1
00:00:00,466 –> 00:00:03,000
来工厂有没有下游有中间商
2
00:00:03,000 –> 00:00:03,800
经销商啊
3
00:00:03,800 –> 00:00:04,400
来告诉我对不对
4
00:00:04,400 –> 00:00:05,200
对
5
00:00:05,733 –> 00:00:07,733
我都能让他们把钱给你
6
00:00:08,400 –> 00:00:09,166
你知道吗
7
00:00:09,166 –> 00:00:12,133
所以你不知道我的我的权案多牛逼吧
8
00:00:12,266 –> 00:00:13,766
就这个道理来看
9
00:00:14,800 –> 00:00:16,933
工厂中间商
10
00:00:18,100 –> 00:00:20,533
来下边是门店嘛
11
00:00:20,533 –> 00:00:22,133
终端嘛理解为终端
12
00:00:22,266 –> 00:00:23,066
来
13
00:00:23,366 –> 00:00:24,766
工厂上面还有没有商
14
00:00:24,766 –> 00:00:25,566
有有
15
00:00:26,900 –> 00:00:27,800
原材料啊
16
00:00:28,200 –> 00:00:29,400
我站在这个角度
17
00:00:29,400 –> 00:00:30,933
我让工厂拿他的钱
18
00:00:31,366 –> 00:00:33,866
然后我还能把他的钱给工厂
19
00:00:33,900 –> 00:00:35,933
就站在你的角度那
20
00:00:37,333 –> 00:00:38,600
如果你有没有可能
21
00:00:38,600 –> 00:00:39,466
你是中间商
22
00:00:39,466 –> 00:00:40,266
有没有可能
23
00:00:40,966 –> 00:00:42,566
比昨天我们聊聊了一个老板
24
00:00:42,700 –> 00:00:43,700
他是做家具的
25
00:00:43,700 –> 00:00:44,733
家具卖场的
26
00:00:44,766 –> 00:00:45,566
人家
27
00:00:45,600 –> 00:00:48,066
有有有一一一千多平米的家具卖场
28
00:00:48,066 –> 00:00:49,700
办公家具的来
29
00:00:49,900 –> 00:00:52,366
他是要先给工厂打款
30
00:00:52,366 –> 00:00:53,800
工厂再给他家具的
31
00:00:53,866 –> 00:00:55,000
我就能给他
32
00:00:55,200 –> 00:00:56,566
就这么说吧
33
00:00:56,933 –> 00:00:58,300
他如果是中间商
34
00:00:58,500 –> 00:01:02,700
我就能教他对工厂的钱做资金占用
35
00:01:02,700 –> 00:01:05,466
我就能让他把钱先给他
36
00:01:06,100 –> 00:01:07,666
或者是让货先给他
37
00:01:07,866 –> 00:01:09,266
或者是我设计个模式
38
00:01:09,266 –> 00:01:10,366
在工厂和他之间
39
00:01:10,366 –> 00:01:12,266
在价格公司在这里
40
00:01:12,266 –> 00:01:13,933
在价格公司设计个模式
41
00:01:14,000 –> 00:01:15,966
这个公司他也是股东
42
00:01:15,966 –> 00:01:17,066
你也是股东
43
00:01:17,066 –> 00:01:18,333
然后他把货在这里
44
00:01:18,333 –> 00:01:19,333
然后钱在这里
45
00:01:19,333 –> 00:01:20,533
但这边的钱呢
46
00:01:21,700 –> 00:01:23,700
有没有可能工厂不同意
47
00:01:23,733 –> 00:01:25,500
工厂说你必须先给我钱
48
00:01:25,500 –> 00:01:26,133
你不给我钱
49
00:01:26,133 –> 00:01:27,066
我就不给你发货
50
00:01:27,066 –> 00:01:27,866
有没有可能
51
00:01:28,566 –> 00:01:30,166
有因此我有两种模型设计
52
00:01:30,166 –> 00:01:30,733
老牛逼了
53
00:01:30,733 –> 00:01:32,766
第一种让工厂把钱给你
54
00:01:33,100 –> 00:01:34,333
就工厂先给你钱
55
00:01:34,366 –> 00:01:35,600
叫先给你钱给你货
56
00:01:35,600 –> 00:01:36,800
那工厂不同意呢
57
00:01:36,800 –> 00:01:38,000
我在这里加个公司
58
00:01:38,000 –> 00:01:38,933
设计个模式
59
00:01:39,000 –> 00:01:40,733
我找到外边的人
60
00:01:40,800 –> 00:01:42,000
把钱投进来
61
00:01:42,000 –> 00:01:43,966
然后呢把这里给他
62
00:01:44,000 –> 00:01:45,066
设计一个模式
63
00:01:45,066 –> 00:01:46,533
对这个公司做分红
64
00:01:46,566 –> 00:01:48,333
然后拿着外头的人的钱
65
00:01:48,333 –> 00:01:50,366
比如说你每个月光进货要500万
66
00:01:50,700 –> 00:01:51,866
我拿外头的人一个
67
00:01:51,866 –> 00:01:52,466
人拿50万
68
00:01:52,466 –> 00:01:53,800
我十个人是拿了500万
69
00:01:53,800 –> 00:01:56,800
我拿外头这500万给工厂钱
70
00:01:56,800 –> 00:01:58,366
工厂是不把货给了我了
71
00:01:58,766 –> 00:02:00,800
然后是不是等于是我拿别人的钱
72
00:02:00,800 –> 00:02:01,866
做了资金占用
73
00:02:02,733 –> 00:02:04,200
所以说我对中间商
74
00:02:04,200 –> 00:02:06,500
我能让中间商拿上游的钱
75
00:02:06,666 –> 00:02:08,400
或者说这里加公司
76
00:02:08,500 –> 00:02:09,700
或者说拿下游的钱
77
00:02:09,700 –> 00:02:11,300
下游就是把客户变股东
78
00:02:11,500 –> 00:02:12,500
拿客户的钱
79
00:02:12,966 –> 00:02:16,166
然后拿这个中间商的下游的钱
80
00:02:16,300 –> 00:02:17,600
所以大概四种方案
81
00:02:17,766 –> 00:02:18,666
因此说白了
82
00:02:18,666 –> 00:02:19,333
你是工厂
83
00:02:19,333 –> 00:02:20,933
我就教你工厂怎么融资
84
00:02:20,933 –> 00:02:21,933
你是中间商
85
00:02:21,933 –> 00:02:23,500
我就教你中间商怎么融资
86
00:02:23,500 –> 00:02:24,333
你是门店
87
00:02:24,333 –> 00:02:25,566
我就教你门店怎么融资
88
00:02:25,566 –> 00:02:26,766
很简单谁给我钱
89
00:02:26,766 –> 00:02:27,766
我对谁负责
90
00:02:28,933 –> 00:02:29,900
听懂掌声
91
00:02:33,533 –> 00:02:34,466
你给我钱
92
00:02:34,466 –> 00:02:36,133
我就教你搞到更多钱
93
00:02:36,566 –> 00:02:38,400
所以搞谁的钱
94
00:02:38,733 –> 00:02:40,933
搞那些不来上课的人的钱呢
95
00:02:42,266 –> 00:02:44,066
因为人是有认知差的呀
96
00:02:44,300 –> 00:02:45,566
他不来上课
97
00:02:45,666 –> 00:02:47,933
他怎么可能会把利润看淡呢
98
00:02:48,800 –> 00:02:50,200
他怎么会把利润看淡呢
99
00:02:50,200 –> 00:02:51,566
他把利润看得很重
100
00:02:51,800 –> 00:02:53,000
因为他看得重
101
00:02:53,300 –> 00:02:54,666
所以你把利润都给他
102
00:02:54,666 –> 00:02:58,400
你就可以把他现在的钱怎么样融回来
103
00:02:59,066 –> 00:02:59,800
听懂的举右手
104
00:02:59,800 –> 00:03:01,733
确认100%
105
00:03:02,400 –> 00:03:03,200
来跟我说
106
00:03:03,200 –> 00:03:04,866
人是有认知差的
107
00:03:05,100 –> 00:03:06,800
人是有认知差的
108
00:03:07,100 –> 00:03:08,766
对人与人之间是有认知差的
109
00:03:08,766 –> 00:03:09,566
你知道吗
110
00:03:09,766 –> 00:03:11,166
对是有认知差的
111
00:03:12,800 –> 00:03:14,400
所以耐克
112
00:03:15,333 –> 00:03:18,400
然后80往外卖240
113
00:03:18,400 –> 00:03:20,366
耐克品牌方赚了160
114
00:03:20,900 –> 00:03:23,800
240再往外卖卖400
115
00:03:23,866 –> 00:03:28,066
经销商渠道商赚了160400是门店
116
00:03:28,066 –> 00:03:29,666
门店往消费者卖
117
00:03:29,866 –> 00:03:30,933
门店赚了400
118
00:03:30,966 –> 00:03:34,100
因此400是门店赚的零售的钱来
119
00:03:34,166 –> 00:03:37,000
这个160是渠道赚的渠道的钱
120
00:03:37,000 –> 00:03:39,966
这个160是耐克赚的品牌的钱
121
00:03:39,966 –> 00:03:43,333
还有4块是工厂赚的这个加工费
122
00:03:43,333 –> 00:03:44,700
因此我想告诉大家的
123
00:03:44,700 –> 00:03:46,200
这叫产业链来
124
00:03:46,200 –> 00:03:47,100
我想请问你
125
00:03:47,133 –> 00:03:49,966
第一门店要想挣这400块钱
126
00:03:49,966 –> 00:03:50,800
是不是得开店
127
00:03:51,866 –> 00:03:52,466
来告诉我对不
128
00:03:52,466 –> 00:03:53,466
对来
129
00:03:54,133 –> 00:03:54,933
渠道
130
00:03:56,000 –> 00:03:58,100
要想赚这160渠道
131
00:03:58,100 –> 00:04:00,000
要想赚这160渠道
132
00:04:00,333 –> 00:04:02,533
一定得先给耐克掏钱
133
00:04:03,200 –> 00:04:07,200
因为我要买你耐克的广州市的市代
134
00:04:07,566 –> 00:04:09,000
北京市的运营中心
135
00:04:09,000 –> 00:04:09,966
来告诉我对不对
136
00:04:11,100 –> 00:04:13,600
来另外的160是耐克挣的来
137
00:04:13,600 –> 00:04:17,533
你有没有发现耐克的鞋他只是品牌
138
00:04:17,766 –> 00:04:19,100
耐克有没有工厂
139
00:04:20,133 –> 00:04:21,733
耐克有没有自己开门店
140
00:04:23,333 –> 00:04:24,133
对那
141
00:04:24,133 –> 00:04:26,566
因此你没发现耐克的本质
142
00:04:26,566 –> 00:04:28,266
是不是做了个皮包公司
143
00:04:29,200 –> 00:04:33,933
是所以所有今天的中间商是最肥的
144
00:04:33,933 –> 00:04:35,000
一媒工厂
145
00:04:35,000 –> 00:04:37,133
二媒门店
146
00:04:37,400 –> 00:04:39,766
因此我所表达的是
147
00:04:39,766 –> 00:04:43,166
你应该赚这个160
148
00:04:43,266 –> 00:04:45,333
你应该设计个模式赚这个160
149
00:04:45,333 –> 00:04:47,133
就是这个160是你赚的
150
00:04:47,133 –> 00:04:48,866
你是品牌商160
151
00:04:48,900 –> 00:04:52,566
然后呢你要想办法找工厂合作
152
00:04:52,700 –> 00:04:54,966
把别人的工厂变成你的车间
153
00:04:55,200 –> 00:04:56,533
你不要玩工厂了
154
00:04:56,600 –> 00:04:57,200
你说老师
155
00:04:57,200 –> 00:04:59,100
那我自己现在开工厂怎么办
156
00:04:59,700 –> 00:05:01,800
把它卖了把
157
00:05:01,900 –> 00:05:03,300
把股权留一点
158
00:05:03,733 –> 00:05:04,700
把它放大
159
00:05:05,200 –> 00:05:07,166
先干嘛先
160
00:05:08,666 –> 00:05:09,900
如果你是工厂
161
00:05:09,900 –> 00:05:10,933
你知道我多牛逼吗
162
00:05:10,933 –> 00:05:15,733
比如说你现在是你上面是工厂
163
00:05:15,733 –> 00:05:17,366
这里是中间商
164
00:05:17,500 –> 00:05:19,300
然后这里是下游门店
165
00:05:19,300 –> 00:05:22,066
来假设现场的老板你是工厂
166
00:05:22,266 –> 00:05:23,933
你要假设你是他
167
00:05:24,533 –> 00:05:26,166
你要假设你是这个角色
168
00:05:26,300 –> 00:05:27,733
然后我教你设计个模式
169
00:05:27,733 –> 00:05:30,366
干嘛呢基于这个角色去干嘛呢
170
00:05:30,400 –> 00:05:32,366
第一个去招商去来
171
00:05:32,366 –> 00:05:34,700
你招的所有的商是不是得反过来
172
00:05:34,700 –> 00:05:35,800
得找你的工厂
173
00:05:35,800 –> 00:05:37,466
就你招商之后
174
00:05:37,466 –> 00:05:39,366
是不是你的工厂有了更大的订单
175
00:05:40,100 –> 00:05:41,700
来你干嘛呢
176
00:05:41,700 –> 00:05:43,766
你去招下面的商界
177
00:05:43,766 –> 00:05:45,166
招加盟招联盟去
178
00:05:45,266 –> 00:05:47,666
然后你设计一套招商模式
179
00:05:47,766 –> 00:05:49,333
你假设你是中间商
180
00:05:49,333 –> 00:05:51,100
我教你再架构一家公司
181
00:05:51,800 –> 00:05:54,066
叫某某商业服务公司
182
00:05:54,333 –> 00:05:55,400
完了之后呢
183
00:05:55,600 –> 00:05:57,466
你招了更多的这些商
184
00:05:57,700 –> 00:05:59,266
由于你有工厂
185
00:05:59,333 –> 00:06:03,533
你拿着这些订单到你的工厂去下订单
186
00:06:03,600 –> 00:06:05,466
请问你有没有价格优势
187
00:06:06,733 –> 00:06:07,666
这个时候
188
00:06:07,933 –> 00:06:09,200
当你的工厂
189
00:06:10,066 –> 00:06:13,066
你的工厂有源源不断的订单
190
00:06:13,466 –> 00:06:14,866
你的工厂给别人合作
191
00:06:14,866 –> 00:06:15,666
容不容易
192
00:06:16,500 –> 00:06:19,000
结果你的工厂看着都冷冷清清
193
00:06:19,400 –> 00:06:20,466
机器停工
194
00:06:20,800 –> 00:06:22,966
工人在那里都没事可做
195
00:06:23,166 –> 00:06:24,800
你说你工厂融资
196
00:06:24,966 –> 00:06:26,566
你说你工厂跟人合作
197
00:06:26,566 –> 00:06:28,000
人家敢跟你合作吗
198
00:06:28,200 –> 00:06:29,800
你的工厂机器轰鸣
199
00:06:30,066 –> 00:06:31,400
24小时运转
200
00:06:31,700 –> 00:06:32,866
满满的订单
201
00:06:33,066 –> 00:06:34,666
当满满的订单的时候
202
00:06:34,666 –> 00:06:35,566
你把你的工厂
203
00:06:35,566 –> 00:06:36,566
我给你做估值
204
00:06:36,566 –> 00:06:38,733
然后对内对外再融资
205
00:06:38,866 –> 00:06:40,733
把你工厂投的那1,000万
206
00:06:40,900 –> 00:06:43,266
用我设计的模式把它做估值
207
00:06:43,266 –> 00:06:44,866
套套套过来
208
00:06:44,866 –> 00:06:45,733
就告诉他
209
00:06:46,100 –> 00:06:47,733
我带着订单给你
210
00:06:47,733 –> 00:06:48,466
就啥意思
211
00:06:48,466 –> 00:06:51,166
我的工厂我现在投了1,000万
212
00:06:52,266 –> 00:06:54,666
然后你给我投50万
213
00:06:54,666 –> 00:06:55,766
你给我投50万
214
00:06:55,766 –> 00:06:56,866
你给我投50万
215
00:06:56,933 –> 00:06:58,266
保证多长时间
216
00:06:58,400 –> 00:07:00,966
然后你投的这个钱能赚回去
217
00:07:01,300 –> 00:07:02,533
还给你工厂的股权
218
00:07:02,800 –> 00:07:05,466
然后我还累计不低于多少订单
219
00:07:05,500 –> 00:07:06,800
还能让你躺着赚
220
00:07:06,800 –> 00:07:07,866
如果你介绍客户
221
00:07:07,866 –> 00:07:08,700
还能分钱
222
00:07:08,800 –> 00:07:09,666
让我找10个人
223
00:07:09,666 –> 00:07:10,733
我500万拿回来了
224
00:07:10,733 –> 00:07:13,800
而这500万刚好是你工厂的资产的成本
225
00:07:13,800 –> 00:07:16,800
然后你的工厂自己再留个20%
226
00:07:16,800 –> 00:07:18,266
留个30%的股份
227
00:07:18,333 –> 00:07:20,766
然后把他别人的钱拿进来
228
00:07:20,766 –> 00:07:23,133
你就已经调过头来做中间商了
229
00:07:23,133 –> 00:07:23,566
这样的话
230
00:07:23,566 –> 00:07:26,100
你就已经成功的把重资产转啥了
231
00:07:27,333 –> 00:07:28,266
转轻啊
232
00:07:28,800 –> 00:07:30,766
来听懂我这个逻辑的请举手
233
00:07:31,500 –> 00:07:32,366
好手放下
234
00:07:32,466 –> 00:07:34,766
所以现场做制造业的你就明白了呀
235
00:07:35,133 –> 00:07:37,900
我有一个学员啊
236
00:07:37,900 –> 00:07:40,800
姓胡叫胡俊娇
237
00:07:42,400 –> 00:07:47,900
做空气净化器里边的滤芯和滤网的
238
00:07:47,900 –> 00:07:51,200
在中山他的企业的名字叫斯科特
239
00:07:51,600 –> 00:07:53,000
三年前跟我学习
240
00:07:53,000 –> 00:07:54,900
一年产值500万
241
00:07:55,300 –> 00:07:57,400
今年产值两个亿
242
00:07:58,000 –> 00:07:59,800
去年产值5,000万
243
00:07:59,800 –> 00:08:01,133
你们觉得还可以吗
244
00:08:01,466 –> 00:08:02,166
你从网上搜
245
00:08:02,166 –> 00:08:03,100
叫斯科特
246
00:08:03,766 –> 00:08:05,733
这个老板真的
247
00:08:05,900 –> 00:08:06,700
后来说老师
248
00:08:06,700 –> 00:08:07,800
我想挖小米的人
249
00:08:07,800 –> 00:08:09,200
老师你给我辅导一下吧
250
00:08:09,333 –> 00:08:10,000
我说来吧
251
00:08:10,000 –> 00:08:11,000
上我房间里吧
252
00:08:11,100 –> 00:08:12,266
辅导12分钟
253
00:08:12,266 –> 00:08:12,966
不到一个月
254
00:08:12,966 –> 00:08:14,366
小米的人挖过来了
255
00:08:14,500 –> 00:08:15,966
小米的工程师挖过来了
256
00:08:15,966 –> 00:08:16,700
听他自己讲
257
00:08:16,700 –> 00:08:17,866
你们觉得还可以吗
258
00:08:18,533 –> 00:08:20,000
你以为我不懂生产制造业吗
259
00:08:20,000 –> 00:08:22,300
你们现场的生产制造业的老板
260
00:08:22,900 –> 00:08:24,366
更应该跟我学商业模式
261
00:08:24,366 –> 00:08:24,966
为什么
262
00:08:24,966 –> 00:08:27,666
因为生产制造业的老板资产太重了
263
00:08:27,733 –> 00:08:29,166
但是你们有没有听说过
264
00:08:29,166 –> 00:08:30,533
凡事都有两面性
265
00:08:31,500 –> 00:08:32,366
什么叫两面性
266
00:08:32,466 –> 00:08:33,733
重有重的好处
267
00:08:33,733 –> 00:08:34,733
重有重的坏处
268
00:08:34,733 –> 00:08:36,266
比如说他是开工厂的
269
00:08:36,400 –> 00:08:37,366
你工厂很重
270
00:08:37,366 –> 00:08:39,400
我一看你的厂房设备怪吓人的
271
00:08:39,400 –> 00:08:40,900
一看你就投了千把万
272
00:08:41,100 –> 00:08:43,900
其实会玩模式的做工厂也好融资
273
00:08:43,900 –> 00:08:45,866
为什么因为我知道你跑不掉
274
00:08:46,766 –> 00:08:48,066
你的厂房在这呢
275
00:08:48,066 –> 00:08:49,200
你的设备在这呢
276
00:08:49,200 –> 00:08:50,566
你想跑就跑了
277
00:08:50,566 –> 00:08:51,766
你想走就走了
278
00:08:51,766 –> 00:08:53,100
万一你就开个小门店呢
279
00:08:53,100 –> 00:08:53,933
我说关关了
280
00:08:53,933 –> 00:08:55,366
但你关也关不了
281
00:08:55,366 –> 00:08:56,166
跑也跑不掉
282
00:08:56,166 –> 00:08:57,600
这么大的设备在这呢
283
00:08:57,600 –> 00:09:00,000
所以玩工厂的老板们
284
00:09:00,266 –> 00:09:03,733
其实你容易搭建信任背书
285
00:09:03,733 –> 00:09:05,266
就别人会信任你
286
00:09:05,266 –> 00:09:06,533
因为你投了这些东西
287
00:09:06,533 –> 00:09:08,166
走不掉动不了
288
00:09:08,166 –> 00:09:09,100
同意的请举手
289
00:09:09,600 –> 00:09:10,600
只是你不会玩
290
00:09:10,666 –> 00:09:13,400
你会玩我就能让你把钱拿进来
291
00:09:13,600 –> 00:09:15,700
把钱把别人的钱融进来
292
00:09:15,700 –> 00:09:17,366
而且还把你的现金流放大
293
00:09:17,366 –> 00:09:19,333
而且还把你的资资产
294
00:09:19,400 –> 00:09:20,600
这个做清来
295
00:09:20,600 –> 00:09:21,600
你们告诉我对不对
296
00:09:21,600 –> 00:09:22,933
对对啊
297
00:09:23,466 –> 00:09:26,766
所以现场做生产制造业的请举手啊
298
00:09:26,766 –> 00:09:28,566
你们这些做生产制造业的已经报了
299
00:09:28,566 –> 00:09:29,400
我核报的请举手
300
00:09:30,200 –> 00:09:30,900
你看就一个啊
301
00:09:30,900 –> 00:09:31,566
就两个啊
302
00:09:31,566 –> 00:09:34,266
三个生产制造业的更得爆
303
00:09:34,266 –> 00:09:35,400
我的商业模式啊
304
00:09:35,400 –> 00:09:37,300
你们一转老快了
305
00:09:37,666 –> 00:09:39,066
因为你的资产
306
00:09:40,066 –> 00:09:43,166
你的资产要把它变成信任背书
307
00:09:43,166 –> 00:09:43,700
来跟我说
308
00:09:43,700 –> 00:09:44,533
变成信任背
309
00:09:44,533 –> 00:09:45,333
书
310
00:09:47,566 –> 00:09:49,400
老子他妈投了1千万
311
00:09:49,500 –> 00:09:51,533
我的厂房设备他妈投了2千万
312
00:09:51,533 –> 00:09:52,300
就你那50万
313
00:09:52,300 –> 00:09:52,933
你纠结啥
314
00:09:52,933 –> 00:09:54,333
我他妈还能跑了呀
315
00:09:54,700 –> 00:09:55,500
啊就你那50万
316
00:09:55,500 –> 00:09:56,900
我还不是为了帮你吗
317
00:09:56,966 –> 00:09:59,100
啊我把我的工厂吗变成你的了
318
00:09:59,200 –> 00:10:01,000
你以后找我家代工
319
00:10:01,566 –> 00:10:03,000
中间的差价都给你
320
00:10:03,666 –> 00:10:04,333
什么意思