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请举手好
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手放下来
3
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跟我说帮扶下游
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帮扶下游
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整合上游
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整合上游
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并购中游
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并购中游
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对了什么叫帮扶下游
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00:00:13,666 –> 00:00:14,466
举例说明
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陈老师辅导了一个做鸭的啊
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不是做鸭脖的啊
13
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表达有误
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做鸭脖的啊
15
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开了2,800家店
16
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那这2,800家店的生意都很好
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扶持下游
18
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那么2,800家店都在卖鸭脖
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鸭头鸭翅鸭鸭胗啊
20
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那此时他就调过头来
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可以整合上游
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针对给他提供鸭子的工厂
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或者种植养殖鸭子的场
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我又可以来了
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账期啊
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保证金啊
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现金流啊
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所以呢具体怎么操作
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不用放先不用放
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还没讲到这个具体操作呢
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来关掉
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所以就整个逻辑就把它完全通了
33
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因此你会发现
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必须得先帮扶下游啊
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然后再整合
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什么上游
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然后整合完上游
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为什么叫并购中游嘞
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他把其他的一些啊
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做其他的鸭子的小型的品牌
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把它吃掉了
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把它并过来了啊
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所以这是核心关键点
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然后你可以收购同行
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这是步骤六
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我们来看一下
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每一个下游的需求到底是什么
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就每一个下游
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就每一个开门店的
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第一个
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所有开门店的老板有没有想我
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如何把我投资这个实体店的成本
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快速回收
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的需求有些老板投了一家店50万
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投了一家店100万
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到目前为止连本钱都没有回来
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没有生意
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没有流量
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没有客户
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没有复购
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连个店长都没有
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来告诉我有没有
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有吧第二个叫怎么样增加新的盈利
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能不能让我的钱多赚一倍
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第三能不能增加我的流量
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所以能让我多赚一倍的钱
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能让我增加客流量
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能让我这个快速的收回我的投资成本
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来假设你能帮人家
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就这么说吧
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呃
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裕多800家超市当中
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坦率告诉大家
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并不是所有超市都是自己开的
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什么意思
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就是有些是整合的
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本来人家就开超市的
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只是通过设计了一个模式
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让别人家挂了他们愈多的招牌
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使用了愈多的供应链
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这个大家能听懂的请举手
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对所以他累计这800多家超市当中
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跟你说实话吧
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大概有500多家是加盟开的
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大概有300多家是收的
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啥叫收的
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就本来他就开的超市呢
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他自己的超市啊
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他自己的品牌
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00:03:06,500 –> 00:03:07,666
但是他有痛苦
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我的进货成本也高
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我的流量也不大
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我的客户也不复购
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我的这个生意一般般
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说好也不好
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说差呢也还有点
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也不咋挣钱
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也不亏钱
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反正丢了吧
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怪可惜的
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干着吧也没有太感觉
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所以这个时候玉舵来了
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说老板
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生意咋样啊
105
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这个一般啊
106
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假设我有方法
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让你的投资成本快速收回
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你有没有兴趣啊
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对方说有啊哎
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假设我有一个方法
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教你会员充值
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教你流量裂变
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教你客户复购
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让你营业额翻大两倍
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你有没有兴趣啊
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他说有啊
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第三假设我能够啊
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让你的店的流量生意比原来好一倍
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你有没有感觉啊
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他说有那好了
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你能不能加盟我们
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或者行不行咱们按照我们的方案
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先运行一个月
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如果可以
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你就变成我们的御多招牌
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同时所有的进货渠道
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换成我们御多的供应链
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对方测试两个月发现有效
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好了变成他的店了
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来这种方式快还是不
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快
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非常快啊
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来跟我说收店
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收店比开店更快
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比开店更快
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叫收店啥叫收
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接收啊来跟我说收别人的店
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收别人的店
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变成我家的店
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就收别的品牌
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变成什么
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你的品牌
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收别人的店变成你的加盟店
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叫什么叫收店
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来告诉我对不对
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对啊就这个逻辑好了
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当你服务下游
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帮助门店招商
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帮助门店能够招更多的合作伙伴
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招会员
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然后把这套招商逻辑
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把这一整套的路径复制给想要
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就是开发的渠道和门店
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那么加盟你的门店
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加盟你的加盟商
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就很容易盈利
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知道吧因此
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各位你就明白了
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全中国很多老师教你商业模式
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商业模式
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商业模式
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我告诉你
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如果不站在招商和融资的维度
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给你教商业模式
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那这个老师都没入到
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为什么第一
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我提出来了
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商业模式是拿来卖的
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我是第一个提出来的
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第二个各位
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既然模式是拿来卖的
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那么各位跟我讲
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模式卖给代理就叫招商
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模式卖给代理
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对跟我重复一下来
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模式卖给股东就叫融资
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00:05:46,733 –> 00:05:49,166
模式卖给股东就叫融资
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模式卖给会员就叫裂变
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所以招商模式啊
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融资模式啊
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会员裂变模式啊
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这是站在自己的角度
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还是站在对方的角度
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那因此
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你得有两种模式
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第一个让自己赚钱的模式
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第二个
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你还得有一个让让别人赚钱的模式
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所以
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你觉得是让自己赚钱的模式更重要
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还是让别人赚钱的模式更重要
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对了站在某个角度来讲
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你总是研究自己赚钱
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你不去考虑如何让别人赚钱
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那别人为
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什么要让你赚钱
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你不让别人占小便宜
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你就永远没有机会占他的什么大便宜
199
00:06:43,900 –> 00:06:45,933
所以这这非常重要啊
200
00:06:46,300 –> 00:06:48,400
所以最终的逻辑是帮扶下游
201
00:06:48,666 –> 00:06:49,566
整合上游
202
00:06:49,700 –> 00:06:50,666
并购中游
203
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最后形成什么
204
00:06:52,200 –> 00:06:54,566
最后形成跨行盈利
205
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跨行盈利
206
00:06:57,533 –> 00:06:59,600
所以就是不务正业
207
00:06:59,900 –> 00:07:00,966
这非常重要
208
00:07:00,966 –> 00:07:01,800
这套逻辑
209
00:07:02,100 –> 00:07:04,166
所以无数的人就搞不清楚
210
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所以就蒙了
211
00:07:05,900 –> 00:07:08,733
所以做生意就不明白
212
00:07:08,733 –> 00:07:09,600
底层逻辑
213
00:07:09,800 –> 00:07:13,766
就是没有商业模式的努力
214
00:07:15,466 –> 00:07:16,766
不堪一击
215
00:07:17,500 –> 00:07:19,666
没有商业模式的勤奋
216
00:07:21,333 –> 00:07:22,566
毫无意义
217
00:07:22,933 –> 00:07:26,566
这个世界有没有一些人比你更努力
218
00:07:27,166 –> 00:07:28,166
比你更勤奋
219
00:07:28,600 –> 00:07:31,933
但是赚的钱却比你更辛苦
220
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来告诉我有没有
221
00:07:33,733 –> 00:07:34,533
对了
222
00:07:35,000 –> 00:07:36,733
所以赚钱财富成功
223
00:07:36,733 –> 00:07:37,866
跟努力无关
224
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跟勤奋无关
225
00:07:40,933 –> 00:07:41,733
所以
226
00:07:44,000 –> 00:07:44,866
跟逻辑有关
227
00:07:44,866 –> 00:07:45,566
你不要相信
228
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这个世界很多很多很多逻辑
229
00:07:47,733 –> 00:07:48,966
很多语言都是错的
230
00:07:50,266 –> 00:07:52,100
什么一分耕耘
231
00:07:53,733 –> 00:07:55,300
一分收获
232
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坚持到底
233
00:07:58,800 –> 00:07:59,900
永不放弃
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错误的坚持毫无意义
235
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来告诉我
236
00:08:06,266 –> 00:08:07,066
对还不对
237
00:08:07,566 –> 00:08:08,666
错误的坚持啊
238
00:08:08,800 –> 00:08:10,300
方向错了
239
00:08:10,866 –> 00:08:12,300
停止就是进步
240
00:08:14,366 –> 00:08:15,933
方向对了
241
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我告诉你
242
00:08:18,300 –> 00:08:19,500
就不要怕路远
243
00:08:20,733 –> 00:08:21,533
不要怕路远
244
00:08:21,700 –> 00:08:22,766
方向错了
245
00:08:22,766 –> 00:08:23,800
停止就进步
246
00:08:24,733 –> 00:08:28,600
你今天还在拼命研究卖产品
247
00:08:28,600 –> 00:08:29,766
赚差价这件事
248
00:08:29,766 –> 00:08:30,700
我告诉你
249
00:08:30,733 –> 00:08:32,000
方向已经错了
250
00:08:33,133 –> 00:08:34,300
你要停止了
251
00:08:34,966 –> 00:08:37,700
你还在琢磨卖产品赚差价
252
00:08:37,700 –> 00:08:38,866
卖产品赚差价
253
00:08:38,866 –> 00:08:39,766
我告诉你
254
00:08:40,133 –> 00:08:41,300
这条路越来越窄
255
00:08:41,900 –> 00:08:42,966
这条路越来越苦
256
00:08:43,500 –> 00:08:44,600
这条路越来越累
257
00:08:45,366 –> 00:08:46,700
各位你们说对不对啊
258
00:08:46,800 –> 00:08:47,366
对那
259
00:08:47,366 –> 00:08:49,933
那你为什么还要这么执着呢
260
00:08:50,200 –> 00:08:51,400
就没有意义啊
261
00:08:52,100 –> 00:08:54,133
啊这核心关键点
262
00:08:54,933 –> 00:08:58,466
所以商业模式设计就是136走一遍
263
00:08:59,366 –> 00:09:00,366
就这么简单
264
00:09:00,800 –> 00:09:02,200
什么叫136走一遍
265
00:09:02,400 –> 00:09:03,266
一大中心
266
00:09:03,266 –> 00:09:04,100
三大关键
267
00:09:04,166 –> 00:09:05,066
六大什么
268
00:09:05,566 –> 00:09:06,366
六大步骤
269
00:09:06,700 –> 00:09:07,866
然后再用136
270
00:09:07,866 –> 00:09:08,666
怎么样
271
00:09:09,133 –> 00:09:09,933
复盘
272
00:09:10,566 –> 00:09:11,466
复盘一遍
273
00:09:11,866 –> 00:09:16,266
所以靠产品赚钱的时代去抄产品
274
00:09:16,700 –> 00:09:20,533
靠品牌赚钱的时代去抄品牌
275
00:09:20,866 –> 00:09:24,400
靠模式赚钱的时代请你去抄模式
276
00:09:24,966 –> 00:09:27,166
所以模式的真相是啥
277
00:09:27,533 –> 00:09:30,333
模式的真相是一抄就灵
278
00:09:30,766 –> 00:09:32,300
一抄就灵
279
00:09:32,733 –> 00:09:34,066
这是模式的真相
280
00:09:34,166 –> 00:09:35,200
所以我出了一本书
281
00:09:35,200 –> 00:09:38,766
199块钱这一本书从上面看到后面
282
00:09:38,766 –> 00:09:40,100
看完之后最后发现
283
00:09:40,166 –> 00:09:41,933
原来商业模式的真相是
284
00:09:41,933 –> 00:09:43,333
模式本身就是个产品
285
00:09:43,333 –> 00:09:44,200
一抄就灵
286
00:09:45,166 –> 00:09:45,900
靠产品赚钱
287
00:09:45,900 –> 00:09:47,566
炒产品喽啊
288
00:09:47,566 –> 00:09:48,300
靠品牌赚钱
289
00:09:48,300 –> 00:09:49,100
炒品牌喽
290
00:09:49,166 –> 00:09:50,466
那靠模式赚钱干嘛
291
00:09:50,466 –> 00:09:51,166
炒模式喽
292
00:09:51,166 –> 00:09:51,800
你真的以为
293
00:09:51,800 –> 00:09:54,200
中国互联网这些大佬的商业模式
294
00:09:54,200 –> 00:09:55,133
都是原创吗
295
00:09:55,133 –> 00:09:56,566
原创个毛线呢
296
00:09:56,766 –> 00:09:57,566
来举例来说
297
00:09:57,566 –> 00:09:58,666
第一滴是抄的谁
298
00:10:00,400 –> 00:10:01,866
第一滴是抄的YOUB