1
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思考一下
2
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这3天是痛苦之旅
3
00:00:02,666 –> 00:00:04,100
这3天是辛苦之旅
4
00:00:04,100 –> 00:00:05,600
这3天是思考之旅
5
00:00:05,700 –> 00:00:06,966
这3天好好盘点一下
6
00:00:06,966 –> 00:00:09,366
你的企业为什么会走成今天这个样子
7
00:00:09,366 –> 00:00:10,266
我告诉你
8
00:00:10,266 –> 00:00:12,866
我们今天很多问题都不是今天造成的
9
00:00:12,900 –> 00:00:14,333
是过去的疑难杂症
10
00:00:14,333 –> 00:00:16,266
是过去我们犯了巨大的错误
11
00:00:16,400 –> 00:00:19,566
然后我们今天是为昨天的错误犯了错
12
00:00:19,566 –> 00:00:21,533
去买单告诉我对还不对
13
00:00:22,066 –> 00:00:23,533
所以这是核心问题
14
00:00:23,533 –> 00:00:25,333
所以有些老板晚上听完会笑
15
00:00:25,400 –> 00:00:27,600
好开心终于找到将来该怎么走了
16
00:00:27,600 –> 00:00:28,866
有些老板会很痛苦
17
00:00:28,900 –> 00:00:29,533
痛苦什么
18
00:00:29,533 –> 00:00:30,566
痛苦说他妈的
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00:00:30,566 –> 00:00:32,066
这个课如果早来一年
20
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我就不会投那笔钱了
21
00:00:34,100 –> 00:00:35,566
那个工厂我就不会上了
22
00:00:35,566 –> 00:00:37,200
那个生意我就不做了
23
00:00:37,200 –> 00:00:39,000
那个人我就不合作了
24
00:00:39,100 –> 00:00:40,566
那个事我就不干了
25
00:00:40,566 –> 00:00:42,566
哎呀我亏的那100万200万
26
00:00:42,700 –> 00:00:44,666
就是因为我这么干导致的
27
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所以没办法呀
28
00:00:47,166 –> 00:00:47,666
各位来
29
00:00:47,666 –> 00:00:49,566
跟我说人生没有如果
30
00:00:50,466 –> 00:00:51,733
人生没有后果
31
00:00:51,933 –> 00:00:54,000
只有后果和结果
32
00:00:54,366 –> 00:00:56,400
只有后果和结果
33
00:00:56,533 –> 00:00:57,900
如果我不跟他结婚
34
00:00:58,000 –> 00:00:59,333
如果我不做那个生意
35
00:00:59,333 –> 00:01:00,600
如果我不跟他合作
36
00:01:00,666 –> 00:01:01,700
如果我不做这个事
37
00:01:01,700 –> 00:01:02,333
哪有如果
38
00:01:02,333 –> 00:01:03,400
你已经做了
39
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来告诉我对还不对
40
00:01:05,133 –> 00:01:06,100
这没有如果
41
00:01:06,700 –> 00:01:09,766
只有苦果和结果啊
42
00:01:09,966 –> 00:01:11,166
来是这么回事吗
43
00:01:11,266 –> 00:01:13,200
来请问做生意有亏过钱的请举手
44
00:01:13,733 –> 00:01:14,933
亏过钱的好什么
45
00:01:14,933 –> 00:01:17,066
看下暂时你的人生有点负债的
46
00:01:17,066 –> 00:01:18,466
你的人生有点负债的
47
00:01:18,466 –> 00:01:19,666
买个房买个车
48
00:01:19,666 –> 00:01:20,700
每个月供个贷款
49
00:01:20,700 –> 00:01:21,500
那个不算
50
00:01:21,533 –> 00:01:23,100
那个对你来讲毛毛雨嘛
51
00:01:23,100 –> 00:01:23,600
来你你
52
00:01:23,600 –> 00:01:26,300
你由于投了一笔生意
53
00:01:26,333 –> 00:01:27,600
或者给别人担保了
54
00:01:27,766 –> 00:01:28,766
或者借别人钱
55
00:01:28,766 –> 00:01:30,000
你别人的钱
56
00:01:30,000 –> 00:01:32,400
别人把你的钱给借了不还了
57
00:01:32,533 –> 00:01:35,066
导致你损失了几十万上百万
58
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甚至展示负债
59
00:01:36,133 –> 00:01:36,500
有有
60
00:01:36,500 –> 00:01:37,966
有这样的这种经历
61
00:01:37,966 –> 00:01:40,566
或者正处在这种这种情况的情绪中
62
00:01:41,200 –> 00:01:43,366
这次将给你们讲如何负债翻转
63
00:01:43,800 –> 00:01:45,000
怎么样负债翻转
64
00:01:45,133 –> 00:01:46,066
负债的原因
65
00:01:46,266 –> 00:01:47,200
负债的核心
66
00:01:47,300 –> 00:01:48,866
如何负债彻底翻盘
67
00:01:48,900 –> 00:01:49,900
也会给你们涉及到
68
00:01:49,900 –> 00:01:50,600
各位好还是不好
69
00:01:50,600 –> 00:01:52,700
好所以一定要认真听啊
70
00:01:52,700 –> 00:01:53,366
来各位
71
00:01:53,366 –> 00:01:54,566
那我想请问你
72
00:01:54,666 –> 00:01:56,533
这个今天
73
00:01:56,533 –> 00:01:58,200
我们已经达成共识了
74
00:01:58,200 –> 00:01:59,366
做生意不好做
75
00:01:59,533 –> 00:02:00,666
来各位
76
00:02:00,666 –> 00:02:02,766
那今天传统生意很难
77
00:02:03,366 –> 00:02:05,333
各行各业都很难
78
00:02:05,666 –> 00:02:06,966
那我想请问你
79
00:02:06,966 –> 00:02:08,166
既然生意很难
80
00:02:08,166 –> 00:02:09,133
我们要思考一下
81
00:02:09,133 –> 00:02:12,133
生意为什么越来越难了
82
00:02:12,566 –> 00:02:14,666
来过去经常说过这样一句话
83
00:02:14,733 –> 00:02:18,700
叫好酒不怕什么巷子深
84
00:02:18,733 –> 00:02:19,966
这个逻辑是错的
85
00:02:20,166 –> 00:02:23,866
因为今天好酒也怕巷子深
86
00:02:23,900 –> 00:02:25,900
因为各行各业
87
00:02:26,566 –> 00:02:27,766
各行各业
88
00:02:27,866 –> 00:02:29,366
你的同行很多
89
00:02:29,500 –> 00:02:31,700
你的对手很多
90
00:02:32,333 –> 00:02:34,366
客户的选择怎么样
91
00:02:35,133 –> 00:02:37,166
很多因此
92
00:02:37,166 –> 00:02:42,200
各位各行各业的产品都已经从产品的
93
00:02:42,800 –> 00:02:44,466
就不用再先发微信了啊
94
00:02:44,466 –> 00:02:46,000
服务客户的事情再说
95
00:02:46,300 –> 00:02:50,100
各行各业已经从产品的稀缺
96
00:02:50,800 –> 00:02:52,933
到了今天产品的过剩
97
00:02:53,600 –> 00:02:56,666
到了今天产品的什么泛滥
98
00:02:57,000 –> 00:02:58,900
所以各行各业都在内卷
99
00:02:58,900 –> 00:03:00,500
甚至很多老板选择躺平
100
00:03:00,500 –> 00:03:01,500
告诉我有没有有
101
00:03:02,000 –> 00:03:03,266
来各位
102
00:03:03,400 –> 00:03:05,533
过去产品稀缺的时候
103
00:03:05,566 –> 00:03:07,733
你的行业处于暴利期
104
00:03:08,100 –> 00:03:10,533
为什么那个时候你的行业可以暴利
105
00:03:10,666 –> 00:03:11,700
很简单
106
00:03:11,866 –> 00:03:15,666
因为那个时候竞争对手怎么样
107
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竞争对手不是少
108
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是很少
109
00:03:20,900 –> 00:03:22,266
竞争对手很少
110
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客户都是菜鸟
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知道吗叫竞争对手很少
112
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客户都是菜鸟
113
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来
114
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慢慢的这个行业进入到产品过剩了
115
00:03:33,400 –> 00:03:34,666
对手越来越多了
116
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所以
117
00:03:35,066 –> 00:03:38,566
你的行业慢慢从暴利迈向了微利了
118
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迈向了微利期
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这个时候你会发现
120
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叫竞争对手变多
121
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竞争对手变多
122
00:03:45,300 –> 00:03:46,933
顾客选择怎么样
123
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对顾客选择
124
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也变多了来
125
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现在产品泛滥
126
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这个时候
127
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你那个行业慢慢进入到什么阶段了
128
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知道吗慢慢的进入到无利阶段了
129
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就这个行业没得玩了
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这个行业的利润越来越低了
131
00:04:06,700 –> 00:04:09,466
这个行业的空间也越来越小了
132
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所以产品越来越难卖
133
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对手越来越多
134
00:04:14,133 –> 00:04:18,466
而且这个时候客户都已经变成专家了
135
00:04:18,933 –> 00:04:20,933
就是客户已变专家
136
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知道吗竞争对手极多
137
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客户选择也极多了
138
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所以你会发现
139
00:04:28,200 –> 00:04:30,900
你那个行业正处在这个阶段了
140
00:04:30,900 –> 00:04:33,866
就是你的行业产品已经泛滥了
141
00:04:34,000 –> 00:04:36,266
好像感觉已经快没得完了
142
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好像感觉快没得利润了
143
00:04:38,466 –> 00:04:40,666
来是属于这种处境的请举手
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00:04:42,166 –> 00:04:43,366
好手放下
145
00:04:43,366 –> 00:04:45,500
你的行业还处于暴利阶段的
146
00:04:45,500 –> 00:04:46,700
请举手暴利
147
00:04:46,700 –> 00:04:48,566
你是暴利行业啊
148
00:04:48,566 –> 00:04:50,600
这还好还有一两个暴利行业的
149
00:04:50,600 –> 00:04:51,766
那学完了就更爆了
150
00:04:51,766 –> 00:04:53,933
我跟你讲啊来
151
00:04:54,100 –> 00:04:55,966
因此传统生意很难做
152
00:04:55,966 –> 00:04:58,100
我要告诉你的是 2023年
153
00:04:58,166 –> 00:04:58,966
就今年
154
00:04:58,966 –> 00:05:03,300
是过往10年当中生意最难做的一年
155
00:05:03,300 –> 00:05:04,133
为什么各位
156
00:05:04,133 –> 00:05:06,466
晚上8点钟很多大街上空空如也
157
00:05:06,700 –> 00:05:08,866
门店冷冷清清
158
00:05:09,300 –> 00:05:10,300
门店冷冷清清
159
00:05:10,333 –> 00:05:11,366
我想请问你
160
00:05:11,466 –> 00:05:12,333
疫情结束之后
161
00:05:12,333 –> 00:05:13,600
你的生意变好了吗
162
00:05:15,166 –> 00:05:18,000
消费呢消费力提升了没
163
00:05:19,366 –> 00:05:21,133
下降了啊
164
00:05:21,133 –> 00:05:21,933
为什么
165
00:05:22,766 –> 00:05:24,266
因为三年疫情
166
00:05:24,266 –> 00:05:26,466
搞得很多人消费能力不足
167
00:05:26,700 –> 00:05:28,000
没钱了
168
00:05:28,666 –> 00:05:32,300
花钱越来越越谨慎了
169
00:05:32,700 –> 00:05:34,966
口袋银两不多了
170
00:05:35,066 –> 00:05:37,966
所以对你经营企业
171
00:05:37,966 –> 00:05:42,366
驾驭企业的水平和能力的要求更高了
172
00:05:42,766 –> 00:05:45,800
因为客户的钱搞不出来了啊
173
00:05:45,933 –> 00:05:48,000
还还先不说你是做正当生意
174
00:05:48,000 –> 00:05:50,333
生意你割韭菜都割不出来了
175
00:05:51,166 –> 00:05:52,400
只有韭菜苗了
176
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来告诉我
177
00:05:53,733 –> 00:05:54,533
对还不对
178
00:05:54,766 –> 00:05:55,600
怎么办呢
179
00:05:56,066 –> 00:05:56,866
啊
180
00:05:57,466 –> 00:05:59,700
我们首先得找到问题的核心啊
181
00:05:59,866 –> 00:06:00,933
各位我想请问你
182
00:06:00,966 –> 00:06:03,400
你觉得开门店最大的成本是什么
183
00:06:03,466 –> 00:06:05,300
就是今天现场所有开实体门店的
184
00:06:05,300 –> 00:06:06,000
举个手试一下
185
00:06:06,000 –> 00:06:07,900
来开实体门店的哇
186
00:06:07,900 –> 00:06:08,700
这么多来
187
00:06:08,700 –> 00:06:10,600
请问你认为你的生意
188
00:06:10,600 –> 00:06:13,066
开门店最大的成本是什么
189
00:06:14,533 –> 00:06:15,533
员工工资啊
190
00:06:16,000 –> 00:06:16,800
房租
191
00:06:17,400 –> 00:06:18,200
水电
192
00:06:18,800 –> 00:06:20,800
进货还有什么
193
00:06:22,200 –> 00:06:24,266
货的成本啊
194
00:06:24,266 –> 00:06:27,500
货客啊货客成本啊
195
00:06:27,500 –> 00:06:28,200
还有什么
196
00:06:28,200 –> 00:06:30,333
装修同意
197
00:06:30,333 –> 00:06:31,666
装修人力
198
00:06:31,933 –> 00:06:32,733
房租
199
00:06:33,566 –> 00:06:35,600
库存呃
200
00:06:35,600 –> 00:06:36,900
什么获客来
201
00:06:36,900 –> 00:06:39,066
同意这些都是成本的请举手
202
00:06:39,066 –> 00:06:41,066
瞎扯啊啊
203
00:06:41,200 –> 00:06:42,500
我就问你一句话
204
00:06:42,700 –> 00:06:45,666
别人家就没有房租啦
205
00:06:46,266 –> 00:06:48,133
别人家就不装修啦
206
00:06:48,400 –> 00:06:49,866
别人家就没有货啊
207
00:06:50,200 –> 00:06:51,733
别人家就不招员工啊
208
00:06:51,966 –> 00:06:53,466
别人家就没有水电费
209
00:06:54,000 –> 00:06:55,800
你的对手就不需要物业费
210
00:06:56,566 –> 00:06:58,666
凡是对手都在发生的成本
211
00:06:59,000 –> 00:07:01,266
对你而言就不叫成本
212
00:07:01,300 –> 00:07:02,100
听懂了没
213
00:07:02,266 –> 00:07:04,733
凡是对手正在发生的成本
214
00:07:04,900 –> 00:07:07,900
对你而言那就不叫成本
215
00:07:08,466 –> 00:07:10,200
我要给你表达的是
216
00:07:10,466 –> 00:07:13,333
今天所有开门店最大的成本
217
00:07:13,333 –> 00:07:15,666
四个字没有人来
218
00:07:16,700 –> 00:07:18,600
没有客流
219
00:07:19,100 –> 00:07:20,766
这是今天最大的成本
220
00:07:20,866 –> 00:07:23,566
你记住当你每天人流爆满
221
00:07:24,466 –> 00:07:27,133
当你每天客户排队的时候
222
00:07:27,333 –> 00:07:28,566
房租不是问题
223
00:07:28,733 –> 00:07:30,466
员工工资不是问题
224
00:07:30,566 –> 00:07:32,133
装修不是问题
225
00:07:32,333 –> 00:07:34,100
员工底薪不是问题
226
00:07:34,533 –> 00:07:36,200
核心问题只有四个字
227
00:07:37,066 –> 00:07:37,866
没有流量
228
00:07:37,966 –> 00:07:38,700
没有人来
229
00:07:38,700 –> 00:07:39,866
来给我说没有流量
230
00:07:41,000 –> 00:07:41,966
没有人来
231
00:07:43,066 –> 00:07:45,933
开一个工厂最大的成本不是厂房
232
00:07:45,933 –> 00:07:46,733
不是设备
233
00:07:46,800 –> 00:07:49,733
开一个工厂最大的成本是没有订单
234
00:07:50,466 –> 00:07:53,400
开个饭店最大的成本是没人来吃
235
00:07:53,600 –> 00:07:56,466
开个服装店最大的成本是没人来买
236
00:07:57,166 –> 00:07:58,400
来告诉我对还是不对
237
00:07:58,400 –> 00:07:59,200
对
238
00:07:59,366 –> 00:08:00,400
同意的请举手
239
00:08:01,000 –> 00:08:03,100
所以你要思考怎么有人来吃
240
00:08:03,266 –> 00:08:04,333
怎么有人来买
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怎么样疯狂的有大量的订单涌进来
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而不是天天在那里琢磨卖点货
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而不是天天在那琢磨降低成本因
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为你关注点都错了
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你的关注点错了
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你接下来所有你的焦点都错了
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所以你所有的思考逻辑
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思考路径全错
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全部都错了啊
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所以这就叫南辕北辙
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因此我想请问你老板
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费尽心机
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辛辛苦苦
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如此繁忙
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但是你们发现你的企业越来越难
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你的投入越来越多
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越做越惨
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当然有些同学是准备创业
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你准备创业
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你更来对地方了
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你不知道
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今天很多人创业创的伤痕累累
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你不知道
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今天很多人创业创的负债累累
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很多人创业把自己创成失信人
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很多人创业
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让自己在创业的路上一路艰辛
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就是在创业之前没有好的商业模式
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就先开干了
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他真的相信了王健林说的一句话
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什么清华北大都不如妈
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老子胆子大啊
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他真的相信了王健林说了一句话
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人生若不是大胆冒险
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便是一无所获
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所以王健林说我们要学会富贵险中求
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好嘞现在搞到49%的股份转让掉了
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偿还负债来
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现在正在处于这个阶段
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王健林同志来
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同意的请举手
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好手放下
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所以没有创业的现场的同学
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正准备创业的人
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太棒了你在做未雨绸缪
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你在你在做提前准备
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你再看看生意到底应该怎么做
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到底应该怎么玩
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你会深刻的解读到
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原来做生意
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真的是不能花自己一分钱的
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所以正准备创业
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暂时还没创业的同学来
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请举个手啊
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也有些你们太有智慧了
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你知道吗
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就是没创业之前
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先研究研究
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我们到底应该怎么创业
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我们到底应该怎么赚钱
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到底应该怎么搞钱