1
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啊包括资本助裂变
2
00:00:03,166 –> 00:00:05,733
包括分拆体速度
3
00:00:06,066 –> 00:00:07,600
那每一招杀伤力太大了
4
00:00:07,600 –> 00:00:09,600
同时会给你讲十大交易结构
5
00:00:09,800 –> 00:00:11,900
具体操作的逻辑
6
00:00:11,966 –> 00:00:14,266
还会给你讲六化转型
7
00:00:14,266 –> 00:00:15,800
具体操作六化来
8
00:00:15,800 –> 00:00:20,733
哪六化第一个叫做公司平台化
9
00:00:21,300 –> 00:00:24,133
第二个叫做部门公司化
10
00:00:24,333 –> 00:00:27,466
第三个叫做员工创客化
11
00:00:27,733 –> 00:00:30,600
第四个叫做业务在线化
12
00:00:30,866 –> 00:00:33,933
第五个叫做老板IP化
13
00:00:34,100 –> 00:00:38,100
第六个叫做顾客股东化
14
00:00:38,133 –> 00:00:40,600
顾客变股东
15
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顾客变股东啊
16
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这核心观念来
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第三个叫做用别人的钱
18
00:00:48,066 –> 00:00:49,700
用别人的人
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用别人的时间
20
00:00:51,566 –> 00:00:53,200
用别人的资源
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帮助别人价值最大化
22
00:00:56,533 –> 00:01:01,500
顺带自己赚点钱啊
23
00:01:01,933 –> 00:01:05,200
所以叫做无中生有
24
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叫做我利他啊
25
00:01:07,933 –> 00:01:11,000
所以我们这是商业模式的三大关键
26
00:01:11,066 –> 00:01:12,733
来接下来讲具体操作步骤
27
00:01:12,733 –> 00:01:14,866
就商业模式怎么操作好了
28
00:01:14,866 –> 00:01:18,300
第一个写上瞄准非顾客隐性需求
29
00:01:18,533 –> 00:01:20,266
这是设计商业模式的
30
00:01:20,266 –> 00:01:21,600
非常重要的底层逻辑
31
00:01:22,166 –> 00:01:23,600
叫瞄准非顾客隐性需求
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00:01:23,600 –> 00:01:24,666
所有客户有两个
33
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第一个叫准顾客
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00:01:26,266 –> 00:01:27,566
第二个叫非顾客
35
00:01:27,700 –> 00:01:28,500
需求有两种
36
00:01:28,500 –> 00:01:30,300
第一个叫显性需求
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00:01:30,533 –> 00:01:34,366
第二个叫隐性需求
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00:01:35,533 –> 00:01:38,166
各位针对顾客的部分啊
39
00:01:38,166 –> 00:01:40,333
我们怎么样去操作
40
00:01:40,366 –> 00:01:44,333
核心点在于瞄准非顾客的隐性需求
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用我教的步骤一和步骤二来
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各位第一
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00:01:48,866 –> 00:01:52,100
首先你得清晰的知道谁是你的客户
44
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来问自己一句话
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00:01:53,066 –> 00:01:54,066
谁是我的客户
46
00:01:54,166 –> 00:01:55,666
谁是我的客户
47
00:01:56,166 –> 00:01:57,266
有人说老师
48
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这个我是做餐饮的
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所有人都是我的客户
50
00:02:02,133 –> 00:02:03,766
因为是人都要吃饭
51
00:02:04,366 –> 00:02:06,200
这是不正确的
52
00:02:06,366 –> 00:02:08,300
你的饭店在广州
53
00:02:08,666 –> 00:02:09,733
我不太相信
54
00:02:09,733 –> 00:02:12,366
北京上海的客户专门搭个飞的来
55
00:02:12,366 –> 00:02:13,333
吃顿饭就走了
56
00:02:13,333 –> 00:02:15,466
其实你真正辐射的
57
00:02:15,500 –> 00:02:17,800
主要是周围那5公里范围之内同
58
00:02:17,800 –> 00:02:18,300
时
59
00:02:18,300 –> 00:02:21,966
也有你家老客户长久的持续的去支持
60
00:02:21,966 –> 00:02:22,966
来告诉我对不对
61
00:02:24,066 –> 00:02:25,500
所以第二个
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00:02:25,566 –> 00:02:27,933
你要站在更宽广的维度
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00:02:28,500 –> 00:02:31,666
站在更庞大的市场来思考
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00:02:31,666 –> 00:02:34,333
谁是你的客户
65
00:02:34,666 –> 00:02:36,200
站在更庞大的市场
66
00:02:36,266 –> 00:02:37,533
那其实呢
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他就不是准顾客
68
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他是什么
69
00:02:39,700 –> 00:02:41,166
非顾客举例说明
70
00:02:41,466 –> 00:02:42,266
王老吉
71
00:02:42,766 –> 00:02:47,200
过去呢王老吉的定位是怕上过去
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00:02:47,200 –> 00:02:48,000
最早的时候
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00:02:48,000 –> 00:02:51,966
王老吉的定位是上火就喝王老吉
74
00:02:51,966 –> 00:02:54,000
来现场已经上火的请举手
75
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哎有
76
00:02:55,700 –> 00:02:56,500
有两个位
77
00:02:56,500 –> 00:02:57,400
有两位啊
78
00:02:57,500 –> 00:02:58,500
是怎么上火
79
00:02:58,733 –> 00:03:01,000
是着急爆爆核爆上火是吧
80
00:03:01,200 –> 00:03:04,866
啊来就两位上火
81
00:03:05,166 –> 00:03:06,600
那他俩和王老吉
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是不是
83
00:03:07,500 –> 00:03:10,200
王老吉把现场98的客户给丢掉了
84
00:03:10,900 –> 00:03:12,266
后来呢王老吉啊
85
00:03:12,366 –> 00:03:14,566
找了一家做咨询的公司
86
00:03:14,733 –> 00:03:16,533
做定位咨询的公司
87
00:03:17,100 –> 00:03:19,766
然后呢特劳特做咨询调研
88
00:03:19,766 –> 00:03:21,166
收了1,000万咨询费
89
00:03:21,800 –> 00:03:22,800
这个时候呢
90
00:03:23,200 –> 00:03:24,366
他们调研发现
91
00:03:24,366 –> 00:03:27,500
真正喝王老吉的是火锅店烧烤店
92
00:03:27,500 –> 00:03:29,566
他就问火锅店烧烤店的客户
93
00:03:29,566 –> 00:03:30,700
他说客户先生
94
00:03:30,933 –> 00:03:33,333
请问你为什么喝王老吉啊
95
00:03:33,533 –> 00:03:35,000
他因为我怕上火呀
96
00:03:35,766 –> 00:03:38,366
那你为什么还吃火锅呢
97
00:03:38,366 –> 00:03:39,566
不喜欢呀
98
00:03:39,666 –> 00:03:41,933
那你为什么一边吃火锅一边吃烧烤
99
00:03:41,933 –> 00:03:43,266
还要一边喝王老吉呢
100
00:03:43,266 –> 00:03:44,300
他说你看啊
101
00:03:44,500 –> 00:03:45,800
这个吃火锅呢
102
00:03:45,866 –> 00:03:46,800
它会上火
103
00:03:47,000 –> 00:03:48,366
这个喝王老吉呢
104
00:03:48,566 –> 00:03:49,800
它能够去火
105
00:03:49,800 –> 00:03:51,266
我这么一综合
106
00:03:51,300 –> 00:03:52,933
它不就不上火了吗
107
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哦原来定位研究发现
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真正喝王老吉的是上了火的
109
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还是没上火的
110
00:04:01,600 –> 00:04:06,000
那没上火的我们会不会担心上火呢
111
00:04:06,266 –> 00:04:06,766
会
112
00:04:06,766 –> 00:04:09,666
所以说因为上火会长泡
113
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因为上火口腔会溃疡
114
00:04:11,966 –> 00:04:15,366
因为上火舌头会长长什么
115
00:04:16,733 –> 00:04:18,933
长长包啊
116
00:04:18,933 –> 00:04:21,333
对所以说你会发现
117
00:04:21,366 –> 00:04:23,366
所以上火他会痛啊
118
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因此呢我们都怕上火
119
00:04:25,266 –> 00:04:29,400
所以后来这个王老吉的定位发生了
120
00:04:29,400 –> 00:04:31,600
改变前面加了一个字怕
121
00:04:31,966 –> 00:04:32,800
所以这个定位
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00:04:32,800 –> 00:04:35,133
公司收了他1千万的咨询费
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加了一个字
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收了他1千万
125
00:04:38,166 –> 00:04:40,333
那我想请问这一个字值不值呢
126
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值
127
00:04:41,200 –> 00:04:41,900
非常值
128
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因为过去王老吉做到三四个亿
129
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就做不动了
130
00:04:45,500 –> 00:04:46,700
营业额就三四个亿
131
00:04:46,766 –> 00:04:47,933
加了一个字怕
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顶峰期王老吉做到100多个亿
133
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所以这就是价值
134
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这就是价值
135
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因为过去的王老吉呢
136
00:04:58,866 –> 00:04:59,766
是这样子的
137
00:05:00,000 –> 00:05:01,066
过去的王老吉呢
138
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他是切了这么一点市场
139
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因为这是上火的嘛
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然后呢这些都是没上火的吗
141
00:05:07,900 –> 00:05:09,300
然后没上火的人呢
142
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他发现其实他们都怕
143
00:05:10,966 –> 00:05:13,000
所以过去他的蛋糕是这里
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现在他的蛋糕是这里
145
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知道吗所以你会发现
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这就是我们要想办法
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从这里切换到哪里啊
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这里所以你要做非顾客
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00:05:25,466 –> 00:05:26,266
什么叫非顾客
150
00:05:26,266 –> 00:05:26,800
来跟我说
151
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不是我的顾客的顾客
152
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不是我需要拥有的顾客
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才是我需要拥有的顾客
154
00:05:39,000 –> 00:05:42,300
就是你要站在更宽广的维度
155
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更宽广的维度理解吗
156
00:05:46,500 –> 00:05:46,933
比如说
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00:05:46,933 –> 00:05:49,400
这个世界有没有很多很漂亮的女孩子
158
00:05:49,400 –> 00:05:50,500
嫁的男人不咋地
159
00:05:50,500 –> 00:05:50,966
来告诉我
160
00:05:50,966 –> 00:05:51,766
有没有有
161
00:05:52,500 –> 00:05:53,900
就是这个女孩子呢
162
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长得也好
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00:05:55,366 –> 00:05:56,200
形象也好
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气质也好
165
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也很聪明
166
00:05:58,533 –> 00:05:59,733
也很有情商
167
00:05:59,766 –> 00:06:02,333
也懂得给男人创造情绪价值
168
00:06:02,366 –> 00:06:04,466
但是她嫁的不咋地
169
00:06:04,466 –> 00:06:07,100
为什么因为她接触的人太少了
170
00:06:07,700 –> 00:06:09,733
他只能接触那几个男人
171
00:06:09,933 –> 00:06:11,733
于是他在那里面挑出了一个
172
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他认为很不错的
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00:06:13,700 –> 00:06:17,200
其实他所遇见的那个男人
174
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只是众多优秀的男人当中
175
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最普通的一个
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只是他不知道而已
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如果他在嫁人之前走进迟老师课堂
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会看我靠
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00:06:26,866 –> 00:06:28,366
这里有这么多优质资源
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他可能那个男
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的就不嫁了
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哎我讲的有没有道理
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00:06:33,766 –> 00:06:34,366
有
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00:06:34,366 –> 00:06:35,100
再举例各位
185
00:06:35,100 –> 00:06:36,133
我有调查发现
186
00:06:36,133 –> 00:06:37,800
凡是卖豪车的女孩子
187
00:06:38,066 –> 00:06:39,800
卖豪车的就是卖保时捷
188
00:06:40,333 –> 00:06:42,566
卖奔驰卖宝马
189
00:06:43,333 –> 00:06:44,200
卖法拉利
190
00:06:45,100 –> 00:06:48,166
卖这个兰博基尼啊
191
00:06:48,200 –> 00:06:49,066
卖这个
192
00:06:49,066 –> 00:06:51,966
这些车的女孩子一般嫁的都不错
193
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为什么
194
00:06:53,100 –> 00:06:56,366
因为她接触的都是购车的一些车主
195
00:06:56,400 –> 00:06:58,500
和相对比较有钱的男人
196
00:06:58,500 –> 00:07:00,733
所以她在卖车的过程当中
197
00:07:00,733 –> 00:07:02,400
还有卖别墅的过程当中
198
00:07:02,400 –> 00:07:03,966
她久而久之
199
00:07:03,966 –> 00:07:05,666
她把自己的眼光怎么样
200
00:07:06,866 –> 00:07:08,700
提高了拉高了
201
00:07:08,700 –> 00:07:09,266
他心里想
202
00:07:09,266 –> 00:07:12,000
老娘要找得找这样的人来听懂
203
00:07:12,000 –> 00:07:12,900
举个所确认
204
00:07:13,166 –> 00:07:14,300
你们觉得对不对
205
00:07:14,366 –> 00:07:15,733
对对了
206
00:07:16,900 –> 00:07:18,400
所以女人不要轻易嫁人
207
00:07:18,400 –> 00:07:19,300
我跟你说
208
00:07:20,300 –> 00:07:21,100
知道吗
209
00:07:21,766 –> 00:07:24,166
男人不要轻易结婚
210
00:07:24,166 –> 00:07:24,966
知道吗
211
00:07:25,566 –> 00:07:26,800
这是核心关键点
212
00:07:26,800 –> 00:07:27,566
你结了婚
213
00:07:27,566 –> 00:07:28,566
你就得负责任
214
00:07:29,100 –> 00:07:30,333
好好过日子
215
00:07:30,566 –> 00:07:32,200
没结婚之前不要轻易结婚
216
00:07:32,200 –> 00:07:33,200
先强大自己
217
00:07:33,200 –> 00:07:34,600
对吧先抱个荷包
218
00:07:36,300 –> 00:07:36,800
商业模式
219
00:07:36,800 –> 00:07:38,866
一者咔钻石王老五
220
00:07:38,866 –> 00:07:41,266
身边优秀女人自动被吸引
221
00:07:42,300 –> 00:07:43,666
追追追追什么追
222
00:07:43,700 –> 00:07:44,866
穷追不舍
223
00:07:44,866 –> 00:07:45,733
这就叫追
224
00:07:46,900 –> 00:07:48,566
没实力追来的女人
225
00:07:48,566 –> 00:07:49,900
你有尊严吗
226
00:07:49,966 –> 00:07:51,133
你没有尊严
227
00:07:51,733 –> 00:07:52,766
就跟我一样
228
00:07:53,066 –> 00:07:55,533
那想当年女人一感冒啊
229
00:07:55,533 –> 00:07:57,600
那那那感冒药送上了
230
00:07:57,600 –> 00:07:58,866
天天送礼物
231
00:07:58,933 –> 00:08:00,200
天天乞讨似的
232
00:08:00,200 –> 00:08:02,100
舔狗似的追到了
233
00:08:02,400 –> 00:08:03,800
结果自己混的不怎么样
234
00:08:03,800 –> 00:08:05,400
骑个摩托车嘛
235
00:08:05,400 –> 00:08:06,466
火花塞淹了嘛
236
00:08:06,466 –> 00:08:09,133
踹半天还踹不着啊
237
00:08:09,133 –> 00:08:12,066
带他去逛个那个服装市场
238
00:08:12,366 –> 00:08:13,266
然后的话
239
00:08:13,266 –> 00:08:14,533
一一吵架
240
00:08:14,533 –> 00:08:15,966
对方怎么说知道吗
241
00:08:16,400 –> 00:08:19,800
要不是你想当年死乞白赖的追我
242
00:08:20,666 –> 00:08:22,066
我他妈能跟你在一起吗
243
00:08:22,066 –> 00:08:25,333
啊混成这个样子的就没有尊严
244
00:08:25,800 –> 00:08:26,600
知道吗
245
00:08:27,366 –> 00:08:29,566
所以当自己强大了之后呢
246
00:08:29,933 –> 00:08:31,066
就不一样了
247
00:08:31,400 –> 00:08:32,500
女人自动
248
00:08:33,100 –> 00:08:34,566
自动会给你干嘛
249
00:08:35,566 –> 00:08:36,366
抛媚眼
250
00:08:38,166 –> 00:08:39,700
所以我跟你讲啊
251
00:08:40,066 –> 00:08:42,133
男人有男人
252
00:08:42,133 –> 00:08:44,933
没实力你跟谁都没戏
253
00:08:45,133 –> 00:08:46,466
男人有了钱
254
00:08:46,466 –> 00:08:47,700
你跟谁都有缘
255
00:08:50,000 –> 00:08:52,866
没有实力的男人同意
256
00:08:57,200 –> 00:09:01,400
没有实力的男人才说女人现实
257
00:09:03,200 –> 00:09:06,766
没有魅力的女人你才说男人花心
258
00:09:08,500 –> 00:09:09,000
来告诉我
259
00:09:09,000 –> 00:09:09,800
对不对对
260
00:09:10,400 –> 00:09:11,700
强大自己吧
261
00:09:11,700 –> 00:09:13,666
这个社会一切皆正常
262
00:09:13,700 –> 00:09:15,000
不要说女人现实
263
00:09:15,566 –> 00:09:17,733
要思考自己为什么还不够强大
264
00:09:17,900 –> 00:09:19,666
还不能满足她的现实
265
00:09:20,000 –> 00:09:22,666
对吧这是核心关键点啊
266
00:09:23,500 –> 00:09:24,300
所以
267
00:09:25,600 –> 00:09:27,100
所以你看看那些直播的美女
268
00:09:27,100 –> 00:09:28,266
在直播间里滋滋病
269
00:09:28,266 –> 00:09:30,500
你看那底边的那些那些屌丝
270
00:09:30,866 –> 00:09:32,400
哇长得好美啊
271
00:09:32,533 –> 00:09:33,933
哇好有气质啊
272
00:09:34,066 –> 00:09:34,900
哇好厉害哇
273
00:09:34,900 –> 00:09:36,000
能不能加个微信啊
274
00:09:36,000 –> 00:09:36,966
你看那些搞直播的
275
00:09:36,966 –> 00:09:39,100
那美女理都不理她那种
276
00:09:39,100 –> 00:09:41,266
大哥我有的时候去看一下
277
00:09:41,266 –> 00:09:42,566
但是我从来不刷钱啊
278
00:09:43,600 –> 00:09:44,933
就我我就是个貔貅
279
00:09:44,933 –> 00:09:46,300
只进不出你知道吗
280
00:09:46,666 –> 00:09:48,166
啊然后我就在那看一看
281
00:09:48,166 –> 00:09:50,500
我靠那大哥从来都不说话的
282
00:09:50,666 –> 00:09:52,400
直接咔礼物怼上
283
00:09:52,400 –> 00:09:53,333
咔一怼字
284
00:09:53,600 –> 00:09:54,933
哇大哥比心
285
00:09:54,933 –> 00:09:55,933
微耶
286
00:09:56,733 –> 00:09:57,300
比完了之后
287
00:09:57,300 –> 00:09:58,566
大哥里边说加微
288
00:09:59,666 –> 00:10:00,866
直接咔咔咔一刷
289
00:10:00,866 –> 00:10:02,500
那个那个什么礼物也刷了
290
00:10:02,500 –> 00:10:04,333
什么那个那个什么宇宙飞船也刷