1
00:00:00,266 –> 00:00:02,066
产品引爆顾客口碑
2
00:00:02,066 –> 00:00:02,900
变成爆品
3
00:00:03,600 –> 00:00:04,466
这是核心
4
00:00:04,800 –> 00:00:05,900
知道变成爆品
5
00:00:06,466 –> 00:00:08,366
写上设计爆品7大关键
6
00:00:09,133 –> 00:00:10,933
设计爆品7大关键
7
00:00:11,400 –> 00:00:16,733
设计爆品设计爆品七大关键
8
00:00:17,333 –> 00:00:18,900
设计爆品七大关键
9
00:00:19,300 –> 00:00:24,600
第一个写上高价值高价值
10
00:00:25,666 –> 00:00:31,366
第四个第第二个写上高诱惑高诱惑
11
00:00:31,766 –> 00:00:34,166
第三个来高频还是低频
12
00:00:35,266 –> 00:00:39,466
高频类高频类啊
13
00:00:39,466 –> 00:00:41,533
来第四个高成本还是低成本
14
00:00:42,200 –> 00:00:43,000
低成本
15
00:00:43,000 –> 00:00:44,066
低成本高成本
16
00:00:45,166 –> 00:00:46,600
同意低成本的请举手
17
00:00:47,666 –> 00:00:48,500
同意高成本
18
00:00:48,500 –> 00:00:49,700
请举手的请举手
19
00:00:50,000 –> 00:00:51,500
两次都没举手的请举手
20
00:00:51,933 –> 00:00:52,933
中央党校毕业
21
00:00:52,933 –> 00:00:55,400
不知道写上高成本
22
00:00:56,066 –> 00:00:57,133
我会给你解释的
23
00:00:57,133 –> 00:00:58,133
不要着急来
24
00:00:58,133 –> 00:01:03,100
高成本所以高价值高诱惑高频类啊
25
00:01:03,100 –> 00:01:06,600
高成本第五个写上刚需类
26
00:01:08,400 –> 00:01:11,566
刚需类刚需类
27
00:01:11,866 –> 00:01:15,566
来第四个第六个高价格是低价格
28
00:01:16,533 –> 00:01:17,533
四高一低
29
00:01:17,666 –> 00:01:18,333
来给我说
30
00:01:18,333 –> 00:01:22,400
低价格低价格低价格
31
00:01:22,500 –> 00:01:28,533
来第七个第七个写上相关联相关联
32
00:01:28,533 –> 00:01:31,466
联是联想的联还是连接的联啊
33
00:01:33,166 –> 00:01:34,100
联想的联吧
34
00:01:34,900 –> 00:01:36,400
相关联啊
35
00:01:36,566 –> 00:01:37,300
来
36
00:01:37,300 –> 00:01:39,533
把这个反过来
37
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写完了没
38
00:01:41,666 –> 00:01:42,366
来跟我说
39
00:01:42,366 –> 00:01:43,200
高价值
40
00:01:44,500 –> 00:01:47,100
高诱惑高品类
41
00:01:48,066 –> 00:01:54,133
高成本刚需类低价格相关联
42
00:01:56,400 –> 00:01:58,133
我们首先来解释一下
43
00:01:58,366 –> 00:02:01,400
来爆品是引爆顾客口碑
44
00:02:01,400 –> 00:02:03,366
而且卖爆的产品就叫爆品
45
00:02:03,366 –> 00:02:04,366
来告诉我对不对
46
00:02:05,133 –> 00:02:07,166
那么这个爆品它有两个特点
47
00:02:07,166 –> 00:02:09,266
第一个叫引爆口碑
48
00:02:09,866 –> 00:02:11,133
第一个叫引爆
49
00:02:11,200 –> 00:02:12,700
第二个叫卖爆
50
00:02:13,333 –> 00:02:14,333
那么各位
51
00:02:14,366 –> 00:02:15,866
只有引爆卖爆了
52
00:02:15,866 –> 00:02:17,533
你公司才能解决流量问题
53
00:02:17,533 –> 00:02:18,800
才能解决圈人问题
54
00:02:18,800 –> 00:02:20,533
因为今天做生意更缺的是人
55
00:02:20,533 –> 00:02:21,500
而不是货
56
00:02:21,500 –> 00:02:22,866
来告诉我对还是不对
57
00:02:23,666 –> 00:02:26,566
那么你最终想卖的是爆品
58
00:02:26,566 –> 00:02:29,700
还是想卖的是通过爆品引流进来
59
00:02:29,700 –> 00:02:31,133
再产生后端盈利
60
00:02:32,366 –> 00:02:33,800
那产生后端盈利
61
00:02:33,800 –> 00:02:35,800
你前端的产品要不要和后
62
00:02:35,800 –> 00:02:37,000
端的产品相关联
63
00:02:37,866 –> 00:02:38,666
举例说明
64
00:02:39,366 –> 00:02:40,466
有一个老老板
65
00:02:40,933 –> 00:02:41,366
是陈老师
66
00:02:41,366 –> 00:02:43,100
辅导的一个成都卖墓地的老板
67
00:02:43,166 –> 00:02:44,400
这个老板还是很牛逼
68
00:02:44,500 –> 00:02:47,400
让我辅导完设计墓地之前跟我谈判
69
00:02:47,500 –> 00:02:48,566
老师能不能有个优惠
70
00:02:48,566 –> 00:02:49,666
我说我不给你扯优惠
71
00:02:49,666 –> 00:02:50,533
你不给我扯别的
72
00:02:50,533 –> 00:02:52,133
298,000一分钱都不能少
73
00:02:52,133 –> 00:02:52,733
你是
74
00:02:52,733 –> 00:02:55,100
请问你希不希望老师给你的打折
75
00:02:55,100 –> 00:02:55,900
能不能服务
76
00:02:56,166 –> 00:02:56,933
他说打折不服务
77
00:02:56,933 –> 00:02:57,766
我说打折
78
00:02:57,800 –> 00:02:59,000
你希望我打折服务
79
00:02:59,000 –> 00:03:00,000
我就给你价格打折
80
00:03:00,000 –> 00:03:01,666
你希望我打折服务不打折
81
00:03:01,666 –> 00:03:02,866
那价格也不能打折
82
00:03:02,900 –> 00:03:03,866
因为这是我的品质
83
00:03:03,866 –> 00:03:04,700
我值这个价
84
00:03:04,866 –> 00:03:05,900
他老师啥也别说了
85
00:03:05,900 –> 00:03:06,766
好好给我设计模式
86
00:03:06,766 –> 00:03:07,966
看我的墓地怎么卖飞
87
00:03:07,966 –> 00:03:09,133
如果能把墓地卖飞了
88
00:03:09,133 –> 00:03:10,666
最好的位置我留给你没问题
89
00:03:10,666 –> 00:03:11,666
哈哈哈
90
00:03:11,666 –> 00:03:12,766
我说你给我闭嘴
91
00:03:13,066 –> 00:03:14,866
我我还能死到你成都去啊
92
00:03:14,866 –> 00:03:14,933
我我
93
00:03:14,933 –> 00:03:17,500
我不要他老师不用客气他
94
00:03:17,500 –> 00:03:19,733
谁跟你客气啊啊
95
00:03:20,266 –> 00:03:21,133
潘老师我跟你讲
96
00:03:21,133 –> 00:03:23,333
你不要觉得你有17套房子
97
00:03:23,400 –> 00:03:25,266
你不要告诉我你深圳广州有房子
98
00:03:25,266 –> 00:03:27,066
你不要告诉我你济南有大别墅
99
00:03:27,066 –> 00:03:27,533
我跟你讲
100
00:03:27,533 –> 00:03:29,533
老师那都是你临时的居所
101
00:03:29,533 –> 00:03:31,533
我这里才是你将来永远的家
102
00:03:33,133 –> 00:03:34,400
太嚣张了你知道吗
103
00:03:34,400 –> 00:03:35,766
我说我不会去的
104
00:03:36,000 –> 00:03:36,600
他说老师
105
00:03:36,600 –> 00:03:38,366
我早晚有一天等到你
106
00:03:38,400 –> 00:03:39,366
哈哈哈
107
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这太嚣张了
108
00:03:40,166 –> 00:03:40,966
你知道吗
109
00:03:40,966 –> 00:03:43,400
后来我把模式给他设计了
110
00:03:43,400 –> 00:03:45,566
我明天给你讲我怎么帮助别人设计
111
00:03:45,566 –> 00:03:48,366
卖墓地业务员干掉了2/3
112
00:03:48,500 –> 00:03:49,866
营业额翻了4倍
113
00:03:50,100 –> 00:03:52,466
直接把客户变股东啊
114
00:03:52,466 –> 00:03:53,800
直接给他裂变
115
00:03:53,966 –> 00:03:56,533
结果后来设计完了之后
116
00:03:56,533 –> 00:03:57,500
业效果挺好的
117
00:03:57,500 –> 00:03:58,900
正整天给我做工作
118
00:03:58,966 –> 00:04:02,066
陈老师能不能在我的墓地的下边开课
119
00:04:02,133 –> 00:04:03,700
然后我给你找个五星级酒店
120
00:04:03,700 –> 00:04:04,600
包吃包住
121
00:04:04,600 –> 00:04:06,200
所有东西全程我招待开
122
00:04:06,200 –> 00:04:06,666
完课之后
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00:04:06,666 –> 00:04:06,900
老师
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00:04:06,900 –> 00:04:08,700
你的高端客户带到我这里看看墓地
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00:04:08,700 –> 00:04:09,333
买买墓地
126
00:04:09,333 –> 00:04:10,333
老师我给你分成
127
00:04:11,133 –> 00:04:12,466
我一直没答应
128
00:04:12,933 –> 00:04:13,533
他说老师
129
00:04:13,533 –> 00:04:15,300
你怎么跟钱过不去呢
130
00:04:15,300 –> 00:04:17,666
这些老板他们有需求
131
00:04:17,700 –> 00:04:19,500
他们早晚都都都要买
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00:04:19,666 –> 00:04:20,966
老师你你看看
133
00:04:20,966 –> 00:04:21,700
咱给你分成
134
00:04:21,700 –> 00:04:22,733
我这个利润很高
135
00:04:22,733 –> 00:04:24,000
老师我这个还能增值
136
00:04:24,000 –> 00:04:24,800
还不限购
137
00:04:25,400 –> 00:04:26,366
我这个还不限购
138
00:04:26,466 –> 00:04:28,333
而且老师我这个还可以产权转让啊
139
00:04:28,333 –> 00:04:29,333
真的老师挺好
140
00:04:29,333 –> 00:04:30,500
老师我就指定一个
141
00:04:30,500 –> 00:04:31,200
你不用买
142
00:04:31,200 –> 00:04:32,500
我就说这个是你的
143
00:04:32,500 –> 00:04:33,700
将来他们都跟你在一起
144
00:04:33,700 –> 00:04:35,600
到时候到天堂还可以游学
145
00:04:36,533 –> 00:04:38,333
挺好的他们都给你将来做邻居
146
00:04:38,333 –> 00:04:39,133
大家一起嘛
147
00:04:39,133 –> 00:04:39,966
打打麻将
148
00:04:40,000 –> 00:04:41,333
这个找团队散散步
149
00:04:41,333 –> 00:04:42,866
我靠他妈说的我毛骨悚然
150
00:04:42,866 –> 00:04:43,400
你知道吗
151
00:04:43,400 –> 00:04:44,300
哈哈哈
152
00:04:44,300 –> 00:04:45,933
来我想请问我有没有给他推
153
00:04:45,933 –> 00:04:46,900
他的目的有没有
154
00:04:48,066 –> 00:04:49,500
请问我的培训课程
155
00:04:49,500 –> 00:04:51,200
跟他那个产品相不相关联
156
00:04:52,300 –> 00:04:52,966
不相关联
157
00:04:52,966 –> 00:04:54,100
那个钱我就不能赚
158
00:04:54,200 –> 00:04:56,300
因为我讲着讲着老是给你们引导墓地
159
00:04:56,300 –> 00:04:57,566
讲着讲着就引导墓地
160
00:04:57,933 –> 00:04:59,666
结果你们下次还来复训吗
161
00:05:00,500 –> 00:05:02,500
我靠不便来复训了
162
00:05:02,500 –> 00:05:03,900
一来复训都谈墓地
163
00:05:03,900 –> 00:05:04,800
这个老师妈的
164
00:05:04,866 –> 00:05:06,733
一看他妈的就是想引导我们卖墓地
165
00:05:06,733 –> 00:05:08,000
买墓地就不来了呀
166
00:05:08,000 –> 00:05:09,533
所以那个钱我就不能赚呀
167
00:05:09,533 –> 00:05:10,066
来告诉我
168
00:05:10,066 –> 00:05:10,866
对还不对
169
00:05:11,333 –> 00:05:12,600
他说钱不行啊
170
00:05:12,766 –> 00:05:13,800
所以就没赚啊
171
00:05:14,100 –> 00:05:15,533
所以他不相关联啊
172
00:05:15,533 –> 00:05:16,733
来你们告诉我有没有道理
173
00:05:17,533 –> 00:05:18,266
来各位
174
00:05:18,266 –> 00:05:20,133
为什么是高成本
175
00:05:21,500 –> 00:05:22,700
我们来解释一下
176
00:05:23,966 –> 00:05:28,466
来陈老师辅导了一个龙虾馆
177
00:05:29,200 –> 00:05:32,166
这个龙虾馆用我设计的模式
178
00:05:32,166 –> 00:05:33,900
营业额暴涨了3倍
179
00:05:34,200 –> 00:05:35,766
现金流放大了5倍
180
00:05:36,100 –> 00:05:36,933
你认真听
181
00:05:37,000 –> 00:05:37,866
想不想知道
182
00:05:37,900 –> 00:05:38,800
怎么帮他做到的
183
00:05:38,800 –> 00:05:39,866
各位想不想知道
184
00:05:40,166 –> 00:05:40,200
想
185
00:05:40,200 –> 00:05:43,300
这个龙虾馆过去的生意一直不太好
186
00:05:43,300 –> 00:05:44,333
价格不算贵
187
00:05:44,333 –> 00:05:46,966
我问你我说你的产品是怎么定价的
188
00:05:46,966 –> 00:05:49,366
他说我的产品参考我的竞争对手
189
00:05:49,666 –> 00:05:49,966
我说
190
00:05:49,966 –> 00:05:52,666
你的竞争对手的龙虾是多少钱一斤
191
00:05:53,100 –> 00:05:57,733
他说我的竞争对手的龙虾是78一斤
192
00:05:57,733 –> 00:05:58,533
打个比方
193
00:05:59,066 –> 00:06:00,933
我说你家龙虾是多少钱一斤
194
00:06:01,266 –> 00:06:04,400
他说我家龙虾是88一斤
195
00:06:04,533 –> 00:06:07,166
我说为什么你家龙虾比他家贵
196
00:06:07,333 –> 00:06:08,400
他说很简单
197
00:06:08,533 –> 00:06:11,733
因为我家的龙虾品质比他家干嘛好
198
00:06:11,733 –> 00:06:14,500
我家的龙虾个头比他家干嘛大
199
00:06:14,566 –> 00:06:17,200
因此我说那他家的龙虾成本是多少钱
200
00:06:17,366 –> 00:06:19,333
他说他家的成本是58
201
00:06:20,600 –> 00:06:22,000
我说那你家的成本呢
202
00:06:22,500 –> 00:06:24,866
他说我家的成本是68
203
00:06:24,866 –> 00:06:26,000
来记住成本
204
00:06:26,133 –> 00:06:28,166
所以他家的成本是58
205
00:06:28,333 –> 00:06:30,266
所以卖78赚了20
206
00:06:30,266 –> 00:06:31,066
打个比方
207
00:06:31,066 –> 00:06:32,766
然后他家的成本是68
208
00:06:32,766 –> 00:06:34,366
卖88是不是也很正常
209
00:06:34,900 –> 00:06:35,600
来告诉我是不是
210
00:06:35,600 –> 00:06:36,400
正不正常
211
00:06:36,966 –> 00:06:38,933
你这叫竞争逻辑
212
00:06:39,300 –> 00:06:40,466
啥叫竞争逻辑
213
00:06:40,466 –> 00:06:42,500
竞争逻辑在今天这个时代是错的
214
00:06:42,500 –> 00:06:43,600
什么叫竞争逻辑
215
00:06:43,700 –> 00:06:46,566
就是说他家为什么78呀
216
00:06:46,766 –> 00:06:49,000
因为他家个头比我家小啊
217
00:06:49,066 –> 00:06:50,600
为什么你家78呀
218
00:06:50,600 –> 00:06:52,566
因为我家个头比他家大呀
219
00:06:52,566 –> 00:06:53,933
为什么你家88呀
220
00:06:53,933 –> 00:06:55,400
因为我家肉比他家多呀
221
00:06:55,400 –> 00:06:56,800
那为什么他家78呀
222
00:06:56,800 –> 00:06:58,100
因为他家肉比我家少啊
223
00:06:58,100 –> 00:06:59,166
他家个头比我家小啊
224
00:06:59,166 –> 00:07:00,533
对的这叫竞争逻辑
225
00:07:01,266 –> 00:07:03,400
这个逻辑不会引爆顾客口碑
226
00:07:03,466 –> 00:07:05,966
而真正牛逼的是双爆逻辑
227
00:07:06,000 –> 00:07:07,333
是双胜逻辑
228
00:07:07,333 –> 00:07:07,866
来各位
229
00:07:07,866 –> 00:07:08,700
什么叫双胜
230
00:07:08,700 –> 00:07:11,066
第一个价格上取胜
231
00:07:11,500 –> 00:07:14,166
第二个品质上还取胜
232
00:07:14,200 –> 00:07:14,966
这个品质
233
00:07:14,966 –> 00:07:17,000
我可以把它理解为叫价值取胜
234
00:07:17,000 –> 00:07:18,500
来给我说价值取胜
235
00:07:19,700 –> 00:07:22,500
价格取胜就什么意思呢
236
00:07:23,600 –> 00:07:27,133
我家的龙虾成本是68
237
00:07:27,733 –> 00:07:29,600
然后我家不卖88
238
00:07:30,200 –> 00:07:33,400
我家也卖多少 78
239
00:07:33,733 –> 00:07:35,200
我家甚至不卖78
240
00:07:35,200 –> 00:07:36,533
我家他妈卖76
241
00:07:37,600 –> 00:07:38,800
我家卖76
242
00:07:39,400 –> 00:07:40,000
如果这么
243
00:07:40,000 –> 00:07:42,000
举例你还不明白
244
00:07:42,000 –> 00:07:43,266
我们就这么举例吧
245
00:07:43,266 –> 00:07:44,900
就是我们这么举例吧
246
00:07:44,900 –> 00:07:48,166
就是说别人家的龙虾是78一斤
247
00:07:48,333 –> 00:07:50,266
他家的龙虾是88一斤
248
00:07:50,400 –> 00:07:52,466
然后别人家的成本是48
249
00:07:52,800 –> 00:07:54,066
所以说加了30
250
00:07:54,066 –> 00:07:55,300
他家的成本是多少
251
00:07:56,133 –> 00:07:57,700
58 这样更好理解
252
00:07:57,733 –> 00:07:59,266
58一斤啊
253
00:07:59,266 –> 00:08:01,266
成本58一斤来
254
00:08:01,666 –> 00:08:05,966
这个时候别人家48一斤
255
00:08:06,000 –> 00:08:10,400
卖78 而你家的成本是58一斤来
256
00:08:10,400 –> 00:08:12,366
别人家卖78一斤
257
00:08:12,366 –> 00:08:13,733
你家卖多少钱呢
258
00:08:14,466 –> 00:08:15,600
你家卖60万
259
00:08:16,766 –> 00:08:19,200
这个时候你知道会发生什么吗
260
00:08:19,500 –> 00:08:22,400
这个时候客户到你家体验完之后
261
00:08:22,400 –> 00:08:23,333
直接说卧槽
262
00:08:23,866 –> 00:08:25,466
他妈个头比别人家大
263
00:08:26,133 –> 00:08:28,500
价格比别人家低
264
00:08:29,000 –> 00:08:31,866
客户就会给你形成爆炸级的口碑
265
00:08:31,866 –> 00:08:32,666
什么
266
00:08:33,400 –> 00:08:34,933
爆炸级的口碑传播
267
00:08:35,066 –> 00:08:39,533
然后他会抑制不住的给别人分享
268
00:08:39,600 –> 00:08:44,100
把他自己变成你家免费的业务员
269
00:08:45,100 –> 00:08:46,100
哎各位理解了没
270
00:08:46,533 –> 00:08:47,533
这个时候干嘛
271
00:08:47,600 –> 00:08:48,666
这个时候就会给
272
00:08:48,666 –> 00:08:49,766
他就会这么说了
273
00:08:50,900 –> 00:08:52,700
哎我跟你讲啊
274
00:08:52,966 –> 00:08:55,466
我靠我今天到了一个龙虾馆
275
00:08:55,666 –> 00:08:56,466
不一样哎
276
00:08:56,533 –> 00:08:57,966
那感觉太牛逼了
277
00:08:57,966 –> 00:09:00,900
我今天吃的龙虾68一斤啊
278
00:09:00,966 –> 00:09:03,300
比别人家的龙虾个头大的
279
00:09:03,700 –> 00:09:04,900
口感好的
280
00:09:05,166 –> 00:09:06,133
肉多的
281
00:09:06,766 –> 00:09:08,200
而且还便宜的
282
00:09:08,333 –> 00:09:10,933
别人家我他妈原来都是吃的78一斤的
283
00:09:10,933 –> 00:09:12,133
个头比他家小
284
00:09:12,566 –> 00:09:13,200
我跟你说
285
00:09:13,200 –> 00:09:14,600
口感还不如他家好
286
00:09:14,600 –> 00:09:15,766
肉还不如他家多
287
00:09:15,933 –> 00:09:18,066
来客户给你做了免费的宣传
288
00:09:18,200 –> 00:09:21,600
只要你前端用这个解决了引流的问题
289
00:09:21,733 –> 00:09:25,766
后端我会给你设计无数种盈利点
290
00:09:26,666 –> 00:09:27,400
所以
291
00:09:27,400 –> 00:09:32,366
做生意应该永远思考的是前端和后端
292
00:09:32,600 –> 00:09:35,700
各位前端和后端要怎么设计
293
00:09:35,733 –> 00:09:36,200
各位
294
00:09:36,200 –> 00:09:40,266
前端要想尽一切办法增加客流量
295
00:09:40,300 –> 00:09:42,066
来跟我说增加客流量
296
00:09:42,400 –> 00:09:43,933
增加客流量
297
00:09:44,300 –> 00:09:45,766
前端增加客流量
298
00:09:45,800 –> 00:09:47,200
后端怎么样
299
00:09:47,566 –> 00:09:52,500
后端要学会放大和盈利点
300
00:09:52,800 –> 00:09:53,666
后端要放大
301
00:09:53,666 –> 00:09:54,966
盈利点来跟我说
302
00:09:54,966 –> 00:09:56,333
前端增加客流量
303
00:09:58,766 –> 00:10:00,366
后端放大盈利点
304
00:10:00,800 –> 00:10:02,666
后端放大盈利点
305
00:10:02,766 –> 00:10:04,066
来你告诉我对还不对