1
00:00:00,166 –> 00:00:01,400
渠道的动销重不重要
2
00:00:01,400 –> 00:00:01,766
来告诉我
3
00:00:01,766 –> 00:00:02,000
重不重要
4
00:00:02,000 –> 00:00:04,100
重要就非常重要啊
5
00:00:04,100 –> 00:00:04,866
来大家告诉我
6
00:00:04,866 –> 00:00:05,666
有没有道理有
7
00:00:06,100 –> 00:00:09,000
对啊这个这个特别重要啊
8
00:00:09,266 –> 00:00:12,300
所以我们昨天给大家介绍了
9
00:00:12,300 –> 00:00:14,800
介绍了什么叫终端
10
00:00:15,866 –> 00:00:20,266
终端就是买和卖最近的什么接触点
11
00:00:20,700 –> 00:00:21,700
对叫终端
12
00:00:21,966 –> 00:00:23,300
什么叫渠道
13
00:00:23,800 –> 00:00:26,100
渠道就是买啊
14
00:00:26,100 –> 00:00:27,200
渠道就是产品
15
00:00:27,200 –> 00:00:29,333
从工厂到消费者手里的
16
00:00:29,333 –> 00:00:33,066
整个整个通路
17
00:00:33,666 –> 00:00:37,666
整个通道就叫做渠道
18
00:00:37,800 –> 00:00:39,200
所以终端渠道
19
00:00:39,200 –> 00:00:44,700
我们今天将给大家底层动销12大体系
20
00:00:45,300 –> 00:00:46,966
我们把这个给你讲完
21
00:00:46,966 –> 00:00:47,966
你就知道了
22
00:00:48,700 –> 00:00:49,700
我们今天
23
00:00:49,700 –> 00:00:52,333
到底应该怎么样把门店做动销
24
00:00:52,366 –> 00:00:54,900
我们今天到底应该怎么样设计爆品
25
00:00:55,133 –> 00:00:57,000
我们今天到底应该怎么样引流
26
00:00:57,133 –> 00:01:00,533
我们今天到底应该怎么样锁客
27
00:01:00,533 –> 00:01:04,466
我们今天到底做生意为什么没有人买
28
00:01:04,600 –> 00:01:05,733
为什么没有人卖
29
00:01:05,733 –> 00:01:08,066
我们问题到底出在哪里
30
00:01:08,066 –> 00:01:10,600
把这个点给大家讲清晰
31
00:01:10,800 –> 00:01:11,766
各位好是吧
32
00:01:11,866 –> 00:01:12,466
好
33
00:01:12,466 –> 00:01:13,466
我想请问你
34
00:01:14,133 –> 00:01:16,533
你觉得你的经销商
35
00:01:16,966 –> 00:01:18,200
你的代理商
36
00:01:18,266 –> 00:01:19,466
你的渠道
37
00:01:19,600 –> 00:01:20,666
你的客户
38
00:01:20,700 –> 00:01:25,866
包括你的人才有没有绝对的忠诚度
39
00:01:26,166 –> 00:01:26,966
没有
40
00:01:27,400 –> 00:01:30,200
每个人最忠诚的到底是谁
41
00:01:31,266 –> 00:01:36,500
他自己因为每个人最爱的是自己
42
00:01:36,566 –> 00:01:37,000
各位
43
00:01:37,000 –> 00:01:37,866
有没有道理
44
00:01:38,500 –> 00:01:40,400
对了所以好了
45
00:01:40,566 –> 00:01:42,166
第一个引流体系
46
00:01:42,600 –> 00:01:43,500
引流体系
47
00:01:44,000 –> 00:01:45,266
各位这个很重要
48
00:01:45,266 –> 00:01:48,333
我们有没有听说过一个词叫引流啊
49
00:01:49,200 –> 00:01:50,333
有听说过吧
50
00:01:50,466 –> 00:01:51,600
好了引流
51
00:01:52,700 –> 00:01:55,200
那什么叫引流呢
52
00:01:56,166 –> 00:01:56,966
引流
53
00:01:57,866 –> 00:01:58,866
来跟我说
54
00:01:58,866 –> 00:02:00,000
吸引客流
55
00:02:00,533 –> 00:02:01,766
吸引客流
56
00:02:01,966 –> 00:02:03,000
吸引客流
57
00:02:03,366 –> 00:02:04,333
吸引客流
58
00:02:04,366 –> 00:02:05,333
就叫引流
59
00:02:05,400 –> 00:02:06,466
就叫引流
60
00:02:08,000 –> 00:02:10,533
而既然叫引流
61
00:02:10,866 –> 00:02:12,100
吸引客流
62
00:02:12,166 –> 00:02:17,266
那么你设计的引流体系的出发点
63
00:02:17,700 –> 00:02:19,100
是为了赚钱
64
00:02:19,100 –> 00:02:20,000
还是为了引流
65
00:02:20,200 –> 00:02:21,600
引流
66
00:02:21,800 –> 00:02:23,066
那你为了引流
67
00:02:23,066 –> 00:02:23,800
那我想请问你
68
00:02:23,800 –> 00:02:25,733
你觉得是流量重要还是销
69
00:02:25,733 –> 00:02:26,533
量重要
70
00:02:30,666 –> 00:02:33,000
哪个是哪个是前提
71
00:02:33,000 –> 00:02:34,066
哪个是结果
72
00:02:35,866 –> 00:02:37,900
哎有一位同学说的很经典
73
00:02:38,200 –> 00:02:39,533
他这句话说的很牛逼
74
00:02:39,733 –> 00:02:40,466
那你都说了
75
00:02:40,466 –> 00:02:41,300
那我还说啥
76
00:02:42,533 –> 00:02:43,333
说的很牛逼
77
00:02:43,733 –> 00:02:44,466
他说的很对
78
00:02:44,466 –> 00:02:44,966
来跟我说
79
00:02:44,966 –> 00:02:45,866
没有流量
80
00:02:45,966 –> 00:02:46,966
没有流量
81
00:02:47,000 –> 00:02:48,166
哪来销量
82
00:02:48,300 –> 00:02:49,366
哪来销量
83
00:02:49,700 –> 00:02:51,700
写上同学贡献的
84
00:02:51,700 –> 00:02:52,800
不然这句话我都忘了
85
00:02:52,800 –> 00:02:53,933
哪个同学说的来
86
00:02:55,200 –> 00:02:56,366
加加加5
87
00:02:56,366 –> 00:02:58,533
加500分很棒啊
88
00:02:58,533 –> 00:02:59,866
加500分很好
89
00:03:00,466 –> 00:03:00,966
来跟我说
90
00:03:00,966 –> 00:03:01,900
先有流量
91
00:03:04,200 –> 00:03:05,400
才有销量
92
00:03:05,600 –> 00:03:07,000
才有销量
93
00:03:07,500 –> 00:03:09,266
你得先有基础流量
94
00:03:09,366 –> 00:03:10,366
这是核心
95
00:03:11,166 –> 00:03:12,366
我第一天都跟你讲了
96
00:03:12,366 –> 00:03:13,533
要流量为王
97
00:03:13,866 –> 00:03:16,666
要现金为王
98
00:03:17,300 –> 00:03:17,866
这是核心
99
00:03:17,866 –> 00:03:18,733
关键点来
100
00:03:19,100 –> 00:03:20,566
这一次现场200多人
101
00:03:21,066 –> 00:03:22,200
大概是现场
102
00:03:22,966 –> 00:03:27,266
呃我报名的是251人
103
00:03:27,300 –> 00:03:28,333
现场真实事件
104
00:03:28,333 –> 00:03:29,400
报名的251人
105
00:03:29,400 –> 00:03:31,133
有些人又临时有事就没来
106
00:03:31,200 –> 00:03:32,366
然后我看签到人数
107
00:03:32,366 –> 00:03:35,266
大概是 210多人
108
00:03:35,266 –> 00:03:36,000
已经很满了
109
00:03:36,000 –> 00:03:38,133
210多人那到目前为止
110
00:03:38,133 –> 00:03:40,466
报名核报的已经50多人了
111
00:03:40,466 –> 00:03:41,366
应该是55人
112
00:03:41,366 –> 00:03:42,300
是56人了
113
00:03:42,300 –> 00:03:43,166
那我想请问你
114
00:03:43,166 –> 00:03:45,166
如果没有200多人的基数
115
00:03:45,200 –> 00:03:47,400
没有200多人的这个流量的基数
116
00:03:47,533 –> 00:03:49,900
那还能有50多人报名核报吗
117
00:03:51,100 –> 00:03:53,766
所以是不是得先思考怎么让这200人来
118
00:03:54,466 –> 00:03:55,933
这200人来了之后的话
119
00:03:55,933 –> 00:03:56,900
他有一个漏斗
120
00:03:57,466 –> 00:03:58,133
销售漏斗
121
00:03:58,133 –> 00:04:00,166
这200多人当中自然就会有
122
00:04:01,333 –> 00:04:04,100
哎这50多个核爆了呀
123
00:04:04,133 –> 00:04:05,500
五六十个核爆了呀
124
00:04:05,900 –> 00:04:07,266
这五六十个核爆当中
125
00:04:07,266 –> 00:04:08,666
他们听完拿到结果了
126
00:04:08,666 –> 00:04:09,600
发现太好了
127
00:04:09,600 –> 00:04:10,400
太有效了
128
00:04:10,400 –> 00:04:11,533
老师没受
129
00:04:11,533 –> 00:04:12,366
让我受伤
130
00:04:12,500 –> 00:04:13,766
老师收我29,900
131
00:04:13,766 –> 00:04:15,066
给了我10倍的价值
132
00:04:15,066 –> 00:04:16,366
我回去流量放大了
133
00:04:16,366 –> 00:04:17,133
现金流放大了
134
00:04:17,133 –> 00:04:17,733
也招到商了
135
00:04:17,733 –> 00:04:18,533
也融到资了
136
00:04:18,533 –> 00:04:19,900
内部人才也锁定了
137
00:04:19,900 –> 00:04:22,466
那个时候在让他来复训一下
138
00:04:22,466 –> 00:04:24,166
那他有没有可能报全案呢
139
00:04:24,466 –> 00:04:25,266
有
140
00:04:25,666 –> 00:04:26,566
那肯定有啊
141
00:04:26,566 –> 00:04:28,800
这50多个里边个还能搞不出来十个
142
00:04:28,800 –> 00:04:29,333
八个全案
143
00:04:29,333 –> 00:04:30,333
呢能
144
00:04:30,500 –> 00:04:31,700
那肯定会有啊
145
00:04:31,800 –> 00:04:32,266
来告诉我
146
00:04:32,266 –> 00:04:33,166
是不是这个道理啊
147
00:04:33,166 –> 00:04:34,200
是对啊
148
00:04:34,966 –> 00:04:38,333
所以不能想着一口就吃个大胖子
149
00:04:39,066 –> 00:04:39,866
对我要一步
150
00:04:39,866 –> 00:04:40,400
来给我说
151
00:04:40,400 –> 00:04:42,333
饭要一口一口的吃
152
00:04:42,666 –> 00:04:44,666
饭要一口一口的吃
153
00:04:44,900 –> 00:04:45,366
来告诉我
154
00:04:45,366 –> 00:04:46,566
对不对对你
155
00:04:46,566 –> 00:04:47,966
很多老师就比较贪
156
00:04:48,200 –> 00:04:49,133
怎么贪呢
157
00:04:50,000 –> 00:04:52,866
讲上两天课就迫不及待想成交你
158
00:04:52,866 –> 00:04:54,166
其他讲商业模式的老师
159
00:04:54,166 –> 00:04:54,933
那缠着你
160
00:04:54,933 –> 00:04:57,166
来告诉我有没有搞到12点
161
00:04:57,166 –> 00:04:58,366
派个助教不让你睡觉
162
00:04:58,366 –> 00:05:01,566
来告诉我有没有跟你谈啊
163
00:05:02,400 –> 00:05:03,000
就像哎
164
00:05:03,000 –> 00:05:03,866
还上过都知道
165
00:05:03,866 –> 00:05:05,333
你看就是就是
166
00:05:05,466 –> 00:05:06,800
有些老板就这样子的
167
00:05:07,000 –> 00:05:08,333
吃了第五个烧饼
168
00:05:08,333 –> 00:05:10,800
吃饱了然后就给别人说
169
00:05:11,266 –> 00:05:13,200
你怎么不找过第五个烧饼呢
170
00:05:16,333 –> 00:05:17,866
他的意思是不用吃前面第四个
171
00:05:17,866 –> 00:05:19,000
直接吃第五个就好了呀
172
00:05:19,000 –> 00:05:20,133
那不就吃饱了吗
173
00:05:20,466 –> 00:05:21,666
前四个是基础啊
174
00:05:21,666 –> 00:05:22,166
来告诉我
175
00:05:22,166 –> 00:05:22,966
是不是啊
176
00:05:22,966 –> 00:05:23,800
是对啊
177
00:05:24,000 –> 00:05:27,166
所以就今天太多太多的人在干嘛
178
00:05:27,166 –> 00:05:29,900
知道吗急功尽力
179
00:05:30,300 –> 00:05:31,933
急功近利啊
180
00:05:31,933 –> 00:05:33,100
其实我告诉你
181
00:05:33,600 –> 00:05:34,900
快就是慢
182
00:05:34,900 –> 00:05:36,933
慢就是快
183
00:05:37,600 –> 00:05:39,733
真的是这样子的哎
184
00:05:39,733 –> 00:05:40,900
特别是很多老师
185
00:05:41,366 –> 00:05:42,933
你看在抖音上怎么讲话
186
00:05:43,300 –> 00:05:44,600
你想要的资源我有
187
00:05:44,866 –> 00:05:46,333
你想要钱我有
188
00:05:46,900 –> 00:05:48,400
你想要人脉我有
189
00:05:48,600 –> 00:05:50,066
你想要的啥我都有
190
00:05:50,066 –> 00:05:50,666
只要你来
191
00:05:50,666 –> 00:05:51,700
我给你招商
192
00:05:51,766 –> 00:05:52,700
我给你钱
193
00:05:52,700 –> 00:05:53,733
我给你对接
194
00:05:53,800 –> 00:05:54,333
洁白底白
195
00:05:54,333 –> 00:05:55,366
马上就问怎么报名
196
00:05:55,366 –> 00:05:56,300
我去怎么报名
197
00:05:56,300 –> 00:05:57,100
我去
198
00:05:57,500 –> 00:05:58,366
你看了吗
199
00:05:59,166 –> 00:05:59,966
靠
200
00:06:00,266 –> 00:06:02,966
靠过度的承诺
201
00:06:03,700 –> 00:06:07,866
靠过度的吹牛吸引过去的人
202
00:06:08,200 –> 00:06:09,800
都是急功近利的人
203
00:06:09,800 –> 00:06:12,900
而不是像你们正儿八经想做点事的人
204
00:06:12,900 –> 00:06:13,900
来告诉我对不对
205
00:06:13,933 –> 00:06:14,733
对
206
00:06:14,766 –> 00:06:16,466
因为你在抖音上这么说的呀
207
00:06:16,933 –> 00:06:18,066
想招商的找我
208
00:06:18,200 –> 00:06:19,266
想融资的找我
209
00:06:19,266 –> 00:06:21,066
想对接项目的找我啊
210
00:06:21,066 –> 00:06:22,600
想融资找我
211
00:06:22,600 –> 00:06:23,800
我课堂上都有
212
00:06:24,300 –> 00:06:26,366
都有你想要的人脉资源
213
00:06:26,366 –> 00:06:27,966
我有多少多少地址
214
00:06:28,100 –> 00:06:29,500
来找我我给你钱
215
00:06:29,866 –> 00:06:31,866
结果吸引的人都是过去负债累累
216
00:06:31,866 –> 00:06:33,266
还想在那里拿钱的人
217
00:06:33,600 –> 00:06:34,733
结果你知道吗
218
00:06:35,500 –> 00:06:36,766
就出很多问题啊
219
00:06:36,900 –> 00:06:37,533
来你们告诉我
220
00:06:37,533 –> 00:06:38,333
对还不对
221
00:06:38,966 –> 00:06:39,766
对啊
222
00:06:40,166 –> 00:06:41,766
所以这点很重要
223
00:06:41,766 –> 00:06:43,266
来引流体系
224
00:06:43,666 –> 00:06:45,900
记住首先要给大家一个认知
225
00:06:45,900 –> 00:06:46,666
来跟我说
226
00:06:46,666 –> 00:06:48,466
产品不是拿来赚钱的
227
00:06:48,700 –> 00:06:50,700
产品是拿来赚钱的
228
00:06:50,966 –> 00:06:53,966
产品是拿来与人发生关系的
229
00:06:57,100 –> 00:06:58,366
来跟我说没有关系
230
00:06:58,566 –> 00:06:59,400
没有关系
231
00:06:59,400 –> 00:07:00,733
就一直没有关系
232
00:07:02,166 –> 00:07:04,500
前端预先发生关系
233
00:07:04,866 –> 00:07:07,066
前端预先发生关系
234
00:07:07,066 –> 00:07:09,600
后端持续产生收益
235
00:07:12,533 –> 00:07:13,266
所以说
236
00:07:13,266 –> 00:07:18,700
我们总是想让我们的每一款产品
237
00:07:18,700 –> 00:07:20,200
都想要赚钱
238
00:07:20,466 –> 00:07:21,966
这个逻辑是错的
239
00:07:22,600 –> 00:07:24,666
必须拿出一款产品
240
00:07:24,666 –> 00:07:26,600
打爆这一款产品
241
00:07:26,600 –> 00:07:27,566
就是不赚钱
242
00:07:27,566 –> 00:07:28,500
就是不赚钱
243
00:07:28,500 –> 00:07:29,400
就是搞人
244
00:07:29,400 –> 00:07:30,300
就是劝人
245
00:07:30,333 –> 00:07:31,333
就是赚人气
246
00:07:31,333 –> 00:07:32,300
就是赚口碑
247
00:07:32,300 –> 00:07:33,300
就是赚信任
248
00:07:33,866 –> 00:07:35,066
来你们觉得重不重要
249
00:07:35,500 –> 00:07:37,100
重要就像陈老师的生态
250
00:07:37,100 –> 00:07:40,066
盈利这个课不是拿来赚钱的
251
00:07:40,066 –> 00:07:43,900
这个课是拿来跟你发生关系的
252
00:07:43,900 –> 00:07:46,266
发生关系的要口碑
253
00:07:47,700 –> 00:07:48,733
如果没点价值的话
254
00:07:48,733 –> 00:07:50,200
你们会给我录个见证吗
255
00:07:50,400 –> 00:07:51,666
对不对你懒得录啊
256
00:07:51,666 –> 00:07:53,466
那有些老板昨天晚上录的很晚啊
257
00:07:53,466 –> 00:07:54,700
我都知道很辛苦的
258
00:07:54,866 –> 00:07:56,566
今天早上很早吃个早餐
259
00:07:56,566 –> 00:07:57,933
就过来给我录见证了
260
00:07:57,966 –> 00:08:00,000
那那肯定是有触发你的地方呢
261
00:08:00,000 –> 00:08:00,400
来告诉我
262
00:08:00,400 –> 00:08:01,200
是还不是啊
263
00:08:01,566 –> 00:08:02,166
路见证的人
264
00:08:02,166 –> 00:08:03,466
真的是为了加分吗
265
00:08:03,533 –> 00:08:04,733
谁稀罕那点分呢
266
00:08:04,866 –> 00:08:06,166
他不是为了加分
267
00:08:06,300 –> 00:08:09,200
他是想分享一下他的感受和他的收获
268
00:08:09,333 –> 00:08:10,400
大家告诉我对不对啊
269
00:08:10,400 –> 00:08:12,000
对他想帮到更多人
270
00:08:12,666 –> 00:08:13,966
说不定因为你的这个视频
271
00:08:14,166 –> 00:08:16,466
我们在线上在吸引
272
00:08:16,600 –> 00:08:17,700
在引流的时候
273
00:08:17,766 –> 00:08:21,066
那有些人就因为你这一个视频触动了
274
00:08:21,266 –> 00:08:22,766
哎这个老板分享的
275
00:08:22,766 –> 00:08:23,300
说有收获
276
00:08:23,300 –> 00:08:23,933
不错那我去看
277
00:08:23,933 –> 00:08:24,566
看就来了你
278
00:08:24,566 –> 00:08:26,333
你又帮了一个人
279
00:08:26,566 –> 00:08:27,566
来告诉我对不对
280
00:08:27,900 –> 00:08:29,966
因为你的分享帮了一个人
281
00:08:29,966 –> 00:08:30,666
你想想看
282
00:08:30,666 –> 00:08:32,800
这个价值和意义多大呀
283
00:08:32,800 –> 00:08:35,800
所以说各位来给我说
284
00:08:35,800 –> 00:08:37,666
不要所有产品都赚钱
285
00:08:37,933 –> 00:08:39,900
不要所有产品都赚钱
286
00:08:40,000 –> 00:08:41,666
不要赚所有人的钱
287
00:08:41,766 –> 00:08:43,333
不要赚所有人的钱
288
00:08:43,466 –> 00:08:45,400
不要一开始就赚钱
289
00:08:45,400 –> 00:08:47,366
不要一开始就赚钱
290
00:08:47,366 –> 00:08:49,400
而要一开始先圈人
291
00:08:51,666 –> 00:08:54,533
对了先跟客户发生什么关系
292
00:08:54,800 –> 00:08:56,200
对了就这个逻辑
293
00:08:56,200 –> 00:08:57,200
你可能不了解
294
00:08:57,500 –> 00:08:59,900
我们在线上收你们的980的门票
295
00:09:00,366 –> 00:09:01,400
一分钱不要
296
00:09:01,400 –> 00:09:02,400
全部给员工
297
00:09:02,733 –> 00:09:03,800
就这980块钱
298
00:09:03,800 –> 00:09:04,866
公司一分钱不要
299
00:09:04,900 –> 00:09:06,166
这980块钱
300
00:09:06,766 –> 00:09:08,000
短视频剪辑团队
301
00:09:08,000 –> 00:09:11,900
获客团队拿50%
302
00:09:12,133 –> 00:09:13,166
转化团队
303
00:09:13,500 –> 00:09:17,166
就是通过抖音视频号拿到了你的数据
304
00:09:17,300 –> 00:09:18,300
然后加你私信
305
00:09:18,300 –> 00:09:19,133
跟你联系
306
00:09:19,266 –> 00:09:20,400
然后给你
307
00:09:20,400 –> 00:09:21,966
让你听我直播
308
00:09:22,066 –> 00:09:24,966
转化980 然后这个人再拿50%
309
00:09:24,966 –> 00:09:27,000
就公司一分钱都没有
310
00:09:27,166 –> 00:09:28,333
公司还得发工资
311
00:09:28,333 –> 00:09:29,333
公司还得发底薪
312
00:09:29,333 –> 00:09:30,666
你说老师那不亏了吗
313
00:09:31,266 –> 00:09:32,200
那不是只要你来了
314
00:09:32,200 –> 00:09:33,333
我们就有机会了呀
315
00:09:33,600 –> 00:09:34,300
只要你来了
316
00:09:34,300 –> 00:09:35,666
有些人来了可能也没报
317
00:09:35,766 –> 00:09:36,900
980一分钱没报
318
00:09:36,900 –> 00:09:37,666
公司也没有
319
00:09:37,666 –> 00:09:38,800
但是总会有人报的呀
320
00:09:38,800 –> 00:09:39,266
来告诉我
321
00:09:39,266 –> 00:09:39,866
对还不对啊
322
00:09:39,866 –> 00:09:40,866
对所以说
323
00:09:40,866 –> 00:09:41,800
那公司要干嘛
324
00:09:41,800 –> 00:09:43,400
公司要贴底薪
325
00:09:43,900 –> 00:09:45,466
公司要贴这个场地费
326
00:09:46,466 –> 00:09:48,333
公司要贴员工的住宿费
327
00:09:48,966 –> 00:09:50,600
公司要贴差旅费
328
00:09:50,966 –> 00:09:53,366
但是你前端不贴
329
00:09:53,700 –> 00:09:55,200
就不会有人来的
330
00:09:56,333 –> 00:10:01,900
员工根本没有把焦点放在后端
331
00:10:02,000 –> 00:10:03,500
这个客户会不会报核
332
00:10:03,500 –> 00:10:04,333
报会不会报全