1
00:00:00,266 –> 00:00:01,666
还判定为传销了
2
00:00:01,700 –> 00:00:03,300
老大抓起来判了12年
3
00:00:03,300 –> 00:00:04,866
来我讲的这个是不是事实啊
4
00:00:05,300 –> 00:00:05,800
来同意的
5
00:00:05,800 –> 00:00:07,966
金局长所以来跟我说
6
00:00:08,066 –> 00:00:09,866
在招商这件事情上
7
00:00:11,933 –> 00:00:13,700
回本是我的第一战略
8
00:00:15,766 –> 00:00:17,166
回本即是闭环
9
00:00:18,966 –> 00:00:20,333
闭环即是回本
10
00:00:21,866 –> 00:00:23,300
就不在于你收他多少钱
11
00:00:23,300 –> 00:00:23,900
你有本事
12
00:00:23,900 –> 00:00:25,133
你收他3万可以
13
00:00:25,133 –> 00:00:26,500
你收他10万可以
14
00:00:26,500 –> 00:00:27,266
你有好的方案
15
00:00:27,266 –> 00:00:28,000
你收他20万
16
00:00:28,000 –> 00:00:28,666
可以但是
17
00:00:28,666 –> 00:00:30,100
你必须让你短时间之内
18
00:00:30,100 –> 00:00:31,200
把这个钱赚回去
19
00:00:31,300 –> 00:00:32,866
你把这个钱已经赚回去了
20
00:00:32,866 –> 00:00:34,133
本钱已经回去了
21
00:00:34,133 –> 00:00:35,800
那么至于将来赚的多
22
00:00:35,800 –> 00:00:38,133
赚的少他就不会再找你了
23
00:00:38,133 –> 00:00:41,000
为什么因为本钱回来了
24
00:00:41,000 –> 00:00:42,533
那么做生意是有差异的
25
00:00:42,533 –> 00:00:43,800
个人个体是有差异的
26
00:00:43,800 –> 00:00:44,933
区域是有差异的
27
00:00:44,933 –> 00:00:46,200
一线城市和3线城市
28
00:00:46,200 –> 00:00:47,566
5线城市是有差异的
29
00:00:47,566 –> 00:00:49,100
他个人能力也是有差异的
30
00:00:49,100 –> 00:00:51,400
但是人家觉得我钱回来了
31
00:00:51,466 –> 00:00:53,133
所以接下来赚的多与少
32
00:00:53,133 –> 00:00:54,400
他也就没那么纠结了
33
00:00:54,400 –> 00:00:55,200
是不是这个道理
34
00:00:55,933 –> 00:00:57,366
所以那你怎么让他回本啊
35
00:00:57,366 –> 00:00:59,333
你你派的人去给他干活去
36
00:00:59,500 –> 00:01:00,600
你帮他卖货
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00:01:00,733 –> 00:01:01,500
你给他干
38
00:01:01,500 –> 00:01:05,266
不是是你教会他如何干
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00:01:05,266 –> 00:01:06,366
如何回本
40
00:01:06,366 –> 00:01:07,666
如何推动来
41
00:01:07,666 –> 00:01:08,533
是还是不是啊
42
00:01:08,900 –> 00:01:12,100
那所以你就把自己公司变成什么啦
43
00:01:12,300 –> 00:01:14,533
变成招商公司啦
44
00:01:14,766 –> 00:01:17,533
变成什么培训公司啦
45
00:01:17,666 –> 00:01:19,766
来这个大家认不认同
46
00:01:20,500 –> 00:01:21,533
来认同的请举手
47
00:01:22,166 –> 00:01:22,966
二次方向
48
00:01:23,166 –> 00:01:24,100
所以第一
49
00:01:24,133 –> 00:01:25,466
你有造势的功能
50
00:01:25,900 –> 00:01:27,700
就你招商这样可以造势啊
51
00:01:28,466 –> 00:01:30,533
招商会不能天天开
52
00:01:30,966 –> 00:01:36,333
对但是培训会你能够天天开啊
53
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对不对
54
00:01:39,266 –> 00:01:41,566
培训如何店长打造
55
00:01:41,566 –> 00:01:43,933
店长如何会员裂变
56
00:01:44,400 –> 00:01:45,733
如何客户复购
57
00:01:46,300 –> 00:01:49,266
如何做客户的这个体验感
58
00:01:49,900 –> 00:01:52,466
所以你得教别人门店转型啊
59
00:01:52,766 –> 00:01:54,133
教他门店升级啊
60
00:01:54,400 –> 00:01:54,866
来
61
00:01:54,866 –> 00:01:58,600
摆满台上所有的今天做实体店的老板
62
00:01:58,600 –> 00:02:00,866
必须要做实体店的转型
63
00:02:01,200 –> 00:02:02,133
哪种转型
64
00:02:02,866 –> 00:02:05,733
来第一个来跟我说
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把我的门店
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00:02:08,566 –> 00:02:10,200
变成体验的中心
67
00:02:11,933 –> 00:02:13,100
直播的基地
68
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融昭的道场
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00:02:17,366 –> 00:02:18,366
配送的中心
70
00:02:19,866 –> 00:02:21,300
对啊你得你得
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00:02:21,300 –> 00:02:22,366
你得升级啊
72
00:02:22,400 –> 00:02:23,933
就你的店不是卖货
73
00:02:24,100 –> 00:02:24,800
你知道吗
74
00:02:24,800 –> 00:02:25,900
你的店得升级啊
75
00:02:25,900 –> 00:02:26,866
你得教他呀
76
00:02:27,333 –> 00:02:30,200
所以把这个店变成什么呢
77
00:02:31,200 –> 00:02:33,900
变成社交的平台
78
00:02:34,733 –> 00:02:35,766
社交平台
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00:02:36,100 –> 00:02:37,266
啥叫社交平台
80
00:02:37,333 –> 00:02:41,300
我我通过你这个店能结交人脉
81
00:02:41,800 –> 00:02:43,566
能结交一群人
82
00:02:44,333 –> 00:02:45,166
这个很重要
83
00:02:45,333 –> 00:02:48,566
所以第一个叫社交的平台第二个
84
00:02:50,300 –> 00:02:51,700
叫体验中心
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00:02:54,166 –> 00:02:55,200
体验中心
86
00:02:55,700 –> 00:02:59,766
第三叫直播基地
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00:03:00,333 –> 00:03:01,366
直播基地
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00:03:01,966 –> 00:03:06,766
你要让你的店长店员假期手机搞直播
89
00:03:06,800 –> 00:03:08,000
这是很重要的
90
00:03:08,133 –> 00:03:08,666
知道吗
91
00:03:08,666 –> 00:03:12,266
直播的基地下一个叫荣昭的道场
92
00:03:12,733 –> 00:03:14,166
这在我荷包里边都要给你
93
00:03:14,166 –> 00:03:15,933
把每个步骤都要给你拆分的
94
00:03:15,933 –> 00:03:17,200
叫荣昭道场
95
00:03:17,800 –> 00:03:18,866
荣昭道场
96
00:03:19,000 –> 00:03:20,300
这是很重要的呀
97
00:03:20,933 –> 00:03:21,400
来跟我说
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把我的店
99
00:03:23,600 –> 00:03:25,133
变成社交的平台
100
00:03:26,966 –> 00:03:28,100
体验的中心
101
00:03:29,200 –> 00:03:30,266
直播的基地
102
00:03:31,733 –> 00:03:32,900
融昭的道场
103
00:03:35,400 –> 00:03:36,800
最牛逼的方式是什么
104
00:03:36,800 –> 00:03:42,700
知道吗就是你的店不是单纯的卖货
105
00:03:42,866 –> 00:03:44,533
他有社交属性
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00:03:44,866 –> 00:03:45,766
体验属性
107
00:03:45,766 –> 00:03:48,300
产品不能摆的琳琅满目
108
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来到这里可以体验
109
00:03:49,966 –> 00:03:53,000
然后可以让客户来你这里
110
00:03:53,000 –> 00:03:55,600
看完之后变成你店的什么呢
111
00:03:55,666 –> 00:03:57,766
变成你店的共享股东啊
112
00:03:57,766 –> 00:03:59,766
这个我明天会教给你的
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00:03:59,766 –> 00:04:01,100
叫共享股东啊
114
00:04:01,100 –> 00:04:02,666
然后客户来这里
115
00:04:02,666 –> 00:04:04,000
然后把它变成什么
116
00:04:04,000 –> 00:04:05,000
变成会员啊
117
00:04:05,000 –> 00:04:06,100
会员裂变啊
118
00:04:06,100 –> 00:04:07,566
我这个今天待会就教
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00:04:07,566 –> 00:04:09,000
就是不要卖货
120
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不要卖产品
121
00:04:09,900 –> 00:04:10,500
而要卖什么
122
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卖会员
123
00:04:11,466 –> 00:04:14,700
那这个就完全整个逻辑就不一样了呀
124
00:04:14,700 –> 00:04:15,500
还有一个
125
00:04:16,933 –> 00:04:18,900
一个店开一个店
126
00:04:19,166 –> 00:04:21,100
必须要学会赚两笔钱
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00:04:21,366 –> 00:04:23,000
什么叫赚两笔钱呢
128
00:04:23,133 –> 00:04:25,300
第一个叫店内盈利
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00:04:25,400 –> 00:04:26,333
第二个叫店
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00:04:26,333 –> 00:04:27,133
外盈利
131
00:04:27,900 –> 00:04:30,766
而店外盈利空间的打造
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00:04:31,133 –> 00:04:33,733
远远大于店内盈利空间的打造
133
00:04:34,000 –> 00:04:36,366
举例说明就是
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有一个老板啊
135
00:04:39,600 –> 00:04:41,000
这个我下午给你举吧
136
00:04:41,066 –> 00:04:42,533
就是你可能不太相信
137
00:04:42,600 –> 00:04:43,400
一个
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00:04:44,100 –> 00:04:45,333
我辅导的一个
139
00:04:46,600 –> 00:04:48,000
他的多大面积来着
140
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不到不到200平米的一个美容院
141
00:04:52,733 –> 00:04:55,866
你们猜一个不到200平米的美容院
142
00:04:55,866 –> 00:04:57,566
一年可以赚多少钱
143
00:04:58,566 –> 00:05:01,166
你觉得不到200平米的一个小美容院
144
00:05:01,166 –> 00:05:02,266
你觉得可以赚多少钱
145
00:05:02,266 –> 00:05:03,066
猜一下
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00:05:03,666 –> 00:05:04,466
100万
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00:05:05,366 –> 00:05:06,166
200万
148
00:05:07,533 –> 00:05:08,333
500万
149
00:05:10,333 –> 00:05:11,266
1,000万
150
00:05:12,333 –> 00:05:13,333
卖白粉呐
151
00:05:14,600 –> 00:05:15,400
那还有吗
152
00:05:16,333 –> 00:05:17,133
啊
153
00:05:18,066 –> 00:05:19,900
我让他用我的招
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00:05:20,266 –> 00:05:22,533
第一年赚了1,500万
155
00:05:24,200 –> 00:05:25,000
第二年
156
00:05:25,666 –> 00:05:28,666
对第二年赚了
157
00:05:30,166 –> 00:05:32,166
600万第三年
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00:05:33,666 –> 00:05:34,466
300万
159
00:05:35,466 –> 00:05:39,933
第四年又重新恢复高光时刻
160
00:05:40,133 –> 00:05:42,600
对我们待会给你讲讲怎么玩的
161
00:05:42,600 –> 00:05:44,533
就是来跟我说
162
00:05:44,533 –> 00:05:45,700
开一家店
163
00:05:47,100 –> 00:05:48,266
赚两笔钱
164
00:05:49,400 –> 00:05:50,500
店内盈利
165
00:05:51,766 –> 00:05:52,600
店外盈利
166
00:05:53,466 –> 00:05:54,533
货品盈利
167
00:05:55,700 –> 00:05:56,666
会员盈利
168
00:05:57,866 –> 00:06:01,166
对也就是说不是单纯卖产品的
169
00:06:01,166 –> 00:06:03,500
所以你站在这个角度来讲
170
00:06:03,500 –> 00:06:06,400
今天很多做实体门店的老板
171
00:06:07,066 –> 00:06:08,333
为什么很难做
172
00:06:09,133 –> 00:06:11,666
不是开实体门店难做
173
00:06:12,366 –> 00:06:15,400
是你过去的方法把它越做越难了
174
00:06:15,466 –> 00:06:16,600
不是难做
175
00:06:16,733 –> 00:06:18,366
是你把它做难了
176
00:06:18,900 –> 00:06:21,333
你用老方法把它越做越难了
177
00:06:22,133 –> 00:06:22,800
对
178
00:06:22,800 –> 00:06:26,933
没了解这个世界在发生什么新的变化
179
00:06:27,666 –> 00:06:28,500
所导致的
180
00:06:28,600 –> 00:06:30,600
所以第一个造势招商会
181
00:06:30,700 –> 00:06:32,733
第二个透过培训完成招商
182
00:06:32,900 –> 00:06:35,966
这是我们在商业模式核报上
183
00:06:35,966 –> 00:06:37,600
给你讲的最重要的一套逻辑
184
00:06:37,600 –> 00:06:39,166
啥意思举例来说
185
00:06:39,166 –> 00:06:39,933
各位仔细听啊
186
00:06:39,933 –> 00:06:43,066
你是做花材批发的
187
00:06:43,866 –> 00:06:46,200
你做花材批发来
188
00:06:48,133 –> 00:06:50,866
你开了3万家店啊
189
00:06:50,866 –> 00:06:53,500
不是你就是呃
190
00:06:53,500 –> 00:06:55,066
你做花材批发
191
00:06:55,166 –> 00:06:57,466
整个广州这是哎
192
00:06:57,466 –> 00:06:59,266
这这是白云区还是花都区啊
193
00:07:01,400 –> 00:07:02,866
白云区啊
194
00:07:02,866 –> 00:07:03,666
花都是吧
195
00:07:04,066 –> 00:07:05,966
这这里不是离机场比较近吗
196
00:07:06,466 –> 00:07:07,766
对这是花都区
197
00:07:07,933 –> 00:07:10,333
那假如说花都
198
00:07:10,333 –> 00:07:14,166
区总共有3万多家卖花的鲜花店
199
00:07:14,300 –> 00:07:15,500
你是谁呢
200
00:07:15,500 –> 00:07:16,966
你是花材批发的
201
00:07:16,966 –> 00:07:19,600
那请问你是不是花材店的上游
202
00:07:20,366 –> 00:07:21,933
好了可是呢
203
00:07:22,000 –> 00:07:23,500
整个花都区呢
204
00:07:23,533 –> 00:07:27,866
只有400家花店从你家采购
205
00:07:28,100 –> 00:07:29,366
从你家进货
206
00:07:29,600 –> 00:07:30,966
那本质上来讲
207
00:07:31,000 –> 00:07:34,000
另外29,600家是不是跟你没什么关系啊
208
00:07:34,333 –> 00:07:35,600
好了那
209
00:07:37,366 –> 00:07:38,600
你说老师我招商
210
00:07:38,600 –> 00:07:41,266
我就讲个发财招商会
211
00:07:42,066 –> 00:07:43,000
人家不来
212
00:07:43,366 –> 00:07:45,066
你开的你开个
213
00:07:45,066 –> 00:07:47,100
你搞个活动叫花材招商会
214
00:07:47,100 –> 00:07:47,800
人家就明白了
215
00:07:47,800 –> 00:07:48,966
你不想招商吗
216
00:07:48,966 –> 00:07:51,300
你不就想让我进你家花吗
217
00:07:51,300 –> 00:07:53,900
你不就想让我跟你家发生合作吗
218
00:07:53,900 –> 00:07:55,966
不是我们要反向思考
219
00:07:55,966 –> 00:07:57,133
我们要逆向思维
220
00:07:57,133 –> 00:07:57,933
我想请问你
221
00:07:57,933 –> 00:07:59,133
所有开花店的人
222
00:07:59,133 –> 00:08:01,400
最关心的是我从谁家进花
223
00:08:01,400 –> 00:08:01,700
还是
224
00:08:01,700 –> 00:08:04,000
我最关心的是我家生意怎么变得更好
225
00:08:06,100 –> 00:08:09,366
那你想把你的花卖给他
226
00:08:10,133 –> 00:08:11,533
你是花材批发
227
00:08:11,533 –> 00:08:12,466
他心里想
228
00:08:13,000 –> 00:08:17,133
我其实从哪个花材批发商那里进货
229
00:08:17,200 –> 00:08:20,600
其实价格服务品质都差不多的
230
00:08:20,866 –> 00:08:22,200
来告诉我是不是这个道理
231
00:08:22,666 –> 00:08:24,566
那你为什么
232
00:08:25,066 –> 00:08:28,933
就是你凭什么筹码让他一定选你呢
233
00:08:29,800 –> 00:08:30,866
这个很重要啊
234
00:08:32,000 –> 00:08:32,800
对啊
235
00:08:33,766 –> 00:08:34,800
就比如说
236
00:08:34,933 –> 00:08:38,000
全中国讲商业模式的老师很多
237
00:08:38,733 –> 00:08:40,966
你陈江桐又不是最有名气的
238
00:08:41,266 –> 00:08:43,600
你陈江桐又不是开课人数最多的
239
00:08:44,200 –> 00:08:46,000
凭什么别人买你呢
240
00:08:46,100 –> 00:08:48,700
别人买买其他老师也可以啊
241
00:08:49,166 –> 00:08:52,600
所以那你得你得有自己的特质啊
242
00:08:53,533 –> 00:08:54,966
对不对第一个
243
00:08:55,500 –> 00:08:56,466
在全中国
244
00:08:56,466 –> 00:09:00,700
没有一个老师只需要交2万多
245
00:09:00,700 –> 00:09:02,900
3万多就可以加到老师本人微信的
246
00:09:02,900 –> 00:09:03,966
你想都不要想
247
00:09:04,100 –> 00:09:05,066
我跟你打赌
248
00:09:05,100 –> 00:09:07,000
如果那个老师你能加到他本人微信
249
00:09:07,000 –> 00:09:08,100
我免费让你上
250
00:09:08,733 –> 00:09:10,400
我是全中国唯一一个
251
00:09:11,266 –> 00:09:13,566
就是给我交一个核报
252
00:09:13,766 –> 00:09:15,400
就可以加到我本人微信
253
00:09:15,566 –> 00:09:19,133
我在他报完我的课之后
254
00:09:19,266 –> 00:09:20,933
他需要我出现的时候
255
00:09:20,933 –> 00:09:22,066
我给他留言
256
00:09:22,133 –> 00:09:23,133
我给他通话
257
00:09:23,133 –> 00:09:24,066
我给他交流
258
00:09:24,066 –> 00:09:25,000
我有大量的微信
259
00:09:25,000 –> 00:09:25,766
你可以来检查
260
00:09:25,766 –> 00:09:26,700
你可以来交流
261
00:09:26,800 –> 00:09:29,600
可是其他很多讲商业模式老师的课程
262
00:09:29,600 –> 00:09:31,366
可能流量做的比陈老师好
263
00:09:31,500 –> 00:09:33,466
于是开课搞个1,000人
264
00:09:33,466 –> 00:09:33,933
搞个2,000
265
00:09:33,933 –> 00:09:34,466
搞个3,000人
266
00:09:34,466 –> 00:09:35,266
不好意思
267
00:09:36,166 –> 00:09:37,566
收你二十几万学费
268
00:09:37,800 –> 00:09:39,366
你都加不了老师的微信
269
00:09:40,000 –> 00:09:43,100
然后说我们有我们有我们的咨询团
270
00:09:44,000 –> 00:09:45,166
咨询团更奇葩
271
00:09:45,566 –> 00:09:47,600
他的咨询团都没当过老板
272
00:09:47,800 –> 00:09:50,600
是招了一个社会上的员工
273
00:09:50,700 –> 00:09:53,200
连续培训军事训练了两个月
274
00:09:53,200 –> 00:09:54,900
三个月然后就服务你
275
00:09:54,900 –> 00:09:56,733
你知道这个世界最恐怖的是
276
00:09:56,733 –> 00:09:58,333
一个没当过老板的人
277
00:09:58,333 –> 00:10:00,266
在教给你们老板如何当老板
278
00:10:01,300 –> 00:10:02,200
这不挺搞笑吗
279
00:10:02,200 –> 00:10:04,333
你们告诉我对不对我觉得