1
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融资放大庞大的什么
2
00:00:02,533 –> 00:00:05,600
现金流所以就是在我的眼里
3
00:00:05,600 –> 00:00:09,200
你会发现没有产品就只有模式
4
00:00:09,200 –> 00:00:10,100
没有产品
5
00:00:10,166 –> 00:00:13,466
因为我认为产品它只是一个道具
6
00:00:13,900 –> 00:00:17,466
仅仅是一个道具就是所有的老板
7
00:00:17,466 –> 00:00:19,533
今天面临最大的一个问题
8
00:00:19,533 –> 00:00:23,266
就是我们今天的收入上不去
9
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成本下不来
10
00:00:25,366 –> 00:00:26,766
利润也出不来
11
00:00:26,766 –> 00:00:28,533
各位大家告诉我有还是没有
12
00:00:29,300 –> 00:00:34,766
所以你过去天天在研究以产品为中心
13
00:00:35,333 –> 00:00:38,366
透过营销来增加收入
14
00:00:38,666 –> 00:00:40,200
透过管理来干什么
15
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大家告诉我
16
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管理的本质就是降低什么
17
00:00:45,166 –> 00:00:48,366
对降低成本来营销的本质
18
00:00:48,566 –> 00:00:51,166
各位营销的本质就是增加什么
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增加收入
20
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可是你有没有发现
21
00:00:55,566 –> 00:00:58,500
今天面临最严重的问题是
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收入上不去了
23
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成本怎么样
24
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下不来了
25
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利润怎么样
26
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利润出不来了吗
27
00:01:06,266 –> 00:01:08,566
所以我们经营企业
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00:01:08,666 –> 00:01:12,066
满脑袋都在思考四个字
29
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第一个叫投资
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第二个叫收入
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第三个叫成本
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第四个叫利润
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来大家告诉我有还是没有
34
00:01:23,800 –> 00:01:25,400
投入越来越大
35
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收入上不去
36
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成本下不来
37
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利润怎么样
38
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出不来所以各位
39
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你今天认为你有一个好产品
40
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其实在我眼里没有任何意义
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为什么
42
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因为今天不是好酒不怕巷子深
43
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今天是好酒也怕向子神
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你不要告诉我老师我产品很好的
45
00:01:48,366 –> 00:01:49,700
老师我产品有专利
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老师我的产品特别好
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品质特别好
48
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老师你知道吗
49
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我的产品货真价实
50
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物美价廉
51
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我就送你一句话
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那又怎么样呢
53
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那又怎么样呢
54
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因为中国的各行各业的产品
55
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已经经历了三个阶段
56
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第一个产品的稀缺
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那个时候你有好产品一定能赚钱
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可是从产品稀缺慢慢迈向
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了产品的什么
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各位你那个行业产品有没有过剩呢
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所以产品开始干嘛了
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过剩了现在呢
63
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各行各业产品已经怎么样
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泛
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泛滥来
66
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请问有没有泛滥
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我告诉你
68
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棋子产品泛滥
69
00:02:32,900 –> 00:02:34,366
现在都是老板泛滥
70
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老板泛滥
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你发现你身边动不动都是老板
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动不动怎么又是老板
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动不动怎么又是老板
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对啊老板很多呀
75
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全世界没有任何一个国家
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像中国这个国家一样
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老板这么多
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这老板太多了
79
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请问中国这片土地上
80
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到底需不需要这么多老板
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不需要吗
82
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来举例来说
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你觉得你那个行业不是特别好做的
84
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来请举手
85
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如果你那个行业的老板倒掉一半
86
00:03:03,700 –> 00:03:04,533
还好不好做
87
00:03:05,733 –> 00:03:06,533
就不用学了
88
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来这里学个毛线
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不用学
90
00:03:08,866 –> 00:03:10,133
你那个行业倒了一半
91
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就自然倒了一半
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生意立刻变好
93
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来告诉我
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有没有
95
00:03:15,200 –> 00:03:16,666
所以你那个行业
96
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不该当老板的人也进来当老板了
97
00:03:18,966 –> 00:03:20,800
你那个行业不是当老板料的人
98
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也进来当老板了
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00:03:21,900 –> 00:03:23,600
你那个行业不爱学习的
100
00:03:23,600 –> 00:03:24,933
认知维度不够的
101
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也进入你那个行业当老板了
102
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到你那个行业去搅局了
103
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所以导致你那个生意越来越难做了
104
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来告诉我
105
00:03:32,366 –> 00:03:33,866
对还是不对啊对
106
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所以这是核心关键点
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老板都泛滥了
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所以
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这个时代在加速的淘汰各行各业的
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什么告诉我
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老板哎呦
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老板太多了
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就你那个行业
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中国这个市场不需要那么多老板
115
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所以各位
116
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产品稀缺的时候
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不用说了
118
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那个行业那个时代一定是暴利的
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进入这个行业
120
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不用说了
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一定是微利的
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那你那个行业产品都已经极其泛滥
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对手选择非常之多
124
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所以你那个行业
125
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一定是慢慢的变得无利可图了
126
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所以你会发现
127
00:04:09,066 –> 00:04:10,866
其实经营企业它有三个阶段
128
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在产品稀缺的阶段是处于暴利期
129
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那个时候有两个特征
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第一个竞争对手很少
131
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顾客都是菜鸟
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来告诉我对不对
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你买不买都得买
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而产品到了过剩的阶段
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你会发现已经慢慢迈向威力阶段了
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竞争对手变多
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客户选择怎么样也变多了
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来
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当你的产品进入泛滥的阶段的时候
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已经慢慢迈向无力了
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为什么慢慢迈向无力阶段了
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非常简单
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因为这个时候竞争对手变得极多
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客户选择极多
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客户要求极高
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客户要求很高
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而且竞争对手
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竞争对手不仅多
149
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而且竞争对手有可能产品比你家好
150
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而且价格还比你家低
151
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来告诉我有没有
152
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所以说你的生意怎么能好做呢
153
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所以你在用产品稀缺时代赚钱的逻辑
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你在用产品过剩时代赚钱的逻辑
155
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来应对今天产品泛滥时代的竞争环境
156
00:05:24,966 –> 00:05:28,266
你想以不变应万变应万变
157
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你想一招鲜吃遍天
158
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送你三个字不可能
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送你五个字特别不可能
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你会发现生意越来越难做
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主要原因就源自于这个点
162
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来大家告诉我
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对还不对
164
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所以你会发现
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今天我们的老板天天还在拼命的思考
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研究我的产品怎么样升级啊
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00:05:52,333 –> 00:05:54,333
我的产品怎么样创新啊
168
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我就告诉你
169
00:05:55,166 –> 00:05:57,066
市场上到底还缺不缺好产品
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00:05:57,066 –> 00:05:58,300
告诉我还缺不缺
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不缺
172
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不缺好产品了
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你还在研究产品
174
00:06:02,500 –> 00:06:03,666
今天马来西亚
175
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新加坡的同学都来这里跟我学习了
176
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你还在琢磨
177
00:06:07,466 –> 00:06:09,133
产品我告诉你
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市场不缺好产品
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00:06:10,600 –> 00:06:11,533
你知道吗
180
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就是马来西亚的一些老板们
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00:06:14,500 –> 00:06:15,666
吉隆坡的一帮老板们
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来这里学习商业模式
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00:06:17,600 –> 00:06:18,866
我们不得不承认
184
00:06:19,166 –> 00:06:22,200
其实其实用中国的这套打法
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带到马来西亚去
186
00:06:23,266 –> 00:06:24,766
直接是降维打击
187
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直接是市场飞速裂变
188
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直接是秒杀当地的市场
189
00:06:30,366 –> 00:06:31,500
所以你要明白
190
00:06:31,733 –> 00:06:33,500
那些国家相对来讲
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只等同于中国的80年代或90年代
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来告诉我
193
00:06:36,500 –> 00:06:38,700
有没有有这事实啊
194
00:06:39,100 –> 00:06:42,000
所以你你要明白
195
00:06:42,000 –> 00:06:43,900
这个时代已经发生了巨大的变化了
196
00:06:43,900 –> 00:06:45,533
今天能让你赚钱的东西
197
00:06:45,533 –> 00:06:46,666
压根都不是产品
198
00:06:47,000 –> 00:06:49,566
你不要再给我强调老师
199
00:06:49,566 –> 00:06:51,166
我的产品很好的
200
00:06:52,333 –> 00:06:55,266
这个世界有多少美女没有嫁好
201
00:06:55,766 –> 00:06:58,466
有多少美男没有娶好
202
00:06:58,666 –> 00:07:00,066
来你告诉我
203
00:07:00,133 –> 00:07:01,966
美女就一定会嫁的好吗
204
00:07:02,533 –> 00:07:03,900
帅哥一定会娶的好吗
205
00:07:03,900 –> 00:07:04,366
来告诉我
206
00:07:04,366 –> 00:07:05,466
一定还是不一定
207
00:07:06,100 –> 00:07:08,133
你家产品好就一定会卖的好吗
208
00:07:08,466 –> 00:07:09,533
不一定吧
209
00:07:09,966 –> 00:07:11,366
来送你一句话
210
00:07:11,466 –> 00:07:13,500
产品好只是标配
211
00:07:13,733 –> 00:07:16,000
来伸出右手带右手来的
212
00:07:16,000 –> 00:07:16,533
伸出右手
213
00:07:16,533 –> 00:07:17,300
拍拍旁边肩膀
214
00:07:17,300 –> 00:07:17,733
来跟我
215
00:07:17,733 –> 00:07:19,766
跟我说产品好只是标配
216
00:07:20,266 –> 00:07:22,133
产品好只是标配
217
00:07:22,600 –> 00:07:25,100
就你的产品本来就得好啊
218
00:07:26,300 –> 00:07:27,866
如果你的产品不好
219
00:07:27,866 –> 00:07:32,700
你都没有进入市场竞争的资格
220
00:07:33,700 –> 00:07:35,700
所以这三天学习
221
00:07:35,700 –> 00:07:38,766
不要跟任何人强调我的产品很好的
222
00:07:39,766 –> 00:07:42,066
你天天给别人强调你的产品很好的
223
00:07:42,066 –> 00:07:43,533
就像一个男的给一个女的强调
224
00:07:43,533 –> 00:07:44,133
我是男的
225
00:07:44,133 –> 00:07:45,566
知道吗我是男的
226
00:07:46,566 –> 00:07:47,533
我是男的
227
00:07:47,966 –> 00:07:49,366
然后走到一个女老板面前
228
00:07:49,366 –> 00:07:49,800
你知道吗
229
00:07:49,800 –> 00:07:50,533
我是男的
230
00:07:50,533 –> 00:07:51,966
这个女的什么废话
231
00:07:52,000 –> 00:07:53,400
我又不是看不出来
232
00:07:53,700 –> 00:07:54,766
你还用强调
233
00:07:55,900 –> 00:07:58,100
就是以后你跟别人强调说老师
234
00:07:58,100 –> 00:07:59,333
我的产品很好的
235
00:07:59,666 –> 00:08:00,766
你心里就想一句话
236
00:08:00,766 –> 00:08:01,700
他妈废话
237
00:08:01,700 –> 00:08:03,066
谁家产品不好呢
238
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来告诉我
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是还是不是啊
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是我家饭店菜很好吃的
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00:08:08,566 –> 00:08:10,100
就是因为你家饭店很好吃
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00:08:10,100 –> 00:08:11,333
所以你家饭店倒了
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00:08:12,333 –> 00:08:13,666
很多饭店都好吃
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00:08:13,933 –> 00:08:15,866
凡是倒掉的饭店生意都好吃
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00:08:15,933 –> 00:08:17,533
那个菜都好吃
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00:08:18,166 –> 00:08:18,666
来告诉我
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00:08:18,666 –> 00:08:19,466
对还不对
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00:08:19,666 –> 00:08:20,500
对这事实
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00:08:20,700 –> 00:08:23,566
所以各位学习这三天
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00:08:23,900 –> 00:08:26,200
要想让你的生意彻底的颠覆
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00:08:26,200 –> 00:08:27,366
核心关键点
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00:08:27,466 –> 00:08:29,500
第一个忘记你的产品
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来跟我说
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忘记我的产品
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00:08:32,366 –> 00:08:33,400
忘记我的产品
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00:08:33,933 –> 00:08:35,200
忘记我的行业
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00:08:35,600 –> 00:08:36,866
忘记我的行业
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00:08:36,866 –> 00:08:38,200
忘记我的公司
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00:08:38,466 –> 00:08:39,666
忘记我的公司
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00:08:40,133 –> 00:08:41,500
你得把他先忘记
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00:08:41,733 –> 00:08:43,333
如果你把这个都忘不掉
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00:08:43,333 –> 00:08:43,900
我跟你说
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00:08:43,900 –> 00:08:45,533
你新的东西根本长不进去
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00:08:45,533 –> 00:08:47,266
第一忘记你的公司
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00:08:47,800 –> 00:08:48,666
忘记你的公司
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00:08:48,666 –> 00:08:50,500
第二个忘掉你的行业
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00:08:50,500 –> 00:08:52,500
不要告诉我你是做什么行业的
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00:08:53,300 –> 00:08:54,966
我今天教你玩的是产业
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00:08:54,966 –> 00:08:55,866
不是行业
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00:08:56,000 –> 00:08:58,933
我教你最起码要进入到产业链的维持
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00:08:59,100 –> 00:09:00,966
所以说要忘掉公司
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00:09:00,966 –> 00:09:01,900
忘掉行业
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00:09:01,900 –> 00:09:03,733
第三个必须忘记你的产品
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来跟我说
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00:09:04,266 –> 00:09:05,333
忘记我的产品
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00:09:07,066 –> 00:09:07,733
这什么意思呢
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00:09:07,733 –> 00:09:11,766
各位这个时代赚钱的道具听好了啊
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00:09:11,766 –> 00:09:14,533
这个时代赚钱的道具已经发生了变化
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00:09:14,733 –> 00:09:16,266
就这个时代赚钱的道具
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00:09:16,266 –> 00:09:17,100
已经发生了变化
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00:09:17,100 –> 00:09:19,333
而你还在沉迷于产品
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00:09:19,600 –> 00:09:20,966
产品不要再升级了
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00:09:20,966 –> 00:09:21,866
你再升级
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00:09:21,866 –> 00:09:22,766
再升级去
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00:09:22,766 –> 00:09:24,000
你会发现这个世界上
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00:09:24,000 –> 00:09:26,166
你永远做不出来比你对手更好的产品
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00:09:26,733 –> 00:09:27,533
就说白了
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00:09:27,700 –> 00:09:30,566
今天产品对中小民营企业老板而言
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00:09:30,566 –> 00:09:31,466
不是最重要的
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00:09:31,466 –> 00:09:32,600
它是标配
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00:09:32,700 –> 00:09:36,600
它是本来就应该具备的要素和载体
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00:09:36,733 –> 00:09:39,000
第二个不要天天再去研究营销了
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00:09:39,166 –> 00:09:42,100
我告诉你营销的本质就是增加收入
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00:09:42,100 –> 00:09:43,400
可是你会发现一个问题
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00:09:44,533 –> 00:09:46,466
今天的收入本来就不太容易
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00:09:46,466 –> 00:09:48,100
怎么样上去
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第二个
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不要再研究管理
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00:09:49,933 –> 00:09:51,200
各位为什么
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00:09:51,200 –> 00:09:52,266
我想请问大家
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00:09:52,266 –> 00:09:55,300
来现场喜欢被管理的请举个手
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00:09:55,566 –> 00:09:56,700
喜欢被管理的
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00:09:58,500 –> 00:09:59,500
这很少哎
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00:09:59,933 –> 00:10:00,966
来喜欢被管理的
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00:10:00,966 –> 00:10:02,500
在家里就听另外一半的话
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00:10:02,500 –> 00:10:03,333
你知道吗
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来各位