1
00:00:00,166 –> 00:00:03,466
虎山行所以我还敢在这里开
2
00:00:03,466 –> 00:00:06,133
为什么我的核爆每个月开一次
3
00:00:06,133 –> 00:00:06,733
雷打不动
4
00:00:06,733 –> 00:00:07,500
每个月开一次
5
00:00:07,500 –> 00:00:08,400
场场爆满
6
00:00:08,500 –> 00:00:09,866
每一次开爆满
7
00:00:09,866 –> 00:00:10,866
每一次100多人
8
00:00:10,866 –> 00:00:11,800
100多人为啥
9
00:00:12,100 –> 00:00:14,600
不适合人太多我也可以攒两个月
10
00:00:14,600 –> 00:00:15,666
我的核爆搞个300人
11
00:00:15,666 –> 00:00:16,800
我没法交付了
12
00:00:16,800 –> 00:00:18,533
因为核爆是出方案的
13
00:00:18,866 –> 00:00:19,533
你给他出方案
14
00:00:19,533 –> 00:00:20,266
你三四百个人
15
00:00:20,266 –> 00:00:21,166
你怎么给他出来
16
00:00:21,166 –> 00:00:21,700
你们告诉我
17
00:00:21,700 –> 00:00:22,066
对还不对
18
00:00:22,066 –> 00:00:22,866
对
19
00:00:23,000 –> 00:00:23,900
包括这一次
20
00:00:24,000 –> 00:00:25,800
这一次现场有接近100人
21
00:00:25,900 –> 00:00:26,566
就已经报了
22
00:00:26,566 –> 00:00:27,100
我的核报了
23
00:00:27,100 –> 00:00:27,766
还没交付呢
24
00:00:27,766 –> 00:00:29,766
就已经报了陈老师的核报了
25
00:00:29,766 –> 00:00:31,400
听陈老师三个小时的销讲
26
00:00:31,466 –> 00:00:33,100
就直接给我报核报了
27
00:00:33,333 –> 00:00:34,333
但是还没来交付
28
00:00:34,333 –> 00:00:35,900
这一次准备学的有没有
29
00:00:36,133 –> 00:00:36,566
有
30
00:00:36,566 –> 00:00:37,566
这一次就准备学的
31
00:00:37,566 –> 00:00:38,800
来举个手来
32
00:00:38,800 –> 00:00:39,466
你们回头看看
33
00:00:39,466 –> 00:00:40,366
来回头看看
34
00:00:41,866 –> 00:00:42,466
上次教的
35
00:00:42,466 –> 00:00:43,066
这次没来上
36
00:00:43,066 –> 00:00:43,900
是不是来
37
00:00:43,900 –> 00:00:44,766
举手试一下
38
00:00:44,933 –> 00:00:45,300
看看
39
00:00:45,300 –> 00:00:46,133
这么多你看
40
00:00:46,133 –> 00:00:47,600
几十人你看
41
00:00:47,900 –> 00:00:48,800
这好多呀
42
00:00:49,466 –> 00:00:50,400
好几十个呀
43
00:00:50,700 –> 00:00:51,400
好手放下
44
00:00:51,400 –> 00:00:52,466
对就这个逻辑
45
00:00:52,966 –> 00:00:55,533
所以各位听好了
46
00:00:55,533 –> 00:00:57,300
不要想着降低成本
47
00:00:57,300 –> 00:00:58,666
而要想着外包成本
48
00:00:58,666 –> 00:01:00,200
删除成本和转移成本
49
00:01:00,300 –> 00:01:03,266
所以成本外包成本删除成本
50
00:01:03,266 –> 00:01:04,766
转移的三大操作方案
51
00:01:05,333 –> 00:01:07,000
方向上大家清不清晰
52
00:01:07,000 –> 00:01:09,700
各位清不清晰操作的逻辑
53
00:01:10,466 –> 00:01:11,300
在核报上
54
00:01:11,300 –> 00:01:13,766
核报上教你具体的操作来
55
00:01:13,766 –> 00:01:14,566
各位
56
00:01:15,100 –> 00:01:17,466
所以成本不能转
57
00:01:17,466 –> 00:01:20,166
成本要不能降低成本
58
00:01:20,166 –> 00:01:21,066
只能转移
59
00:01:21,066 –> 00:01:23,500
外包和怎么样和删除
60
00:01:23,500 –> 00:01:24,966
来翻过第二个
61
00:01:24,966 –> 00:01:26,566
资金的占用
62
00:01:27,100 –> 00:01:28,066
资金的占用
63
00:01:28,300 –> 00:01:30,733
所以各位听好了
64
00:01:30,800 –> 00:01:32,066
钱这个东西
65
00:01:33,600 –> 00:01:35,766
它主要有两个权利
66
00:01:35,766 –> 00:01:37,200
第一个叫所有权
67
00:01:38,066 –> 00:01:39,566
第二个叫使用权
68
00:01:39,600 –> 00:01:40,700
我想请问你
69
00:01:40,733 –> 00:01:41,733
这个世界的高手
70
00:01:41,733 –> 00:01:43,866
要的是钱的所有权还是使用权
71
00:01:45,566 –> 00:01:46,200
我告诉你
72
00:01:46,200 –> 00:01:47,400
你的身体
73
00:01:48,100 –> 00:01:52,766
你的身体能不能使用一辈子你的生命
74
00:01:52,966 –> 00:01:55,866
你的身体都是使用权还是所有权
75
00:01:57,600 –> 00:01:58,466
你的身体
76
00:01:58,466 –> 00:02:00,400
老天就给你一百多年啊
77
00:02:00,400 –> 00:02:02,666
一百多年之后回归宇宙
78
00:02:02,766 –> 00:02:03,866
变成尘埃
79
00:02:04,300 –> 00:02:05,466
来告诉我对不对
80
00:02:05,600 –> 00:02:06,200
对
81
00:02:06,200 –> 00:02:07,166
这是核心
82
00:02:07,933 –> 00:02:10,533
来你我活到130岁之后
83
00:02:10,866 –> 00:02:12,700
最多活140岁之后
84
00:02:12,900 –> 00:02:14,133
我们都得回归
85
00:02:15,533 –> 00:02:16,333
大自然
86
00:02:16,966 –> 00:02:17,866
到了那个地方
87
00:02:17,866 –> 00:02:19,100
到了另外一个世界
88
00:02:19,100 –> 00:02:20,466
我们也不花人民币
89
00:02:20,533 –> 00:02:21,733
那个世界花什么币
90
00:02:22,266 –> 00:02:22,766
冥币
91
00:02:22,766 –> 00:02:23,900
你们怎么知道
92
00:02:23,966 –> 00:02:26,800
哈哈哈
93
00:02:26,866 –> 00:02:27,666
猜了
94
00:02:28,166 –> 00:02:29,766
那个世界花冥币
95
00:02:30,066 –> 00:02:31,133
不花人民币
96
00:02:31,566 –> 00:02:32,700
所以在这个世界
97
00:02:32,700 –> 00:02:34,700
该花的钱咱就干嘛花
98
00:02:35,166 –> 00:02:37,000
咱就花就完事了
99
00:02:37,133 –> 00:02:37,900
来告诉我对
100
00:02:37,900 –> 00:02:38,700
还不对对
101
00:02:39,200 –> 00:02:40,533
所以我想请问你
102
00:02:40,700 –> 00:02:44,966
银行的钱是银行的还是储户的
103
00:02:45,133 –> 00:02:45,933
储户的
104
00:02:46,200 –> 00:02:49,000
那么银行的钱既然是储户的
105
00:02:49,000 –> 00:02:52,500
也就是银行的钱的所有权是储户
106
00:02:52,566 –> 00:02:54,933
但是银行的钱的使用权归谁
107
00:02:55,933 –> 00:02:58,366
那请问储户把钱存到银行
108
00:02:58,366 –> 00:02:59,600
得到了利息
109
00:02:59,800 –> 00:03:02,266
请问银行是赚的什么钱
110
00:03:02,366 –> 00:03:03,766
银行靠什么赚钱
111
00:03:03,766 –> 00:03:07,066
银行是不是靠钱赚钱来
112
00:03:07,366 –> 00:03:10,166
银行的钱就是银行里边的货
113
00:03:10,866 –> 00:03:12,933
银行的钱就是银行里面的货
114
00:03:12,966 –> 00:03:16,300
所以钱也叫做货币
115
00:03:16,300 –> 00:03:17,133
来告诉我是
116
00:03:17,133 –> 00:03:17,933
还不是
117
00:03:18,500 –> 00:03:21,933
因此银行是通过卖什么赚钱
118
00:03:22,966 –> 00:03:24,400
是通过卖货赚钱
119
00:03:24,400 –> 00:03:25,333
卖什么货赚钱
120
00:03:25,333 –> 00:03:26,666
卖货币赚钱
121
00:03:26,733 –> 00:03:31,800
那么银行就是叫低息息储
122
00:03:32,100 –> 00:03:33,366
高放放贷
123
00:03:33,566 –> 00:03:35,866
所以银行是不是赚差价
124
00:03:36,533 –> 00:03:37,100
来告诉我
125
00:03:37,100 –> 00:03:39,066
对不对就这道理啊
126
00:03:39,066 –> 00:03:40,700
最近银行贷款很好贷
127
00:03:40,700 –> 00:03:41,566
但是你不贷
128
00:03:41,566 –> 00:03:42,166
你现在不贷
129
00:03:42,166 –> 00:03:43,966
你还把房子提前还贷款了
130
00:03:43,966 –> 00:03:44,466
来告诉我
131
00:03:44,466 –> 00:03:45,266
有没有
132
00:03:45,666 –> 00:03:46,400
所以说各位
133
00:03:46,400 –> 00:03:47,166
对于钱而言
134
00:03:47,166 –> 00:03:48,666
我们到底要想办法经营
135
00:03:48,666 –> 00:03:49,933
所有权还是使用权
136
00:03:50,466 –> 00:03:51,200
使用权
137
00:03:51,200 –> 00:03:54,000
使用权你的身体使用权
138
00:03:54,133 –> 00:03:56,000
你的生命使用权
139
00:03:56,000 –> 00:03:57,766
你的工厂使用权
140
00:03:58,200 –> 00:03:59,400
所以各位
141
00:03:59,500 –> 00:04:01,766
当你把使用权搞清楚了
142
00:04:02,300 –> 00:04:03,733
你的人生就不纠结了
143
00:04:03,966 –> 00:04:05,166
什么房子是你的
144
00:04:05,166 –> 00:04:06,100
什么车子是你的
145
00:04:06,100 –> 00:04:07,000
什么老婆是你的
146
00:04:07,000 –> 00:04:08,266
什么孩子是你的
147
00:04:08,800 –> 00:04:10,866
谁能用才是谁的
148
00:04:10,866 –> 00:04:11,600
来跟我说
149
00:04:11,600 –> 00:04:13,500
谁能用就是谁的
150
00:04:15,100 –> 00:04:15,766
来跟我说
151
00:04:15,766 –> 00:04:17,000
世间万物
152
00:04:17,366 –> 00:04:18,200
世间万物
153
00:04:18,200 –> 00:04:20,066
不可以为我所有
154
00:04:21,800 –> 00:04:23,700
皆可以为我所用
155
00:04:23,866 –> 00:04:24,666
皆可以
156
00:04:25,300 –> 00:04:26,966
一切为我所用
157
00:04:27,133 –> 00:04:28,600
一切为我所用
158
00:04:29,000 –> 00:04:31,300
对了一切为我所用
159
00:04:32,200 –> 00:04:33,533
所用为一切
160
00:04:34,166 –> 00:04:35,466
一切为我所用
161
00:04:35,500 –> 00:04:37,600
所以是为你所用
162
00:04:37,966 –> 00:04:38,666
来跟我说
163
00:04:38,666 –> 00:04:39,766
为我所用
164
00:04:40,133 –> 00:04:41,500
为我所用
165
00:04:41,500 –> 00:04:42,900
不是为我所有
166
00:04:44,700 –> 00:04:46,333
所以资金占用
167
00:04:46,333 –> 00:04:46,933
占用
168
00:04:46,933 –> 00:04:49,566
那你占用资金的目的是为了拥有它
169
00:04:49,566 –> 00:04:50,733
还是为了使用它
170
00:04:51,733 –> 00:04:53,900
使用啊还是为了使用啊
171
00:04:54,466 –> 00:04:59,066
所以因此各位你要学会占用资金
172
00:04:59,333 –> 00:05:02,166
你要学会使用什么资源
173
00:05:02,933 –> 00:05:03,900
使用资源
174
00:05:04,600 –> 00:05:05,966
这是核心关键点
175
00:05:06,800 –> 00:05:07,600
因此
176
00:05:07,700 –> 00:05:10,566
我们老板要把这两大逻辑把它搞清晰
177
00:05:10,566 –> 00:05:11,366
来翻过
178
00:05:12,066 –> 00:05:13,500
各位你有没有发现
179
00:05:13,500 –> 00:05:15,900
今天无数的老板经营企业
180
00:05:16,166 –> 00:05:18,333
他们做企业做的太重了
181
00:05:18,333 –> 00:05:18,766
因此
182
00:05:18,766 –> 00:05:21,933
陈老师建议他要从种植产转型到哪里
183
00:05:22,966 –> 00:05:27,366
轻资产转型到轻资产来
184
00:05:27,500 –> 00:05:29,366
各位啥叫重资产
185
00:05:29,600 –> 00:05:31,133
啥叫轻资产
186
00:05:31,400 –> 00:05:33,933
如果你那个工厂是花的自己的钱
187
00:05:33,933 –> 00:05:35,800
如果你的设备是花的自己的钱
188
00:05:35,800 –> 00:05:37,766
如果你的门店是花的自己的钱
189
00:05:37,766 –> 00:05:39,566
你的装修是花的自己钱
190
00:05:39,566 –> 00:05:40,733
你今天做的所有的生意
191
00:05:40,733 –> 00:05:42,066
都是花的自己的钱
192
00:05:42,733 –> 00:05:44,100
不管你是投多少钱
193
00:05:44,100 –> 00:05:46,900
在我看来都是重资产
194
00:05:47,400 –> 00:05:48,700
什么叫轻资产
195
00:05:48,966 –> 00:05:53,066
就是你做这个事本身他没花自己的钱
196
00:05:53,100 –> 00:05:55,100
这才叫轻资产
197
00:05:55,266 –> 00:05:56,266
所以各位
198
00:05:56,266 –> 00:05:57,700
我们今天要不要懂得
199
00:05:57,700 –> 00:05:59,666
从重资产到轻资产的转型
200
00:05:59,666 –> 00:06:00,733
各位要还是不要要
201
00:06:01,400 –> 00:06:02,200
所以
202
00:06:02,966 –> 00:06:04,766
今天我们无数的老板
203
00:06:04,766 –> 00:06:08,533
经常被两个词汇去这个思考
204
00:06:08,533 –> 00:06:10,866
叫转型升级来
205
00:06:10,866 –> 00:06:13,166
有没有听说过四个字叫转型升级
206
00:06:13,566 –> 00:06:14,366
有
207
00:06:14,466 –> 00:06:17,566
国家为什么GDP
208
00:06:18,566 –> 00:06:20,533
开始受到了
209
00:06:20,566 –> 00:06:23,366
不像原来7%8%速度
210
00:06:23,366 –> 00:06:25,366
为什么减缓
211
00:06:26,000 –> 00:06:28,200
是因为国家也需要转型
212
00:06:28,200 –> 00:06:30,133
国家的盈利方式也需要转型
213
00:06:30,200 –> 00:06:33,500
因此你的企业更需要转型
214
00:06:33,700 –> 00:06:34,866
转型升级
215
00:06:34,866 –> 00:06:35,900
什么叫转型升级
216
00:06:35,900 –> 00:06:37,066
上次一个老板说陈老师
217
00:06:37,066 –> 00:06:38,266
我觉得做餐饮好
218
00:06:38,266 –> 00:06:39,133
我说为啥
219
00:06:39,733 –> 00:06:41,133
他说我做服装
220
00:06:41,466 –> 00:06:43,066
我发现这个低频
221
00:06:43,266 –> 00:06:44,766
做餐饮他只要是个人
222
00:06:44,766 –> 00:06:45,933
他总要吃饭的
223
00:06:45,933 –> 00:06:48,166
所以我想从开个服装店
224
00:06:48,866 –> 00:06:51,166
变成开个啥餐饮店
225
00:06:51,533 –> 00:06:53,100
老师所以我要转型升级
226
00:06:53,100 –> 00:06:53,666
我说大哥
227
00:06:53,666 –> 00:06:54,666
你这不叫转型升级
228
00:06:54,666 –> 00:06:55,866
你这叫转行
229
00:06:57,133 –> 00:06:58,466
你这不叫转型
230
00:06:58,733 –> 00:06:59,666
这叫转行
231
00:07:00,000 –> 00:07:01,300
来告诉我对还不对
232
00:07:02,533 –> 00:07:03,766
什么叫转型
233
00:07:03,766 –> 00:07:04,800
什么叫升级
234
00:07:05,200 –> 00:07:06,600
各位第一个
235
00:07:06,800 –> 00:07:10,566
你的盈利方式发生了改变
236
00:07:11,000 –> 00:07:11,933
盈利方式
237
00:07:12,333 –> 00:07:14,333
第二个你的盈利能力
238
00:07:14,766 –> 00:07:16,933
你的盈利能力发生了改变
239
00:07:16,933 –> 00:07:18,366
这才叫转型升级
240
00:07:18,533 –> 00:07:19,300
来跟我说
241
00:07:19,300 –> 00:07:20,333
转型升级
242
00:07:22,000 –> 00:07:23,933
是指盈利方式的转型
243
00:07:26,533 –> 00:07:28,133
盈利能力的升级
244
00:07:30,700 –> 00:07:32,000
啥叫盈利能力升级
245
00:07:32,133 –> 00:07:33,733
就是赚钱轻松了
246
00:07:34,000 –> 00:07:35,500
现金流也大了
247
00:07:35,866 –> 00:07:37,400
没有应收款了
248
00:07:37,766 –> 00:07:39,333
轻资产转型了
249
00:07:39,666 –> 00:07:41,666
老板过去又忙又累
250
00:07:41,766 –> 00:07:43,300
现在老板又美又闲
251
00:07:44,266 –> 00:07:45,566
盈利方式的转型
252
00:07:45,666 –> 00:07:47,266
过去是卖货赚差价
253
00:07:47,333 –> 00:07:48,500
现在收保证金啦
254
00:07:48,500 –> 00:07:49,600
赚会员费啦
255
00:07:49,866 –> 00:07:51,333
然后赚现金流啦
256
00:07:51,600 –> 00:07:52,766
赚手续费啦
257
00:07:53,000 –> 00:07:54,533
不靠卖产品赚差价了
258
00:07:54,533 –> 00:07:56,766
所以转型升级不等于转行
259
00:07:56,766 –> 00:07:59,366
转型升级是盈利方式的转型
260
00:07:59,366 –> 00:08:01,566
是盈利能力的升级
261
00:08:01,700 –> 00:08:05,500
所以轻资产转型有两大特征
262
00:08:05,500 –> 00:08:07,766
怎么证明你的企业是轻资产转型
263
00:08:07,900 –> 00:08:09,200
只有两个特点
264
00:08:09,533 –> 00:08:10,666
只有两个要素
265
00:08:10,733 –> 00:08:12,700
通过陈老师研究这么多行业
266
00:08:12,766 –> 00:08:13,466
这么多企业
267
00:08:13,466 –> 00:08:15,500
发现何为轻资产转型
268
00:08:15,500 –> 00:08:16,300
有两个要素
269
00:08:16,300 –> 00:08:19,066
第一个要么做任何生意啊
270
00:08:19,066 –> 00:08:21,066
要么不花自己钱
271
00:08:21,533 –> 00:08:22,700
就是你就是轻资产
272
00:08:23,066 –> 00:08:24,166
要么不花自己钱
273
00:08:24,166 –> 00:08:26,200
第二个要么先收
274
00:08:26,200 –> 00:08:28,000
别人钱这就叫轻资产
275
00:08:28,000 –> 00:08:30,066
要么先收别人钱
276
00:08:30,066 –> 00:08:33,366
我这三天给你辅导的所有的案例
277
00:08:33,366 –> 00:08:35,066
陈老师亲自操盘的所有案例
278
00:08:35,266 –> 00:08:36,500
都是这样的逻辑
279
00:08:36,700 –> 00:08:38,100
来大家给我重复一下
280
00:08:38,100 –> 00:08:39,766
要么不花自己钱
281
00:08:41,766 –> 00:08:43,500
要么先收别人钱
282
00:08:43,800 –> 00:08:45,466
要么先收别人钱
283
00:08:45,533 –> 00:08:46,933
对了这就叫轻资产
284
00:08:47,400 –> 00:08:48,400
结果上次有老板说
285
00:08:48,400 –> 00:08:49,466
陈老师别提了
286
00:08:49,700 –> 00:08:50,533
我说咋了
287
00:08:50,533 –> 00:08:53,100
老师我他妈是先花了自己的钱
288
00:08:53,100 –> 00:08:54,333
还没收到别人钱
289
00:08:55,533 –> 00:08:56,766
我说这不很正常吗
290
00:08:56,766 –> 00:08:58,166
很多老板也这样子的呀
291
00:08:58,400 –> 00:08:59,600
来告诉我有没有道理
292
00:09:00,266 –> 00:09:03,900
所以所以你要符合我上午讲的内容
293
00:09:03,966 –> 00:09:06,266
叫逆向思考
294
00:09:06,400 –> 00:09:08,800
反向操作
295
00:09:08,933 –> 00:09:09,766
来跟我说
296
00:09:09,766 –> 00:09:10,900
逆向思考
297
00:09:11,166 –> 00:09:12,333
逆向思考
298
00:09:12,466 –> 00:09:13,600
反向操作
299
00:09:13,800 –> 00:09:14,966
反向操作
300
00:09:15,133 –> 00:09:16,866
来对上午的内容
301
00:09:16,866 –> 00:09:19,400
对你而言有没有一点点的启发
302
00:09:20,366 –> 00:09:21,733
有有没有启发有
303
00:09:21,800 –> 00:09:24,133
你发现海澜之家真正的成功
304
00:09:24,300 –> 00:09:26,166
到底是商业模式的成功
305
00:09:26,166 –> 00:09:27,933
还是产品品质的成功
306
00:09:29,866 –> 00:09:32,400
在全中国的男装品牌当中
307
00:09:33,200 –> 00:09:34,900
海澜之家的服装品牌
308
00:09:34,900 –> 00:09:37,466
服装品质是最一般的
309
00:09:37,466 –> 00:09:38,133
最一般的
310
00:09:38,133 –> 00:09:39,100
坦率来说
311
00:09:39,666 –> 00:09:40,900
我很清楚的知道
312
00:09:40,900 –> 00:09:42,300
利郎的男装
313
00:09:42,966 –> 00:09:45,866
雅格尔的男装和劲霸的男装
314
00:09:45,866 –> 00:09:50,166
无论款式还是品质都比海兰要好
315
00:09:50,166 –> 00:09:51,666
你们觉得是不是
316
00:09:52,166 –> 00:09:54,366
但是都不如海南赚钱
317
00:09:54,533 –> 00:09:58,600
所以海南赚钱的关键就是模式
318
00:09:58,700 –> 00:09:59,800
而不是产品
319
00:09:59,866 –> 00:10:01,366
大家告诉我是不是这个道理
320
00:10:01,566 –> 00:10:02,000
是
321
00:10:02,000 –> 00:10:04,333
所以我没有否定