1
00:00:00,166 –> 00:00:01,400
板啊批话
2
00:00:01,600 –> 00:00:03,100
老板要打造个人IP
3
00:00:03,300 –> 00:00:05,333
一想到京东就想到刘强东
4
00:00:05,600 –> 00:00:07,533
一想到华为就想到任正非
5
00:00:07,533 –> 00:00:09,000
一想到马云就想到阿里
6
00:00:09,000 –> 00:00:10,766
一想到格力就想到谁
7
00:00:11,533 –> 00:00:14,400
董明珠一想到美团就想到王青
8
00:00:15,066 –> 00:00:16,966
一想到未来时空就想到成交通
9
00:00:17,333 –> 00:00:18,466
这核心关键点
10
00:00:18,666 –> 00:00:20,266
对不对所以
11
00:00:20,500 –> 00:00:21,933
我们这里面有多少老板
12
00:00:22,333 –> 00:00:24,066
是通过刷我短视频来的啊
13
00:00:24,200 –> 00:00:25,000
对不对
14
00:00:25,066 –> 00:00:27,000
你是因为刷我短视频在线上报课
15
00:00:27,000 –> 00:00:27,700
走进线下的
16
00:00:27,700 –> 00:00:30,333
请举手刷我短视频的啊
17
00:00:30,333 –> 00:00:32,333
你看看大概1/3吧
18
00:00:32,566 –> 00:00:33,366
那很简单
19
00:00:33,366 –> 00:00:35,700
如果我没有在线上打造我的IP
20
00:00:35,700 –> 00:00:36,400
你会鸟我呀
21
00:00:36,400 –> 00:00:37,500
你鸟都不鸟我
22
00:00:37,733 –> 00:00:38,800
是因为在线上
23
00:00:38,800 –> 00:00:41,400
你对我产生了初步的信任
24
00:00:41,733 –> 00:00:44,733
不知道这家伙是吹牛逼还是有点料
25
00:00:44,900 –> 00:00:45,933
不管怎么样
26
00:00:46,733 –> 00:00:49,733
反正980块钱的风险能承受
27
00:00:49,733 –> 00:00:51,100
来看看再说吧
28
00:00:51,566 –> 00:00:52,400
所以就来了
29
00:00:52,400 –> 00:00:52,933
来告诉我
30
00:00:52,933 –> 00:00:53,366
对还不对
31
00:00:53,366 –> 00:00:54,166
对
32
00:00:54,300 –> 00:00:56,366
这是核心关键点呢啊
33
00:00:56,366 –> 00:00:57,133
来跟我说
34
00:00:57,133 –> 00:00:58,400
公司平台化
35
00:00:58,766 –> 00:01:00,400
公司平台化
36
00:01:00,500 –> 00:01:01,900
部门公司化
37
00:01:02,100 –> 00:01:03,333
部门公司化
38
00:01:03,500 –> 00:01:04,966
员工创客化
39
00:01:05,266 –> 00:01:06,933
员工创客化
40
00:01:06,933 –> 00:01:08,000
客户股东化
41
00:01:08,200 –> 00:01:09,500
客户股东化
42
00:01:09,666 –> 00:01:10,966
业务在线化
43
00:01:11,166 –> 00:01:12,500
业务在线化
44
00:01:12,500 –> 00:01:13,766
老板IP化
45
00:01:14,000 –> 00:01:15,500
老板IP化
46
00:01:15,533 –> 00:01:18,933
来这是公司六六化转型的方向
47
00:01:18,933 –> 00:01:20,266
公司转型升级
48
00:01:20,266 –> 00:01:20,900
转型升级
49
00:01:20,900 –> 00:01:21,400
怎么转型
50
00:01:21,400 –> 00:01:22,200
怎么升级
51
00:01:22,400 –> 00:01:23,866
上次老板说陈老师
52
00:01:23,866 –> 00:01:26,133
我觉得服装店不好干呐
53
00:01:26,133 –> 00:01:27,566
我想开个饭店
54
00:01:27,666 –> 00:01:29,300
我说为什么要开饭店
55
00:01:29,400 –> 00:01:31,700
老师民以食为天
56
00:01:31,766 –> 00:01:33,500
所以人总要吃饭的
57
00:01:33,500 –> 00:01:35,400
但是人天天都要吃饭
58
00:01:35,400 –> 00:01:37,200
但不一定天天要买衣服
59
00:01:37,200 –> 00:01:38,666
所以老师我得转型
60
00:01:39,300 –> 00:01:41,733
我说你那是从开服装店到开饭店
61
00:01:41,733 –> 00:01:42,566
那叫咋转型
62
00:01:42,566 –> 00:01:43,733
我靠那叫转行
63
00:01:45,066 –> 00:01:46,366
来告诉我对还是不对
64
00:01:47,800 –> 00:01:48,933
你开服装店
65
00:01:49,133 –> 00:01:50,500
还是开美容院
66
00:01:50,766 –> 00:01:52,000
还是开美发店
67
00:01:52,166 –> 00:01:53,933
还是开快餐店
68
00:01:53,933 –> 00:01:54,733
还是开早餐
69
00:01:54,733 –> 00:01:56,766
店还是开超市啊
70
00:01:56,766 –> 00:01:58,200
还是开饭店
71
00:01:58,300 –> 00:02:01,100
在我的眼里都是一样的生意
72
00:02:01,100 –> 00:02:02,533
他都是一个店
73
00:02:03,166 –> 00:02:04,733
你没有一套商业模型
74
00:02:04,733 –> 00:02:05,933
你干什么都不好干
75
00:02:06,000 –> 00:02:07,000
你有一套商业模式
76
00:02:07,000 –> 00:02:08,133
你干什么都好干
77
00:02:08,533 –> 00:02:09,900
来告诉我对还是不对
78
00:02:10,766 –> 00:02:12,200
对这核心关键点呢
79
00:02:12,533 –> 00:02:13,866
理解吗来
80
00:02:13,866 –> 00:02:17,200
所以公司要变成更多人的合作平台
81
00:02:17,200 –> 00:02:18,100
和创业平台
82
00:02:19,133 –> 00:02:20,900
这要牵扯到股权设计
83
00:02:21,466 –> 00:02:24,166
内部的股权和外部的股权
84
00:02:24,466 –> 00:02:27,133
外部的股权怎么样设计一套商业模式
85
00:02:27,133 –> 00:02:29,133
股权这个我第三天会给你教的啊
86
00:02:29,166 –> 00:02:31,500
然后怎么样融上游融下游的钱
87
00:02:32,166 –> 00:02:33,566
怎么样融经销商的钱
88
00:02:33,900 –> 00:02:35,766
内部要设计一套股权模式
89
00:02:35,966 –> 00:02:37,600
部门怎么样做独立核算
90
00:02:37,600 –> 00:02:38,700
这是非常重要的
91
00:02:38,700 –> 00:02:39,966
让每个部门经理
92
00:02:39,966 –> 00:02:42,400
让每个部门负责人每天都知道
93
00:02:42,400 –> 00:02:43,366
我能分多少红
94
00:02:43,366 –> 00:02:44,366
我能赚多少钱
95
00:02:44,366 –> 00:02:46,066
但是很简单
96
00:02:46,700 –> 00:02:49,000
必须让部门的负责人
97
00:02:49,000 –> 00:02:52,266
让员工先给你掏钱
98
00:02:52,266 –> 00:02:52,933
来跟我说
99
00:02:52,933 –> 00:02:54,366
交钱等于交心
100
00:02:56,733 –> 00:02:57,966
人这个动物呀
101
00:02:57,966 –> 00:02:59,000
非常奇怪
102
00:02:59,000 –> 00:03:00,133
他钱在哪里
103
00:03:00,133 –> 00:03:02,966
他的心就在哪里
104
00:03:03,266 –> 00:03:04,700
来跟我说钱在哪
105
00:03:04,966 –> 00:03:05,766
心在哪
106
00:03:05,933 –> 00:03:06,766
心在哪
107
00:03:07,066 –> 00:03:07,866
心在哪
108
00:03:07,966 –> 00:03:09,600
收钱等于收心
109
00:03:11,900 –> 00:03:13,466
交钱等于交心
110
00:03:15,166 –> 00:03:17,766
为什么你的员工跟你不是一条心
111
00:03:18,066 –> 00:03:19,700
因为你没让员工交钱
112
00:03:19,900 –> 00:03:21,266
他怎么能交心
113
00:03:21,533 –> 00:03:23,200
你天天给员工洗脑
114
00:03:24,300 –> 00:03:25,466
你想收心
115
00:03:25,866 –> 00:03:27,566
你只要没收他的钱
116
00:03:27,766 –> 00:03:28,966
你想收他的心
117
00:03:29,366 –> 00:03:30,166
挺艰难
118
00:03:30,266 –> 00:03:33,333
所以员工怎么样做内部的干股合作
119
00:03:33,333 –> 00:03:34,100
分红
120
00:03:34,100 –> 00:03:37,100
我教你做到连扫大街的一个阿姨
121
00:03:37,333 –> 00:03:39,666
连你打扫卫生的刷盘子的那个阿姨
122
00:03:39,666 –> 00:03:41,000
都会给你家成为股东
123
00:03:41,000 –> 00:03:41,900
全员持股
124
00:03:42,600 –> 00:03:44,166
我给你做到交5,000的
125
00:03:44,166 –> 00:03:44,700
交1万的
126
00:03:44,700 –> 00:03:45,166
交2万的
127
00:03:45,166 –> 00:03:45,966
全部给你交
128
00:03:46,066 –> 00:03:48,000
第三个客户交钱
129
00:03:48,466 –> 00:03:50,333
客户也要变成你的合作伙伴
130
00:03:50,533 –> 00:03:53,266
然后业务怎么样打造线上业务模型
131
00:03:53,266 –> 00:03:53,800
老板怎么
132
00:03:53,800 –> 00:03:54,733
打造个人IP
133
00:03:55,200 –> 00:03:56,666
来请问这个内容重不重要
134
00:03:57,566 –> 00:03:58,400
那详细操作
135
00:03:58,400 –> 00:03:59,333
那就太复杂了
136
00:03:59,333 –> 00:04:00,066
这详细操作
137
00:04:00,066 –> 00:04:00,933
光这些东西
138
00:04:01,333 –> 00:04:03,133
得得得给你教4个小时嘛
139
00:04:03,133 –> 00:04:04,766
那那至少得教4个小时
140
00:04:04,766 –> 00:04:05,666
到到到半天了
141
00:04:05,666 –> 00:04:06,966
那这个咋咋咋办呀
142
00:04:06,966 –> 00:04:07,800
教不完呀
143
00:04:07,966 –> 00:04:09,300
来想不想知道怎么操作
144
00:04:10,166 –> 00:04:10,766
想写上
145
00:04:10,766 –> 00:04:12,133
学习核爆思维
146
00:04:13,566 –> 00:04:16,666
对啊花个12万8吧
147
00:04:16,666 –> 00:04:17,466
花个12万8
148
00:04:17,466 –> 00:04:18,300
学习核爆思维
149
00:04:18,300 –> 00:04:20,133
解决4天三晚
150
00:04:20,333 –> 00:04:21,000
核爆思维
151
00:04:21,000 –> 00:04:21,900
四天三晚
152
00:04:22,133 –> 00:04:24,066
专门抽出来半天
153
00:04:24,500 –> 00:04:26,666
把六化转型给你讲通透
154
00:04:27,133 –> 00:04:28,300
回去就落地啊
155
00:04:28,400 –> 00:04:29,266
这不很简单
156
00:04:29,366 –> 00:04:31,333
今天先给你解决方向问题
157
00:04:31,333 –> 00:04:33,133
别着急今天解决方向
158
00:04:33,200 –> 00:04:34,866
明天解决方法
159
00:04:35,100 –> 00:04:37,300
后天解决方案
160
00:04:37,333 –> 00:04:38,566
哎一步步的来
161
00:04:38,566 –> 00:04:39,333
各位好还是吧
162
00:04:39,333 –> 00:04:41,100
好啊来
163
00:04:41,266 –> 00:04:44,566
请问先给你打穿六化转型的认知
164
00:04:44,600 –> 00:04:46,933
这个认知对你来讲有没有价值
165
00:04:47,700 –> 00:04:48,466
来有价值的
166
00:04:48,466 –> 00:04:50,333
请举手你记住
167
00:04:50,700 –> 00:04:53,300
公司千万不能你自己出钱
168
00:04:53,300 –> 00:04:54,500
只要你自己出钱
169
00:04:54,500 –> 00:04:55,733
你就自己操心
170
00:04:55,933 –> 00:04:57,600
你的公司不是你的公司
171
00:04:57,600 –> 00:04:58,100
来跟我说
172
00:04:58,100 –> 00:04:59,500
我的公司不是我的公司
173
00:05:02,400 –> 00:05:04,400
因为你的公司是上游的
174
00:05:04,400 –> 00:05:05,466
是下游的
175
00:05:05,466 –> 00:05:06,566
是经销商的
176
00:05:06,566 –> 00:05:07,533
是店长的
177
00:05:07,533 –> 00:05:08,700
是客户的
178
00:05:08,800 –> 00:05:10,400
是员工的
179
00:05:10,533 –> 00:05:12,000
是那个厨师长的
180
00:05:12,133 –> 00:05:13,466
是那个房东的
181
00:05:13,933 –> 00:05:15,100
我教你狠到什么程度
182
00:05:15,100 –> 00:05:16,666
把房东都变成股东
183
00:05:16,700 –> 00:05:19,366
反正是大家一起参与进来
184
00:05:19,366 –> 00:05:20,900
这些都是利益相关者
185
00:05:20,933 –> 00:05:24,066
所以这叫做有钱大家赚
186
00:05:24,166 –> 00:05:26,166
大家有钱赚
187
00:05:26,200 –> 00:05:27,933
你的店是你自己的
188
00:05:28,166 –> 00:05:28,933
生意好了
189
00:05:28,933 –> 00:05:29,966
你自己赚钱
190
00:05:29,966 –> 00:05:30,700
生意不好
191
00:05:30,700 –> 00:05:31,900
你自己失眠
192
00:05:32,000 –> 00:05:33,566
结果我给你找10个股东
193
00:05:33,566 –> 00:05:34,266
20个股东
194
00:05:34,266 –> 00:05:34,766
生意好了
195
00:05:34,766 –> 00:05:35,933
大家一起分钱
196
00:05:35,933 –> 00:05:36,733
那生意不好
197
00:05:36,733 –> 00:05:37,966
大家集体失眠
198
00:05:39,666 –> 00:05:40,733
那集体失眠吗
199
00:05:40,733 –> 00:05:41,533
赶紧想办法
200
00:05:41,533 –> 00:05:43,133
这这这这这这
201
00:05:43,133 –> 00:05:45,133
怎么搞咱得把搞起来
202
00:05:45,266 –> 00:05:45,766
来告诉我
203
00:05:45,766 –> 00:05:46,533
对还不对
204
00:05:46,533 –> 00:05:46,966
对
205
00:05:46,966 –> 00:05:49,266
这是核心关节点啊各
206
00:05:49,266 –> 00:05:49,866
位有没有
207
00:05:49,866 –> 00:05:52,200
有没有一点点启发啊
208
00:05:52,200 –> 00:05:54,366
先以小组为单位
209
00:05:54,500 –> 00:05:55,466
每人一句话
210
00:05:55,466 –> 00:05:56,800
分享5分钟
211
00:05:56,933 –> 00:05:57,933
接下来给你讲
212
00:05:57,933 –> 00:06:00,466
设计商业模式的一大中心
213
00:06:00,466 –> 00:06:01,333
3大关键
214
00:06:01,400 –> 00:06:02,200
6大步骤
215
00:06:02,200 –> 00:06:04,100
各位好还是不好啊
216
00:06:04,100 –> 00:06:05,366
现在有没有一点点启发
217
00:06:06,100 –> 00:06:08,200
来吧我们拍拍旁边的肩膀
218
00:06:08,200 –> 00:06:09,800
来跟我说眼睛看
219
00:06:11,200 –> 00:06:12,100
学一遍
220
00:06:13,100 –> 00:06:14,100
耳朵听
221
00:06:14,333 –> 00:06:15,200
耳朵听
222
00:06:15,200 –> 00:06:16,000
学两遍
223
00:06:16,133 –> 00:06:16,933
学两遍
224
00:06:17,000 –> 00:06:17,800
分享
225
00:06:18,000 –> 00:06:18,733
分享
226
00:06:18,733 –> 00:06:19,533
学三遍
227
00:06:20,266 –> 00:06:21,066
记笔记
228
00:06:22,133 –> 00:06:22,933
学四遍
229
00:06:23,066 –> 00:06:23,866
学四遍
230
00:06:23,866 –> 00:06:24,766
教别人
231
00:06:24,966 –> 00:06:25,766
教别人
232
00:06:25,766 –> 00:06:26,566
学五遍
233
00:06:26,666 –> 00:06:27,466
学五遍
234
00:06:27,500 –> 00:06:30,466
就是教本身就是最好的学
235
00:06:30,733 –> 00:06:32,166
所以我跟你讲啊
236
00:06:32,166 –> 00:06:33,300
我不跟你们开玩笑
237
00:06:33,300 –> 00:06:34,400
我这个人是非常真实的
238
00:06:34,400 –> 00:06:35,700
我刚开始创业
239
00:06:35,700 –> 00:06:37,133
我2015年那一会
240
00:06:37,133 –> 00:06:38,800
刚开始讲商业模式的时候
241
00:06:38,800 –> 00:06:39,800
我跟你说啊
242
00:06:39,866 –> 00:06:42,100
我有些东西我自己他妈也不太明白
243
00:06:42,500 –> 00:06:43,600
但是我是教着教着嘛
244
00:06:43,600 –> 00:06:44,100
教明白了
245
00:06:44,100 –> 00:06:45,200
我是把别人讲蒙了
246
00:06:45,200 –> 00:06:46,600
我靠把自己讲通了
247
00:06:47,866 –> 00:06:48,066
来
248
00:06:48,066 –> 00:06:48,900
告诉我对不对
249
00:06:49,066 –> 00:06:50,133
现我跟你说
250
00:06:50,133 –> 00:06:51,266
我早我我
251
00:06:51,266 –> 00:06:53,500
我8年前讲课我都不敢提问
252
00:06:53,800 –> 00:06:55,766
你们说老师我能不能请教问题
253
00:06:55,933 –> 00:06:57,366
我说老师已经很累了
254
00:06:57,366 –> 00:06:58,666
老师要休息好不好
255
00:06:58,666 –> 00:06:59,466
拜拜
256
00:07:00,200 –> 00:07:00,900
就怕被提问
257
00:07:00,900 –> 00:07:01,966
我靠卡壳了
258
00:07:01,966 –> 00:07:03,300
现在吗随便提问
259
00:07:03,466 –> 00:07:05,300
明天晚上后天给你开放提问
260
00:07:05,300 –> 00:07:06,900
老师不清晰的随便提问
261
00:07:07,066 –> 00:07:08,000
咱们就不怕你提问
262
00:07:08,000 –> 00:07:09,200
打破砂锅问到底
263
00:07:09,400 –> 00:07:10,566
因为讲通了
264
00:07:10,600 –> 00:07:12,766
所以说你们哪个组里哪个同学
265
00:07:12,900 –> 00:07:14,100
自己听明白了
266
00:07:14,100 –> 00:07:16,000
要做到毫无保留的
267
00:07:16,000 –> 00:07:18,666
利无我利他的给旁边同学分享
268
00:07:18,666 –> 00:07:20,766
别自己自己藏着掖着
269
00:07:20,800 –> 00:07:22,766
你教别人就是最好的学
270
00:07:22,766 –> 00:07:23,266
来给我说
271
00:07:23,266 –> 00:07:24,266
教学相长
272
00:07:25,766 –> 00:07:27,333
教就是最好的学
273
00:07:29,533 –> 00:07:32,366
所以我想给你一桶水
274
00:07:32,366 –> 00:07:34,733
我首先得有一片海
275
00:07:34,866 –> 00:07:36,066
来告诉我对不对
276
00:07:36,733 –> 00:07:39,300
对对呀这非常重要啊啊
277
00:07:39,366 –> 00:07:42,666
所以我们积极正面的分享5分钟之后
278
00:07:42,666 –> 00:07:43,900
开始进入设计商业
279
00:07:43,900 –> 00:07:44,933
模式的具体步骤
280
00:07:44,933 –> 00:07:45,733
实操环节
281
00:07:45,733 –> 00:07:46,566
各位好还是不好
282
00:07:46,566 –> 00:07:47,766
好啊来
283
00:07:47,766 –> 00:07:49,166
各位全体起立
284
00:07:49,200 –> 00:07:51,000
由我们的董事长带领下来
285
00:07:51,000 –> 00:07:52,366
每人分享啊
286
00:07:52,366 –> 00:07:54,266
以下越分享越有感觉