1
00:00:00,366 –> 00:00:01,733
战略就是布局
2
00:00:02,166 –> 00:00:03,866
战略就是取舍
3
00:00:03,900 –> 00:00:05,766
战是做什么
4
00:00:06,133 –> 00:00:08,100
略是不做什么
5
00:00:08,933 –> 00:00:11,533
其实不做什么比做什么更重要
6
00:00:11,533 –> 00:00:12,066
为什么
7
00:00:12,066 –> 00:00:16,266
昨天给你们自我有了个战略4万
8
00:00:16,666 –> 00:00:18,466
第一我能做什么
9
00:00:18,700 –> 00:00:20,733
第二个我只做什么
10
00:00:20,800 –> 00:00:22,366
第三我不做什么
11
00:00:22,366 –> 00:00:23,800
第四我该做什么
12
00:00:23,800 –> 00:00:27,100
来昨天你有给自己战略4万回答的
13
00:00:27,133 –> 00:00:28,066
请举手
14
00:00:28,766 –> 00:00:29,533
太棒了
15
00:00:29,533 –> 00:00:31,800
这4个问题有没有引发你的思考
16
00:00:31,800 –> 00:00:32,200
来告诉我
17
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有没有
18
00:00:33,333 –> 00:00:34,533
有引发你的全新思考
19
00:00:34,533 –> 00:00:35,333
来解决的
20
00:00:35,600 –> 00:00:36,400
对啊
21
00:00:36,466 –> 00:00:38,533
这非常重要啊啊
22
00:00:38,733 –> 00:00:43,066
来战略思维一写上批量思维
23
00:00:43,066 –> 00:00:48,000
批量战略批批批发
24
00:00:48,966 –> 00:00:51,600
批发的反义词零售批量
25
00:00:52,466 –> 00:00:53,366
啥叫批量
26
00:00:53,366 –> 00:00:54,866
批发量数量
27
00:00:54,966 –> 00:00:57,166
体量量大必有质优
28
00:00:57,300 –> 00:00:59,266
量大才是致富的关键
29
00:00:59,933 –> 00:01:03,266
批量你要思考如何快速复制
30
00:01:03,266 –> 00:01:04,666
如何规模化运作
31
00:01:05,533 –> 00:01:08,400
你不要总想着花三年开一家店
32
00:01:09,533 –> 00:01:10,666
你做的再好
33
00:01:10,666 –> 00:01:11,666
还是一家店
34
00:01:13,000 –> 00:01:14,466
所以有些人犯了一个错误
35
00:01:14,600 –> 00:01:16,733
老师我得把这一家店干好
36
00:01:16,766 –> 00:01:17,900
我这一家店干好了
37
00:01:17,900 –> 00:01:18,800
我才能开更多店
38
00:01:18,800 –> 00:01:19,600
错
39
00:01:19,966 –> 00:01:21,000
你这一家店能干好
40
00:01:21,000 –> 00:01:22,100
你早都干好了
41
00:01:23,066 –> 00:01:27,066
这一家店的环境规模区间位置
42
00:01:27,500 –> 00:01:28,666
已经定格了
43
00:01:28,900 –> 00:01:29,700
因此
44
00:01:30,200 –> 00:01:32,500
你想到的是不是把一家店干好
45
00:01:32,533 –> 00:01:34,500
你想到的是如何开更多店
46
00:01:34,800 –> 00:01:38,200
然后规模效应体量优势
47
00:01:38,900 –> 00:01:40,400
也就说他有概率优势
48
00:01:41,200 –> 00:01:42,466
这是核心关键点
49
00:01:42,566 –> 00:01:43,366
所以
50
00:01:43,500 –> 00:01:47,066
请问做企业是先做强还是先做大
51
00:01:48,133 –> 00:01:50,900
先做大先做强啊
52
00:01:52,766 –> 00:01:54,733
大了就自然强了
53
00:01:56,700 –> 00:01:57,800
老师先做强
54
00:01:57,800 –> 00:01:59,100
不是500强吗
55
00:01:59,533 –> 00:02:00,600
什么500强
56
00:02:01,100 –> 00:02:02,166
你自己看看
57
00:02:02,166 –> 00:02:04,366
所有500强都是因为500大
58
00:02:04,666 –> 00:02:05,800
因为他大了
59
00:02:06,200 –> 00:02:08,766
所以他就怎么样强了
60
00:02:09,333 –> 00:02:10,266
这是核心
61
00:02:10,666 –> 00:02:11,466
各位
62
00:02:11,966 –> 00:02:13,966
做强是完美主义
63
00:02:14,500 –> 00:02:16,366
做大是批量思维
64
00:02:16,866 –> 00:02:17,733
就这么简单
65
00:02:18,733 –> 00:02:19,733
什么叫先做强
66
00:02:19,866 –> 00:02:21,266
我得先搞个样板店
67
00:02:21,333 –> 00:02:22,500
我得把这个店干好了
68
00:02:22,500 –> 00:02:22,966
我再开别
69
00:02:22,966 –> 00:02:24,733
的店结果这个店干了妈5年
70
00:02:24,733 –> 00:02:25,533
干了8年
71
00:02:25,566 –> 00:02:26,333
不仅没干好
72
00:02:26,333 –> 00:02:27,500
我靠还干黄了
73
00:02:28,333 –> 00:02:28,800
来告诉我
74
00:02:28,800 –> 00:02:29,700
有没有这样子的
75
00:02:30,666 –> 00:02:33,466
对啊所以有为则亲力亲为
76
00:02:33,566 –> 00:02:37,533
无为则无所不为
77
00:02:38,066 –> 00:02:40,366
所以批量是指什么意思
78
00:02:40,366 –> 00:02:41,333
各位批量
79
00:02:41,500 –> 00:02:44,400
不要思考怎么做得更好
80
00:02:46,000 –> 00:02:48,000
不要追求怎么做的更好
81
00:02:48,100 –> 00:02:50,200
而要追求用什么方式
82
00:02:50,700 –> 00:02:54,300
用什么方式做到最大
83
00:02:54,800 –> 00:02:55,666
做大
84
00:02:56,733 –> 00:02:58,766
做大把店做多
85
00:02:59,666 –> 00:03:00,933
把渠道做大
86
00:03:01,366 –> 00:03:02,966
把渠道规模做大
87
00:03:03,266 –> 00:03:04,400
我说的大
88
00:03:04,500 –> 00:03:06,100
不是把资产做大
89
00:03:06,866 –> 00:03:08,800
是把渠道规模
90
00:03:08,933 –> 00:03:10,200
把渠道体谅
91
00:03:10,533 –> 00:03:11,466
是这个逻辑
92
00:03:12,000 –> 00:03:13,700
所以不要追求做的更好
93
00:03:13,700 –> 00:03:15,066
做的更好是完美主义
94
00:03:15,166 –> 00:03:17,200
完美完美等于完蛋
95
00:03:18,066 –> 00:03:19,900
知道吗这个世界本来就没有完美
96
00:03:20,200 –> 00:03:20,666
来告诉我
97
00:03:20,666 –> 00:03:21,533
是不是这个道理
98
00:03:22,366 –> 00:03:24,100
对啊第二个叫分享战略
99
00:03:24,400 –> 00:03:25,733
来跟我重复一下
100
00:03:25,733 –> 00:03:26,533
分享战略
101
00:03:28,200 –> 00:03:28,500
啊来
102
00:03:28,500 –> 00:03:28,933
声音大点
103
00:03:28,933 –> 00:03:29,733
分享战略
104
00:03:29,866 –> 00:03:30,900
分享战略
105
00:03:31,066 –> 00:03:34,366
招商就是分享赚钱的啥机会
106
00:03:36,166 –> 00:03:37,733
来跟我说
107
00:03:37,733 –> 00:03:39,933
过去赚钱卖商品
108
00:03:40,333 –> 00:03:42,600
过去赚钱卖商品
109
00:03:42,866 –> 00:03:44,766
今天赚钱卖商机
110
00:03:45,166 –> 00:03:46,900
今天赚钱卖商机
111
00:03:47,300 –> 00:03:48,333
啥叫卖商机
112
00:03:48,333 –> 00:03:49,533
卖商业机会
113
00:03:50,366 –> 00:03:52,300
对啊卖赚钱机会
114
00:03:53,166 –> 00:03:54,700
多少人做微商
115
00:03:54,700 –> 00:03:57,733
做直销他们真的赚钱了吗
116
00:03:58,566 –> 00:04:00,700
没有他们做直销
117
00:04:00,700 –> 00:04:04,066
做微商甚至把自己做成了微商难民
118
00:04:04,133 –> 00:04:05,200
直销难民
119
00:04:05,266 –> 00:04:06,333
有还是没有
120
00:04:07,300 –> 00:04:09,466
但是你有没有想过
121
00:04:09,466 –> 00:04:10,700
各位亲爱的老板们
122
00:04:10,900 –> 00:04:13,300
那些做微商做直销的从业者
123
00:04:13,300 –> 00:04:14,333
发底薪吗
124
00:04:15,766 –> 00:04:17,133
总部发底薪吗
125
00:04:17,866 –> 00:04:18,900
发工资吗
126
00:04:19,533 –> 00:04:20,400
交社保吗
127
00:04:20,400 –> 00:04:22,300
没有你倒好
128
00:04:22,366 –> 00:04:23,166
又发底薪
129
00:04:23,166 –> 00:04:23,933
又交社保
130
00:04:23,933 –> 00:04:24,900
又发工资
131
00:04:25,333 –> 00:04:27,533
员工还不感谢你啊
132
00:04:27,533 –> 00:04:28,933
走的时候还不打招呼
133
00:04:29,133 –> 00:04:29,800
缺钱花了
134
00:04:29,800 –> 00:04:31,366
回头再告你来
135
00:04:31,366 –> 00:04:32,266
有没有这样子的
136
00:04:32,400 –> 00:04:33,200
有
137
00:04:33,800 –> 00:04:36,166
上次跟老板到我房间里跟我聊天
138
00:04:36,166 –> 00:04:37,900
哭着告诉我陈老师
139
00:04:40,666 –> 00:04:43,566
我的员工都离职8个月了
140
00:04:44,166 –> 00:04:46,000
居然回头把我给仲裁
141
00:04:46,000 –> 00:04:46,800
了
142
00:04:47,133 –> 00:04:49,400
我说为啥8个月还把你仲裁了
143
00:04:49,400 –> 00:04:50,866
他说就是因为他们没钱了
144
00:04:50,866 –> 00:04:52,366
缺钱花就仲裁我
145
00:04:53,966 –> 00:04:56,133
我说我为什么缺钱花就仲裁你
146
00:04:56,133 –> 00:04:57,366
不仲裁别人呢
147
00:04:57,966 –> 00:04:59,300
他说他在我公司干过
148
00:04:59,300 –> 00:05:01,000
他不仲裁我还能仲裁谁
149
00:05:02,333 –> 00:05:04,066
我说因为他是你的员工
150
00:05:06,200 –> 00:05:07,300
他是你的业务员
151
00:05:08,500 –> 00:05:10,666
所以只要他们仲裁你
152
00:05:10,666 –> 00:05:12,000
十之八九是你输的
153
00:05:12,133 –> 00:05:13,133
因为劳动法
154
00:05:13,133 –> 00:05:15,166
劳动法是保护的劳动者
155
00:05:15,166 –> 00:05:17,000
也就是劳动法是保护弱势群体
156
00:05:17,000 –> 00:05:17,800
告诉我对不对
157
00:05:18,266 –> 00:05:19,300
你讲不清楚
158
00:05:20,666 –> 00:05:22,333
前段时间我刷抖音
159
00:05:22,533 –> 00:05:25,500
刷到了上海有一个团队
160
00:05:26,200 –> 00:05:27,100
就是这十几个人
161
00:05:27,100 –> 00:05:28,300
这个团队干嘛呢
162
00:05:28,300 –> 00:05:30,266
专门搞你们老板
163
00:05:30,766 –> 00:05:32,100
就是这么十几个人
164
00:05:32,100 –> 00:05:32,866
精密策划
165
00:05:32,866 –> 00:05:33,666
精密布局
166
00:05:33,900 –> 00:05:34,800
分工协作
167
00:05:34,866 –> 00:05:35,966
上你公司上班一个月
168
00:05:35,966 –> 00:05:37,933
两个月你没签劳动合同
169
00:05:38,166 –> 00:05:39,700
然后呢采集你的证据
170
00:05:39,900 –> 00:05:41,666
上完了之后就不干了
171
00:05:42,000 –> 00:05:42,766
那你没交社保
172
00:05:42,766 –> 00:05:43,566
所有证据
173
00:05:43,600 –> 00:05:44,600
回头就告你
174
00:05:44,666 –> 00:05:47,066
一告你就是你得赔他钱
175
00:05:47,066 –> 00:05:47,866
告诉我对不对
176
00:05:48,000 –> 00:05:49,900
然后回头再让你公司干一个月
177
00:05:50,166 –> 00:05:50,966
再告你
178
00:05:50,966 –> 00:05:54,333
所以他们平均是所有公司的工作
179
00:05:54,333 –> 00:05:56,333
不超过两个月就离职
180
00:05:56,333 –> 00:05:58,066
知道你在一两个月之内没交社保
181
00:05:58,066 –> 00:05:59,366
找到证据就仲裁你
182
00:05:59,666 –> 00:06:01,266
然后他们平均每个人
183
00:06:01,266 –> 00:06:02,900
通过这种方式搞你们老板
184
00:06:02,966 –> 00:06:05,666
然后年收入超过70万
185
00:06:06,966 –> 00:06:08,100
上海的一个团队
186
00:06:09,333 –> 00:06:10,133
牛逼吧
187
00:06:10,166 –> 00:06:11,933
还有一个老板被他们给搞死了
188
00:06:11,933 –> 00:06:12,800
所以我告诉你们
189
00:06:12,800 –> 00:06:14,500
现在老板是弱势群体
190
00:06:16,200 –> 00:06:16,866
弱势群体
191
00:06:16,866 –> 00:06:18,100
不是不是
192
00:06:18,100 –> 00:06:19,700
打工人员是你们老板
193
00:06:19,700 –> 00:06:20,700
告诉我是不是
194
00:06:21,533 –> 00:06:22,333
对呀
195
00:06:23,466 –> 00:06:25,366
那我问你一句话
196
00:06:26,533 –> 00:06:29,366
你如果把他们变成合伙人了呢
197
00:06:31,366 –> 00:06:33,333
你们之间是合作关系呢
198
00:06:33,733 –> 00:06:35,600
你们遵循的不是劳动法
199
00:06:36,200 –> 00:06:37,866
你们遵循的是民法典
200
00:06:38,800 –> 00:06:39,333
来告诉我
201
00:06:39,333 –> 00:06:40,266
同意的请举手
202
00:06:41,333 –> 00:06:42,066
好手放下
203
00:06:42,066 –> 00:06:42,866
对呀
204
00:06:43,266 –> 00:06:44,566
因为你招聘呀
205
00:06:44,900 –> 00:06:46,000
你招聘呀
206
00:06:46,100 –> 00:06:47,333
谁给你玩劳动法
207
00:06:47,333 –> 00:06:48,866
我教你招商啊
208
00:06:49,266 –> 00:06:51,733
你给他玩民法典不就好了吗
209
00:06:52,500 –> 00:06:54,333
来跟我说招聘
210
00:06:54,733 –> 00:06:55,533
招聘
211
00:06:56,266 –> 00:06:57,400
升级到招商
212
00:06:57,800 –> 00:06:58,900
升级到招商
213
00:06:58,933 –> 00:07:00,933
我内部都是我的商业合作伙伴
214
00:07:00,933 –> 00:07:02,900
我外部也是我的商业合作伙伴
215
00:07:03,333 –> 00:07:05,600
就不一样了呀啊
216
00:07:05,600 –> 00:07:06,600
你想想看
217
00:07:07,266 –> 00:07:08,766
所以分享战略
218
00:07:09,500 –> 00:07:11,666
有一个生意
219
00:07:12,133 –> 00:07:13,766
有一个商机
220
00:07:14,566 –> 00:07:15,800
你自己干
221
00:07:16,133 –> 00:07:20,000
你自己赚能赚50万
222
00:07:21,600 –> 00:07:25,866
你的精力你的时间极其有限
223
00:07:26,100 –> 00:07:28,600
如果你愿意分出去40万
224
00:07:29,100 –> 00:07:30,600
虽然你只有10万
225
00:07:31,166 –> 00:07:33,333
但是有10个人跟你合作
226
00:07:34,066 –> 00:07:36,200
表面上看你赚的少了
227
00:07:36,300 –> 00:07:39,200
实质上你却赚的多了
228
00:07:39,366 –> 00:07:40,766
你却赚了100万
229
00:07:41,200 –> 00:07:43,266
因为有更多人给你加盟了
230
00:07:43,266 –> 00:07:44,566
你自己干赚50
231
00:07:44,933 –> 00:07:47,000
结果你给别人分40万
232
00:07:47,000 –> 00:07:48,000
你剩了10万
233
00:07:48,066 –> 00:07:49,200
但是有10个人跟你合作
234
00:07:49,200 –> 00:07:50,100
你赚了100万
235
00:07:50,400 –> 00:07:51,933
你赚的这100万
236
00:07:52,866 –> 00:07:55,333
你又愿意分出去40万
237
00:07:56,166 –> 00:07:59,133
结果有100个人跟你合作
238
00:07:59,133 –> 00:08:00,666
你剩了600万
239
00:08:02,000 –> 00:08:03,200
你剩的这600万
240
00:08:03,600 –> 00:08:05,600
你又愿意分出去300万
241
00:08:06,533 –> 00:08:08,866
结果有1,000个人跟你合作
242
00:08:09,366 –> 00:08:10,900
你却剩的不是600万
243
00:08:10,900 –> 00:08:12,300
你剩的是3,000万
244
00:08:12,733 –> 00:08:14,600
而你剩的这3,000万
245
00:08:14,766 –> 00:08:17,266
你愿意分出去1,500万
246
00:08:17,700 –> 00:08:20,066
你剩的不是1,500万
247
00:08:20,266 –> 00:08:21,966
你剩的是1.5个亿
248
00:08:21,966 –> 00:08:24,533
因为有1,000人跟你合作
249
00:08:24,533 –> 00:08:26,166
有1万人跟你合作
250
00:08:26,166 –> 00:08:27,266
这就叫招商
251
00:08:27,300 –> 00:08:28,866
所以招商就不断的分
252
00:08:28,933 –> 00:08:30,566
分分分什么分
253
00:08:30,566 –> 00:08:31,533
赚钱的机会
254
00:08:32,100 –> 00:08:33,266
但是你们有没有发现
255
00:08:33,333 –> 00:08:35,066
分的前提是收
256
00:08:35,533 –> 00:08:37,166
我得先收你加盟费
257
00:08:37,466 –> 00:08:40,333
我得先收你这个呃
258
00:08:40,366 –> 00:08:44,366
这个市代省代加盟店的费用
259
00:08:44,366 –> 00:08:46,000
我收了你的钱
260
00:08:46,000 –> 00:08:47,766
我再帮你分回
261
00:08:47,766 –> 00:08:49,333
赚回更多钱
262
00:08:49,666 –> 00:08:53,366
所以招的前提是收
263
00:08:53,800 –> 00:08:55,866
收了之后再去分
264
00:08:56,100 –> 00:08:58,266
你们觉得是不是这个逻辑啊
265
00:08:58,766 –> 00:08:59,933
来同意的请举手
266
00:09:00,666 –> 00:09:01,600
好手放下
267
00:09:01,933 –> 00:09:04,466
所以利润率太高
268
00:09:04,533 –> 00:09:05,766
啥活都你自己干
269
00:09:06,900 –> 00:09:07,700
利润率太低
270
00:09:08,200 –> 00:09:09,166
没人跟你玩
271
00:09:09,933 –> 00:09:11,333
所以分享
272
00:09:11,333 –> 00:09:13,800
给招商就是分享赚钱机会
273
00:09:13,800 –> 00:09:15,466
分享给四大群体
274
00:09:15,600 –> 00:09:17,366
第一给你钱的人
275
00:09:18,700 –> 00:09:21,900
是你的投资人
276
00:09:22,600 –> 00:09:25,000
投资人给到你钱的人
277
00:09:25,000 –> 00:09:26,200
如马云
278
00:09:26,900 –> 00:09:27,866
谁给他钱了
279
00:09:27,866 –> 00:09:30,533
孙正义第二帮你收钱的人
280
00:09:31,733 –> 00:09:32,900
帮你收钱的人
281
00:09:34,100 –> 00:09:34,900
你的人
282
00:09:36,200 –> 00:09:39,466
加盟商第三给你合伙的人
283
00:09:39,800 –> 00:09:42,700
你的合伙人很有资源的人
284
00:09:43,000 –> 00:09:44,166
资源人
285
00:09:44,400 –> 00:09:47,733
他想用他的资源将你的项目来变现
286
00:09:47,766 –> 00:09:50,066
叫资源变现
287
00:09:50,566 –> 00:09:51,500
资源变现
288
00:09:52,066 –> 00:09:56,000
所以你要找到上边这些人
289
00:09:56,066 –> 00:09:57,933
帮你卖的方法
290
00:09:57,933 –> 00:10:00,733
就是你给那些人分钱
291
00:10:00,866 –> 00:10:04,333
你得给投资人加盟商