1
00:00:00,00 –> 00:00:00,345
品了
2
00:00:00,345 –> 00:00:01,485
它一旦开始融了
3
00:00:01,485 –> 00:00:01,920
我靠
4
00:00:01,920 –> 00:00:03,260
这玩意上瘾你知道吗
5
00:00:04,320 –> 00:00:05,360
来告诉我是不是
6
00:00:06,120 –> 00:00:07,450
从来不健身的人
7
00:00:07,470 –> 00:00:08,620
一旦健身了
8
00:00:08,880 –> 00:00:09,610
上瘾的
9
00:00:12,560 –> 00:00:13,540
你告诉我对不对
10
00:00:16,080 –> 00:00:16,820
这个不得了
11
00:00:17,840 –> 00:00:19,000
你要搞这个逻辑啊
12
00:00:19,600 –> 00:00:21,000
你不懂这个逻辑是不行的
13
00:00:21,950 –> 00:00:23,605
我明天邀请一个同学上台给你
14
00:00:23,605 –> 00:00:25,110
分享一下做瑜伽的
15
00:00:25,980 –> 00:00:27,250
也是我的商业传奇
16
00:00:28,640 –> 00:00:30,190
给陈老师交了68万的
17
00:00:30,410 –> 00:00:31,380
商业传奇啊
18
00:00:31,720 –> 00:00:33,000
现在涨到86万了
19
00:00:33,050 –> 00:00:34,675
因为我觉得这俩数挺好听
20
00:00:34,675 –> 00:00:35,490
其实我觉得
21
00:00:36,530 –> 00:00:37,990
能交68万的
22
00:00:37,990 –> 00:00:39,390
其实也能交86万
23
00:00:40,560 –> 00:00:41,510
你们觉得对不对
24
00:00:41,970 –> 00:00:43,480
所以就变成86万了
25
00:00:44,500 –> 00:00:45,720
因为现在提前走了
26
00:00:54,760 –> 00:00:55,920
搜索在第一组是吧
27
00:00:56,380 –> 00:00:56,880
对
28
00:00:56,880 –> 00:00:57,380
他
29
00:00:58,170 –> 00:00:59,920
学了陈老师的商业模式啊
30
00:01:01,110 –> 00:01:02,350
不到一个月的时间
31
00:01:02,610 –> 00:01:03,940
融资融了300多万
32
00:01:04,580 –> 00:01:06,750
然后瑜伽馆生意好的不得了
33
00:01:07,220 –> 00:01:07,775
接报了
34
00:01:07,775 –> 00:01:07,985
来
35
00:01:07,985 –> 00:01:08,860
打开他的图片
36
00:01:08,880 –> 00:01:10,160
我待会儿给你解密一下
37
00:01:10,160 –> 00:01:11,080
各位好2吧
38
00:01:18,100 –> 00:01:18,600
这个
39
00:01:27,000 –> 00:01:27,590
上南极
40
00:01:27,790 –> 00:01:29,270
我们一起上南极游学
41
00:01:33,660 –> 00:01:34,430
香港老板
42
00:01:48,100 –> 00:01:48,500
来
43
00:01:49,400 –> 00:01:50,260
白板开张了
44
00:01:50,660 –> 00:01:51,550
瑜伽馆
45
00:01:52,150 –> 00:01:53,270
流量重不重要
46
00:01:54,150 –> 00:01:55,240
流量重不重要
47
00:01:56,080 –> 00:01:56,370
来
48
00:01:56,370 –> 00:01:56,900
因此
49
00:01:57,340 –> 00:01:57,740
我
50
00:01:59,080 –> 00:01:59,950
给他设计了一个
51
00:02:00,000 –> 00:02:00,740
会员模式
52
00:02:01,670 –> 00:02:02,430
我说了
53
00:02:04,100 –> 00:02:06,040
底层设计是
54
00:02:06,840 –> 00:02:08,330
从卖产品到卖啥
55
00:02:11,550 –> 00:02:13,030
我设计了一个会员卡
56
00:02:13,990 –> 00:02:16,850
给他交4980元
57
00:02:17,760 –> 00:02:19,820
他家健身练瑜伽
58
00:02:21,110 –> 00:02:22,710
连续30次
59
00:02:24,060 –> 00:02:25,120
全额返还
60
00:02:27,120 –> 00:02:29,730
他说老师您的意思是
61
00:02:29,730 –> 00:02:32,900
我说我的意思是咱收他的4980
62
00:02:32,055 –> 00:02:35,645
然后在咱家练个三四次
63
00:02:35,645 –> 00:02:37,000
咱把钱全给他返还
64
00:02:38,220 –> 00:02:38,810
说老师
65
00:02:39,320 –> 00:02:41,290
你想搞死我就直说
66
00:02:43,120 –> 00:02:44,270
不要这么搞我
67
00:02:44,660 –> 00:02:46,960
我们做生意不带你这么搞的
68
00:02:47,510 –> 00:02:49,020
这个店不是你开的是不
69
00:02:49,130 –> 00:02:49,950
我说是啊
70
00:02:50,730 –> 00:02:52,570
亏了赚了跟你没关系是不是啊
71
00:02:52,310 –> 00:02:53,500
我说是啊
72
00:02:54,000 –> 00:02:55,360
我只教你有人啊
73
00:02:55,590 –> 00:02:57,190
至于能不能搞到钱
74
00:02:58,050 –> 00:02:59,470
那那
75
00:03:00,470 –> 00:03:00,730
来
76
00:03:00,730 –> 00:03:01,410
我问大家
77
00:03:02,550 –> 00:03:05,410
你不觉得今天我们很多老板搞钱
78
00:03:04,745 –> 00:03:07,710
越来越费劲了吗
79
00:03:07,790 –> 00:03:09,115
搞钱越来越难了吗
80
00:03:09,115 –> 00:03:10,110
来告诉我对不对
81
00:03:10,900 –> 00:03:11,125
来
82
00:03:11,125 –> 00:03:11,970
同意的举手
83
00:03:12,530 –> 00:03:15,930
你觉得你今天搞不到钱的原因
84
00:03:15,385 –> 00:03:17,700
不是因为你搞不到钱了
85
00:03:17,720 –> 00:03:19,320
而是你搞不到人了
86
00:03:20,650 –> 00:03:21,710
你告诉我对不对
87
00:03:22,650 –> 00:03:25,715
你不觉得你要想搞到钱
88
00:03:25,715 –> 00:03:27,190
你必须得先搞到什么
89
00:03:29,580 –> 00:03:30,700
你搞到什么人
90
00:03:30,900 –> 00:03:32,920
搞到跟你发生关系的人
91
00:03:33,950 –> 00:03:36,000
搞到到你家体验的人
92
00:03:36,200 –> 00:03:37,980
搞到到你家来
93
00:03:38,000 –> 00:03:39,390
先花了这个钱
94
00:03:39,800 –> 00:03:41,340
跟你发生关系的人
95
00:03:41,420 –> 00:03:42,910
你没有这个逻辑是不行的
96
00:03:42,910 –> 00:03:44,640
于是我给他设计了一个模式
97
00:03:45,110 –> 00:03:46,920
给我家投资4980
98
00:03:47,500 –> 00:03:49,110
来我家健身第一次
99
00:03:50,880 –> 00:03:51,770
返还150
100
00:03:53,200 –> 00:03:54,770
来我家健身第二次
101
00:03:55,500 –> 00:03:56,450
返还190
102
00:03:57,560 –> 00:03:59,190
在我家健身第3册
103
00:03:59,840 –> 00:04:00,790
返还210
104
00:04:00,900 –> 00:04:01,960
我说打个比方
105
00:04:02,010 –> 00:04:03,580
在我家健身第4次
106
00:04:03,750 –> 00:04:04,840
返还230
107
00:04:05,070 –> 00:04:07,390
总共累计在我家健身30次
108
00:04:08,250 –> 00:04:10,360
4980全额怎么样
109
00:04:11,430 –> 00:04:12,280
返还
110
00:04:12,930 –> 00:04:14,680
来跟我说全额返还
111
00:04:17,280 –> 00:04:18,050
我想请问你
112
00:04:18,690 –> 00:04:19,660
这么干的话
113
00:04:20,580 –> 00:04:22,430
这个4980好不好收
114
00:04:24,420 –> 00:04:25,160
是好说
115
00:04:25,720 –> 00:04:27,270
他的同行说他有毛病
116
00:04:28,450 –> 00:04:29,655
说这个老板
117
00:04:29,655 –> 00:04:30,260
哈哈
118
00:04:30,820 –> 00:04:32,960
绝对是被哪个老师洗脑了
119
00:04:33,010 –> 00:04:33,950
这个傻瓜
120
00:04:34,000 –> 00:04:34,650
你看看
121
00:04:34,650 –> 00:04:35,720
半年就得干活
122
00:04:35,950 –> 00:04:36,465
我靠
123
00:04:36,465 –> 00:04:37,010
笑他
124
00:04:37,540 –> 00:04:39,540
会黄的人自己先黄了
125
00:04:41,270 –> 00:04:41,670
来
126
00:04:43,930 –> 00:04:44,960
4980
127
00:04:47,310 –> 00:04:48,490
1/3的人
128
00:04:49,640 –> 00:04:50,800
毕竟是老客户
129
00:04:51,180 –> 00:04:51,860
冲一波
130
00:04:54,510 –> 00:04:56,230
1/3的人看热闹
131
00:04:56,900 –> 00:04:57,600
冲一波
132
00:04:57,770 –> 00:04:58,950
1/3的人
133
00:05:00,230 –> 00:05:01,255
沟通跟进
134
00:05:01,255 –> 00:05:02,370
追单成交
135
00:05:02,540 –> 00:05:04,470
冲一波冲完了之后
136
00:05:04,610 –> 00:05:05,245
第一次
137
00:05:05,245 –> 00:05:05,740
第二次
138
00:05:05,740 –> 00:05:06,145
第三次
139
00:05:06,145 –> 00:05:06,475
第4次
140
00:05:06,475 –> 00:05:06,775
第5次
141
00:05:06,775 –> 00:05:07,170
我靠
142
00:05:07,250 –> 00:05:08,130
全返还了
143
00:05:08,450 –> 00:05:10,260
有人说老师那赚什么钱
144
00:05:11,960 –> 00:05:13,620
我想告诉你的是
145
00:05:16,250 –> 00:05:19,770
我让这个人给我掏了4980
146
00:05:20,330 –> 00:05:22,380
请问是不是钱在哪
147
00:05:23,720 –> 00:05:24,670
来告诉我对不对
148
00:05:25,130 –> 00:05:25,980
第二个
149
00:05:27,630 –> 00:05:29,200
每次来我家
150
00:05:31,320 –> 00:05:32,430
低于45分钟
151
00:05:33,550 –> 00:05:34,980
每一次不低于45
152
00:05:34,980 –> 00:05:36,510
他现在好像改成20次了吧
153
00:05:36,510 –> 00:05:37,035
我也忘了
154
00:05:37,035 –> 00:05:37,935
你们自己问他啊
155
00:05:37,935 –> 00:05:39,650
现在可能改成改成20次了
156
00:05:39,670 –> 00:05:40,070
来
157
00:05:40,450 –> 00:05:42,170
每次45分钟
158
00:05:42,460 –> 00:05:44,565
连续20次到30次
159
00:05:44,565 –> 00:05:45,500
我就把钱给你
160
00:05:45,670 –> 00:05:50,600
等于是他花4900八买了一个客户
161
00:05:50,680 –> 00:05:54,495
给我家发生20次到30次的
162
00:05:54,495 –> 00:05:56,390
每次45分钟的机会
163
00:05:57,290 –> 00:05:59,100
我能不能在这20当中
164
00:05:59,550 –> 00:06:01,180
卖给他私教课
165
00:06:01,570 –> 00:06:04,335
卖给他养生的套餐产品
166
00:06:04,335 –> 00:06:06,890
能不能让他成为我们家的高端
167
00:06:07,000 –> 00:06:07,610
会员
168
00:06:07,720 –> 00:06:09,900
甚至能不能让他变成我们家的
169
00:06:09,900 –> 00:06:10,365
股东
170
00:06:10,365 –> 00:06:11,760
共享股东来告诉我
171
00:06:14,060 –> 00:06:15,850
来觉得一定能的去学校
172
00:06:16,580 –> 00:06:17,590
亚瑟叫牛逼
173
00:06:17,870 –> 00:06:19,710
这才是看得见的钱
174
00:06:19,970 –> 00:06:21,690
这个钱我要他个毛线
175
00:06:21,860 –> 00:06:23,190
这是看不见的钱
176
00:06:23,680 –> 00:06:24,710
来告诉我对不对
177
00:06:25,510 –> 00:06:26,930
所以人家很感谢我呀
178
00:06:28,690 –> 00:06:30,825
所以人家学完陈老师的课
179
00:06:30,825 –> 00:06:32,475
过了不到一个月就融了300多万
180
00:06:32,475 –> 00:06:32,750
啊
181
00:06:33,070 –> 00:06:35,810
诶一个多月融了300多万
182
00:06:36,040 –> 00:06:36,930
到目前为止
183
00:06:36,930 –> 00:06:37,530
又在香港
184
00:06:37,530 –> 00:06:38,700
在那又开了另外一个店
185
00:06:38,700 –> 00:06:40,095
好像又搞了一两百万
186
00:06:40,095 –> 00:06:40,920
我不知道来
187
00:06:40,920 –> 00:06:41,720
请问值不值
188
00:06:42,900 –> 00:06:43,750
我值不值啊
189
00:06:45,220 –> 00:06:45,895
怎么感谢我的
190
00:06:45,895 –> 00:06:46,300
来看一下
191
00:06:47,410 –> 00:06:48,740
结果是不会骗人的哟
192
00:06:50,080 –> 00:06:51,525
我想加到大家一个小事
193
00:06:51,525 –> 00:06:52,970
当然我回去之后
194
00:06:54,440 –> 00:06:56,290
我浪三子奇迹
195
00:06:57,040 –> 00:06:59,500
我就会话扔调角
196
00:06:59,540 –> 00:07:01,370
查的方法看
197
00:07:01,370 –> 00:07:02,500
你从3个内存进
198
00:07:05,600 –> 00:07:06,110
条款呢
199
00:07:06,110 –> 00:07:08,855
从这些时间是已经到370多万
200
00:07:08,855 –> 00:07:11,860
很好的是给就是一个方案
201
00:07:12,150 –> 00:07:14,870
现在国内就是广东市场已经落到
202
00:07:14,870 –> 00:07:15,460
300万
203
00:07:16,570 –> 00:07:17,870
上次我开400万
204
00:07:17,980 –> 00:07:18,980
400万下
205
00:07:19,960 –> 00:07:22,605
非常感谢陈老师给我这一双礼
206
00:07:22,605 –> 00:07:22,940
衣
207
00:07:23,740 –> 00:07:24,350
今天
208
00:07:25,670 –> 00:07:26,310
开心
209
00:07:26,660 –> 00:07:28,440
这个之后的这个秘密
210
00:07:29,120 –> 00:07:29,455
好
211
00:07:29,455 –> 00:07:29,695
来
212
00:07:29,695 –> 00:07:31,140
给他掌声回一下
213
00:07:35,280 –> 00:07:37,150
谢谢刘一下来各位
214
00:07:37,170 –> 00:07:39,190
你们觉得这个学习值还是不值
215
00:07:38,795 –> 00:07:41,300
来
216
00:07:41,300 –> 00:07:41,650
各位
217
00:07:42,720 –> 00:07:44,800
不是我的顾客
218
00:07:44,820 –> 00:07:47,170
才是我要开发的顾客
219
00:07:49,080 –> 00:07:50,555
不是我的顾客
220
00:07:50,555 –> 00:07:52,840
才是我要开发的顾客
221
00:07:52,860 –> 00:07:56,270
说白了就是我们要瞄准非顾客
222
00:07:56,270 –> 00:07:57,190
还是准顾客
223
00:07:57,720 –> 00:07:58,670
黑顾客
224
00:07:59,030 –> 00:07:59,820
非顾客
225
00:08:00,080 –> 00:08:02,010
来再举例王老吉
226
00:08:03,640 –> 00:08:07,470
王老吉今天的定位是怕上火就
227
00:08:07,470 –> 00:08:07,970
喝什么
228
00:08:09,110 –> 00:08:10,080
王老吉
229
00:08:13,270 –> 00:08:15,740
叫怕上火来
230
00:08:17,740 –> 00:08:18,350
请问
231
00:08:19,500 –> 00:08:20,350
您觉得
232
00:08:21,350 –> 00:08:23,310
是上火的人群大
233
00:08:23,360 –> 00:08:25,380
还是怕上火的人群大
234
00:08:29,480 –> 00:08:30,790
原来王老吉呢
235
00:08:34,220 –> 00:08:35,620
是一群上火的人
236
00:08:36,370 –> 00:08:37,250
这一群呢
237
00:08:37,270 –> 00:08:38,630
都是没上火的人
238
00:08:38,870 –> 00:08:41,550
而王老吉原来的广告词啊
239
00:08:41,600 –> 00:08:42,810
不是这个广告词
240
00:08:43,380 –> 00:08:46,325
王老子集原来的广告词叫上火
241
00:08:46,325 –> 00:08:46,900
就喝
242
00:08:47,990 –> 00:08:50,190
这真的就很多年之前
243
00:08:50,570 –> 00:08:53,740
王老吉的定位是上火就喝王老吉
244
00:08:53,200 –> 00:08:54,385
最后发现吗
245
00:08:54,385 –> 00:08:55,980
上火喝王老吉来不及
246
00:08:57,790 –> 00:08:58,995
就是上火了
247
00:08:58,995 –> 00:09:01,290
喝王老吉其实还真解决不了问题
248
00:09:01,035 –> 00:09:02,000
那得吃药
249
00:09:03,050 –> 00:09:03,750
而且
250
00:09:04,400 –> 00:09:06,040
王老吉是广药集团
251
00:09:06,910 –> 00:09:07,605
生产的
252
00:09:07,605 –> 00:09:10,820
而且当时的王老吉不在超市卖
253
00:09:10,530 –> 00:09:12,330
是在药店卖
254
00:09:12,330 –> 00:09:13,370
知不知道这件事
255
00:09:14,080 –> 00:09:15,360
很多年之前知不知道
256
00:09:16,230 –> 00:09:17,140
在药店卖
257
00:09:18,790 –> 00:09:21,380
当时王老吉盯的是
258
00:09:24,910 –> 00:09:25,950
而那个时候
259
00:09:25,950 –> 00:09:28,100
王老吉没有盯着这些非客户
260
00:09:29,010 –> 00:09:30,310
大家告诉我是不是
261
00:09:30,810 –> 00:09:31,600
所以说呢
262
00:09:32,250 –> 00:09:34,150
王老吉就找了一家咨询公司
263
00:09:35,050 –> 00:09:38,175
让这家咨询公司给他做了个商业模式
264
00:09:38,175 –> 00:09:38,840
的咨询
265
00:09:39,940 –> 00:09:41,450
做了个咨询之后呢
266
00:09:42,990 –> 00:09:44,020
这个公司啊
267
00:09:44,660 –> 00:09:46,210
这个国外的咨询公司啊
268
00:09:46,210 –> 00:09:46,680
发现
269
00:09:47,420 –> 00:09:49,705
真正和王老吉的人啊
270
00:09:49,705 –> 00:09:50,695
有两个场景
271
00:09:50,695 –> 00:09:51,420
第一个呢
272
00:09:53,070 –> 00:09:53,855
第二个呢
273
00:09:53,855 –> 00:09:55,780
烧烤店他们就采访了
274
00:09:55,920 –> 00:09:56,210
他说
275
00:09:56,260 –> 00:09:57,090
客服先生
276
00:09:57,320 –> 00:09:59,100
请问你为什么喝王老吉啊