1
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一切放大现金流的要素
2
00:00:04,700 –> 00:00:08,966
一切放大现金流的要素就是你的啥
3
00:00:09,733 –> 00:00:10,400
资本
4
00:00:10,400 –> 00:00:12,966
一切放大现金流的要素就是资本
5
00:00:13,066 –> 00:00:15,266
所以我们要站在资本的维度
6
00:00:15,366 –> 00:00:16,733
来布局你的商业
7
00:00:17,100 –> 00:00:17,900
就是
8
00:00:18,733 –> 00:00:19,933
比如说我的全案咨询
9
00:00:19,933 –> 00:00:20,866
我是教你
10
00:00:20,866 –> 00:00:25,766
在按照准上市公司的布局逻辑
11
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按照准上市公司的布局逻辑
12
00:00:29,566 –> 00:00:31,933
去做你公司的股权架构
13
00:00:32,566 –> 00:00:34,900
就是所有上市公司都这么玩的啊
14
00:00:34,900 –> 00:00:36,133
我是这么给你布局的
15
00:00:36,333 –> 00:00:37,200
它就不一样
16
00:00:37,333 –> 00:00:38,533
理解吗来
17
00:00:38,533 –> 00:00:41,266
人们其实对针线是不感兴趣的
18
00:00:41,766 –> 00:00:45,800
人们对有什么好处是比较感兴趣的
19
00:00:46,166 –> 00:00:48,100
从介绍产品要卖向谁
20
00:00:48,100 –> 00:00:49,800
用你家产品带来的什么好处
21
00:00:49,800 –> 00:00:51,400
你的用户案例很重要
22
00:00:51,866 –> 00:00:53,500
用户案例来跟我说
23
00:00:53,500 –> 00:00:54,966
没有案例不招商
24
00:00:56,933 –> 00:00:58,266
你得有成功案例啊
25
00:00:58,333 –> 00:00:59,066
案例有两个
26
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第一个代理商赚钱的案例啊
27
00:01:01,100 –> 00:01:03,100
用户使用产品有效果的案例啊
28
00:01:03,300 –> 00:01:05,200
谁使用你产品带来什么好处啊
29
00:01:05,266 –> 00:01:08,500
谁做你家加盟赚了多少钱呢
30
00:01:09,333 –> 00:01:10,933
对不对我看到别人赚钱了
31
00:01:10,933 –> 00:01:12,400
所以我也做你家代理啊
32
00:01:12,400 –> 00:01:14,366
我看到你家产品有效
33
00:01:14,366 –> 00:01:16,300
所以我就买你家产品啊
34
00:01:16,300 –> 00:01:18,500
因此第四个叫聚焦战略
35
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招商这件事情
36
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各位记住
37
00:01:21,300 –> 00:01:22,933
天天都得做
38
00:01:23,266 –> 00:01:26,533
招商不是做一次招商
39
00:01:26,533 –> 00:01:29,566
而要持续做来
40
00:01:29,566 –> 00:01:30,866
什么叫做大做强
41
00:01:30,866 –> 00:01:33,500
是把渠道的规模做大
42
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是把渠道的体量做强
43
00:01:37,933 –> 00:01:40,066
不是把资产做大
44
00:01:40,200 –> 00:01:43,500
因此把渠道数量做大
45
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把渠道体量做强
46
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因此渠道销售网络
47
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销售通路才是你的核心
48
00:01:51,900 –> 00:01:53,333
什么竞争力
49
00:01:54,133 –> 00:01:57,200
所以各位真正能笑到最后的公司
50
00:01:57,200 –> 00:01:58,200
各位一定要记住
51
00:01:58,366 –> 00:02:00,333
真正能笑到最后的公司
52
00:02:00,333 –> 00:02:01,566
要么手里有用户
53
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要么手里有啥
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00:02:03,166 –> 00:02:03,966
有渠道
55
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对有渠道
56
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京东啊
57
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没没事
58
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你们写那么
59
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认真看啥
60
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我到时候不都发给你们吗
61
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啊啊
62
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没事你们不用记那么累
63
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我告诉你们
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真的我说到做到
65
00:02:19,366 –> 00:02:21,333
所有东西一点不少都会发给你们
66
00:02:21,333 –> 00:02:23,966
我知道发给你们你们也不会看的啊
67
00:02:23,966 –> 00:02:25,766
不发给你们你们还觉得我怪小气的
68
00:02:25,766 –> 00:02:27,900
我肯定会发的啊
69
00:02:28,566 –> 00:02:30,133
各位经理啊
70
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都会发给你们的
71
00:02:31,733 –> 00:02:34,800
就是其实你你其实其实
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我跟你说啊
73
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那个听课不咋记笔记的是高手
74
00:02:38,400 –> 00:02:40,666
就是我有辅导一个学员
75
00:02:40,666 –> 00:02:42,600
就是有鸭也是做鸭的
76
00:02:42,600 –> 00:02:43,733
而不是做鸭脖的
77
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就这哥们报我的课
78
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我有点意外
79
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我就感觉他是不是不会报我课呀
80
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因为他在那里
81
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他听我课就那样
82
00:02:50,900 –> 00:02:52,266
就目光比较呆滞
83
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听着听着就感觉走的就呆滞
84
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我问同不同意他也没反应
85
00:02:56,166 –> 00:02:59,266
突然咔咔咔记了几句话就又不记了
86
00:02:59,266 –> 00:03:01,100
我在讲还没反应
87
00:03:01,600 –> 00:03:03,000
突然又有感觉又写了
88
00:03:03,200 –> 00:03:05,400
思考型的就是你
89
00:03:05,400 –> 00:03:06,700
不要想着全都记下来
90
00:03:06,700 –> 00:03:08,366
你你想跟我绝交吗
91
00:03:10,066 –> 00:03:11,000
我还没跟你成交
92
00:03:11,000 –> 00:03:12,100
你要跟我绝交
93
00:03:12,766 –> 00:03:14,366
你好歹也得再来两次吧
94
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来告诉我对还不对啊
95
00:03:15,900 –> 00:03:16,733
你再来嘛
96
00:03:16,733 –> 00:03:18,200
所以你第一次记那么全
97
00:03:18,200 –> 00:03:21,566
记那么你终于说我终于记得很完整
98
00:03:21,566 –> 00:03:23,133
我终于再也不来了
99
00:03:24,266 –> 00:03:24,533
所以
100
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咱们不要这样
101
00:03:25,600 –> 00:03:26,533
各位好还是不好
102
00:03:26,766 –> 00:03:28,100
所以不要记那么全
103
00:03:28,100 –> 00:03:28,933
记得干嘛
104
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你知道吗
105
00:03:29,933 –> 00:03:31,200
下次我都不用这个东西了
106
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我跟你说
107
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你知道为什么用这个东西吗
108
00:03:34,766 –> 00:03:36,533
就是让你记得东西多一点
109
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感觉学了很多干货
110
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是感觉学了很多干货
111
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他不一定真的是干货
112
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是你感觉有干货就够了
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来告诉我对不对啊
114
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你到了核保之后
115
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你要是记我的核爆的东西
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那你累死了
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我跟你说
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你得记4
119
00:03:54,566 –> 00:03:55,333
本我核爆的内容
120
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那比这个多多了
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你不用记
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你就听我的原理
123
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听完之后设计你的模式
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咔一对标
125
00:04:00,500 –> 00:04:02,866
那二十大模式咔就出来了
126
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没那么复杂的
127
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特别是我教你怎么样套一栋楼
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你手里只有400万现金
129
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怎么套6,000万的楼
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不花这一分钱
131
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我们把那楼套一套过来
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我们怎么把那个地套过来
133
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对不对啊
134
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我们要讲
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我们要破译
136
00:04:16,766 –> 00:04:19,600
全中国空手套白狼第一人
137
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我们要破译他的底层逻辑
138
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他的思维路径
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那个人姓毛
140
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叫毛其宗
141
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听说过吗
142
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毛还是木
143
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释迦牟尼
144
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毛其宗听说过吗
145
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啊知道这个人的叫
146
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从大陆首富到大陆首骗
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最后又判了十几年
148
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又出来他在1990年
149
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在1990年谈了一笔生意
150
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没花自己一分钱
151
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他干了一件大事
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什么大事呢
153
00:04:46,366 –> 00:04:49,066
他用中国的集伙
154
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中国的6火车皮
155
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呃罐这个罐头换了苏联的一架飞机
156
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然后给谁了呢
157
00:04:57,766 –> 00:04:59,533
卖给了四川航空公司
158
00:04:59,866 –> 00:05:01,533
他用空手套白狼的这个模式
159
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我给你解密
160
00:05:02,566 –> 00:05:04,000
他这一笔生意
161
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他净赚了纯利润一个亿
162
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一个亿
163
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就是说他这一笔订单赚了多少钱
164
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告诉我
165
00:05:12,600 –> 00:05:15,366
在1990年的一个亿相当于今天多少钱
166
00:05:17,400 –> 00:05:18,200
十个亿
167
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不止
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十个亿都赶得上今天他妈上百亿
169
00:05:23,400 –> 00:05:25,733
你觉得对不对啊
170
00:05:26,000 –> 00:05:29,500
有的吧结果当时的那些人崩溃了
171
00:05:29,500 –> 00:05:32,400
他妈的竟然他这么干能够赚一个亿
172
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到处举报他呀
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到处举报他
174
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说他是骗人的诈骗呀
175
00:05:36,966 –> 00:05:38,166
最后给他定了个罪
176
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叫投机倒把罪
177
00:05:41,100 –> 00:05:42,866
叫低买高卖
178
00:05:43,266 –> 00:05:44,900
然后还定了个罪
179
00:05:45,133 –> 00:05:48,166
叫挖社会主义的墙角
180
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叫叫撸叫叫什么
181
00:05:50,666 –> 00:05:53,200
薅社会主义的什么羊毛
182
00:05:54,666 –> 00:05:55,700
判了十几年
183
00:05:55,766 –> 00:05:57,300
但是他一直没认罪
184
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到今天他也没认罪
185
00:05:59,300 –> 00:06:01,533
他的小姨子就他老婆的妹妹
186
00:06:01,533 –> 00:06:03,166
他的小姨子非常崇拜他
187
00:06:03,200 –> 00:06:05,333
他的小姨子给他写了这么多的报告
188
00:06:05,333 –> 00:06:06,166
写了这么厚
189
00:06:06,333 –> 00:06:08,333
就一直向各个部门去投放
190
00:06:08,333 –> 00:06:11,666
后来在前年放出来了
191
00:06:11,766 –> 00:06:12,866
啊放出来了
192
00:06:12,866 –> 00:06:13,566
叫毛启东
193
00:06:13,566 –> 00:06:14,466
你知道吗
194
00:06:14,466 –> 00:06:17,700
想当年的王石还发了俩火车皮罐头
195
00:06:17,700 –> 00:06:18,533
挣了点钱
196
00:06:19,266 –> 00:06:20,333
想当年的冯仑
197
00:06:20,333 –> 00:06:21,366
知道冯仑吗
198
00:06:21,900 –> 00:06:24,000
冯仑是他公司的助理
199
00:06:24,200 –> 00:06:25,000
助理
200
00:06:25,666 –> 00:06:26,466
也就说白了
201
00:06:26,466 –> 00:06:29,566
那个时候冯仑王石都是他的小跟班
202
00:06:30,266 –> 00:06:30,966
那马云呢
203
00:06:30,966 –> 00:06:32,566
更是屌丝当中的屌丝
204
00:06:33,100 –> 00:06:34,466
就在当时那个阶段
205
00:06:34,733 –> 00:06:35,566
你知道吗
206
00:06:35,733 –> 00:06:38,866
但是他一笔订单赚了一个亿
207
00:06:39,900 –> 00:06:41,000
但不好意思
208
00:06:41,066 –> 00:06:42,133
太创新了
209
00:06:42,133 –> 00:06:43,166
所以被抓了
210
00:06:43,466 –> 00:06:45,133
然后呢判了十几年
211
00:06:45,133 –> 00:06:46,200
我要给你破译
212
00:06:46,200 –> 00:06:48,666
他的空手套白狼的底层路径
213
00:06:48,866 –> 00:06:50,966
他为什么会有这种思维路径来
214
00:06:50,966 –> 00:06:54,533
在今天应该怎么玩空手套白狼啊
215
00:06:54,533 –> 00:06:56,200
所以我把那个破译光
216
00:06:56,200 –> 00:06:58,066
空手套白狼这一个模式
217
00:06:58,133 –> 00:07:00,466
我就得讲整整半天的时间
218
00:07:00,866 –> 00:07:02,200
怎么讲整整半天
219
00:07:02,333 –> 00:07:04,066
以前在这个点上没有深入
220
00:07:04,466 –> 00:07:05,733
后来是我的老师
221
00:07:05,800 –> 00:07:07,366
我的老师周老师交代我
222
00:07:07,366 –> 00:07:08,966
他说你一定要好好的把无中生有
223
00:07:08,966 –> 00:07:10,533
你一定要好好的把空手套白狼
224
00:07:10,533 –> 00:07:11,500
把这个研究通透
225
00:07:11,566 –> 00:07:12,100
你知道吗
226
00:07:12,100 –> 00:07:13,566
一定要给大家讲明白啊
227
00:07:13,566 –> 00:07:14,300
咱们很多同学
228
00:07:14,300 –> 00:07:15,900
太需要空手套白狼的能力了
229
00:07:15,900 –> 00:07:17,066
动不动都重资产
230
00:07:17,066 –> 00:07:18,300
一定要把这个讲透彻
231
00:07:18,300 –> 00:07:19,933
讲通透啊
232
00:07:19,933 –> 00:07:21,566
所以说我就听懂了啊
233
00:07:21,566 –> 00:07:22,800
我就把这个地方深入研究
234
00:07:22,800 –> 00:07:24,600
所以每个老板听完都超兴奋
235
00:07:24,600 –> 00:07:25,333
就很多老板说
236
00:07:25,333 –> 00:07:25,666
陈老师
237
00:07:25,666 –> 00:07:28,566
光听你这一个案例都值十几万了
238
00:07:28,900 –> 00:07:30,333
其他的都算白送的
239
00:07:30,333 –> 00:07:31,733
你说你说你这个这个
240
00:07:31,733 –> 00:07:32,766
这个课太超值了
241
00:07:32,766 –> 00:07:33,533
他们都给我这么讲
242
00:07:33,533 –> 00:07:34,333
你知道吗
243
00:07:34,333 –> 00:07:35,133
啊
244
00:07:35,566 –> 00:07:37,400
所以京东国美格力
245
00:07:37,400 –> 00:07:39,266
娃哈哈的成功不是产品成功
246
00:07:39,266 –> 00:07:40,333
而是渠道成功
247
00:07:40,966 –> 00:07:44,533
所以招商不是做一次招商
248
00:07:44,533 –> 00:07:50,900
是一生一世都要聚焦做的事
249
00:07:50,933 –> 00:07:52,400
好首先我们来思考一个
250
00:07:52,566 –> 00:07:54,700
你要想做招商
251
00:07:54,866 –> 00:07:56,366
你要想招代理
252
00:07:56,366 –> 00:07:57,700
你要想建渠道
253
00:07:57,700 –> 00:07:59,800
你首先得知道你赚啥钱
254
00:08:00,700 –> 00:08:02,766
你让你的加盟商代理商赚啥钱
255
00:08:02,766 –> 00:08:05,733
你俩赚的钱必须是不能冲突
256
00:08:06,100 –> 00:08:08,466
要么是让他赚看得见的钱
257
00:08:08,600 –> 00:08:11,000
要么是你赚看不见的钱
258
00:08:11,000 –> 00:08:12,333
来你们告诉我对不对
259
00:08:12,933 –> 00:08:15,066
来你有招商需求的
260
00:08:15,066 –> 00:08:17,000
请举手你有招商的需求的
261
00:08:18,100 –> 00:08:20,566
就是你想全国开连锁店
262
00:08:20,933 –> 00:08:22,933
或者说你想全国招加盟商
263
00:08:23,166 –> 00:08:25,100
或者你想全国招代理商
264
00:08:25,333 –> 00:08:27,300
你想让你的市场全国裂变
265
00:08:27,366 –> 00:08:28,933
我马上教你底层逻辑
266
00:08:29,000 –> 00:08:30,666
来你有这种需求的请举手
267
00:08:31,366 –> 00:08:32,666
接下来内容认真听啊
268
00:08:32,666 –> 00:08:33,733
太重要太重要
269
00:08:33,733 –> 00:08:34,500
太重要了
270
00:08:34,500 –> 00:08:35,766
你只要把这个点搞清晰
271
00:08:35,766 –> 00:08:36,566
你知道吗
272
00:08:37,333 –> 00:08:38,133
来各位
273
00:08:38,666 –> 00:08:40,066
产业链啊
274
00:08:40,900 –> 00:08:45,100
分为上游中游和下游
275
00:08:45,133 –> 00:08:47,700
我们把生产制造业一般称之为什么
276
00:08:47,700 –> 00:08:48,500
游
277
00:08:49,533 –> 00:08:50,333
上游
278
00:08:51,400 –> 00:08:54,800
我们把实体门店一般把它称之为什么
279
00:08:54,800 –> 00:08:55,600
有
280
00:08:56,466 –> 00:08:57,266
下游
281
00:08:57,866 –> 00:08:59,533
我们把中间商
282
00:08:59,700 –> 00:09:01,766
批发商品牌商
283
00:09:01,900 –> 00:09:04,000
像耐克像海澜之家
284
00:09:04,066 –> 00:09:06,533
像名创优品这样的把它称之为什么
285
00:09:06,533 –> 00:09:06,666
有
286
00:09:06,666 –> 00:09:08,066
中邮对
287
00:09:08,066 –> 00:09:10,333
中邮啊中邮
288
00:09:11,000 –> 00:09:12,466
这个工作人员
289
00:09:12,466 –> 00:09:13,933
给我买瓶红牛去
290
00:09:14,400 –> 00:09:16,500
那个谁那个准备好
291
00:09:16,500 –> 00:09:17,700
给我买买买买买
292
00:09:17,700 –> 00:09:18,566
买瓶红牛
293
00:09:19,000 –> 00:09:20,100
昨天我休息比较晚
294
00:09:20,100 –> 00:09:21,066
昨天2点多
295
00:09:21,566 –> 00:09:22,866
昨天在辅导学员呢
296
00:09:22,866 –> 00:09:24,133
昨天晚上下了课了
297
00:09:24,133 –> 00:09:25,300
给大家下了课了
298
00:09:25,300 –> 00:09:26,900
边没事看看你们的作业
299
00:09:28,133 –> 00:09:28,166
天
300
00:09:28,166 –> 00:09:32,000
辅导了一个学报学过我核报的同学
301
00:09:32,000 –> 00:09:33,000
他注册公司
302
00:09:33,366 –> 00:09:34,166
然后呢
303
00:09:34,900 –> 00:09:35,700
告诉他怎么操作
304
00:09:35,700 –> 00:09:37,466
还辅导了三个全案的同学
305
00:09:37,900 –> 00:09:39,333
然后辅导他跟进他
306
00:09:39,333 –> 00:09:41,066
告诉他你应该接下来怎么操作
307
00:09:41,266 –> 00:09:41,900
有一个呢
308
00:09:41,900 –> 00:09:44,466
对方马上要给他打款280万啊
309
00:09:44,466 –> 00:09:45,266
就是融资吗
310
00:09:45,266 –> 00:09:45,900
融到融到
311
00:09:45,900 –> 00:09:47,500
280万了哎
312
00:09:48,200 –> 00:09:49,000
啊
313
00:09:49,866 –> 00:09:50,600
哎呀谢谢你
314
00:09:50,600 –> 00:09:51,700
东鹏特饮是吧
315
00:09:51,700 –> 00:09:52,466
对感谢
316
00:09:52,466 –> 00:09:53,166
太好了哎
317
00:09:53,166 –> 00:09:54,966
你这个那个那个微信加了吗
318
00:09:54,966 –> 00:09:55,933
他们推给你了吗
319
00:09:55,933 –> 00:09:56,933
推了推了是吧
320
00:09:56,933 –> 00:09:58,200
推了你加我就行啊
321
00:09:58,566 –> 00:10:00,366
他爸爸在好多年前
322
00:10:00,366 –> 00:10:04,066
都给我交了十几万报名的啊所以