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富翁各位
2
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80岁成为亿万富翁有什么了不起的呀
3
00:00:05,500 –> 00:00:06,933
80岁成为亿万富翁妈
4
00:00:06,933 –> 00:00:08,333
法拉利开不动了
5
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心动的女生们无能为力了
6
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对啊所以我告诉你
7
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年轻是你最大的资本认知
8
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是你最大的资本思维
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是你最大的智慧资本
10
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而不是你所谓的厂房
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不是你所谓的产品
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不是你所谓的库存
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00:00:23,666 –> 00:00:25,333
那些东西不是核心关键点
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你理解吗
15
00:00:25,933 –> 00:00:27,700
那些东西不是主要矛盾
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所以时代发生巨大改变
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因此商业模式是可以复制的
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就是好的商业模式它是可以复制的
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快速的复制啊
20
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而且这个复制是你能复制
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你的对手容不容易复制
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告诉我你的对手却不容易复制
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来拍拍旁边肩膀跟我说
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好的商业模式
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对内可复制
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对内可复制
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对外有壁垒
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对外有壁垒
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对这是核心
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关键点对内可复制
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对外怎么样
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有壁垒对外有壁垒
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所以这是核心啊
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因此各位记住啊
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好的商业模式
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最多就领先9个月的时间
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最多就领先9个月
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因此请问你的商业模式
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你有没有发现这样一个问题
40
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各位老板
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在中国做生意啊
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你不赚钱
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无所谓的
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你不赚钱
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没人关心你
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你不赚钱
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没人关注你
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你不赚钱
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无所谓可是你只要一赚钱了
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立刻有人研究你
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立刻有人模仿你
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立刻有人抄你抄袭你
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来告诉我有没有
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所以好的商业模式是一成不变的
55
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还是要持续迭代的
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你得持续升级
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你得持续迭代
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你不升级不迭代
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很简单
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只要是你的模式有效
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马上有人抄你
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中国人最善于模仿
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最善于抄
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抄袭500强
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公司当中活着的公司
66
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到今天真正活着的公司
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主营业务都发生改变
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原来是做火药的
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现在做的跟火药一点关系都没有了
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就很多很多
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知道吗就所有这个商业模式
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都发生了巨大的改变
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理解吗因此
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商业模式设计它是有原则的
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我将给你三个
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实际商业模式最重要的原则
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对当你把这个原则搞搞通了
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你就会知道
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我们今天设计商业模式的路径是什么
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第一个叫干什么都不是干什么
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第二个叫卖什么又不是卖什么
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第三个叫赚什么又不是赚什么来
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这三句话如何理解
84
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各位如何理解
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非常重要啊
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来第一个叫干什么又不是干什么来
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这就是说
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好的商业模式是靠主营业务盈利
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还是不靠主营业务盈利
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靠主营业务盈利
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对不靠主营业务盈利
92
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来卖什么又不是卖什么
93
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就是看起来你是靠卖服装的
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其实你又不是卖服装的
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你只是把服装当做圈人的道具
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你只是把它当做一个载体
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你把你的公司升级成了平台了
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因此你会发现
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卖什么却不是卖什么的
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赚什么其实又不是赚什么来
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干什么不是干什么
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我所给你表达的
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是叫做不靠主营业务盈利
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来跟我说不靠主营业务盈利
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不靠主营业务盈利
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就把这句话里边加上几个字
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叫不靠主营业务什么盈利
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第二个卖什么又不是卖什么
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告诉你的是
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不靠产品差价赚钱来
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赚什么又不是赚什么
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各位
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今天这个世界赚的钱有两种
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第一个叫看得见的钱
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第二个叫看不见
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的钱我说赚什么
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又不是赚什么
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就是要赚看得见的钱
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还是看不见的钱
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来跟我说要赚看不见的钱
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比如说
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把产品差价的钱让利给你的合作伙伴
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你赚的是看不见的钱
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比如说保证金
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比如说加盟费
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比如说代理费
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比如说手续费
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比如说会员费
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所以要赚的是什么
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看不见的钱
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因此呢这些点我们都会深度的
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怎么样给你去解密啊
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所以有一句话叫男怕入错行
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女怕嫁错什么郎
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那一个老板其实最大的错误
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就是选择错了商业模式
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选择错了商业模式
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老板最大的悲哀是跟趋势对抗
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跟时代脱节
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来再次给你讲一句话
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来拍拍旁边的肩膀
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跟我说老板最大的悲哀
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是跟时代脱节
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是跟时代脱节
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是跟趋势对抗
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智能趋势最大
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这个时代是商业模式的时代
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这个时代的趋势要求你
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不能靠卖产品赚差价了
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要求你不能靠主营业务来盈利了
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你非得卖产品赚差价
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你非得靠主营业务盈利
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这个时代
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中国的低端制造业
155
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全部要转移到一带一路的国家
156
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就中国的人力成本越来越高了
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来告诉我有没有
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我要告诉你的是
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中国的低端制造业80%全部会倒掉
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如果不去升级商业模式
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就中国低端制造业
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就工厂必须会倒
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未来两三年一定会倒
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但是你的工厂
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都是已经面临
166
00:05:48,566 –> 00:05:51,000
经常被当地的环保设备查理的
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动不动查你又在开工了
168
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你你上面冒冒黑烟
169
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下面冒污水
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你有噪声
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所以动不动有相关部门老是查
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你就得停工
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你就得晚上要
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偷着干来
175
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有没有这样的生产制造业
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来告诉我
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有没有有
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你还没有触摸到信号
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这就说明当地想弄死你
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当地的相关部门想弄死你
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就是你不应该干了
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但不能直接说
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你得关了
184
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直接说是不合适的
185
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通过这样的方式
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层层给你加码
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你赚的钱要升级环保设备
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你赚的钱要想办法水处理的更好
189
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你赚的钱你
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00:06:29,500 –> 00:06:31,366
你如果犯了错误要罚款
191
00:06:31,533 –> 00:06:33,566
已经给你很明确的信号了
192
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你该转型了
193
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你要么转型掉你
194
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要么关掉你
195
00:06:36,800 –> 00:06:38,100
还在继续
196
00:06:38,333 –> 00:06:39,533
你不痛苦谁痛苦
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00:06:40,166 –> 00:06:42,466
上次陈老师辅导一个老板听完我的课
198
00:06:42,466 –> 00:06:45,100
哭了流泪了啊
199
00:06:45,100 –> 00:06:46,366
6,000平米的厂房
200
00:06:47,066 –> 00:06:49,266
设备做铁锹的
201
00:06:49,500 –> 00:06:50,600
房地产对他有影响
202
00:06:50,600 –> 00:06:52,133
做铁锹做那些东西
203
00:06:52,166 –> 00:06:54,300
然后他的利润
204
00:06:54,300 –> 00:06:56,300
每一个铁锹只有两毛钱
205
00:06:56,733 –> 00:06:57,966
只有两毛钱的利润
206
00:06:58,900 –> 00:07:00,966
他的爱人有一次都被吓到了
207
00:07:00,966 –> 00:07:02,366
因为环保部门要很远
208
00:07:02,366 –> 00:07:03,466
要装个摄像头
209
00:07:03,500 –> 00:07:04,566
只要有人来查了
210
00:07:04,566 –> 00:07:05,933
只要穿着制服的来查了
211
00:07:05,933 –> 00:07:06,766
赶紧停工
212
00:07:06,966 –> 00:07:07,866
赶紧停工
213
00:07:08,166 –> 00:07:09,000
结果停完工之后
214
00:07:09,000 –> 00:07:10,866
在这一摸他妈锅炉是热的
215
00:07:10,866 –> 00:07:12,366
一摸他妈机器是热的
216
00:07:12,366 –> 00:07:13,300
我管你停不停
217
00:07:13,300 –> 00:07:14,333
我假设你在开工
218
00:07:14,333 –> 00:07:15,400
还是要罚钱的
219
00:07:16,200 –> 00:07:17,533
所以我送他一句话
220
00:07:17,933 –> 00:07:19,000
他眼泪流下来
221
00:07:19,000 –> 00:07:19,866
跟陈老师学习
222
00:07:19,866 –> 00:07:20,566
彻底改变他
223
00:07:20,566 –> 00:07:21,933
想知道是什么一句话吗
224
00:07:23,666 –> 00:07:26,266
绝对不要赚最后一颗铜板
225
00:07:26,400 –> 00:07:27,400
来跟我说
226
00:07:27,500 –> 00:07:28,400
绝不要
227
00:07:29,366 –> 00:07:30,666
声音大点绝不要
228
00:07:30,933 –> 00:07:34,066
绝不要赚最后一颗铜板
229
00:07:36,533 –> 00:07:37,600
这不是我说的
230
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这谁说的
231
00:07:39,566 –> 00:07:41,200
这是李嘉诚说的
232
00:07:41,566 –> 00:07:43,100
你总是想赚最后一颗铜板
233
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我告诉你
234
00:07:43,666 –> 00:07:45,600
把你原来赚的铜板都得吐出去
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这就是时代
236
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来告诉我
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是还是不是啊
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真要明白
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来落地使用
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来给大家讲一个
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陈老师辅
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导的一个案例就是有一个食品经销商
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这个食品经销商呢
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我们看看他的业务模型是什么
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来看看这个食品经销商
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来看一下
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来
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这个食品经销商呢
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他过去是这么做的
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来各位
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我们认真听接下来的内容
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非常非常非常重要
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这个内容你听懂了
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你就知道你的企业为什么缺现金流
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你的企业如何放大现金流
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这个内容听完至少价值几十万
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各位好还是吧好
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来各位
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这个老板他是做的食材
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也就说白了
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他做的是调味品
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他的上游是工厂
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或者说是他的供应商
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他的下游是他很多的加盟店
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你看他的业务模型是什么
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他的业务模型是他要先给上游打款
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然后此时上游把货给他
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然后他要把货先给下游
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下游卖完了再给他结账
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来请问这样他手里永远是缺钱
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告诉我对不对
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对
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我问他一年赚了多少钱
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他说一年赚了500万
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我说牛逼
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你的钱呢
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老师是这样的
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我这500万吧
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是我又打了300块给了上游
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所以上游给我发货
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00:09:06,966 –> 00:09:08,300
货马上发过来了
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我说那你还有200万呢
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00:09:10,500 –> 00:09:12,400
这不是他们还欠了我150万
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我操他妈
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没给我我说你还剩了50万呢
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00:09:15,600 –> 00:09:16,733
孩子交学费啊
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00:09:16,733 –> 00:09:18,200
房租啊吃饭呀
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我都没了
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00:09:18,933 –> 00:09:20,933
我说你一年等于只赚50万
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因为你过去赚的钱都是纸面利润
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利润所以很多老板都是纸上富贵
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来告诉我对还是不对
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00:09:27,900 –> 00:09:29,166
这是非常可怕的点
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00:09:29,166 –> 00:09:31,000
知道吗纸上富贵啊
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知道吧来
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跟我说现金才是利润
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现金才是利润
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你过去认为的利润不是真正的利润
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00:09:40,366 –> 00:09:41,666
你必须收到的真金
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白银才叫利润
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有些企业就是因为没有现金流
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被拖死了
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来告诉我是不是
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是
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所以我告诉他
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我说你为什么这么干
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他说因为同行都这么干啊
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同行都这么干
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你也这么干
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这条路就越来越堵啊
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来告诉我
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是不是马上改变业务模型
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我说第一个
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先让他们给你打发货
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先发货卖完了再