1
00:00:01,066 –> 00:00:02,733
不卖产品赚取差价
2
00:00:02,733 –> 00:00:03,933
不靠主营业务盈利
3
00:00:03,933 –> 00:00:06,333
来跟我说不卖产品赚取差价
4
00:00:06,666 –> 00:00:09,266
不卖产品赚取差价
5
00:00:09,700 –> 00:00:12,733
因为今天客户不想让你赚差价
6
00:00:12,733 –> 00:00:16,600
因为客户对产品的价格越来越敏感
7
00:00:17,000 –> 00:00:19,366
因为今天这个时代要求你
8
00:00:19,366 –> 00:00:20,266
物美还得
9
00:00:20,266 –> 00:00:21,366
价廉货真
10
00:00:21,366 –> 00:00:22,166
还得
11
00:00:23,100 –> 00:00:24,166
你不要跟我说老师
12
00:00:24,166 –> 00:00:25,300
一分钱一分货
13
00:00:26,733 –> 00:00:28,066
本来就是一分钱一分货
14
00:00:28,066 –> 00:00:29,766
你过去很多理念都是错的
15
00:00:30,333 –> 00:00:32,133
比如说一分钱一分货
16
00:00:32,133 –> 00:00:32,933
这是错的
17
00:00:33,133 –> 00:00:34,566
比如说好货不便宜
18
00:00:34,700 –> 00:00:35,400
便宜没好货
19
00:00:35,400 –> 00:00:36,200
错
20
00:00:36,733 –> 00:00:40,166
今天客户要的是又好便宜又便宜
21
00:00:40,200 –> 00:00:41,333
物美还得
22
00:00:42,466 –> 00:00:44,266
你不要告诉我忠言逆耳
23
00:00:44,400 –> 00:00:45,300
良药苦口
24
00:00:45,300 –> 00:00:48,200
错今天孩子的药那都甜的
25
00:00:48,200 –> 00:00:49,966
那苦的孩子不喝不吃
26
00:00:50,666 –> 00:00:53,000
良药还得甜口
27
00:00:53,166 –> 00:00:55,066
忠言还得顺耳
28
00:00:55,100 –> 00:00:57,366
因为逆耳别人听不进去
29
00:00:57,933 –> 00:00:59,466
来告诉我对还是不对
30
00:01:00,500 –> 00:01:02,666
所以这是核心关键
31
00:01:02,933 –> 00:01:04,066
不要替我发
32
00:01:04,600 –> 00:01:06,866
知道吗不要操心啊来
33
00:01:06,866 –> 00:01:08,333
因此各位
34
00:01:08,600 –> 00:01:12,133
今天的利润思维是差价思维
35
00:01:13,133 –> 00:01:13,933
所以
36
00:01:14,200 –> 00:01:18,866
老板要用利润思维活在现金流时代
37
00:01:18,966 –> 00:01:20,933
这是老板今天最大的死穴
38
00:01:21,100 –> 00:01:23,200
差价思维没有未来
39
00:01:23,700 –> 00:01:25,766
卖产品赚差价越来越难
40
00:01:25,866 –> 00:01:28,466
为什么卖产品赚差价越来越难
41
00:01:28,466 –> 00:01:29,533
难在对手多
42
00:01:29,566 –> 00:01:30,866
难在成本高
43
00:01:30,866 –> 00:01:31,466
来告诉我
44
00:01:31,466 –> 00:01:33,366
对还是不对啊
45
00:01:33,366 –> 00:01:34,133
都不用你翻
46
00:01:34,133 –> 00:01:35,266
我第二个没讲到呢
47
00:01:35,266 –> 00:01:36,100
操啥心啊
48
00:01:36,200 –> 00:01:37,400
对不对啊来
49
00:01:37,400 –> 00:01:38,700
因此各位
50
00:01:39,000 –> 00:01:41,000
所以老板要思考两个点
51
00:01:41,000 –> 00:01:43,766
第一个来跟我说不靠主营业务盈利
52
00:01:44,366 –> 00:01:45,500
不靠主营业务
53
00:01:46,533 –> 00:01:48,333
不卖产品差价赚钱
54
00:01:52,300 –> 00:01:53,800
不靠主营业务盈利
55
00:01:54,100 –> 00:01:56,300
不靠主营业务盈利
56
00:01:56,333 –> 00:01:58,666
不靠不卖产品差价赚钱
57
00:01:58,966 –> 00:02:00,533
不靠产品差价赚钱
58
00:02:00,566 –> 00:02:02,333
不靠产品差价赚钱
59
00:02:04,966 –> 00:02:05,866
不靠主营业务
60
00:02:05,866 –> 00:02:07,700
干嘛盈利
61
00:02:08,200 –> 00:02:13,000
可是恰恰是你今天就靠主营业务盈利
62
00:02:13,000 –> 00:02:14,900
你今天做装修的就是靠装
63
00:02:14,900 –> 00:02:16,700
修盈利你今天卖服装的
64
00:02:16,700 –> 00:02:18,266
就是靠服装这个生意盈利
65
00:02:18,266 –> 00:02:20,500
你今天做餐饮的就是靠餐饮盈利
66
00:02:20,500 –> 00:02:22,500
你今天做美容的就是靠美容盈利
67
00:02:22,666 –> 00:02:24,500
你就是靠卖产品差价赚钱
68
00:02:24,500 –> 00:02:25,933
因此我要帮你颠覆掉
69
00:02:25,933 –> 00:02:26,766
不要这么干
70
00:02:27,066 –> 00:02:28,200
越这么干越难
71
00:02:28,333 –> 00:02:28,933
你说老师
72
00:02:28,933 –> 00:02:30,400
可能吗当然可能
73
00:02:30,400 –> 00:02:31,700
我给你换一条路
74
00:02:32,333 –> 00:02:33,133
换一条路
75
00:02:33,466 –> 00:02:36,000
所以换的这条路才是康庄大道
76
00:02:36,000 –> 00:02:37,166
先送你两个词
77
00:02:37,666 –> 00:02:40,666
叫做换道超车
78
00:02:40,666 –> 00:02:41,966
陈老师读创啊
79
00:02:42,100 –> 00:02:43,700
叫换道超车
80
00:02:43,933 –> 00:02:45,300
错位竞争
81
00:02:45,900 –> 00:02:47,066
换道超车
82
00:02:47,500 –> 00:02:48,566
错位竞争
83
00:02:48,666 –> 00:02:55,333
换这个换道道路的道叫换道超车
84
00:02:55,800 –> 00:02:58,166
错位什么
85
00:02:59,066 –> 00:03:01,666
竞争啥叫错位竞争
86
00:03:01,900 –> 00:03:03,933
我他妈就不卖产品赚差价
87
00:03:04,000 –> 00:03:05,966
我他妈就不靠主营业务盈利
88
00:03:06,200 –> 00:03:08,333
我不再以产品为中心
89
00:03:08,500 –> 00:03:09,733
通过营销增加收入
90
00:03:09,733 –> 00:03:11,133
通过管理降低成本了
91
00:03:11,133 –> 00:03:12,500
我换一条道
92
00:03:13,400 –> 00:03:14,466
你就牛逼了
93
00:03:14,600 –> 00:03:15,466
举例说明
94
00:03:15,566 –> 00:03:18,166
你看看你过去是不是这么玩的来
95
00:03:18,300 –> 00:03:20,666
天天以产品为中心
96
00:03:21,400 –> 00:03:22,666
透过营销
97
00:03:24,133 –> 00:03:25,900
通过营销来增加收入
98
00:03:26,200 –> 00:03:27,700
透过管理来干嘛
99
00:03:27,700 –> 00:03:29,466
告诉我降低成本
100
00:03:29,700 –> 00:03:31,066
所以叫收入减成本
101
00:03:31,066 –> 00:03:31,866
等于什么
102
00:03:32,500 –> 00:03:33,300
等于利润
103
00:03:33,366 –> 00:03:34,100
可是各位老板
104
00:03:34,100 –> 00:03:35,166
你们面临最大的问题
105
00:03:35,166 –> 00:03:36,566
收入嘛上不去
106
00:03:36,700 –> 00:03:38,366
成本嘛下不来
107
00:03:38,533 –> 00:03:39,666
利润嘛怎么样
108
00:03:39,733 –> 00:03:41,100
出不来来告诉我
109
00:03:41,100 –> 00:03:41,900
对还不对
110
00:03:42,333 –> 00:03:43,366
所以各位
111
00:03:43,366 –> 00:03:44,600
我要教你换一条道
112
00:03:44,600 –> 00:03:45,866
哎不要这么搞了
113
00:03:46,133 –> 00:03:48,466
我们要以模式为中心
114
00:03:48,666 –> 00:03:49,866
不要以产品为中心
115
00:03:49,866 –> 00:03:51,900
以模式为中心给你换道了
116
00:03:52,133 –> 00:03:53,100
不再以产品
117
00:03:53,100 –> 00:03:54,566
你以产品为中心
118
00:03:54,566 –> 00:03:55,800
你总认为我靠
119
00:03:55,800 –> 00:03:56,766
我这辈子能赚钱
120
00:03:56,766 –> 00:03:57,800
就是我有个好产品
121
00:03:58,533 –> 00:04:00,466
我能赚钱就是因为我有个好产品
122
00:04:00,666 –> 00:04:01,966
你有个毛线好产品
123
00:04:02,666 –> 00:04:04,366
我就不相信你的产品独一无二
124
00:04:04,366 –> 00:04:06,466
我就不相信你的产品像华为5G
125
00:04:06,500 –> 00:04:08,533
我就不相信你的产品是高科技
126
00:04:08,700 –> 00:04:10,466
如果是你也不会坐在这里
127
00:04:10,600 –> 00:04:12,333
只要是你以产品为中心
128
00:04:12,366 –> 00:04:15,733
你天天研究的就是我怎么样搞产品
129
00:04:15,733 –> 00:04:16,500
搞产品搞产品
130
00:04:16,500 –> 00:04:18,200
搞产品可是你有没有发现
131
00:04:18,200 –> 00:04:21,200
今天市场上所有产品都是三个字
132
00:04:21,366 –> 00:04:22,166
同质化
133
00:04:22,166 –> 00:04:24,800
你真的跟对手产品那么与众不同吗
134
00:04:24,800 –> 00:04:27,500
你不相信你的产品是同质化的吗
135
00:04:27,500 –> 00:04:28,733
来告诉我对还是不对
136
00:04:29,300 –> 00:04:30,966
那既然产品是同质化的
137
00:04:30,966 –> 00:04:33,366
你的客户买你的产品
138
00:04:33,366 –> 00:04:34,600
也可以买对手的产品
139
00:04:34,600 –> 00:04:36,800
你跟你的对手之间一定面临三个字
140
00:04:36,800 –> 00:04:37,700
叫价格
141
00:04:38,766 –> 00:04:40,500
只要你以产品为中心
142
00:04:40,600 –> 00:04:42,733
你必须是面临最大的困扰
143
00:04:42,733 –> 00:04:44,400
是产品同质化
144
00:04:44,566 –> 00:04:45,866
同行价格战
145
00:04:45,933 –> 00:04:46,400
来给我说
146
00:04:46,400 –> 00:04:47,533
产品同质化
147
00:04:49,700 –> 00:04:50,733
同行价格战
148
00:04:52,566 –> 00:04:53,733
有没有
149
00:04:54,133 –> 00:04:54,766
有
150
00:04:54,766 –> 00:04:56,066
有的请举手
151
00:04:56,600 –> 00:04:58,166
所以请你换个道
152
00:04:58,366 –> 00:04:59,766
不要以产品为中心
153
00:04:59,766 –> 00:05:01,766
来跟我说以模式为中心
154
00:05:02,333 –> 00:05:03,733
以模式为中心
155
00:05:03,766 –> 00:05:08,133
你公司今天最大的竞争是要差异化
156
00:05:08,733 –> 00:05:12,400
差异化竞争的核心不是产品的差异化
157
00:05:12,466 –> 00:05:13,900
而是模式的差异化
158
00:05:13,900 –> 00:05:15,733
天天以模式为中心
159
00:05:16,333 –> 00:05:20,300
以模式为中心就是过去能赚钱
160
00:05:20,300 –> 00:05:22,300
来跟我说过去能赚钱
161
00:05:22,566 –> 00:05:25,366
过去能赚钱是我有个好产品
162
00:05:25,733 –> 00:05:26,866
是我有个好产品
163
00:05:26,866 –> 00:05:28,133
今天能赚钱
164
00:05:29,600 –> 00:05:31,000
是我有个好模式
165
00:05:31,000 –> 00:05:32,933
是我有个好模式
166
00:05:32,933 –> 00:05:34,300
当你有了好模式之后
167
00:05:34,300 –> 00:05:36,533
干嘛嘞我们要研究招商
168
00:05:37,766 –> 00:05:39,400
招商是招代理
169
00:05:39,400 –> 00:05:40,333
建渠道
170
00:05:40,933 –> 00:05:43,666
就是我们得把这个好模式卖给干嘛
171
00:05:45,100 –> 00:05:46,166
卖给更多人
172
00:05:46,300 –> 00:05:47,766
然后还要研究干嘛呢
173
00:05:47,766 –> 00:05:48,566
融资
174
00:05:49,300 –> 00:05:52,133
融资是融资金融资源
175
00:05:52,900 –> 00:05:56,533
融资金融资源是研究让更多人买
176
00:05:57,000 –> 00:05:57,800
买啥
177
00:05:58,266 –> 00:06:00,200
让更多人买你的股权
178
00:06:01,333 –> 00:06:02,466
买你的股权
179
00:06:03,333 –> 00:06:04,366
成为你的股东
180
00:06:04,933 –> 00:06:06,866
要找到更多人跟你合作
181
00:06:07,400 –> 00:06:08,900
而不是到你这工作
182
00:06:08,966 –> 00:06:10,133
而是为你合作
183
00:06:10,533 –> 00:06:11,366
要研究买
184
00:06:11,366 –> 00:06:12,300
让他们买啥
185
00:06:12,500 –> 00:06:13,933
让他们买股权
186
00:06:15,466 –> 00:06:18,966
让他们买你的公司
187
00:06:20,766 –> 00:06:23,333
让他们买你的模式
188
00:06:24,000 –> 00:06:26,933
让他们买你的商机
189
00:06:28,200 –> 00:06:31,066
因此我们要把代理权
190
00:06:31,066 –> 00:06:34,966
加盟权卖给那些合作伙伴
191
00:06:35,000 –> 00:06:38,100
而且我们还要让身边更多人买股权
192
00:06:38,100 –> 00:06:39,533
来跟我说买股权
193
00:06:40,900 –> 00:06:41,700
买公司
194
00:06:41,933 –> 00:06:42,666
买公司
195
00:06:42,666 –> 00:06:43,466
买模式
196
00:06:43,700 –> 00:06:44,400
买模式
197
00:06:44,400 –> 00:06:45,200
买商机
198
00:06:45,600 –> 00:06:48,400
那他们买对你而言对他们而言叫买
199
00:06:48,400 –> 00:06:49,666
对你而言是不叫卖
200
00:06:50,533 –> 00:06:52,000
那因此你就要卖股权
201
00:06:52,000 –> 00:06:54,133
卖公司卖模式卖商机赚钱
202
00:06:54,900 –> 00:06:56,200
然后换一条跑道
203
00:06:56,200 –> 00:06:57,366
以模式为中心
204
00:06:57,900 –> 00:07:00,600
通过招商招代理建渠道
205
00:07:00,666 –> 00:07:04,966
通过融资融资金融人才
206
00:07:05,466 –> 00:07:07,166
融资金融人才
207
00:07:07,166 –> 00:07:08,933
招代理建渠道
208
00:07:09,300 –> 00:07:10,866
招代理建渠道
209
00:07:11,866 –> 00:07:13,333
招代理建渠道
210
00:07:13,600 –> 00:07:18,300
这个时候就代表你手里有了人
211
00:07:19,166 –> 00:07:19,700
有了什么
212
00:07:19,700 –> 00:07:21,300
人有了卖的人
213
00:07:21,600 –> 00:07:25,066
卖的人来融资金融资源
214
00:07:25,300 –> 00:07:27,300
是代表你手里有了买的人
215
00:07:27,300 –> 00:07:29,533
买什么买股权买代理权
216
00:07:29,666 –> 00:07:30,900
买商机买模式
217
00:07:30,900 –> 00:07:32,733
买买买买公司的人
218
00:07:32,866 –> 00:07:34,066
好了有了买的
219
00:07:34,066 –> 00:07:34,800
有了卖了
220
00:07:34,800 –> 00:07:36,333
卖的你到底是卖的啥
221
00:07:36,333 –> 00:07:37,700
你卖的是模式
222
00:07:38,400 –> 00:07:39,100
我告诉你
223
00:07:39,100 –> 00:07:42,200
你过去天天研究卖产品
224
00:07:42,400 –> 00:07:44,800
我研究卖模式送产品
225
00:07:45,366 –> 00:07:46,900
来跟我说卖模式
226
00:07:48,300 –> 00:07:49,100
送产品
227
00:07:49,900 –> 00:07:51,700
就你过去卖的
228
00:07:51,700 –> 00:07:53,300
我拿来送你过去
229
00:07:53,300 –> 00:07:54,866
不管卖多少钱我都不要钱
230
00:07:54,866 –> 00:07:55,800
不管你卖多少钱
231
00:07:55,800 –> 00:07:57,100
我都教你不要钱
232
00:07:57,300 –> 00:07:59,666
来请问客户是选我还是选你
233
00:08:00,933 –> 00:08:02,266
同意是选我的请举手
234
00:08:02,866 –> 00:08:03,733
所以请问
235
00:08:03,733 –> 00:08:05,900
这是不是把你的思维给你颠覆掉了
236
00:08:06,733 –> 00:08:08,066
所以各位你要明白
237
00:08:08,066 –> 00:08:09,100
把思维改变
238
00:08:09,300 –> 00:08:10,200
因此各位
239
00:08:10,333 –> 00:08:11,933
今天这个时代变了
240
00:08:12,766 –> 00:08:13,000
知道吗
241
00:08:13,000 –> 00:08:17,900
第二个叫做用资产思维活在变现时代
242
00:08:18,300 –> 00:08:21,200
用资产思维活在变现时代
243
00:08:21,300 –> 00:08:21,733
哎对了
244
00:08:21,733 –> 00:08:22,166
各位老板
245
00:08:22,166 –> 00:08:24,133
能不能允许我偶尔做一下给大家讲
246
00:08:24,133 –> 00:08:26,700
各位能不能上次在这里开课
247
00:08:26,700 –> 00:08:27,800
一个老板在电梯碰到
248
00:08:27,800 –> 00:08:28,766
我说陈老师啊
249
00:08:28,766 –> 00:08:29,800
你讲的挺好
250
00:08:29,933 –> 00:08:31,600
我说谢谢老师啊
251
00:08:31,600 –> 00:08:32,466
其实你讲的挺好
252
00:08:32,466 –> 00:08:34,800
但是你一坐下我就不舒服
253
00:08:35,533 –> 00:08:36,800
只要你一坐着讲
254
00:08:36,933 –> 00:08:38,533
我就听着不舒服
255
00:08:38,766 –> 00:08:39,766
我说为啥
256
00:08:40,900 –> 00:08:41,800
说不上来
257
00:08:42,500 –> 00:08:44,400
内心很不舒服
258
00:08:44,400 –> 00:08:45,966
你只要站着讲我就很舒服
259
00:08:45,966 –> 00:08:48,000
你坐着讲我就不舒服
260
00:08:48,066 –> 00:08:48,966
我说为啥
261
00:08:50,200 –> 00:08:50,733
说不上来
262
00:08:50,733 –> 00:08:52,300
感觉你不够尊重我
263
00:08:54,100 –> 00:08:56,500
我说我尊重你最好的方式是
264
00:08:56,500 –> 00:08:57,800
我把课讲好
265
00:08:57,866 –> 00:08:59,266
把课讲幽默
266
00:08:59,333 –> 00:09:00,900
让你听着有收获
267
00:09:01,100 –> 00:09:03,066
让你听着有感觉
268
00:09:03,300 –> 00:09:05,400
跟我站着讲坐着讲无关
269
00:09:05,700 –> 00:09:06,300
来告诉我
270
00:09:06,300 –> 00:09:06,666
对还不对
271
00:09:06,666 –> 00:09:08,366
对如果讲的课对
272
00:09:08,366 –> 00:09:08,866
你没收获
273
00:09:08,866 –> 00:09:10,100
我靠我就跪着给你讲
274
00:09:10,100 –> 00:09:10,900
又能咋样
275
00:09:11,766 –> 00:09:12,333
来告诉我
276
00:09:12,333 –> 00:09:13,400
对还是不对啊对
277
00:09:13,566 –> 00:09:14,800
那同意的请举手
278
00:09:15,166 –> 00:09:16,966
因为陈老师开完这三天课之后
279
00:09:16,966 –> 00:09:18,733
接着要开四天的青少年班
280
00:09:18,933 –> 00:09:19,666
就孩子班
281
00:09:19,666 –> 00:09:20,800
孩子班又在这个会场
282
00:09:20,800 –> 00:09:21,700
又是100多人
283
00:09:21,766 –> 00:09:22,533
开完这个之后
284
00:09:22,533 –> 00:09:24,066
接着连夜又飞到太原
285
00:09:24,133 –> 00:09:25,500
太原又是400人
286
00:09:25,533 –> 00:09:27,300
400人这个飞完之后
287
00:09:27,300 –> 00:09:29,066
接着又得飞马来西亚
288
00:09:29,366 –> 00:09:30,200
跟我的老师
289
00:09:30,300 –> 00:09:30,866
马来西亚
290
00:09:30,866 –> 00:09:32,333
又到马来西亚去演演讲
291
00:09:32,400 –> 00:09:33,300
马来西亚讲完之后
292
00:09:33,300 –> 00:09:34,133
接着又飞回来
293
00:09:34,133 –> 00:09:35,900
我一个月讲课要讲20天
294
00:09:35,900 –> 00:09:37,333
我靠我早上醒来的回忆
295
00:09:37,333 –> 00:09:38,733
回想一下我在哪个城市
296
00:09:39,533 –> 00:09:40,500
我早上想半天哎
297
00:09:40,500 –> 00:09:41,300
今天在哪
298
00:09:41,366 –> 00:09:42,366
哦今天在这里哦
299
00:09:42,366 –> 00:09:42,866
今天在哪
300
00:09:42,866 –> 00:09:43,700
今天在这里
301
00:09:43,900 –> 00:09:45,666
所以是如此疯狂的状态
302
00:09:45,666 –> 00:09:48,333
我说我坐下来的目的不是为了偷懒
303
00:09:48,333 –> 00:09:49,000
我坐下来
304
00:09:49,000 –> 00:09:52,166
目的是为了让我更好的去服务到你
305
00:09:52,166 –> 00:09:54,100
各位大家要包容一下各位好不好
306
00:09:54,566 –> 00:09:54,966
好来
307
00:09:54,966 –> 00:09:56,133
请举手啊
308
00:09:56,133 –> 00:09:56,800
好手放下
309
00:09:56,800 –> 00:09:58,100
太棒了感谢你们的包容
310
00:09:58,100 –> 00:09:59,100
来掌声鼓励
311
00:10:01,466 –> 00:10:03,133
啊因此
312
00:10:03,266 –> 00:10:04,800
各位第二个今天来