1
00:00:00,200 –> 00:00:02,700
和你老婆或者你和你老公来
2
00:00:02,700 –> 00:00:03,666
属于这种公司的
3
00:00:03,666 –> 00:00:05,300
请举手不好意思
4
00:00:05,300 –> 00:00:06,900
你们等于个体工商户
5
00:00:07,500 –> 00:00:09,200
你们也是承担五线责任
6
00:00:10,066 –> 00:00:11,700
你不要觉得叫有限责任公司
7
00:00:11,700 –> 00:00:13,866
你们也是个体工商户的无限责任
8
00:00:14,100 –> 00:00:16,166
因为夫妻关系
9
00:00:16,300 –> 00:00:19,133
4人视为夫妻之间的财产
10
00:00:19,133 –> 00:00:20,300
是不是共同的
11
00:00:20,300 –> 00:00:20,900
对
12
00:00:20,900 –> 00:00:23,600
所以视为一人独资公司
13
00:00:23,800 –> 00:00:24,800
来跟我说
14
00:00:24,800 –> 00:00:26,333
只有两个股东
15
00:00:27,766 –> 00:00:28,400
来跟我说呀
16
00:00:28,400 –> 00:00:29,333
只有两个股东
17
00:00:30,466 –> 00:00:32,500
而这两个股东又是夫妻关系
18
00:00:34,933 –> 00:00:37,066
视为一人独资企业
19
00:00:39,933 –> 00:00:42,666
你知道一个人没有商业认知多可怕吗
20
00:00:43,200 –> 00:00:45,066
你这个企业一旦产生问题
21
00:00:45,066 –> 00:00:45,900
不好意思
22
00:00:46,066 –> 00:00:50,366
你名下的房车全被冻结
23
00:00:51,133 –> 00:00:51,933
全被查
24
00:00:54,000 –> 00:00:55,200
离婚了就没事了
25
00:00:57,300 –> 00:00:59,333
离婚了就变成真正的有限责任公司
26
00:00:59,333 –> 00:01:00,366
风险隔离了
27
00:01:01,400 –> 00:01:02,600
哎风险隔离了
28
00:01:03,333 –> 00:01:04,133
对
29
00:01:06,133 –> 00:01:07,466
也不要为了奉献隔离
30
00:01:07,466 –> 00:01:08,333
专门再离一下
31
00:01:08,333 –> 00:01:09,466
这个代价有点大
32
00:01:10,933 –> 00:01:11,700
要么就不离
33
00:01:11,700 –> 00:01:13,100
再拽一个股东进来
34
00:01:13,200 –> 00:01:14,333
上次老板说懂了
35
00:01:14,333 –> 00:01:15,133
拽小三
36
00:01:15,933 –> 00:01:17,100
我说你神经病啊
37
00:01:17,100 –> 00:01:19,200
你把双方老人的拽过来一个
38
00:01:19,200 –> 00:01:22,533
给个1% 或者说老婆的弟弟妹妹
39
00:01:22,600 –> 00:01:25,466
老公的弟弟妹妹拽出来1%就没事了
40
00:01:25,466 –> 00:01:26,133
来告诉我对不对
41
00:01:26,133 –> 00:01:26,933
对
42
00:01:27,166 –> 00:01:27,966
对了
43
00:01:28,566 –> 00:01:29,533
是这样子的
44
00:01:29,733 –> 00:01:31,533
来样板市场有人做
45
00:01:31,533 –> 00:01:32,366
成功了吗
46
00:01:32,566 –> 00:01:33,700
来刘备的
47
00:01:34,133 –> 00:01:35,533
是刘备的使命
48
00:01:35,533 –> 00:01:37,066
匡扶汉室伟大领袖毛主席
49
00:01:37,066 –> 00:01:38,000
解放全人类
50
00:01:38,200 –> 00:01:40,366
说叫地利天时地利人和
51
00:01:40,600 –> 00:01:42,933
你跟谁一起合伙干销售网络
52
00:01:42,933 –> 00:01:45,866
跟谁合如何实现会员裂变
53
00:01:46,100 –> 00:01:47,300
会员的裂变
54
00:01:47,366 –> 00:01:48,666
你这些东西都得搞清
55
00:01:48,666 –> 00:01:50,066
搞搞搞搞清楚
56
00:01:50,166 –> 00:01:52,000
我上午给你讲的那个
57
00:01:52,000 –> 00:01:53,733
我怎么帮助沈总
58
00:01:53,933 –> 00:01:55,333
一个死胡同的店
59
00:01:55,566 –> 00:01:56,466
给他那么搞
60
00:01:56,500 –> 00:01:57,333
对你来讲
61
00:01:58,100 –> 00:02:00,400
你感觉到我在疫情之前
62
00:02:00,400 –> 00:02:02,466
30年之前给他出的这个招
63
00:02:02,466 –> 00:02:04,400
你感觉到是有效的了吗
64
00:02:04,400 –> 00:02:05,300
你感觉到是有价
65
00:02:05,300 –> 00:02:05,766
值的了吗
66
00:02:05,766 –> 00:02:06,866
那感觉到了吗
67
00:02:07,000 –> 00:02:07,700
感觉到了
68
00:02:07,700 –> 00:02:10,933
对啊其实这都是雕虫小技
69
00:02:11,500 –> 00:02:12,666
这全是渣渣
70
00:02:13,266 –> 00:02:14,200
这都是渣
71
00:02:14,933 –> 00:02:16,200
荷包都不教这个东西
72
00:02:16,200 –> 00:02:18,700
这这这这个我跟你一说就懂
73
00:02:18,700 –> 00:02:19,933
这还叫模式吗
74
00:02:20,200 –> 00:02:21,466
哦老师沈总
75
00:02:21,500 –> 00:02:22,600
这哪是模式啊
76
00:02:22,600 –> 00:02:24,066
这都是一个破点子
77
00:02:24,933 –> 00:02:26,866
破点子这哪叫模式啊
78
00:02:27,733 –> 00:02:28,566
真正的模式是
79
00:02:28,566 –> 00:02:30,666
我怎么帮他把剩下的那几家店
80
00:02:30,666 –> 00:02:32,100
把钱给他融回来的
81
00:02:32,100 –> 00:02:33,533
怎么融了350万
82
00:02:33,566 –> 00:02:34,966
怎么融了280万
83
00:02:35,066 –> 00:02:37,500
怎么样让那些人心甘情愿把钱拿过来
84
00:02:37,533 –> 00:02:40,966
而且怎么样让那些人又回本又分红的
85
00:02:41,266 –> 00:02:42,466
而且还有一种情况
86
00:02:42,466 –> 00:02:43,166
有没有可能
87
00:02:43,166 –> 00:02:44,300
你拿了这个股东的钱
88
00:02:44,300 –> 00:02:45,166
他不差钱
89
00:02:45,166 –> 00:02:45,966
你拿他5万
90
00:02:45,966 –> 00:02:46,600
我给你了
91
00:02:46,600 –> 00:02:47,300
你拿他5万
92
00:02:47,300 –> 00:02:48,100
他给你了
93
00:02:48,133 –> 00:02:49,000
他给了你了
94
00:02:49,000 –> 00:02:50,000
他也不给你带客户
95
00:02:50,000 –> 00:02:50,800
有没有可能
96
00:02:51,933 –> 00:02:52,966
我不给你带客户
97
00:02:52,966 –> 00:02:54,600
我没没时间哎
98
00:02:54,600 –> 00:02:55,400
有没有这样的
99
00:02:55,566 –> 00:02:57,333
有你怎么在设计个模式
100
00:02:57,333 –> 00:02:59,400
我让你一定愿意给我带客户
101
00:02:59,400 –> 00:03:01,166
我让你不得不给我带客户
102
00:03:01,166 –> 00:03:04,066
我让你心甘情愿的非常开心的
103
00:03:04,066 –> 00:03:05,700
愿意把你身边的所有人
104
00:03:05,700 –> 00:03:07,100
都带到我这个饭店里来
105
00:03:07,100 –> 00:03:08,300
这需不需要模式
106
00:03:08,766 –> 00:03:09,400
需要
107
00:03:09,400 –> 00:03:10,533
来同意需要的请举手
108
00:03:11,466 –> 00:03:13,400
因为能给你掏5万10万的这些老板
109
00:03:13,400 –> 00:03:14,766
他都不缺这个钱
110
00:03:14,933 –> 00:03:16,400
既然他不缺这个钱
111
00:03:16,533 –> 00:03:19,333
因此他觉得给你介绍客户来也行
112
00:03:19,333 –> 00:03:21,466
不介绍也行
113
00:03:21,466 –> 00:03:23,266
你得有另外的结构
114
00:03:23,366 –> 00:03:24,766
你得有另外的结构
115
00:03:24,766 –> 00:03:25,533
你没有那个结构
116
00:03:25,533 –> 00:03:26,133
还跑不通
117
00:03:26,133 –> 00:03:26,933
我跟你说
118
00:03:27,066 –> 00:03:27,966
还跑不通
119
00:03:28,600 –> 00:03:30,200
真的你拿了他的钱
120
00:03:30,333 –> 00:03:32,166
你本来是想拿30个股东
121
00:03:32,266 –> 00:03:33,266
希望30个股东
122
00:03:33,266 –> 00:03:36,166
假设你看我融了30个股东
123
00:03:36,366 –> 00:03:38,933
这一个股东给我带30个人
124
00:03:39,133 –> 00:03:41,533
我30个股东就给我带来900个人
125
00:03:41,533 –> 00:03:43,800
这900个人我再让他充卡
126
00:03:43,800 –> 00:03:45,166
我再让他当股东
127
00:03:45,166 –> 00:03:46,300
我还缺钱吗
128
00:03:46,700 –> 00:03:47,266
那你这么
129
00:03:47,266 –> 00:03:49,000
一推演你都快成首富了
130
00:03:49,466 –> 00:03:50,333
哈哈哈
131
00:03:50,600 –> 00:03:51,933
你讲的东西不成立
132
00:03:52,000 –> 00:03:53,600
就跟有些老师讲商业模式
133
00:03:53,600 –> 00:03:54,600
净他妈吹牛逼
134
00:03:55,733 –> 00:03:58,666
假设每个中国人给你一块钱
135
00:03:59,133 –> 00:04:00,800
你就会成为10亿富豪
136
00:04:00,900 –> 00:04:02,766
卧槽这种假假设不成立
137
00:04:02,766 –> 00:04:05,066
这个世界真的有人连一块钱都不给你
138
00:04:05,733 –> 00:04:07,133
来告诉我有没有可能有
139
00:04:07,133 –> 00:04:08,800
是啊中国14亿人口
140
00:04:08,800 –> 00:04:09,700
每个人给你一块钱
141
00:04:09,700 –> 00:04:11,066
你就身家14亿了呀
142
00:04:11,166 –> 00:04:14,466
第一你怎么找到这14亿人
143
00:04:14,533 –> 00:04:17,766
第二这14亿人你每个人给他说一句话
144
00:04:17,766 –> 00:04:18,866
你说到死
145
00:04:18,866 –> 00:04:20,766
你说他妈800年你都说不完
146
00:04:21,866 –> 00:04:22,300
对
147
00:04:22,300 –> 00:04:24,066
所以一推理逻辑都不通
148
00:04:24,066 –> 00:04:25,066
来告诉我对不对
149
00:04:25,266 –> 00:04:26,000
对
150
00:04:26,000 –> 00:04:26,766
那我问你
151
00:04:26,766 –> 00:04:27,733
你怎么保证
152
00:04:27,733 –> 00:04:29,666
一个给了你5万块钱的股东
153
00:04:29,733 –> 00:04:30,300
你保
154
00:04:30,300 –> 00:04:32,966
你怎么保证让他愿意介绍三四个人
155
00:04:33,300 –> 00:04:35,133
30-50个人到你家吃饭
156
00:04:35,166 –> 00:04:35,966
你怎么保证
157
00:04:35,966 –> 00:04:38,266
到你家吃饭的人还会成为你的股东
158
00:04:38,266 –> 00:04:38,900
你怎么知道
159
00:04:38,900 –> 00:04:41,166
到你家吃饭人都会给你家放2,000块钱
160
00:04:41,166 –> 00:04:42,066
做个充值卡
161
00:04:42,400 –> 00:04:43,566
你没有这个模式
162
00:04:43,700 –> 00:04:46,000
介绍他的朋友来你家吃个饭
163
00:04:46,000 –> 00:04:47,400
也就吃这一次就拜拜了
164
00:04:47,400 –> 00:04:47,866
来告诉我
165
00:04:47,866 –> 00:04:48,466
对还不对
166
00:04:48,466 –> 00:04:49,133
对
167
00:04:49,133 –> 00:04:50,466
没那么容易的
168
00:04:50,566 –> 00:04:52,066
你不去学是不行的
169
00:04:52,066 –> 00:04:52,933
这些东西啊
170
00:04:53,300 –> 00:04:54,100
啊
171
00:04:54,200 –> 00:04:57,100
所以能力资金销售网络消费者
172
00:04:57,100 –> 00:04:58,133
要把它合起来
173
00:04:58,333 –> 00:04:59,466
模式应该怎么讲
174
00:04:59,533 –> 00:05:00,533
要讲三网
175
00:05:00,533 –> 00:05:02,300
天地人三网合一
176
00:05:02,466 –> 00:05:02,900
别人问你
177
00:05:02,900 –> 00:05:03,866
你现在做啥的
178
00:05:04,200 –> 00:05:04,800
我找减肥药的
179
00:05:04,800 –> 00:05:05,300
做内衣的
180
00:05:05,300 –> 00:05:07,933
不行人们普遍又对有概念
181
00:05:07,933 –> 00:05:08,666
又不太懂
182
00:05:08,666 –> 00:05:10,166
又大致觉得是这么回事
183
00:05:10,166 –> 00:05:11,566
这种东西是不行
184
00:05:11,566 –> 00:05:14,200
未来这对什么样的东西感兴趣
185
00:05:14,266 –> 00:05:15,466
就是听不懂的
186
00:05:15,466 –> 00:05:16,933
感觉是这么回事的
187
00:05:16,933 –> 00:05:17,966
他最感兴趣
188
00:05:19,400 –> 00:05:22,266
听不懂的比听得懂的有价值
189
00:05:23,200 –> 00:05:25,333
虚的比实的有价值
190
00:05:26,000 –> 00:05:26,800
知道吗
191
00:05:27,600 –> 00:05:30,366
所以你要你要会这么讲
192
00:05:30,366 –> 00:05:33,166
去描绘因此别人问你现在
193
00:05:33,166 –> 00:05:33,800
是做啥的
194
00:05:33,800 –> 00:05:34,600
我卖地板的
195
00:05:34,600 –> 00:05:35,300
别人说哎呀
196
00:05:35,300 –> 00:05:36,133
地板不好卖啊
197
00:05:36,133 –> 00:05:36,933
房地产不好卖啊
198
00:05:36,933 –> 00:05:37,933
现在竞争很激烈啊
199
00:05:37,933 –> 00:05:38,900
你说是的
200
00:05:39,333 –> 00:05:40,300
那怎么融资
201
00:05:41,100 –> 00:05:41,900
你应该这么讲
202
00:05:41,900 –> 00:05:43,133
我是大健康
203
00:05:43,366 –> 00:05:44,666
我是大金融
204
00:05:44,733 –> 00:05:46,066
我是大教育
205
00:05:46,066 –> 00:05:47,133
我是大旅游
206
00:05:47,200 –> 00:05:48,333
我是大农业
207
00:05:48,333 –> 00:05:49,400
我是大环保
208
00:05:49,400 –> 00:05:50,466
我是大制造
209
00:05:50,466 –> 00:05:51,566
我是大文化
210
00:05:51,566 –> 00:05:52,500
前面加个大
211
00:05:52,500 –> 00:05:54,200
你公司有爆品十几种
212
00:05:54,200 –> 00:05:55,533
只选择其中一种
213
00:05:55,600 –> 00:05:56,166
地利
214
00:05:56,166 –> 00:05:58,333
任何一家公司都需要一个样板市场
215
00:05:58,766 –> 00:05:59,333
那你要讲
216
00:05:59,333 –> 00:06:01,766
使用我们家的用户的样板市场在哪
217
00:06:01,766 –> 00:06:03,733
给他讲第二市场
218
00:06:03,733 –> 00:06:05,566
全国布局或全球布局
219
00:06:05,566 –> 00:06:06,600
应该是怎么布局
220
00:06:06,800 –> 00:06:08,666
给他讲也就说白了
221
00:06:09,600 –> 00:06:12,066
你的整个这个商业的逻辑
222
00:06:12,066 –> 00:06:13,333
要给别人讲清楚
223
00:06:13,366 –> 00:06:18,100
而且按我的这个全案的逻辑给你讲
224
00:06:18,333 –> 00:06:20,466
全部都是要先讲入口的
225
00:06:20,766 –> 00:06:22,066
全部要先讲入口
226
00:06:22,700 –> 00:06:25,566
就是先讲你你你公司的入口战略
227
00:06:26,066 –> 00:06:28,966
第二个从入口延伸到平台战略
228
00:06:28,966 –> 00:06:31,500
平台平台战略啊
229
00:06:31,500 –> 00:06:33,200
平台战略来
230
00:06:33,333 –> 00:06:36,466
从平台战略之后再延伸到跨行战略
231
00:06:36,500 –> 00:06:37,300
跨行
232
00:06:37,866 –> 00:06:38,666
跨行
233
00:06:38,866 –> 00:06:40,366
跨行战略来
234
00:06:40,366 –> 00:06:42,900
从跨行战略再延伸到生态战略
235
00:06:43,066 –> 00:06:44,400
这才是整个全案
236
00:06:44,766 –> 00:06:45,666
生态战略
237
00:06:47,966 –> 00:06:49,133
这是整个逻辑
238
00:06:49,333 –> 00:06:50,900
就所有的公司
239
00:06:50,900 –> 00:06:51,866
所有的行业
240
00:06:52,166 –> 00:06:52,900
首先来讲
241
00:06:52,900 –> 00:06:54,900
要打开你的庞大的流量入口
242
00:06:55,133 –> 00:06:57,566
然后再把你的公司变成更多人的
243
00:06:57,566 –> 00:06:58,533
创业平台
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00:06:59,333 –> 00:07:00,200
和两个平台
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00:07:00,200 –> 00:07:01,733
一个是创业平台
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00:07:01,733 –> 00:07:03,566
一个是合作平台
247
00:07:03,733 –> 00:07:05,933
因为你现在本来就是个就业平台
248
00:07:06,000 –> 00:07:07,700
然后要跨行业盈利
249
00:07:07,966 –> 00:07:09,166
就是要不务正业
250
00:07:09,166 –> 00:07:11,166
盈利完了之后再做整个生态
251
00:07:11,166 –> 00:07:13,566
所以这才叫生态盈利的
252
00:07:14,933 –> 00:07:16,600
底层逻辑啊
253
00:07:16,600 –> 00:07:18,200
是要这样把它穿起来的
254
00:07:19,366 –> 00:07:21,300
我举例说明
255
00:07:22,166 –> 00:07:23,466
来我们举例来说明
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00:07:23,766 –> 00:07:25,166
我举一个简单的例子
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00:07:25,166 –> 00:07:26,966
你去参照你自己的行业
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00:07:26,966 –> 00:07:27,866
如果你能悟懂了
259
00:07:27,866 –> 00:07:29,600
其实你是可以不用报我全案的
260
00:07:29,733 –> 00:07:30,333
那你悟不懂
261
00:07:30,333 –> 00:07:31,666
还是走进来比较好的
262
00:07:31,700 –> 00:07:32,300
来给大家讲
263
00:07:32,300 –> 00:07:33,100
我们再举例
264
00:07:33,100 –> 00:07:33,933
来再举例
265
00:07:33,933 –> 00:07:34,900
这个全聚德
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00:07:35,533 –> 00:07:36,333
啊全聚德
267
00:07:36,866 –> 00:07:40,133
全聚德自己开直营店
268
00:07:40,700 –> 00:07:43,666
全聚德到目前为止
269
00:07:44,166 –> 00:07:45,866
一个百年老字号
270
00:07:45,866 –> 00:07:48,800
周恩来周总理在的时候还给他提过词
271
00:07:49,133 –> 00:07:52,733
现在市值才30来亿
272
00:07:53,333 –> 00:07:57,400
而人家爵位 360亿
273
00:07:57,800 –> 00:08:01,100
人家周黑鸭280亿
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00:08:01,200 –> 00:08:03,266
你说这同样是做鸭的
275
00:08:03,966 –> 00:08:05,266
一个是烤鸭
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00:08:05,400 –> 00:08:06,700
你说你咋干的
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00:08:06,700 –> 00:08:07,600
咋混的
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00:08:07,866 –> 00:08:11,000
而最好的方式是不是用我说的
279
00:08:11,200 –> 00:08:12,500
我们要想办法
280
00:08:12,500 –> 00:08:15,466
迅速的在全中国搞出来6,000家什么
281
00:08:17,166 –> 00:08:19,566
6,000家我说的那个联盟吧
282
00:08:19,566 –> 00:08:20,466
联盟店吧
283
00:08:20,733 –> 00:08:21,733
啊 6,000家联盟店
284
00:08:21,733 –> 00:08:22,400
就我我
285
00:08:22,400 –> 00:08:25,333
我第二天不是给大家推演了吗
286
00:08:26,066 –> 00:08:29,400
这就理解为他已经有了6,000鸭
287
00:08:29,400 –> 00:08:31,100
什么入口
288
00:08:31,700 –> 00:08:34,766
来卖鸭卖一只鸭298
289
00:08:34,933 –> 00:08:39,766
减掉总部的这个鸭的的成本是50
290
00:08:39,766 –> 00:08:42,333
还剩248248
291
00:08:42,333 –> 00:08:44,666
减掉30块钱给总部
292
00:08:44,666 –> 00:08:45,933
总部赚30
293
00:08:46,000 –> 00:08:48,000
然后每一个店赚200
294
00:08:48,566 –> 00:08:49,200
意思吧来
295
00:08:49,200 –> 00:08:50,100
我想请问你
296
00:08:50,133 –> 00:08:50,900
这叫入口
297
00:08:50,900 –> 00:08:51,700
这不算啥
298
00:08:51,700 –> 00:08:53,533
最牛逼的是玩这个
299
00:08:53,533 –> 00:08:55,333
所以所有的商业模式
300
00:08:55,333 –> 00:08:56,900
第一步应该得玩招商
301
00:08:57,166 –> 00:08:58,266
首先得玩招商
302
00:08:58,533 –> 00:08:59,866
招代理建渠道
303
00:08:59,933 –> 00:09:01,700
每一个店都是每一
304
00:09:01,700 –> 00:09:05,200
每一个店都是每一个卖烤鸭的渠道
305
00:09:05,200 –> 00:09:05,733
来告诉我
306
00:09:05,733 –> 00:09:06,533
是还不是是
307
00:09:07,266 –> 00:09:08,066
对
308
00:09:08,166 –> 00:09:09,200
然后呢来
309
00:09:09,200 –> 00:09:10,000
我们假设一下
310
00:09:10,000 –> 00:09:11,566
来各位老板来假设一下
311
00:09:11,766 –> 00:09:15,533
他都是选每个县规模比较大
312
00:09:15,600 –> 00:09:17,933
生意还不错的餐饮的门店
313
00:09:18,000 –> 00:09:19,000
那我问你们
314
00:09:19,100 –> 00:09:21,566
当有6,000家门店的时候
315
00:09:21,800 –> 00:09:24,300
我们来翻过来思考一下
316
00:09:26,900 –> 00:09:29,733
当有6,000家店的时候
317
00:09:30,066 –> 00:09:31,333
我想请问你
318
00:09:31,533 –> 00:09:32,766
这每家店
319
00:09:32,866 –> 00:09:36,066
他们会不会使用他们店的食材呢会
320
00:09:36,100 –> 00:09:37,533
这每个店是不是要用食材
321
00:09:37,966 –> 00:09:43,366
我把全聚德当做供应链平台来玩
322
00:09:43,600 –> 00:09:44,666
这就牛逼了
323
00:09:44,866 –> 00:09:47,100
就啥意思呢就是
324
00:09:48,566 –> 00:09:49,866
当我有了
325
00:09:50,100 –> 00:09:54,700
6,000家这些联盟店来
326
00:09:54,700 –> 00:09:57,466
我们假设每家店呢
327
00:09:57,500 –> 00:09:59,900
他的营业额一年呢是2,000万
328
00:10:00,300 –> 00:10:01,900
营业额一年2,000万呢
329
00:10:01,900 –> 00:10:04,333
等于一个月才166万