1
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你总是想在我这里学个一招半式
2
00:00:05,966 –> 00:00:06,866
学个手段
3
00:00:06,866 –> 00:00:09,333
学个术然后回去套路别人
4
00:00:09,333 –> 00:00:11,100
你放心你套路别人加倍
5
00:00:11,100 –> 00:00:12,100
还会被别人去套路
6
00:00:12,100 –> 00:00:14,966
你的商业模式不是拿来套路别人的
7
00:00:14,966 –> 00:00:15,566
来给我说
8
00:00:15,566 –> 00:00:17,733
商业模式是拿来成就别人的
9
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商业模式
10
00:00:21,166 –> 00:00:22,733
只有你懂得去成就别人
11
00:00:22,733 –> 00:00:25,066
你才能反过来被被别人怎么样
12
00:00:25,566 –> 00:00:27,733
对被别人成就
13
00:00:27,866 –> 00:00:29,900
所以要设计个好的商业模式
14
00:00:29,966 –> 00:00:33,700
用无我利他的起心动念
15
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用成就别人的起心动念
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把你的预收款搞多
17
00:00:40,800 –> 00:00:42,933
把别人的利润率放大
18
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把你的应付款搞多
19
00:00:45,566 –> 00:00:48,500
但是所有起心动念是为了帮他
20
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是为了利他
21
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是为了成就他的方式
22
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把你现金流放大
23
00:00:53,800 –> 00:00:55,666
同时要设计一个模式
24
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让你赚到背后看不见的钱
25
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这才叫商业模式的底层逻辑
26
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各位对还是不对
27
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对
28
00:01:03,066 –> 00:01:04,400
所以我上午有讲
29
00:01:04,500 –> 00:01:06,666
设计商业模式有两个底层逻辑
30
00:01:06,700 –> 00:01:09,100
第一个叫做资金的什么
31
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资金的什么
32
00:01:10,933 –> 00:01:11,733
占用
33
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资金的占用
34
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第二个叫做成本的什么
35
00:01:15,733 –> 00:01:16,933
对成本的转移
36
00:01:17,000 –> 00:01:19,566
所以你永远要思考怎样把你的资金
37
00:01:19,933 –> 00:01:21,533
然后去占用别人
38
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怎么样把你的成本去转移给别人
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来记住
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00:01:25,900 –> 00:01:28,366
咱们过去一直有一个错误的认知
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就是天天思考着降低成本
42
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所有讲机械考核的
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讲薪酬分配的
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00:01:35,300 –> 00:01:37,866
讲团队打造的老师都教你降低成本
45
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这个逻辑本身就是一个错误
46
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为什么
47
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这个人才在别人公司假设都拿2万块
48
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你让他上我公司拿5,000
49
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他会给你干吗
50
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不会
51
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就算干了也不会稳定啊
52
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来告诉我对不对
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对
54
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我就问你一句话
55
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管理的最高境界是不用管理在那里
56
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既想让马儿跑
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又不给马儿
58
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去吃草有用吗
59
00:02:01,800 –> 00:02:03,600
你说你公司管理不好
60
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管只有一个原因
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赚钱太少
62
00:02:07,133 –> 00:02:08,600
如果你员工赚钱足够多
63
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你管的再多
64
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就算你老板脾气不好
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就算你发脾气
66
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人家也不跑
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00:02:14,000 –> 00:02:15,600
人家看在钱的面上
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不能跟钱过不去
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来告诉我
70
00:02:18,400 –> 00:02:19,200
对不对对
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委屈一下算了
72
00:02:20,700 –> 00:02:22,333
别跟钱过不去啊
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包容一下老板吧
74
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知道老板脾气不好
75
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来同意的请举手
76
00:02:26,866 –> 00:02:27,900
就这个逻辑啊
77
00:02:27,933 –> 00:02:29,533
你说我家员工不加班
78
00:02:30,766 –> 00:02:33,466
你告诉他加班一个小时奖金1万块
79
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他能给你加到24小时
80
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你信不信
81
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来同意的
82
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请举手你说不加班
83
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啥不加班
84
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加满一个小时奖1万块钱
85
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我没事也上你那加一下去
86
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高手对不对
87
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我倒没时间
88
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我跟你说啊
89
00:02:47,966 –> 00:02:49,100
你要是跟我一个小时
90
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10万到50万有可以考虑啊
91
00:02:51,800 –> 00:02:53,300
所以你得明白这个事
92
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这个时代已经发生了变化
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成本无法降低
94
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只能删除外包和转移
95
00:03:02,700 –> 00:03:05,166
所以其他老师全给你胡扯八道
96
00:03:05,466 –> 00:03:07,533
来跟我说成本无法降低
97
00:03:09,566 –> 00:03:12,133
只能外包删除和转移
98
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只能外包删除和转移
99
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对了
100
00:03:16,100 –> 00:03:19,400
你过去降低成本的思维是错的啊
101
00:03:19,800 –> 00:03:20,666
极其错误
102
00:03:21,266 –> 00:03:25,533
知道吗降低成本就是等于降低品质
103
00:03:26,966 –> 00:03:27,766
对啊
104
00:03:28,166 –> 00:03:29,566
我三天的会场
105
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我要求会场里面的坐着舒服
106
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我要求不能太压抑
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不能太矮
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所以这个会场你们坐着虽然有点挤
109
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但是他看着没那么压抑
110
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平最起码能看到
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00:03:42,000 –> 00:03:43,466
我上次找了个会场
112
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然后这个价格倒挺便宜
113
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但是后边的人都得站起来
114
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看这上面的字
115
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他不舒服
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他会影响体验感
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来告诉我
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是还是不是
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是所以你不要想着降低成本
120
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你要想着第一个外包
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第二个删除啊第
122
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三个转移
123
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这才叫陈老师教你的逻辑
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啥叫转移
125
00:04:06,966 –> 00:04:09,166
假设这三天我的场地费是3万
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我转移掉
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怎么转移
128
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早上两个同学
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这两个同学说
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老师我想招商
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一个做服装的
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一个做茶叶的
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老师我模式都给你
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你都给我设计出来
135
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老师我能不能在你这路演一下
136
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这现场150都是150个人
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全是老板
138
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能不能老师给我10分钟
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我路演招商一下
140
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然后他们说不定就做我代理了
141
00:04:27,866 –> 00:04:29,333
老师也跟你不冲突
142
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你是课程
143
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我是茶叶
144
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他是服装
145
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好了我说可以
146
00:04:32,600 –> 00:04:34,533
他们说每个人愿意出15,000块钱
147
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然后他们在这里路演招商
148
00:04:36,933 –> 00:04:38,333
他们替我出了场地费来
149
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请问对我而言是成本
150
00:04:40,533 –> 00:04:42,366
对他们两个人而言是收入
151
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为什么因为付我15,000
152
00:04:43,966 –> 00:04:45,866
有可能在这里面招上两三个代理
153
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能收15万
154
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钱赚回来了
155
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来告诉我
156
00:04:48,133 –> 00:04:48,933
对不对
157
00:04:49,533 –> 00:04:50,900
我是不是把我的成本
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变成了这两个人的收入
159
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来告诉我
160
00:04:52,766 –> 00:04:53,566
是还不是
161
00:04:53,900 –> 00:04:54,966
这叫成本转移
162
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第二个叫成本删除
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怎么删除
164
00:04:58,100 –> 00:04:59,200
反正我讲课挺好的
165
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所以兄弟们啊
166
00:05:00,733 –> 00:05:02,533
下次开课咱们搭个帐篷
167
00:05:02,533 –> 00:05:04,000
都钻帐篷里面讲课
168
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不用成本了
169
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删除结果嘛
170
00:05:06,400 –> 00:05:07,466
下午全跑了
171
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太热钻到蒙古包帐篷里边
172
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这就叫删除
173
00:05:12,100 –> 00:05:13,466
知道吗第二个
174
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跟酒店谈
175
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我能不能
176
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你能不能不要我钱
177
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这个可能性不大
178
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你知道吗
179
00:05:18,800 –> 00:05:19,800
所以说删除
180
00:05:19,866 –> 00:05:21,200
第三个外包成本
181
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怎么叫外包
182
00:05:22,900 –> 00:05:27,366
就是我找专业的会务公司合作
183
00:05:28,133 –> 00:05:29,500
我给会务公司谈
184
00:05:29,900 –> 00:05:32,300
陈老师的一个月开课他妈能开20天
185
00:05:32,466 –> 00:05:33,966
所以你如果跟陈老师合作
186
00:05:33,966 –> 00:05:36,533
我一年150天到200天都在你家里
187
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你给我找酒店合作
188
00:05:38,866 –> 00:05:40,400
给我谈最优惠的价格
189
00:05:40,500 –> 00:05:42,133
可能那个会晤公司
190
00:05:42,133 –> 00:05:44,333
我把我的会晤工作会议
191
00:05:44,333 –> 00:05:46,766
我把我的会议外包给他
192
00:05:47,100 –> 00:05:48,866
他帮我给酒店洽谈
193
00:05:49,333 –> 00:05:51,966
可能比我自己跟酒店洽谈更便宜
194
00:05:51,966 –> 00:05:53,200
因为我给酒店洽谈
195
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可能我每这一次用
196
00:05:54,200 –> 00:05:55,300
这一次就不用了
197
00:05:55,300 –> 00:05:56,666
他可以综合给我
198
00:05:56,666 –> 00:05:57,666
他会接我的会
199
00:05:57,666 –> 00:05:59,400
还可以接n多个会议
200
00:05:59,400 –> 00:06:01,700
所以他可能给这个酒店创收更多
201
00:06:01,766 –> 00:06:04,100
因此有一个外包给酒店谈
202
00:06:04,133 –> 00:06:06,900
可能这个酒店会给他更大的空间
203
00:06:06,900 –> 00:06:08,333
他中间能赚一点差价
204
00:06:08,333 –> 00:06:09,000
对他来讲
205
00:06:09,000 –> 00:06:10,066
他多赚了
206
00:06:10,166 –> 00:06:10,900
对酒店而言
207
00:06:10,900 –> 00:06:11,766
酒店也多赚了
208
00:06:11,766 –> 00:06:12,966
因为酒店接会接的多
209
00:06:12,966 –> 00:06:13,800
就多赚了
210
00:06:14,366 –> 00:06:16,600
那让酒店无缝无缝衔接
211
00:06:16,600 –> 00:06:17,866
这三天我用哎
212
00:06:17,866 –> 00:06:19,700
下三天他用 17-19
213
00:06:19,700 –> 00:06:20,966
我用 20-21
214
00:06:20,966 –> 00:06:23,700
他用然后他给酒店创收
215
00:06:24,866 –> 00:06:26,100
他给我省钱
216
00:06:26,766 –> 00:06:29,666
他给自己还得到了收入
217
00:06:29,866 –> 00:06:31,133
来这就叫外包
218
00:06:31,200 –> 00:06:32,733
你怎么能降低成本呢
219
00:06:33,166 –> 00:06:34,400
降不下来的
220
00:06:34,666 –> 00:06:35,200
来告诉我
221
00:06:35,200 –> 00:06:35,666
对还不对
222
00:06:35,666 –> 00:06:37,533
对这就叫逻辑
223
00:06:37,733 –> 00:06:39,966
所以说今天老板必须得懂
224
00:06:39,966 –> 00:06:41,533
这个时代的商业逻辑
225
00:06:42,133 –> 00:06:44,500
就是商业逻辑搞清晰了
226
00:06:44,533 –> 00:06:45,666
赚钱就不是事了
227
00:06:45,666 –> 00:06:46,400
来大家告诉我
228
00:06:46,400 –> 00:06:47,166
对还不对
229
00:06:47,166 –> 00:06:47,966
对
230
00:06:48,133 –> 00:06:49,366
对这是核心
231
00:06:49,700 –> 00:06:50,500
来
232
00:06:51,000 –> 00:06:51,933
有一个老板
233
00:06:52,600 –> 00:06:53,566
这个老板呢
234
00:06:54,300 –> 00:06:58,733
他仅仅跟陈老师学习
235
00:06:59,533 –> 00:07:01,466
我一个商业模式的课程
236
00:07:02,166 –> 00:07:03,533
这个商业模式的课程
237
00:07:04,066 –> 00:07:06,733
他仅仅也就投了十多万学费吧
238
00:07:06,733 –> 00:07:07,400
也不太贵吧
239
00:07:07,400 –> 00:07:10,100
大概才花了128,000啊
240
00:07:10,100 –> 00:07:11,266
然后学完之后
241
00:07:11,366 –> 00:07:12,466
当时还不是128,000
242
00:07:12,466 –> 00:07:13,666
当时是98,000吧
243
00:07:14,133 –> 00:07:15,366
学了98,000之后
244
00:07:15,533 –> 00:07:16,933
从不到20家超市
245
00:07:16,933 –> 00:07:19,000
开到了800家超市
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00:07:19,066 –> 00:07:20,366
大家觉得还可以吗
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00:07:20,600 –> 00:07:21,466
可以啊
248
00:07:21,466 –> 00:07:23,566
超市的照片上午给他放了吗
249
00:07:23,566 –> 00:07:24,266
放了是吧
250
00:07:24,266 –> 00:07:27,266
放了然后还在武汉又开了200家超市
251
00:07:27,266 –> 00:07:29,100
武汉这个收了
252
00:07:29,100 –> 00:07:30,966
武汉当地一个城市合伙人
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00:07:30,966 –> 00:07:32,333
收了人家200万
254
00:07:32,700 –> 00:07:34,533
在武汉又开了接近200家超市
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00:07:34,533 –> 00:07:35,200
武汉的超市
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00:07:35,200 –> 00:07:36,900
叫东哥小商超
257
00:07:37,266 –> 00:07:38,133
他的名字姓蔡
258
00:07:38,133 –> 00:07:39,200
叫蔡东山
259
00:07:39,333 –> 00:07:40,133
他说老师
260
00:07:40,133 –> 00:07:41,933
我就不想要叫玉镯了
261
00:07:41,933 –> 00:07:43,333
请问我是叫蔡哥
262
00:07:43,333 –> 00:07:44,533
还是叫三哥
263
00:07:44,533 –> 00:07:45,533
还是叫东哥
264
00:07:45,533 –> 00:07:47,300
我说那肯定叫东哥呀
265
00:07:47,333 –> 00:07:48,200
他说为什么呀
266
00:07:48,200 –> 00:07:49,166
我说你叫东哥
267
00:07:49,166 –> 00:07:49,866
好的嘞
268
00:07:49,866 –> 00:07:52,200
不知道的以为什么是刘强东开的呢
269
00:07:52,966 –> 00:07:54,166
来各位同意的请举手
270
00:07:54,566 –> 00:07:55,100
来告诉我
271
00:07:55,100 –> 00:07:55,900
对还不对啊
272
00:07:56,200 –> 00:07:58,100
就这逻辑啊啊
273
00:07:58,400 –> 00:08:00,766
所以开了这个经济
274
00:08:00,766 –> 00:08:01,566
200家
275
00:08:01,900 –> 00:08:03,900
所以接下来陈老师给你看一个小短片
276
00:08:04,066 –> 00:08:05,900
看看他是怎么感谢老师的
277
00:08:05,966 –> 00:08:07,566
以及他的配送中心
278
00:08:07,600 –> 00:08:09,100
用我设计的商业模式
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00:08:09,100 –> 00:08:10,000
他的配送中心
280
00:08:10,000 –> 00:08:11,200
没花自己一分钱
281
00:08:11,300 –> 00:08:13,800
然后搞了接近2万平米的配送中心
282
00:08:13,800 –> 00:08:15,166
我将给你解密底层逻辑
283
00:08:15,166 –> 00:08:16,366
我怎么帮他做到的
284
00:08:16,366 –> 00:08:17,166
各位好还是不好
285
00:08:17,166 –> 00:08:17,966
好
286
00:08:18,066 –> 00:08:18,500
来好的
287
00:08:18,500 –> 00:08:20,266
请举手先看一下啊
288
00:08:20,266 –> 00:08:21,166
来看一下
289
00:08:21,166 –> 00:08:22,666
给你证明是真的啊
290
00:08:26,766 –> 00:08:27,966
怎么还反着放呢
291
00:08:27,966 –> 00:08:29,133
不按套路出牌
292
00:08:32,366 –> 00:08:33,333
他的配合中心
293
00:09:04,133 –> 00:09:05,700
broken
294
00:09:17,466 –> 00:09:19,800
啊没学陈老师的课之前买个10万的车
295
00:09:19,800 –> 00:09:20,700
贷款买的
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00:09:21,133 –> 00:09:22,700
10万我的课全款
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00:09:22,700 –> 00:09:23,933
玛莎拉蒂也提了
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00:10:03,366 –> 00:10:04,333
好来再