1
00:00:00,100 –> 00:00:00,900
明确回报
2
00:00:01,800 –> 00:00:03,733
你只需要做这三件事就够了
3
00:00:03,900 –> 00:00:04,800
来第一个
4
00:00:05,600 –> 00:00:06,800
什么叫分解投资
5
00:00:06,966 –> 00:00:09,400
就是假设咱们开一家饭店
6
00:00:09,400 –> 00:00:12,866
100万你得明确谁投资
7
00:00:13,500 –> 00:00:15,133
自己投资还是别人投资
8
00:00:15,333 –> 00:00:17,166
你得明确你投多少
9
00:00:17,166 –> 00:00:18,100
别人投多少
10
00:00:18,200 –> 00:00:20,666
那你投多少钱
11
00:00:20,666 –> 00:00:21,466
你投1万
12
00:00:21,900 –> 00:00:22,533
别人投多少
13
00:00:22,533 –> 00:00:23,566
别人投99万
14
00:00:23,766 –> 00:00:24,966
这都叫明确投资
15
00:00:24,966 –> 00:00:26,333
第二个叫资本收益
16
00:00:26,866 –> 00:00:27,900
啥叫资本收益
17
00:00:28,333 –> 00:00:31,100
就是我投资了
18
00:00:31,466 –> 00:00:32,766
那赚了钱
19
00:00:34,300 –> 00:00:35,500
我们怎么分
20
00:00:36,533 –> 00:00:38,466
就是赚了钱怎么分
21
00:00:38,500 –> 00:00:40,000
它的收益点在哪里
22
00:00:40,666 –> 00:00:42,500
所以这是资本收益
23
00:00:43,066 –> 00:00:43,966
第三个
24
00:00:45,100 –> 00:00:48,300
第三个明确回报
25
00:00:48,300 –> 00:00:53,166
是指明确股东给你投资的回报周期
26
00:00:53,566 –> 00:00:56,866
以及回报空间
27
00:00:57,166 –> 00:00:59,133
以及回报路径
28
00:01:00,200 –> 00:01:04,333
以及回报的确定性
29
00:01:04,900 –> 00:01:05,800
都得给他
30
00:01:05,933 –> 00:01:07,266
他才愿意把钱给你
31
00:01:07,266 –> 00:01:10,533
好了 100万自己投
32
00:01:10,533 –> 00:01:13,666
1万 99万找别人投
33
00:01:14,166 –> 00:01:14,966
好了
34
00:01:16,066 –> 00:01:16,866
第一
35
00:01:17,500 –> 00:01:18,333
你永远要记住
36
00:01:18,333 –> 00:01:20,400
产品赚的是利润
37
00:01:20,966 –> 00:01:22,900
麦当劳300万的店最后是卖掉
38
00:01:22,900 –> 00:01:24,333
800万是卖店赚钱
39
00:01:24,333 –> 00:01:27,166
来举例我有没有给你讲过一个思维
40
00:01:27,166 –> 00:01:30,533
叫我的店不是我的店
41
00:01:30,700 –> 00:01:32,300
来跟我说我的店
42
00:01:32,733 –> 00:01:33,533
我的店
43
00:01:33,600 –> 00:01:34,600
不是我的店
44
00:01:34,600 –> 00:01:35,800
不是我的店
45
00:01:35,800 –> 00:01:38,000
我在我店之外
46
00:01:39,966 –> 00:01:42,000
我与我店无关
47
00:01:44,566 –> 00:01:47,366
把你的店卖给客户
48
00:01:47,700 –> 00:01:48,933
卖给房东
49
00:01:49,066 –> 00:01:50,166
卖给股东
50
00:01:50,300 –> 00:01:51,400
卖给员工
51
00:01:51,900 –> 00:01:53,100
卖给厨师长
52
00:01:53,366 –> 00:01:54,333
你在局外
53
00:01:54,800 –> 00:01:56,500
所有店都会赚钱
54
00:01:56,500 –> 00:01:57,800
就是因为你不懂这个逻辑
55
00:01:57,800 –> 00:02:01,133
你在局外就是什么意思
56
00:02:02,133 –> 00:02:07,366
这个店由房东出钱投资
57
00:02:07,866 –> 00:02:09,666
由客户投资
58
00:02:10,166 –> 00:02:11,933
由店长出资
59
00:02:12,366 –> 00:02:14,866
由员工出资
60
00:02:15,000 –> 00:02:16,533
由厨师长出资
61
00:02:16,733 –> 00:02:17,933
你妹出资
62
00:02:18,100 –> 00:02:20,166
但是你有一个好模式
63
00:02:20,200 –> 00:02:21,566
把它们融在一起
64
00:02:22,066 –> 00:02:23,200
给他们把本回去
65
00:02:23,200 –> 00:02:24,566
给他们赚更多钱
66
00:02:24,566 –> 00:02:25,800
你少赚一点
67
00:02:25,800 –> 00:02:26,600
这样的话
68
00:02:26,600 –> 00:02:28,533
所有人都参与这个店
69
00:02:28,533 –> 00:02:31,100
这个店反而更容易赚钱了
70
00:02:31,100 –> 00:02:33,000
因为他们都是利益共同体
71
00:02:33,100 –> 00:02:36,066
而原来这个饭店是你的
72
00:02:36,066 –> 00:02:36,966
现在这个
73
00:02:36,966 –> 00:02:38,366
饭店是大家的
74
00:02:38,366 –> 00:02:39,533
来告诉我对还不对
75
00:02:39,966 –> 00:02:40,800
是大家的
76
00:02:40,800 –> 00:02:41,766
大家操心
77
00:02:41,766 –> 00:02:42,733
是你自己的
78
00:02:42,733 –> 00:02:43,800
你自己操心
79
00:02:43,800 –> 00:02:44,600
是不是这个道理
80
00:02:45,266 –> 00:02:46,066
因此
81
00:02:46,700 –> 00:02:47,800
我首先来讲
82
00:02:48,566 –> 00:02:49,800
我在店的局外
83
00:02:50,133 –> 00:02:51,400
我负责操盘
84
00:02:51,400 –> 00:02:52,566
我负责经营
85
00:02:52,666 –> 00:02:53,966
我也不拿工资
86
00:02:54,600 –> 00:02:56,666
可以吧你们出了99万
87
00:02:56,933 –> 00:02:58,000
我出了一万
88
00:02:58,000 –> 00:02:59,100
啥叫出99万
89
00:02:59,133 –> 00:03:00,600
我找10个人投嘛
90
00:03:00,700 –> 00:03:03,566
比如说你们10个人每人给我出9万9
91
00:03:04,366 –> 00:03:06,766
那10个人每个人给我出4万
92
00:03:07,200 –> 00:03:10,400
99,00099,000除以2是四万几
93
00:03:11,066 –> 00:03:16,966
99,000块钱除以2是不是49,50049,500呀
94
00:03:16,966 –> 00:03:17,766
对
95
00:03:17,966 –> 00:03:20,300
你们每个人给我出49,500
96
00:03:21,300 –> 00:03:25,566
我让你们这个第一吃回来
97
00:03:26,100 –> 00:03:27,666
第二飞回来
98
00:03:27,766 –> 00:03:29,266
第三赚回来
99
00:03:29,600 –> 00:03:30,966
第四拿回来
100
00:03:31,500 –> 00:03:32,566
请问你们投不投
101
00:03:33,300 –> 00:03:34,100
投啊
102
00:03:34,733 –> 00:03:37,166
所以说找20个人
103
00:03:37,166 –> 00:03:38,333
100万又拿到了
104
00:03:38,333 –> 00:03:39,166
就这个逻辑
105
00:03:39,400 –> 00:03:43,933
然后40万乘以 20%
106
00:03:44,200 –> 00:03:45,000
什么意思
107
00:03:45,266 –> 00:03:46,933
你作为店里的老板
108
00:03:47,133 –> 00:03:49,000
你只拿营业额的5%
109
00:03:49,000 –> 00:03:50,500
200万的营业额乘以5%
110
00:03:50,500 –> 00:03:51,333
你拿了10万
111
00:03:51,500 –> 00:03:54,066
然后这个饭店赚了50万的利润
112
00:03:54,300 –> 00:03:55,533
结果你拿走了10万
113
00:03:55,533 –> 00:03:56,533
还剩了40万
114
00:03:56,600 –> 00:03:58,400
40万你再拿20%的分红
115
00:03:58,400 –> 00:03:59,300
你当个小股东
116
00:03:59,300 –> 00:04:00,100
打个比方
117
00:04:00,166 –> 00:04:02,066
40万乘以百分20=8万
118
00:04:02,100 –> 00:04:04,000
这个饭店一年赚了50万
119
00:04:04,000 –> 00:04:06,133
你分了18万
120
00:04:06,133 –> 00:04:07,966
但是你只投了1万来
121
00:04:07,966 –> 00:04:10,333
请问你的回报率是不是18倍
122
00:04:11,300 –> 00:04:13,600
来是不是好
123
00:04:14,700 –> 00:04:17,800
过去变现是把现金花掉寻求利润
124
00:04:18,300 –> 00:04:19,333
未来变现
125
00:04:19,333 –> 00:04:22,566
是把未来能产生的利润提前算出来
126
00:04:22,566 –> 00:04:24,266
把股份卖给别人
127
00:04:24,366 –> 00:04:27,300
过去变现是用现金换利润
128
00:04:27,400 –> 00:04:30,333
未来变现是牺牲利润换现金流
129
00:04:31,000 –> 00:04:32,500
你好好的读一下这句话
130
00:04:32,500 –> 00:04:33,933
你好好的问一下这句话
131
00:04:33,933 –> 00:04:36,466
请问我讲了半天是不是这个逻辑
132
00:04:38,333 –> 00:04:43,366
所以你你之前做生意玩的是未来变现
133
00:04:43,366 –> 00:04:44,500
还是过去变现
134
00:04:45,366 –> 00:04:47,000
未来变现还是过去变现
135
00:04:47,866 –> 00:04:49,600
你玩的是过去电线呐
136
00:04:49,866 –> 00:04:52,000
亲啊理解吗
137
00:04:52,500 –> 00:04:52,966
是这个逻
138
00:04:52,966 –> 00:04:53,766
辑啊
139
00:04:54,266 –> 00:04:57,466
所以你的逻辑是有问题的
140
00:04:57,666 –> 00:05:02,466
举例说明陈老师辅导了一个做餐厅的
141
00:05:02,700 –> 00:05:05,733
这个老板的姓沈
142
00:05:06,900 –> 00:05:08,400
沈总来看看
143
00:05:08,400 –> 00:05:09,566
沈总现在开的这些店
144
00:05:09,566 –> 00:05:10,533
没花这一分钱
145
00:05:10,533 –> 00:05:11,933
我待会给你讲一下实操
146
00:05:11,933 –> 00:05:12,800
各位好是吧
147
00:05:13,266 –> 00:05:15,333
让你也能做到感兴趣吗
148
00:05:15,766 –> 00:05:17,733
让你也能做到感兴趣吗
149
00:05:18,300 –> 00:05:18,866
听完之后
150
00:05:18,866 –> 00:05:20,366
你都想回去赶紧开个店
151
00:05:20,866 –> 00:05:22,000
开个啥开个饭店
152
00:05:22,500 –> 00:05:23,500
你别开饭店
153
00:05:23,500 –> 00:05:24,966
你该干啥就干啥吧
154
00:05:25,133 –> 00:05:26,800
啊来看看
155
00:05:27,600 –> 00:05:28,400
来
156
00:05:29,866 –> 00:05:32,266
啊这装修还是可以的
157
00:05:32,900 –> 00:05:33,666
你看这些店
158
00:05:33,666 –> 00:05:35,600
没花自己一分钱啊
159
00:05:35,966 –> 00:05:37,066
没花自己一分钱
160
00:05:40,133 –> 00:05:40,933
你看
161
00:05:40,966 –> 00:05:43,500
来你的图片咋不清晰了呢
162
00:05:43,500 –> 00:05:44,166
你要显摆清晰
163
00:05:44,166 –> 00:05:46,966
来这些都是他其中一个店的股东
164
00:05:46,966 –> 00:05:48,100
总共是30个
165
00:05:48,133 –> 00:05:49,200
来你看一头
166
00:05:49,200 –> 00:05:51,900
不是一位两位 3位4位5位6位
167
00:05:52,100 –> 00:06:00,500
7891011121314151617181922122232425262782933132333433个股东
168
00:06:00,500 –> 00:06:03,000
不算他33个股东
169
00:06:03,800 –> 00:06:05,566
每个股东投10万
170
00:06:06,000 –> 00:06:07,466
就是330万
171
00:06:07,900 –> 00:06:08,766
没错吧
172
00:06:09,466 –> 00:06:10,266
来
173
00:06:10,800 –> 00:06:14,500
这个店如果是沈总自己开的
174
00:06:14,800 –> 00:06:15,900
生意好了
175
00:06:16,466 –> 00:06:17,666
自己分钱
176
00:06:18,133 –> 00:06:19,300
生意不好
177
00:06:19,300 –> 00:06:20,400
自己失眠
178
00:06:20,533 –> 00:06:23,566
如果有33个股东一起投了
179
00:06:23,566 –> 00:06:25,300
这个店赚钱了
180
00:06:25,333 –> 00:06:26,733
咱们一起分钱
181
00:06:26,733 –> 00:06:28,466
这个店如果没赚钱
182
00:06:28,466 –> 00:06:29,766
咱们集体失眠
183
00:06:31,766 –> 00:06:33,100
来拍拍旁边肩膀
184
00:06:33,100 –> 00:06:35,200
跟我说要么一起分钱
185
00:06:35,500 –> 00:06:36,800
要么一起分钱
186
00:06:36,966 –> 00:06:38,466
要么一起失眠
187
00:06:38,533 –> 00:06:39,900
要么一起失眠
188
00:06:39,900 –> 00:06:41,566
反正也不关我的店
189
00:06:41,866 –> 00:06:43,400
反正也不关我的店
190
00:06:43,666 –> 00:06:44,900
要么一起玩玩
191
00:06:45,100 –> 00:06:46,333
要么一起玩玩
192
00:06:46,500 –> 00:06:48,066
要么一起开心的玩
193
00:06:50,133 –> 00:06:52,000
他们愿不愿意把自己的人
194
00:06:52,000 –> 00:06:54,533
资源人脉带过来消费
195
00:06:54,533 –> 00:06:55,333
愿不愿意
196
00:06:56,266 –> 00:06:57,000
对呀来
197
00:06:57,000 –> 00:06:58,066
继续看照片
198
00:06:58,466 –> 00:07:02,900
来看来看来看来看来看来看来
199
00:07:03,100 –> 00:07:04,500
做生意还用花自己钱吗
200
00:07:04,500 –> 00:07:05,400
我都不理解
201
00:07:05,566 –> 00:07:07,766
我真不理解做生意花自己钱的人
202
00:07:09,133 –> 00:07:10,766
上次个老板非得给我较劲
203
00:07:10,866 –> 00:07:12,366
那老师你这么牛逼
204
00:07:12,366 –> 00:07:13,366
你这么厉害
205
00:07:13,366 –> 00:07:15,100
你能不能教我们抱你拳
206
00:07:15,100 –> 00:07:16,066
不花自己钱
207
00:07:16,133 –> 00:07:18,366
哈哈哈你这么牛逼
208
00:07:18,366 –> 00:07:18,933
你怎么能
209
00:07:18,933 –> 00:07:22,333
能不能教我花29,900也不花自己的钱
210
00:07:22,333 –> 00:07:25,600
就你能不能教我不花钱上你课的方法
211
00:07:26,100 –> 00:07:26,900
可以
212
00:07:31,533 –> 00:07:33,133
你们是什么意思呀
213
00:07:35,133 –> 00:07:36,533
想知道这样的方法
214
00:07:36,533 –> 00:07:36,966
是吗
215
00:07:36,966 –> 00:07:37,933
空手套白狼
216
00:07:38,266 –> 00:07:40,166
同意的请举手
217
00:07:40,166 –> 00:07:41,466
想了解的请举手
218
00:07:42,500 –> 00:07:44,500
今天晚上给你们解密行不行
219
00:07:44,533 –> 00:07:45,266
好
220
00:07:45,266 –> 00:07:46,600
来拍拍我们的肩膀
221
00:07:46,766 –> 00:07:49,700
来跟他说做梦娶媳妇
222
00:07:49,966 –> 00:07:51,600
哈哈哈
223
00:07:51,600 –> 00:07:52,866
光想好事
224
00:07:54,400 –> 00:07:55,566
干指头蘸盐
225
00:07:55,766 –> 00:07:57,600
干指头蘸盐
226
00:07:57,766 –> 00:07:58,766
什么叫干指头蘸盐
227
00:07:58,766 –> 00:07:58,966
就是
228
00:07:58,966 –> 00:08:01,733
你连一口唾沫的成本都不舍得付出
229
00:08:01,766 –> 00:08:03,300
哈哈哈
230
00:08:03,300 –> 00:08:04,300
就这个意思
231
00:08:05,700 –> 00:08:09,133
我都教你不花钱融了几百万了
232
00:08:09,133 –> 00:08:11,500
你那2.99都不愿意给老师
233
00:08:11,500 –> 00:08:13,200
那怎么拿到那个结果
234
00:08:13,200 –> 00:08:14,866
2.99你都不想要
235
00:08:15,200 –> 00:08:16,133
皮包公司
236
00:08:16,133 –> 00:08:17,533
皮包公司你得有个皮
237
00:08:17,533 –> 00:08:19,933
有个包你连皮包都不愿意出
238
00:08:21,300 –> 00:08:22,600
哎呀包皮啊
239
00:08:22,600 –> 00:08:24,866
不皮包你皮包
240
00:08:24,866 –> 00:08:26,366
包皮都不愿意出
241
00:08:27,333 –> 00:08:28,866
太要命了听懂
242
00:08:28,866 –> 00:08:29,666
掌声鼓励
243
00:08:34,266 –> 00:08:35,600
来干掉吧
244
00:08:36,066 –> 00:08:37,533
给你讲讲他的故事
245
00:08:38,400 –> 00:08:41,866
这个老板在报我课的时候啊
246
00:08:42,466 –> 00:08:43,266
很难
247
00:08:44,400 –> 00:08:47,200
在三年多前
248
00:08:47,900 –> 00:08:51,000
听了陈老师的变现思维的课程当中
249
00:08:51,000 –> 00:08:52,266
在第二天的
250
00:08:52,900 –> 00:08:55,066
在第二天的上午的时候
251
00:08:55,133 –> 00:08:57,166
他们组里很多同学都报名了
252
00:08:58,266 –> 00:09:00,200
他在那里很沉默
253
00:09:00,666 –> 00:09:02,566
表情很凝重
254
00:09:03,366 –> 00:09:06,133
这个时候我的助教说哥
255
00:09:07,100 –> 00:09:07,966
报个课吧
256
00:09:08,400 –> 00:09:09,200
不要找我
257
00:09:09,600 –> 00:09:10,400
不要找我
258
00:09:11,366 –> 00:09:13,300
然后助教说哥
259
00:09:13,300 –> 00:09:14,600
您不是做餐饮的吗
260
00:09:14,600 –> 00:09:17,300
老师辅导餐饮最有一套方案
261
00:09:17,466 –> 00:09:18,266
我知道
262
00:09:18,766 –> 00:09:19,900
不要找我
263
00:09:19,900 –> 00:09:22,000
可是助教还不死心哥
264
00:09:23,400 –> 00:09:24,533
你要学老师的课
265
00:09:24,566 –> 00:09:27,066
就不花钱开店就可以融到几百万
266
00:09:27,933 –> 00:09:29,300
也别给我扯这种套路了
267
00:09:29,300 –> 00:09:30,533
你还让我停课吗
268
00:09:30,733 –> 00:09:31,300
你让我走
269
00:09:31,300 –> 00:09:32,133
还在这里吧
270
00:09:32,866 –> 00:09:33,966
助教就不敢找他了
271
00:09:34,333 –> 00:09:36,000
然后助教问了其他的同学
272
00:09:36,000 –> 00:09:36,933
报了好几个
273
00:09:37,066 –> 00:09:38,266
助教还不死心
274
00:09:38,666 –> 00:09:39,366
说哥
275
00:09:39,366 –> 00:09:44,100
你你其实可以只报一个10万的老师的
276
00:09:44,100 –> 00:09:47,600
九万八的那个合伙人还能把钱赚回来
277
00:09:47,600 –> 00:09:48,500
老师还能辅导你
278
00:09:48,500 –> 00:09:49,300
就花10万
279
00:09:49,300 –> 00:09:50,266
你看行不行
280
00:09:51,800 –> 00:09:53,266
我资金紧张
281
00:09:54,000 –> 00:09:55,000
要资金不紧张
282
00:09:55,000 –> 00:09:55,700
不用你找我
283
00:09:55,700 –> 00:09:56,933
我直接报了
284
00:09:56,933 –> 00:09:58,066
小妹妹求你了
285
00:09:58,066 –> 00:09:59,100
不要找我行吗
286
00:09:59,300 –> 00:10:00,800
哥我看你听的很认真
287
00:10:00,800 –> 00:10:01,933
记笔记记得好多
288
00:10:01,933 –> 00:10:03,333
你是不是收获很大
289
00:10:03,766 –> 00:10:04,333
我觉得一般