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记住有人说老师
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我能不能到我家吃龙虾
3
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送啤酒那是卖啤酒的人给你送的
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损招
5
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我告诉你
6
00:00:09,900 –> 00:00:12,400
有些人是他到你家奔着是吃龙虾
7
00:00:12,400 –> 00:00:13,733
不是奔着喝啤酒去的
8
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来告诉我
9
00:00:14,300 –> 00:00:15,100
对还不对
10
00:00:15,400 –> 00:00:17,200
所以我这三天都给你讲很清楚
11
00:00:17,200 –> 00:00:18,466
我要告诉你一个认知
12
00:00:18,500 –> 00:00:19,566
就什么意思呢
13
00:00:19,666 –> 00:00:20,966
各位来跟我说
14
00:00:20,966 –> 00:00:22,733
产品不是拿来赚钱的
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00:00:24,966 –> 00:00:26,600
产品不是拿来赚钱的
16
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来跟我说产品
17
00:00:29,600 –> 00:00:31,000
而是拿来圈人的
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很简单
19
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你在我家里吃这个龙虾
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你单点
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就是108
22
00:00:43,933 –> 00:00:45,900
来你同样一份龙虾
23
00:00:47,266 –> 00:00:49,133
正常零售价108
24
00:00:50,300 –> 00:00:52,366
如果你变成我家会员
25
00:00:52,866 –> 00:00:54,400
你只要成为我家会员
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00:00:54,400 –> 00:00:55,666
就变成了多少钱了
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88了来
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请问你每来一次点一份
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你省了多少钱
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00:01:02,133 –> 00:01:02,933
省了多少钱
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省了20元
32
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而我让你办个会员卡
33
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才花个100多块钱
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你怎么算
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都省省那么
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我的目的是先把你变成了我家的会员
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只要你变成了我家的会员
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你就能享受会员的优惠
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会员的特权
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会员的权益
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目的是让你以后吃龙虾不要到别人家
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而要只到我家来
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给我说只到我家
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只要对方到了你家
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你能不能产生后端的收入链
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来告诉我
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能不能能
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后端的收入一
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收入2 收入3
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收入4 我全都能给你设计出来
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而今天开实体门店
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最要命的是连个鸟人都没有
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就没人来
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没人来你怎么赚钱
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你赚钱是不是得机遇
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有人没有人怎么赚钱
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现场每个人让你交200块PK金
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你们不疼不痒无所谓
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反正他妈的200块钱就当他妈不要了
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无所谓陈老师都说了
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做人也大气
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对不对设计模式
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卖好模式
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足够大气算
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了输赢无所谓
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但是你要让一个人交35,400的PK金呢
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00:02:05,933 –> 00:02:06,733
你说一个人来
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00:02:06,733 –> 00:02:07,800
你交35,400
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你交35,400
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你他妈有病吧
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00:02:09,966 –> 00:02:12,366
我来上你个课还得交35,400的PK金
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你要一个人交200就没事
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你要一个人交35,400
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我跟你说
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他会打你的
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不是他会打我的
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来同意的请举手来告诉我对不对
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对
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所以说各位
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这不就积少怎么样
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成多吗
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所以我刚才给你讲的这个逻辑就是
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你们大家总是想拿产品来赚差价
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而我是教你用产品来跑量来圈人
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什么意思
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我小龙虾馆不靠龙虾来赚钱
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之后你发现
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我靠
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在我家所有吃小龙虾的最后发现
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他妈的小龙虾吃完了之后
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发现旁边还有大闸蟹
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那个蟹黄老大了
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最后发现他压根不靠龙虾赚钱
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他妈靠卖螃蟹赚钱
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后端举例说明
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我们来举例
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来咖啡
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各位有没有听说过
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我们先不说瑞幸咖啡
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有没有听说过星巴克
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来各位
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星巴克咖啡
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星巴克是哪个克
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这个克是不是
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星巴克来
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星星巴克咖啡每一杯28
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每一杯32
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而星巴克旁边有一个店叫85度c
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有没有听说过85度咖啡
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结果85度他妈卖1532
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他妈卖16
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你知道吗
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85度c咖啡所有的店
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都开在星巴克的对面
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和星巴克的旁边
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曾经星巴克一度想退出中国
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因为他说你们中国人坐的85度c
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我靠不按套路出牌
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中国人本来就不按套路出牌呀
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来你知道吗
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85度咖啡的老板
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所有的店面选址
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都选在星巴克的对面和旁边
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星巴克开业吗
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300平他家吗
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整了个50平
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来请问成本低不低
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来他家星巴克400平
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结果他家50平
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来面积小的意思
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更重要的是
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他不断的告诉他的客户
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我们家的咖啡豆和星巴克一模一样
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我们家的咖啡机跟星巴克一模一样
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我们家的原材料跟星巴克一模一样
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我们家的口感跟星巴克一模一样
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我们家的杯子的分量
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跟星巴克一模一样
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不断的教育顾客
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要喝咖啡就喝85度咖啡
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营养不流失
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口感最好就是85度
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结果你有没有发现
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真正喝咖啡的人会经常喝咖啡
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他是他是定向的
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来告诉我对不对
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就跟这个蒸笼一样
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我看你每天就要点一下咖啡
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是不是他有这个习惯
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那因此我想请问你
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你过去经常到星巴克
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结果突然发现旁边开了个85度c
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你要不要可能过去体验一下
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过去买了一杯咖啡我靠
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同样的熟悉的老朋友的味道
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居然只是星巴克价格的一半
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而这个时候
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突然发现
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屋里弥漫着蛋糕和面包的味道
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闻一下突然发现
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原来他们家还有很多糕点面包蛋糕
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过去你今天的预预算是一杯咖啡38
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结果你今天只花了15块
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就买了那个咖啡
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而此时你愿不愿意再花个20多块
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买点蛋糕和面包
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尝尝是什么口感
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来告诉我有没有
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有
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买完之后突然发现妈的
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面积就50平米
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妈就两张桌子
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妈坐也坐不下
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最后星巴克的生意就火了
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我靠很多人
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然后坐在星巴克买了85度c
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坐在星巴克喝着85度c
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哈哈哈
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听懂掌声鼓励
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save my search on you
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你知道85度是怎么玩的吗
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来跟我说
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把别人的盈利产品
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变成我的引流产品
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就是星巴克是拿咖啡来赚钱的
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但是我拿咖啡来引流
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所以这么多年后来才发现
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人家85度咖啡压根都不是卖咖啡的
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他其实是他妈卖面包的
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卖蛋糕的
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对
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这是真的
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真的
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那个老板那么多年卖面包卖蛋糕妈
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生意不太好
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一直没干起来
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后来有一个高手给他策划说兄弟
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你别卖面包了
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你卖你卖咖啡
200
00:06:37,733 –> 00:06:38,500
神经病啊
201
00:06:38,500 –> 00:06:40,200
我的使命就是卖卖蛋糕啊
202
00:06:40,200 –> 00:06:41,866
我的使命就是卖面包啊
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00:06:41,866 –> 00:06:43,800
你凭什么让我让我卖咖啡啊
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我让你拿咖啡来引流
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我我
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我引谁的流
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对
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00:06:47,566 –> 00:06:50,766
引流就是首先要明确你要引谁的流
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来给我说引流的关键
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来声音大点
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00:06:54,200 –> 00:06:55,166
引流的关键
212
00:06:55,333 –> 00:06:56,200
引流的关键
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00:06:56,266 –> 00:06:57,933
明确我要引谁的流
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00:06:59,366 –> 00:07:01,166
我要把谁的流量给截流
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00:07:02,933 –> 00:07:03,866
结果发现
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00:07:03,866 –> 00:07:04,533
引谁的流
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引星巴克的
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所有星巴克的选址是非常牛逼的
219
00:07:07,933 –> 00:07:10,300
所有星巴克的选址都是精心设计的
220
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于是他就在星巴克的旁边
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和对面选择一个小的85度c
222
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完了之后呢
223
00:07:16,266 –> 00:07:18,066
所有的咖啡的价格
224
00:07:18,066 –> 00:07:19,800
都是星巴克价格的一半
225
00:07:20,266 –> 00:07:21,300
然后这个时候
226
00:07:21,300 –> 00:07:23,566
能不能直接把星巴克的流量给引过来
227
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引过来之后
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我再靠后端卖面包卖蛋糕来赚钱
229
00:07:30,200 –> 00:07:31,933
来各位听懂的请举手
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00:07:32,600 –> 00:07:34,100
所以各位
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00:07:34,333 –> 00:07:36,166
这就叫跨行盈利
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这就叫卖什么
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不是卖什么
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赚什么不是赚什么
235
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这就叫干什么
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不是干什么
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这就叫不靠主营业务盈利
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什么叫卖什么
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不是卖什么
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你看起来他是卖咖啡的
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其实他不是卖咖啡的
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不靠主营业务赚
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钱你理解了吗
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所以今天这个时代赚钱的底层逻辑
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已经发生了巨大的改变
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知道吗就是
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今天老板赚钱
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今天老板赚钱的逻辑
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就是当今时代赚钱的逻辑
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这个时代
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陈老师告诉你
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这个时代的赚钱逻辑是什么
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这个时代的赚钱逻辑有两个
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第一个写上不靠主营业务盈利
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00:08:19,466 –> 00:08:22,100
第二个不靠产品差价赚钱
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不靠主营业务盈利
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不靠主营业务盈利
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不靠主营业务盈利
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00:08:32,266 –> 00:08:37,333
第二个不靠产品差价
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怎么的赚钱
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来给我重复一下
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来跟我说不靠主营业务盈利
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不靠产品差价赚钱
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不靠产品差价赚钱
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来当你能够进入到今天
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我讲的这么一个思维
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叫不靠主营业务盈利
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不靠产品差价赚钱的时候
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这个时候你就会深刻的认识到
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流量多重要
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圈人多重要
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你可以进入另外两个竞争的逻辑
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叫做主动降毛利
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降价抢流量
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第一
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主动降毛利来跟我说主动降毛利
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00:09:16,000 –> 00:09:16,800
第二个
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降价抢流量来跟我说降价抢流量
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00:09:22,000 –> 00:09:24,200
对降价抢流量
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00:09:24,600 –> 00:09:25,800
主动降暴力
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00:09:26,366 –> 00:09:28,900
这才是今天这个时代竞争的最高境界
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知道吗我从一开始
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直接让对手没有还手的余地
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来跟我说降价抢流量
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降价抢流量
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00:09:37,500 –> 00:09:38,800
主动降到力
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00:09:39,200 –> 00:09:40,066
主动降到力
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00:09:40,066 –> 00:09:41,700
不靠主营业务盈利
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不靠产品差价赚钱
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00:09:46,700 –> 00:09:49,133
还记得我今天布置的第一个作业吗
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第一个作业叫什么
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我如何不赚差价
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不卖产品
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还能盈利