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我们家的常规产品
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00:00:03,600 –> 00:00:07,400
我们家的常规产品会员价销售
3
00:00:07,700 –> 00:00:09,733
会员价啥叫常规产品
4
00:00:09,733 –> 00:00:12,666
米面油蛋这些产品
5
00:00:12,733 –> 00:00:15,766
红牛纯净水这些产品都是会员价
6
00:00:15,866 –> 00:00:19,466
比如说红牛零售价5元
7
00:00:19,666 –> 00:00:21,733
会员价3块9毛7
8
00:00:22,300 –> 00:00:26,266
比如说农夫山泉纯净水零售价两块
9
00:00:26,333 –> 00:00:27,733
会员价一块5
10
00:00:27,933 –> 00:00:31,133
来客户怎么算都觉得超值
11
00:00:31,166 –> 00:00:31,866
也就说白了
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00:00:31,866 –> 00:00:34,000
我给你家交199块钱
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00:00:34,200 –> 00:00:35,533
我怎么算
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00:00:35,533 –> 00:00:37,200
我一年都能把这个钱
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00:00:37,200 –> 00:00:38,666
省出来一倍到两倍
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00:00:38,666 –> 00:00:40,133
来请问客户办不办
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00:00:40,800 –> 00:00:42,066
那客户一定愿意办呀
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00:00:42,100 –> 00:00:43,766
所以叫常规产品
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00:00:43,766 –> 00:00:44,500
会员价销售
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00:00:44,500 –> 00:00:47,100
就是米面油蛋这些常规产品
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00:00:47,100 –> 00:00:47,933
会员价销售
22
00:00:47,933 –> 00:00:49,200
而所有的会员价
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00:00:49,366 –> 00:00:52,866
永远低于周围方圆5公里以内
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00:00:52,866 –> 00:00:54,733
所有超市的正常零售价
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00:00:55,700 –> 00:00:56,533
这是第三个
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00:00:56,733 –> 00:00:58,733
来第四个
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00:00:59,700 –> 00:01:00,500
第四个
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00:01:01,866 –> 00:01:03,400
第四个推4回本
29
00:01:03,966 –> 00:01:04,766
什么意思
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00:01:04,900 –> 00:01:08,100
你给我家推荐4个
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00:01:08,566 –> 00:01:10,466
办199元的会员卡
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00:01:10,466 –> 00:01:12,900
你的199元直接给你原路返回
33
00:01:12,900 –> 00:01:14,766
相当于你是免费的
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00:01:14,966 –> 00:01:15,200
来
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00:01:15,200 –> 00:01:18,966
请问你办这个199的会员卡有没有好处
36
00:01:18,966 –> 00:01:19,733
有没有推动力
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00:01:19,733 –> 00:01:21,200
告诉我有没有来
38
00:01:21,200 –> 00:01:22,366
觉得有的请举手
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00:01:22,666 –> 00:01:24,000
好手放下
40
00:01:24,000 –> 00:01:26,933
所以第四个叫推市返还
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00:01:27,500 –> 00:01:28,300
推市返还
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00:01:28,466 –> 00:01:31,000
第五个第五个
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00:01:31,066 –> 00:01:33,966
今天现场办理报名
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00:01:34,066 –> 00:01:37,566
然后办理199元的会员
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00:01:38,466 –> 00:01:40,866
然后直接再送你
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00:01:42,300 –> 00:01:45,700
199元的临期食品
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00:01:46,366 –> 00:01:47,733
这陈老师给他设计的
48
00:01:47,733 –> 00:01:49,733
来知道什么叫临期食品吗
49
00:01:51,000 –> 00:01:54,666
就是快到期还没到期的产品
50
00:01:54,766 –> 00:01:56,066
来快到期
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00:01:56,066 –> 00:01:58,000
还没到期的临期食品
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00:01:58,066 –> 00:02:00,500
请问超市采购过来成本低不低
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00:02:01,333 –> 00:02:02,533
你们可以低到什么呢
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00:02:02,533 –> 00:02:05,133
就低到比产品的成本价格
55
00:02:05,133 –> 00:02:06,333
还要更低的价格
56
00:02:06,333 –> 00:02:08,400
比如说这个临期食品的
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00:02:08,400 –> 00:02:10,500
这个食品的销售价10块
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00:02:11,600 –> 00:02:12,766
成本价5块
59
00:02:12,900 –> 00:02:15,866
但是临期食品他们拿过来可能是两块
60
00:02:15,900 –> 00:02:16,700
也就是说
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00:02:16,733 –> 00:02:18,066
临期食品
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00:02:18,066 –> 00:02:22,733
临期产品的成本大概是一五折到2折
63
00:02:22,733 –> 00:02:24,733
各位这个听懂的请举手
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00:02:25,066 –> 00:02:25,766
好手
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00:02:25,766 –> 00:02:28,700
放下我送你的临期食品
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00:02:29,066 –> 00:02:31,600
199元的临期食品
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00:02:31,866 –> 00:02:38,400
在你的这199的会员20次抵扣完毕之后
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00:02:38,533 –> 00:02:43,000
开始启动临期食品品的赠送
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00:02:43,333 –> 00:02:45,200
每次赠送19块
70
00:02:45,200 –> 00:02:46,533
9元的临期食品
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00:02:46,700 –> 00:02:48,800
连续10次赠送完毕
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00:02:48,800 –> 00:02:50,200
又锁定你10次
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00:02:50,300 –> 00:02:52,300
来我给了你这么一堆好处
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00:02:52,400 –> 00:02:55,466
请问你办不办这个199的会员
75
00:02:56,200 –> 00:02:57,733
来同意办的请举手
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00:02:58,300 –> 00:02:58,966
好手
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00:02:58,966 –> 00:03:00,366
放下来翻过
78
00:03:00,600 –> 00:03:02,533
所以陈老师在三年前
79
00:03:03,566 –> 00:03:05,466
帮助陈老师辅导的
80
00:03:05,533 –> 00:03:09,200
这个开了800家超市的育多超市的老板
81
00:03:09,600 –> 00:03:11,933
在三年前
82
00:03:12,066 –> 00:03:15,700
每一个超市平均办了1,000张会员卡
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00:03:15,700 –> 00:03:17,666
每一个超市平均办了1,000张
84
00:03:17,666 –> 00:03:19,166
在一个月的时间之内
85
00:03:19,366 –> 00:03:22,700
一个月的时间办了1,000张会员卡
86
00:03:22,766 –> 00:03:25,200
一个会员卡是199元
87
00:03:25,266 –> 00:03:27,766
1,000张一个超市相不相当于20万
88
00:03:28,466 –> 00:03:29,133
来告诉我对不对
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00:03:29,133 –> 00:03:30,000
对来
90
00:03:30,000 –> 00:03:31,366
总共是多少家超市
91
00:03:31,966 –> 00:03:33,333
20加等于是不是
92
00:03:33,333 –> 00:03:35,900
总共在一个月的时间收到现金多少钱
93
00:03:37,933 –> 00:03:40,566
我想请问你400万收了
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00:03:40,666 –> 00:03:42,600
请问货给了没
95
00:03:43,866 –> 00:03:44,966
现金收了没
96
00:03:45,100 –> 00:03:46,866
收了客户锁定了没
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00:03:46,866 –> 00:03:47,666
锁定了
98
00:03:47,866 –> 00:03:50,800
来这就叫过去式卖货
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00:03:51,200 –> 00:03:53,600
过去式卖货今天是卖什么
100
00:03:54,466 –> 00:03:56,666
卖人把这个人变成了什么
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00:03:56,700 –> 00:03:57,700
会员来
102
00:03:57,700 –> 00:03:58,733
跟我说会员
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00:03:59,866 –> 00:04:00,866
会员裂变
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00:04:02,100 –> 00:04:03,366
会员锁客
105
00:04:04,400 –> 00:04:05,366
会员锁定
106
00:04:05,366 –> 00:04:07,566
重复消费会员锁定
107
00:04:08,933 –> 00:04:11,533
所以陈老师的核爆思维里面
108
00:04:12,066 –> 00:04:13,700
这一次的内容全新升级
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00:04:13,700 –> 00:04:15,000
陈老师核爆思维里面
110
00:04:15,000 –> 00:04:18,900
给了你10种会员裂变的模型
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00:04:20,066 –> 00:04:22,600
资格卡资格卡
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00:04:23,400 –> 00:04:24,700
会员卡
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00:04:25,600 –> 00:04:27,200
资格卡会员卡
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00:04:27,200 –> 00:04:28,400
拇指卡
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00:04:29,200 –> 00:04:32,266
拇指卡充值卡
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充值卡啊
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00:04:35,366 –> 00:04:39,266
裂变卡我大概给你10种会员充值模型
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00:04:39,533 –> 00:04:41,000
就是让你锁定客户
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00:04:41,000 –> 00:04:41,866
裂变客户
120
00:04:41,933 –> 00:04:42,733
锁定客户
121
00:04:42,800 –> 00:04:44,533
来有没有一
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00:04:44,533 –> 00:04:48,300
些客户真的愿意给他推荐4个人
123
00:04:48,300 –> 00:04:49,400
那么推荐4个人
124
00:04:49,400 –> 00:04:50,800
他的要求就回来了
125
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来告诉我
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00:04:51,333 –> 00:04:51,733
对还不对
127
00:04:51,733 –> 00:04:53,766
对最关键的问题是
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各位客户
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00:04:56,166 –> 00:04:58,866
短短的在一个月的时间之内
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00:04:59,733 –> 00:05:01,700
给他投资收了400万来
131
00:05:01,700 –> 00:05:02,100
请问
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00:05:02,100 –> 00:05:06,966
他的账上是不是有了400万的现金流
133
00:05:07,666 –> 00:05:10,133
而你的逻辑是老师啊
134
00:05:10,133 –> 00:05:11,700
那我不亏了吗
135
00:05:12,200 –> 00:05:15,333
对啊你满脑袋想着赚钱
136
00:05:15,400 –> 00:05:17,900
所以你就赚不到钱
137
00:05:18,000 –> 00:05:19,866
你满脑子想着赚钱
138
00:05:20,066 –> 00:05:21,466
所以你就赚不到钱
139
00:05:21,866 –> 00:05:23,333
这个时代真的很奇怪
140
00:05:23,333 –> 00:05:25,333
一个男人满脑袋想着泡妞
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他就泡不到妞
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00:05:27,133 –> 00:05:28,400
妞不泡他就不错了
143
00:05:29,300 –> 00:05:29,666
来告诉我
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00:05:29,666 –> 00:05:30,466
对还不对对
145
00:05:31,700 –> 00:05:33,933
这个世界上泡妞的高手
146
00:05:34,500 –> 00:05:38,266
是他能让别人感觉到他在泡妞
147
00:05:38,266 –> 00:05:40,366
还是让别人感觉到他是真的爱对方
148
00:05:43,300 –> 00:05:43,900
感觉到真爱
149
00:05:43,900 –> 00:05:44,766
是不是真爱不重要
150
00:05:44,766 –> 00:05:45,866
感觉真爱最重要
151
00:05:45,866 –> 00:05:47,600
对不对这才叫高手啊
152
00:05:47,800 –> 00:05:48,300
来告诉我
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00:05:48,300 –> 00:05:49,066
对不对啊
154
00:05:49,066 –> 00:05:49,866
对
155
00:05:51,066 –> 00:05:52,166
所以你知道
156
00:05:52,166 –> 00:05:52,600
这个世界
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00:05:52,600 –> 00:05:54,166
普通泡妞高手第一次见面
158
00:05:54,166 –> 00:05:55,600
哎呀美女好漂亮
159
00:05:55,766 –> 00:05:56,566
亲爱的走
160
00:05:56,600 –> 00:05:58,066
跟哥去开个房吧
161
00:05:59,200 –> 00:06:00,000
掐
162
00:06:00,200 –> 00:06:01,000
岂止是吓跑
163
00:06:01,000 –> 00:06:02,166
不报警都不错了
164
00:06:02,200 –> 00:06:04,300
你个流氓啊
165
00:06:04,300 –> 00:06:05,100
那个高手
166
00:06:05,100 –> 00:06:06,333
今天送一束花
167
00:06:06,333 –> 00:06:08,300
明天请喝个咖啡
168
00:06:08,400 –> 00:06:11,133
后天去买个包包
169
00:06:11,166 –> 00:06:12,600
大后天看个电影
170
00:06:12,700 –> 00:06:13,366
那个美女
171
00:06:13,366 –> 00:06:13,900
知不知道
172
00:06:13,900 –> 00:06:16,766
早晚有一天是要是要被抛的
173
00:06:16,766 –> 00:06:17,566
知不知道
174
00:06:17,700 –> 00:06:18,100
知道
175
00:06:18,100 –> 00:06:19,400
知道为什么还不拒绝
176
00:06:20,100 –> 00:06:21,600
因为他要走那么个流程
177
00:06:21,600 –> 00:06:22,800
走那么个过程
178
00:06:23,333 –> 00:06:23,933
来告诉我
179
00:06:23,933 –> 00:06:24,733
对还不对
180
00:06:25,900 –> 00:06:28,700
今天所有老板做生意犯的最大的错误
181
00:06:28,700 –> 00:06:30,200
一开始就想赚钱
182
00:06:30,766 –> 00:06:31,933
一开始就想赚钱
183
00:06:31,933 –> 00:06:32,733
这是死穴
184
00:06:33,400 –> 00:06:37,600
知道吗你不让顾客占你的小便宜
185
00:06:37,966 –> 00:06:39,733
顾客永远不给你机会
186
00:06:39,733 –> 00:06:41,666
让你占他的大便宜
187
00:06:41,900 –> 00:06:42,800
各位是还是不是
188
00:06:42,800 –> 00:06:45,733
是在今天做生意有三大法则
189
00:06:45,733 –> 00:06:46,766
第一来跟我说不
190
00:06:46,766 –> 00:06:47,966
要一开始就赚钱
191
00:06:48,166 –> 00:06:49,866
不要一开始就赚钱
192
00:06:50,066 –> 00:06:51,766
不要所有产品都赚钱
193
00:06:53,300 –> 00:06:55,200
不要赚所有人的钱
194
00:06:57,000 –> 00:06:58,166
把这三句话写上
195
00:06:58,700 –> 00:07:00,866
所以这是颠覆你的认知
196
00:07:00,900 –> 00:07:02,100
颠覆你的思维
197
00:07:02,200 –> 00:07:03,500
最重要的一套
198
00:07:03,533 –> 00:07:05,300
设计商业模式背后
199
00:07:05,300 –> 00:07:07,466
会员体系的底层逻辑
200
00:07:08,066 –> 00:07:10,566
底层逻辑当然有机缘
201
00:07:10,566 –> 00:07:11,766
你相信陈老师
202
00:07:11,766 –> 00:07:14,166
你走进陈老师的我的核爆思维
203
00:07:14,166 –> 00:07:14,966
我教你如何设计
204
00:07:14,966 –> 00:07:15,466
会员卡
205
00:07:15,466 –> 00:07:18,933
母子卡资格卡权益卡身份卡股东卡
206
00:07:19,533 –> 00:07:20,933
知道吗引流卡
207
00:07:21,333 –> 00:07:23,533
我给你设计从10种会员裂变模型
208
00:07:23,533 –> 00:07:24,700
让你不缺客户
209
00:07:24,700 –> 00:07:25,500
不缺流量
210
00:07:25,500 –> 00:07:26,866
你们觉得好还是不好
211
00:07:26,966 –> 00:07:27,400
好啊
212
00:07:27,400 –> 00:07:28,400
那就不一样了
213
00:07:28,700 –> 00:07:29,900
对不对哎
214
00:07:29,900 –> 00:07:30,266
说老师
215
00:07:30,266 –> 00:07:31,400
你能不能在这里教
216
00:07:31,400 –> 00:07:32,366
这里有这里的内容
217
00:07:32,366 –> 00:07:34,666
他教不完啊
218
00:07:34,966 –> 00:07:35,600
来跟我说
219
00:07:35,600 –> 00:07:37,300
不要所有产品都赚钱
220
00:07:39,300 –> 00:07:40,900
不要赚所有人的钱
221
00:07:42,566 –> 00:07:44,366
不要赚所有人的钱
222
00:07:44,733 –> 00:07:47,533
不要一开始就赚钱
223
00:07:47,533 –> 00:07:49,200
就像一开始就想泡妞
224
00:07:51,100 –> 00:07:51,666
一样的逻辑
225
00:07:51,666 –> 00:07:52,700
见到第一面说走
226
00:07:52,700 –> 00:07:53,600
跟哥开个房
227
00:07:53,733 –> 00:07:54,566
就这个逻辑
228
00:07:55,100 –> 00:07:57,733
你这太太太直接了
229
00:07:58,466 –> 00:08:01,700
太直接技术含量太低
230
00:08:02,166 –> 00:08:03,533
咱们今天赚钱
231
00:08:04,300 –> 00:08:05,566
得有技术含量
232
00:08:06,300 –> 00:08:06,900
来告诉我
233
00:08:06,900 –> 00:08:07,700
对还不对
234
00:08:08,200 –> 00:08:09,566
对对啊来
235
00:08:10,300 –> 00:08:13,300
所以不要一开始就赚钱
236
00:08:13,333 –> 00:08:16,066
而要一开始赚人气
237
00:08:17,333 –> 00:08:19,266
一开始赚流量
238
00:08:20,066 –> 00:08:21,800
一开始赚口碑
239
00:08:22,933 –> 00:08:23,966
我告诉你
240
00:08:23,966 –> 00:08:26,566
先有人气才有财气
241
00:08:26,566 –> 00:08:27,200
来告诉我
242
00:08:27,200 –> 00:08:28,100
对还是不对
243
00:08:29,066 –> 00:08:31,966
因此我们今天到底是先卖货
244
00:08:32,000 –> 00:08:33,300
还是先圈人
245
00:08:34,766 –> 00:08:38,466
圈人呢所以我把人怎么圈人
246
00:08:38,600 –> 00:08:40,533
你只有收了这个人的钱
247
00:08:40,533 –> 00:08:41,866
这个人才能圈到
248
00:08:42,133 –> 00:08:44,133
不要小看这199
249
00:08:44,366 –> 00:08:45,166
各位
250
00:08:45,733 –> 00:08:50,100
这199相当于这个超市20万的纯利润
251
00:08:50,500 –> 00:08:52,733
我把这个超市20万的纯利润
252
00:08:52,733 –> 00:08:54,333
一个月把它收回来了
253
00:08:54,866 –> 00:08:58,366
我接下来卖的产品是会员价
254
00:08:58,466 –> 00:09:01,000
会员价会员价
255
00:09:01,000 –> 00:09:01,966
有没有利润
256
00:09:02,266 –> 00:09:04,866
有这个利润能不能打住这个超市
257
00:09:04,866 –> 00:09:06,200
每天的成本能不能
258
00:09:07,133 –> 00:09:11,300
能吗所以第一个设计流量爆品
259
00:09:11,466 –> 00:09:12,900
第一个设计流量爆品
260
00:09:12,900 –> 00:09:13,766
刚才给你讲了啊
261
00:09:13,766 –> 00:09:15,000
第一个设计流量爆品
262
00:09:15,266 –> 00:09:16,666
所以我给你怎么玩的
263
00:09:16,666 –> 00:09:19,566
第一个刚才教你的叫设计流量
264
00:09:19,566 –> 00:09:20,366
什么
265
00:09:20,800 –> 00:09:22,333
对设计流量爆品
266
00:09:22,800 –> 00:09:23,733
来第二步
267
00:09:24,800 –> 00:09:28,666
第二步设计内部创业平台
268
00:09:28,966 –> 00:09:33,200
设计内部创业平台
269
00:09:33,800 –> 00:09:35,000
设计内部创业平台
270
00:09:35,000 –> 00:09:36,733
啥叫设计内部创业平台
271
00:09:37,200 –> 00:09:38,533
各位我想请问你
272
00:09:38,533 –> 00:09:39,766
你的员工来你公司
273
00:09:39,766 –> 00:09:41,166
真的是为了给你打工的吗
274
00:09:41,166 –> 00:09:42,466
还是想在你公司发展
275
00:09:42,466 –> 00:09:43,333
想在你公司赚钱
276
00:09:43,333 –> 00:09:44,166
想在你公司成长
277
00:09:44,166 –> 00:09:46,000
想在你公司改变命运哪一個
278
00:09:47,533 –> 00:09:47,733
那
279
00:09:47,733 –> 00:09:51,966
因此我给他设计了内部的创业平台
280
00:09:51,966 –> 00:09:53,500
什么叫内部的创业平台
281
00:09:53,800 –> 00:09:57,900
我让他家每一个店里边
282
00:09:57,900 –> 00:09:59,300
选出来一个店长
283
00:10:00,333 –> 00:10:03,133
店长一个副店长