1
00:00:00,166 –> 00:00:03,000
他俩在我心里像神一样的人物
2
00:00:03,566 –> 00:00:04,566
我说为什么
3
00:00:05,200 –> 00:00:06,000
哎
4
00:00:06,533 –> 00:00:08,266
300多亿呀
5
00:00:08,900 –> 00:00:11,566
哎 160多亿呀
6
00:00:11,666 –> 00:00:13,800
我才几十家店啊
7
00:00:14,566 –> 00:00:15,800
我说都不是问题
8
00:00:16,066 –> 00:00:17,300
我说你相信我吗
9
00:00:17,600 –> 00:00:18,600
他说相信啊
10
00:00:18,933 –> 00:00:21,266
我说那你听课吧
11
00:00:21,266 –> 00:00:24,066
他在苏州听了我的课的第二天下午
12
00:00:24,266 –> 00:00:26,300
当时给我交了29.8万
13
00:00:26,766 –> 00:00:28,133
报了我当时的私董会
14
00:00:28,133 –> 00:00:29,333
当时没有全案啊
15
00:00:29,333 –> 00:00:31,933
所谓私董会就是私人辅导嘛
16
00:00:31,933 –> 00:00:33,600
没事就打个电话给你辅导一下
17
00:00:33,600 –> 00:00:34,500
私人辅导嘛
18
00:00:34,500 –> 00:00:36,166
哪有什么7天的单独咨询啊
19
00:00:36,166 –> 00:00:37,500
没有然后
20
00:00:38,533 –> 00:00:40,266
在没给他辅导之前
21
00:00:40,366 –> 00:00:41,800
没私人辅导之前
22
00:00:41,800 –> 00:00:42,300
他说老师
23
00:00:42,300 –> 00:00:44,500
我想我想在北京开店
24
00:00:44,600 –> 00:00:46,600
我说你想在北京怎么开店呢
25
00:00:47,500 –> 00:00:49,500
说就是在北京建个北京分公司啊
26
00:00:49,500 –> 00:00:50,133
我说很好
27
00:00:50,133 –> 00:00:50,933
来第一
28
00:00:50,966 –> 00:00:53,533
北京租一个600平米的房租
29
00:00:53,533 –> 00:00:54,733
他说我说OK
30
00:00:54,900 –> 00:00:56,933
那你房租至少要60万
31
00:00:57,000 –> 00:00:58,266
第二个招多少人
32
00:00:58,266 –> 00:00:59,333
他招15人
33
00:00:59,333 –> 00:01:00,933
那每个月工资5,000
34
00:01:01,133 –> 00:01:02,933
那么一个月就是7.5万
35
00:01:02,933 –> 00:01:04,300
7.5万乘以12个月
36
00:01:04,300 –> 00:01:05,366
你要开支90万
37
00:01:05,366 –> 00:01:06,700
来告诉我对还不对
38
00:01:07,166 –> 00:01:08,900
来第三个来
39
00:01:08,900 –> 00:01:12,366
我说你的变动成本一年给你打10万
40
00:01:12,366 –> 00:01:12,966
不过分吧
41
00:01:12,966 –> 00:01:13,766
他不过分
42
00:01:13,800 –> 00:01:15,900
第三个你的装你的
43
00:01:15,900 –> 00:01:18,800
第四个你的装修你的家居
44
00:01:18,900 –> 00:01:19,700
给你打10万
45
00:01:19,700 –> 00:01:20,966
不多吧他说不多
46
00:01:21,133 –> 00:01:23,366
来那么10万加10万
47
00:01:23,366 –> 00:01:25,066
20万20万加90万
48
00:01:25,266 –> 00:01:27,800
是110万 110万加60万
49
00:01:27,900 –> 00:01:30,166
那就是170万
50
00:01:30,300 –> 00:01:32,533
来我说林总
51
00:01:32,566 –> 00:01:35,133
这170万你是一定要花的
52
00:01:35,200 –> 00:01:37,866
但是这170万花完之后
53
00:01:37,900 –> 00:01:39,900
你北京到底开多少家店
54
00:01:40,866 –> 00:01:42,666
你每北京有多少家门店
55
00:01:42,966 –> 00:01:45,000
你北京到底能盈利多少
56
00:01:45,266 –> 00:01:47,733
我敢说这个数字是不确定的
57
00:01:47,733 –> 00:01:48,900
来你们告诉我对不对
58
00:01:49,300 –> 00:01:52,066
我说做生意为什么一定要投170万呢
59
00:01:52,466 –> 00:01:54,700
做生意为什么要一定投170万呢
60
00:01:55,900 –> 00:01:57,333
潘老师没有
61
00:01:57,666 –> 00:01:59,000
最多投50万
62
00:01:59,533 –> 00:02:00,400
我说为啥
63
00:02:00,733 –> 00:02:01,866
这房租三个月
64
00:02:01,866 –> 00:02:03,300
一交工资
65
00:02:03,300 –> 00:02:04,300
先招上六七个人
66
00:02:04,300 –> 00:02:06,333
先开干啊
67
00:02:06,333 –> 00:02:08,466
装修家具都找已经装修好的
68
00:02:08,466 –> 00:02:10,200
先低成本创业
69
00:02:10,200 –> 00:02:11,500
最多亏50万
70
00:02:11,733 –> 00:02:12,933
低于超过50万
71
00:02:12,933 –> 00:02:14,866
不玩了就亏50万
72
00:02:14,866 –> 00:02:15,666
先开干
73
00:02:16,333 –> 00:02:18,733
没事的老师哪能花170万呢
74
00:02:18,933 –> 00:02:19,800
我说牛逼
75
00:02:20,733 –> 00:02:21,700
那你开玩笑
76
00:02:21,700 –> 00:02:23,133
我做生意毕竟这么多年了
77
00:02:23,133 –> 00:02:23,933
我说牛逼
78
00:02:24,000 –> 00:02:25,500
脑袋还活在清朝
79
00:02:26,966 –> 00:02:28,800
哎老师你不是在夸我呀
80
00:02:29,200 –> 00:02:32,966
我说就你这个兵马俑时代的脑袋啊
81
00:02:33,366 –> 00:02:34,566
我怎么夸你啊
82
00:02:34,866 –> 00:02:36,333
啊他老师
83
00:02:36,333 –> 00:02:37,333
那那那怎么办
84
00:02:37,700 –> 00:02:38,800
能给你辅导一下吗
85
00:02:39,600 –> 00:02:40,466
辅导完之后
86
00:02:40,666 –> 00:02:42,500
相当于我们全案咨询的辅导
87
00:02:42,566 –> 00:02:43,500
是一样的道理
88
00:02:43,666 –> 00:02:44,533
辅导完之后
89
00:02:44,533 –> 00:02:46,366
我给他出了以下的模式啊
90
00:02:46,366 –> 00:02:47,066
仔细听啊
91
00:02:47,066 –> 00:02:48,200
出了以下的模式
92
00:02:48,900 –> 00:02:49,700
来
93
00:02:50,800 –> 00:02:52,900
收100万
94
00:02:53,000 –> 00:02:54,700
把北京给卖掉
95
00:02:55,266 –> 00:02:59,133
就是教他卖地盘的模式
96
00:02:59,133 –> 00:03:00,200
教他卖地盘
97
00:03:00,733 –> 00:03:01,800
来各位
98
00:03:01,800 –> 00:03:02,866
我想请问你
99
00:03:04,700 –> 00:03:06,166
把北京给卖了
100
00:03:06,266 –> 00:03:07,600
是先收钱
101
00:03:07,866 –> 00:03:10,200
而你自己租办公室
102
00:03:10,266 –> 00:03:11,600
你自己招员工
103
00:03:11,600 –> 00:03:12,866
那是先花钱来
104
00:03:12,866 –> 00:03:13,400
告诉我对不对
105
00:03:13,400 –> 00:03:15,166
对来第二个
106
00:03:16,333 –> 00:03:20,133
然后呢我承诺18个月回本
107
00:03:20,533 –> 00:03:22,133
也就是18个月
108
00:03:22,266 –> 00:03:24,600
我保证把你投的钱能够干嘛
109
00:03:25,466 –> 00:03:26,466
赚回来
110
00:03:27,266 –> 00:03:28,800
这是第二个
111
00:03:28,900 –> 00:03:29,866
那么当时呢
112
00:03:29,866 –> 00:03:31,133
我让他卖100万
113
00:03:31,200 –> 00:03:32,266
后来呢
114
00:03:32,966 –> 00:03:34,933
他的梦想被我放大了
115
00:03:34,933 –> 00:03:37,066
他直接是卖了198万
116
00:03:37,066 –> 00:03:39,733
我会单独给你待会讲这么一个插曲
117
00:03:39,900 –> 00:03:40,966
空调打到最低
118
00:03:41,200 –> 00:03:42,333
第三个呢
119
00:03:42,533 –> 00:03:47,533
我说如果在18个月未未回的部分
120
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未回的部分呢
121
00:03:49,333 –> 00:03:53,566
总部是差多少补多少
122
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就啥意思
123
00:03:55,133 –> 00:03:58,166
就是如果你投了198万
124
00:03:58,800 –> 00:04:03,300
18个月结果这个北京的城市合伙人
125
00:04:03,366 –> 00:04:05,133
只回来了160万
126
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总部要再补给那个合伙人38万来
127
00:04:08,466 –> 00:04:09,933
这个大家听懂的请举手
128
00:04:10,333 –> 00:04:12,500
好手放下来
129
00:04:12,500 –> 00:04:13,333
第四点
130
00:04:13,966 –> 00:04:16,566
北京呢总共有11个区
131
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朝阳海淀等等
132
00:04:19,166 –> 00:04:20,366
每一个区呢
133
00:04:20,366 –> 00:04:24,300
我们当时给他定的呢是卖60万
134
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那么当时我跟他约定是回本钱
135
00:04:30,366 –> 00:04:32,600
所有卖的区的钱
136
00:04:32,733 –> 00:04:35,200
全部都给到北京的这个什么
137
00:04:36,300 –> 00:04:39,166
北京的这个合伙人或者代理商来
138
00:04:39,266 –> 00:04:40,733
回本后呢
139
00:04:41,066 –> 00:04:42,200
是三七分
140
00:04:42,200 –> 00:04:44,000
总部拿30
141
00:04:44,200 –> 00:04:48,500
然后北京这个地盘方拿百分之多少 70
142
00:04:48,500 –> 00:04:49,533
这是第四条
143
00:04:50,366 –> 00:04:51,566
来第五条呢
144
00:04:51,733 –> 00:04:52,766
是北京呢
145
00:04:52,766 –> 00:04:56,900
每一个店加盟费只收3万块钱
146
00:04:56,900 –> 00:04:59,000
是比较门槛低的
147
00:04:59,066 –> 00:05:01,600
那北京如果开了100家店
148
00:05:01,766 –> 00:05:03,566
那么是不是理论分析
149
00:05:03,700 –> 00:05:05,366
收了300万的加盟费
150
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来告诉我
151
00:05:05,900 –> 00:05:06,700
对还不对
152
00:05:07,000 –> 00:05:08,466
这300万的加盟费呢
153
00:05:08,466 –> 00:05:12,500
我们先保证这个郝总回本
154
00:05:12,500 –> 00:05:14,200
当时给他投了198万的这个老板
155
00:05:14,200 –> 00:05:14,700
是个女的
156
00:05:14,700 –> 00:05:17,566
姓郝然后回本后呢
157
00:05:17,900 –> 00:05:19,333
然后呢还是三七分
158
00:05:19,466 –> 00:05:20,933
总部拿30
159
00:05:20,966 –> 00:05:22,466
郝总拿70%来
160
00:05:22,466 –> 00:05:23,900
这个听懂的请举手
161
00:05:24,166 –> 00:05:25,900
好了这是第五步
162
00:05:25,966 –> 00:05:27,200
第六步呢
163
00:05:28,100 –> 00:05:30,800
就是北京从第二年开始
164
00:05:31,066 –> 00:05:32,333
那么每一年呢
165
00:05:32,466 –> 00:05:36,100
都要去收5,000元的
166
00:05:37,400 –> 00:05:39,000
品牌授权费
167
00:05:39,666 –> 00:05:41,066
品牌授权费
168
00:05:41,266 –> 00:05:42,766
你看我怎么给他设计的来
169
00:05:42,766 –> 00:05:43,766
品牌授权费
170
00:05:43,933 –> 00:05:46,266
那么如果是100家店
171
00:05:46,300 –> 00:05:48,800
那就意味着每一年可以收多少钱呢
172
00:05:49,566 –> 00:05:52,966
50万先保证郝总回本
173
00:05:53,300 –> 00:05:56,533
然后回本后总部30%
174
00:05:56,666 –> 00:05:58,733
然后郝总呢 70% 来
175
00:05:58,733 –> 00:05:59,933
这个听懂的请举手
176
00:06:00,566 –> 00:06:03,600
好手放下来第七条
177
00:06:05,300 –> 00:06:06,566
来第七条
178
00:06:06,766 –> 00:06:08,000
我想请问大家
179
00:06:09,200 –> 00:06:12,400
北京每一个店
180
00:06:13,500 –> 00:06:15,566
会不会产生营业额和流水
181
00:06:15,566 –> 00:06:16,500
来告诉慧慧
182
00:06:16,700 –> 00:06:18,866
我问他每个店的营业额是多少
183
00:06:19,000 –> 00:06:23,266
他说应该是5,000-9,000元的营业额
184
00:06:23,266 –> 00:06:25,066
好一点的能做到9,000
185
00:06:25,466 –> 00:06:26,866
差一点能做到5,000
186
00:06:26,900 –> 00:06:30,333
我说我们平均说一个中间值6,000
187
00:06:31,000 –> 00:06:35,700
我说呢我们按照每个店的营业额的5%
188
00:06:35,700 –> 00:06:40,133
给到这个北京运营中心扣点费
189
00:06:40,766 –> 00:06:43,533
扣点费这个扣点费由谁赚呢
190
00:06:43,933 –> 00:06:44,966
不是总部赚
191
00:06:45,133 –> 00:06:45,766
给谁赚呢
192
00:06:45,766 –> 00:06:48,466
给北京的这个郝总赚来
193
00:06:48,466 –> 00:06:50,000
这个大家听懂的请举手
194
00:06:50,466 –> 00:06:51,700
啥意思就
195
00:06:51,700 –> 00:06:52,500
是
196
00:06:53,366 –> 00:06:54,666
我给大家讲的很详细啊
197
00:06:54,666 –> 00:06:57,000
就算你在线上课听过
198
00:06:57,133 –> 00:06:59,900
你跟这里听现在是两种味道来
199
00:06:59,900 –> 00:07:00,866
完全是不一样
200
00:07:00,900 –> 00:07:03,333
来你看这个
201
00:07:03,900 –> 00:07:06,666
我们来看一下本身
202
00:07:08,600 –> 00:07:11,766
本身林总他其实是上游
203
00:07:11,766 –> 00:07:13,066
因为他是做的工厂
204
00:07:13,066 –> 00:07:15,066
他是有那个有鸭的
205
00:07:15,100 –> 00:07:16,333
这个食品厂
206
00:07:16,333 –> 00:07:17,666
就是做鸭子那个厂
207
00:07:17,666 –> 00:07:20,166
我让他把自己切换到什么维度
208
00:07:21,400 –> 00:07:22,766
中间商的维度
209
00:07:22,766 –> 00:07:24,200
让他做中有的维度
210
00:07:24,333 –> 00:07:26,466
好了让他做中有的维度
211
00:07:26,466 –> 00:07:27,700
他是不是要做招商
212
00:07:28,100 –> 00:07:29,166
来告诉我对不对
213
00:07:29,400 –> 00:07:31,700
那他是不是要招了一个北京的代理商
214
00:07:32,400 –> 00:07:34,000
来那我我我
215
00:07:34,000 –> 00:07:35,566
我来给他思考一下
216
00:07:35,566 –> 00:07:37,733
站在北京代理商的角度来讲
217
00:07:37,766 –> 00:07:38,766
那么中游
218
00:07:38,800 –> 00:07:39,500
他是中游
219
00:07:39,500 –> 00:07:41,400
北京代理商是不是相当于是下游
220
00:07:42,166 –> 00:07:42,966
来告诉我对不对
221
00:07:43,200 –> 00:07:44,533
那北京代理商迪雷克
222
00:07:44,533 –> 00:07:45,766
是不是又开了很多店
223
00:07:46,666 –> 00:07:47,700
来告诉我对不对
224
00:07:48,066 –> 00:07:48,933
来仔细听
225
00:07:49,133 –> 00:07:53,366
所有店的营业额的5%都给到北京
226
00:07:54,500 –> 00:07:55,600
就啥意思呢
227
00:07:55,766 –> 00:08:01,566
我这个工厂给北京的运营中心
228
00:08:01,900 –> 00:08:03,700
他有一个结算价格
229
00:08:04,000 –> 00:08:08,266
比如说一吨鸭脖多少钱
230
00:08:08,666 –> 00:08:11,266
然后呢我给他的结算价格
231
00:08:11,266 –> 00:08:12,800
请问对林总而言
232
00:08:12,866 –> 00:08:15,000
这里边他能不能赚产品的差价
233
00:08:15,933 –> 00:08:16,766
那当然了
234
00:08:16,766 –> 00:08:18,533
他一吨鸭脖3,000块钱
235
00:08:18,566 –> 00:08:19,733
他不可能给他3,000
236
00:08:19,733 –> 00:08:20,600
他可能给他6,000
237
00:08:20,600 –> 00:08:21,400
给他7,000
238
00:08:21,400 –> 00:08:22,333
来告诉我对不对
239
00:08:22,766 –> 00:08:24,166
他要赚加工费的呀
240
00:08:24,500 –> 00:08:25,466
来告诉我对不对
241
00:08:25,766 –> 00:08:27,733
那么这个时候来
242
00:08:29,100 –> 00:08:31,533
他给他打个比方
243
00:08:31,766 –> 00:08:33,366
这个500万的货
244
00:08:33,500 –> 00:08:35,600
那么北京运营中心把这500万的货
245
00:08:35,600 –> 00:08:37,200
给到了这个门店
246
00:08:37,333 –> 00:08:39,800
就所有门店都开在北京
247
00:08:40,100 –> 00:08:44,333
因此所有门店去采购鸭脖
248
00:08:44,333 –> 00:08:45,400
不是找总部
249
00:08:45,400 –> 00:08:46,200
而是找谁
250
00:08:47,333 –> 00:08:50,533
找北京所以他们得把钱先打给什么
251
00:08:50,800 –> 00:08:53,466
北京北京再把这个钱打给谁
252
00:08:53,733 –> 00:08:54,400
总部
253
00:08:54,400 –> 00:08:56,600
总部那么这个时候呢
254
00:08:56,600 –> 00:08:58,933
按照他们的进货额反
255
00:08:58,933 –> 00:09:02,166
向操作他们进货额100万
256
00:09:02,600 –> 00:09:04,366
你只需要给总部打多少钱
257
00:09:04,966 –> 00:09:05,766
90
258
00:09:06,466 –> 00:09:08,700
95万你给总部打95万
259
00:09:08,700 –> 00:09:09,733
总部也有盈利
260
00:09:09,866 –> 00:09:12,700
总部额外给他赚5%的扣点
261
00:09:12,700 –> 00:09:13,933
这个听懂的请举手
262
00:09:14,533 –> 00:09:15,600
这个理解了吗
263
00:09:16,300 –> 00:09:17,166
理解了是吧
264
00:09:17,200 –> 00:09:18,400
来各位
265
00:09:18,500 –> 00:09:22,066
那就意味着一个店的营业额
266
00:09:22,966 –> 00:09:25,766
一个店的营业额6,000块钱
267
00:09:26,000 –> 00:09:28,300
工作人员要给老板们上上杯咖啡啊
268
00:09:28,300 –> 00:09:30,400
你看有些老板都困了啊
269
00:09:30,666 –> 00:09:32,400
来 6,000块钱
270
00:09:32,466 –> 00:09:33,700
5%的扣点
271
00:09:33,700 –> 00:09:35,000
是不是300
272
00:09:35,766 –> 00:09:37,400
就是好进
273
00:09:37,400 –> 00:09:38,266
什么都不用干
274
00:09:38,266 –> 00:09:40,733
只要每个店今天营业额6,000块钱
275
00:09:40,733 –> 00:09:41,733
他就赚了300
276
00:09:41,733 –> 00:09:43,300
一个店赚了30010个店
277
00:09:43,300 –> 00:09:45,533
是不是3,100个店是不是3万
278
00:09:46,333 –> 00:09:47,600
100个店是不是3万
279
00:09:47,900 –> 00:09:48,700
好了
280
00:09:49,300 –> 00:09:51,400
100个店3万是几天赚的
281
00:09:51,400 –> 00:09:53,800
好像是不是一天
282
00:09:54,200 –> 00:09:55,366
一天赚了3万
283
00:09:55,366 –> 00:09:56,566
那30天呢
284
00:09:58,000 –> 00:09:58,933
是不是90万
285
00:09:59,333 –> 00:10:01,333
那90万乘以12个月呢
286
00:10:01,933 –> 00:10:03,700
108多少