1
00:00:00,200 –> 00:00:00,900
2,000 对
2
00:00:00,900 –> 00:00:01,733
来到了10
3
00:00:01,733 –> 00:00:02,333
到了1点钟
4
00:00:02,333 –> 00:00:03,000
大家都吃饭了
5
00:00:03,000 –> 00:00:03,500
我说来吧
6
00:00:03,500 –> 00:00:04,800
你脱脱让我看看吧
7
00:00:04,866 –> 00:00:05,766
他说我脱了嘛
8
00:00:05,766 –> 00:00:08,300
他脱裤子的目的是为了证明他没长包
9
00:00:08,533 –> 00:00:10,533
然后我跟他打的赌的内容是
10
00:00:10,533 –> 00:00:12,133
我可以让他脱裤子
11
00:00:12,266 –> 00:00:14,500
来请问我跟他打赌谁输了
12
00:00:14,966 –> 00:00:15,766
他输了
13
00:00:15,933 –> 00:00:17,366
所以他要给我多少钱
14
00:00:17,966 –> 00:00:19,500
2,000块来
15
00:00:19,500 –> 00:00:21,000
我俩打赌谁输了
16
00:00:21,100 –> 00:00:21,700
你
17
00:00:21,700 –> 00:00:23,266
我输了我是不是要输他1,000块
18
00:00:23,266 –> 00:00:25,100
对我还剩了多少钱钱
19
00:00:26,066 –> 00:00:27,600
这就叫无中生有
20
00:00:29,333 –> 00:00:30,566
听我们掌声鼓励
21
00:00:32,266 –> 00:00:32,666
对来
22
00:00:32,666 –> 00:00:34,166
加2,000分给杨总
23
00:00:34,166 –> 00:00:35,600
来这里加2,000块
24
00:00:35,600 –> 00:00:36,200
吴总来
25
00:00:36,200 –> 00:00:38,000
掌声请吴总来
26
00:00:42,100 –> 00:00:45,733
来请问无中生有是不是真实存在的
27
00:00:45,900 –> 00:00:46,700
对
28
00:00:46,700 –> 00:00:47,500
所以
29
00:00:48,600 –> 00:00:51,366
赚钱就是认知差
30
00:00:51,366 –> 00:00:54,500
写上赚钱就是认知差
31
00:00:55,100 –> 00:01:00,933
信息差时间差空间差和执行差
32
00:01:01,566 –> 00:01:06,066
赚钱就是认知差时间差
33
00:01:06,933 –> 00:01:08,733
认知差时间差
34
00:01:10,100 –> 00:01:11,133
空间差
35
00:01:12,766 –> 00:01:13,600
执行差
36
00:01:14,600 –> 00:01:17,600
所以你会发现同样一件事
37
00:01:17,600 –> 00:01:18,800
我知道你不知道
38
00:01:20,333 –> 00:01:21,300
同样一件事情
39
00:01:21,300 –> 00:01:22,066
我想到了
40
00:01:22,066 –> 00:01:22,766
你没想到
41
00:01:22,766 –> 00:01:23,366
同样一件事情
42
00:01:23,366 –> 00:01:24,000
我做到了
43
00:01:24,000 –> 00:01:24,600
你没做到
44
00:01:24,600 –> 00:01:25,300
同样一件事情
45
00:01:25,300 –> 00:01:27,200
我相信你不相信
46
00:01:27,566 –> 00:01:29,933
那就是我的机会
47
00:01:29,933 –> 00:01:30,566
来告诉我
48
00:01:30,566 –> 00:01:31,366
对还不对
49
00:01:31,466 –> 00:01:32,600
对对啊
50
00:01:32,666 –> 00:01:33,533
那刚才那个案例
51
00:01:33,533 –> 00:01:34,800
对你有没有一点点小启发的
52
00:01:34,800 –> 00:01:37,933
请举手做生意还要花自己钱吗
53
00:01:38,700 –> 00:01:39,733
这不开玩笑吗
54
00:01:39,900 –> 00:01:41,100
你过去做生意
55
00:01:41,666 –> 00:01:43,533
你有没有总是花自己的钱创业
56
00:01:44,166 –> 00:01:47,533
凡是花自己钱创业的老板永远做不大
57
00:01:48,166 –> 00:01:49,566
这个世界真正做大的公司
58
00:01:49,566 –> 00:01:51,200
都是拿别人的资源玩大的
59
00:01:51,200 –> 00:01:52,966
都是拿别人的钱玩大的
60
00:01:52,966 –> 00:01:53,733
来告诉我对不对
61
00:01:53,733 –> 00:01:54,533
对
62
00:01:54,700 –> 00:01:55,533
这是核心
63
00:01:55,733 –> 00:01:57,700
所以老板在经营企业过程当中
64
00:01:57,700 –> 00:01:59,100
有五大死穴
65
00:01:59,466 –> 00:02:03,166
有五大死穴就死就死在这5个点上
66
00:02:03,600 –> 00:02:05,300
痛苦就痛苦在5个点上
67
00:02:05,500 –> 00:02:07,666
老板今天的失败迷茫卡点
68
00:02:07,666 –> 00:02:09,500
就卡在这5个点上
69
00:02:09,500 –> 00:02:10,466
我们先剖析一下
70
00:02:10,466 –> 00:02:12,900
第一个叫老板用利润思维
71
00:02:13,466 –> 00:02:17,500
活在现金流的时代
72
00:02:17,666 –> 00:02:18,566
我想请问你
73
00:02:18,566 –> 00:02:19,200
各位老板
74
00:02:19,200 –> 00:02:21,066
你觉得是利润更重要
75
00:02:21,066 –> 00:02:22,200
还是现金流更重要
76
00:02:22,366 –> 00:02:24,100
现金流啊
77
00:02:24,166 –> 00:02:26,500
那今天无数的老板
78
00:02:26,566 –> 00:02:28,533
为什么天天都在追求利润呢
79
00:02:28,600 –> 00:02:29,666
为什么无数的老板
80
00:02:29,666 –> 00:02:31,400
天天都在思考的问题
81
00:02:31,400 –> 00:02:32,666
都是思考这几个问题呢
82
00:02:32,666 –> 00:02:35,000
来所有老板都在思考这4个问题
83
00:02:35,000 –> 00:02:36,533
第一个收入
84
00:02:38,200 –> 00:02:41,066
第二个成本啊
85
00:02:41,566 –> 00:02:43,200
第三个投资
86
00:02:44,466 –> 00:02:46,166
第四个利润
87
00:02:46,566 –> 00:02:50,166
来你有没有满脑袋经常思考
88
00:02:50,333 –> 00:02:52,500
经常琢磨这四个词
89
00:02:52,500 –> 00:02:53,300
这八个字
90
00:02:53,300 –> 00:02:54,466
来告诉我有没有
91
00:02:55,166 –> 00:02:58,066
第一怎么样增加收入呢
92
00:02:58,933 –> 00:03:00,800
怎么样降低成本呢
93
00:03:01,400 –> 00:03:03,666
这个设备要不要上呢
94
00:03:04,000 –> 00:03:05,766
这个店要不要开呢
95
00:03:06,100 –> 00:03:07,766
这个厂要不要开呢
96
00:03:08,200 –> 00:03:09,933
这笔投资要不要投呢
97
00:03:10,066 –> 00:03:11,966
哎呀今年能赚多少钱啊
98
00:03:12,300 –> 00:03:15,066
哎呀这个月利润能赚多少钱啊
99
00:03:15,300 –> 00:03:17,100
这个月利润怎么样啊
100
00:03:17,400 –> 00:03:23,133
来你们满脑袋都在思考这四个词的
101
00:03:23,333 –> 00:03:24,700
请举手
102
00:03:25,600 –> 00:03:26,333
好手放下
103
00:03:26,333 –> 00:03:26,900
我告诉你
104
00:03:26,900 –> 00:03:28,900
你满脑袋越想这四个词
105
00:03:29,300 –> 00:03:30,466
你越没机会
106
00:03:31,166 –> 00:03:32,733
你越没机会啊
107
00:03:32,866 –> 00:03:33,733
不跟你开玩笑
108
00:03:33,733 –> 00:03:34,766
来为什么
109
00:03:34,933 –> 00:03:36,800
今天面临最大的问题是
110
00:03:36,966 –> 00:03:38,766
收入上不去
111
00:03:40,200 –> 00:03:42,500
成本下不来
112
00:03:43,700 –> 00:03:45,533
利润出不来
113
00:03:46,266 –> 00:03:47,066
投资
114
00:03:48,700 –> 00:03:49,500
越来越大
115
00:03:50,800 –> 00:03:52,700
收入却他妈越来越低
116
00:03:53,200 –> 00:03:53,800
来告诉我
117
00:03:53,800 –> 00:03:54,533
对还是不对
118
00:03:54,533 –> 00:03:58,400
好了我今天给你全新的路径
119
00:03:58,400 –> 00:03:59,333
各位仔细听
120
00:03:59,333 –> 00:04:00,200
全新的路径
121
00:04:00,366 –> 00:04:05,100
来你生活在一线城市的时候
122
00:04:05,366 –> 00:04:06,533
你有没有发现
123
00:04:06,533 –> 00:04:09,333
早上上下班高峰期是经常堵车的
124
00:04:09,333 –> 00:04:10,333
来告诉我有没有
125
00:04:10,900 –> 00:04:11,766
是是不是经常堵车
126
00:04:11,766 –> 00:04:13,700
是所以我想请问你
127
00:04:13,700 –> 00:04:14,933
经常堵车
128
00:04:15,400 –> 00:04:16,533
经常堵车
129
00:04:16,766 –> 00:04:18,266
这个堵是剔土的堵啊
130
00:04:18,366 –> 00:04:19,400
经常堵车
131
00:04:19,400 –> 00:04:20,500
我想请问你
132
00:04:20,500 –> 00:04:22,266
你换个车会不会就不堵了
133
00:04:23,333 –> 00:04:24,900
就换一个好一点的车吗
134
00:04:25,700 –> 00:04:26,500
啊
135
00:04:28,300 –> 00:04:31,100
呃我开20万的车
136
00:04:31,100 –> 00:04:31,733
你开100万
137
00:04:31,733 –> 00:04:32,466
的车就不堵了
138
00:04:32,466 –> 00:04:33,333
是这样子吗
139
00:04:33,733 –> 00:04:35,133
那同意不是的请举手
140
00:04:35,333 –> 00:04:36,533
来第二个
141
00:04:36,900 –> 00:04:40,166
呃你的车技如果比我好的话
142
00:04:40,166 –> 00:04:40,800
就不堵了
143
00:04:40,800 –> 00:04:42,200
就是我3年驾龄
144
00:04:42,200 –> 00:04:43,166
你20年驾龄
145
00:04:43,166 –> 00:04:44,533
你车技好也会不堵
146
00:04:44,533 –> 00:04:45,400
是这样子吗
147
00:04:45,733 –> 00:04:46,266
是
148
00:04:46,266 –> 00:04:53,100
来那么跟车的本身没有关系
149
00:04:53,300 –> 00:04:55,733
那跟车况有没有关系
150
00:04:57,300 –> 00:04:59,966
啊车的品牌没有关系
151
00:05:00,166 –> 00:05:03,500
车的技开车的技术没有关系
152
00:05:03,666 –> 00:05:05,666
跟车本身的状况
153
00:05:05,666 –> 00:05:07,000
我们刚换过轮胎
154
00:05:07,000 –> 00:05:08,133
刚换过机油
155
00:05:08,133 –> 00:05:09,500
我们车呃
156
00:05:09,500 –> 00:05:12,000
刚刚换过这个空气滤芯
157
00:05:12,166 –> 00:05:14,600
跟车况跟车技跟车牌都无关
158
00:05:14,766 –> 00:05:16,000
但是我想请问你
159
00:05:16,266 –> 00:05:19,366
车牌不就是本身的产品吗
160
00:05:19,866 –> 00:05:20,366
车技
161
00:05:20,366 –> 00:05:23,300
不就是咱们企业天天思考的营销吗
162
00:05:23,466 –> 00:05:25,500
来我们车刚刚清洗过节气门
163
00:05:25,500 –> 00:05:26,900
刚刚清洗过发动机
164
00:05:26,900 –> 00:05:29,600
我们车刚刚做好刹车片的检查
165
00:05:29,600 –> 00:05:31,066
我车的管控系统很好
166
00:05:31,066 –> 00:05:33,866
那就是我们车对车辆本身的管理
167
00:05:33,866 –> 00:05:35,200
管控很到位吗
168
00:05:35,266 –> 00:05:36,700
因此你我想告诉你
169
00:05:36,700 –> 00:05:38,700
到底是跟车本身有关
170
00:05:38,700 –> 00:05:40,100
还是跟这个路有关
171
00:05:41,500 –> 00:05:42,533
可是你知不知道
172
00:05:42,533 –> 00:05:44,000
今天跟路有关
173
00:05:44,133 –> 00:05:45,800
但是无数人天天拼命
174
00:05:45,800 –> 00:05:46,766
是研究路的问题
175
00:05:46,766 –> 00:05:48,133
还是在研究车的问题
176
00:05:49,133 –> 00:05:52,966
你天天都在研究怎么样去
177
00:05:53,200 –> 00:05:54,666
要不要再搞产品
178
00:05:55,533 –> 00:05:57,200
天天要不要再升级产品
179
00:05:57,200 –> 00:05:58,533
要不要再开发产品
180
00:05:58,700 –> 00:06:00,400
要不要改设计改包装
181
00:06:01,200 –> 00:06:02,933
要不要搞创新搞研发
182
00:06:03,166 –> 00:06:04,733
要不要同行有个新款产品
183
00:06:04,733 –> 00:06:05,900
我要不要再搞个产品
184
00:06:05,933 –> 00:06:06,933
我就问你一句话
185
00:06:06,933 –> 00:06:07,600
各位老板
186
00:06:07,600 –> 00:06:10,166
市场上还缺好产品吗
187
00:06:11,366 –> 00:06:12,100
来再问你
188
00:06:12,100 –> 00:06:13,800
市场还缺好产品吗
189
00:06:14,166 –> 00:06:14,966
是
190
00:06:15,200 –> 00:06:16,300
天天搞营销
191
00:06:16,300 –> 00:06:18,733
营销的本质就是增加收入
192
00:06:19,100 –> 00:06:21,266
管理的本质就是降低成本
193
00:06:21,300 –> 00:06:22,566
你有没有发现
194
00:06:22,566 –> 00:06:25,800
你今天的收入总是上不去
195
00:06:25,933 –> 00:06:28,500
你今年的成本总是下不来
196
00:06:28,500 –> 00:06:29,100
来告诉我
197
00:06:29,100 –> 00:06:29,533
对还不对
198
00:06:29,533 –> 00:06:30,333
对
199
00:06:30,600 –> 00:06:32,266
所以在此刻
200
00:06:32,466 –> 00:06:33,400
你研究产
201
00:06:33,400 –> 00:06:34,766
品没前途
202
00:06:35,266 –> 00:06:37,400
你研究营销没未来
203
00:06:37,900 –> 00:06:39,966
你研究管理没出路
204
00:06:40,466 –> 00:06:41,266
所以来
205
00:06:41,266 –> 00:06:42,500
跟我说旺季产品
206
00:06:42,900 –> 00:06:44,166
旺季产产品
207
00:06:44,166 –> 00:06:45,000
旺季营销
208
00:06:45,333 –> 00:06:46,500
旺季营销
209
00:06:46,600 –> 00:06:47,500
旺季管理
210
00:06:47,766 –> 00:06:48,600
旺季管理
211
00:06:49,000 –> 00:06:49,900
忘记成本
212
00:06:50,133 –> 00:06:54,933
忘记成本忘记投资忘记投资忘记利润
213
00:06:55,366 –> 00:06:56,166
忘记利润
214
00:06:56,400 –> 00:06:57,566
上次跟老板说我他妈的
215
00:06:57,566 –> 00:06:58,466
你都让我忘记了
216
00:06:58,466 –> 00:06:59,266
那我干啥
217
00:07:00,800 –> 00:07:02,866
我让你先忘记的目的
218
00:07:02,866 –> 00:07:04,766
是为了更好的拥有
219
00:07:05,866 –> 00:07:07,966
你就是因为天天想着这些事
220
00:07:07,966 –> 00:07:09,566
这些事才伤害你
221
00:07:10,200 –> 00:07:12,266
他就像那个渣男一样
222
00:07:12,866 –> 00:07:14,900
他就像那个渣女一样
223
00:07:14,900 –> 00:07:15,700
老是渣你
224
00:07:15,700 –> 00:07:16,800
你还没没点
225
00:07:16,800 –> 00:07:17,500
没点数吗
226
00:07:17,500 –> 00:07:18,700
你啊
227
00:07:18,700 –> 00:07:19,866
来你的人生到今天
228
00:07:19,866 –> 00:07:21,400
有遇到过渣男的请举手
229
00:07:22,166 –> 00:07:23,266
不好意思举来
230
00:07:23,266 –> 00:07:24,733
有遇到过渣女的请举手
231
00:07:25,800 –> 00:07:27,100
来那个渣男
232
00:07:27,100 –> 00:07:27,566
那个渣女
233
00:07:27,566 –> 00:07:28,600
有没有渣你啊
234
00:07:28,866 –> 00:07:29,600
有
235
00:07:29,600 –> 00:07:31,966
有看到过电影消失的他的请举手
236
00:07:32,800 –> 00:07:34,566
看完了之后不敢结婚了是吧
237
00:07:35,133 –> 00:07:35,366
啊
238
00:07:35,366 –> 00:07:37,466
看完了之后对结婚有恐惧的请举手
239
00:07:37,966 –> 00:07:39,066
你想多了
240
00:07:39,766 –> 00:07:41,500
你不会遇到那么渣的男人的
241
00:07:41,966 –> 00:07:43,800
就算遇到了也不会要你的命的
242
00:07:44,466 –> 00:07:45,733
那种男人太少了
243
00:07:46,100 –> 00:07:46,566
来告诉我
244
00:07:46,566 –> 00:07:49,400
对不对你想那么多干嘛啊
245
00:07:50,166 –> 00:07:51,366
所以来
246
00:07:51,533 –> 00:07:52,266
各位
247
00:07:52,266 –> 00:07:54,866
你不觉得你天天琢磨这个不琢磨这个
248
00:07:54,866 –> 00:07:55,933
琢磨这个琢磨这个
249
00:07:55,933 –> 00:07:57,400
他们老是扎你吗
250
00:07:58,333 –> 00:07:59,600
我让你先忘记的目的
251
00:07:59,600 –> 00:08:00,866
是为了更好的拥有
252
00:08:01,166 –> 00:08:01,966
来你们告诉我
253
00:08:01,966 –> 00:08:02,766
对还不对
254
00:08:03,266 –> 00:08:04,566
这是核心关键点
255
00:08:04,566 –> 00:08:06,900
因此当车堵的时候
256
00:08:07,133 –> 00:08:08,700
当车堵的时候
257
00:08:08,700 –> 00:08:11,466
我们到底是应该研究车还是研究路
258
00:08:13,700 –> 00:08:16,000
这条路已经很堵了
259
00:08:17,066 –> 00:08:20,466
卖产品赚差价的路已经很堵了
260
00:08:20,900 –> 00:08:23,466
你天天还在研究卖产品赚差价
261
00:08:23,500 –> 00:08:24,966
不知道你在想什么
262
00:08:24,966 –> 00:08:25,766
知道吗
263
00:08:26,333 –> 00:08:27,933
所以送你一句话
264
00:08:27,933 –> 00:08:28,566
来跟我说
265
00:08:28,566 –> 00:08:30,300
卖产品赚差价的时代
266
00:08:33,366 –> 00:08:34,466
已经结束了
267
00:08:35,533 –> 00:08:38,266
把这句话深深的印刻在你的灵
268
00:08:38,266 –> 00:08:40,500
魂和血液之中
269
00:08:40,566 –> 00:08:41,400
来跟我说
270
00:08:41,400 –> 00:08:44,700
卖产品赚差价的时代
271
00:08:45,000 –> 00:08:46,366
赚差价的时代
272
00:08:46,766 –> 00:08:47,866
已经结束了
273
00:08:48,000 –> 00:08:49,200
已经结束了
274
00:08:49,700 –> 00:08:51,400
因此如何不卖产品
275
00:08:51,400 –> 00:08:52,700
如何不赚差价
276
00:08:52,700 –> 00:08:53,900
还能够赚钱
277
00:08:53,900 –> 00:08:54,766
还能够盈利
278
00:08:54,766 –> 00:08:57,133
这是你需要思考的课题
279
00:08:57,400 –> 00:08:59,600
所以我们来思考两个问题啊
280
00:08:59,600 –> 00:09:02,466
我们这三天必须回答这两个问题
281
00:09:02,466 –> 00:09:04,600
如果这两个问题考虑清楚了
282
00:09:04,800 –> 00:09:07,133
你就没有白来
283
00:09:07,133 –> 00:09:08,566
你就没有白来啊
284
00:09:08,866 –> 00:09:09,700
没有白来
285
00:09:09,900 –> 00:09:14,133
第一个第一个叫做如何
286
00:09:15,600 –> 00:09:18,733
如何不卖产品
287
00:09:19,366 –> 00:09:21,933
如何不卖产品
288
00:09:24,133 –> 00:09:27,733
如何不卖产品赚取差价
289
00:09:29,333 –> 00:09:30,366
赚取差价
290
00:09:32,466 –> 00:09:35,466
如何不靠主营业务盈利
291
00:09:35,533 –> 00:09:38,266
第二如何不靠
292
00:09:40,200 –> 00:09:41,533
主营业务盈利
293
00:09:42,100 –> 00:09:44,400
主营业务
294
00:09:45,933 –> 00:09:48,900
盈利你要把这个问题思考清晰
295
00:09:49,700 –> 00:09:50,500
回答不出来
296
00:09:50,500 –> 00:09:53,200
认真听我们下面的内容来
297
00:09:53,300 –> 00:09:55,966
就是今天做生意的底层逻辑
298
00:09:55,966 –> 00:09:58,700
就是你不卖产品赚差价
299
00:09:58,900 –> 00:10:00,500
不靠主营业务盈利
300
00:10:00,500 –> 00:10:02,600
不靠主营业务盈利啊
301
00:10:02,600 –> 00:10:04,333
不卖产品啊