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于是呢这个老板
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他那个APP是
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定位都错了
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一款可以取代驾校教练的机器人
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一直推不动
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00:00:15,766 –> 00:00:18,000
他还想把驾校当成他的渠道
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我想请问你
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假设我是驾校的教练
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00:00:21,300 –> 00:00:23,500
你给我的驾校推广给我
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00:00:23,500 –> 00:00:25,300
驾校的老板说了老板
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00:00:25,500 –> 00:00:27,766
我们有一款产品很好
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是一块智能机器人
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智能教练智能APP
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00:00:30,933 –> 00:00:33,066
可以取代你家的教练来
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这个驾校的50个教练
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00:00:34,500 –> 00:00:36,533
会想尽一切办法抵制这个APP
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抵制这个机器人
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因为你取代我
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我就把你干掉
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来告诉我是不是这个道理
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首先从定位给他改变
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一款能够辅助教练
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提升教学效率和品质
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00:00:51,800 –> 00:00:57,000
快速帮助学员通关拿到驾照的机器人
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来请问第二个定位咋样
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你非得要取代他
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能行吗
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来你告诉我对不对
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你取代人家就违背人性
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你协助人家
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这就顺应人性
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告诉我是不是
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他听完我这一点
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他老师对的
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第二
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我要告诉他的是
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我说咱们得设计一款模式
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让
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所以就是
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驾校卖不卖你家的APP的智能机器人
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不重要
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你要思考驾校最关心的是什么
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驾校最关心的是招生问题
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你能不能帮我找到更多的
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考驾照的学员
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生员这是我所有驾校最关心的问题
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来告诉我对不对
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第二个
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你能不能提升我驾校的管理能力
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第三
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你能不能让我的驾校的盈利能力提升
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结果我把这个点给他设计出来了
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然后
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同时就是他的APP上能够打通天网
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互联网
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所有的驾校
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只要成为他家的联盟合伙人
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只需要给他家交26,800
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你的驾校就单独有
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一个独立的商城
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独立的会员嵌入系统
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00:02:10,866 –> 00:02:13,133
同时我可以帮你线上获客
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我可以帮你线上获取流量
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同时各位
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你们有没有发现一个问题
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你们有考过驾照的请举手
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你们发现一个问题
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就是你在拿到驾照之前
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你的教练说你
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你的教练脾气不好
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不管怎么样
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你得忍气吞声
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不管怎样
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咱为了拿到驾照
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基本上拿到驾照之后就跟驾校绝交
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就跟教练绝交
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告诉我有没有来统一市场上的
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请举手我说这是所有驾校的宿命
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他说对我说你应该把教练变成b端
80
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然后把这个所有的这个学员变成c端
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然后由b去推动c
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由c再变成b
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他说啥意思
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00:03:00,366 –> 00:03:03,800
我说驾校的盈利点太单一了
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00:03:04,733 –> 00:03:06,566
我让他做了很多有意义的事情
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第一
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所有的拿到驾校的学员
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通过我的这个APP平台
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买保险便宜
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买汽车有优惠
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贴车膜有优惠
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洗车有优惠
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然后这个汽车保养然后有优惠
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这样的话
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就把驾校这个业务模型
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变成了一个入口
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当他是开驾校的
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人家家的学费要4,800考个驾照
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而他的驾校不用4,800
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只需要3,200
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客户请问选谁
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3,200 那
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前端我几乎把利润都舍没了
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我前端都没了
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我给了教练
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给了给了运营
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我的驾校都没挣钱
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那怎么办呢
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我要让我的所有的考驾照的学员
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通过我的智能机器人
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将来买车跟我的驾校有关
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将来买车的保险跟我有关
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然后甚至这个车的保险跟我有有关
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甚至这个你再买新车跟我有关
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换轮胎啊这
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个这个这个这个这个什么贴车膜
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贴车衣然后等等都跟我有关
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凡是与车有关的都跟我有关
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除了车之外
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我还在做什么
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我还做汽车后市场等等
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我让驾校干赚了背后看不见的钱
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于是这些钱直接你全拿走
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你拿80% 你拿90%
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我给你链接
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完了全你拿
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我的平台又完了
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资金占用我的平台又完了
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扣点我的平台又完了
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商家的保证金
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我是用这个路给他跑通的
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所以说原来亏了2,000万
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现在好了
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去年营业额1.3个亿
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你们觉得还可以吗
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哎呀就这样子的
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这个老板我还给他招了一次招商
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我给他做招商
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太夸张了
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你们知道吗
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到威海那个教练
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那个教练一年只赚六七千万
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七八千万啊
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不是一赚只赚六七万七八万
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他让我收人一个
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一个人两两万6千8
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我收的老费劲了
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也就说白了
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我说收9,800更更更合理
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我我给他制作咨询案的时候
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我俩还争论起来了
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我收了他49万
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那是我疫情期间收的
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收的第二个那个
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那个全案咨询吧
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49万然后我说驾校这个不对
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不能收这么贵
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我收9,800
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他直接来了一句陈老师
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你按我说的来
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我说咱俩谁是专家
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他说你我说咱俩谁精通商业模式
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他说你我说那你得听我的呀
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他说咱俩谁有钱
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哈哈哈
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我说那你那咱俩谁是客户
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我说你他说所以你得以客户为中心
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就把我整蒙了
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因为他确实钱比我多呀
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那身价几十个亿肯定是有的
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这个老板
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然后不能说身价吧
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现金现金几十个亿也有的
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然后就因
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为这件事情还在跟他讨论
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讨论半天
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最后他他的逻辑结果不好
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慢慢的又调成我的了
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结果让我去招商
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我一上坐在前面傻了
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集团董事局主席
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研发技术总裁
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然后APP运营开发技术总监
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最后掌声有请我们公司的营销总监
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陈江桐先生
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把我定位成营销总监
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我上台没有人鸟我
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就是最档次最差的一个上台演讲了
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你好歹要我整个战略顾问呢
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00:06:44,266 –> 00:06:45,400
你们说对还不对
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00:06:45,400 –> 00:06:47,200
对给我整了个营销总监
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所有教练在那里营销总监
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结果讲了4个小时
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给他收了270万
195
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不容易啊
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真的那个时候太苦了
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还好晚上有茅台飞天招待我
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00:06:58,866 –> 00:06:59,966
现场直接刷爆
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00:06:59,966 –> 00:07:01,200
给你们看看招商场景
200
00:07:01,200 –> 00:07:02,000
各位好不好
201
00:07:02,333 –> 00:07:03,133
来给你看看
202
00:07:03,266 –> 00:07:04,400
你知道招商多重要
203
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你不去招商
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来看看
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00:07:10,100 –> 00:07:12,333
很多的教练家人把卡都拿出来了
206
00:07:12,333 –> 00:07:16,500
太棒了这才是我们真正的啊
207
00:07:16,500 –> 00:07:17,666
言行一致
208
00:07:17,966 –> 00:07:18,933
言行一致
209
00:07:18,933 –> 00:07:20,300
说到做到啊
210
00:07:20,300 –> 00:07:21,166
言行一致
211
00:07:21,300 –> 00:07:23,300
现在相信一旦牵手
212
00:07:23,300 –> 00:07:24,100
永不放手
213
00:07:24,100 –> 00:07:25,666
一辈子让大家不后悔
214
00:07:26,066 –> 00:07:27,933
相信江总的眼光和实力
215
00:07:28,366 –> 00:07:30,733
相信周总的魅力和领导力
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00:07:36,333 –> 00:07:37,133
是
217
00:07:40,500 –> 00:07:41,300
啊
218
00:07:43,766 –> 00:07:46,900
大家请小将一起在台上一起抽啊
219
00:07:46,900 –> 00:07:48,466
请小朋友一起抽奖啊
220
00:07:48,466 –> 00:07:50,700
这个我们真的没有空气哈啊
221
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真的没有
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00:07:51,466 –> 00:07:51,800
没有
223
00:07:51,800 –> 00:07:52,966
对全都没有奖
224
00:07:53,200 –> 00:07:54,366
全都有奖啊
225
00:07:54,366 –> 00:07:56,500
大家啊抽一下啊
226
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拿出个红包
227
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好我们先别走
228
00:07:58,133 –> 00:07:59,466
我们先在上面啊
229
00:07:59,466 –> 00:08:01,966
我们拆开看你能获得哪一个啊
230
00:08:07,766 –> 00:08:09,066
好的非常的好
231
00:08:09,500 –> 00:08:10,900
您的一等奖
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00:08:11,066 –> 00:08:14,300
可以获得我们的7,800元的国内五日游
233
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啊
234
00:08:14,366 –> 00:08:15,000
还有两名
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还有谁的手续最棒
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是的还有4名
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00:08:17,400 –> 00:08:18,600
我们五粮0大
238
00:08:18,600 –> 00:08:21,600
二等奖也价值3,000元的奖啊
239
00:08:21,600 –> 00:08:22,366
办完手续的
240
00:08:22,366 –> 00:08:23,933
赶紧走到台上抽奖啊
241
00:08:23,933 –> 00:08:25,200
各位教练家人们
242
00:08:25,366 –> 00:08:27,566
准备赶紧上来抽奖
243
00:08:28,400 –> 00:08:29,200
好的
244
00:08:29,600 –> 00:08:32,933
好来最后一段只需要两分钟
245
00:08:32,933 –> 00:08:35,266
看看他是怎么评价
246
00:08:35,266 –> 00:08:38,933
我给他做咨询的服务品质和价值的
247
00:08:38,933 –> 00:08:39,966
更重要的是
248
00:08:39,966 –> 00:08:41,200
他有三栋楼
249
00:08:41,466 –> 00:08:43,200
这三栋楼没有房产证
250
00:08:43,366 –> 00:08:45,500
是产业园
251
00:08:45,500 –> 00:08:47,366
在威海威海的人不多
252
00:08:47,366 –> 00:08:48,200
打开那个楼
253
00:08:48,466 –> 00:08:49,866
然后他说老师
254
00:08:49,866 –> 00:08:52,066
我这三栋楼都是用的三菱电梯
255
00:08:52,066 –> 00:08:53,566
那绝对品质好
256
00:08:53,566 –> 00:08:55,333
老师我这三栋楼就不好卖
257
00:08:55,666 –> 00:08:57,133
老师你看你能不能给我
258
00:08:57,533 –> 00:08:58,766
给我给我卖了
259
00:08:59,733 –> 00:09:01,766
老师卖了之后我直接给你一层
260
00:09:01,966 –> 00:09:03,500
我说太牛逼了
261
00:09:03,500 –> 00:09:05,666
我说那那那给我一层
262
00:09:05,800 –> 00:09:06,500
那非常好
263
00:09:06,500 –> 00:09:07,566
我看写谁的名
264
00:09:07,566 –> 00:09:09,800
他不是我是给你一层使用
265
00:09:11,366 –> 00:09:12,166
就我想多了
266
00:09:12,166 –> 00:09:13,000
你知道吗
267
00:09:13,100 –> 00:09:14,666
这不给你一层使用
268
00:09:14,766 –> 00:09:16,533
我说那我使用多久
269
00:09:16,766 –> 00:09:17,733
他说三年
270
00:09:17,766 –> 00:09:19,666
一分钱房租也不要
271
00:09:19,666 –> 00:09:20,400
我说那算了
272
00:09:20,400 –> 00:09:22,100
我还上那打造个团队吗
273
00:09:22,700 –> 00:09:24,366
就就就我以为是给我呢
274
00:09:24,366 –> 00:09:25,700
人家是说给你使用
275
00:09:26,300 –> 00:09:27,766
结果我直接用了两个月
276
00:09:27,766 –> 00:09:28,733
全部给他清盘
277
00:09:28,866 –> 00:09:31,200
就就就这个老板啊
278
00:09:31,200 –> 00:09:32,533
你先看看他怎么感谢我的
279
00:09:32,533 –> 00:09:33,866
两段先放第一段
280
00:09:34,000 –> 00:09:36,566
然后给你讲招商的整个底层逻辑
281
00:09:36,566 –> 00:09:38,666
看看啊这江总山东人
282
00:09:38,666 –> 00:09:39,466
山东老板
283
00:09:39,733 –> 00:09:41,733
这有自己的传播场啊
284
00:09:41,733 –> 00:09:43,000
每一次来学习
285
00:09:43,000 –> 00:09:45,000
我觉得都有新的收获
286
00:09:45,466 –> 00:09:47,533
特别是呃
287
00:09:47,600 –> 00:09:49,400
从导师班到这次的班
288
00:09:49,400 –> 00:09:50,800
我特别有感觉
289
00:09:50,866 –> 00:09:54,100
因为我以前是定传统行业
290
00:09:54,100 –> 00:09:56,900
现在跨界到互联网行业
291
00:09:56,900 –> 00:10:01,200
这几年随着时代时代的改变啊
292
00:10:01,200 –> 00:10:03,000
包括今年疫情这些影响
293
00:10:03,000 –> 00:10:04,133
我是觉得