1
00:00:01,966 –> 00:00:02,400
好
2
00:00:02,400 –> 00:00:03,700
时间到来
3
00:00:03,700 –> 00:00:04,900
掌声鼓励
4
00:00:12,500 –> 00:00:13,466
亲爱的家人们
5
00:00:13,466 –> 00:00:14,566
大家上午好
6
00:00:14,766 –> 00:00:15,566
好
7
00:00:15,766 –> 00:00:17,600
其实我对这个会场还是挺有感觉的
8
00:00:17,600 –> 00:00:18,400
你们呢
9
00:00:18,500 –> 00:00:19,300
有
10
00:00:19,800 –> 00:00:20,866
刚才我们的方总说
11
00:00:20,866 –> 00:00:21,666
陈老师
12
00:00:22,300 –> 00:00:23,933
4月份你开课的时候
13
00:00:24,000 –> 00:00:27,366
那个会场又矮又小
14
00:00:27,766 –> 00:00:29,366
我们想看个屏
15
00:00:29,533 –> 00:00:30,366
记个笔记
16
00:00:30,466 –> 00:00:31,866
从后面还得站起来
17
00:00:32,166 –> 00:00:33,000
哎呀这四个月
18
00:00:33,000 –> 00:00:34,066
我这次来到这个会场
19
00:00:34,066 –> 00:00:35,100
我都感觉完全不一样
20
00:00:35,100 –> 00:00:36,300
我不知道四个月之前
21
00:00:36,300 –> 00:00:37,300
四五月份的时候
22
00:00:37,300 –> 00:00:40,333
我在东莞那个易青城酒店
23
00:00:40,333 –> 00:00:41,500
有没有上过我的课的
24
00:00:41,966 –> 00:00:42,766
还果然有啊
25
00:00:42,866 –> 00:00:44,566
那会长是不是又小又矮
26
00:00:44,600 –> 00:00:45,500
是不是这个道理啊
27
00:00:46,533 –> 00:00:47,333
对对对对吧
28
00:00:47,900 –> 00:00:48,300
啊哎
29
00:00:48,300 –> 00:00:49,533
你是谁陈总吗
30
00:00:49,900 –> 00:00:50,400
对对对
31
00:00:50,400 –> 00:00:51,600
哎呀你来了呀陈总
32
00:00:52,800 –> 00:00:53,000
哎呀
33
00:00:53,000 –> 00:00:53,900
好久不见
34
00:00:54,133 –> 00:00:54,900
好太棒了
35
00:00:54,900 –> 00:00:55,700
请坐
36
00:00:56,000 –> 00:00:58,700
就是你发现一路是不是发展的好快
37
00:00:59,533 –> 00:01:00,566
是啊对啊
38
00:01:01,366 –> 00:01:06,400
那个时候三天的会场 2万块就够了
39
00:01:06,400 –> 00:01:08,733
还用不到哈
40
00:01:08,900 –> 00:01:09,733
三天的四
41
00:01:09,733 –> 00:01:11,100
四 5个月之后
42
00:01:11,600 –> 00:01:13,366
会场翻到了
43
00:01:13,366 –> 00:01:14,266
3天要6万
44
00:01:14,266 –> 00:01:17,133
要7万但是我发现
45
00:01:17,366 –> 00:01:19,600
这样才能给大家带来更好的体验感
46
00:01:19,600 –> 00:01:20,166
你们告诉我
47
00:01:20,166 –> 00:01:20,966
对不对
48
00:01:21,100 –> 00:01:22,666
对啊就是为什么
49
00:01:22,666 –> 00:01:24,966
让大家感觉这个事能干大
50
00:01:25,266 –> 00:01:26,400
这个事能成
51
00:01:27,100 –> 00:01:27,733
来告诉我对不对
52
00:01:27,733 –> 00:01:30,800
对啊所以这是很重要的关键
53
00:01:30,800 –> 00:01:31,400
来各位
54
00:01:31,400 –> 00:01:33,533
我们继续给大家探讨啊
55
00:01:33,533 –> 00:01:35,866
招商的盈利方式
56
00:01:37,000 –> 00:01:38,200
招商的盈利方式
57
00:01:39,133 –> 00:01:42,933
你到底要赚什么钱
58
00:01:42,966 –> 00:01:44,766
这个你是指谁
59
00:01:46,166 –> 00:01:50,700
这个你是指创始人
60
00:01:51,166 –> 00:01:54,200
这个始这个你是指谁
61
00:01:54,200 –> 00:01:56,200
是指你操盘者
62
00:01:56,333 –> 00:01:58,066
创始人老板
63
00:01:58,533 –> 00:01:59,966
你到底应该赚什么钱
64
00:02:00,100 –> 00:02:02,566
第一个我们要思考的是
65
00:02:02,900 –> 00:02:10,066
产业链分为上游中游和什么下游
66
00:02:10,366 –> 00:02:14,133
因此上游是一般理解为制造业
67
00:02:15,266 –> 00:02:16,600
上游是重资产
68
00:02:17,500 –> 00:02:18,300
做运营
69
00:02:18,666 –> 00:02:20,566
下游是做门店
70
00:02:20,966 –> 00:02:23,900
做资产做运营
71
00:02:24,466 –> 00:02:25,500
那我想请问你
72
00:02:25,766 –> 00:02:27,600
你思考过你到底要赚什么钱
73
00:02:27,600 –> 00:02:28,900
吗我想请问你
74
00:02:29,066 –> 00:02:31,166
到底你是要赚看得见的钱
75
00:02:31,166 –> 00:02:32,666
还是要赚看不见的钱
76
00:02:34,200 –> 00:02:36,333
既然你要赚看不见的钱
77
00:02:36,533 –> 00:02:38,466
那你得先设计出来
78
00:02:38,466 –> 00:02:40,333
你赚哪些看不见的钱
79
00:02:40,333 –> 00:02:40,900
来告诉我
80
00:02:40,900 –> 00:02:42,600
对吗对不对
81
00:02:43,100 –> 00:02:45,533
然后你才能把看得见的钱
82
00:02:45,566 –> 00:02:47,600
狠狠的疯狂的
83
00:02:47,600 –> 00:02:48,866
毫无保留的
84
00:02:48,866 –> 00:02:53,700
非常非常霸气的把看得见的钱舍掉
85
00:02:53,800 –> 00:02:55,466
分掉不要
86
00:02:55,500 –> 00:02:56,466
各位对还是不对
87
00:02:56,466 –> 00:02:57,266
对
88
00:02:57,500 –> 00:02:59,533
对了好对
89
00:03:00,566 –> 00:03:03,333
零售商开个门店
90
00:03:03,666 –> 00:03:04,766
赚零售的钱
91
00:03:05,533 –> 00:03:07,566
制造商的本质
92
00:03:07,700 –> 00:03:12,900
生产制造业本质就是赚加工费
93
00:03:13,666 –> 00:03:17,533
中间商轻资产轻运营
94
00:03:17,766 –> 00:03:19,866
然后赚的什么钱呢
95
00:03:19,866 –> 00:03:22,700
各位第一个写上预收款
96
00:03:24,100 –> 00:03:27,933
预收款第二个叫加盟费
97
00:03:28,700 –> 00:03:30,733
或者说叫代理费
98
00:03:31,133 –> 00:03:32,700
这是赚的第一笔钱啊
99
00:03:33,000 –> 00:03:34,466
接下来这三种钱
100
00:03:34,733 –> 00:03:36,666
第二个来
101
00:03:36,966 –> 00:03:40,400
第二个跟我说赚现金流
102
00:03:41,300 –> 00:03:42,800
来跟我说现金流
103
00:03:44,500 –> 00:03:45,766
资金占用
104
00:03:47,700 –> 00:03:49,566
因为商业模式
105
00:03:50,066 –> 00:03:53,666
商业模式玩的就是资金的占用
106
00:03:53,966 –> 00:03:55,533
玩的就是成本的
107
00:03:56,366 –> 00:03:58,133
成本的转移
108
00:03:58,533 –> 00:03:59,200
各位对
109
00:03:59,200 –> 00:04:00,000
还不对
110
00:04:00,900 –> 00:04:01,800
赚的是什么
111
00:04:02,000 –> 00:04:03,966
赚的是扣点费
112
00:04:04,500 –> 00:04:05,266
对
113
00:04:05,266 –> 00:04:07,166
赚的是扣点费
114
00:04:07,500 –> 00:04:08,366
第三个
115
00:04:08,700 –> 00:04:13,766
赚的是新奇特高精尖的产品的利差
116
00:04:14,266 –> 00:04:16,500
是新奇特高精尖
117
00:04:16,733 –> 00:04:17,566
你不能赚
118
00:04:17,566 –> 00:04:19,166
你不能卖常规的产品
119
00:04:19,300 –> 00:04:22,066
因为常规的产品是没有利润的
120
00:04:22,066 –> 00:04:22,700
大家告诉我
121
00:04:22,700 –> 00:04:24,333
是还不是好的
122
00:04:24,333 –> 00:04:26,266
来陈老师给你举个例子
123
00:04:26,266 –> 00:04:31,866
我怎样帮助一个老板从不到40家门店
124
00:04:32,500 –> 00:04:36,533
开了2,800家门店的整个连锁
125
00:04:36,533 –> 00:04:38,466
复制的底层操作
126
00:04:38,533 –> 00:04:41,733
我将给你们完全的复盘一下
127
00:04:41,733 –> 00:04:42,933
我三年前
128
00:04:42,966 –> 00:04:45,966
陈老师实操的一个经典的成管例
129
00:04:45,966 –> 00:04:47,400
各位要不要认真听
130
00:04:48,133 –> 00:04:48,366
要要的
131
00:04:48,366 –> 00:04:49,366
来点掌声鼓励一下
132
00:04:53,200 –> 00:04:54,566
啊要状态好一点
133
00:04:54,566 –> 00:04:56,266
各位可不可以好
134
00:04:56,466 –> 00:04:57,366
抬起头来
135
00:04:57,500 –> 00:04:58,400
挺起胸来
136
00:04:58,400 –> 00:04:59,400
不管大小
137
00:05:01,933 –> 00:05:02,700
状态好一点
138
00:05:02,700 –> 00:05:03,600
可以可不可以
139
00:05:04,166 –> 00:05:04,900
好来
140
00:05:04,900 –> 00:05:06,466
把板抬起来看看怎
141
00:05:06,466 –> 00:05:07,933
么帮他设计这个钱的啊
142
00:05:07,933 –> 00:05:08,566
来跟我说
143
00:05:08,566 –> 00:05:09,800
看别人的案例
144
00:05:10,333 –> 00:05:11,366
看别人的案例
145
00:05:11,566 –> 00:05:12,900
找自己的机会
146
00:05:13,200 –> 00:05:14,366
找自己的机会
147
00:05:14,500 –> 00:05:16,066
看别人的模式
148
00:05:16,366 –> 00:05:16,933
看别人模式
149
00:05:16,933 –> 00:05:17,500
优化自己的模式
150
00:05:17,500 –> 00:05:19,100
优化自己的模式
151
00:05:20,900 –> 00:05:21,400
告诉我对不对
152
00:05:21,400 –> 00:05:22,566
对老师
153
00:05:22,566 –> 00:05:23,533
我看了别人模式
154
00:05:23,533 –> 00:05:24,133
我靠挺好
155
00:05:24,133 –> 00:05:25,500
我还是优化不出来
156
00:05:25,866 –> 00:05:27,200
找我优化呀
157
00:05:27,200 –> 00:05:28,733
老师咋找你优化呀
158
00:05:28,766 –> 00:05:30,700
报个荷包我就帮你优化了呀
159
00:05:31,600 –> 00:05:32,900
来同意的请举手
160
00:05:33,333 –> 00:05:33,900
来告诉我
161
00:05:33,900 –> 00:05:34,800
对还不对啊
162
00:05:35,333 –> 00:05:35,366
对
163
00:05:35,366 –> 00:05:37,400
对啊这辈子
164
00:05:37,400 –> 00:05:39,100
老板最重要的能力
165
00:05:39,100 –> 00:05:41,466
是使用有能力的人的能力
166
00:05:41,466 –> 00:05:43,133
那你觉得在商业模式上
167
00:05:43,133 –> 00:05:44,133
我有没有点能力
168
00:05:44,300 –> 00:05:44,933
有
169
00:05:44,933 –> 00:05:46,400
那你就用我就行了呀
170
00:05:46,400 –> 00:05:48,933
你就使用我这个有能力的人就好了呀
171
00:05:49,133 –> 00:05:49,566
来告诉我
172
00:05:49,566 –> 00:05:50,366
对不对啊
173
00:05:50,400 –> 00:05:52,333
对让我的能力为你所用
174
00:05:52,366 –> 00:05:53,966
让我的资源为你所用
175
00:05:53,966 –> 00:05:54,866
不就好了吗
176
00:05:54,866 –> 00:05:55,333
来告诉我
177
00:05:55,333 –> 00:05:56,133
是还不是是
178
00:05:56,800 –> 00:05:58,500
对啊啊好
179
00:05:58,533 –> 00:06:01,200
来给大家这个好好讲讲
180
00:06:01,566 –> 00:06:03,133
往往往中间稍微调一调
181
00:06:03,366 –> 00:06:05,166
这样他们看着也舒服啊
182
00:06:05,166 –> 00:06:06,166
对啊啊
183
00:06:06,166 –> 00:06:07,166
这样可以好
184
00:06:07,500 –> 00:06:08,300
来
185
00:06:08,933 –> 00:06:10,266
我有辅导一个做鸭的啊
186
00:06:10,266 –> 00:06:12,666
不是做鸭脖的啊
187
00:06:12,666 –> 00:06:15,266
这么点大家有没有听说过绝味
188
00:06:18,100 –> 00:06:24,266
几位现在的市值300多亿呀
189
00:06:24,666 –> 00:06:27,000
来有没有听说过周黑鸭
190
00:06:28,966 –> 00:06:29,966
周黑鸭啊
191
00:06:30,533 –> 00:06:34,400
市值200多亿
192
00:06:36,166 –> 00:06:38,100
他俩跟我没啥关系
193
00:06:38,100 –> 00:06:39,500
不是我辅导的
194
00:06:40,366 –> 00:06:43,666
来我有辅导过一个老板叫
195
00:06:43,666 –> 00:06:46,400
有呀有呀
196
00:06:46,866 –> 00:06:50,400
目前估值 80亿
197
00:06:51,000 –> 00:06:54,266
政府给他批了60亩地
198
00:06:54,266 –> 00:06:55,300
我没有概念啊
199
00:06:55,300 –> 00:06:56,166
60亩地有多大
200
00:06:56,166 –> 00:06:57,100
你你懂的
201
00:06:57,166 –> 00:07:00,400
目前在徐州是被整个徐州政府
202
00:07:00,400 –> 00:07:01,400
他给我说的
203
00:07:01,400 –> 00:07:01,666
是
204
00:07:01,666 –> 00:07:05,733
给整个徐州政府全力支持上市的企业
205
00:07:05,800 –> 00:07:08,366
徐州目前有一家上市公司叫维维豆奶
206
00:07:08,366 –> 00:07:09,166
有没有听说过
207
00:07:09,900 –> 00:07:10,866
已经上市了
208
00:07:10,866 –> 00:07:13,500
所以现在政府在支持他
209
00:07:13,533 –> 00:07:16,266
准备去这个上市
210
00:07:16,266 –> 00:07:17,066
还没上市
211
00:07:17,066 –> 00:07:18,400
现在估值80
212
00:07:18,400 –> 00:07:21,366
亿在陈老师辅导他之前
213
00:07:21,666 –> 00:07:24,766
他只有不到40家店
214
00:07:24,900 –> 00:07:26,733
在陈老师辅导他之后
215
00:07:26,800 –> 00:07:32,333
他到目前为止在全中国拥有2,800家店
216
00:07:32,333 –> 00:07:34,500
请问这样的结果还可以吗
217
00:07:34,766 –> 00:07:35,566
可以
218
00:07:35,966 –> 00:07:38,066
接下来给你讲讲怎么帮他做到的
219
00:07:38,066 –> 00:07:38,866
来各位
220
00:07:38,966 –> 00:07:41,100
在他没上陈老师的课之前
221
00:07:41,600 –> 00:07:46,200
然后呢这个开了40多家店
222
00:07:46,400 –> 00:07:47,333
生意一般般
223
00:07:47,733 –> 00:07:48,533
兄弟三个
224
00:07:48,533 –> 00:07:49,533
开的四家店
225
00:07:49,533 –> 00:07:50,700
有家邻家铺子
226
00:07:50,700 –> 00:07:51,500
还有一个叫什么
227
00:07:51,500 –> 00:07:52,466
还三个品牌
228
00:07:52,500 –> 00:07:53,600
干了10年了
229
00:07:54,200 –> 00:07:55,333
所以怀才不遇
230
00:07:55,500 –> 00:07:56,566
在他的眼里
231
00:07:56,800 –> 00:07:57,866
周黑鸭的老板
232
00:07:57,900 –> 00:07:59,800
9位的老板是神一样的人物
233
00:07:59,866 –> 00:08:01,800
天花板牛逼啊
234
00:08:01,800 –> 00:08:02,700
开了这么多家店
235
00:08:02,700 –> 00:08:03,366
我咋干呀
236
00:08:03,366 –> 00:08:04,733
我肯定干不过他们呀
237
00:08:04,866 –> 00:08:08,166
可是学了陈老师的核爆思维
238
00:08:08,300 –> 00:08:10,733
他的人生发生了翻天覆地的变化
239
00:08:10,766 –> 00:08:12,600
没上陈老师的核爆思维之前
240
00:08:12,800 –> 00:08:14,133
我说你准备咋干
241
00:08:15,266 –> 00:08:16,466
我准备在北京
242
00:08:17,100 –> 00:08:18,400
我说你在北京想干啥
243
00:08:18,666 –> 00:08:20,100
我想在北京开店
244
00:08:20,133 –> 00:08:21,133
我说然后呢
245
00:08:21,766 –> 00:08:25,200
啊我准备在北京开个分公司
246
00:08:25,200 –> 00:08:26,366
我说牛逼啊
247
00:08:26,366 –> 00:08:27,500
北京要开分公司了
248
00:08:27,500 –> 00:08:28,733
是的得
249
00:08:29,366 –> 00:08:32,200
得啊北京者得天下
250
00:08:32,366 –> 00:08:34,100
对不对这北京多好啊
251
00:08:34,100 –> 00:08:37,533
我说你北京开个分公司投多少钱啊
252
00:08:38,000 –> 00:08:39,266
那不得投个100多万
253
00:08:39,266 –> 00:08:40,800
我说钱要花在哪
254
00:08:41,266 –> 00:08:42,133
他说第一
255
00:08:42,466 –> 00:08:43,600
我要租个写字楼
256
00:08:44,300 –> 00:08:45,700
我说我来给你算吧
257
00:08:45,700 –> 00:08:47,666
租个写字楼一年房租你多大
258
00:08:47,666 –> 00:08:48,500
他说六七百平米
259
00:08:48,500 –> 00:08:49,466
我说要不要60万
260
00:08:49,466 –> 00:08:52,200
他要我说第二个装修要不要10万
261
00:08:52,200 –> 00:08:53,133
他说要的来
262
00:08:53,133 –> 00:08:55,266
第三个家具要不要10万
263
00:08:55,266 –> 00:08:56,566
他说家具要的
264
00:08:56,566 –> 00:08:58,700
10万来我说招多少人
265
00:08:58,700 –> 00:08:59,766
他说招15个人
266
00:08:59,766 –> 00:09:01,333
我说一个月工资要不要5,000
267
00:09:01,333 –> 00:09:03,266
他要的我说15个人乘以5,000
268
00:09:03,266 –> 00:09:04,966
一个月要7.5万
269
00:09:04,966 –> 00:09:07,200
乘以12个月是不是九十万
270
00:09:07,200 –> 00:09:07,700
来告诉我
271
00:09:07,700 –> 00:09:08,500
对还不对
272
00:09:08,733 –> 00:09:09,733
你公司会有变动
273
00:09:09,733 –> 00:09:10,933
成本物业费
274
00:09:10,933 –> 00:09:12,266
水电费空调费
275
00:09:12,366 –> 00:09:13,300
员工聚餐
276
00:09:13,333 –> 00:09:14,500
员工过生日啊
277
00:09:14,500 –> 00:09:16,766
旅游啊这个这个这个这个这个
278
00:09:16,766 –> 00:09:18,333
快递乱七八糟的费用
279
00:09:18,333 –> 00:09:19,933
再给你打个10万九十万
280
00:09:19,933 –> 00:09:20,700
加10万100万
281
00:09:20,700 –> 00:09:21,133
100万
282
00:09:21,133 –> 00:09:25,100
加10万110110加装修120120加写字楼的租金
283
00:09:25,100 –> 00:09:29,100
180 我说你北京开北京中心
284
00:09:29,100 –> 00:09:30,500
你不得花个180万
285
00:09:30,866 –> 00:09:31,800
他说老师
286
00:09:31,900 –> 00:09:34,866
做生意没有投资哪有回报
287
00:09:35,000 –> 00:09:36,533
花个180万不很正常吗
288
00:09:36,533 –> 00:09:37,400
我说牛逼
289
00:09:37,766 –> 00:09:39,666
我说你做了这180万
290
00:09:39,733 –> 00:09:40,933
你北京能开多少家店
291
00:09:40,933 –> 00:09:41,800
你确定吗
292
00:09:41,966 –> 00:09:42,733
那不确定
293
00:09:42,733 –> 00:09:44,333
我说那北京花了这180万
294
00:09:44,333 –> 00:09:45,366
啥时候这个钱能赚回来
295
00:09:45,366 –> 00:09:46,400
你你确定吗
296
00:09:46,533 –> 00:09:47,400
他那不确定
297
00:09:47,900 –> 00:09:50,066
我说那那你这钱干嘛花呢
298
00:09:50,066 –> 00:09:50,500
哎不不
299
00:09:50,500 –> 00:09:52,533
老师你花不了这么多的
300
00:09:52,533 –> 00:09:53,866
老师啊我说为啥
301
00:09:54,700 –> 00:09:56,133
这个三个月以付
302
00:09:56,200 –> 00:09:57,733
我找装修好的
303
00:09:57,800 –> 00:09:59,600
我找本身就有家具的
304
00:09:59,600 –> 00:10:00,900
我先招5个人
305
00:10:00,900 –> 00:10:02,766
先开干哪有7万5
306
00:10:02,766 –> 00:10:04,166
先招5个人我