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为什么
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我们活没有活成员工内心的偶像
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却活成了员工内心当中很土的模样
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00:00:09,200 –> 00:00:10,400
啊没有活成偶像
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学成了活成了很土的模样
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00:00:12,666 –> 00:00:14,466
是因为我们没有走进90后
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是因为我们不了解00后
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是因为我们没有走进00后的内心
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是我们不懂他们
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00:00:19,300 –> 00:00:21,333
是因为我们不能用他们能接受的方式
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跟他们相处
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00:00:22,400 –> 00:00:25,466
是我们不能用他们能够认可的方式
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跟他们去交流
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来告诉我对还是不对
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对
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00:00:29,400 –> 00:00:31,500
所以凡是不接受年轻人
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凡是排斥年轻人的老板
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out了过时了
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再有一点来跟我说
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凡是当下结果不好
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00:00:40,866 –> 00:00:41,933
就是你过时了
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我讲实话
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你不要伤心
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你不要生气啊
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你不要痛苦
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我告诉你这是真相
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凡是当下结果不好
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就你这一两年
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结果是越来越好了
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还是越来越不好了
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00:00:53,333 –> 00:00:55,466
如果这2年你的结果越来不好了
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你跟这个时代在渐行渐远
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你跟这个时代在渐行渐远
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你的思想过时了
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你的思维过时了
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你的认知过时了
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你的语言过时了
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你都不知道00后之间在探讨什么
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在讲什么话
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在讲什么网络用语
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你不知道
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你不了解
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所以说过时了
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所以
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一个人的年龄分心理年龄和生理年龄
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必须让自己的形象年轻化
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个人IP化
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走进年轻人
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因为这个世界是他们的
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也是我们的
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但归根结底还是他们的
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你知道吗
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来
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今天的老干妈面临巨大的挑战和压力
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因为年轻人不吃老干妈
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来
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有没有听说过有一个产品叫葱伴侣
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有没有有啊
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有听说过的请举手
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我告诉你
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来年轻人比
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先吃那个包装也时尚
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口感也时尚
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中老年人吃老干妈
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但是老干妈的包装很土的
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00:02:00,733 –> 00:02:02,466
不符合90后的审美
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00:02:02,900 –> 00:02:05,400
如果老干妈这么大的企业
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你的客户只抓50后
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只抓60后
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90后抓不住
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00后抓不住
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你知不知道50后60后终会老去的
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但是90后00后却没有衔接
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你的营业额只能下滑呀
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你抓不住年轻人啊
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你就等于是
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你就等于是跟这个时代在脱节了
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来告诉我对不对
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对哪怕你多强大又能怎么样啊
80
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恐龙很强大啊
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不好意思
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恐龙没有迎接
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没有适应
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没有顺应这个时代的变化
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所以恐龙怎么样也灭了
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所以老板要不要主动迎接变化
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要要
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大的变化还是小的变化
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大便还是小便
90
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大便
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太棒
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掌声鼓励
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啊
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这核心啊
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所以各位
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生意逻辑变了
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到底什么是商业模式啊
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对
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企业新时代赚钱和盈利的方式知道吗
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在新时代
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在这个时代
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我们企业如何赚钱
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如何盈利的方式和逻辑
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这我们企业到底该怎么赚钱
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企业透过什么方式盈利
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企业透过什么方式赚钱
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这就叫什么商业模式
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我想请问大家
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你为什么会游泳你学吧
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你为什么会开车
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你学的你为什么会跳交谊舞
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你学的你为什么很懂商务礼仪
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你学的
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你为什么给政府公务员打交道
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政府官员很喜欢你
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你学的你懂得官场的文化
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所有一切都不会进化的
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都是你学的
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你开车有教练
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你游泳有教练
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你弹钢琴
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有教练你打乒乓球有教练
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你今天企业一直在赚钱的路上
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你难道不应该研究研究该如何赚钱吗
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你赚钱背后需要有智囊团
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需要有教练
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需要有人告诉你在今天这个时代
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到底该怎么赚钱
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你也不要说老师
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你都没有我有钱
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你有什么资格教我
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我就告诉你
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教毛主席成为主席的那个老师
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自己不一定当过主席
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教刘翔成为百米跨栏的教练
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他不一定能够跟刘翔跑步
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能够赢过刘翔
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因为他的身高
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他的体长
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他的体能无法超越刘翔
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但是不能因为这个
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而否定他成为刘翔教练的能力
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姚明的教练
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可以把姚明成为中国的篮球王者
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篮球冠军
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但是你让他的教练给姚姚明打篮球
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你让刘翔的教练跟刘翔比百米跨栏
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他不是对手
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就像我跟你比传统生意
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如何做传统生意
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我不是对手
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但不能因为这一点而否定我
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教你如何设计商业模式
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转型升级
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转型盈利方式
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升级盈利能力的能力
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来告诉我
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对还不对
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对很简单
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因为我的角色是教练
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我的角色是教练
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就像驾校教练
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游泳教练
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刘翔教练
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和这个
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呃这个这个这个姚明教练是一样的
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各位什么叫教练
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教练就是能教你做到
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自己做不到
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这就叫教练
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00:05:22,966 –> 00:05:24,166
来同意的请举手
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对我自己做不到
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但是我能教你做到
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知道吗这是核心关键
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就我自己做不到
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自己开800家超市
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我自己做不到
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我自己不花钱可以开几百家店
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但是我懂这样的方法
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你有这样的基础
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我有这样的方法
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只有你的基础加我的方法
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我的方法才会爆发出无穷效果
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来告诉我
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对不对
186
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我又不懂你内部的管理
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我又不懂你那个产品的研发
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又不懂工厂的技术
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又不懂你的采略采购
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那是你的优势
191
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而我的优势是让你换道超车
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让你错位竞争
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所以
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你不能因为我没有做过你那个行业
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而否定我帮到你的能力
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所以说因为我的优势是做
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轻资产的生意
198
00:06:07,900 –> 00:06:09,766
我的优势是做教育培训上
199
00:06:09,766 –> 00:06:10,766
这个老板更奇葩
200
00:06:10,800 –> 00:06:12,666
这个老师他妈净吹牛逼
201
00:06:12,700 –> 00:06:14,000
这个老师啊
202
00:06:14,000 –> 00:06:15,066
自己都没做过生意
203
00:06:15,066 –> 00:06:16,200
自己都没开过公司
204
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我做培训公司就不是公司了吗
205
00:06:19,100 –> 00:06:21,400
我做培训公司难道就不是生意了吗
206
00:06:21,700 –> 00:06:22,933
我怎么就不是生意了
207
00:06:22,933 –> 00:06:23,466
我这个生意
208
00:06:23,466 –> 00:06:24,533
我这个生意轻资产
209
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大现金流
210
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来告诉我
211
00:06:26,400 –> 00:06:27,200
对还不对
212
00:06:27,200 –> 00:06:28,366
我只做暴利生意
213
00:06:28,366 –> 00:06:29,766
我原来我做酒水
214
00:06:29,966 –> 00:06:30,933
我原来做酒水
215
00:06:30,933 –> 00:06:31,666
我顶峰期
216
00:06:31,666 –> 00:06:33,600
我一年做到这6,000多万营业额
217
00:06:33,733 –> 00:06:35,466
后来就是给别人签了个对赌协议
218
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我失败了
219
00:06:36,166 –> 00:06:37,333
我口口味有点大
220
00:06:37,333 –> 00:06:38,100
野心有点大
221
00:06:38,100 –> 00:06:39,600
我不懂得风险控制
222
00:06:39,600 –> 00:06:40,900
我最后又亏掉了
223
00:06:41,166 –> 00:06:42,000
我过去卖酒水
224
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后来发现卖酒水暴利
225
00:06:43,600 –> 00:06:44,366
所以我做酒水
226
00:06:44,366 –> 00:06:45,400
后来我我我
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我这我发现不行
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生意失败了吗
229
00:06:47,266 –> 00:06:48,133
负债470万
230
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赚的钱全亏掉了
231
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我到处听课
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到处成长
233
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到处学习
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00:06:51,400 –> 00:06:52,700
后来我转型做培训
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我过去卖酒水
236
00:06:53,933 –> 00:06:55,900
我今天我今天卖口水
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哈哈哈来告诉我
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00:06:58,366 –> 00:06:59,166
掌声鼓励
239
00:07:03,366 –> 00:07:04,600
卖酒水我还得有包装
240
00:07:04,600 –> 00:07:05,266
我还有成本
241
00:07:05,266 –> 00:07:06,400
我现在卖口水
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我连个成本都没有
243
00:07:08,666 –> 00:07:09,400
我成本就是
244
00:07:09,400 –> 00:07:11,333
3天就就几万块钱的场地费
245
00:07:11,333 –> 00:07:12,200
我有啥成本
246
00:07:12,466 –> 00:07:13,066
那你告诉我
247
00:07:13,066 –> 00:07:13,866
对还不对啊
248
00:07:13,933 –> 00:07:15,000
我怎么不是企业了
249
00:07:15,000 –> 00:07:16,200
我这也是企业啊
250
00:07:16,600 –> 00:07:17,866
这个世界最好的生意
251
00:07:17,866 –> 00:07:18,933
就是教别人赚钱的生
252
00:07:18,933 –> 00:07:19,933
意难道不是吗
253
00:07:20,500 –> 00:07:21,566
来告诉我对不对啊
254
00:07:21,966 –> 00:07:23,333
对啊教别人赚钱
255
00:07:23,333 –> 00:07:23,966
教着教着嘛
256
00:07:23,966 –> 00:07:25,266
自己就很有钱了
257
00:07:27,000 –> 00:07:27,900
同意的请举手
258
00:07:28,066 –> 00:07:29,500
哎你觉得我真不真实
259
00:07:30,066 –> 00:07:31,466
我是一个很真实的人
260
00:07:31,466 –> 00:07:33,133
我在台上什么话都敢说
261
00:07:33,133 –> 00:07:34,933
真的我很真实的人啊
262
00:07:34,933 –> 00:07:35,766
我说实话
263
00:07:35,966 –> 00:07:37,366
所以各位你要理解
264
00:07:37,366 –> 00:07:38,266
这个时代真的变了
265
00:07:38,266 –> 00:07:39,466
你们就是不够虚
266
00:07:39,600 –> 00:07:40,966
你们就太实在
267
00:07:41,133 –> 00:07:42,700
太真实你们不够虚
268
00:07:43,133 –> 00:07:46,200
你们要学会虚实什么结合
269
00:07:47,066 –> 00:07:49,166
所以设计商业模式有三大本质的
270
00:07:49,166 –> 00:07:50,666
第一个你公司如何赚钱
271
00:07:50,733 –> 00:07:52,066
必须思考这个问题
272
00:07:52,066 –> 00:07:53,100
问题即是答案
273
00:07:53,266 –> 00:07:54,866
第一个你公司怎么赚钱
274
00:07:56,100 –> 00:07:56,766
怎么赚钱
275
00:07:56,766 –> 00:07:58,166
牵涉到客户细分
276
00:07:59,300 –> 00:08:03,466
价值主张和关键业务这三个板块
277
00:08:04,166 –> 00:08:08,866
知道吗所以来产品卖飞
278
00:08:09,333 –> 00:08:13,200
产品卖飞有三大法则
279
00:08:13,533 –> 00:08:15,766
写上产品卖飞三大法则
280
00:08:16,000 –> 00:08:18,166
就是你的产品想不想把它卖飞啊
281
00:08:19,300 –> 00:08:21,800
写上第一不要一开始就赚钱
282
00:08:22,500 –> 00:08:25,000
第二不要所有产品都赚钱
283
00:08:25,300 –> 00:08:27,800
第三不要赚所有人的钱
284
00:08:29,000 –> 00:08:30,000
把这三句话写上
285
00:08:30,000 –> 00:08:33,866
产品卖非三大法则产品卖好
286
00:08:34,533 –> 00:08:35,466
产品好卖
287
00:08:35,600 –> 00:08:37,466
产品卖好三大法则
288
00:08:37,700 –> 00:08:45,566
第一不要赚所有人的钱第二个
289
00:08:45,600 –> 00:08:49,266
不要所有产品都赚钱
290
00:08:49,266 –> 00:08:53,466
第三不要一开始就赚钱
291
00:08:53,966 –> 00:08:55,066
一开始赚什么钱
292
00:08:55,066 –> 00:08:57,466
一开始都收199会员费
293
00:08:57,700 –> 00:08:59,900
先收会员费啊
294
00:09:00,733 –> 00:09:01,266
所以
295
00:09:01,266 –> 00:09:03,400
全世界做大的那些超市都这么玩的
296
00:09:03,533 –> 00:09:06,200
所以过去是卖产品差赚差价
297
00:09:06,300 –> 00:09:07,966
现在改成了赚会员费
298
00:09:08,566 –> 00:09:10,066
所以说你得
299
00:09:10,066 –> 00:09:11,000
你得你得
300
00:09:11,000 –> 00:09:13,333
赚钱的模型要发生改变啊
301
00:09:13,333 –> 00:09:14,333
各位记下来了没有
302
00:09:15,566 –> 00:09:16,533
没有啊天呐
303
00:09:16,533 –> 00:09:17,133
我不版诗
304
00:09:17,133 –> 00:09:19,700
你们写不下来啊不要
305
00:09:21,600 –> 00:09:26,333
一开始就赚钱
306
00:09:27,166 –> 00:09:28,866
一开始不要赚钱
307
00:09:28,866 –> 00:09:30,133
一开始赚什么
308
00:09:30,200 –> 00:09:32,000
一开始要赚人气
309
00:09:32,766 –> 00:09:33,800
赚流量
310
00:09:34,533 –> 00:09:35,900
赚人气赚流量
311
00:09:36,900 –> 00:09:38,166
知道吗有了人气
312
00:09:38,166 –> 00:09:39,000
有了流量
313
00:09:39,100 –> 00:09:40,300
赚钱就不是事
314
00:09:40,300 –> 00:09:41,500
没人气没流量
315
00:09:41,500 –> 00:09:42,366
空空如也
316
00:09:42,366 –> 00:09:43,500
赚钱很困难
317
00:09:43,733 –> 00:09:45,366
所以不要一开始就赚钱
318
00:09:46,333 –> 00:09:47,466
来告诉我对还不对
319
00:09:47,766 –> 00:09:49,966
第二个不要所有产品都赚钱
320
00:09:51,333 –> 00:09:54,466
不要所有产品都赚钱
321
00:09:55,800 –> 00:09:57,566
啥叫不要所有产品都赚钱
322
00:09:58,066 –> 00:10:00,533
就是你必须要拿出来一些产品
323
00:10:00,533 –> 00:10:01,800
把它用来圈人
324
00:10:02,533 –> 00:10:04,333
把它用来引流而且把