1
00:00:00,466 –> 00:00:01,400
你没有这套逻辑
2
00:00:01,400 –> 00:00:02,366
你今天做什么店啊
3
00:00:02,366 –> 00:00:03,533
你搞什么生意啊
4
00:00:03,700 –> 00:00:04,966
所以啥叫爆品
5
00:00:05,266 –> 00:00:07,500
在客户不相信你的那一刻
6
00:00:08,200 –> 00:00:10,500
你必须给他最好的品质
7
00:00:11,100 –> 00:00:13,500
然后还要给他最低的价格
8
00:00:13,733 –> 00:00:16,500
让客户瞬间选择相信你
9
00:00:17,066 –> 00:00:19,133
来跟我说竞争的最高境界
10
00:00:21,500 –> 00:00:22,800
就是我一出手
11
00:00:24,666 –> 00:00:26,333
让对方没有还手的余地
12
00:00:29,166 –> 00:00:30,333
竞争的最高境界
13
00:00:30,333 –> 00:00:32,700
就是不跟对手在同一维度竞争
14
00:00:34,133 –> 00:00:35,900
不跟对手在同一维度竞争
15
00:00:36,100 –> 00:00:38,666
刚开始要设计你家的引流模型
16
00:00:38,666 –> 00:00:40,533
引流引流模型
17
00:00:41,300 –> 00:00:44,600
来翻过设计你家的引流模型啊
18
00:00:44,733 –> 00:00:45,900
引流啊
19
00:00:46,866 –> 00:00:48,066
引流模式
20
00:00:49,133 –> 00:00:50,300
引流模式
21
00:00:50,500 –> 00:00:53,000
然后再到粘性模式
22
00:00:53,466 –> 00:00:55,566
然后再到粘性模式
23
00:00:56,100 –> 00:00:59,500
理解吗然后再到盈利模式
24
00:01:00,600 –> 00:01:01,666
盈利模式
25
00:01:02,000 –> 00:01:06,133
然后再到延伸模式延伸模式延伸
26
00:01:06,133 –> 00:01:08,533
延伸盈利叫延伸模式
27
00:01:08,933 –> 00:01:09,800
延伸模式
28
00:01:09,800 –> 00:01:11,766
来跟我说引流模式
29
00:01:13,200 –> 00:01:16,166
粘性模式盈利模式
30
00:01:17,566 –> 00:01:18,600
延伸模式
31
00:01:19,866 –> 00:01:24,066
引流是把客户吸引来
32
00:01:24,133 –> 00:01:25,200
这叫引流
33
00:01:25,500 –> 00:01:29,066
粘性怎么证明你的客户跟你有粘性
34
00:01:29,066 –> 00:01:30,966
他还再不再回来
35
00:01:31,100 –> 00:01:34,200
必须设计让顾客再回来的模式
36
00:01:34,600 –> 00:01:35,133
然后
37
00:01:35,133 –> 00:01:39,566
盈利模式是让客户为你而留下来了
38
00:01:39,566 –> 00:01:41,133
你才考虑赚他钱
39
00:01:41,366 –> 00:01:43,300
然后叫留下来
40
00:01:43,300 –> 00:01:46,066
延伸再思考你要多赚点
41
00:01:46,366 –> 00:01:47,900
所以各位前端
42
00:01:48,000 –> 00:01:50,333
来跟我说前端不赚或少赚
43
00:01:52,966 –> 00:01:54,566
前端要不赚或少赚
44
00:01:54,666 –> 00:01:56,166
因为你前端只要一赚钱
45
00:01:56,166 –> 00:01:57,200
客户就不来了
46
00:01:58,066 –> 00:01:58,666
来告诉我
47
00:01:58,666 –> 00:01:59,066
对还不对
48
00:01:59,066 –> 00:01:59,866
对
49
00:02:00,100 –> 00:02:02,466
所以来跟我说引流是吸引来
50
00:02:04,500 –> 00:02:05,900
粘性是再回来
51
00:02:06,200 –> 00:02:07,266
粘性是再回来
52
00:02:07,500 –> 00:02:08,866
盈利是留下来
53
00:02:09,166 –> 00:02:10,333
盈利是留下来
54
00:02:10,400 –> 00:02:12,466
延伸在思考如何多锻炼
55
00:02:12,766 –> 00:02:14,800
延伸是在思考多锻炼
56
00:02:15,566 –> 00:02:16,766
来告诉我对还不对
57
00:02:17,133 –> 00:02:17,933
对
58
00:02:18,066 –> 00:02:21,266
所以陈老师辅导了一个饭店
59
00:02:21,566 –> 00:02:22,400
仔细听各位
60
00:02:22,400 –> 00:02:23,500
接下来内容非常重要
61
00:02:23,500 –> 00:02:24,766
陈老师辅导了一个饭店
62
00:02:24,933 –> 00:02:25,966
这个饭店
63
00:02:26,166 –> 00:02:27,800
营业额通过陈老师的辅导
64
00:02:27,800 –> 00:02:29,266
营业额直接放大了5倍
65
00:02:29,700 –> 00:02:31,266
直接营业额放大了5倍
66
00:02:31,300 –> 00:02:32,866
我只是用了一个小小的方法
67
00:02:32,866 –> 00:02:34,933
让他营业额直接放大5倍
68
00:02:34,966 –> 00:02:36,700
来各位想不想知道怎么做到的
69
00:02:37,066 –> 00:02:37,566
想
70
00:02:37,566 –> 00:02:39,600
就是所有到他家吃饭的人
71
00:02:39,800 –> 00:02:41,200
所有到他家吃饭的人
72
00:02:41,200 –> 00:02:42,366
在结账的那一刻
73
00:02:42,366 –> 00:02:44,466
直接问顾客客服先生来
74
00:02:44,466 –> 00:02:45,400
今天结账
75
00:02:45,966 –> 00:02:48,100
总共今天吃饭400块
76
00:02:48,566 –> 00:02:49,933
今天吃饭400块
77
00:02:50,166 –> 00:02:50,966
张老板
78
00:02:51,133 –> 00:02:55,100
请问我们现在饭店有一个模式
79
00:02:55,100 –> 00:02:56,366
就是让你到我家吃饭
80
00:02:56,366 –> 00:02:57,366
永久免单
81
00:02:57,500 –> 00:02:58,700
再也不用花钱了
82
00:02:58,700 –> 00:02:59,900
你看行不行
83
00:02:59,966 –> 00:03:01,400
对方说你少来这个套路
84
00:03:01,400 –> 00:03:02,400
我靠还永久免单
85
00:03:02,400 –> 00:03:03,466
你告诉我你扯啥
86
00:03:03,666 –> 00:03:04,466
怎么玩
87
00:03:04,900 –> 00:03:08,266
很简单张老板今天吃饭400块钱
88
00:03:08,666 –> 00:03:13,500
所以张老板今天第一在我家3倍充值
89
00:03:13,800 –> 00:03:16,133
3倍充值当场免单
90
00:03:16,366 –> 00:03:19,566
各位什么叫3倍充值当场免单
91
00:03:19,600 –> 00:03:22,500
就是你今天充值1,200块钱
92
00:03:22,500 –> 00:03:24,600
你的卡里余额还是1,200块钱
93
00:03:24,600 –> 00:03:25,500
这一单免了
94
00:03:25,500 –> 00:03:26,900
各位这个听懂的请举手
95
00:03:27,933 –> 00:03:29,366
好第二个
96
00:03:30,000 –> 00:03:32,700
我们今天现场
97
00:03:32,933 –> 00:03:37,166
同时再送你800块钱的啤酒
98
00:03:37,533 –> 00:03:39,933
这个啤酒是放在我们店里
99
00:03:39,933 –> 00:03:41,366
叫到店自饮
100
00:03:41,700 –> 00:03:45,500
到店自饮谢绝什么外带
101
00:03:45,500 –> 00:03:46,533
谢绝外带
102
00:03:46,600 –> 00:03:50,866
第三今天只要在我家充值1,200块钱
103
00:03:50,866 –> 00:03:54,200
我再送你价值800元的
104
00:03:54,200 –> 00:03:56,300
法国进口原装红酒
105
00:03:56,566 –> 00:03:58,900
这个红酒可以直接带走
106
00:03:58,966 –> 00:04:00,300
招待你的朋友
107
00:04:00,533 –> 00:04:02,000
这是第三来
108
00:04:02,000 –> 00:04:03,400
请问讲到此刻
109
00:04:03,900 –> 00:04:06,800
你对这个饭店充值1,200块钱
110
00:04:06,800 –> 00:04:08,266
有没有动力来
111
00:04:08,266 –> 00:04:09,766
你觉得有点动力的请举手
112
00:04:10,000 –> 00:04:10,733
好手放下
113
00:04:10,733 –> 00:04:12,400
还不够第四个
114
00:04:13,300 –> 00:04:16,900
第四个今天在我家现场
115
00:04:16,933 –> 00:04:20,866
然后充值1,200元
116
00:04:21,133 –> 00:04:24,000
你以后在我们家吃饭
117
00:04:24,133 –> 00:04:27,566
然后推市返还
118
00:04:27,933 –> 00:04:29,566
各位什么叫推迟返还
119
00:04:29,666 –> 00:04:32,500
很简单你充值1,200元
120
00:04:32,533 –> 00:04:34,400
你只要第五步
121
00:04:34,400 –> 00:04:36,700
给我家介绍的朋友
122
00:04:37,200 –> 00:04:38,466
然后到我家来
123
00:04:38,466 –> 00:04:40,366
充值然后不用管
124
00:04:40,366 –> 00:04:42,766
我们会送你10张
125
00:04:43,566 –> 00:04:44,900
我会送你10张
126
00:04:44,900 –> 00:04:49,766
我们家特色菜剁椒鱼头的体验卡
127
00:04:50,066 –> 00:04:51,666
你身边的朋友
128
00:04:51,700 –> 00:04:54,933
拿着你作为我们家VIP会员的朋友
129
00:04:54,933 –> 00:04:56,100
的这个体验卡
130
00:04:56,333 –> 00:04:57,766
10张到我们家
131
00:04:57,766 –> 00:05:00,366
每个朋友每顿餐限用一张
132
00:05:00,733 –> 00:05:02,400
这10张剁椒鱼头卡
133
00:05:02,500 –> 00:05:05,533
每一张的剁椒鱼头是88一份
134
00:05:05,533 –> 00:05:08,166
我送你888块钱的
135
00:05:08,200 –> 00:05:11,000
888块钱的剁椒鱼头的消费卡
136
00:05:11,133 –> 00:05:12,533
这个卡你自己不能用
137
00:05:12,533 –> 00:05:13,700
送给你身边的朋友
138
00:05:13,700 –> 00:05:17,866
你身边朋友到我们家吃剁椒鱼头免费
139
00:05:18,933 –> 00:05:19,866
我就不相信
140
00:05:19,866 –> 00:05:22,200
他在你家只点一个剁椒鱼头
141
00:05:22,200 –> 00:05:24,100
干吃连个米饭都不点
142
00:05:24,366 –> 00:05:25,566
连瓶酒都不点
143
00:05:25,566 –> 00:05:26,866
连个别的菜都不点
144
00:05:26,866 –> 00:05:28,733
两个人就在那里干吃剁椒鱼头
145
00:05:28,733 –> 00:05:29,466
你就认了吧
146
00:05:29,466 –> 00:05:31,166
请问这种客户多还是少
147
00:05:32,066 –> 00:05:33,900
只要他把这个卡送出去
148
00:05:33,933 –> 00:05:35,266
只要有人来吃
149
00:05:35,400 –> 00:05:38,266
这10个人来到你家吃剁椒鱼头
150
00:05:38,300 –> 00:05:41,200
这10个人有没有可能有人继续在充值
151
00:05:41,266 –> 00:05:42,700
这10个人有没有可能
152
00:05:42,700 –> 00:05:44,666
有人继续在成为他们家的会员
153
00:05:44,666 –> 00:05:46,933
这10个人有没有可能在他家消费
154
00:05:46,933 –> 00:05:48,133
变成300-500
155
00:05:48,366 –> 00:05:48,966
有没有可能
156
00:05:48,966 –> 00:05:50,200
通过这一个会员
157
00:05:50,200 –> 00:05:50,500
给他
158
00:05:50,500 –> 00:05:53,733
裂变后端会员的功能和方法和价值
159
00:05:53,733 –> 00:05:54,100
来告诉我
160
00:05:54,100 –> 00:05:54,900
有没有有
161
00:05:55,466 –> 00:05:57,566
所以这就是第五个
162
00:05:57,566 –> 00:06:00,066
给你送10张剁椒鱼头体验卡
163
00:06:00,133 –> 00:06:01,533
这10张剁椒鱼头卡
164
00:06:01,533 –> 00:06:02,800
只要他们的充值
165
00:06:02,866 –> 00:06:04,533
你身边的这10个朋友
166
00:06:04,600 –> 00:06:07,933
只要累计在我家充值超过4,800元
167
00:06:08,333 –> 00:06:10,200
因为你是总共充了1,200
168
00:06:10,266 –> 00:06:12,566
如果他们充值超过4,800元
169
00:06:12,566 –> 00:06:15,700
我直接把你的1,200元返还
170
00:06:15,933 –> 00:06:18,066
直接把这个客户变成业务员
171
00:06:18,066 –> 00:06:20,733
请问此时他充值有没有动力来
172
00:06:20,733 –> 00:06:22,200
有动力的请举手来
173
00:06:22,200 –> 00:06:25,866
手放下所以4倍充值直接返还来
174
00:06:25,866 –> 00:06:29,333
第五第六步你到我家吃饭
175
00:06:29,333 –> 00:06:30,366
永久免单
176
00:06:30,366 –> 00:06:31,166
他说卧槽什
177
00:06:31,166 –> 00:06:33,766
么套路到我到你家吃饭永久免单
178
00:06:33,800 –> 00:06:35,166
对的张老板
179
00:06:35,166 –> 00:06:37,200
以后到我家吃饭永久免单
180
00:06:37,200 –> 00:06:38,866
你告诉我怎么永久免单
181
00:06:38,933 –> 00:06:40,666
就是以后你到我家吃饭
182
00:06:40,666 –> 00:06:42,166
5人同行
183
00:06:42,566 –> 00:06:43,500
一人免单
184
00:06:43,933 –> 00:06:44,966
啥叫五人同行
185
00:06:44,966 –> 00:06:45,733
一人免单
186
00:06:45,733 –> 00:06:48,000
就是以后你到我家吃饭
187
00:06:48,000 –> 00:06:51,266
你只要带着五个人跟你一起来
188
00:06:51,266 –> 00:06:53,166
同行加你一个人
189
00:06:53,166 –> 00:06:54,166
因为你也是人嘛
190
00:06:54,166 –> 00:06:55,133
加你一个人
191
00:06:55,166 –> 00:06:56,266
总共那就六个人
192
00:06:56,266 –> 00:06:57,533
你们六个人吃饭
193
00:06:57,566 –> 00:06:59,466
如果刚好吃了600块钱
194
00:06:59,533 –> 00:07:04,200
就是拿600块钱除以6再乘以 5
195
00:07:04,200 –> 00:07:05,733
你是永远免单的
196
00:07:05,800 –> 00:07:07,000
那么这个时候
197
00:07:07,000 –> 00:07:09,300
请问相当于给这个人打了几折
198
00:07:10,400 –> 00:07:13,300
相当于打了几折啊
199
00:07:14,300 –> 00:07:15,200
你不管打多少
200
00:07:15,200 –> 00:07:16,600
请问能不能打的出来
201
00:07:17,100 –> 00:07:18,533
那一定可以打的出来
202
00:07:18,566 –> 00:07:21,900
于是下一次他的朋友请他吃饭
203
00:07:22,066 –> 00:07:23,700
他要请他朋友吃饭
204
00:07:23,766 –> 00:07:25,766
会不会优先选择你这个饭店
205
00:07:25,766 –> 00:07:26,200
来告诉我
206
00:07:26,200 –> 00:07:27,000
会不会
207
00:07:27,600 –> 00:07:28,866
很简单只要他同意
208
00:07:28,866 –> 00:07:31,733
他就此刻此生沦落为你家
209
00:07:31,900 –> 00:07:33,533
免费的业务员
210
00:07:33,666 –> 00:07:34,966
免费的推广员
211
00:07:34,966 –> 00:07:36,333
免费的推销员
212
00:07:36,333 –> 00:07:37,266
5人同行
213
00:07:37,300 –> 00:07:38,166
一人免单
214
00:07:38,166 –> 00:07:39,333
以后别人请他吃饭
215
00:07:39,333 –> 00:07:40,166
没事请我吃饭
216
00:07:40,166 –> 00:07:41,266
我建议到那个饭店吧
217
00:07:41,266 –> 00:07:42,200
因为我不用花钱
218
00:07:42,566 –> 00:07:44,700
我股东我那里还存着啤酒呢
219
00:07:44,700 –> 00:07:45,866
我吃饭都免单
220
00:07:45,966 –> 00:07:47,733
真的刚好你们5个人加我6个人
221
00:07:47,733 –> 00:07:49,000
咱们6个人只要去吃饭
222
00:07:49,000 –> 00:07:49,800
我免单
223
00:07:49,866 –> 00:07:52,566
也就是不管这6个人吃饭花了1,000也行
224
00:07:52,600 –> 00:07:54,166
这6个人吃饭花了1,000
225
00:07:54,266 –> 00:07:58,900
那就1,000/6 再乘以51,000除以6
226
00:07:58,966 –> 00:08:00,066
然后再乘以5
227
00:08:00,066 –> 00:08:02,533
所以永远是是带的人
228
00:08:02,533 –> 00:08:05,466
我只给你按平均除以6再乘以5
229
00:08:05,466 –> 00:08:06,800
还是把他那一个人免了
230
00:08:06,800 –> 00:08:10,333
请问对方到此刻冲不冲来
231
00:08:10,333 –> 00:08:12,533
冲不冲1,200块钱来
232
00:08:12,533 –> 00:08:13,966
只要充了这1,200块钱
233
00:08:13,966 –> 00:08:15,966
能不能把他背后的客户变成客户
234
00:08:16,466 –> 00:08:19,000
第二有没有让顾客占便宜来
235
00:08:19,000 –> 00:08:19,533
第三
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00:08:19,533 –> 00:08:22,666
有没有把顾客背后的资源激活来
237
00:08:22,666 –> 00:08:23,533
第五个
238
00:08:23,700 –> 00:08:26,400
有没有让顾客重复来这里消费
239
00:08:27,166 –> 00:08:28,666
第一 5人同行
240
00:08:28,666 –> 00:08:29,666
一人买免单
241
00:08:29,666 –> 00:08:31,666
第二这里还有你家的啤酒呢
242
00:08:32,400 –> 00:08:33,400
还有啤酒呢
243
00:08:33,466 –> 00:08:35,066
第三你这里
244
00:08:35,266 –> 00:08:36,766
你这里吃了400块钱
245
00:08:36,766 –> 00:08:38,666
你这里面还有1,200块钱的余额呢
246
00:08:38,666 –> 00:08:40,700
这个钱你早晚还是要花的
247
00:08:41,200 –> 00:08:42,000
来告诉我
248
00:08:42,100 –> 00:08:43,333
假设给你这个政策
249
00:08:43,333 –> 00:08:44,166
到一个饭店吃饭
250
00:08:44,166 –> 00:08:44,733
口感很好
251
00:08:44,733 –> 00:08:45,300
服务很好
252
00:08:45,300 –> 00:08:46,733
你愿意充这1,200块钱的
253
00:08:46,733 –> 00:08:48,700
请举手就这么简单的方式
254
00:08:48,700 –> 00:08:49,700
营业额立刻翻了3倍
255
00:08:49,700 –> 00:08:50,666
有这么简单吗
256
00:08:50,666 –> 00:08:51,566
有这么难吗
257
00:08:51,666 –> 00:08:52,466
非常容易
258
00:08:52,766 –> 00:08:53,900
来同意的请举手
259
00:08:54,666 –> 00:08:55,733
来刚才讲的这个点
260
00:08:55,733 –> 00:08:56,966
有没有一点点收获
261
00:08:57,700 –> 00:08:58,533
拍拍旁边肩膀
262
00:08:58,533 –> 00:08:58,966
来跟他说
263
00:08:58,966 –> 00:09:00,266
这叫垃圾模式
264
00:09:02,100 –> 00:09:03,300
渣渣模式
265
00:09:04,400 –> 00:09:06,266
就豆腐渣这种东西
266
00:09:06,333 –> 00:09:07,600
这种东西在我荷包里面
267
00:09:07,600 –> 00:09:08,766
根本都不会出现
268
00:09:08,800 –> 00:09:09,400
我荷包
269
00:09:09,400 –> 00:09:11,733
商业模式设计方案班能讲这玩意吗
270
00:09:11,733 –> 00:09:13,300
那都是比这个牛逼多了
271
00:09:13,300 –> 00:09:14,733
这都是这都是
272
00:09:14,933 –> 00:09:16,466
这都是小米家步枪的玩意
273
00:09:16,466 –> 00:09:18,466
我荷包里面都比这个杀伤力大多了
274
00:09:18,466 –> 00:09:20,000
大100倍你知道吧
275
00:09:20,000 –> 00:09:21,066
这东西都是
276
00:09:21,366 –> 00:09:23,366
这都是这都是不值钱的
277
00:09:23,366 –> 00:09:24,966
都是小意思
278
00:09:24,966 –> 00:09:26,400
这逻辑知道吗
279
00:09:26,400 –> 00:09:26,766
听懂
280
00:09:26,766 –> 00:09:27,566
掌声鼓励
281
00:09:31,800 –> 00:09:33,300
来能不能解决引流的问题
282
00:09:33,300 –> 00:09:33,700
来告诉我
283
00:09:33,700 –> 00:09:34,500
能不能能
284
00:09:35,066 –> 00:09:36,133
能解决引流问题的
285
00:09:36,133 –> 00:09:36,933
请举手
286
00:09:37,533 –> 00:09:38,300
好手放下你
287
00:09:38,300 –> 00:09:40,666
得你得先把人弄来
288
00:09:41,166 –> 00:09:42,500
先把人搞来
289
00:09:42,766 –> 00:09:43,300
来告诉我
290
00:09:43,300 –> 00:09:44,100
对不对对
291
00:09:44,366 –> 00:09:47,266
你不把人搞来是不行的啊
292
00:09:47,333 –> 00:09:48,500
所以来
293
00:09:48,500 –> 00:09:50,733
跟我说要想搞到钱
294
00:09:51,533 –> 00:09:53,000
要想搞到钱
295
00:09:53,866 –> 00:09:55,600
先要搞到人
296
00:09:55,933 –> 00:09:57,500
先要搞到人
297
00:09:57,666 –> 00:09:59,666
想要搞到更多钱
298
00:10:00,000 –> 00:10:02,100
想要搞到更多钱
299
00:10:02,366 –> 00:10:04,333
你得先要搞到更多