1
00:00:00,400 –> 00:00:01,566
那么竞争大不大
2
00:00:02,800 –> 00:00:03,700
竞争大
3
00:00:04,333 –> 00:00:06,600
对手多压力大
4
00:00:07,500 –> 00:00:08,866
而且还打什么仗
5
00:00:10,666 –> 00:00:14,066
你的货其实跟你对手的货差不多
6
00:00:14,533 –> 00:00:16,100
真的真的
7
00:00:16,100 –> 00:00:18,266
你家的货是跟对手相比
8
00:00:18,266 –> 00:00:19,766
对手都是垃圾吗
9
00:00:19,766 –> 00:00:21,700
你家的货独一无二吗
10
00:00:21,700 –> 00:00:22,966
真的是这样子吗
11
00:00:23,066 –> 00:00:26,266
我敢说你家的产品的独一无二
12
00:00:26,466 –> 00:00:28,466
是被你塑造出来的
13
00:00:28,966 –> 00:00:31,200
真的你的产品跟你的对手的产品
14
00:00:31,200 –> 00:00:32,533
应该不会差很多
15
00:00:32,533 –> 00:00:33,566
就他真的没有
16
00:00:33,566 –> 00:00:36,666
你的产品这个比你的差很多
17
00:00:36,666 –> 00:00:39,600
你也真的没有比他家的牛逼很多
18
00:00:39,600 –> 00:00:41,666
极致很多中小民营企业
19
00:00:41,666 –> 00:00:42,100
基本上
20
00:00:42,100 –> 00:00:44,566
都是处于产品同质化的漩涡当中
21
00:00:44,600 –> 00:00:45,566
去竞争的
22
00:00:45,566 –> 00:00:46,900
来同意的请举手
23
00:00:48,266 –> 00:00:50,300
为什么生意难做了
24
00:00:51,000 –> 00:00:51,800
是因为
25
00:00:53,300 –> 00:00:54,566
同行对手多
26
00:00:55,300 –> 00:00:57,133
客户选择多
27
00:00:57,600 –> 00:01:00,700
而且产品又差不多
28
00:01:01,066 –> 00:01:03,300
而且我们用的方法又一样
29
00:01:04,000 –> 00:01:06,066
我们的营销策略又一样
30
00:01:06,266 –> 00:01:08,600
我们服务客户的结构又一样
31
00:01:08,800 –> 00:01:12,000
所以我们用相同的方法
32
00:01:12,100 –> 00:01:14,166
面对相同的客户
33
00:01:14,466 –> 00:01:18,966
运用相同的产品去提供相同的服务
34
00:01:19,766 –> 00:01:22,566
你的生意怎么能不难
35
00:01:23,866 –> 00:01:27,800
各位认同的请举手所以
36
00:01:29,500 –> 00:01:33,000
你这三类产品路太堵了
37
00:01:34,000 –> 00:01:35,766
竞争太大了
38
00:01:36,466 –> 00:01:38,500
利润空间太小了
39
00:01:38,966 –> 00:01:42,700
客户选择太太多了
40
00:01:43,466 –> 00:01:46,000
现在是买方市场还是卖方市场
41
00:01:47,766 –> 00:01:48,966
买方市场
42
00:01:48,966 –> 00:01:51,100
就是买的更有什么权
43
00:01:52,700 –> 00:01:55,933
主动权和选择权
44
00:01:56,966 –> 00:01:58,400
既然那么多
45
00:01:58,400 –> 00:01:59,600
我他妈不卖了
46
00:01:59,600 –> 00:02:01,166
我不卖这个产品了
47
00:02:01,266 –> 00:02:02,166
我卖这个干嘛
48
00:02:02,166 –> 00:02:04,000
不卖了你不就有机会了吗
49
00:02:04,000 –> 00:02:06,266
我一直告诉你叫什么超车
50
00:02:08,166 –> 00:02:09,333
来跟我说
51
00:02:09,366 –> 00:02:10,466
换道超车
52
00:02:11,766 –> 00:02:12,800
换道超车
53
00:02:15,000 –> 00:02:15,700
为什么说
54
00:02:15,700 –> 00:02:16,500
在座的各位老板
55
00:02:16,500 –> 00:02:18,166
你们的思维都是平面思维
56
00:02:18,166 –> 00:02:19,933
知道吗什么叫平面思维
57
00:02:20,533 –> 00:02:23,966
老师房子不好卖对呀
58
00:02:25,766 –> 00:02:26,966
你想卖给客户
59
00:02:26,966 –> 00:02:28,066
房子就不好卖
60
00:02:28,466 –> 00:02:30,066
我能不能换个道嘛
61
00:02:30,066 –> 00:02:31,800
我他妈卖给银行嘛
62
00:02:33,400 –> 00:02:35,333
其实很多人就整不明白了
63
00:02:35,966 –> 00:02:41,100
对这就是陈老师存在的价值了啊
64
00:02:41,800 –> 00:02:42,600
来
65
00:02:43,400 –> 00:02:46,133
这三类产品是传统
66
00:02:46,266 –> 00:02:49,166
来跟我说传统微粒产品
67
00:02:52,066 –> 00:02:55,466
来再写上新型暴利产品
68
00:02:58,066 –> 00:02:59,133
新型暴力产品
69
00:02:59,133 –> 00:03:01,733
啊写上新型暴力产品
70
00:03:02,700 –> 00:03:03,900
新型暴力产品
71
00:03:04,500 –> 00:03:06,466
一卖公司
72
00:03:08,600 –> 00:03:11,166
来跟我说公司本身就是产品
73
00:03:13,500 –> 00:03:15,300
我有没有颠覆你们的认知啊
74
00:03:16,200 –> 00:03:17,500
还没有来
75
00:03:17,500 –> 00:03:19,966
跟我说公司本身就是产品
76
00:03:22,566 –> 00:03:23,366
卖模式
77
00:03:24,466 –> 00:03:26,133
模式本身就是产品
78
00:03:28,100 –> 00:03:29,000
卖股权
79
00:03:30,966 –> 00:03:32,666
股权本身就是产品
80
00:03:34,300 –> 00:03:35,333
卖代理权
81
00:03:36,733 –> 00:03:38,500
代理权本身就是产品
82
00:03:40,200 –> 00:03:41,000
卖商机
83
00:03:41,966 –> 00:03:43,600
商机本身就是产品
84
00:03:44,933 –> 00:03:45,966
卖地盘
85
00:03:47,866 –> 00:03:55,966
把整个中国分成华北区华南区西南区
86
00:03:58,900 –> 00:03:59,733
华东区
87
00:04:01,100 –> 00:04:08,300
华中区东北大区西南大区西北
88
00:04:09,933 –> 00:04:10,733
大区域
89
00:04:12,400 –> 00:04:17,800
卖省卖市卖地卖县
90
00:04:18,900 –> 00:04:20,800
把整个中国的地盘
91
00:04:21,366 –> 00:04:23,466
设计一个牛逼的模式
92
00:04:24,500 –> 00:04:25,366
把他卖一圈
93
00:04:27,933 –> 00:04:29,400
怎么就不行了呢
94
00:04:30,800 –> 00:04:32,566
好来
95
00:04:33,200 –> 00:04:37,600
把每个地市都计算出来
96
00:04:37,800 –> 00:04:41,966
未来的未来的盈利
97
00:04:43,166 –> 00:04:43,966
卖商机
98
00:04:46,200 –> 00:04:47,100
卖董事
99
00:04:47,966 –> 00:04:49,166
卖总代
100
00:04:49,800 –> 00:04:53,133
卖中代卖小代
101
00:04:53,933 –> 00:04:54,866
来请问
102
00:04:56,733 –> 00:04:57,933
微商来
103
00:04:57,933 –> 00:04:59,900
各位微商是不是这么做的
104
00:05:00,933 –> 00:05:03,300
微商是下一个卖加盟
105
00:05:04,566 –> 00:05:09,133
来你不觉得卖公司
106
00:05:09,166 –> 00:05:14,733
卖股权卖模式卖商机卖资格卖代理
107
00:05:15,366 –> 00:05:16,333
相对而言
108
00:05:17,100 –> 00:05:19,100
这些产品我说了
109
00:05:19,100 –> 00:05:20,900
公司股权模式本身就是产品
110
00:05:20,900 –> 00:05:21,700
来各位
111
00:05:21,733 –> 00:05:23,133
这些产品
112
00:05:23,766 –> 00:05:24,566
第一
113
00:05:25,666 –> 00:05:29,400
他和你的对手已经换到了客户
114
00:05:29,933 –> 00:05:32,333
没有对标做价格参考
115
00:05:32,533 –> 00:05:35,566
听懂没是不是没有对标做价格参考
116
00:05:36,100 –> 00:05:36,900
第二
117
00:05:38,166 –> 00:05:39,466
这些产品
118
00:05:40,766 –> 00:05:44,466
他是给消费者换了一个道
119
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什么道呢
120
00:05:46,066 –> 00:05:48,900
就是你在我家花钱等于赚钱
121
00:05:49,366 –> 00:05:51,066
而第一种模型是
122
00:05:51,066 –> 00:05:53,166
你在我家花钱等于消费
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花钱等于消费
124
00:05:55,366 –> 00:05:56,866
就是赚的是消费
125
00:05:56,866 –> 00:05:58,733
市场上的钱就没了
126
00:05:58,900 –> 00:06:00,733
这个是花钱等于赚钱
127
00:06:00,733 –> 00:06:02,133
消费等于免费
128
00:06:03,200 –> 00:06:03,733
你看你这个
129
00:06:03,733 –> 00:06:04,900
逻辑就不一样啊
130
00:06:04,900 –> 00:06:05,300
来给我说
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00:06:05,300 –> 00:06:06,533
花钱等于赚钱
132
00:06:07,000 –> 00:06:08,300
花钱等于赚钱
133
00:06:08,466 –> 00:06:09,600
消费等于免费
134
00:06:09,866 –> 00:06:11,266
消费等于免费
135
00:06:11,300 –> 00:06:14,300
就是让消费者在你家花的每一笔
136
00:06:14,300 –> 00:06:15,166
每一笔钱
137
00:06:15,366 –> 00:06:17,200
再通过一个时间框架
138
00:06:17,200 –> 00:06:19,900
还能把它怎么样赚回来
139
00:06:20,166 –> 00:06:20,766
来跟我说
140
00:06:20,766 –> 00:06:21,566
赚回来
141
00:06:22,566 –> 00:06:23,466
分回来
142
00:06:24,200 –> 00:06:25,100
拿回来
143
00:06:27,566 –> 00:06:32,466
这个逻辑大概大家有没有明白
144
00:06:34,000 –> 00:06:35,066
在3年前
145
00:06:35,166 –> 00:06:39,200
这么玩的都已经赚到了大于你5倍10倍
146
00:06:39,600 –> 00:06:41,266
50倍 100倍的财富
147
00:06:41,500 –> 00:06:43,666
在今天你还不这么玩
148
00:06:44,200 –> 00:06:46,533
你将在未来三年极其艰难
149
00:06:46,600 –> 00:06:47,800
没有任何空间
150
00:06:47,900 –> 00:06:51,766
如果你今天有了这一套牛逼的模式
151
00:06:51,933 –> 00:06:55,666
我敢说你领航领先同行三年
152
00:06:55,666 –> 00:06:59,100
因为你的同行还没有醒来
153
00:06:59,533 –> 00:07:02,200
你的对手还没有醒来
154
00:07:02,600 –> 00:07:03,400
真的
155
00:07:04,366 –> 00:07:05,066
你们告诉我
156
00:07:05,066 –> 00:07:05,900
是还是不是
157
00:07:06,166 –> 00:07:06,900
是
158
00:07:06,900 –> 00:07:08,266
就像今天现场
159
00:07:08,400 –> 00:07:10,700
很多同学还没有醒来一样
160
00:07:11,933 –> 00:07:13,200
老师就吹牛逼
161
00:07:13,533 –> 00:07:14,700
哪那么简单
162
00:07:16,166 –> 00:07:17,800
啊我不能包
163
00:07:19,133 –> 00:07:19,933
真的
164
00:07:20,766 –> 00:07:21,566
万一
165
00:07:22,200 –> 00:07:23,400
万一没效果呢
166
00:07:24,566 –> 00:07:24,666
我我
167
00:07:24,666 –> 00:07:26,166
我老婆不让我学
168
00:07:26,466 –> 00:07:27,666
我老公不同意
169
00:07:28,566 –> 00:07:29,900
我得跟他商量一下
170
00:07:31,066 –> 00:07:32,566
来伸出右手
171
00:07:32,566 –> 00:07:34,133
拍拍旁边肩膀来
172
00:07:34,133 –> 00:07:36,200
跟他说你永远无法
173
00:07:38,400 –> 00:07:40,333
叫醒一个装睡的人
174
00:07:43,300 –> 00:07:46,133
装睡啊和真睡是两码事啊
175
00:07:46,800 –> 00:07:48,333
装睡是叫不醒的
176
00:07:48,900 –> 00:07:50,333
真睡是哎呦哎呦
177
00:07:50,333 –> 00:07:51,300
刚才睡着了
178
00:07:51,700 –> 00:07:53,366
真睡是可以叫醒的
179
00:07:53,700 –> 00:07:54,966
除非睡过去了
180
00:07:56,266 –> 00:07:57,500
哎你们告诉我对不对
181
00:07:57,566 –> 00:07:58,933
对对啊
182
00:07:58,933 –> 00:08:00,900
你没办法叫醒一个装睡的人
183
00:08:01,266 –> 00:08:02,200
你理解吗
184
00:08:02,533 –> 00:08:07,200
啊所以那个融资是融资金
185
00:08:07,966 –> 00:08:11,066
融资源融人才
186
00:08:12,600 –> 00:08:14,800
所以刚才我跟你讲了
187
00:08:14,800 –> 00:08:17,700
要从卖传统的三类产品
188
00:08:18,100 –> 00:08:22,500
换到卖新型的暴利产品
189
00:08:22,666 –> 00:08:29,000
而新型的暴利产品就是模式股权公司
190
00:08:29,200 –> 00:08:30,000
商机
191
00:08:30,766 –> 00:08:32,366
大家认不认同
192
00:08:34,100 –> 00:08:34,700
认同没声音了
193
00:08:34,700 –> 00:08:35,500
认不认同
194
00:08:35,533 –> 00:08:37,066
认同对
195
00:08:38,133 –> 00:08:38,933
所以各位
196
00:08:39,266 –> 00:08:40,466
我想请问你们
197
00:08:40,700 –> 00:08:43,166
你过去花了多长时间
198
00:08:43,166 –> 00:08:45,666
在市场上代理那个产品
199
00:08:45,733 –> 00:08:46,933
找货源
200
00:08:47,766 –> 00:08:49,866
研究产品的品质
201
00:08:50,366 –> 00:08:56,900
原材料研发包装这个这个技术
202
00:08:57,900 –> 00:08:59,300
你付出了那么多心血
203
00:08:59,300 –> 00:09:01,733
所以你的产品出来了
204
00:09:02,666 –> 00:09:04,300
他像你的孩子一样
205
00:09:04,733 –> 00:09:06,366
你付出了心血哇
206
00:09:07,333 –> 00:09:08,966
你看我的原材料
207
00:09:09,366 –> 00:09:10,600
你看我的技术
208
00:09:10,800 –> 00:09:12,100
你看我的品质
209
00:09:12,333 –> 00:09:15,000
你看我是多么物真货真价实
210
00:09:15,100 –> 00:09:20,733
你看我是多么这个物美价廉
211
00:09:21,133 –> 00:09:21,933
可是
212
00:09:22,866 –> 00:09:24,900
可是市场还没买单
213
00:09:25,866 –> 00:09:26,766
你想想看
214
00:09:28,200 –> 00:09:29,100
为什么
215
00:09:29,733 –> 00:09:31,600
因为产品太多
216
00:09:31,733 –> 00:09:34,200
为什么因为你所做的这些事
217
00:09:34,300 –> 00:09:35,766
你的对手也在做
218
00:09:35,900 –> 00:09:37,700
甚至你的对手比你做的更多
219
00:09:37,800 –> 00:09:39,700
甚至你的对手做的比你更好
220
00:09:40,200 –> 00:09:41,000
因此
221
00:09:41,566 –> 00:09:43,933
你过去花了多长时间研发产品
222
00:09:44,333 –> 00:09:47,666
你今天就得花多长时间研究模式
223
00:09:48,866 –> 00:09:51,566
你过去花了多长时间研究技术
224
00:09:52,000 –> 00:09:54,966
你今天就得花多长时间研究渠道
225
00:09:55,100 –> 00:09:56,133
研究招商
226
00:09:56,466 –> 00:09:56,966
来告诉我
227
00:09:56,966 –> 00:09:57,933
是不是这个道理啊
228
00:09:58,400 –> 00:10:00,900
对啊你的精力在哪里
229
00:10:01,200 –> 00:10:04,333
你的结果自然就在哪里