1
00:00:00,266 –> 00:00:01,700
品质呢他自己说的啊
2
00:00:01,700 –> 00:00:02,666
我也没见过
3
00:00:02,666 –> 00:00:07,066
他说品质真的是比都市丽人干嘛好
4
00:00:07,066 –> 00:00:09,300
穿过的都说好
5
00:00:09,300 –> 00:00:10,333
我说那有个屁用
6
00:00:10,600 –> 00:00:11,800
穿过的都说好
7
00:00:12,466 –> 00:00:13,500
那没穿过的
8
00:00:13,900 –> 00:00:15,900
穿了都市丽人都说都市丽人好
9
00:00:16,866 –> 00:00:20,566
你们是上过我的课才说我的课好
10
00:00:20,666 –> 00:00:23,133
那没上过的根本不知道我好不好
11
00:00:23,133 –> 00:00:23,600
来告诉我
12
00:00:23,600 –> 00:00:24,600
是不是啊是
13
00:00:24,800 –> 00:00:29,666
因此我是先思考让你说我好
14
00:00:29,666 –> 00:00:31,500
还是先思考让你来
15
00:00:32,533 –> 00:00:33,700
你都不来上课
16
00:00:33,700 –> 00:00:35,766
我都没有机会让你说我可好
17
00:00:35,766 –> 00:00:36,700
是不是这个道理
18
00:00:36,766 –> 00:00:37,333
是
19
00:00:37,333 –> 00:00:38,533
这点很重要
20
00:00:38,766 –> 00:00:41,533
你的思维要发生转变很重要
21
00:00:42,100 –> 00:00:42,866
对
22
00:00:42,866 –> 00:00:44,133
所以各位
23
00:00:44,300 –> 00:00:46,933
别人家的都市丽人卖168
24
00:00:48,133 –> 00:00:49,366
因为他家品质好啊
25
00:00:49,733 –> 00:00:51,300
所以我问他为什么代理这个品牌
26
00:00:51,300 –> 00:00:52,100
有没有知名度
27
00:00:52,300 –> 00:00:54,466
品质好对啊
28
00:00:54,766 –> 00:00:56,666
你穿过了说品质好
29
00:00:56,700 –> 00:00:57,966
客户不知道呀
30
00:00:58,000 –> 00:00:59,800
客户都没听说过你家牌子
31
00:00:59,800 –> 00:01:02,900
客户说你家居然比都市丽人还贵
32
00:01:02,900 –> 00:01:04,666
我转转跑了
33
00:01:04,666 –> 00:01:05,933
转转跑了
34
00:01:05,933 –> 00:01:07,133
转转跑了
35
00:01:07,133 –> 00:01:08,366
你都没把他留住
36
00:01:08,600 –> 00:01:09,133
来告诉我
37
00:01:09,133 –> 00:01:11,200
对不对所以流量啊
38
00:01:11,300 –> 00:01:12,000
来跟我说
39
00:01:12,000 –> 00:01:13,733
必须把流量变成流量
40
00:01:15,800 –> 00:01:21,600
来必须把流量变成流量
41
00:01:21,800 –> 00:01:23,100
第二个流是什么流
42
00:01:24,466 –> 00:01:27,100
对流流下的流
43
00:01:27,733 –> 00:01:28,700
留下的流
44
00:01:30,366 –> 00:01:31,966
必须把流量变成流量
45
00:01:32,600 –> 00:01:34,200
你都不能把它留下来
46
00:01:34,600 –> 00:01:35,733
你搞什么嘛
47
00:01:36,133 –> 00:01:38,000
这不行的啊
48
00:01:38,000 –> 00:01:39,900
所以我说
49
00:01:41,266 –> 00:01:42,566
别人家卖168
50
00:01:42,566 –> 00:01:45,533
成本90 你的成本是68
51
00:01:46,500 –> 00:01:50,200
他是内衣的供应商
52
00:01:50,200 –> 00:01:51,933
自己开了一家店
53
00:01:52,000 –> 00:01:55,133
同时更多的是要找别人去卖他家货
54
00:01:55,966 –> 00:01:57,400
别人家90进货
55
00:01:57,400 –> 00:01:59,666
卖168 你的成本是68
56
00:01:59,933 –> 00:02:03,000
那你的供货价变成75块钱
57
00:02:03,000 –> 00:02:04,500
你只挣7块就行了
58
00:02:04,733 –> 00:02:06,333
这个产品不以引流为目的
59
00:02:06,466 –> 00:02:07,966
引流直接对标
60
00:02:07,966 –> 00:02:08,766
都是利润
61
00:02:08,966 –> 00:02:13,933
然后此时店里的进货价不要不要
62
00:02:13,966 –> 00:02:17,066
这个店里的进货价直接变成75
63
00:02:17,666 –> 00:02:19,533
定价变成128
64
00:02:19,866 –> 00:02:20,600
也就是让
65
00:02:20,600 –> 00:02:22,100
店里人只挣多少钱
66
00:02:22,966 –> 00:02:24,100
53块钱
67
00:02:24,800 –> 00:02:28,000
那请问店里能不能接受开店的人
68
00:02:28,000 –> 00:02:30,800
能不能一下子流量就爆了
69
00:02:31,400 –> 00:02:35,733
当然他用这一款单品来做爆品引流
70
00:02:35,800 –> 00:02:36,133
那么
71
00:02:36,133 –> 00:02:39,300
他后端还有没有其他的内衣来盈利
72
00:02:39,300 –> 00:02:41,166
有没有当然有
73
00:02:42,166 –> 00:02:45,466
所以引流设计的核心逻辑是什么
74
00:02:45,533 –> 00:02:47,133
来跟我重复一句话
75
00:02:47,133 –> 00:02:47,600
来给我说
76
00:02:47,600 –> 00:02:48,566
我要的人
77
00:02:48,900 –> 00:02:49,766
我要的人
78
00:02:49,766 –> 00:02:50,566
在哪里
79
00:02:50,600 –> 00:02:51,333
在哪里
80
00:02:51,333 –> 00:02:52,900
把他家卖的好的
81
00:02:54,400 –> 00:02:55,600
拿来赚钱的
82
00:02:56,500 –> 00:02:57,700
我把它拿过来
83
00:02:57,700 –> 00:02:58,966
把利润牺牲掉
84
00:03:02,133 –> 00:03:03,500
这句话听明白了没
85
00:03:04,466 –> 00:03:06,733
把别人家卖得好的菜
86
00:03:06,733 –> 00:03:08,500
把别人家卖得好的服装
87
00:03:08,566 –> 00:03:10,333
把别人家卖得好的蛋糕
88
00:03:10,533 –> 00:03:12,300
把别人家卖得好的项目
89
00:03:12,366 –> 00:03:14,166
把别人家卖得好的服务
90
00:03:14,166 –> 00:03:15,166
卖得好的
91
00:03:15,466 –> 00:03:17,100
别人家拿来赚钱的
92
00:03:17,100 –> 00:03:19,933
你拿过来牺牲掉
93
00:03:19,933 –> 00:03:22,333
不赚钱赚流量
94
00:03:22,600 –> 00:03:23,966
赚人气来
95
00:03:23,966 –> 00:03:25,600
给我说反向操作
96
00:03:25,933 –> 00:03:26,900
反向操作
97
00:03:27,066 –> 00:03:28,300
他家赚的
98
00:03:28,533 –> 00:03:29,333
他家赚的
99
00:03:29,333 –> 00:03:30,400
我不赚
100
00:03:30,500 –> 00:03:31,700
我不赚
101
00:03:31,700 –> 00:03:33,466
赚人气赚人气
102
00:03:33,466 –> 00:03:34,266
赚流量
103
00:03:34,866 –> 00:03:36,333
因为顾客是没忠诚度的
104
00:03:36,333 –> 00:03:38,466
你觉得这么做会不会有效
105
00:03:39,600 –> 00:03:39,933
来告诉我
106
00:03:39,933 –> 00:03:40,733
会不会会
107
00:03:41,366 –> 00:03:45,133
而今天做生意最要命的是竞争童子化
108
00:03:45,133 –> 00:03:46,733
就他家赚钱的
109
00:03:46,900 –> 00:03:49,166
你也赚他家没赚的
110
00:03:49,500 –> 00:03:50,400
你也没赚
111
00:03:51,100 –> 00:03:52,466
结果你看啊
112
00:03:53,266 –> 00:03:55,266
他家赚钱的东西一样
113
00:03:55,266 –> 00:03:56,533
他家卖198
114
00:03:56,766 –> 00:03:58,333
结果呢你卖188
115
00:03:59,133 –> 00:03:59,600
他一看我操
116
00:03:59,600 –> 00:04:00,566
你卖188是吧
117
00:04:00,566 –> 00:04:01,900
我他妈卖178
118
00:04:02,333 –> 00:04:03,533
结果呢你一看
119
00:04:03,533 –> 00:04:04,466
他卖178了
120
00:04:04,466 –> 00:04:04,933
过段时间
121
00:04:04,933 –> 00:04:07,166
你168 他158
122
00:04:07,266 –> 00:04:09,333
你148 他138
123
00:04:09,333 –> 00:04:10,300
你俩一点点降
124
00:04:10,300 –> 00:04:11,933
最后降到临界点都没得玩
125
00:04:13,100 –> 00:04:13,900
是不是啊
126
00:04:14,000 –> 00:04:14,700
来跟我说
127
00:04:14,700 –> 00:04:15,666
我一出手
128
00:04:16,966 –> 00:04:18,266
就让你无法还手
129
00:04:20,300 –> 00:04:23,533
这才叫竞争的最高境界啊
130
00:04:25,200 –> 00:04:25,900
来跟我说
131
00:04:25,900 –> 00:04:27,300
竞争的最高境界
132
00:04:29,100 –> 00:04:30,133
就是不竞争
133
00:04:31,200 –> 00:04:33,066
不跟对手在同一维度竞争
134
00:04:33,266 –> 00:04:36,100
不跟对手在同一维度竞争
135
00:04:36,533 –> 00:04:38,466
直接把价格降到冰点
136
00:04:38,733 –> 00:04:40,866
直接把价格降到冰点
137
00:04:40,866 –> 00:04:41,700
他都不敢玩了
138
00:04:41,700 –> 00:04:42,533
不敢跟进了
139
00:04:42,533 –> 00:04:43,400
他不跟了
140
00:04:43,733 –> 00:04:44,366
你搞你搞
141
00:04:44,366 –> 00:04:45,300
你搞搞死你
142
00:04:45,866 –> 00:04:46,866
然后就这种逻辑
143
00:04:47,000 –> 00:04:49,200
知道吗所以这才好玩
144
00:04:49,200 –> 00:04:50,266
因此举例
145
00:04:50,600 –> 00:04:53,200
举例陈老师辅导了一个汽车美容店
146
00:04:54,966 –> 00:04:57,700
啊现场做实体店的请举手
147
00:04:58,200 –> 00:04:59,733
你们所有做实体店的
148
00:04:59,733 –> 00:05:00,500
我先调查一下
149
00:05:00,500 –> 00:05:02,200
来做实体店的请举手
150
00:05:02,933 –> 00:05:03,300
好使
151
00:05:03,300 –> 00:05:05,900
放假做实体店还没报我课的请举手
152
00:05:06,900 –> 00:05:08,866
我真的想把你们诱惑进来
153
00:05:09,666 –> 00:05:11,766
真的你们不进来是你们的损失
154
00:05:12,900 –> 00:05:15,766
你们做实体店的太需要学这些东西了
155
00:05:16,133 –> 00:05:17,400
你们觉得对不对吧
156
00:05:17,400 –> 00:05:18,200
对
157
00:05:18,500 –> 00:05:19,100
你说老师
158
00:05:19,100 –> 00:05:19,733
就你这个东西
159
00:05:19,733 –> 00:05:20,533
我先用用
160
00:05:20,700 –> 00:05:21,400
你咋用啊
161
00:05:21,400 –> 00:05:22,300
这些东西啊
162
00:05:22,900 –> 00:05:23,733
你用不出来
163
00:05:23,866 –> 00:05:25,533
我们也规划整个体系
164
00:05:26,666 –> 00:05:28,566
你你员工都说不明白
165
00:05:28,766 –> 00:05:29,466
说不明白
166
00:05:29,466 –> 00:05:30,700
客户感觉是套路
167
00:05:30,700 –> 00:05:31,900
套路套路
168
00:05:32,700 –> 00:05:33,466
最可怕的是
169
00:05:33,466 –> 00:05:36,000
你明明把心肝都掏出掏出来了
170
00:05:36,133 –> 00:05:37,966
把心把肝都掏给客户了
171
00:05:38,000 –> 00:05:39,200
客户说套路
172
00:05:39,466 –> 00:05:40,700
不充不买
173
00:05:40,733 –> 00:05:42,000
来告诉我是不是这样子的
174
00:05:42,000 –> 00:05:42,400
是
175
00:05:42,400 –> 00:05:44,366
你的内心会很荒凉的
176
00:05:44,966 –> 00:05:47,766
真的这一切所有问题怎么规避
177
00:05:48,166 –> 00:05:49,100
就是走进
178
00:05:50,566 –> 00:05:51,700
哎对了
179
00:05:52,300 –> 00:05:54,700
就这个道理啊
180
00:05:56,266 –> 00:05:57,133
诱惑到位
181
00:05:59,166 –> 00:06:00,466
来你现在还没抱
182
00:06:01,500 –> 00:06:02,600
有点痒痒的
183
00:06:03,166 –> 00:06:04,666
有点被我诱惑到了
184
00:06:04,666 –> 00:06:06,466
很纠结到底抱还是不抱
185
00:06:06,466 –> 00:06:08,900
以没抱的心里有没有这种感觉吧
186
00:06:08,900 –> 00:06:10,300
多多少少有没一点吧
187
00:06:10,466 –> 00:06:11,000
有
188
00:06:11,000 –> 00:06:11,800
有没有
189
00:06:12,200 –> 00:06:12,966
当然也有人
190
00:06:12,966 –> 00:06:13,800
我就不报
191
00:06:13,800 –> 00:06:14,366
我跟你说
192
00:06:14,366 –> 00:06:14,933
管你咋说
193
00:06:14,933 –> 00:06:15,933
我就是不报
194
00:06:16,700 –> 00:06:18,600
没事你太我直了
195
00:06:18,600 –> 00:06:20,733
你太执着了啊
196
00:06:21,700 –> 00:06:24,500
来现场有没有做汽车美容店的记者
197
00:06:25,066 –> 00:06:26,600
没有啊好
198
00:06:26,600 –> 00:06:28,100
没有那我给你讲这个
199
00:06:28,100 –> 00:06:28,766
一样的逻辑
200
00:06:28,766 –> 00:06:30,133
一样的各位好不好
201
00:06:30,933 –> 00:06:33,666
你们有没有看到汽车美容店有些吗
202
00:06:33,666 –> 00:06:36,066
搞了个活动叫免费洗车
203
00:06:36,400 –> 00:06:37,200
有
204
00:06:37,566 –> 00:06:39,366
这都是脑袋进水的表现
205
00:06:40,266 –> 00:06:41,800
全是不懂引流的逻辑
206
00:06:41,800 –> 00:06:42,700
脑袋进水
207
00:06:43,300 –> 00:06:45,866
脑袋进水来
208
00:06:47,133 –> 00:06:47,733
有没有人
209
00:06:47,733 –> 00:06:49,466
在今天做生意受过伤
210
00:06:51,066 –> 00:06:52,766
有没有被别人借了钱不还了
211
00:06:53,533 –> 00:06:55,733
有有没有跟别人合作被别人骗了
212
00:06:56,500 –> 00:06:57,600
有有没有投资失误
213
00:06:57,600 –> 00:06:58,166
决策失误
214
00:06:58,166 –> 00:06:59,133
损失几十万
215
00:06:59,300 –> 00:06:59,766
有
216
00:06:59,766 –> 00:07:00,766
来告诉我有没有
217
00:07:02,600 –> 00:07:03,766
因为这个流泪啊
218
00:07:03,766 –> 00:07:05,500
哭啊难受啊
219
00:07:05,800 –> 00:07:07,066
伤痕累累啊
220
00:07:07,166 –> 00:07:08,000
我送你一句话
221
00:07:08,000 –> 00:07:08,733
你别生气
222
00:07:08,733 –> 00:07:09,466
你敢不敢听
223
00:07:09,466 –> 00:07:10,500
敢听我就敢讲
224
00:07:10,533 –> 00:07:11,733
敢说是吧
225
00:07:11,733 –> 00:07:12,800
来拍拍旁边肩膀
226
00:07:12,800 –> 00:07:13,966
来跟我说今天
227
00:07:14,200 –> 00:07:15,000
今天
228
00:07:15,133 –> 00:07:16,500
你眼里流的泪
229
00:07:16,600 –> 00:07:17,733
你眼里流的泪
230
00:07:17,933 –> 00:07:20,000
都是曾经你脑袋进的水
231
00:07:20,200 –> 00:07:22,333
都是曾经你脑袋进的水
232
00:07:25,866 –> 00:07:26,866
来对不对吧
233
00:07:27,000 –> 00:07:27,800
对
234
00:07:28,000 –> 00:07:29,466
脑袋进过水的请举手
235
00:07:31,766 –> 00:07:33,066
我也进过
236
00:07:34,700 –> 00:07:35,866
我也进过
237
00:07:36,966 –> 00:07:38,500
真的我曾经也进过
238
00:07:39,733 –> 00:07:41,166
不该借的钱也借过
239
00:07:41,166 –> 00:07:42,700
不该合作的人也合作
240
00:07:42,700 –> 00:07:44,366
合过我也被别人坑过
241
00:07:44,466 –> 00:07:45,900
我也被别人设局过
242
00:07:46,133 –> 00:07:47,100
你说能没有吗
243
00:07:47,100 –> 00:07:47,500
来告诉我
244
00:07:47,500 –> 00:07:48,300
对不对对
245
00:07:48,700 –> 00:07:50,066
对啊来
246
00:07:51,533 –> 00:07:52,466
汽车美容店
247
00:07:52,466 –> 00:07:53,766
也是我辅导的一个学员
248
00:07:54,666 –> 00:07:57,133
这哥们原来做活动咋做的
249
00:07:57,133 –> 00:07:58,600
我也不知道跟谁学的
250
00:07:58,900 –> 00:07:59,800
免费洗车
251
00:08:01,266 –> 00:08:01,900
汽车美容院
252
00:08:01,900 –> 00:08:02,933
他免费洗车的目的
253
00:08:02,933 –> 00:08:04,400
是为了让汽车在这里
254
00:08:04,500 –> 00:08:05,966
呃换轮胎
255
00:08:06,100 –> 00:08:08,533
换机油换刹车片
256
00:08:08,666 –> 00:08:09,733
呃镀晶
257
00:08:09,966 –> 00:08:11,966
贴车膜贴车衣
258
00:08:11,966 –> 00:08:13,166
各位理解我的意思吧
259
00:08:14,066 –> 00:08:15,200
因为那个要盈利吗
260
00:08:15,200 –> 00:08:16,900
他觉得免费洗车可以引流啊
261
00:08:16,900 –> 00:08:17,300
来告诉我
262
00:08:17,300 –> 00:08:18,100
是不是这个道理
263
00:08:18,533 –> 00:08:19,400
于是呢
264
00:08:20,166 –> 00:08:21,800
洗车从50辆
265
00:08:22,066 –> 00:08:25,966
瞬间一天50辆变成两三百辆
266
00:08:25,966 –> 00:08:27,000
那很开心
267
00:08:27,000 –> 00:08:29,666
很牛逼结果过了一个月之后
268
00:08:30,500 –> 00:08:33,933
更惨了原来一天还有个50辆
269
00:08:34,066 –> 00:08:36,600
结果这个活动搞了一个月之后
270
00:08:37,300 –> 00:08:40,200
他家洗车的人只有十来辆了
271
00:08:40,200 –> 00:08:41,466
只有十五六辆了
272
00:08:41,466 –> 00:08:44,566
他慌了洗车工都走了好几个
273
00:08:44,766 –> 00:08:47,566
还好他偶然来听了我的课
274
00:08:48,466 –> 00:08:48,966
他说老师
275
00:08:48,966 –> 00:08:50,333
我百思不得其解
276
00:08:50,800 –> 00:08:52,066
我他妈免费洗车
277
00:08:52,066 –> 00:08:53,100
我哪里错了
278
00:08:55,933 –> 00:08:57,266
我说我问你一句话
279
00:08:58,133 –> 00:08:59,200
你免费洗车
280
00:08:59,200 –> 00:09:00,933
的那一两个月营业额有没有增加
281
00:09:00,933 –> 00:09:02,100
有啊有增加
282
00:09:02,100 –> 00:09:02,900
老师
283
00:09:03,300 –> 00:09:04,366
我说很简单
284
00:09:05,800 –> 00:09:07,866
冲着你免费洗车的人有两类
285
00:09:07,866 –> 00:09:09,733
第一类就是来占便宜的
286
00:09:10,266 –> 00:09:13,166
第二类你的洗车工免费洗车
287
00:09:13,166 –> 00:09:14,700
你就肯定没法给他提成
288
00:09:15,266 –> 00:09:16,066
是不是这个道理
289
00:09:16,466 –> 00:09:17,166
因为免费洗车
290
00:09:17,166 –> 00:09:18,166
你怎么给他提成
291
00:09:18,200 –> 00:09:20,333
所以我是洗车工
292
00:09:20,666 –> 00:09:21,600
我免费洗车
293
00:09:21,600 –> 00:09:22,100
打个比方
294
00:09:22,100 –> 00:09:23,800
我过来给这个老板洗车了
295
00:09:23,800 –> 00:09:24,600
我说姐姐
296
00:09:25,133 –> 00:09:26,333
你的车该换
297
00:09:26,366 –> 00:09:27,366
该打个蜡了
298
00:09:27,366 –> 00:09:29,000
不打姐姐
299
00:09:29,000 –> 00:09:30,733
你的车该换轮胎了
300
00:09:30,733 –> 00:09:32,400
都磨了不换
301
00:09:32,766 –> 00:09:34,600
姐姐刹车片也薄了
302
00:09:34,600 –> 00:09:35,533
你换个刹车片吧
303
00:09:35,533 –> 00:09:36,600
不换你好好洗
304
00:09:36,866 –> 00:09:37,500
然后我说
305
00:09:37,500 –> 00:09:40,733
姐姐你的车其实可以贴个太阳膜
306
00:09:40,766 –> 00:09:42,133
不贴姐姐
307
00:09:42,133 –> 00:09:43,533
你的车可以换个坐垫
308
00:09:43,533 –> 00:09:44,900
不换我心里想
309
00:09:44,900 –> 00:09:46,200
奶奶的又白洗了
310
00:09:46,533 –> 00:09:47,333
哈哈
311
00:09:47,366 –> 00:09:48,933
因为只有推销后面产品
312
00:09:48,933 –> 00:09:49,866
我才有提成
313
00:09:49,866 –> 00:09:50,733
是不是这个道理
314
00:09:50,800 –> 00:09:53,200
是请问这个洗车工
315
00:09:53,200 –> 00:09:54,966
他有那么高的格局
316
00:09:55,066 –> 00:09:56,700
我一毛钱提成都没有
317
00:09:56,700 –> 00:09:57,866
还能给你洗的很干净
318
00:09:57,866 –> 00:09:58,733
你觉得会不会
319
00:09:58,933 –> 00:09:59,733
不会
320
00:10:00,133 –> 00:10:01,366
哎呀妈又白洗了
321
00:10:01,366 –> 00:10:02,866
行吧给你洗洗吧
322
00:10:02,933 –> 00:10:04,333
给他洗完了之后