1
00:00:00,766 –> 00:00:03,200
我培训我培训收费都特别快
2
00:00:03,400 –> 00:00:06,333
就是除非我他一场肯定能成
3
00:00:06,333 –> 00:00:07,266
就属于这种
4
00:00:07,533 –> 00:00:11,200
然后就是把老师的课记录一轮
5
00:00:11,200 –> 00:00:12,200
学上来的同学
6
00:00:12,200 –> 00:00:14,100
就是说能收入几百万
7
00:00:14,700 –> 00:00:16,266
这是收的加盟费啊
8
00:00:16,266 –> 00:00:17,666
这是收的加盟费啊
9
00:00:17,666 –> 00:00:18,333
纯利润啊
10
00:00:18,333 –> 00:00:19,300
在直营的话
11
00:00:19,300 –> 00:00:22,533
其实我那会在我那个三线三线城
12
00:00:22,533 –> 00:00:24,100
一年能挣个三四百万
13
00:00:24,100 –> 00:00:27,166
但是呃上好老师这一轮课中
14
00:00:27,166 –> 00:00:28,733
现在有30多家直营
15
00:00:28,733 –> 00:00:30,400
然后六七十家加盟
16
00:00:30,900 –> 00:00:31,466
这样下来
17
00:00:31,466 –> 00:00:34,733
其实这个利润其实比平台要高
18
00:00:34,733 –> 00:00:38,466
出以前的工作就收获特别大
19
00:00:38,533 –> 00:00:40,900
这学而且是一个宝妈
20
00:00:40,900 –> 00:00:43,066
我就是在家带孩子带了五年
21
00:00:43,266 –> 00:00:45,400
但是呢我五年没在门店了
22
00:00:45,533 –> 00:00:48,400
之前我们每年每天能挣三四百万
23
00:00:48,400 –> 00:00:49,266
但是后来呢
24
00:00:49,266 –> 00:00:50,133
就是说哎
25
00:00:50,133 –> 00:00:51,133
接小孩了之后呢
26
00:00:51,133 –> 00:00:53,400
我肯定就是说精力不太分辨
27
00:00:53,566 –> 00:00:55,733
所以呢就是一轮又可下滑
28
00:00:55,733 –> 00:00:58,333
我那那段时间就是登了一轮课嘛
29
00:00:58,333 –> 00:01:01,533
登了一轮课之后就开始那个页面门变
30
00:01:01,966 –> 00:01:03,266
然后几个月的时候我练
31
00:01:03,266 –> 00:01:04,266
练了60家
32
00:01:04,266 –> 00:01:06,100
然后后来就是说翻笔记
33
00:01:06,100 –> 00:01:07,700
这是高老师那个笔记
34
00:01:07,766 –> 00:01:09,566
然后后来有一个点挺好
35
00:01:09,566 –> 00:01:11,333
我也不知道那个模式叫什么名
36
00:01:11,333 –> 00:01:13,166
但是我就觉得我能用上哎
37
00:01:13,166 –> 00:01:14,400
用上那个模式
38
00:01:14,400 –> 00:01:16,666
我一下就是又破了30多家
39
00:01:16,933 –> 00:01:17,933
就属于这种
40
00:01:18,000 –> 00:01:18,866
然后现在呢
41
00:01:18,866 –> 00:01:20,400
就是直营30多家
42
00:01:20,400 –> 00:01:21,766
然后加盟了60家
43
00:01:22,866 –> 00:01:24,733
这个是三年前的视频
44
00:01:25,066 –> 00:01:26,733
后来他是告诉我是裂变了
45
00:01:26,733 –> 00:01:27,700
现在是600多家
46
00:01:27,700 –> 00:01:29,266
当时30多家直营店
47
00:01:29,266 –> 00:01:30,333
60多家加盟店的时候
48
00:01:30,333 –> 00:01:31,266
说直营不用开了
49
00:01:31,266 –> 00:01:31,866
全部停掉
50
00:01:31,866 –> 00:01:32,700
全部开加盟
51
00:01:32,866 –> 00:01:33,800
那个时候
52
00:01:33,800 –> 00:01:36,566
他大概一年的纯收入可以达到1,500万
53
00:01:36,566 –> 00:01:37,800
你就知道利润这么高
54
00:01:37,966 –> 00:01:38,733
到目前为止
55
00:01:38,733 –> 00:01:40,133
我问他大概一年利润多少钱
56
00:01:40,133 –> 00:01:41,000
他说老师你问
57
00:01:41,000 –> 00:01:41,533
这个干啥
58
00:01:41,533 –> 00:01:42,800
我说我又不借你钱
59
00:01:43,133 –> 00:01:44,733
他说如果没猜错的话
60
00:01:44,733 –> 00:01:46,266
老师应该是比你赚钱
61
00:01:46,733 –> 00:01:48,500
这句话很伤人你知道吗
62
00:01:48,500 –> 00:01:49,800
哈哈哈
63
00:01:49,966 –> 00:01:51,200
他说如果我没猜错的
64
00:01:51,200 –> 00:01:52,500
我应该是比你赚钱
65
00:01:52,566 –> 00:01:54,300
我说四五四五千万
66
00:01:55,000 –> 00:01:56,366
他说嗯对的对的
67
00:01:56,366 –> 00:01:58,166
反正我知道疫情期间你开不了课
68
00:01:58,166 –> 00:01:59,333
你应该没有四五千万
69
00:01:59,333 –> 00:02:03,466
哈哈哈我说对啊继续啊
70
00:02:03,466 –> 00:02:04,666
我那个朋友就说
71
00:02:04,666 –> 00:02:07,333
不止疫情那两三百万或者三四百万
72
00:02:07,466 –> 00:02:09,933
又说今年突破1,000万肯定是没问题
73
00:02:09,933 –> 00:02:13,800
我就觉得陈磊老师真的特别重要
74
00:02:13,866 –> 00:02:15,933
然后就说感谢陈老师
75
00:02:16,333 –> 00:02:16,933
好来
76
00:02:16,933 –> 00:02:18,466
给他掌声鼓励一下
77
00:02:21,933 –> 00:02:24,800
来刚才典型的给你讲
78
00:02:24,800 –> 00:02:25,966
你有听懂什么
79
00:02:25,966 –> 00:02:28,533
我没有让他卖产品赚差价
80
00:02:28,533 –> 00:02:29,800
我一直给你们讲一句话
81
00:02:29,800 –> 00:02:32,300
叫卖产品赚差价的时代怎么样
82
00:02:33,466 –> 00:02:34,666
结束了你知道
83
00:02:34,666 –> 00:02:35,766
我给他制定这个东西
84
00:02:35,766 –> 00:02:36,966
他极其反对我
85
00:02:36,966 –> 00:02:37,900
他说老师
86
00:02:38,666 –> 00:02:40,866
别人家奶茶都是18一杯
87
00:02:41,100 –> 00:02:42,700
别人家奶茶都是20一杯
88
00:02:42,700 –> 00:02:44,200
我凭什么卖5块
89
00:02:44,400 –> 00:02:46,466
我家奶茶可好了
90
00:02:46,700 –> 00:02:48,066
口感可好了
91
00:02:48,266 –> 00:02:49,800
品质可好了
92
00:02:50,200 –> 00:02:51,366
凭什么我卖
93
00:02:51,666 –> 00:02:51,733
我我
94
00:02:51,733 –> 00:02:53,600
我卖5块
95
00:02:54,266 –> 00:02:56,133
这不把我档次拉低了吗
96
00:02:56,500 –> 00:02:57,666
我说你记住
97
00:02:58,533 –> 00:03:00,000
不要赚产品差价
98
00:03:00,066 –> 00:03:01,466
不要赚产品差价
99
00:03:01,600 –> 00:03:03,200
不要一开始就赚钱
100
00:03:03,400 –> 00:03:05,933
不要赚所有人的钱不要
101
00:03:07,566 –> 00:03:11,400
不要所有产品都赚钱
102
00:03:12,200 –> 00:03:13,000
他说老师
103
00:03:13,100 –> 00:03:14,400
那我都不赚钱吗
104
00:03:14,400 –> 00:03:16,733
卧槽你让我所有奶茶只卖5块
105
00:03:17,100 –> 00:03:18,266
我说你放心
106
00:03:18,700 –> 00:03:20,166
周围所有人都说你傻
107
00:03:20,300 –> 00:03:21,766
他说对他们不仅说我傻
108
00:03:21,766 –> 00:03:23,100
他们说我是真傻
109
00:03:23,200 –> 00:03:25,466
真二你知道他们怎么笑话我吗
110
00:03:25,466 –> 00:03:26,300
周围开奶茶店的
111
00:03:26,300 –> 00:03:27,266
我说怎么笑话你
112
00:03:27,400 –> 00:03:28,966
哼哼
113
00:03:28,966 –> 00:03:31,700
这个傻瓜不知道他妈被别人谁洗脑了
114
00:03:31,700 –> 00:03:32,600
我们放心
115
00:03:32,600 –> 00:03:34,000
他家店3个月必倒
116
00:03:34,266 –> 00:03:35,066
3个月必倒
117
00:03:35,066 –> 00:03:36,366
他妈卖5块钱的奶茶店
118
00:03:36,366 –> 00:03:37,200
你瞎搞你
119
00:03:37,200 –> 00:03:38,000
一定会倒
120
00:03:38,000 –> 00:03:39,333
我靠周围五六家店
121
00:03:39,333 –> 00:03:40,000
笑话他倒的
122
00:03:40,000 –> 00:03:41,366
全倒了他他没倒
123
00:03:42,800 –> 00:03:44,733
笑话他倒的人一定会倒
124
00:03:44,733 –> 00:03:46,500
为什么我就问你一句话
125
00:03:46,600 –> 00:03:47,666
同样的口感
126
00:03:48,000 –> 00:03:49,733
同样的这个奶茶
127
00:03:49,733 –> 00:03:50,733
同样的口味
128
00:03:51,366 –> 00:03:52,766
别人家还卖20
129
00:03:52,766 –> 00:03:53,933
他家卖5块
130
00:03:53,933 –> 00:03:55,466
只要交我家199块钱
131
00:03:55,466 –> 00:03:57,733
卖5块一个正常的人
132
00:03:57,933 –> 00:03:59,200
请问你选谁家
133
00:04:01,066 –> 00:04:01,866
同意同意
134
00:04:01,866 –> 00:04:03,066
选他家的请举手
135
00:04:03,466 –> 00:04:05,766
他家每个店的流量全是爆的
136
00:04:06,000 –> 00:04:08,300
全排队全是爆的
137
00:04:08,400 –> 00:04:09,933
我教他的招式
138
00:04:09,933 –> 00:04:11,066
你开任何一家店
139
00:04:11,066 –> 00:04:13,866
三个月之内必须把门店成本收回
140
00:04:13,866 –> 00:04:15,133
就你加盟我家奶茶店
141
00:04:15,133 –> 00:04:15,933
投个10万
142
00:04:16,366 –> 00:04:17,400
三个月之内必回本
143
00:04:17,400 –> 00:04:18,500
但我不给你承诺
144
00:04:18,500 –> 00:04:19,166
我不给你承诺
145
00:04:19,166 –> 00:04:20,966
三个月我给你承诺
146
00:04:20,966 –> 00:04:21,866
你投到我家店
147
00:04:21,866 –> 00:04:22,966
一年之内一定回
148
00:04:22,966 –> 00:04:24,533
其实三个月前回来了
149
00:04:24,966 –> 00:04:26,166
你开了600家奶茶店
150
00:04:26,166 –> 00:04:27,166
我就问你一句话
151
00:04:27,333 –> 00:04:28,366
如果你开了600家
152
00:04:28,366 –> 00:04:29,266
倒了400家
153
00:04:29,800 –> 00:04:31,500
你还开人家说你割韭菜
154
00:04:31,500 –> 00:04:32,333
说你骗人
155
00:04:32,500 –> 00:04:33,133
集体投诉
156
00:04:33,133 –> 00:04:34,200
你来告诉我
157
00:04:34,200 –> 00:04:36,566
对不对开店容易
158
00:04:37,666 –> 00:04:40,200
守店难持续盈利难
159
00:04:40,200 –> 00:04:40,700
来告诉我
160
00:04:40,700 –> 00:04:42,733
对不对这核心关键点
161
00:04:43,066 –> 00:04:45,000
我的逻辑是
162
00:04:45,733 –> 00:04:48,900
所有学习陈老师课的人
163
00:04:49,766 –> 00:04:51,300
要想办法
164
00:04:51,300 –> 00:04:53,766
帮助那些不来学习课的人成长
165
00:04:53,900 –> 00:04:55,800
帮他们成长最好的方式
166
00:04:56,100 –> 00:04:57,666
就是让他们没有生意
167
00:04:58,566 –> 00:04:59,533
让他们没有生意
168
00:04:59,533 –> 00:05:01,400
是帮助他们成长最好的方法
169
00:05:01,400 –> 00:05:02,200
他们没有生意
170
00:05:02,200 –> 00:05:02,933
就有两个逻辑
171
00:05:02,933 –> 00:05:04,366
第一个躺平观念
172
00:05:04,400 –> 00:05:05,900
第二个绝地反击
173
00:05:05,900 –> 00:05:06,600
开始学习
174
00:05:06,600 –> 00:05:07,333
告诉我对还不对
175
00:05:07,333 –> 00:05:10,166
对因为人只有痛苦的时候才会干嘛
176
00:05:11,166 –> 00:05:12,066
才会改变
177
00:05:12,333 –> 00:05:13,933
人不痛苦是不改变的
178
00:05:14,300 –> 00:05:14,766
来告诉我
179
00:05:14,766 –> 00:05:15,566
对不对
180
00:05:16,300 –> 00:05:19,200
这一个人不可能一天喝他妈八杯奶茶
181
00:05:19,700 –> 00:05:21,600
喝奶茶他是个定数
182
00:05:21,800 –> 00:05:23,166
你作为顾客
183
00:05:23,166 –> 00:05:24,200
喝了我家的
184
00:05:24,200 –> 00:05:25,566
都不会喝他家的了
185
00:05:25,566 –> 00:05:26,966
天天喝我家的
186
00:05:27,000 –> 00:05:28,700
就不会天天喝他家的了来
187
00:05:28,700 –> 00:05:29,400
告诉我同不同意
188
00:05:29,400 –> 00:05:32,066
同意我要用会员把你锁死
189
00:05:32,666 –> 00:05:35,600
锁定我只要有1,000个会员卡
190
00:05:35,900 –> 00:05:37,466
我只要1,000个会员卡
191
00:05:37,600 –> 00:05:39,200
我只要办了1,000个会员
192
00:05:39,300 –> 00:05:40,733
一个会员我收了200
193
00:05:41,066 –> 00:05:43,000
10个收了2,100个收了6万
194
00:05:43,000 –> 00:05:44,566
21,000个收了20万
195
00:05:44,600 –> 00:05:48,000
我就围绕着这1,000个会员卡就够了
196
00:05:48,100 –> 00:05:49,866
这1,000个会不断的来我家
197
00:05:49,866 –> 00:05:50,866
复购复购
198
00:05:50,866 –> 00:05:51,700
复购复购
199
00:05:51,700 –> 00:05:53,966
复购你每一次复购我就赚你两块
200
00:05:53,966 –> 00:05:54,533
就够了
201
00:05:54,533 –> 00:05:56,300
你每一次复购我就赚你两三块
202
00:05:56,300 –> 00:05:58,666
就够了就够了
203
00:05:58,866 –> 00:06:00,133
来同意的请举手
204
00:06:00,466 –> 00:06:01,500
这是我的认知
205
00:06:01,500 –> 00:06:02,466
你们告诉我对还不对
206
00:06:02,466 –> 00:06:05,000
对这是不是
207
00:06:05,333 –> 00:06:06,200
这是不是
208
00:06:06,200 –> 00:06:07,133
逆向思维
209
00:06:07,966 –> 00:06:08,800
这是不是
210
00:06:08,800 –> 00:06:09,666
我教你们的
211
00:06:09,666 –> 00:06:11,300
不是卖产品赚差价
212
00:06:11,400 –> 00:06:12,733
把看得见的钱
213
00:06:13,066 –> 00:06:15,133
产品的差价让利给消费者
214
00:06:15,400 –> 00:06:16,566
然后我赚的是啥
215
00:06:16,566 –> 00:06:18,366
会员费听懂举个手
216
00:06:18,366 –> 00:06:21,166
确认因为我的会员会199是纯利润
217
00:06:21,300 –> 00:06:23,066
因为我每次卖你5块钱的奶茶
218
00:06:23,066 –> 00:06:24,266
我的成本是兜得住的
219
00:06:24,266 –> 00:06:25,600
我不仅兜得住成本
220
00:06:25,600 –> 00:06:27,300
我还能赚你两三块钱
221
00:06:27,300 –> 00:06:28,100
同不同意
222
00:06:28,800 –> 00:06:29,600
同意的举手
223
00:06:29,933 –> 00:06:31,666
来刚才我讲的我亲自辅导案例
224
00:06:31,666 –> 00:06:32,766
对你有一点点启发
225
00:06:33,300 –> 00:06:34,100
有
226
00:06:34,100 –> 00:06:35,133
那你玩不了
227
00:06:36,133 –> 00:06:37,300
你为什么玩不了
228
00:06:38,366 –> 00:06:40,533
第一你根本不知道
229
00:06:40,533 –> 00:06:42,366
我怎么让他快速的开出来
230
00:06:42,366 –> 00:06:43,766
这600家店的
231
00:06:44,600 –> 00:06:46,366
你没有这600家店
232
00:06:46,400 –> 00:06:47,500
你没有量
233
00:06:47,533 –> 00:06:49,333
你没有量的优势
234
00:06:49,466 –> 00:06:51,766
你采购的奶茶的那个杯子
235
00:06:51,766 –> 00:06:52,566
那个原材料
236
00:06:52,566 –> 00:06:53,500
那个珍珠
237
00:06:53,566 –> 00:06:55,666
你的成本一定比他家成本高
238
00:06:56,366 –> 00:06:57,566
你没有量的优势
239
00:06:57,566 –> 00:06:58,066
来告诉我
240
00:06:58,066 –> 00:06:59,766
对不对你玩不转
241
00:07:00,200 –> 00:07:01,866
所以核爆还是得学的
242
00:07:03,300 –> 00:07:04,366
来各位同不同意
243
00:07:04,533 –> 00:07:05,333
同意
244
00:07:05,333 –> 00:07:06,933
对呀啊
245
00:07:07,100 –> 00:07:08,266
这核心关键啊
246
00:07:08,900 –> 00:07:10,100
啊来步骤三
247
00:07:11,733 –> 00:07:14,666
去成本外包删除
248
00:07:15,400 –> 00:07:16,966
来跟我说去成本
249
00:07:18,566 –> 00:07:19,466
外包删除
250
00:07:21,500 –> 00:07:22,300
针对招商
251
00:07:22,300 –> 00:07:23,266
如何招商
252
00:07:23,700 –> 00:07:24,933
针对招代理
253
00:07:25,400 –> 00:07:27,966
针对建渠道
254
00:07:28,466 –> 00:07:29,133
要用这种方式
255
00:07:29,133 –> 00:07:29,900
我们举一个简单
256
00:07:29,900 –> 00:07:31,566
的例子来思考一下
257
00:07:31,566 –> 00:07:33,800
全聚德一年30亿
258
00:07:33,800 –> 00:07:34,933
开饭店的
259
00:07:34,933 –> 00:07:36,066
我想请问你
260
00:07:36,066 –> 00:07:37,900
第一有没有听说过全聚德
261
00:07:38,400 –> 00:07:40,333
第二全聚德的生意咋样
262
00:07:41,333 –> 00:07:46,066
不咋样一个全聚德的百年老字号
263
00:07:46,333 –> 00:07:48,866
居然30亿
264
00:07:49,300 –> 00:07:51,500
爵位呢 360亿
265
00:07:51,700 –> 00:07:52,700
周黑鸭呢
266
00:07:53,366 –> 00:07:55,966
200多亿咋混的呀
267
00:07:56,066 –> 00:07:59,333
啊所以不懂得逻辑
268
00:07:59,333 –> 00:08:00,733
不懂得商业模式
269
00:08:01,200 –> 00:08:03,000
所以看看陈老师
270
00:08:03,166 –> 00:08:05,066
假设陈老师帮他辅导
271
00:08:05,166 –> 00:08:07,200
假设陈老师给全聚德操盘
272
00:08:07,500 –> 00:08:10,866
我们看看全聚德应该怎么玩来
273
00:08:11,300 –> 00:08:12,933
第一先玩招商
274
00:08:13,933 –> 00:08:15,533
全中国招3,000个县
275
00:08:15,600 –> 00:08:17,166
全中国有3,000个县城
276
00:08:17,166 –> 00:08:18,466
我不要自己开店
277
00:08:18,600 –> 00:08:19,500
我想请问你
278
00:08:19,500 –> 00:08:22,966
你到全聚德家里去吃饭
279
00:08:23,133 –> 00:08:25,100
你更多的是吃他其他的菜
280
00:08:25,100 –> 00:08:26,566
还是点全聚德的烤鸭
281
00:08:26,666 –> 00:08:28,366
烤鸭那你为了卖烤鸭
282
00:08:28,366 –> 00:08:30,000
你还用自己开店吗
283
00:08:30,266 –> 00:08:31,266
你为了卖烤鸭
284
00:08:31,266 –> 00:08:32,466
还用自己开店吗
285
00:08:32,466 –> 00:08:33,933
我觉得不用自己开店
286
00:08:34,866 –> 00:08:36,100
就像陈老师一样
287
00:08:36,133 –> 00:08:38,166
昨天辅导那个俏巴
288
00:08:38,966 –> 00:08:40,166
你想卖鸭脖
289
00:08:40,266 –> 00:08:41,866
搞个专柜就行了呀
290
00:08:42,266 –> 00:08:44,400
这叫店中柜模式
291
00:08:44,600 –> 00:08:45,800
叫店中柜
292
00:08:46,166 –> 00:08:52,200
店中店加盟店直直营店直管店联盟店
293
00:08:52,333 –> 00:08:55,100
联营店我有n多种招商模式
294
00:08:55,100 –> 00:08:55,766
你知道吗
295
00:08:55,766 –> 00:08:57,566
所以我说来
296
00:08:57,566 –> 00:08:58,400
先搞招商
297
00:08:58,566 –> 00:09:00,300
每个地区放两个加盟店
298
00:09:00,900 –> 00:09:02,100
免费加盟
299
00:09:03,200 –> 00:09:05,933
你本来是做饭店的
300
00:09:07,100 –> 00:09:08,500
他们都是本来做饭店的
301
00:09:08,500 –> 00:09:10,566
你家的饭店是王小二炒鸡
302
00:09:10,900 –> 00:09:12,566
你家的饭店是什么什么
303
00:09:12,800 –> 00:09:14,066
呃湘菜馆
304
00:09:14,133 –> 00:09:15,866
你家的饭店是什么什么什么
305
00:09:15,866 –> 00:09:17,266
卤菜馆没关系
306
00:09:17,700 –> 00:09:22,466
副标题全聚德毛毛线官方授权店
307
00:09:22,466 –> 00:09:23,733
不影响你的品牌
308
00:09:23,933 –> 00:09:26,266
但是你还可以打我全聚德的品牌
309
00:09:26,266 –> 00:09:28,266
我全聚德毕竟百年老字号
310
00:09:28,266 –> 00:09:29,700
免费给你使用招牌
311
00:09:29,733 –> 00:09:31,933
来请问理论分析招商好不好
312
00:09:31,933 –> 00:09:33,733
招商来怎么招
313
00:09:33,733 –> 00:09:38,166
很简单假设每个店每天卖50只鸭
314
00:09:38,766 –> 00:09:40,766
总共有6,000家店
315
00:09:41,166 –> 00:09:42,733
每个店每天卖50
316
00:09:42,733 –> 00:09:45,666
只鸭理论分析一天是不卖了30万只鸭
317
00:09:46,366 –> 00:09:47,500
来告诉我对不对
318
00:09:48,066 –> 00:09:50,700
来我们每一只烤鸭是298
319
00:09:50,900 –> 00:09:52,333
烤鸭的成本是50
320
00:09:52,400 –> 00:09:55,000
那298减掉成本50块钱
321
00:09:55,066 –> 00:09:57,766
是不是每卖一只烤鸭是不是赚了248
322
00:09:58,500 –> 00:10:00,466
来 248
323
00:10:00,466 –> 00:10:04,333
我让每个门店赚高达80%的利润还要多