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原则去经营企业的所有出发点来
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00:00:03,133 –> 00:00:06,266
请问这个理念如果变成你人生的规则
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00:00:06,266 –> 00:00:08,300
有没有可能也会让你不亏钱
4
00:00:08,300 –> 00:00:10,100
告诉我有没有可能能
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00:00:10,133 –> 00:00:11,366
那完全有可能吗
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啊我们把它读一下
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加深一下印象
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各位好还是吧好
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啊把它
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你们这次为什么不拍花絮啊
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什么
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人手不够
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先拍那放那都不用动啊
14
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你后边的那个机器放那也不用动啊
15
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花絮最重要啊
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来跟我重复一下
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任何项目
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任何项目
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任何生意
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任何生意
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尽量不花钱
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尽量不花钱
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第二个来给我说
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如果必须要花钱
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如果运营
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能否在运营之前
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先把成本收回
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先把成本收回
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00:00:51,300 –> 00:00:52,800
如果一定要花钱
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能不能花别人的钱
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干自己的事
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而且不用还
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别人还感谢我
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别人还感谢我
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来告诉我对
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还不对对
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所以要把这套逻辑搞清晰
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深深的印刻到你的灵魂当中
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第四个写上叫商业老板
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用营销思维活在商业模式时代
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今天这个时代是模式的时代
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而你天天在研究营销
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而我告诉你
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营销的本质是增加收入
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管理的本质是降低成本
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因此我想请问你今天天天研究营销
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天天研究营销不就是为了卖货吗
48
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你会发现今天货越来越不好卖了
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钱越来越难赚了
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差价越来越赚不到了
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为什么老师还在研究营销思维呢
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来跟我说管理营销的提升
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一点一滴
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一点一滴
55
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商业模式的创新
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商业模式的创新
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一日千里
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一日千里
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所以今天要精通商业模式
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还是精通管理营销商业模式
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只有商业模式才能让你无中生有
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只有商业模式才能让你以小博大
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这个世界
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00:02:12,766 –> 00:02:14,766
阿基米德说过这样一句话
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给我一个支点
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我可以撬动整个地球
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而今天商业模式
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是撬动你企业的最大的什么支点
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这是核心关键点
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理解吗因此
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00:02:26,600 –> 00:02:29,000
各位我们把这5大逻辑
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彻底的把它改变
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彻底的把它什么推动
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才会让你的企业发生本质的什么改变
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因此我们今天大多数民营企业
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存在最大的现状
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没人可以干事情
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人的成本高
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然后效率怎么样
80
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很低更重要的是
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大量没有成果的人
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在消耗你公司的成本
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就是这个人在你公司做不出来绩效
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做不出来结果
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然后你却也要给他付出这个代价
86
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来告诉我
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是还是不是
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我们思考一个问题
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请问企业是赚谁的钱
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企业是在赚谁的钱
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告诉我啊
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赚客户的钱
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来我想请问你
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请问客户有没有忠诚度
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没有
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男人有没有忠诚度
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没有啊
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女人有没有忠诚度
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没有
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00:03:20,966 –> 00:03:24,466
啊男人无所谓忠诚
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所谓忠诚
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是因为外背叛的筹码还不够
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00:03:30,566 –> 00:03:32,466
是因为外面的诱惑还不够
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女人无所谓专一
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所谓专一是因为背叛的筹码还不够
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所以来
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跟我说忠诚的背后
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忠诚的背后
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是筹码
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是筹码
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就这么回事
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我跟你讲
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来各位男人
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觉得自己比较好色的请举手
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觉得自己比较好色的
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那才是真男人呐
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这才是真男人呐
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来我告诉你
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男人有两种
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第一种是比较好色的
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第二种是非常好色的
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刚才没举手的
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估计都是非常好色
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同意
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掌声鼓励
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这是核心关键点啊
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让你举个手你就举嘛
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你不举会吃亏的
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来告诉我
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对还不对
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那我想请问你
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你说你赚客户的钱
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客户有没有忠诚度
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没有没有
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客户是忠诚你的产品
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还是忠诚你的产品
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给你给他带来的价值跟好处哪一個
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那既然是价值和好处
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你会发现你赚客户的钱是不持久的
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因此讲到此刻
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什么叫商业模式
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我们要给大家讲讲商业模式的定义
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各位
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商业模式就是利益相关者的交易结构
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把这句话把它重复下来跟我说
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利益相关者
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交易结构
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交易结构就是首先你得分析出来
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有多少个利益的什么相关者
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当你能够找到利益相关者的时候
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那这个时候
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你要让所有的利益相关者
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跟你玩的很愉快
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跟你合作的很爽
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来请问
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我想请问你股东是不是利益相关者
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是
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00:05:16,733 –> 00:05:18,166
代理商是不是相关者
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加盟商上游下游内部的人才
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来请问是不是利益相关者是
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00:05:23,900 –> 00:05:26,166
所以各位供应商啊
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代理商啊
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员工啊顾客呀
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渠道啊上游啊下游啊
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你要不要设计一个好的商业模式
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让这些人跟你合作
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先付你钱
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不要欠你钱
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这些人跟你合作都很稳定
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这些人跟你合作
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都跟你变成利益共同体
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而不是利益对立体
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这些人跟你合作都非常持久
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这些人跟你合作也都赚到了钱
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这些人不愿意跟你对手合作
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更愿跟你合作
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因为你有足够给他们合作的筹码
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你有足够
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让他们愿意为你而合作的优势
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这样的模式设计出来
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这样的交易结构设计出来
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那么你跟他的合作共赢关系
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才会变得更持久啊
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来告诉我对不对
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对
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00:06:04,566 –> 00:06:05,600
那就不一样了
187
00:06:05,666 –> 00:06:07,566
所以你要把交易结果变得怎么样呢
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00:06:07,566 –> 00:06:08,500
非常简单
189
00:06:08,600 –> 00:06:11,266
因此交易不仅仅是因为钱
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更因为荣誉付出和价值
191
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那到底叫什么是商业模式
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我们讲完这个
193
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马上给你讲一个非常震撼
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和触动到你的
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什么案例就不一样了
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就是企业如何把产品卖的很好
197
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以及企业赚钱的套路跟方式
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这个套路是加引号的套路
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00:06:28,600 –> 00:06:30,666
是一整套完整思路
200
00:06:31,066 –> 00:06:32,400
是一整套路径
201
00:06:32,400 –> 00:06:34,566
一整套思路的套路
202
00:06:34,666 –> 00:06:37,066
因为你们经常把商业模式当做套路
203
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你听完这3天
204
00:06:37,966 –> 00:06:39,800
发现商业模式压根不是套路
205
00:06:39,900 –> 00:06:42,333
商业模式原来是今天的生存方式
206
00:06:42,400 –> 00:06:45,666
商业模式是拿来今天跟别人产生共赢
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00:06:45,666 –> 00:06:48,466
产生合作的一套底层逻辑
208
00:06:48,500 –> 00:06:49,866
因此你会发现
209
00:06:49,866 –> 00:06:52,966
请问今天市场上有没有产品好
210
00:06:53,300 –> 00:06:55,366
但是今天却卖的不太好的情况
211
00:06:55,366 –> 00:06:56,166
有没有有
212
00:06:56,700 –> 00:06:59,600
那么今天产品质量好一定会卖的好吗
213
00:06:59,933 –> 00:07:02,566
会女人长得漂亮一定会嫁的好吗
214
00:07:02,733 –> 00:07:03,533
不一定
215
00:07:03,566 –> 00:07:04,400
不一定吧
216
00:07:04,466 –> 00:07:06,933
来男人呃
217
00:07:06,933 –> 00:07:08,866
长得帅一定会娶的好吗
218
00:07:09,933 –> 00:07:11,400
不然这个世界就不会有红颜
219
00:07:11,400 –> 00:07:12,200
什么
220
00:07:12,766 –> 00:07:14,566
什么红颜祸水红颜薄命
221
00:07:15,333 –> 00:07:17,700
被你说成了红颜祸水啊
222
00:07:17,733 –> 00:07:18,933
所以请问
223
00:07:19,066 –> 00:07:21,166
产品是卖好更重要
224
00:07:21,166 –> 00:07:22,500
还是好卖更重要
225
00:07:23,166 –> 00:07:23,933
卖
226
00:07:23,933 –> 00:07:25,666
女人是价好更重要
227
00:07:25,666 –> 00:07:27,066
还是好价格重要
228
00:07:27,533 –> 00:07:29,166
价好啊
229
00:07:31,166 –> 00:07:34,066
来思考产品是好卖更重要
230
00:07:34,066 –> 00:07:37,166
还是卖好更重要啊
231
00:07:37,900 –> 00:07:38,366
好卖
232
00:07:38,366 –> 00:07:39,866
同意好卖更重要的请举手
233
00:07:40,600 –> 00:07:41,266
好是吧
234
00:07:41,266 –> 00:07:42,900
同意卖好的请举手
235
00:07:43,300 –> 00:07:45,200
那这么多年你咋没卖好呢
236
00:07:46,133 –> 00:07:47,700
哎女人是嫁好更重要
237
00:07:47,700 –> 00:07:48,800
还是好嫁更重要
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嫁好
239
00:07:50,133 –> 00:07:51,466
那肯定是嫁好
240
00:07:51,466 –> 00:07:53,600
是的但是为什么很多女人没嫁好
241
00:07:53,600 –> 00:07:54,700
因为自己不好嫁
242
00:07:57,500 –> 00:07:58,566
找不到找不到
243
00:07:58,566 –> 00:07:59,366
可以整容
244
00:07:59,933 –> 00:08:01,100
找不到可以修炼
245
00:08:01,500 –> 00:08:02,566
找不到可以温柔
246
00:08:02,866 –> 00:08:05,800
可以学核心一点向内求
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00:08:06,333 –> 00:08:07,133
说白了
248
00:08:07,900 –> 00:08:12,900
今天一个女人得先让自己变得好嫁
249
00:08:13,200 –> 00:08:15,566
然后才能够嫁得更好
250
00:08:15,966 –> 00:08:17,733
好嫁是因
251
00:08:18,066 –> 00:08:20,000
嫁好是果
252
00:08:20,700 –> 00:08:22,666
产品好卖是因
253
00:08:22,900 –> 00:08:25,000
卖好是果
254
00:08:26,133 –> 00:08:27,866
好的商业模式
255
00:08:27,966 –> 00:08:30,566
是为了把你的产品变得更好卖
256
00:08:31,066 –> 00:08:33,400
好的婚姻模式
257
00:08:33,666 –> 00:08:36,000
是为了让女人变得更好嫁
258
00:08:36,733 –> 00:08:38,166
好的商业模式
259
00:08:38,166 –> 00:08:43,133
是为了让企业变成有大量的现金流
260
00:08:43,733 –> 00:08:45,000
这是核心关键
261
00:08:45,166 –> 00:08:46,766
因此各位
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00:08:47,100 –> 00:08:50,766
我们今天所有的底层逻辑
263
00:08:50,766 –> 00:08:53,466
都要发生本质的什么改变
264
00:08:53,566 –> 00:08:54,333
我们要思考
265
00:08:54,333 –> 00:08:56,533
你到底今天是赚谁的钱
266
00:08:57,066 –> 00:08:58,733
你今天到底是赚谁的钱
267
00:08:58,866 –> 00:09:01,000
来各位在同行当中
268
00:09:01,100 –> 00:09:03,566
处于利润的上游中游和下游
269
00:09:03,800 –> 00:09:05,133
如何不增加投入
270
00:09:05,133 –> 00:09:05,966
不增加员工
271
00:09:05,966 –> 00:09:06,966
利润可以翻两倍
272
00:09:06,966 –> 00:09:10,600
翻3倍的方法法则和逻辑到底是什么
273
00:09:10,600 –> 00:09:13,200
你的思维点都要发生本质的改变
274
00:09:13,200 –> 00:09:14,133
我们今天赚钱
275
00:09:14,133 –> 00:09:15,366
第一个要思考轻松
276
00:09:15,366 –> 00:09:17,366
第二个要思考快速
277
00:09:17,733 –> 00:09:19,700
第三个要思考赚大钱
278
00:09:19,700 –> 00:09:20,566
其实你会发现
279
00:09:20,566 –> 00:09:24,666
今天赚大钱跟赚小钱的底层逻辑
280
00:09:24,666 –> 00:09:25,700
其实是一样的
281
00:09:26,000 –> 00:09:26,866
你会发现
282
00:09:26,866 –> 00:09:27,400
有的时候
283
00:09:27,400 –> 00:09:30,666
赚大钱比赚小钱干嘛更容易
284
00:09:30,900 –> 00:09:33,800
赚大钱比赚小钱更轻松
285
00:09:34,066 –> 00:09:36,333
比赚小钱更简单
286
00:09:36,466 –> 00:09:40,100
因此复兴集团郭广昌身家45亿美金
287
00:09:40,100 –> 00:09:41,700
当年3.8万起家
288
00:09:42,366 –> 00:09:43,966
到今天为止身家百亿
289
00:09:44,066 –> 00:09:45,300
然后你会发现
290
00:09:45,300 –> 00:09:48,000
人家赚钱的逻辑符合轻松快速赚大钱
291
00:09:48,000 –> 00:09:49,500
那调过头来来思考
292
00:09:49,500 –> 00:09:50,200
各位老板
293
00:09:50,200 –> 00:09:53,666
如果你今天赚钱不轻松不快速
294
00:09:53,900 –> 00:09:55,000
没赚到大钱
295
00:09:55,000 –> 00:09:56,300
那是不是要改变思维
296
00:09:56,300 –> 00:09:56,966
要改变模式
297
00:09:56,966 –> 00:09:57,700
要升级思维
298
00:09:57,700 –> 00:09:58,600
要升级模式
299
00:09:58,600 –> 00:09:59,600
来告诉我是还是不是
300
00:09:59,600 –> 00:10:00,400
是
301
00:10:00,766 –> 00:10:02,933
所以你不要告诉我老师
302
00:10:02,933 –> 00:10:04,333
我80岁才成为亿万