1
00:00:00,366 –> 00:00:02,266
就是每卖一只烤鸭
2
00:00:02,600 –> 00:00:05,133
加盟店赚248
3
00:00:05,133 –> 00:00:06,800
我总部只赚30
4
00:00:06,866 –> 00:00:07,733
也就意味着
5
00:00:07,733 –> 00:00:08,900
比如说你杨总
6
00:00:08,900 –> 00:00:09,800
你开了个饭店
7
00:00:09,800 –> 00:00:10,900
你自己家的烤鸭
8
00:00:10,900 –> 00:00:11,800
不是全聚德
9
00:00:11,866 –> 00:00:13,966
你自己家的烤鸭可能卖198
10
00:00:13,966 –> 00:00:14,966
都不一定卖的很好
11
00:00:14,966 –> 00:00:16,000
因为你不是品牌
12
00:00:16,100 –> 00:00:17,366
但是你卖我全聚德
13
00:00:17,366 –> 00:00:18,366
可能298
14
00:00:19,166 –> 00:00:20,066
客户也愿意买单
15
00:00:20,066 –> 00:00:21,366
是正宗的全聚德
16
00:00:21,666 –> 00:00:24,500
有烤炉全聚德的烤鸭师过来给你烤
17
00:00:24,500 –> 00:00:25,300
持证上岗
18
00:00:25,366 –> 00:00:27,733
那我的298你卖了
19
00:00:27,900 –> 00:00:30,500
然后呢减掉总部的统一供应链成本50
20
00:00:30,500 –> 00:00:32,333
还剩248248
21
00:00:32,333 –> 00:00:34,266
你每卖一只烤鸭248
22
00:00:34,300 –> 00:00:35,666
总部只赚30
23
00:00:35,666 –> 00:00:40,800
你赚218 就是总部直接留30连218给你
24
00:00:40,800 –> 00:00:41,800
来请问有没有可能
25
00:00:41,800 –> 00:00:43,600
比卖自己家的鸭还赚的更多
26
00:00:43,600 –> 00:00:43,966
来告诉我
27
00:00:43,966 –> 00:00:44,766
有没有可能
28
00:00:45,133 –> 00:00:46,933
所以卖个家非得要自己开店
29
00:00:46,933 –> 00:00:48,300
这不有毛病吗
30
00:00:48,566 –> 00:00:49,266
来跟我说
31
00:00:49,266 –> 00:00:50,500
借别人家的店
32
00:00:51,000 –> 00:00:52,366
借别人家的店
33
00:00:52,400 –> 00:00:53,600
卖我家的货
34
00:00:53,933 –> 00:00:55,066
卖我家的货
35
00:00:55,066 –> 00:00:56,200
借别人家的店
36
00:00:56,500 –> 00:00:57,566
借别人家的店
37
00:00:57,666 –> 00:00:58,800
赚我家的钱
38
00:00:58,966 –> 00:00:59,766
赚我家的钱
39
00:00:59,866 –> 00:01:01,533
给他狠狠的分钱
40
00:01:04,000 –> 00:01:04,966
对呀来
41
00:01:04,966 –> 00:01:05,933
各位好了
42
00:01:05,933 –> 00:01:07,466
一只鸭转218
43
00:01:07,666 –> 00:01:09,200
那么这样的话来看看
44
00:01:09,400 –> 00:01:13,166
总部每天卖30万只
45
00:01:14,000 –> 00:01:15,733
每一次赚30块
46
00:01:16,000 –> 00:01:18,333
意味着总部每天赚900万
47
00:01:18,366 –> 00:01:19,600
一年纯利润是不
48
00:01:19,600 –> 00:01:20,333
赚了30亿
49
00:01:20,333 –> 00:01:21,900
按我的逻辑来告诉我对不对
50
00:01:22,366 –> 00:01:23,300
来同意的请举手
51
00:01:24,333 –> 00:01:25,166
好手放下
52
00:01:25,866 –> 00:01:28,533
那请问第二年我就不跟你这么玩了
53
00:01:28,533 –> 00:01:29,333
我说杨总
54
00:01:30,666 –> 00:01:32,466
呃时间合作到期
55
00:01:33,166 –> 00:01:34,066
咱得换一家
56
00:01:34,133 –> 00:01:35,166
那不行啊
57
00:01:35,166 –> 00:01:36,866
那你交个保证金吧
58
00:01:37,400 –> 00:01:39,200
那你交个品牌使用费吧
59
00:01:39,333 –> 00:01:41,100
那这个烤炉你买断吧
60
00:01:41,300 –> 00:01:44,800
你们家自己要培养个烤鸭师吧
61
00:01:45,000 –> 00:01:46,766
你的烤鸭师持证上岗
62
00:01:46,766 –> 00:01:47,400
得得得得
63
00:01:47,400 –> 00:01:48,933
发考证过来考试吧
64
00:01:48,933 –> 00:01:49,866
交培训费吧
65
00:01:49,933 –> 00:01:51,466
培训费辅料
66
00:01:51,533 –> 00:01:52,733
呃卖烤炉的钱
67
00:01:52,733 –> 00:01:54,100
这些钱是不是都可以赚了
68
00:01:54,300 –> 00:01:55,866
后边这些看不见的钱是不是可以赚
69
00:01:55,866 –> 00:01:56,900
了来
70
00:01:56,900 –> 00:01:57,733
告诉我对不对
71
00:01:58,566 –> 00:01:59,533
培训费啊
72
00:01:59,700 –> 00:02:00,366
品牌费啊
73
00:02:00,366 –> 00:02:01,533
这不都出来了吗
74
00:02:01,900 –> 00:02:02,933
所以来
75
00:02:02,933 –> 00:02:04,166
跟我说少花钱
76
00:02:06,300 –> 00:02:07,100
多办事
77
00:02:08,300 –> 00:02:09,133
多花钱
78
00:02:10,533 –> 00:02:11,500
干傻事
79
00:02:12,933 –> 00:02:14,600
你过去有没有干过傻事
80
00:02:15,466 –> 00:02:17,933
不该花的钱花了有没有
81
00:02:18,466 –> 00:02:21,333
你过去花了多少不该花的钱
82
00:02:21,333 –> 00:02:23,300
用了多少不该用的人
83
00:02:23,300 –> 00:02:24,966
投了多少不该投的项目
84
00:02:25,366 –> 00:02:26,166
啊
85
00:02:26,366 –> 00:02:28,266
你在市场上损失了多少
86
00:02:28,800 –> 00:02:31,000
你损失了多少个29,900 了
87
00:02:31,866 –> 00:02:34,300
你损失了多少个核保班的学费了
88
00:02:34,966 –> 00:02:36,400
你还要再损失吗
89
00:02:36,766 –> 00:02:37,800
啊所以
90
00:02:37,800 –> 00:02:38,200
各位老板
91
00:02:38,200 –> 00:02:39,000
你们发现个问题
92
00:02:39,000 –> 00:02:41,500
各位你不在课堂交学费
93
00:02:41,700 –> 00:02:44,733
你一定会在市场上交学费
94
00:02:44,866 –> 00:02:49,200
而市场上的学费更昂贵
95
00:02:50,000 –> 00:02:51,200
来你告诉我对不对啊
96
00:02:51,933 –> 00:02:52,266
对
97
00:02:52,266 –> 00:02:53,366
你踩的坑啊
98
00:02:53,600 –> 00:02:54,666
这一定会有啊
99
00:02:55,133 –> 00:02:55,766
我告诉你
100
00:02:55,766 –> 00:02:57,766
一个企业在经营的过程当中
101
00:02:57,766 –> 00:02:58,766
不要说298
102
00:02:58,766 –> 00:03:00,300
减掉5050块的成本
103
00:03:00,400 –> 00:03:01,533
作为一个企业的成本
104
00:03:01,533 –> 00:03:03,266
你知道最大的成本是什么吗
105
00:03:03,300 –> 00:03:06,600
来企业有三大显性成本
106
00:03:07,066 –> 00:03:09,300
企业有三大显性成本
107
00:03:09,300 –> 00:03:09,766
你知道
108
00:03:09,766 –> 00:03:11,600
你企业的三大显性成本是什么吗
109
00:03:11,600 –> 00:03:13,366
第一个人力成本
110
00:03:14,066 –> 00:03:15,366
第一个人力成本
111
00:03:15,666 –> 00:03:17,566
第二个固定成本
112
00:03:18,133 –> 00:03:19,066
固定成本
113
00:03:19,700 –> 00:03:20,400
固定成本
114
00:03:20,400 –> 00:03:22,366
第三个电动成本
115
00:03:22,600 –> 00:03:24,333
这是你企业的显性成本
116
00:03:24,666 –> 00:03:25,866
来各位
117
00:03:25,933 –> 00:03:27,566
人力成本就员工的工资
118
00:03:29,366 –> 00:03:30,400
员工的福利
119
00:03:30,800 –> 00:03:31,766
员工的奖金
120
00:03:32,100 –> 00:03:32,333
来
121
00:03:32,333 –> 00:03:34,766
请问这是不是你公司比较大的成本
122
00:03:34,766 –> 00:03:35,566
来告诉我
123
00:03:35,700 –> 00:03:36,133
对还不对
124
00:03:36,133 –> 00:03:36,933
对
125
00:03:37,333 –> 00:03:38,666
我告诉你了
126
00:03:38,666 –> 00:03:41,600
应该把他们的成本变成什么
127
00:03:42,500 –> 00:03:44,533
变成更多人的收入
128
00:03:45,166 –> 00:03:47,333
所以你要把他们变成股东呢
129
00:03:48,066 –> 00:03:49,733
不要你给员工发工资
130
00:03:49,733 –> 00:03:52,933
反过来是员工给谁发工资啊
131
00:03:53,100 –> 00:03:55,366
老板给老板发工资啊
132
00:03:55,500 –> 00:03:56,466
他们是老板
133
00:03:57,100 –> 00:03:58,000
你知道吗
134
00:03:58,000 –> 00:03:59,300
这是核心关键点
135
00:03:59,466 –> 00:04:00,866
第二个固定成本
136
00:04:01,133 –> 00:04:07,066
房租厂房设备水电物业
137
00:04:07,100 –> 00:04:08,733
则固定电动成本
138
00:04:09,400 –> 00:04:11,700
这个月的运输物
139
00:04:11,700 –> 00:04:14,300
流采购因为你的原材料是变动的
140
00:04:14,300 –> 00:04:15,300
来告诉我对不对
141
00:04:15,700 –> 00:04:19,666
采购成本在团建员工旅游
142
00:04:20,966 –> 00:04:22,700
福利相关费用
143
00:04:22,866 –> 00:04:25,666
所以你公司天天存在的是这三大成本
144
00:04:25,666 –> 00:04:27,366
其实这三大成本都是小事
145
00:04:27,866 –> 00:04:30,933
而所有企业存在三大隐性成本
146
00:04:31,566 –> 00:04:33,866
3大隐藏的隐性成本
147
00:04:34,400 –> 00:04:35,533
3大隐性成本
148
00:04:35,533 –> 00:04:36,366
这是看不见的
149
00:04:36,366 –> 00:04:36,866
摸不着的
150
00:04:36,866 –> 00:04:37,533
3大隐性成本
151
00:04:37,533 –> 00:04:38,733
你知道是什么成本吗
152
00:04:39,700 –> 00:04:41,866
第一个成本叫时间成本
153
00:04:42,700 –> 00:04:44,566
时间成本
154
00:04:44,766 –> 00:04:48,066
第二个成本叫摸索成本
155
00:04:48,700 –> 00:04:51,500
就探索摸索成本啊
156
00:04:51,500 –> 00:04:52,333
摸索成本
157
00:04:52,533 –> 00:04:55,366
第三个成本叫犯错成本
158
00:04:55,966 –> 00:04:56,666
犯错成本
159
00:04:56,666 –> 00:04:57,466
别写错了
160
00:04:57,466 –> 00:04:59,466
上次一个老板写成了犯贱成本
161
00:05:00,666 –> 00:05:01,666
犯错成本
162
00:05:01,700 –> 00:05:03,400
或者说叫认知成本
163
00:05:03,766 –> 00:05:05,533
认知成本啊
164
00:05:05,533 –> 00:05:07,166
来跟我说认知成本
165
00:05:08,266 –> 00:05:09,133
摸索成本
166
00:05:09,466 –> 00:05:11,266
摸索时间成本
167
00:05:11,600 –> 00:05:12,700
时间成本
168
00:05:13,666 –> 00:05:16,000
老板的时间大于钻石
169
00:05:16,400 –> 00:05:17,733
各位亲爱的老板们
170
00:05:18,666 –> 00:05:20,700
你的时间更值钱
171
00:05:20,900 –> 00:05:22,900
还是员工的时间更值钱
172
00:05:24,066 –> 00:05:26,466
那既然你知道你的时间更值钱
173
00:05:26,500 –> 00:05:29,266
你得懂得花钱买别人的时间
174
00:05:29,333 –> 00:05:31,933
为谁为你所用
175
00:05:33,066 –> 00:05:36,966
别人用3年赚到了你30年才赚到的钱
176
00:05:38,333 –> 00:05:42,266
你为什么不能去放大你时间的价值呢
177
00:05:42,666 –> 00:05:45,333
你为什么不能懂得节省时间呢
178
00:05:45,366 –> 00:05:48,400
你为什么不能提升时间的效率呢
179
00:05:48,933 –> 00:05:50,800
你想想看啊
180
00:05:51,166 –> 00:05:55,866
我们很多老板总是亲力亲为
181
00:05:56,166 –> 00:05:58,166
小老板很会用自己
182
00:05:58,166 –> 00:06:01,200
大老板很会用别人
183
00:06:01,400 –> 00:06:03,333
老板此生最重要的能力
184
00:06:03,333 –> 00:06:05,300
就是使用有能力的人呢
185
00:06:06,133 –> 00:06:06,933
能力
186
00:06:07,566 –> 00:06:11,566
知道吗所以老板的职责不是做事
187
00:06:12,100 –> 00:06:14,500
而是找人替你做事
188
00:06:15,366 –> 00:06:17,600
来跟我说老板的职责不是做事
189
00:06:20,266 –> 00:06:22,166
而是找人替我做事
190
00:06:24,100 –> 00:06:25,600
你天天做事
191
00:06:25,600 –> 00:06:28,133
就等于你天天在低头拉车
192
00:06:28,300 –> 00:06:30,733
你哪有时间抬头看路啊
193
00:06:31,666 –> 00:06:32,966
你哪有时间布局
194
00:06:33,300 –> 00:06:34,933
你哪有时间规划
195
00:06:35,000 –> 00:06:35,733
你哪有时
196
00:06:35,733 –> 00:06:36,533
间思考
197
00:06:37,500 –> 00:06:38,000
来告诉我
198
00:06:38,000 –> 00:06:38,800
对还不对
199
00:06:39,666 –> 00:06:41,400
你哪有时间研究对手
200
00:06:42,066 –> 00:06:42,866
对
201
00:06:42,900 –> 00:06:44,100
逻辑本身就是错的
202
00:06:44,466 –> 00:06:47,666
所以说你的时间都去哪了
203
00:06:48,066 –> 00:06:49,600
你也24个小时
204
00:06:49,600 –> 00:06:50,466
别人也24小时
205
00:06:50,466 –> 00:06:52,000
你还告诉自己你很忙
206
00:06:53,100 –> 00:06:54,800
你为什么很忙很累
207
00:06:55,400 –> 00:06:57,133
因为你没忙对地方
208
00:06:57,200 –> 00:06:58,266
为什么你累
209
00:06:58,300 –> 00:06:59,266
为什么你忙
210
00:06:59,300 –> 00:07:01,666
因为第一你不会授权
211
00:07:01,933 –> 00:07:04,400
第二你的团队没有执行力
212
00:07:04,666 –> 00:07:07,766
第三你自己没有说服力
213
00:07:07,966 –> 00:07:09,600
所以团队没有执行力
214
00:07:09,666 –> 00:07:11,266
同时团队还没有战斗力
215
00:07:11,300 –> 00:07:12,766
你总在亲力亲为
216
00:07:13,466 –> 00:07:14,133
我告诉你
217
00:07:14,133 –> 00:07:15,366
当老板的人要懒
218
00:07:16,733 –> 00:07:18,733
懒到极致的老板才能做大
219
00:07:18,900 –> 00:07:19,800
天道酬勤
220
00:07:19,800 –> 00:07:21,000
那是胡说八道
221
00:07:21,966 –> 00:07:22,800
天道酬勤
222
00:07:22,800 –> 00:07:25,133
我操那天道酬勤如果是成功之道
223
00:07:25,133 –> 00:07:26,500
我父母应该是首富
224
00:07:27,566 –> 00:07:28,366
辛苦了一辈子
225
00:07:28,366 –> 00:07:29,300
最后还下岗了
226
00:07:29,300 –> 00:07:30,966
这就是天道酬勤的后果
227
00:07:31,600 –> 00:07:33,933
凡是办公室挂着天道酬勤的老板
228
00:07:34,800 –> 00:07:37,133
小老板不用说
229
00:07:37,466 –> 00:07:38,500
怎么能天道酬勤
230
00:07:38,500 –> 00:07:39,966
要挂就挂上天道酬勤
231
00:07:42,366 –> 00:07:42,733
来告诉我
232
00:07:42,733 –> 00:07:43,533
对不对
233
00:07:43,866 –> 00:07:45,466
这核心关键点呢
234
00:07:46,000 –> 00:07:46,533
来告诉我
235
00:07:46,533 –> 00:07:47,333
对还不对
236
00:07:48,900 –> 00:07:49,933
来跟我说
237
00:07:50,733 –> 00:07:51,700
农业时代
238
00:07:53,200 –> 00:07:54,800
讲究天道酬勤
239
00:07:55,166 –> 00:07:57,133
讲究天道酬勤
240
00:07:57,133 –> 00:07:57,933
一分耕耘
241
00:07:57,933 –> 00:07:58,866
一分收获
242
00:07:59,000 –> 00:07:59,800
一分耕耘
243
00:08:00,733 –> 00:08:01,700
商业时代
244
00:08:03,100 –> 00:08:05,133
思考四两拨千斤
245
00:08:07,933 –> 00:08:09,000
以小博大
246
00:08:10,200 –> 00:08:11,266
资本时代
247
00:08:12,933 –> 00:08:15,000
思考思考空手套白狼
248
00:08:17,200 –> 00:08:18,166
无中生有
249
00:08:19,933 –> 00:08:21,500
是无中生有够牛逼呢
250
00:08:21,500 –> 00:08:23,133
还是以小博大哥牛逼呢
251
00:08:23,333 –> 00:08:24,200
无中生有
252
00:08:24,366 –> 00:08:25,400
无中生有
253
00:08:25,600 –> 00:08:26,533
所以说时间
254
00:08:26,533 –> 00:08:27,333
第二个
255
00:08:28,133 –> 00:08:32,133
你对未知领域的摸索就会犯错
256
00:08:32,566 –> 00:08:34,933
摸索就会浪费时间
257
00:08:35,333 –> 00:08:37,966
邓小平同志说摸着石头过河
258
00:08:39,766 –> 00:08:41,066
不管白猫黑猫
259
00:08:41,066 –> 00:08:42,733
抓住老鼠都是好猫
260
00:08:42,800 –> 00:08:44,333
你摸着石头过河
261
00:08:44,600 –> 00:08:45,866
你石头没摸到呢你
262
00:08:45,866 –> 00:08:46,966
你河没过去
263
00:08:46,966 –> 00:08:48,066
你淹死了你
264
00:08:48,800 –> 00:08:51,200
你应该是让别人摸着石头过
265
00:08:51,200 –> 00:08:52,666
他过去了我就跟他过
266
00:08:52,666 –> 00:08:54,066
他没过去妈淹的是他
267
00:08:54,066 –> 00:08:54,900
跟我无关
268
00:08:56,000 –> 00:08:57,133
这才叫牛逼
269
00:08:57,366 –> 00:08:58,366
让他摸
270
00:08:59,300 –> 00:09:00,166
让他锁
271
00:09:00,800 –> 00:09:01,900
我不摸
272
00:09:02,733 –> 00:09:03,900
我让他摸
273
00:09:04,300 –> 00:09:05,333
那告诉我对不对
274
00:09:05,933 –> 00:09:08,166
自己干嘛在那摸呢啊
275
00:09:08,200 –> 00:09:09,733
来无知
276
00:09:09,733 –> 00:09:11,533
认知你所赚的每一分钱
277
00:09:11,533 –> 00:09:13,866
都是源自你对这个时代认知的变现
278
00:09:13,900 –> 00:09:15,266
你所亏的每一分钱
279
00:09:15,266 –> 00:09:18,166
都源自你对这个时代的认知有缺陷
280
00:09:18,200 –> 00:09:19,500
所以说各位
281
00:09:20,333 –> 00:09:23,666
一个老板犯错是很可怕的
282
00:09:23,666 –> 00:09:26,300
有没有老板一个重大决策失误
283
00:09:26,600 –> 00:09:28,500
让他辛辛苦苦几十年
284
00:09:28,500 –> 00:09:30,766
一夜回到解放前
285
00:09:31,533 –> 00:09:34,366
小老板是小错不犯
286
00:09:34,400 –> 00:09:36,533
大错一犯直接完蛋
287
00:09:36,900 –> 00:09:39,000
一次投资从此结束
288
00:09:39,266 –> 00:09:41,666
大老板是小错不断
289
00:09:41,700 –> 00:09:43,566
大错从不犯
290
00:09:43,900 –> 00:09:44,933
关于战略
291
00:09:44,933 –> 00:09:47,133
关于生死的错误绝对是不能犯的
292
00:09:47,300 –> 00:09:51,133
重大投资怎么能犯啊
293
00:09:51,200 –> 00:09:52,366
轻资产怎么能犯
294
00:09:52,666 –> 00:09:54,766
所以说对学习啊
295
00:09:54,766 –> 00:09:57,566
最大的价值是节省你的时间
296
00:09:57,566 –> 00:09:58,900
减少你的摸索
297
00:09:59,133 –> 00:10:01,400
避免你犯重大决策失误
298
00:10:01,566 –> 00:10:03,133
这是学习最大的价值
299
00:10:03,266 –> 00:10:04,333
站在这个角度来讲