1
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什么是没做咨询之前
2
00:00:02,950 –> 00:00:04,830
王老吉的营业额就是做两三个
3
00:00:04,830 –> 00:00:04,980
亿
4
00:00:04,980 –> 00:00:06,420
两三个亿做不上去了
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做完咨询之后
6
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王老吉顶峰机做到130多亿
7
00:00:10,510 –> 00:00:12,470
而且在汶川
8
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玉树什么汶川什么地震的时候
9
00:00:14,925 –> 00:00:18,240
然后王老吉这家企业非常有民族
10
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责任感
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非常有爱心
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捐了很多钱
13
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然后当时的人们
14
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老百姓还发出了一个倡议
15
00:00:24,255 –> 00:00:25,860
叫封杀王老吉
16
00:00:25,860 –> 00:00:26,910
啥叫封杀王老吉
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00:00:26,910 –> 00:00:29,362
就是把王老吉抢光买光
18
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一扫而光
19
00:00:30,390 –> 00:00:31,335
叫封杀王老吉
20
00:00:31,335 –> 00:00:33,270
就在超市上不要见到王老吉有
21
00:00:33,270 –> 00:00:34,250
就全部买买买
22
00:00:34,500 –> 00:00:35,330
在那段时间
23
00:00:35,560 –> 00:00:38,700
所以这家公司的成功除了产品
24
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的成功
25
00:00:39,210 –> 00:00:41,420
更重要的是模式的成功
26
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来收的这1000万值还是不值啊
27
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当然这里面有个小插曲
28
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我跟你们讲一讲
29
00:00:49,780 –> 00:00:51,590
这里面有个小插曲挺好玩
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就是
31
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当时吧
32
00:00:54,890 –> 00:00:56,580
估计王老吉也没啥钱
33
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也没有多少钱
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你知道吗
35
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所以王老吉呢
36
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就给这个做
37
00:01:00,000 –> 00:01:03,030
咨询的公司谈判说我能不能给你
38
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点股份
39
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再加点咨询费
40
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能给你点股份
41
00:01:06,330 –> 00:01:08,585
请问当时给王老吉做咨询的那个
42
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公司同没同意
43
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没同意
44
00:01:11,510 –> 00:01:12,550
他说你少来这套
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咱就1000万咨询费
46
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毕业车厂不全
47
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于是呢
48
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王老吉就七拼八凑给他凑了1000万
49
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当时王老吉给他的条件是能不能
50
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只给个一两百万咨询费
51
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完了之后呢
52
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剩下的钱呢
53
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用股权置换
54
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应该是置换给他6%还是百分之
55
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六点七还是6点几的那个股权
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后来呢
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这个咨询公司听说连肠子都悔青
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了
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为啥
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如果要了
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王老吉的股权
62
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那么股权得到的分红大概可以
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得到
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7个多亿的分红
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说是
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7个多亿还是10个多亿
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所以是为了7个多亿
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是为了1000万咨询费
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丢了7个多亿
70
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这就是最高境界
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丢个西瓜
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写个字吗
73
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来
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同意的请举手
75
00:02:04,150 –> 00:02:06,285
所以人没法看到
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00:02:06,285 –> 00:02:08,090
预见未来是很可怕的
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好
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再聊
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举例各位
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我们讲到此刻再给大家延伸一下
81
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请问商业模式
82
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商业模式
83
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你觉得谁需要商业模式
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来告诉我
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谁需要商业模式
86
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在你的认知里
87
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你是不是认为是老板
88
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是不是老板
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我给你在
90
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我在引导你
91
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让你看到非顾客的底层逻辑啊
92
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来白板
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请问你是不是认为老板要学商业模式
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啊
95
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来
96
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同意的请举手
97
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现场你已经创业的
98
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不管你的规模大与小
99
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不管你赚钱多与少
100
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不管你有几个兵
101
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不管你是开店还是开厂
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还是经商
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还是中间商
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已经创业
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您是老板的
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来
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请举个手
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您是老板的好
109
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这么多这些人对我而言
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是不是我的准顾客
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准顾客嘛
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因为老板要学会转型盈利方式
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升级盈利能力嘛
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来这些是不是我的准顾客
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来告诉我是不是
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同意的请举手
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可是你知不知道
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中国有多少亿人口
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14亿
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加上没户口的
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估计得有
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但是你知不知道老板有多少
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老板
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仅仅只有
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这8000万老板当中
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减掉
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从来不学习的
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一提学习就骗人
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忽悠
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洗脑
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传销的
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还剩多少
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多少
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再减掉2000万
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学习受伤的
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也不出来学习的
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学习受伤
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一边受伤一边疗伤
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疗完伤
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我靠
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又受伤
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因为他学了很多课
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没解决问题
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于是
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他对培训有偏见了
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是不是有没有些人再也不出来了
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有没有可能
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还觉得有可能的请举手来
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请问还剩多少
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还剩4000万
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这4000万再减掉500万失信人
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私信人啊
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来
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翻过还是
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3500万
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这3500万当中
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包括做门店的
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包括个体户
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个体工商户
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包括大一点的老板还
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包括国企
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还包括央企
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还包括啊
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这个这个这个这个这个银行银行
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的
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本质也是企业这么多
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3500万
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我想请问大家
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00:05:04,140 –> 00:05:06,100
3500万对比14亿
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这是小众
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这是大众
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所以
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啥叫非高非客户
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就是
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大学生
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他其实也是我的客户
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因为
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大学毕业之后只有两条路
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要么就业
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要么创业
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00:05:34,430 –> 00:05:40,135
今天学校教的学生跟企业的用人
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方存在差异
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需求的差异
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你会发现很多刚刚大学毕业的
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学生到你公司不太好用
186
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情商也不够
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专业能力也不高
188
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他要有一个转化
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学习
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成长
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00:05:53,310 –> 00:05:54,575
适应的过程
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来告诉我对不对
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而在座的各位
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你有没有想过
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你
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00:06:02,150 –> 00:06:03,360
作为一个老板
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你的孩子
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00:06:06,250 –> 00:06:07,605
大学毕业之后
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00:06:07,605 –> 00:06:09,800
大概率来讲先就放那就行
200
00:06:09,820 –> 00:06:10,880
大概率来讲
201
00:06:12,080 –> 00:06:13,410
如果让他
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00:06:15,180 –> 00:06:16,090
创业的话
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00:06:16,320 –> 00:06:17,540
说老师我不差钱
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让他创业
205
00:06:19,025 –> 00:06:20,230
可是我想告诉你的是
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00:06:20,280 –> 00:06:21,875
你可以给你的孩子30万
207
00:06:21,875 –> 00:06:22,175
50万
208
00:06:22,175 –> 00:06:22,520
100万
209
00:06:22,520 –> 00:06:23,270
200万创业
210
00:06:23,400 –> 00:06:24,575
但是我想告诉你的是
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没有模式
212
00:06:25,070 –> 00:06:26,230
不要创业没有模式
213
00:06:26,710 –> 00:06:27,975
不开公司无模式
214
00:06:27,975 –> 00:06:28,580
不创业
215
00:06:28,600 –> 00:06:30,170
你孩子不懂商业模式
216
00:06:30,220 –> 00:06:31,695
并不是你给他钱
217
00:06:31,695 –> 00:06:33,780
他第一次创业就一定会成功的
218
00:06:33,525 –> 00:06:35,850
就一定能创业赚钱的
219
00:06:35,850 –> 00:06:36,860
来告诉我是不是
220
00:06:37,560 –> 00:06:38,045
那么
221
00:06:38,045 –> 00:06:40,805
此时你知道对孩子最大的影响
222
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是什么吗
223
00:06:42,000 –> 00:06:42,890
是他的自信
224
00:06:43,260 –> 00:06:44,430
是他创业的感觉
225
00:06:44,430 –> 00:06:45,680
是他创业的能量
226
00:06:45,820 –> 00:06:46,970
你没有给他
227
00:06:47,530 –> 00:06:48,705
模式的准备
228
00:06:48,705 –> 00:06:50,210
就给他钱去创业了
229
00:06:50,260 –> 00:06:51,240
当他失败了
230
00:06:51,240 –> 00:06:52,170
当他亏损了
231
00:06:52,170 –> 00:06:53,540
要么他不以为然
232
00:06:53,620 –> 00:06:54,840
反正是我老爹的钱
233
00:06:54,840 –> 00:06:55,860
反正是我老妈的钱
234
00:06:55,860 –> 00:06:56,900
要么不以为然
235
00:06:57,100 –> 00:06:57,740
要么
236
00:06:58,340 –> 00:06:59,480
他承担了责任
237
00:06:59,480 –> 00:07:00,580
压力和包袱
238
00:07:01,620 –> 00:07:03,290
次的创业的挫败感
239
00:07:03,680 –> 00:07:04,690
觉得他可能
240
00:07:05,180 –> 00:07:05,965
扼杀了
241
00:07:05,965 –> 00:07:07,470
扼杀了他的勇气
242
00:07:07,550 –> 00:07:08,910
扼杀了他的信念
243
00:07:09,050 –> 00:07:11,520
让他不敢再面对第二次的创业
244
00:07:11,080 –> 00:07:14,270
第二个
245
00:07:14,410 –> 00:07:15,165
你说老师
246
00:07:15,165 –> 00:07:16,850
我让我家孩子接我的班
247
00:07:18,210 –> 00:07:18,940
今天
248
00:07:19,110 –> 00:07:20,450
假设你是一个老板
249
00:07:20,450 –> 00:07:22,690
我们可以把你的孩子比作富二代
250
00:07:22,115 –> 00:07:24,605
你知道为什么富二代不愿意接
251
00:07:24,605 –> 00:07:24,740
你
252
00:07:26,040 –> 00:07:28,300
看到你今天赚钱赚的这么累
253
00:07:28,770 –> 00:07:30,050
看着你满头的白发
254
00:07:30,530 –> 00:07:31,950
看到你晚上的失眠
255
00:07:32,240 –> 00:07:33,420
看到你的焦虑
256
00:07:33,470 –> 00:07:34,540
看到你的压力
257
00:07:34,540 –> 00:07:36,210
看到你公司微薄的利润
258
00:07:36,470 –> 00:07:39,120
你的孩子压根都不想过你的人生
259
00:07:38,500 –> 00:07:41,160
笑啥
260
00:07:41,160 –> 00:07:41,930
是不是这个道理
261
00:07:42,520 –> 00:07:43,350
是不是姐姐
262
00:07:43,730 –> 00:07:44,850
同意的请举手
263
00:07:45,080 –> 00:07:46,590
你还让他接你的班
264
00:07:47,140 –> 00:07:47,552
他说
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00:07:47,552 –> 00:07:48,210
得了吧
266
00:07:48,800 –> 00:07:50,050
我上别人家上班
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00:07:50,050 –> 00:07:51,120
我都不接你的班
268
00:07:51,770 –> 00:07:52,440
有没有
269
00:07:53,250 –> 00:07:54,220
有的请举手
270
00:07:55,320 –> 00:07:56,360
就你那个企业
271
00:07:56,410 –> 00:07:57,530
就你那个规模
272
00:07:57,640 –> 00:07:58,260
就你那个
273
00:07:58,340 –> 00:07:59,490
赚钱那么辛苦
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00:08:00,100 –> 00:08:00,920
没有利润
275
00:08:01,490 –> 00:08:03,840
孩子压根要么都看不上
276
00:08:04,040 –> 00:08:05,490
要么就没兴趣
277
00:08:05,570 –> 00:08:06,715
要么就不热爱
278
00:08:06,715 –> 00:08:08,545
你今天干的这个传统生意
279
00:08:08,545 –> 00:08:10,950
你这个传统企业来告诉我对不对
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00:08:10,585 –> 00:08:12,380
第二个点
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00:08:13,440 –> 00:08:15,110
第一个点是孩子
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00:08:15,110 –> 00:08:16,865
我我这里有很多大学生都是我
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00:08:16,865 –> 00:08:17,255
的学生
284
00:08:17,255 –> 00:08:17,600
知道吗
285
00:08:17,600 –> 00:08:19,270
大学生都在跟我学商业模式
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00:08:19,530 –> 00:08:20,345
孩子告诉我
287
00:08:20,345 –> 00:08:21,005
他说陈老师
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00:08:21,005 –> 00:08:23,510
我对我爸我妈干的那个事压根
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00:08:23,510 –> 00:08:24,520
不感兴趣
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00:08:24,950 –> 00:08:25,255
对
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00:08:25,255 –> 00:08:25,945
第一不感兴趣
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00:08:25,945 –> 00:08:28,555
第二我触摸到他的内心
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00:08:28,555 –> 00:08:29,400
我才感受到
294
00:08:29,510 –> 00:08:31,590
要么是他对你这个声音不感兴趣
295
00:08:31,000 –> 00:08:32,980
要么是
296
00:08:33,620 –> 00:08:34,550
你接你的班
297
00:08:34,550 –> 00:08:35,140
为什么
298
00:08:35,810 –> 00:08:38,215
你的企业做到一定的阶段和体谅
299
00:08:38,215 –> 00:08:38,490
了
300
00:08:38,900 –> 00:08:40,260
你的孩子接你的班
301
00:08:40,990 –> 00:08:42,500
如果干不好
302
00:08:43,420 –> 00:08:45,810
身边的流言蜚语让他承担不了
303
00:08:45,810 –> 00:08:46,700
无形的压力
304
00:08:48,100 –> 00:08:50,280
他爹给他打下了这么好的江山
305
00:08:49,780 –> 00:08:51,940
他爹给他这么好的家业
306
00:08:51,940 –> 00:08:53,440
你看让他给搞败了
307
00:08:53,440 –> 00:08:54,565
你看让他没干好
308
00:08:54,565 –> 00:08:57,790
就是你孩子接你的班干的比你好
309
00:08:57,790 –> 00:08:58,170
是
310
00:08:58,300 –> 00:09:00,130
理所当然的干的不如你
311
00:09:00,130 –> 00:09:01,435
别人会认为他败家
312
00:09:01,435 –> 00:09:02,905
会认为他没把这个事儿干成
313
00:09:02,905 –> 00:09:03,340
来告诉我
314
00:09:03,340 –> 00:09:03,810
对不对
315
00:09:04,660 –> 00:09:06,945
所以你有没有换位思考
316
00:09:06,945 –> 00:09:08,450
站在孩子的角度思考
317
00:09:08,840 –> 00:09:10,390
孩子要么不感兴趣
318
00:09:10,500 –> 00:09:13,000
要么在心理上有一种无形的压力
319
00:09:12,545 –> 00:09:15,670
所以不想对你的传统企业做参与
320
00:09:15,900 –> 00:09:16,250
东西
321
00:09:16,250 –> 00:09:16,790
还是不对啊
322
00:09:18,280 –> 00:09:18,840
结了
323
00:09:21,780 –> 00:09:23,090
很想让你孩子创业
324
00:09:23,880 –> 00:09:25,180
你有时间培养他吗
325
00:09:25,860 –> 00:09:27,015
你有精力带他吗
326
00:09:27,015 –> 00:09:27,650
你没有
327
00:09:28,140 –> 00:09:30,080
那你真的拼钱砸让他练手吗
328
00:09:30,430 –> 00:09:33,885
所以机会是给做好准备的人准备
329
00:09:33,885 –> 00:09:34,125
的
330
00:09:34,125 –> 00:09:34,910
什么机会
331
00:09:34,960 –> 00:09:37,545
创业成功的机会是给懂商业模式
332
00:09:37,545 –> 00:09:38,325
的人准备的
333
00:09:38,325 –> 00:09:39,530
来告诉我对还不对
334
00:09:39,940 –> 00:09:41,000
那因此怎么办
335
00:09:41,320 –> 00:09:42,885
先学习20大模式
336
00:09:42,885 –> 00:09:44,370
先学习10大交易结构
337
00:09:44,370 –> 00:09:45,650
先学习绿化转型
338
00:09:45,670 –> 00:09:48,140
先学习36种看不见的钱
339
00:09:48,570 –> 00:09:49,570
在大学
340
00:09:51,230 –> 00:09:52,345
零成本创业
341
00:09:52,345 –> 00:09:53,260
不花自己的钱
342
00:09:53,260 –> 00:09:54,150
空手套白狼
343
00:09:54,870 –> 00:09:56,500
所以陈老师这里大量的
344
00:09:57,750 –> 00:09:58,250
就是老板
345
00:09:58,720 –> 00:10:00,100
把自己的孩子交给我
346
00:10:00,100 –> 00:10:01,015
在我这里学习
347
00:10:01,015 –> 00:10:01,950
在我这里成长