1
00:00:00,166 –> 00:00:02,600
样的全聚德不需要自己开饭店
2
00:00:02,600 –> 00:00:04,533
但是可以借助别人家的饭店
3
00:00:04,666 –> 00:00:06,300
卖我家的全球的烤鸭
4
00:00:06,300 –> 00:00:08,300
你应该借助别人家的女鞋店
5
00:00:08,300 –> 00:00:09,566
来卖你家的女鞋
6
00:00:09,666 –> 00:00:11,000
设计一套这样的模式
7
00:00:11,000 –> 00:00:12,866
你品牌就能跑通
8
00:00:12,866 –> 00:00:15,500
否则你永远卡在三四百万的营业额
9
00:00:15,500 –> 00:00:16,533
根本突破不了
10
00:00:16,533 –> 00:00:18,500
按照我的这套逻辑逻辑
11
00:00:18,533 –> 00:00:19,500
把模式跑通
12
00:00:20,266 –> 00:00:22,666
你瞬间快速就可以从三四百万
13
00:00:22,666 –> 00:00:24,266
至少干到三四千万
14
00:00:24,366 –> 00:00:25,600
逻辑上大家觉得通不通
15
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通
16
00:00:26,733 –> 00:00:27,533
就这个逻辑
17
00:00:27,733 –> 00:00:28,533
理解了吧
18
00:00:28,600 –> 00:00:31,400
等于我现在就是要找呃
19
00:00:31,400 –> 00:00:33,166
城市合伙人是吧
20
00:00:33,866 –> 00:00:35,100
找城市合伙人
21
00:00:35,333 –> 00:00:36,866
找运营中心
22
00:00:36,900 –> 00:00:38,100
收他们多少钱
23
00:00:38,200 –> 00:00:39,333
怎么让他们回本
24
00:00:39,500 –> 00:00:40,566
怎么让他们赚钱
25
00:00:40,600 –> 00:00:42,933
还有让他们帮你去收联盟店
26
00:00:42,966 –> 00:00:44,300
还要设计总代理
27
00:00:44,366 –> 00:00:45,500
让他们收联盟店
28
00:00:45,500 –> 00:00:46,666
比如说这个店
29
00:00:46,700 –> 00:00:48,266
人家已经投了20万30万了
30
00:00:48,266 –> 00:00:48,800
生意也不好
31
00:00:48,800 –> 00:00:49,800
也不怎么赚钱
32
00:00:49,933 –> 00:00:52,266
然后装修也花了
33
00:00:52,266 –> 00:00:52,933
房租也花了
34
00:00:52,933 –> 00:00:53,866
生意也不咋地
35
00:00:53,933 –> 00:00:55,066
那你都已经这样了
36
00:00:55,066 –> 00:00:55,700
你生意不好
37
00:00:55,700 –> 00:00:57,166
你给我交九九千8吧
38
00:00:57,166 –> 00:00:58,366
你给我交1万九千8吧
39
00:00:58,366 –> 00:01:00,166
我帮你们生意变得更好
40
00:01:00,166 –> 00:01:02,733
就是不要想着借人家的店卖货
41
00:01:02,800 –> 00:01:05,100
而要想着帮人家生意变得更好
42
00:01:05,100 –> 00:01:07,500
当你帮他把生意变得更好的时候
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00:01:07,700 –> 00:01:11,133
顺带你家的货借他的店就卖出去了
44
00:01:12,600 –> 00:01:13,966
所以你想解决这个问题
45
00:01:13,966 –> 00:01:14,966
唯一的选择
46
00:01:14,966 –> 00:01:15,766
抱合抱
47
00:01:16,400 –> 00:01:17,533
我想抱拳
48
00:01:18,100 –> 00:01:19,066
你想抱拳
49
00:01:19,066 –> 00:01:20,800
你也可以先走完核抱再抱拳
50
00:01:20,800 –> 00:01:22,500
不着急也就说白了
51
00:01:22,500 –> 00:01:23,300
先帮到你
52
00:01:23,300 –> 00:01:25,400
你不走拳走的就更有动力了吗
53
00:01:25,400 –> 00:01:26,900
你走拳走的有顾虑
54
00:01:26,900 –> 00:01:28,466
那你就先拿点好处了
55
00:01:28,600 –> 00:01:29,666
对不对啊
56
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来请讲
57
00:01:32,400 –> 00:01:33,133
呃你好
58
00:01:33,133 –> 00:01:36,500
陈老师我是听了你三天的课
59
00:01:36,500 –> 00:01:38,366
是非常的认同哈
60
00:01:38,366 –> 00:01:39,366
为什么没报
61
00:01:40,300 –> 00:01:41,866
是因为我自己想了三天
62
00:01:41,866 –> 00:01:42,766
我实在没想通
63
00:01:42,766 –> 00:01:43,100
我的
64
00:01:43,100 –> 00:01:46,300
行业和和这个有能不能搭上关系
65
00:01:46,800 –> 00:01:48,866
我是做这个户外广告
66
00:01:48,866 –> 00:01:53,733
大屏啊就是在呃7在在在这个主干道
67
00:01:53,733 –> 00:01:54,766
在城市的主干道
68
00:01:54,766 –> 00:01:56,900
或者上繁华的这个商圈
69
00:01:56,900 –> 00:01:57,400
什么大屏
70
00:01:57,400 –> 00:01:58,333
ID显示屏
71
00:01:58,400 –> 00:01:59,600
LED显示屏
72
00:01:59,733 –> 00:02:01,700
就是做这种大屏幕
73
00:02:01,733 –> 00:02:03,600
跟那个高泡广告有什么区别
74
00:02:03,600 –> 00:02:04,266
高速度的
75
00:02:04,266 –> 00:02:06,300
呃高也差不多的
76
00:02:06,300 –> 00:02:08,666
媒体吧它是属于不能变化的
77
00:02:08,666 –> 00:02:09,933
咱这个就是大屏幕
78
00:02:09,933 –> 00:02:11,400
可以反转嘛
79
00:02:11,533 –> 00:02:12,500
可以变换画面嘛
80
00:02:12,500 –> 00:02:13,133
你那个是
81
00:02:13,133 –> 00:02:14,100
你那个是电子屏
82
00:02:14,100 –> 00:02:15,200
可以翻三面吧
83
00:02:15,866 –> 00:02:16,900
不是就是这种啊
84
00:02:16,900 –> 00:02:17,933
就LED的对的
85
00:02:17,933 –> 00:02:18,666
LED屏
86
00:02:18,666 –> 00:02:20,900
不下不怕风吹日晒下雨
87
00:02:20,900 –> 00:02:21,566
对的对的
88
00:02:21,566 –> 00:02:23,733
可以无限变换内容啊
89
00:02:23,733 –> 00:02:25,066
我懂可以随时切换
90
00:02:25,066 –> 00:02:28,166
我知道它可以10秒钟20秒钟换一次嘛
91
00:02:28,766 –> 00:02:29,333
对对对
92
00:02:29,333 –> 00:02:34,733
就是在一些在一些马路的楼的上头对
93
00:02:34,733 –> 00:02:37,866
或者楼的这个楼面侧面
94
00:02:37,866 –> 00:02:39,400
背面对楼顶啊
95
00:02:39,400 –> 00:02:41,133
我有概念了啊你说
96
00:02:41,466 –> 00:02:42,466
我就想问问
97
00:02:42,766 –> 00:02:45,733
我这个可以和核爆产生什么关系
98
00:02:47,200 –> 00:02:47,666
跟核爆
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00:02:47,666 –> 00:02:49,133
你没爆没有产生关系
100
00:02:49,133 –> 00:02:50,366
现在你要问我
101
00:02:50,366 –> 00:02:51,933
是潜在的核爆
102
00:02:52,200 –> 00:02:53,600
这个你问我问题
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00:02:53,600 –> 00:02:54,300
明确问题
104
00:02:54,300 –> 00:02:54,866
就比如说
105
00:02:54,866 –> 00:02:57,100
我就说有什么样好的商业模式吗
106
00:02:57,100 –> 00:02:58,466
可以赋能我
107
00:02:58,466 –> 00:02:59,866
你现在面临的问题是什么
108
00:02:59,866 –> 00:03:00,366
你得明确
109
00:03:00,366 –> 00:03:01,000
面临的问题
110
00:03:01,000 –> 00:03:03,566
就是现在大家不是都倾向于头重
111
00:03:03,566 –> 00:03:05,300
现在疫情之前
112
00:03:05,300 –> 00:03:07,366
其实我这个是非常好卖的
113
00:03:07,700 –> 00:03:09,800
就是我的这个时段是非常好卖的
114
00:03:09,900 –> 00:03:11,133
但是在疫情过程
115
00:03:11,133 –> 00:03:13,866
就是大家慢慢的这种广告的投放
116
00:03:13,866 –> 00:03:15,100
转到这个线上
117
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转到抖音
118
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短视频
119
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对对对
120
00:03:18,066 –> 00:03:19,500
视频号朋友圈广告
121
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对对
122
00:03:20,133 –> 00:03:22,166
所以线下的流量就被这个线上
123
00:03:22,166 –> 00:03:23,666
就是你的客户在萎缩
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你的订单在萎缩
125
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对
126
00:03:25,733 –> 00:03:26,466
是不是这个意思啊
127
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是这样的
128
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那你问我的问题就是
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00:03:28,266 –> 00:03:29,800
老师我如何增加客流量
130
00:03:29,900 –> 00:03:30,200
对
131
00:03:30,200 –> 00:03:32,000
我如何让我再站巅峰
132
00:03:32,366 –> 00:03:34,000
我如何找到更多的客户
133
00:03:34,000 –> 00:03:36,500
愿意给我付费去投放广告呢
134
00:03:36,500 –> 00:03:38,766
而且而且他还有一个很大的问题
135
00:03:38,766 –> 00:03:41,200
就是因为他的这个价值比较高
136
00:03:41,200 –> 00:03:44,000
他的广告投放就是价格比较高
137
00:03:44,000 –> 00:03:46,500
他不是普通老百姓接受的
138
00:03:46,600 –> 00:03:48,266
他都是一些比较大的企业
139
00:03:48,266 –> 00:03:50,966
你本你本身你的客户群体就是b端呢
140
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对是b端
141
00:03:52,366 –> 00:03:53,166
对啊
142
00:03:53,800 –> 00:03:54,666
就这个道理啊
143
00:03:54,700 –> 00:03:55,700
是这样的
144
00:03:55,933 –> 00:03:58,366
你这个非常简单
145
00:03:58,700 –> 00:04:04,133
因为他想靠广告大屏去赚钱
146
00:04:04,600 –> 00:04:06,166
那么我就告诉你
147
00:04:06,333 –> 00:04:08,366
你的结局就是中国移动
148
00:04:08,466 –> 00:04:10,200
中国联通的结果
149
00:04:10,266 –> 00:04:11,066
什么意思
150
00:04:11,100 –> 00:04:12,600
当微信出来的时候
151
00:04:12,600 –> 00:04:16,366
我们的目光和焦点去全部在那里
152
00:04:16,366 –> 00:04:17,166
看微信
153
00:04:17,300 –> 00:04:20,100
然后结果大家都不发短信息了
154
00:04:20,100 –> 00:04:22,666
你今天是尽可能的发短信息
155
00:04:22,666 –> 00:04:23,600
还是发微信
156
00:04:24,766 –> 00:04:26,400
同意是发微信的请举手
157
00:04:26,533 –> 00:04:28,766
你记住新媒体
158
00:04:29,000 –> 00:04:32,966
自媒体必定会把传统媒体给干掉
159
00:04:33,666 –> 00:04:35,600
你今天已经多久没有看电视了
160
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来告诉我
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00:04:36,066 –> 00:04:36,866
对还不对
162
00:04:37,066 –> 00:04:39,133
你有多久还没没有看报纸了
163
00:04:39,133 –> 00:04:41,866
第二个新型广告渠道
164
00:04:41,966 –> 00:04:45,266
必定会把传统广告渠道去取代
165
00:04:45,266 –> 00:04:47,600
但是这个取代不是马上取代
166
00:04:47,600 –> 00:04:49,766
不是一时间就取代
167
00:04:49,766 –> 00:04:52,166
它会逐步让你的市场萎缩
168
00:04:52,333 –> 00:04:54,666
它会逐步让你的订单萎缩
169
00:04:54,733 –> 00:04:57,366
它会逐步让你的利润萎缩
170
00:04:57,566 –> 00:04:58,600
这个你认同吗
171
00:04:59,300 –> 00:04:59,866
对是的
172
00:04:59,866 –> 00:05:00,933
好很简单
173
00:05:00,933 –> 00:05:02,200
现在就在发声嘛
174
00:05:02,400 –> 00:05:08,333
很简单第一个就是做联动模型
175
00:05:08,666 –> 00:05:11,100
什么叫联动模型就是
176
00:05:12,466 –> 00:05:15,000
购买我家的大屏广告
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00:05:15,200 –> 00:05:18,500
送新型媒体的广告给他
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00:05:18,500 –> 00:05:19,700
做联动组合
179
00:05:20,100 –> 00:05:21,133
也就说白了
180
00:05:21,133 –> 00:05:25,666
第一我不否否定新型广告的价值
181
00:05:25,900 –> 00:05:29,500
但是更重要的是我的这个广告
182
00:05:29,600 –> 00:05:32,100
他的品牌赋能他
183
00:05:32,100 –> 00:05:33,333
的当地影响力
184
00:05:33,333 –> 00:05:34,733
他的价值给他拉上来
185
00:05:34,866 –> 00:05:38,166
第二个就是为价值付费
186
00:05:38,266 –> 00:05:39,800
什么叫为价值付费呢
187
00:05:39,933 –> 00:05:43,666
就是我的广告前端不盈利
188
00:05:43,866 –> 00:05:45,666
我前端只要现金流
189
00:05:46,100 –> 00:05:46,900
什么意思
190
00:05:46,933 –> 00:05:49,900
过去他在我这里打了一个酒的广告
191
00:05:49,900 –> 00:05:51,766
一年我光收他都得收20万
192
00:05:51,800 –> 00:05:54,300
现在不需要给我交20万
193
00:05:54,566 –> 00:06:01,800
现在只需要给我交5万保证金给我
194
00:06:01,800 –> 00:06:03,000
我就给你做了
195
00:06:03,166 –> 00:06:07,200
通过我给你做的这个广告
196
00:06:07,466 –> 00:06:09,533
产生后端的价值
197
00:06:09,666 –> 00:06:11,166
给我做盈利分成
198
00:06:11,333 –> 00:06:13,466
当然这一点你有最大的顾虑是
199
00:06:13,466 –> 00:06:15,500
万一我做了广告没效果怎么办
200
00:06:15,500 –> 00:06:16,166
我告诉你
201
00:06:16,166 –> 00:06:17,666
广告广告就是广告
202
00:06:17,666 –> 00:06:18,533
广而告之
203
00:06:18,600 –> 00:06:21,000
基本上效果只有三个
204
00:06:21,000 –> 00:06:22,300
一个很好
205
00:06:22,300 –> 00:06:23,400
一个一般
206
00:06:23,866 –> 00:06:25,166
第三没效果
207
00:06:25,166 –> 00:06:27,733
因为它跟产品跟各个方面有关系
208
00:06:27,733 –> 00:06:28,866
来告诉我对还不对
209
00:06:29,066 –> 00:06:30,000
所以很简单
210
00:06:30,133 –> 00:06:31,066
那这个时候
211
00:06:31,100 –> 00:06:34,200
你就要学会收他的保证金
212
00:06:34,400 –> 00:06:35,500
收他的现金流
213
00:06:35,600 –> 00:06:38,733
然后把你的广告变成免费广告
214
00:06:38,733 –> 00:06:39,600
就牛逼了
215
00:06:39,666 –> 00:06:40,300
啥叫免费
216
00:06:40,300 –> 00:06:47,666
免广告a做酒水b做礼品c做服装
217
00:06:48,100 –> 00:06:52,133
d做美容e做面膜
218
00:06:52,266 –> 00:06:55,100
然后f做印刷
219
00:06:55,300 –> 00:06:56,266
你会发现
220
00:06:56,366 –> 00:06:59,100
他们彼此之间其实是有需求的
221
00:06:59,733 –> 00:07:00,800
各位理解我的意思吗
222
00:07:01,000 –> 00:07:02,100
就是说白了
223
00:07:02,666 –> 00:07:06,933
做印刷的最近很想找个买面膜的
224
00:07:07,266 –> 00:07:11,866
而这个做面膜的最近想做个印刷材料
225
00:07:12,566 –> 00:07:14,000
他也得找别人
226
00:07:14,000 –> 00:07:18,100
因此把你的大屏广告设计一个模式
227
00:07:18,300 –> 00:07:19,100
做免费
228
00:07:19,766 –> 00:07:21,066
不要钱我告诉你
229
00:07:21,066 –> 00:07:22,266
只要你不要钱
230
00:07:22,500 –> 00:07:23,766
只要你收过路费
231
00:07:23,800 –> 00:07:25,000
我告诉你别人都愿意
232
00:07:25,000 –> 00:07:27,200
你就不再为客户而发愁了
233
00:07:27,200 –> 00:07:28,600
各位你们觉得有没有道理
234
00:07:29,566 –> 00:07:30,600
收你们的保证金
235
00:07:31,333 –> 00:07:33,000
然后正常情况下
236
00:07:33,000 –> 00:07:33,800
别人10万
237
00:07:34,366 –> 00:07:35,600
他的市场还是有的
238
00:07:35,600 –> 00:07:36,133
正常情况下
239
00:07:36,133 –> 00:07:36,900
别人收10万
240
00:07:36,900 –> 00:07:38,266
我5万保证金
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做完之后
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00:07:40,166 –> 00:07:44,466
然后给你同时第二个做产品置换
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什么意思呢
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我们家的
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我们家的广告是 10万块钱的
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这一个月他的广告是10万块钱
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00:07:53,533 –> 00:07:56,933
来这10万块钱的广告要给你家做
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请你给我10万块钱的美容卡
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医疗整形卡
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00:08:00,133 –> 00:08:01,866
就是给我同等价值的产品
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你给我做10万块钱
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给我10万块钱的酒
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00:08:04,666 –> 00:08:05,533
你做10万块钱
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00:08:05,533 –> 00:08:06,533
给我10万块钱面膜
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00:08:06,533 –> 00:08:07,300
你做10万块钱
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给我10万块钱的红酒
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00:08:08,566 –> 00:08:11,600
同时你给我对等的产品
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00:08:11,733 –> 00:08:13,500
再加保证金
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00:08:13,700 –> 00:08:15,533
同时做完了之后
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保证金退回
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00:08:17,166 –> 00:08:18,933
然后我做供应链平台
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00:08:18,933 –> 00:08:20,966
我的平台上有酒
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00:08:21,166 –> 00:08:22,766
有一枚有什么东西
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00:08:22,766 –> 00:08:26,100
然后我再返归到这些企业当中
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00:08:26,133 –> 00:08:27,766
给他们做资源联动
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给他们做产品配销
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给他们做合作
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中间赚扣点
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赚现金流
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做资金占用
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00:08:33,966 –> 00:08:35,200
比如说做医美的
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00:08:35,200 –> 00:08:36,400
他很想找红酒
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然后我这里有
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拿他的产品做价值变现
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来他这里想想
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00:08:41,700 –> 00:08:42,766
想对接医美
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医美的产品好了
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我这里有
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00:08:45,300 –> 00:08:46,900
就是赚后端看不见的钱
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00:08:46,900 –> 00:08:47,733
不能再说
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00:08:47,733 –> 00:08:49,333
再说再说你就会了
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大概就这个情况理解了
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00:08:54,000 –> 00:08:54,800
吗
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00:08:55,100 –> 00:08:56,966
你的这个置换逻辑是不对的
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00:08:56,966 –> 00:08:58,200
你置换了变成库存
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00:08:58,200 –> 00:08:59,300
你都卖都卖不掉
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00:08:59,800 –> 00:09:00,700
对是这样的
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00:09:00,700 –> 00:09:02,566
所以说我有辅导一个做企业的
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00:09:02,566 –> 00:09:04,700
广山山东大河传媒是我的学生
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00:09:04,700 –> 00:09:05,666
我交了十几万吧
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00:09:05,666 –> 00:09:08,066
你现在的置换原因是因为你卖不掉
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00:09:08,066 –> 00:09:08,933
被逼无奈
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00:09:08,966 –> 00:09:10,133
别人给你的
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00:09:10,133 –> 00:09:11,000
我就给你货
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00:09:11,000 –> 00:09:11,666
你干不干
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00:09:11,666 –> 00:09:13,866
你不干你那个凭行闲着
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00:09:13,866 –> 00:09:14,900
所以你才干
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00:09:14,933 –> 00:09:15,866
理解我的意思吗
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00:09:15,866 –> 00:09:20,166
而我是教你精心设计出来后端盈利点
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00:09:20,200 –> 00:09:21,600
前面才去做的
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00:09:22,300 –> 00:09:23,133
你理解了吧
302
00:09:23,333 –> 00:09:24,366
是这样子的
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00:09:24,366 –> 00:09:26,500
所以这个透过商业模式
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00:09:26,500 –> 00:09:27,566
是非常简单能解决
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00:09:27,566 –> 00:09:28,766
的就看你
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00:09:28,900 –> 00:09:30,200
看你识不识货了
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00:09:30,666 –> 00:09:31,700
啊对
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00:09:31,700 –> 00:09:33,366
识货进盒包就解决了
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00:09:33,500 –> 00:09:34,866
啊啊
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00:09:34,900 –> 00:09:35,133
怎么
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00:09:35,133 –> 00:09:35,933
还哪里
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00:09:36,366 –> 00:09:37,166
后边还有一个
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后边完了
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00:09:37,966 –> 00:09:38,733
到这里到这里
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00:09:38,733 –> 00:09:39,500
到到到这里
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那后边就就你
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00:09:40,300 –> 00:09:43,133
就您吧穿白衣服了速度啊
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00:09:46,800 –> 00:09:48,333
啊亲爱的老师
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00:09:48,333 –> 00:09:50,066
各位家人们大家好
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我在这里
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00:09:50,800 –> 00:09:51,866
我有一个问题
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00:09:51,866 –> 00:09:53,500
就是如何
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00:09:53,566 –> 00:09:56,766
如何能让现在的现有的一块场地
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00:09:56,800 –> 00:09:59,733
和现有他的团队能为我所用
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00:10:00,066 –> 00:10:00,666
什么场地
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00:10:00,666 –> 00:10:01,466
什么团队
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00:10:02,366 –> 00:10:04,333
就是比如说一个商场他