1
00:00:00,900 –> 00:00:02,133
苏宁能赚钱
2
00:00:02,266 –> 00:00:05,400
是因为苏宁有这么多店
3
00:00:05,466 –> 00:00:07,866
还是因为他店里有那么多电器
4
00:00:07,866 –> 00:00:09,100
你觉得是哪一点
5
00:00:10,800 –> 00:00:12,000
是电还是电器
6
00:00:13,466 –> 00:00:14,500
不是电器
7
00:00:14,500 –> 00:00:17,000
因为全中国不缺好电器
8
00:00:17,133 –> 00:00:19,166
是因为他有那么多店
9
00:00:19,200 –> 00:00:20,766
因为有那么多店
10
00:00:20,800 –> 00:00:23,166
就等于有那么多卖货的渠道
11
00:00:23,366 –> 00:00:25,933
鸭脖其实都差不多
12
00:00:26,200 –> 00:00:27,733
又咸又麻又辣
13
00:00:27,733 –> 00:00:31,500
什么绝味周黑鸭啊
14
00:00:31,566 –> 00:00:35,933
九九煌上煌这些鸭脖
15
00:00:36,333 –> 00:00:39,533
所以核心点在于有那么多店
16
00:00:39,533 –> 00:00:42,566
因为店本身就是什么渠道呀
17
00:00:43,166 –> 00:00:48,800
所以真正今天能让苏宁赚钱的
18
00:00:49,600 –> 00:00:51,366
能上爵位赚钱的
19
00:00:51,500 –> 00:00:53,100
是因为他们的店
20
00:00:53,100 –> 00:00:54,533
还是因为他们店里的货
21
00:00:54,533 –> 00:00:55,333
你们告诉我
22
00:00:56,300 –> 00:00:59,533
对了是因为他们有这么多店
23
00:01:00,100 –> 00:01:03,700
因此你以渠道为中心是指
24
00:01:05,466 –> 00:01:07,400
我们的绝味鸭脖
25
00:01:08,400 –> 00:01:11,066
给广东供的绝味鸭脖的口感
26
00:01:11,766 –> 00:01:13,700
居然给湖南
27
00:01:14,333 –> 00:01:18,366
给重庆给成都四川的口感不一样
28
00:01:18,466 –> 00:01:22,400
那些地方的绝味鸭脖更偏辣一点
29
00:01:22,600 –> 00:01:24,300
这里更微辣一点
30
00:01:24,300 –> 00:01:27,733
它是以渠道为中心的
31
00:01:27,733 –> 00:01:29,866
因为这个渠道店开在广州
32
00:01:29,866 –> 00:01:31,666
我得符合广州的需求
33
00:01:31,933 –> 00:01:33,966
这叫做以渠道为中为中心
34
00:01:34,066 –> 00:01:35,500
而以产品为中心
35
00:01:35,566 –> 00:01:37,900
就是我不管你什么需求
36
00:01:37,900 –> 00:01:39,200
我就是卖我的货
37
00:01:39,366 –> 00:01:41,266
就是一个以货为中心
38
00:01:42,133 –> 00:01:43,133
一个以渠道为中心
39
00:01:43,133 –> 00:01:44,000
就说白了
40
00:01:44,300 –> 00:01:46,000
苏宁有两个店
41
00:01:46,166 –> 00:01:47,300
a店和b店
42
00:01:47,766 –> 00:01:51,300
b店就是海尔的空调好卖
43
00:01:52,133 –> 00:01:53,800
那么我们重点就卖海尔
44
00:01:54,300 –> 00:01:57,566
a店它就是格力的空调好卖
45
00:01:57,566 –> 00:01:59,466
那我们重点去卖格力
46
00:01:59,600 –> 00:02:01,266
对于这两家店而言
47
00:02:01,533 –> 00:02:04,900
卖格力还是卖海尔还无所谓
48
00:02:05,100 –> 00:02:06,133
对我而言
49
00:02:06,266 –> 00:02:07,533
只要我有这个店
50
00:02:07,533 –> 00:02:09,366
我以这个店为中心
51
00:02:09,600 –> 00:02:11,700
什么好卖我就卖什么
52
00:02:11,900 –> 00:02:13,266
这就叫以渠道为中心
53
00:02:13,266 –> 00:02:14,566
大家告诉我是不是这个逻辑
54
00:02:15,300 –> 00:02:17,100
好那你理解这个点就好了
55
00:02:17,566 –> 00:02:21,133
今天现场80%
56
00:02:21,133 –> 00:02:23,666
的传统的老板们的
57
00:02:23,800 –> 00:02:28,466
你们都在以产品为中心
58
00:02:29,000 –> 00:02:31,133
因为你有一个认知
59
00:02:31,700 –> 00:02:35,966
你的认知是你认为你的公司能赚钱
60
00:02:36,400 –> 00:02:38,800
就是因为你有产品
61
00:02:39,400 –> 00:02:40,200
长虹
62
00:02:40,700 –> 00:02:44,200
长虹现在公司亏损
63
00:02:45,100 –> 00:02:46,900
一直在亏损啊
64
00:02:47,666 –> 00:02:52,000
为什么因为当你认为你能赚钱
65
00:02:52,000 –> 00:02:53,200
是因为你有产品
66
00:02:53,466 –> 00:02:56,333
你天天满脑袋想的是产品
67
00:02:56,500 –> 00:02:58,866
你天天研发的是产品
68
00:02:58,900 –> 00:03:01,500
你天天设计的是产品
69
00:03:01,500 –> 00:03:04,366
你满脑袋天天考虑的是产品
70
00:03:04,400 –> 00:03:05,300
也就是货
71
00:03:05,966 –> 00:03:07,266
可是我告诉你
72
00:03:07,400 –> 00:03:11,266
市场上早都不缺好产品了
73
00:03:11,266 –> 00:03:14,866
但是你还在那么较劲的去琢磨
74
00:03:15,000 –> 00:03:16,566
思考产品
75
00:03:17,333 –> 00:03:19,700
所以你没有空间
76
00:03:20,066 –> 00:03:21,266
你没有利润
77
00:03:22,000 –> 00:03:23,400
这不是很正常吗
78
00:03:23,900 –> 00:03:26,133
所以这第一个第二个
79
00:03:26,166 –> 00:03:29,000
以渠道为中心的公司的认知
80
00:03:29,300 –> 00:03:31,100
他们认为能赚钱
81
00:03:31,100 –> 00:03:32,500
不是因为我手里有产品
82
00:03:33,400 –> 00:03:34,366
是否有渠道
83
00:03:35,133 –> 00:03:38,366
是否有这几百家苏宁的店
84
00:03:38,733 –> 00:03:41,533
是否有这1万多家绝味的鸭脖店
85
00:03:41,733 –> 00:03:42,533
说白了
86
00:03:43,366 –> 00:03:45,200
啥好卖我就卖啥
87
00:03:45,533 –> 00:03:47,200
鸭脖好卖咱呀卖鸭脖
88
00:03:47,200 –> 00:03:48,766
鸭头好卖咱卖鸭头
89
00:03:49,000 –> 00:03:51,000
说白了我以渠道为中心
90
00:03:51,366 –> 00:03:52,966
各位什么叫以谁为中心
91
00:03:52,966 –> 00:03:57,100
摆满台下就是你到底是围绕着谁转
92
00:03:57,566 –> 00:03:58,933
这是核心关键
93
00:03:59,400 –> 00:04:00,200
理解吗
94
00:04:01,333 –> 00:04:02,766
掰直他不用这么斜
95
00:04:02,766 –> 00:04:04,366
怎么昨天的没有看
96
00:04:04,366 –> 00:04:05,866
昨天怎么扶白板的吗
97
00:04:06,333 –> 00:04:07,533
两位同志
98
00:04:07,700 –> 00:04:08,900
昨天是咋扶的
99
00:04:09,500 –> 00:04:11,333
昨天是直的扶的不是吗
100
00:04:11,400 –> 00:04:12,933
调平他可以吗
101
00:04:17,666 –> 00:04:18,933
你俩是个奇才
102
00:04:22,466 –> 00:04:24,600
调平他听懂吗
103
00:04:25,000 –> 00:04:26,733
前面的也看着舒服一点
104
00:04:28,500 –> 00:04:31,266
来各位这个
105
00:04:33,100 –> 00:04:36,800
以谁为中心就是谁围着谁转
106
00:04:37,533 –> 00:04:40,200
当你以产品为中心的时候
107
00:04:40,800 –> 00:04:43,300
你会发现你公司的资源
108
00:04:44,333 –> 00:04:48,766
你公司的资金你公司的焦点
109
00:04:49,666 –> 00:04:51,066
你团队的焦点
110
00:04:51,133 –> 00:04:53,966
和你的注意力都在产品上
111
00:04:54,566 –> 00:04:57,066
当你以渠道为中心的时候
112
00:04:58,733 –> 00:05:00,666
你就会考虑为渠道赋能
113
00:05:01,700 –> 00:05:04,100
帮助渠道搞流量
114
00:05:04,666 –> 00:05:06,533
帮助渠道生意更好
115
00:05:07,066 –> 00:05:09,800
帮助渠道怎样更好的卖货
116
00:05:09,933 –> 00:05:11,333
你以他为中心
117
00:05:11,333 –> 00:05:12,766
他远远他是啥
118
00:05:12,766 –> 00:05:13,766
他是卖的
119
00:05:15,133 –> 00:05:17,133
卖的人或者卖的店
120
00:05:17,300 –> 00:05:19,066
他卖的好了
121
00:05:19,100 –> 00:05:20,866
你的生意自然就好了呀
122
00:05:21,100 –> 00:05:22,400
来告诉我是不是这个道理
123
00:05:23,133 –> 00:05:27,133
对了他是站在货的角度
124
00:05:28,300 –> 00:05:30,400
他是站在人的角度
125
00:05:30,466 –> 00:05:32,066
什么人买的人
126
00:05:32,933 –> 00:05:35,166
卖的人所以你发现了吗
127
00:05:35,366 –> 00:05:38,333
整个维度是完全不一样的各位
128
00:05:39,666 –> 00:05:42,200
以渠道为中心的认知
129
00:05:42,666 –> 00:05:44,200
你心里非常的清楚
130
00:05:44,200 –> 00:05:45,366
我能赚钱
131
00:05:45,966 –> 00:05:48,566
我怎么样最快速度的
132
00:05:48,933 –> 00:05:51,466
把我全国的300家店
133
00:05:51,766 –> 00:05:52,866
3,000家店
134
00:05:52,966 –> 00:05:55,466
1万家店我把它干出来
135
00:05:55,800 –> 00:05:57,266
只要我有了这么多家店
136
00:05:57,600 –> 00:05:58,700
说白了
137
00:05:59,866 –> 00:06:02,800
我绝味鸭脖不好卖了
138
00:06:02,800 –> 00:06:06,133
我卖乳鸽请问行不行
139
00:06:06,866 –> 00:06:09,166
我卖烧鸡请问行不行
140
00:06:09,933 –> 00:06:12,200
我卖猪蹄请问可不可以
141
00:06:13,200 –> 00:06:14,400
只要我有这个店
142
00:06:15,000 –> 00:06:16,133
我卖啥都行
143
00:06:16,166 –> 00:06:17,766
不在于我店里卖啥
144
00:06:17,866 –> 00:06:20,866
而在于我怎么样能够拥有这么多店
145
00:06:21,566 –> 00:06:23,766
这才叫核心来
146
00:06:23,766 –> 00:06:24,666
是不是逻辑
147
00:06:25,266 –> 00:06:26,900
对啊说白了
148
00:06:26,900 –> 00:06:29,933
我怎么着把800家超市开起来
149
00:06:30,300 –> 00:06:31,533
我自己累的要死
150
00:06:31,533 –> 00:06:32,400
开20家超市
151
00:06:32,400 –> 00:06:33,566
我能赚多少钱呢
152
00:06:34,266 –> 00:06:35,466
我让别人加盟
153
00:06:35,466 –> 00:06:36,866
我开800家超市
154
00:06:36,866 –> 00:06:38,466
我赚供应链的钱
155
00:06:38,566 –> 00:06:40,166
我赚的是看不见的钱
156
00:06:40,166 –> 00:06:41,100
我赚保证金
157
00:06:41,100 –> 00:06:41,800
赚加盟费
158
00:06:41,800 –> 00:06:42,566
我赚现金流
159
00:06:42,566 –> 00:06:43,166
我赚扣点
160
00:06:43,166 –> 00:06:46,966
全来了所以我把看得见的钱分掉
161
00:06:47,166 –> 00:06:48,333
我一没有工厂
162
00:06:48,333 –> 00:06:49,900
我二没有门店
163
00:06:50,166 –> 00:06:52,400
我只赚中间的供应链
164
00:06:52,800 –> 00:06:54,100
我的钱就来了嘛
165
00:06:54,200 –> 00:06:56,300
所以我是很搞不清楚这个逻辑
166
00:06:56,300 –> 00:07:01,466
第三个以用户为中心的认知是
167
00:07:01,466 –> 00:07:04,000
我认为我之所以能赚钱
168
00:07:04,166 –> 00:07:06,366
是因为我的手里有用户
169
00:07:07,600 –> 00:07:08,400
如京东
170
00:07:09,000 –> 00:07:12,133
如滴滴如美团
171
00:07:12,900 –> 00:07:14,000
因为我有用户
172
00:07:14,733 –> 00:07:18,900
所以我围绕着用户做生态
173
00:07:19,000 –> 00:07:22,200
如阿里巴巴淘宝
174
00:07:22,800 –> 00:07:23,700
就这个逻辑
175
00:07:24,466 –> 00:07:25,533
你发现了吗
176
00:07:26,200 –> 00:07:29,733
这个时代赚钱的道具已经发
177
00:07:29,733 –> 00:07:32,100
生了重大的变化
178
00:07:32,700 –> 00:07:35,466
有人赚钱的道具是产品
179
00:07:35,800 –> 00:07:38,566
有人赚钱的道具是渠道
180
00:07:38,666 –> 00:07:41,266
有人赚钱的道具是用户
181
00:07:41,366 –> 00:07:42,766
我要告诉你的是
182
00:07:42,800 –> 00:07:44,600
你如果一没有渠道
183
00:07:44,666 –> 00:07:45,766
二没有用户
184
00:07:45,766 –> 00:07:46,933
你只有产品
185
00:07:47,600 –> 00:07:48,400
不好意思
186
00:07:48,900 –> 00:07:49,966
你是假老板
187
00:07:50,766 –> 00:07:52,000
你不是真老板
188
00:07:52,766 –> 00:07:55,800
分分钟钟你就可以被别人取代
189
00:07:57,333 –> 00:07:58,300
被别人取代
190
00:07:58,466 –> 00:07:59,700
因为你只有货
191
00:07:59,800 –> 00:08:00,600
你没人
192
00:08:01,266 –> 00:08:01,866
你没什么人
193
00:08:01,866 –> 00:08:03,266
你一没有买的人
194
00:08:03,300 –> 00:08:04,400
二没有卖的人
195
00:08:04,400 –> 00:08:05,266
我告诉你
196
00:08:05,266 –> 00:08:06,200
你只有产品
197
00:08:06,200 –> 00:08:08,466
而在中国这片土地上
198
00:08:08,566 –> 00:08:10,533
产能极其过盛
199
00:08:10,766 –> 00:08:13,400
今天最不缺的就是货
200
00:08:13,533 –> 00:08:14,800
各位是还是不是
201
00:08:15,533 –> 00:08:16,333
对啊
202
00:08:16,400 –> 00:08:17,533
来我讲这段
203
00:08:17,900 –> 00:08:19,700
对你有有启发
204
00:08:19,700 –> 00:08:20,800
有触动的来
205
00:08:20,800 –> 00:08:21,600
请举手
206
00:08:22,200 –> 00:08:23,600
好拍拍旁边肩膀
207
00:08:23,600 –> 00:08:24,466
来跟我说
208
00:08:24,566 –> 00:08:26,100
核爆还是要爆的
209
00:08:29,100 –> 00:08:29,566
还告诉我对
210
00:08:29,566 –> 00:08:30,333
对还是不对
211
00:08:30,333 –> 00:08:31,900
啊对对啊
212
00:08:32,966 –> 00:08:34,800
啊昨天
213
00:08:34,800 –> 00:08:36,466
昨天一个同学问我
214
00:08:36,466 –> 00:08:37,266
他说老师
215
00:08:37,300 –> 00:08:38,333
你那个荷包
216
00:08:39,666 –> 00:08:40,766
这个月开
217
00:08:41,333 –> 00:08:42,700
对我这个月开
218
00:08:42,700 –> 00:08:43,866
这个月是十一月
219
00:08:43,866 –> 00:08:47,166
26272829 十一月份是没有的
220
00:08:47,266 –> 00:08:48,266
十一月份不开
221
00:08:48,700 –> 00:08:49,666
十二月份还有
222
00:08:50,500 –> 00:08:51,600
1月份还有
223
00:08:52,266 –> 00:08:54,366
哎什么时间过年啊各位
224
00:08:56,066 –> 00:08:56,700
2月份过年
225
00:08:56,700 –> 00:08:58,900
2月多少号啊
226
00:09:00,266 –> 00:09:01,066
2月
227
00:09:02,666 –> 00:09:03,700
二月十几号
228
00:09:04,000 –> 00:09:05,800
我1月份还会开课
229
00:09:05,966 –> 00:09:07,400
我1月份还会开课
230
00:09:07,500 –> 00:09:08,166
也就说白了
231
00:09:08,166 –> 00:09:11,100
你今年还可以上三次
232
00:09:11,766 –> 00:09:13,100
今年可以学三次
233
00:09:14,166 –> 00:09:16,000
就是这个
234
00:09:16,600 –> 00:09:17,400
10月底
235
00:09:18,333 –> 00:09:20,100
12月一月
236
00:09:20,700 –> 00:09:21,933
我可以告诉你的是
237
00:09:21,933 –> 00:09:24,766
我的核爆每个月都有一次
238
00:09:24,800 –> 00:09:25,866
除了10月份之外
239
00:09:25,866 –> 00:09:26,666
每月一期
240
00:09:26,666 –> 00:09:27,500
每月一期
241
00:09:27,733 –> 00:09:29,533
雷打不动尝尝
242
00:09:30,900 –> 00:09:31,966
150人左右
243
00:09:32,366 –> 00:09:32,966
有人说老师
244
00:09:32,966 –> 00:09:34,700
你能能不能积攒啊
245
00:09:34,733 –> 00:09:36,200
对我只要隔一个月开课
246
00:09:36,200 –> 00:09:36,900
就能300人
247
00:09:36,900 –> 00:09:37,733
不跟你吹牛
248
00:09:37,866 –> 00:09:39,933
我再隔一个月都可以搞到400人
249
00:09:39,933 –> 00:09:40,966
就这么多报名的
250
00:09:40,966 –> 00:09:42,966
但是为什么我宁愿辛苦4天
251
00:09:42,966 –> 00:09:43,800
每月都开
252
00:09:44,333 –> 00:09:46,533
因为我的核报
253
00:09:47,866 –> 00:09:49,533
他是要现场做作业
254
00:09:49,533 –> 00:09:50,466
理方案的
255
00:09:51,000 –> 00:09:53,066
说白了狠到什么程度
256
00:09:53,866 –> 00:09:56,200
拍拍旁边的肩膀跟我说不出方案
257
00:09:56,200 –> 00:09:57,000
不下课
258
00:09:59,866 –> 00:10:01,766
在会场里陪着你一起熬
259
00:10:03,100 –> 00:10:04,100
对一起熬