1
00:00:00,166 –> 00:00:01,366
他结账他说不可能的
2
00:00:01,366 –> 00:00:02,733
老师这么做他们会不同意的
3
00:00:02,733 –> 00:00:03,766
不同意就不合作
4
00:00:03,933 –> 00:00:06,733
于是我教他找了37个厂家谈判
5
00:00:07,166 –> 00:00:09,566
最后有9个同意先发货
6
00:00:09,733 –> 00:00:10,966
卖完了再结账
7
00:00:10,966 –> 00:00:12,300
请问手里有货吗
8
00:00:13,266 –> 00:00:14,600
他说老师怎么跟他们谈
9
00:00:14,600 –> 00:00:15,400
我说第一
10
00:00:16,566 –> 00:00:18,133
主动降毛利
11
00:00:18,700 –> 00:00:20,966
主动降毛利
12
00:00:21,366 –> 00:00:22,466
啥叫主动降毛利
13
00:00:22,533 –> 00:00:23,533
就是说白了
14
00:00:23,566 –> 00:00:29,133
过去你人家为什么要先收你钱
15
00:00:29,200 –> 00:00:31,200
说了你先给我打款
16
00:00:31,266 –> 00:00:34,800
咱们这个调料3.5折
17
00:00:35,066 –> 00:00:36,666
4折否则不行
18
00:00:36,666 –> 00:00:38,066
我说你主动叫毛利
19
00:00:38,166 –> 00:00:39,800
不用你先给我发货
20
00:00:39,900 –> 00:00:41,800
我过去你给我4.5折的
21
00:00:41,800 –> 00:00:43,066
我能接受5.5折
22
00:00:43,200 –> 00:00:44,566
你过去给我4折的
23
00:00:44,566 –> 00:00:45,600
我给你多加一点
24
00:00:45,933 –> 00:00:46,900
你多赚10%
25
00:00:46,900 –> 00:00:47,966
我少赚10%
26
00:00:47,966 –> 00:00:49,700
我能接受50%
27
00:00:49,866 –> 00:00:52,166
因为出发点已经从利润思维
28
00:00:52,200 –> 00:00:53,933
迈向了现金流思维了
29
00:00:53,933 –> 00:00:55,066
各位同意的请举手
30
00:00:55,733 –> 00:00:56,733
所以叫主动降毛利
31
00:00:56,766 –> 00:00:57,600
然后这个时候
32
00:00:57,600 –> 00:00:59,266
就有9家同意给他合作了
33
00:00:59,266 –> 00:01:01,200
跟下面所有门店沟通来
34
00:01:01,200 –> 00:01:01,666
各位老板
35
00:01:01,666 –> 00:01:02,666
接下来游戏规则改了
36
00:01:02,666 –> 00:01:04,133
你们必须先打款
37
00:01:04,200 –> 00:01:05,200
我再干嘛
38
00:01:06,066 –> 00:01:07,666
再发货他们说不同意
39
00:01:07,666 –> 00:01:08,733
这样我就不卖了
40
00:01:08,733 –> 00:01:09,933
好了那你不卖
41
00:01:10,266 –> 00:01:11,266
慢慢的我就要
42
00:01:11,266 –> 00:01:12,700
我就要解决了
43
00:01:12,733 –> 00:01:15,200
慢慢的我要找那些能给我创造现金的
44
00:01:15,300 –> 00:01:15,966
记住
45
00:01:15,966 –> 00:01:20,400
一定要找能给你创造现金的合作伙伴
46
00:01:20,400 –> 00:01:21,600
而不是看起来
47
00:01:21,600 –> 00:01:24,100
只是给你创造利润的伙伴
48
00:01:24,166 –> 00:01:27,000
来跟我说创造现金的合作伙伴
49
00:01:29,600 –> 00:01:32,466
比创造利润的合作伙伴重要100倍
50
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同不同意
51
00:01:37,733 –> 00:01:42,266
因为创造现金的能让你活下来
52
00:01:42,366 –> 00:01:44,000
他能让你活下来
53
00:01:44,066 –> 00:01:45,400
他能让你活的好
54
00:01:45,400 –> 00:01:47,200
而只是给你创造利润
55
00:01:47,200 –> 00:01:48,700
他妈当下不给你现金的
56
00:01:48,700 –> 00:01:50,200
他会拖死你
57
00:01:51,000 –> 00:01:53,800
搞死你一个是拖死你
58
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一个是搞死你
59
00:01:55,866 –> 00:01:57,500
一个是让你活下来
60
00:01:57,500 –> 00:01:58,500
一个让你活的好
61
00:01:58,500 –> 00:02:00,666
因此你到底要跟能给你带来现
62
00:02:00,666 –> 00:02:02,600
金的合作伙伴好好玩
63
00:02:02,600 –> 00:02:04,200
还是那些能给你带来利润
64
00:02:04,200 –> 00:02:05,933
妈的当下不给你现金的好好玩
65
00:02:05,933 –> 00:02:06,733
哪一个
66
00:02:07,500 –> 00:02:08,700
一定是现金啊
67
00:02:08,733 –> 00:02:09,266
来告诉我
68
00:02:09,266 –> 00:02:09,600
对还不对
69
00:02:09,600 –> 00:02:11,900
对这是核心关键点呢
70
00:02:11,900 –> 00:02:15,000
于是此时我说你告诉他们
71
00:02:15,900 –> 00:02:18,200
你们的生意最好
72
00:02:18,266 –> 00:02:19,333
比什么都重要
73
00:02:19,400 –> 00:02:21,566
因此我愿意把利润降下来
74
00:02:22,300 –> 00:02:23,000
就什么意思
75
00:02:23,000 –> 00:02:25,133
我过去给你的产品是6折
76
00:02:25,333 –> 00:02:27,000
不用了现在5.5折
77
00:02:27,666 –> 00:02:29,366
我过去给你的产品
78
00:02:29,366 –> 00:02:32,266
我我只是是是是是是是
79
00:02:32,266 –> 00:02:34,333
这个这个这个6.2折
80
00:02:34,333 –> 00:02:35,933
不用现在是5.2折
81
00:02:35,933 –> 00:02:38,866
我少赚所以说我让你多赚
82
00:02:38,866 –> 00:02:40,333
我少赚我让你多赚
83
00:02:40,333 –> 00:02:40,900
厂家够不着
84
00:02:40,900 –> 00:02:42,066
我就加那么一点点
85
00:02:42,200 –> 00:02:44,733
但是你得先给我付现金
86
00:02:44,966 –> 00:02:46,200
所以说白了
87
00:02:46,266 –> 00:02:48,500
老板的思维发生了改变了
88
00:02:48,500 –> 00:02:49,566
你的思维一转变
89
00:02:49,566 –> 00:02:50,366
市场一大变
90
00:02:50,366 –> 00:02:51,100
因此我教他
91
00:02:51,100 –> 00:02:52,666
第一个主动降毛利
92
00:02:53,000 –> 00:02:56,533
第二个交他的合作伙伴降价抢流量
93
00:02:56,533 –> 00:02:57,566
就是说白了
94
00:02:57,666 –> 00:02:58,733
同样的产品
95
00:02:58,733 –> 00:03:00,766
你比对手便宜一点点
96
00:03:00,766 –> 00:03:02,366
你就生意卖的更好了
97
00:03:02,500 –> 00:03:04,266
只有你的生意卖的更好了
98
00:03:04,266 –> 00:03:05,200
你的生意才持久
99
00:03:05,200 –> 00:03:07,533
所以请你现在先拿现金付我款
100
00:03:07,666 –> 00:03:09,400
然后我给你让利
101
00:03:09,400 –> 00:03:10,933
然后你也给客户让利
102
00:03:10,933 –> 00:03:12,300
我给你让的利润
103
00:03:12,300 –> 00:03:13,100
你不要赚
104
00:03:13,600 –> 00:03:14,500
咱们都少赚
105
00:03:14,500 –> 00:03:15,900
咱们把客户带过来
106
00:03:15,900 –> 00:03:17,333
因此我给你让的利润
107
00:03:17,333 –> 00:03:19,133
请你给客户也让掉利润
108
00:03:19,200 –> 00:03:21,000
所以叫主动降毛利
109
00:03:21,000 –> 00:03:22,266
降价抢流量
110
00:03:22,266 –> 00:03:23,900
来跟我说降价抢流量
111
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降价抢流量
112
00:03:25,866 –> 00:03:27,200
主动降毛利
113
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来告诉我
114
00:03:29,700 –> 00:03:30,500
对还不对
115
00:03:30,566 –> 00:03:32,366
所以就简简单单用这种方式
116
00:03:32,366 –> 00:03:35,100
让他手里的现金流只有50万
117
00:03:35,166 –> 00:03:37,800
跟陈老师这个思路学习之后
118
00:03:37,800 –> 00:03:38,933
不到一年的时间
119
00:03:38,933 –> 00:03:40,566
手里的现金流达到700多万
120
00:03:40,566 –> 00:03:42,866
请问有没有拿到现金流的结果
121
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来告诉我
122
00:03:43,266 –> 00:03:44,066
有没有有
123
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来我就问你
124
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我说过去为什
125
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么为什么你要先给他打款呢
126
00:03:52,300 –> 00:03:52,733
哎老师
127
00:03:52,733 –> 00:03:53,400
不给人家打款
128
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人家不给我四折
129
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不打款他就得五折了
130
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所以我得先打款
131
00:03:58,100 –> 00:03:58,900
我说我明白了
132
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因为你想多赚点
133
00:04:01,766 –> 00:04:02,866
你想多赚点
134
00:04:03,100 –> 00:04:03,900
来第二个
135
00:04:03,933 –> 00:04:06,500
为什么你要先给别人付钱呢
136
00:04:06,533 –> 00:04:08,266
你为什么先给别人发货呢
137
00:04:08,400 –> 00:04:09,100
他说不发
138
00:04:09,100 –> 00:04:10,666
他不卖再一个
139
00:04:10,666 –> 00:04:11,533
我不发货
140
00:04:11,900 –> 00:04:14,200
他说那我就卖那个先发货的
141
00:04:14,200 –> 00:04:15,166
我说我懂了
142
00:04:15,166 –> 00:04:17,300
你是为了想让自己多卖点
143
00:04:17,400 –> 00:04:19,900
你自己多卖的目的还是为了多赚点
144
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来告诉我
145
00:04:20,466 –> 00:04:20,800
对还不对
146
00:04:20,800 –> 00:04:21,600
对
147
00:04:21,800 –> 00:04:23,866
所以说你为了多赚点
148
00:04:24,400 –> 00:04:26,700
于是你的现金流全被他占用了
149
00:04:26,700 –> 00:04:27,766
全被他占用了
150
00:04:27,766 –> 00:04:29,100
你给他先打款
151
00:04:29,100 –> 00:04:29,900
你有了货
152
00:04:29,966 –> 00:04:31,266
你给他先发货
153
00:04:31,333 –> 00:04:32,133
你没了货
154
00:04:32,133 –> 00:04:33,533
所以你是一没货
155
00:04:33,533 –> 00:04:34,733
我靠二没钱
156
00:04:34,733 –> 00:04:35,400
送你俩字
157
00:04:35,400 –> 00:04:36,200
苦逼
158
00:04:37,266 –> 00:04:37,600
来告诉我
159
00:04:37,600 –> 00:04:39,700
对不对上次老板说别说了
160
00:04:39,700 –> 00:04:41,166
我他妈生意跟这个也差不多来
161
00:04:41,166 –> 00:04:42,466
跟这个有点类似的请举手
162
00:04:43,166 –> 00:04:44,166
赶紧调整吧
163
00:04:44,166 –> 00:04:44,700
来告诉我
164
00:04:44,700 –> 00:04:46,266
是还不是来
165
00:04:46,300 –> 00:04:48,900
各位今天牛逼的商业模式
166
00:04:49,700 –> 00:04:51,266
不是研究你多赚点
167
00:04:51,466 –> 00:04:54,600
是要研究你少赚
168
00:04:55,866 –> 00:04:57,533
帮助别人干嘛
169
00:04:58,166 –> 00:05:01,266
多赚来帮助谁多赚呢
170
00:05:01,300 –> 00:05:02,400
帮助上游
171
00:05:03,133 –> 00:05:04,100
帮助下游
172
00:05:04,366 –> 00:05:05,400
我帮助上游
173
00:05:05,400 –> 00:05:06,566
所以老板
174
00:05:06,866 –> 00:05:08,300
我帮你多卖
175
00:05:09,166 –> 00:05:10,166
我跟你合作的
176
00:05:10,166 –> 00:05:11,166
我帮你多卖
177
00:05:11,166 –> 00:05:12,100
你得支持我
178
00:05:12,100 –> 00:05:13,266
你得先给货呀
179
00:05:13,266 –> 00:05:16,166
哥们所以你帮他多卖
180
00:05:16,400 –> 00:05:17,933
所以说我帮你卖的多了
181
00:05:17,933 –> 00:05:18,933
你不也赚的多了吗
182
00:05:18,933 –> 00:05:20,266
你得先支持我呀
183
00:05:20,600 –> 00:05:22,800
所以你帮上游
184
00:05:23,466 –> 00:05:24,933
帮上游干嘛
185
00:05:24,966 –> 00:05:29,333
你帮上游增加更多的销量
186
00:05:29,900 –> 00:05:32,966
你帮下游增加更多的利润
187
00:05:33,066 –> 00:05:36,000
为啥因为你只要先给我钱
188
00:05:36,166 –> 00:05:37,400
这10个点给你了
189
00:05:37,400 –> 00:05:38,333
你能多赚5个点
190
00:05:38,333 –> 00:05:39,000
多赚10个点
191
00:05:39,000 –> 00:05:39,700
多赚5个点
192
00:05:39,700 –> 00:05:41,700
10个点你就可以让利给消费者
193
00:05:41,700 –> 00:05:42,866
你就能卖的更好
194
00:05:42,866 –> 00:05:44,300
我帮你多卖
195
00:05:44,600 –> 00:05:45,933
我帮你多卖我
196
00:05:45,933 –> 00:05:47,066
就少赚一点点
197
00:05:47,066 –> 00:05:49,300
所以这个世界顶级的商业模式
198
00:05:49,333 –> 00:05:51,566
永远是帮助别人多赚钱
199
00:05:51,566 –> 00:05:52,766
自己少赚钱
200
00:05:52,800 –> 00:05:54,133
这才叫牛逼
201
00:05:54,133 –> 00:05:55,066
各位对还是不对
202
00:05:55,066 –> 00:05:55,866
对
203
00:05:56,000 –> 00:05:56,933
同意的请举手
204
00:05:57,666 –> 00:05:58,466
好手放下
205
00:05:58,533 –> 00:06:00,866
所以陈老师不是教你多赚钱
206
00:06:01,000 –> 00:06:02,966
我是教你少赚钱
207
00:06:03,133 –> 00:06:05,966
这个少赚钱是少赚利润
208
00:06:05,966 –> 00:06:07,533
跟我说少赚利润
209
00:06:07,933 –> 00:06:09,000
少赚利润
210
00:06:09,100 –> 00:06:10,500
多得现金
211
00:06:10,666 –> 00:06:11,733
多得现金
212
00:06:12,400 –> 00:06:13,166
所以你看
213
00:06:13,166 –> 00:06:15,400
第一让所有供货商铺货谈
214
00:06:15,400 –> 00:06:17,700
所有品牌有一部分人愿意铺
215
00:06:18,000 –> 00:06:20,500
第二让自己代理商给自己付现金
216
00:06:20,666 –> 00:06:21,933
上游是供应商
217
00:06:22,066 –> 00:06:24,066
下游是代理商跟渠道
218
00:06:24,133 –> 00:06:25,333
各位什么叫上游
219
00:06:26,533 –> 00:06:28,866
工厂是不是站在中间商的角度来讲
220
00:06:28,866 –> 00:06:31,466
工厂叫不叫上游啊
221
00:06:31,466 –> 00:06:32,133
来各位
222
00:06:32,133 –> 00:06:33,000
什么叫上游
223
00:06:33,066 –> 00:06:35,400
就是帮给谁
224
00:06:35,400 –> 00:06:37,266
你要把钱付给谁
225
00:06:37,366 –> 00:06:38,466
谁就是你的上游
226
00:06:38,466 –> 00:06:38,900
来告诉我
227
00:06:38,900 –> 00:06:39,700
对还不对
228
00:06:39,933 –> 00:06:40,500
来跟我说
229
00:06:40,500 –> 00:06:41,366
我要把钱
230
00:06:42,366 –> 00:06:43,600
我要把钱付给谁
231
00:06:44,466 –> 00:06:45,600
谁就是我的上游
232
00:06:46,400 –> 00:06:47,700
谁要把钱付给我
233
00:06:49,366 –> 00:06:50,533
谁就是我的下游
234
00:06:51,900 –> 00:06:53,266
比如说你开了个饭店
235
00:06:53,266 –> 00:06:55,133
客户客户把钱付给你
236
00:06:55,133 –> 00:06:56,333
客户是不是你的下游
237
00:06:56,866 –> 00:06:57,300
来告诉我
238
00:06:57,300 –> 00:06:59,066
对不对终端客户嘛
239
00:06:59,066 –> 00:06:59,766
因此各位
240
00:06:59,766 –> 00:07:01,000
大数叫大的品牌
241
00:07:01,000 –> 00:07:02,900
小炒叫自己的事
242
00:07:03,100 –> 00:07:03,933
所以各位
243
00:07:03,933 –> 00:07:04,533
讲到此刻
244
00:07:04,533 –> 00:07:06,400
我将给大家讲一个非常重要的案例
245
00:07:06,500 –> 00:07:08,100
就是非常重要的模型
246
00:07:08,566 –> 00:07:10,700
今天做生意的首要思维
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到底是利润还是现金
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现金现金
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还是利润
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现金
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所以不管赚多少
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手里得有大量的现金
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请你把这句话
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深深的印刻在你的头脑
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灵魂和血液里面去
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不管赚多少
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手里必须要有大量的什么
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现金现金
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送你一句话
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来跟我说
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没有什么比现金更可靠
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来跟我说
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没有什么
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比现金更可靠
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比现金更可靠
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现金太重要了
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中国民营企业
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90% 的企业倒闭了
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不是因为管理不好
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不是因为营销不行
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不是因为老板人品不行
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不是因为老板不努力
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不是因为老板不积极
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不是因为老板不爱学习
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是因为什么
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断了现金流
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断了第二个是因为手里什么
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没了流量
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没了客流量
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没了流量
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所以说流量重不重要
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所以各位你会发现
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大数节点就要解决流量问题
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解决传统转价问题
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今天做生意
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老板应该抓什么
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第一个抓现金
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第二个抓什么
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抓流量所以今天赚钱有一个公式
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把这个公式送给你
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写上赚钱等于流量加变现
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赚钱把那个翻译下
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等于流量加变现
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赚钱
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等于流量加什么
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变现
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变现就是现金
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变现就是现金流
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流量就是客流量
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各位老板
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你有没有发现一个问题哦
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在今天你的很多的困惑
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就是跟缺客户和缺现金有关
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来告诉我
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对还不对对
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因此
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商业模式其实主要就研究两个问题
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商业模式主要就研究一个是量
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一个是力
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所以我们今天就重点研究这个内容
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一直到晚上就在研究这个问题
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一个叫量
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一个叫力
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量是研究流量
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力是研究盈利
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咱们做企业总是要盈利的
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来告诉我
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对还不对
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所以我透过什么方式获得庞大的流量
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第二我透过什么方式
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把获得的流量拿来干嘛
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拿来引力
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来告诉我
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对还不对
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那么量是指圈人
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我们今天做生意
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我们得先把人圈到
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第二个力
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我们圈了