1
00:00:00,700 –> 00:00:02,066
一折对付产品
2
00:00:02,133 –> 00:00:04,666
但是这个产品必须它的品质要怎么样
3
00:00:04,866 –> 00:00:05,700
好
4
00:00:05,933 –> 00:00:09,133
第二个怎么证明你的产品值于钱
5
00:00:09,333 –> 00:00:10,600
你说没有用
6
00:00:10,600 –> 00:00:12,266
就是这个产品必须在京东
7
00:00:12,266 –> 00:00:14,000
在天猫上能查得到什么
8
00:00:14,500 –> 00:00:15,300
它的价格
9
00:00:15,666 –> 00:00:18,600
也就你得有一个价格的公信力
10
00:00:18,733 –> 00:00:20,066
你没有价格的公信力
11
00:00:20,066 –> 00:00:20,766
你说多少钱
12
00:00:20,766 –> 00:00:22,366
消费者是不信的
13
00:00:22,366 –> 00:00:23,300
这一点很重要
14
00:00:24,200 –> 00:00:24,700
来跟我说
15
00:00:24,700 –> 00:00:26,733
第一价格公信力
16
00:00:26,900 –> 00:00:28,300
价格公信力
17
00:00:28,300 –> 00:00:29,400
第二品质还可以
18
00:00:29,400 –> 00:00:31,133
品质还可以
19
00:00:31,733 –> 00:00:33,466
否则你你对接的这个产品
20
00:00:33,466 –> 00:00:34,700
还不如不送给客户呢
21
00:00:34,700 –> 00:00:35,466
你不送还好
22
00:00:35,466 –> 00:00:37,100
你一送反而把客户给伤了
23
00:00:37,133 –> 00:00:38,000
是不是这个道理啊
24
00:00:38,000 –> 00:00:38,566
对
25
00:00:38,566 –> 00:00:39,366
对了
26
00:00:39,400 –> 00:00:42,600
所以扫地机器人一看就值2,000块钱
27
00:00:42,600 –> 00:00:44,100
真的 2,000块钱
28
00:00:44,100 –> 00:00:45,266
康佳的哎
29
00:00:45,266 –> 00:00:46,133
什么海尔的
30
00:00:46,166 –> 00:00:47,066
结果你找到了
31
00:00:47,066 –> 00:00:49,733
对接价200一堆
32
00:00:49,733 –> 00:00:51,166
这种我都能给你对接到
33
00:00:51,866 –> 00:00:53,466
所以这就叫什么呢
34
00:00:53,466 –> 00:00:55,166
这就叫超值大礼包
35
00:00:55,366 –> 00:00:56,300
所以说呢
36
00:00:56,300 –> 00:00:57,966
你到荷包上我跟你讲
37
00:00:57,966 –> 00:00:59,866
把这个方案给你设计的老牛逼了
38
00:00:59,866 –> 00:01:01,166
各行各业来给我说
39
00:01:01,166 –> 00:01:02,100
超值大礼包
40
00:01:02,533 –> 00:01:03,466
超值大礼包
41
00:01:03,666 –> 00:01:05,700
同时你设计的这个东西
42
00:01:05,700 –> 00:01:08,766
不能对你原来的正常的经营造成影响
43
00:01:08,766 –> 00:01:09,400
来告诉我对不对
44
00:01:09,400 –> 00:01:10,200
对
45
00:01:10,500 –> 00:01:11,700
不能造成任何影响
46
00:01:11,733 –> 00:01:12,933
这个很重要啊
47
00:01:13,200 –> 00:01:16,200
所以引流型产品设计有两种方式
48
00:01:17,166 –> 00:01:19,566
来各位再给你讲一个最牛逼的案例
49
00:01:19,566 –> 00:01:20,566
有一个龙虾馆
50
00:01:21,200 –> 00:01:22,000
龙虾馆
51
00:01:23,266 –> 00:01:25,800
搞了个吃龙虾啤酒免费哎
52
00:01:25,800 –> 00:01:27,200
你觉得这个活动好不好
53
00:01:27,933 –> 00:01:29,300
来觉得还不错的请举手
54
00:01:30,400 –> 00:01:31,800
你们太需要学荷包了
55
00:01:31,800 –> 00:01:32,800
好个毛线
56
00:01:36,333 –> 00:01:38,800
龙虾馆吃龙虾啤酒免费
57
00:01:38,933 –> 00:01:39,733
你有本事吗
58
00:01:39,733 –> 00:01:40,733
龙虾免费
59
00:01:41,366 –> 00:01:43,533
我上龙虾馆吃的是龙虾
60
00:01:43,533 –> 00:01:46,933
不是想有没有人上龙虾馆吃龙虾
61
00:01:46,933 –> 00:01:48,066
不想喝啤酒的
62
00:01:48,933 –> 00:01:49,766
你给我啤酒免费
63
00:01:49,766 –> 00:01:50,766
有个毛线用啊
64
00:01:51,533 –> 00:01:52,500
来告诉我对不对
65
00:01:52,533 –> 00:01:54,666
对所以那个开龙虾馆的一个老板
66
00:01:54,666 –> 00:01:55,966
听完我的课没效果呀
67
00:01:56,600 –> 00:01:57,400
啊
68
00:01:58,466 –> 00:01:59,366
没效果啊
69
00:01:59,933 –> 00:02:01,066
这逻辑都不对啊
70
00:02:01,700 –> 00:02:02,600
有一个老板
71
00:02:03,500 –> 00:02:04,533
陈老师的学生
72
00:02:05,333 –> 00:02:08,600
然后就是那个赵文祥
73
00:02:08,600 –> 00:02:12,100
赵总然后他们他学了我的课
74
00:02:12,100 –> 00:02:12,866
直接店里
75
00:02:12,866 –> 00:02:15,300
融资是融了啊
76
00:02:15,300 –> 00:02:18,166
500万给我发微信的截屏能不能找到
77
00:02:18,166 –> 00:02:18,766
感谢陈老师
78
00:02:18,766 –> 00:02:19,533
我融了500万
79
00:02:19,533 –> 00:02:20,566
又融了300多万
80
00:02:20,666 –> 00:02:22,600
然后他开的是什么呢
81
00:02:22,600 –> 00:02:25,266
他开的是那个叫蒿娃子
82
00:02:25,266 –> 00:02:26,900
什么烧烤
83
00:02:27,166 –> 00:02:29,700
蒿娃子你们有没有北京的来的同学
84
00:02:29,700 –> 00:02:32,400
有吗北京有没有见过蒿娃子烧烤
85
00:02:32,800 –> 00:02:33,566
有是吧
86
00:02:33,566 –> 00:02:36,133
对所有蒿娃子都是他整的
87
00:02:36,133 –> 00:02:36,966
陈老师的学生
88
00:02:36,966 –> 00:02:38,600
蒿娃子烧烤知道了吗
89
00:02:39,566 –> 00:02:40,900
你家庞家酒生意怎么样
90
00:02:40,900 –> 00:02:42,600
还行吗还可以啊
91
00:02:42,866 –> 00:02:44,100
陈老师教出的招
92
00:02:44,466 –> 00:02:46,466
就我的学生啊
93
00:02:46,466 –> 00:02:49,066
那个啊包括他融了多少钱
94
00:02:49,066 –> 00:02:49,666
几百万那个
95
00:02:49,666 –> 00:02:50,566
截图能找到吗
96
00:02:50,566 –> 00:02:51,500
我都发给你
97
00:02:51,533 –> 00:02:53,100
你没存到电脑上啊
98
00:02:53,600 –> 00:02:55,000
啊有没有店
99
00:02:55,000 –> 00:02:55,766
你直接告诉我
100
00:02:55,766 –> 00:02:56,566
现在有没有
101
00:02:58,266 –> 00:02:59,200
那你先找
102
00:02:59,200 –> 00:03:00,166
我先讲课
103
00:03:00,200 –> 00:03:01,533
待会找到给大家展示
104
00:03:01,766 –> 00:03:03,333
所有实体店的老板
105
00:03:03,333 –> 00:03:04,666
你们一定要走进我的淘宝
106
00:03:04,666 –> 00:03:05,266
我跟你说
107
00:03:05,266 –> 00:03:06,800
100%能帮到你
108
00:03:06,800 –> 00:03:09,200
100% 不管你是做啥的
109
00:03:10,200 –> 00:03:11,300
只要你开店的
110
00:03:12,200 –> 00:03:13,266
做中间商的
111
00:03:13,266 –> 00:03:15,733
100%做生产制造业的
112
00:03:16,333 –> 00:03:19,000
99%做工厂的
113
00:03:19,000 –> 00:03:19,766
为什么呢
114
00:03:19,766 –> 00:03:21,800
因为生产制造业做工厂要操点心
115
00:03:21,800 –> 00:03:22,766
我得用点心
116
00:03:22,900 –> 00:03:24,400
就这个道理来
117
00:03:24,766 –> 00:03:27,800
他这个龙虾馆是山东济南的
118
00:03:28,600 –> 00:03:30,666
这个龙虾馆这种活动做的不行
119
00:03:30,666 –> 00:03:32,133
不牛逼来
120
00:03:32,366 –> 00:03:34,533
各位我想请问你
121
00:03:34,866 –> 00:03:42,333
别人家的龙虾是38块钱的成本卖78一斤
122
00:03:43,066 –> 00:03:47,266
而你家的龙虾是48块钱的成本
123
00:03:47,266 –> 00:03:48,600
正常应该卖多少钱
124
00:03:50,600 –> 00:03:52,166
是不是卖88和98
125
00:03:52,533 –> 00:03:52,800
对来
126
00:03:52,800 –> 00:03:53,866
告诉我对还不对
127
00:03:54,266 –> 00:03:58,666
举例别人家龙虾38块钱的成本卖78
128
00:03:58,700 –> 00:04:00,933
那你家的龙虾成本48一般是
129
00:04:00,933 –> 00:04:02,366
不是要卖88
130
00:04:02,733 –> 00:04:03,700
来告诉我对不对
131
00:04:03,900 –> 00:04:04,866
对为什么呢
132
00:04:04,866 –> 00:04:06,066
很简单一分钱
133
00:04:06,966 –> 00:04:08,600
你问货别人问你了
134
00:04:08,600 –> 00:04:09,400
哎
135
00:04:10,066 –> 00:04:12,700
老板别人家的龙虾78
136
00:04:13,100 –> 00:04:15,700
你家龙虾怎么卖88一斤呢
137
00:04:15,866 –> 00:04:16,900
他家龙虾都是垃圾
138
00:04:16,900 –> 00:04:17,566
你没看到吗
139
00:04:17,566 –> 00:04:19,466
个头小我们家龙虾个头大呀
140
00:04:20,600 –> 00:04:21,533
来这个正不正常
141
00:04:21,666 –> 00:04:22,466
正常
142
00:04:22,733 –> 00:04:23,700
同样的价格
143
00:04:23,700 –> 00:04:26,933
我们家品质就我们比他贵10块钱
144
00:04:26,933 –> 00:04:27,966
有贵10块钱的道理
145
00:04:27,966 –> 00:04:29,500
因为我们家的品质怎么样
146
00:04:29,800 –> 00:04:30,766
好啊
147
00:04:31,500 –> 00:04:33,466
好了这种逻辑对不对呢
148
00:04:33,733 –> 00:04:36,300
对的这种逻辑叫竞争逻辑
149
00:04:36,300 –> 00:04:37,266
他不符合爆品
150
00:04:37,266 –> 00:04:38,333
啥叫竞争逻辑
151
00:04:38,533 –> 00:04:40,933
因为我家品质比你家好
152
00:04:41,066 –> 00:04:44,266
所以我家价格比你家贵
153
00:04:45,000 –> 00:04:47,100
这是传统的
154
00:04:47,666 –> 00:04:49,600
传统的经营逻辑
155
00:04:50,166 –> 00:04:51,266
来拍拍旁边肩膀
156
00:04:51,266 –> 00:04:52,600
来给我说一分钱
157
00:04:52,933 –> 00:04:53,766
一分钱
158
00:04:53,866 –> 00:04:55,166
一分货的时代
159
00:04:55,366 –> 00:04:56,400
一分货的时代
160
00:04:56,800 –> 00:04:57,600
out了
161
00:04:57,866 –> 00:04:58,366
out了
162
00:04:58,366 –> 00:04:59,200
来再给我说
163
00:04:59,200 –> 00:05:00,600
好货不便宜
164
00:05:00,966 –> 00:05:02,333
好货不便宜
165
00:05:02,333 –> 00:05:03,500
便宜没好货
166
00:05:03,800 –> 00:05:04,866
便宜没好货
167
00:05:05,133 –> 00:05:05,866
结束了
168
00:05:05,866 –> 00:05:06,700
结束了
169
00:05:08,300 –> 00:05:09,666
你这个逻辑是错的
170
00:05:10,200 –> 00:05:11,366
今天这个时代
171
00:05:11,366 –> 00:05:15,100
消费者要的是又好又便宜
172
00:05:15,266 –> 00:05:17,566
物美价廉
173
00:05:17,666 –> 00:05:19,700
货真价实
174
00:05:20,266 –> 00:05:21,066
对
175
00:05:21,133 –> 00:05:22,300
这个时代变了
176
00:05:22,700 –> 00:05:24,133
过去经常说
177
00:05:25,566 –> 00:05:27,666
忠言逆耳
178
00:05:27,766 –> 00:05:30,066
良药苦口
179
00:05:30,100 –> 00:05:30,900
错
180
00:05:32,266 –> 00:05:34,333
现在小孩子药哪个是苦的
181
00:05:34,400 –> 00:05:35,766
苦的他妈孩子不吃
182
00:05:36,133 –> 00:05:37,566
小孩子药都甜的
183
00:05:37,800 –> 00:05:38,700
是不是是
184
00:05:39,600 –> 00:05:41,466
良药也得甜口
185
00:05:42,500 –> 00:05:44,466
忠言你得给我顺耳
186
00:05:44,533 –> 00:05:46,200
你好好的研究语言逻辑
187
00:05:46,366 –> 00:05:47,566
你讲的话为他好
188
00:05:47,566 –> 00:05:48,700
你也不能伤他
189
00:05:49,166 –> 00:05:50,700
忠言也得顺耳
190
00:05:50,700 –> 00:05:51,933
这个时代变了
191
00:05:52,066 –> 00:05:53,066
是不是这个道理啊
192
00:05:54,400 –> 00:05:55,933
忠言你逆耳了
193
00:05:55,933 –> 00:05:57,166
对方都听不进去
194
00:05:58,000 –> 00:05:58,800
是不是这道理
195
00:05:59,933 –> 00:06:00,766
所以说
196
00:06:00,766 –> 00:06:04,900
雷军的小米追求的是物美价廉
197
00:06:04,900 –> 00:06:05,500
货真价实
198
00:06:05,500 –> 00:06:06,266
又好又便宜
199
00:06:06,266 –> 00:06:07,266
这个时代变了
200
00:06:07,600 –> 00:06:08,400
理解了吗
201
00:06:08,533 –> 00:06:09,766
这是核心关键点
202
00:06:09,933 –> 00:06:11,566
所以看我怎么跟他玩的
203
00:06:12,400 –> 00:06:13,700
我说你家成本比他贵
204
00:06:13,700 –> 00:06:15,966
是不是他对我说印石一家
205
00:06:15,966 –> 00:06:17,733
6他说就就隔壁那个
206
00:06:17,800 –> 00:06:19,333
我说品质比他好
207
00:06:19,533 –> 00:06:20,400
成本比他高
208
00:06:20,400 –> 00:06:22,300
价格干嘛比他低
209
00:06:22,300 –> 00:06:23,200
我说打个比方
210
00:06:23,200 –> 00:06:26,100
你家48直接给我卖68啊
211
00:06:26,766 –> 00:06:27,800
为什么呀
212
00:06:27,900 –> 00:06:28,866
凭什么呀
213
00:06:29,266 –> 00:06:30,266
没有凭什么
214
00:06:30,866 –> 00:06:31,866
要的就是流量
215
00:06:33,400 –> 00:06:33,900
来告诉我
216
00:06:33,900 –> 00:06:34,700
是不是啊
217
00:06:34,700 –> 00:06:35,100
是
218
00:06:35,100 –> 00:06:36,800
对啊所以各位
219
00:06:37,300 –> 00:06:39,566
这样容不容易形成口碑呢
220
00:06:39,866 –> 00:06:40,600
容易
221
00:06:40,600 –> 00:06:41,800
容易形成口碑
222
00:06:43,133 –> 00:06:45,366
然后惯性的认知
223
00:06:45,366 –> 00:06:48,266
你们的认知是我做的比别人好
224
00:06:49,200 –> 00:06:50,966
我的成本比别人高
225
00:06:51,100 –> 00:06:53,333
所以我卖的比别人贵
226
00:06:53,333 –> 00:06:54,366
我和钱啊
227
00:06:55,466 –> 00:06:56,266
错
228
00:06:57,533 –> 00:07:00,300
我疫情之前我的核报是49,800
229
00:07:00,300 –> 00:07:03,966
真的我疫情之前我的核报是49,800
230
00:07:04,100 –> 00:07:06,000
我疫情之前就是这个生态
231
00:07:06,000 –> 00:07:07,300
你们听到这个生态盈利
232
00:07:07,300 –> 00:07:11,000
18年 19年17年是2,980一张门票
233
00:07:11,200 –> 00:07:13,066
2,800是2,800
234
00:07:13,066 –> 00:07:14,200
后来是2,980
235
00:07:14,200 –> 00:07:16,100
就这个门票是2,980
236
00:07:16,333 –> 00:07:19,466
说实话这个课程只要你能来
237
00:07:19,466 –> 00:07:21,500
我就算收你2,800也满意的
238
00:07:21,500 –> 00:07:22,566
你们听了也满意的
239
00:07:22,566 –> 00:07:22,966
来告诉我
240
00:07:22,966 –> 00:07:23,766
是不是是
241
00:07:24,066 –> 00:07:25,933
所以我当时是卖2,800
242
00:07:26,266 –> 00:07:28,933
然后我的核报是49,800
243
00:07:28,966 –> 00:07:30,400
那为什么疫情结束之后
244
00:07:30,400 –> 00:07:31,700
我反而把它变便宜了
245
00:07:31,700 –> 00:07:33,866
因为市场环境已经变成变化了
246
00:07:34,200 –> 00:07:36,533
市场竞争变得也激烈了
247
00:07:36,533 –> 00:07:38,000
我要降价抢流量
248
00:07:38,000 –> 00:07:40,166
我要让更多人先进来先进来
249
00:07:41,500 –> 00:07:42,400
让你掏个980
250
00:07:42,400 –> 00:07:42,966
你心里想嘛
251
00:07:42,966 –> 00:07:44,766
那就算亏个980我也能承担得起
252
00:07:44,766 –> 00:07:46,533
无所谓只要你来了
253
00:07:46,533 –> 00:07:47,733
我就有机会了
254
00:07:48,133 –> 00:07:48,600
来告诉我
255
00:07:48,600 –> 00:07:49,400
是不是啊
256
00:07:49,466 –> 00:07:50,200
是对了
257
00:07:50,200 –> 00:07:51,366
所以各位
258
00:07:51,366 –> 00:07:54,200
你不要以为说我的29,900的核爆
259
00:07:55,100 –> 00:07:56,366
29,900的核爆
260
00:07:56,366 –> 00:07:59,133
我至少要给你创造299,000的价值
261
00:07:59,566 –> 00:08:00,900
这个事才能持久
262
00:08:01,866 –> 00:08:02,966
这个事才能持久
263
00:08:03,566 –> 00:08:04,400
是这样子的
264
00:08:04,666 –> 00:08:07,100
如果核爆让你上完觉得亏了
265
00:08:07,300 –> 00:08:08,100
不值
266
00:08:09,000 –> 00:08:10,933
我是自寻死路
267
00:08:11,000 –> 00:08:12,600
我是死路一条
268
00:08:12,600 –> 00:08:13,966
我懂商业模式
269
00:08:13,966 –> 00:08:15,366
我没那么傻
270
00:08:15,566 –> 00:08:17,733
我惦记的不是你这29,900
271
00:08:17,800 –> 00:08:18,966
我惦记的是后头的
272
00:08:18,966 –> 00:08:19,766
全案呢
273
00:08:20,600 –> 00:08:21,533
你们告诉我对不对
274
00:08:21,533 –> 00:08:22,333
对
275
00:08:22,566 –> 00:08:23,366
对了
276
00:08:24,100 –> 00:08:25,966
理解吗好来
277
00:08:27,466 –> 00:08:30,200
你家龙虾跟我比都是垃圾
278
00:08:30,900 –> 00:08:32,900
所以我卖88一斤
279
00:08:32,900 –> 00:08:34,066
合情合理
280
00:08:34,266 –> 00:08:36,000
你卖78 我卖88
281
00:08:36,000 –> 00:08:37,166
这是竞争逻辑
282
00:08:37,166 –> 00:08:40,366
而引流的逻辑是要双胜
283
00:08:40,366 –> 00:08:40,866
来给我说
284
00:08:40,866 –> 00:08:41,900
双胜逻辑
285
00:08:42,400 –> 00:08:43,200
双胜
286
00:08:43,866 –> 00:08:44,566
啥叫双胜
287
00:08:44,566 –> 00:08:45,100
来给我说
288
00:08:45,100 –> 00:08:45,966
价格取胜
289
00:08:47,366 –> 00:08:48,700
品质我也取胜
290
00:08:48,900 –> 00:08:49,800
品质为胜
291
00:08:50,100 –> 00:08:51,266
什么叫价格取胜
292
00:08:51,266 –> 00:08:52,733
就是我的价格便宜
293
00:08:53,000 –> 00:08:54,400
品质呢又好
294
00:08:54,400 –> 00:08:54,900
来告诉我
295
00:08:54,900 –> 00:08:56,800
对不对价格低
296
00:08:56,800 –> 00:08:57,700
品质怎么样
297
00:08:58,200 –> 00:08:59,000
品质高
298
00:08:59,600 –> 00:09:00,333
我想请问你
299
00:09:00,333 –> 00:09:02,300
你知道这么玩会产生什么吗
300
00:09:02,733 –> 00:09:04,600
你来了我家吃完之后
301
00:09:04,766 –> 00:09:07,900
这个客户就会变成你家免费的宣传员
302
00:09:07,900 –> 00:09:08,900
是不是对
303
00:09:09,133 –> 00:09:09,500
给朋友说
304
00:09:09,500 –> 00:09:12,300
卧槽卧槽卧槽卧槽卧槽
305
00:09:12,300 –> 00:09:13,766
这个龙虾馆可以哦
306
00:09:13,966 –> 00:09:16,566
哎我吃的他妈个头挺大
307
00:09:16,866 –> 00:09:18,166
比我上次吃的还便宜
308
00:09:18,166 –> 00:09:18,966
你说奇不奇怪
309
00:09:18,966 –> 00:09:20,366
哥们以后喝酒
310
00:09:20,366 –> 00:09:23,466
上那那家那家那个那个那个什么嫂
311
00:09:23,466 –> 00:09:24,800
那个龙虾挺好的
312
00:09:25,333 –> 00:09:27,400
他不由自主的就跟你说了
313
00:09:27,400 –> 00:09:27,866
来告诉我
314
00:09:27,866 –> 00:09:28,666
是不是这个道理
315
00:09:28,866 –> 00:09:29,666
是的
316
00:09:30,366 –> 00:09:32,266
要了就是这个效果
317
00:09:33,666 –> 00:09:34,733
他给你说有用吗
318
00:09:34,733 –> 00:09:35,700
那不给你说有用吗
319
00:09:35,700 –> 00:09:36,766
不给你说不更没用
320
00:09:37,300 –> 00:09:37,766
来告诉我
321
00:09:37,766 –> 00:09:38,566
对不对
322
00:09:39,333 –> 00:09:40,566
他说的人
323
00:09:40,666 –> 00:09:42,166
他也不会跟陌生人说
324
00:09:42,166 –> 00:09:43,666
他说的一定是他的朋友
325
00:09:43,666 –> 00:09:44,300
他的哥们
326
00:09:44,300 –> 00:09:45,266
他说的人
327
00:09:45,300 –> 00:09:46,400
往往是相信他的人
328
00:09:46,400 –> 00:09:47,466
我跟你说实话
329
00:09:47,500 –> 00:09:49,800
今天为什么央视广告没有用了
330
00:09:49,800 –> 00:09:51,733
为什么公交车的广告没有用了
331
00:09:52,066 –> 00:09:54,366
今天的宣传功能效果越来越差
332
00:09:54,400 –> 00:09:55,100
为什么
333
00:09:55,100 –> 00:09:58,066
今天人们宁愿相信身边的哥们朋友
334
00:09:58,066 –> 00:09:59,600
宁愿相信身边人说的话
335
00:09:59,600 –> 00:10:01,800
我都不愿相信一个媒体说的话
336
00:10:01,966 –> 00:10:03,966
对是不是这个道理是