1
00:00:00,166 –> 00:00:01,533
既吸引流量
2
00:00:01,533 –> 00:00:03,266
还不影响你利润
3
00:00:03,266 –> 00:00:04,166
各位好不好
4
00:00:04,200 –> 00:00:07,600
好如果你把他原来的20的面包
5
00:00:07,600 –> 00:00:08,466
40的面包
6
00:00:08,466 –> 00:00:09,666
你给他卖8块
7
00:00:10,066 –> 00:00:11,366
他不给你急眼啊
8
00:00:12,100 –> 00:00:12,900
我他妈都亏
9
00:00:12,933 –> 00:00:14,666
我他妈没听你课还好
10
00:00:14,666 –> 00:00:15,600
我他妈一听你的课
11
00:00:15,600 –> 00:00:16,666
我他妈还亏了
12
00:00:17,466 –> 00:00:18,166
那是原来的
13
00:00:18,166 –> 00:00:18,966
你不能给他动啊
14
00:00:18,966 –> 00:00:20,266
来告诉我是不是这个道理啊
15
00:00:20,266 –> 00:00:21,166
是啊
16
00:00:21,200 –> 00:00:22,366
来第四步
17
00:00:22,933 –> 00:00:24,300
各位你要有一个认知
18
00:00:24,333 –> 00:00:27,100
拳头产品和主力产品不能拿来引流
19
00:00:28,166 –> 00:00:30,000
就你赚钱的产品不能拿来引流
20
00:00:30,566 –> 00:00:31,666
你的主打产品
21
00:00:32,966 –> 00:00:34,933
拳头产品不能拿来引流
22
00:00:36,366 –> 00:00:39,100
你能不能拿别人赚钱的产品
23
00:00:39,166 –> 00:00:41,100
别人卖的好的产品到你家引流
24
00:00:41,100 –> 00:00:42,500
能不能来
25
00:00:42,500 –> 00:00:43,400
告诉可不可以
26
00:00:43,766 –> 00:00:44,800
可以来
27
00:00:45,266 –> 00:00:47,400
我有没有教那个沈总
28
00:00:47,866 –> 00:00:48,933
把周围几家店
29
00:00:48,933 –> 00:00:50,800
卖得很好的店的所有的菜
30
00:00:50,800 –> 00:00:51,733
杂交过来
31
00:00:51,766 –> 00:00:55,300
直接卖1/32/3的价格拿过来
32
00:00:55,300 –> 00:00:56,166
一流有没有
33
00:00:57,566 –> 00:00:58,533
但是你别忘了
34
00:00:58,533 –> 00:00:59,366
这些客户来了之后
35
00:00:59,366 –> 00:01:00,466
你得留住
36
00:01:00,566 –> 00:01:02,200
别人也吃完了之后就走了
37
00:01:02,200 –> 00:01:04,933
你自己家得有几个主力产品
38
00:01:05,533 –> 00:01:05,966
来告诉我
39
00:01:05,966 –> 00:01:06,766
是还不是
40
00:01:07,300 –> 00:01:10,666
所以说我说你认为你作为一个老板
41
00:01:10,666 –> 00:01:11,566
又作为一个厨师
42
00:01:11,566 –> 00:01:12,800
你是不是顶级的
43
00:01:13,000 –> 00:01:13,700
他说不是
44
00:01:13,700 –> 00:01:14,333
我说不是
45
00:01:14,333 –> 00:01:15,366
请你离开灶台
46
00:01:15,666 –> 00:01:17,200
你不要自己在炒菜了
47
00:01:17,400 –> 00:01:20,133
你又炒菜又经营客户
48
00:01:20,166 –> 00:01:21,100
你这个是不对的
49
00:01:21,100 –> 00:01:23,966
你花钱给我找一个好的厨师
50
00:01:24,566 –> 00:01:26,066
好的厨师你
51
00:01:26,700 –> 00:01:28,500
你不要天天在那炒菜
52
00:01:28,766 –> 00:01:32,166
你要天天在大堂里搞人搞关系
53
00:01:32,533 –> 00:01:34,933
给我看看这些人都是谁
54
00:01:34,933 –> 00:01:35,466
一看到哦
55
00:01:35,466 –> 00:01:36,500
这是开奔驰来的
56
00:01:36,500 –> 00:01:37,933
你看这开宝马来的
57
00:01:37,933 –> 00:01:40,966
一看这个是开的100多万的车来的
58
00:01:40,966 –> 00:01:42,500
你给我过去敬个酒
59
00:01:42,600 –> 00:01:43,900
哥你是干啥的
60
00:01:43,900 –> 00:01:45,266
哥能不能认识一下
61
00:01:45,300 –> 00:01:46,766
欢迎您光临来关临
62
00:01:46,766 –> 00:01:48,900
关临关临小兄弟的小店
63
00:01:48,900 –> 00:01:50,666
谢谢你能不能加个微信送你
64
00:01:50,666 –> 00:01:51,533
两瓶啤酒
65
00:01:51,966 –> 00:01:53,200
一回生两回熟
66
00:01:53,200 –> 00:01:54,966
下次把你弄成我店的股东
67
00:01:55,900 –> 00:01:57,466
你去炒啥菜去啊
68
00:01:58,000 –> 00:01:58,900
全国盯着上
69
00:01:58,900 –> 00:01:59,566
我家来的
70
00:01:59,566 –> 00:02:00,566
停车场是我家的
71
00:02:00,566 –> 00:02:02,366
先看看你是开啥车来的
72
00:02:02,366 –> 00:02:03,166
很重要
73
00:02:03,800 –> 00:02:04,266
来告诉我
74
00:02:04,266 –> 00:02:04,666
对还不对
75
00:02:04,666 –> 00:02:05,466
对
76
00:02:05,766 –> 00:02:06,733
同意的请举手
77
00:02:07,000 –> 00:02:07,500
来给我说
78
00:02:07,500 –> 00:02:09,000
一切尽在设计之中
79
00:02:09,133 –> 00:02:11,133
一切尽在设计之中
80
00:02:11,166 –> 00:02:11,666
来告诉我
81
00:02:11,666 –> 00:02:12,466
对不对对
82
00:02:13,166 –> 00:02:15,366
对啊这是核心关键点啊
83
00:02:15,500 –> 00:02:16,933
所以记住
84
00:02:16,933 –> 00:02:18,933
有些产品价格越低
85
00:02:18,933 –> 00:02:20,200
顾客越不喜欢
86
00:02:20,600 –> 00:02:21,600
你们这些女士
87
00:02:21,600 –> 00:02:23,366
背LV包包的这些女孩子们
88
00:02:23,366 –> 00:02:24,600
这些女性老板们
89
00:02:24,866 –> 00:02:26,700
LV包包突然卖200块钱了
90
00:02:26,700 –> 00:02:27,533
你们还背不背
91
00:02:28,533 –> 00:02:29,533
你们不背了
92
00:02:29,733 –> 00:02:31,500
你们背的就是那个LV
93
00:02:31,500 –> 00:02:32,800
LV哎呦喂
94
00:02:32,800 –> 00:02:34,600
3万多要的就这个感觉
95
00:02:36,600 –> 00:02:37,400
对啊
96
00:02:38,200 –> 00:02:39,200
你知不知道
97
00:02:39,200 –> 00:02:41,566
一个3万块钱的LV包包
98
00:02:42,366 –> 00:02:45,200
它的成本也就是500块钱
99
00:02:45,200 –> 00:02:46,933
我有一次讲完之后
100
00:02:47,133 –> 00:02:48,700
一个老板直接攻击我了
101
00:02:48,700 –> 00:02:51,066
陈老师请你讲话要严谨
102
00:02:51,966 –> 00:02:52,566
我说对不起
103
00:02:52,566 –> 00:02:54,333
您是我是做包包的
104
00:02:54,766 –> 00:02:55,566
我说
105
00:02:55,700 –> 00:02:56,600
我说怎么了
106
00:02:56,900 –> 00:03:00,066
我所表达的是3万块钱的包包没有500
107
00:03:00,066 –> 00:03:01,266
成本也就是300
108
00:03:02,566 –> 00:03:03,966
好好好我说明白了
109
00:03:04,166 –> 00:03:05,800
所以各位女士们
110
00:03:06,900 –> 00:03:09,133
你们背的LV的包包
111
00:03:09,133 –> 00:03:10,533
3万块钱的LV包包
112
00:03:10,600 –> 00:03:12,266
你们花的是
113
00:03:12,266 –> 00:03:16,166
你们是花了29,700块钱
114
00:03:16,300 –> 00:03:18,600
买的是LV的那个LOGO
115
00:03:18,866 –> 00:03:20,533
额外又加了300块钱
116
00:03:20,533 –> 00:03:21,933
人家送给你一个包包
117
00:03:23,500 –> 00:03:24,933
对可不可以这么理解
118
00:03:25,133 –> 00:03:26,166
可以对
119
00:03:27,500 –> 00:03:29,500
你把这个包包卖给农民伯伯
120
00:03:29,500 –> 00:03:30,366
你试试他买不买
121
00:03:30,366 –> 00:03:31,166
他妈有毛病
122
00:03:31,166 –> 00:03:33,166
我买个麻袋比这个实用多了
123
00:03:33,166 –> 00:03:34,166
哈哈
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来告诉我
125
00:03:35,900 –> 00:03:36,700
是不是啊
126
00:03:37,133 –> 00:03:38,866
对啊啊
127
00:03:39,000 –> 00:03:40,666
这是核心关系里来
128
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这是第一阶段来
129
00:03:41,933 –> 00:03:43,166
对你有没有一点点启发
130
00:03:43,933 –> 00:03:44,266
有有没有
131
00:03:44,266 –> 00:03:45,066
有
132
00:03:45,566 –> 00:03:46,800
你觉得这个太有启发了的
133
00:03:46,800 –> 00:03:47,600
请举手
134
00:03:48,133 –> 00:03:48,800
才有启发
135
00:03:48,800 –> 00:03:49,600
我的天呐
136
00:03:49,600 –> 00:03:51,333
我四年前都这么教了
137
00:03:51,600 –> 00:03:52,866
你还是没有启发
138
00:03:52,900 –> 00:03:53,866
来拍拍旁边肩膀
139
00:03:53,866 –> 00:03:54,133
来跟我说
140
00:03:54,133 –> 00:03:55,333
这全是渣渣
141
00:03:57,166 –> 00:03:59,400
垃圾垃圾豆腐渣
142
00:04:00,300 –> 00:04:01,533
跟荷包比全垃圾
143
00:04:04,000 –> 00:04:05,100
这些东西跟荷包比
144
00:04:05,100 –> 00:04:05,900
全垃圾
145
00:04:06,466 –> 00:04:07,566
荷包能给你讲这玩意吗
146
00:04:07,566 –> 00:04:08,600
你开玩笑吧
147
00:04:09,300 –> 00:04:10,400
那能讲这个吗
148
00:04:10,400 –> 00:04:11,500
那荷包的功夫
149
00:04:12,300 –> 00:04:14,000
这是小米加步枪
150
00:04:14,000 –> 00:04:15,300
连步枪都算不上
151
00:04:15,400 –> 00:04:16,466
空枪这都是
152
00:04:17,333 –> 00:04:18,266
这太小意思了
153
00:04:18,266 –> 00:04:20,500
这个那怎么跟核爆比吗
154
00:04:20,600 –> 00:04:22,300
没法比来
155
00:04:22,300 –> 00:04:23,100
第二阶段
156
00:04:24,133 –> 00:04:26,000
我说啥叫第二阶段
157
00:04:26,200 –> 00:04:27,933
就是我们这一波流量来了之后
158
00:04:27,933 –> 00:04:29,533
要收了要收网了
159
00:04:29,533 –> 00:04:30,600
你不能一直这么整
160
00:04:30,600 –> 00:04:31,666
你们告诉我对不对
161
00:04:32,733 –> 00:04:33,800
给我整来
162
00:04:33,800 –> 00:04:35,300
跟我说所有的活动
163
00:04:35,466 –> 00:04:36,333
所有的活动
164
00:04:36,666 –> 00:04:38,166
必须有截止时间
165
00:04:38,400 –> 00:04:39,666
必须有截止时间
166
00:04:40,300 –> 00:04:41,166
你们一直搞
167
00:04:41,166 –> 00:04:42,000
一直搞促销
168
00:04:42,000 –> 00:04:42,733
一直搞促销
169
00:04:42,733 –> 00:04:44,133
人家说你家没正事
170
00:04:44,600 –> 00:04:45,266
来告诉我对不对
171
00:04:45,266 –> 00:04:48,066
对你看很多老板在那瞎整啊
172
00:04:48,066 –> 00:04:49,966
一门生意了5年庆典
173
00:04:50,200 –> 00:04:51,966
一门生意了3年庆典
174
00:04:52,000 –> 00:04:53,666
一门生意了6年庆典
175
00:04:53,666 –> 00:04:55,566
那么一年搞四次庆典
176
00:04:55,566 –> 00:04:57,333
人家说你家到底庆典几年
177
00:04:58,333 –> 00:04:59,200
来告诉我是不是啊
178
00:04:59,200 –> 00:05:01,800
是的啊所以这
179
00:05:02,000 –> 00:05:03,866
这客户信赖感都被你搞没了
180
00:05:03,866 –> 00:05:05,666
那不行的啊
181
00:05:05,733 –> 00:05:06,933
你搞个双十一
182
00:05:06,933 –> 00:05:08,333
偶尔搞一个可以
183
00:05:08,500 –> 00:05:09,700
来第二阶段
184
00:05:10,466 –> 00:05:16,733
把买8块钱的奶茶变成送8块钱的券
185
00:05:16,966 –> 00:05:18,066
抵用券
186
00:05:19,133 –> 00:05:20,766
此时我不在
187
00:05:20,766 –> 00:05:22,700
8块钱的奶茶买一干嘛了
188
00:05:23,566 –> 00:05:24,000
送一了
189
00:05:24,000 –> 00:05:27,166
因为已经把流量干嘛了吸引过来了
190
00:05:27,533 –> 00:05:31,200
买8块钱的奶茶送8块钱的抵用券
191
00:05:32,000 –> 00:05:35,133
而且买8块钱的面包
192
00:05:35,133 –> 00:05:37,966
再送你8块钱的什么抵用券
193
00:05:38,966 –> 00:05:39,900
括号写上
194
00:05:40,533 –> 00:05:41,500
括号写上
195
00:05:42,300 –> 00:05:43,600
半价底佣
196
00:05:44,866 –> 00:05:45,933
半价底佣
197
00:05:46,200 –> 00:05:49,100
注意听什么叫半价底佣就是说
198
00:05:50,466 –> 00:05:51,300
有一个客户
199
00:05:51,300 –> 00:05:52,866
是谁呢是王总
200
00:05:53,400 –> 00:05:56,666
王总来咱家买了一杯奶茶
201
00:05:57,366 –> 00:05:59,566
来对面是不是10块
202
00:06:00,366 –> 00:06:01,000
上我家买
203
00:06:01,000 –> 00:06:01,800
是不是多少
204
00:06:01,933 –> 00:06:03,866
8块是不是省了两块钱
205
00:06:04,166 –> 00:06:05,700
好了省了两块钱
206
00:06:05,766 –> 00:06:06,800
那么嗯
207
00:06:06,800 –> 00:06:08,466
他把8块钱奶茶买了
208
00:06:08,466 –> 00:06:09,100
省了两块钱
209
00:06:09,100 –> 00:06:09,933
挺好占你便宜
210
00:06:09,933 –> 00:06:10,700
两块走了
211
00:06:10,700 –> 00:06:12,266
下次来不来你知不知道
212
00:06:12,500 –> 00:06:13,166
不一定
213
00:06:13,166 –> 00:06:15,400
你再送他8块钱的啥券
214
00:06:15,500 –> 00:06:18,733
奶茶券这8块钱的奶茶券我送给你
215
00:06:18,733 –> 00:06:20,066
这8块钱的奶茶券
216
00:06:20,100 –> 00:06:22,533
你下次再来我家用的话
217
00:06:22,566 –> 00:06:24,666
是你半价底佣
218
00:06:24,666 –> 00:06:25,766
啥叫半价底佣呢
219
00:06:25,766 –> 00:06:27,600
就下次你再买一杯奶茶
220
00:06:27,600 –> 00:06:30,066
8块钱你付4块钱的现金
221
00:06:30,066 –> 00:06:31,266
用这4块钱的券
222
00:06:31,333 –> 00:06:33,466
你要想把这8块钱的券用完
223
00:06:33,566 –> 00:06:35,866
你得额外再付8块钱
224
00:06:36,166 –> 00:06:37,266
这叫半价底佣
225
00:06:37,266 –> 00:06:39,066
那请问另外再付8块钱
226
00:06:39,066 –> 00:06:40,866
能不能打得住你的成本
227
00:06:41,800 –> 00:06:43,266
那请问你送的亏不亏
228
00:06:43,866 –> 00:06:46,566
那不亏请问有没有锁流
229
00:06:46,566 –> 00:06:47,800
有没有锁住客户
230
00:06:47,800 –> 00:06:49,066
再来到我家来
231
00:06:50,766 –> 00:06:52,866
哎那我说他再来一次
232
00:06:52,900 –> 00:06:55,000
总比我第一次的活动
233
00:06:55,066 –> 00:06:57,400
然后8块钱送两杯要好吧
234
00:06:57,566 –> 00:06:58,100
对来
235
00:06:58,100 –> 00:06:59,000
告诉我是不是啊
236
00:06:59,166 –> 00:06:59,400
是来
237
00:06:59,400 –> 00:07:00,500
这个听懂的请举手
238
00:07:01,133 –> 00:07:01,933
好手还价
239
00:07:01,966 –> 00:07:03,800
你不要拘泥我的价格
240
00:07:03,933 –> 00:07:07,100
因为我现在给你讲的是原理
241
00:07:07,100 –> 00:07:08,100
你自己设计
242
00:07:08,100 –> 00:07:09,900
你自己的东西你自己转化
243
00:07:09,900 –> 00:07:11,266
你自己调整就好了
244
00:07:11,266 –> 00:07:11,966
各位好是吧
245
00:07:11,966 –> 00:07:13,166
好这理解了吧
246
00:07:13,166 –> 00:07:18,400
来引流设计的核心是产品品类选择
247
00:07:19,566 –> 00:07:21,600
有些产品注定难引流
248
00:07:21,600 –> 00:07:23,100
你怎么引也引不过来
249
00:07:23,200 –> 00:07:25,600
所以引流产品怎么选
250
00:07:26,200 –> 00:07:27,066
怎么设计
251
00:07:27,533 –> 00:07:28,966
详细的一些核心
252
00:07:29,066 –> 00:07:31,500
我在我的核爆思维里面还会给你讲
253
00:07:31,500 –> 00:07:34,366
我核爆思维里边个有一个模式
254
00:07:34,366 –> 00:07:36,166
叫爆品赢天下
255
00:07:36,366 –> 00:07:39,100
那里面讲的就更详细了
256
00:07:39,100 –> 00:07:40,666
这里面先给你讲点渣渣
257
00:07:40,666 –> 00:07:41,533
让你尝尝
258
00:07:42,066 –> 00:07:43,733
啊对来
259
00:07:44,133 –> 00:07:46,133
比如说我原来的课程
260
00:07:46,133 –> 00:07:47,466
有一个叫多位变现
261
00:07:48,133 –> 00:07:50,366
后来改名就是现在的生态盈利
262
00:07:50,733 –> 00:07:53,866
原来这个课名原来叫这个变现思
263
00:07:53,866 –> 00:07:55,733
维后来又叫多维变现
264
00:07:55,733 –> 00:07:57,400
现在改名叫生态盈利
265
00:07:57,466 –> 00:07:58,566
这个就是爆品
266
00:07:59,200 –> 00:08:01,166
爆品所以再举例
267
00:08:01,166 –> 00:08:04,366
各位来刚才的案例对你有没有启发
268
00:08:05,166 –> 00:08:06,100
来有没有启发
269
00:08:06,800 –> 00:08:07,333
有吧
270
00:08:07,333 –> 00:08:08,133
来
271
00:08:08,766 –> 00:08:12,300
有一个做内衣的公司
272
00:08:13,266 –> 00:08:16,566
做内衣的公司开了好多家店
273
00:08:16,666 –> 00:08:19,266
我的学员做内衣的
274
00:08:20,000 –> 00:08:22,466
内衣的成本呢是68
275
00:08:23,200 –> 00:08:27,000
卖198 成本68
276
00:08:27,000 –> 00:08:28,366
卖198 挣多少钱
277
00:08:28,966 –> 00:08:32,133
130130呀
278
00:08:33,066 –> 00:08:34,466
生意呢不太好
279
00:08:34,466 –> 00:08:36,133
我说那谁家生意好
280
00:08:36,733 –> 00:08:37,000
他说
281
00:08:37,000 –> 00:08:38,733
都市丽人卖的比较好
282
00:08:39,300 –> 00:08:40,866
这是昆明的一个学员
283
00:08:41,133 –> 00:08:42,400
昆明的来
284
00:08:42,400 –> 00:08:44,400
请问听说过都市丽人的请举手
285
00:08:44,400 –> 00:08:46,666
他说他家挺好
286
00:08:47,133 –> 00:08:48,400
我说引他家的牛
287
00:08:49,166 –> 00:08:50,000
离你家不远
288
00:08:50,300 –> 00:08:51,266
引流的核心是
289
00:08:51,266 –> 00:08:52,766
你要引谁的流和接谁的流
290
00:08:52,766 –> 00:08:53,700
来告诉我对不对
291
00:08:53,900 –> 00:08:54,733
对好了
292
00:08:54,733 –> 00:08:58,566
然后这个时候把他的流量接过来了
293
00:08:58,566 –> 00:08:59,700
价格做了调整
294
00:08:59,933 –> 00:09:03,666
然后所有的引流都得思考
295
00:09:03,666 –> 00:09:06,300
你想要的流量在谁那里
296
00:09:06,966 –> 00:09:09,366
你都不知道你的流量在谁那里
297
00:09:09,366 –> 00:09:10,366
你引啥呀
298
00:09:10,366 –> 00:09:11,566
你不是瞎引吗
299
00:09:12,166 –> 00:09:13,366
得方向明确
300
00:09:13,366 –> 00:09:14,500
目标明确呀
301
00:09:15,100 –> 00:09:16,166
来告诉我是不是
302
00:09:16,966 –> 00:09:18,700
因此别人家
303
00:09:20,333 –> 00:09:22,866
卖168
304
00:09:23,533 –> 00:09:24,966
成本90
305
00:09:25,733 –> 00:09:26,533
别人家
306
00:09:27,066 –> 00:09:29,966
我说你成本68
307
00:09:30,533 –> 00:09:34,966
别人家90进货卖168
308
00:09:35,200 –> 00:09:38,900
你把你的供货价变成75块钱
309
00:09:39,300 –> 00:09:42,066
把其中一款产品不以盈利为目的
310
00:09:42,066 –> 00:09:43,066
以引流为目的
311
00:09:43,066 –> 00:09:44,300
这个大家听懂了没
312
00:09:45,066 –> 00:09:46,000
没听懂是吧
313
00:09:46,300 –> 00:09:48,533
来再仔细看来
314
00:09:50,466 –> 00:09:52,400
内衣的成本是68
315
00:09:52,400 –> 00:09:54,066
他原来是卖198
316
00:09:54,966 –> 00:09:55,766
来是不是啊
317
00:09:56,333 –> 00:09:58,400
他这个内衣呢
318
00:09:59,466 –> 00:10:00,533
知名度呢
319
00:10:01,066 –> 00:10:03,466
不如都市丽人
320
00:10:03,866 –> 00:10:04,333
但是