1
00:00:09,933 –> 00:00:10,733
好继续
2
00:00:24,533 –> 00:00:26,566
相当于是个招商宣传片了
3
00:00:26,566 –> 00:00:27,333
你做招商
4
00:00:27,333 –> 00:00:28,800
你没个宣传片不行
5
00:00:36,900 –> 00:00:40,400
为中国药材通过独特秘制配方
6
00:00:40,566 –> 00:00:43,466
经过4个多小时的精心熬制
7
00:00:43,666 –> 00:00:48,533
才创造出起源火锅独特浓厚的酱香
8
00:00:48,666 –> 00:00:49,466
口味
9
00:00:49,900 –> 00:00:52,333
火锅都是越熬越香
10
00:00:52,666 –> 00:00:55,133
拥有有着厚重的香味
11
00:00:55,400 –> 00:00:59,066
在烫煮的时候可以粘附在手上
12
00:00:59,166 –> 00:01:03,100
吃起来味道只有鸡味的浓香最辣
13
00:01:05,866 –> 00:01:08,200
更具豪爽的个性
14
00:01:11,133 –> 00:01:12,866
来看到你们有食欲没
15
00:01:13,733 –> 00:01:14,966
哎有食欲的请举手
16
00:01:15,133 –> 00:01:16,800
哎你知道给我交20万
17
00:01:16,800 –> 00:01:18,933
做了这个片子招商招了多少钱吗
18
00:01:18,933 –> 00:01:21,066
原来他上别人一讲都没人理他
19
00:01:21,200 –> 00:01:24,200
干讲啊你要么找个主持人塑造你
20
00:01:24,266 –> 00:01:26,766
要么你上场之前不得放个宣传片啊
21
00:01:27,000 –> 00:01:28,500
你自己作为一个老板
22
00:01:28,800 –> 00:01:30,466
你都不整虚的
23
00:01:30,600 –> 00:01:32,100
你光整实的
24
00:01:32,200 –> 00:01:35,300
你连花个10万20万个人宣传片都不做
25
00:01:36,133 –> 00:01:38,066
这是不是代替主持人的功能
26
00:01:38,066 –> 00:01:39,300
塑造你的价值的功能
27
00:01:39,300 –> 00:01:39,700
来告诉我
28
00:01:39,700 –> 00:01:40,700
对不对来
29
00:01:40,700 –> 00:01:41,566
同意的请举手
30
00:01:42,266 –> 00:01:43,400
他就一个店
31
00:01:43,600 –> 00:01:45,900
我给他拍出来集团公司的感觉
32
00:01:47,200 –> 00:01:48,533
你们觉得还可以吧
33
00:01:48,900 –> 00:01:50,800
这一个店拍的老大了
34
00:01:50,800 –> 00:01:51,900
专门上田园里
35
00:01:51,900 –> 00:01:52,933
又是搞慈善
36
00:01:52,966 –> 00:01:54,366
又是什么田园有机蔬菜
37
00:01:54,366 –> 00:01:55,100
那哪是他的
38
00:01:55,100 –> 00:01:57,133
我们找个地方随便拍一下就完事了
39
00:01:58,133 –> 00:01:59,166
同意的请举手
40
00:01:59,300 –> 00:01:59,866
来跟我说
41
00:01:59,866 –> 00:02:00,600
无中生有
42
00:02:00,600 –> 00:02:01,466
以假乱真
43
00:02:04,533 –> 00:02:05,000
来告诉我
44
00:02:05,000 –> 00:02:05,800
对还不对啊
45
00:02:06,000 –> 00:02:07,733
对不就这么回事吗
46
00:02:07,933 –> 00:02:10,533
啊所以这核心关键点啊
47
00:02:11,066 –> 00:02:12,166
所以各位
48
00:02:12,933 –> 00:02:14,100
你看完了这个片
49
00:02:14,100 –> 00:02:15,966
你就想了解了解咋加盟了呀
50
00:02:15,966 –> 00:02:17,900
这都不一样了呀啊
51
00:02:17,966 –> 00:02:19,366
所以你要思考一个问题
52
00:02:19,500 –> 00:02:20,566
当你手里
53
00:02:20,566 –> 00:02:24,333
当你有手里有1万个手里有客户
54
00:02:24,333 –> 00:02:27,133
又具备推广能力的人来帮你卖货
55
00:02:27,500 –> 00:02:30,333
任何生意都能做得好
56
00:02:31,766 –> 00:02:36,100
各位生意不好的原因一向你买的人
57
00:02:36,100 –> 00:02:39,766
太少了第二个帮你卖的人怎么样
58
00:02:39,866 –> 00:02:41,733
太少了太少了
59
00:02:41,966 –> 00:02:44,600
所以招商是招代理
60
00:02:44,766 –> 00:02:46,966
招商时间渠道
61
00:02:47,066 –> 00:02:49,500
陈老师帮助有鸭开了2,800家店
62
00:02:49,966 –> 00:02:53,300
陈老师帮助奇缘火锅开了800家火锅店
63
00:02:53,300 –> 00:02:54,266
你还用质疑吗
64
00:02:54,266 –> 00:02:55,800
你还用质疑我的能力吗
65
00:02:56,166 –> 00:02:57,100
你无需质疑
66
00:02:57,400 –> 00:02:59,266
燕窝干两个亿
67
00:02:59,666 –> 00:03:00,800
这还不重要
68
00:03:01,100 –> 00:03:03,100
你都没有听说过一个东西
69
00:03:03,300 –> 00:03:04,500
叫共享沐浴机
70
00:03:04,500 –> 00:03:05,500
你听说过吗
71
00:03:05,700 –> 00:03:06,466
没有没有
72
00:03:06,466 –> 00:03:07,333
听说过吧
73
00:03:08,133 –> 00:03:09,133
我待会给你讲讲
74
00:03:09,366 –> 00:03:13,000
来各位中间商得变革
75
00:03:13,600 –> 00:03:15,533
从办公室走向门店
76
00:03:16,133 –> 00:03:18,733
从仓库你得走向讲台
77
00:03:19,300 –> 00:03:20,666
过去的焦点在自己
78
00:03:20,666 –> 00:03:22,500
天天思考自己怎么卖货
79
00:03:22,766 –> 00:03:24,333
今天得给人打交道
80
00:03:24,333 –> 00:03:25,600
要帮扶门店
81
00:03:25,666 –> 00:03:26,800
帮助扶持
82
00:03:27,133 –> 00:03:29,600
记住老板要变成老师
83
00:03:30,000 –> 00:03:32,100
淘宝大学成功的背后是有这个
84
00:03:32,100 –> 00:03:33,700
淘宝成功的背后是有淘宝大学
85
00:03:33,700 –> 00:03:35,266
华为成功的背后是有华为大学
86
00:03:35,266 –> 00:03:38,933
海尔成功的背后是有这个华为大学
87
00:03:38,933 –> 00:03:39,533
来跟我说
88
00:03:39,533 –> 00:03:41,266
任何事业的推进
89
00:03:43,400 –> 00:03:45,366
必须教育先行
90
00:03:47,333 –> 00:03:50,900
就是你得先教育你的什么顾客
91
00:03:51,366 –> 00:03:53,000
你得教育你的顾客
92
00:03:53,333 –> 00:03:55,200
所以你得教育先行
93
00:03:55,533 –> 00:03:56,866
你不去教育能行吗
94
00:03:57,000 –> 00:03:58,400
这这是核心关键点
95
00:03:58,400 –> 00:04:00,200
来整体的产品规划
96
00:04:00,200 –> 00:04:01,533
不能站在自己的角度规划
97
00:04:01,533 –> 00:04:02,466
这个逻辑不对的
98
00:04:02,466 –> 00:04:03,866
产品规划要站在终端需求
99
00:04:03,866 –> 00:04:05,366
跟产品相辅相成
100
00:04:05,400 –> 00:04:07,200
优衣库是店里好卖
101
00:04:07,266 –> 00:04:09,266
再决定母公司开发什么产品
102
00:04:09,333 –> 00:04:10,200
不是我想讲
103
00:04:10,200 –> 00:04:11,400
讲商业模式
104
00:04:11,600 –> 00:04:15,366
是因为今天市场需要
105
00:04:16,200 –> 00:04:20,500
市场需要就是市场上很多老板
106
00:04:20,500 –> 00:04:21,700
就缺现金流
107
00:04:21,733 –> 00:04:22,933
就缺客流量
108
00:04:22,966 –> 00:04:24,566
所以我觉得我讲这个点
109
00:04:24,566 –> 00:04:25,866
我把这个点扎根
110
00:04:25,900 –> 00:04:27,400
讲到粗暴
111
00:04:27,400 –> 00:04:28,166
讲到直接
112
00:04:28,166 –> 00:04:28,966
讲到优效
113
00:04:29,100 –> 00:04:31,066
就有我活下来的空间
114
00:04:31,300 –> 00:04:33,266
讲管理的老师太多了
115
00:04:33,300 –> 00:04:34,966
讲阿米巴的太多了
116
00:04:34,966 –> 00:04:36,566
讲营销的老师太多了
117
00:04:36,566 –> 00:04:37,533
讲薪酬的老师
118
00:04:37,533 –> 00:04:38,566
太多了不缺我一个
119
00:04:38,566 –> 00:04:40,000
成交来告诉我
120
00:04:40,000 –> 00:04:40,800
对还不对
121
00:04:40,966 –> 00:04:43,333
所以我为什么另辟蹊径
122
00:04:43,400 –> 00:04:44,966
选择商业模式的赛道
123
00:04:44,966 –> 00:04:47,300
我本身这就是为了区隔对手
124
00:04:47,300 –> 00:04:49,366
我本身这就是在换道超车
125
00:04:49,366 –> 00:04:49,866
来告诉我
126
00:04:49,866 –> 00:04:50,666
对还不对
127
00:04:51,500 –> 00:04:55,266
但是我在2015年刚开始讲课
128
00:04:55,266 –> 00:04:56,466
刚开始讲总裁班的时候
129
00:04:56,466 –> 00:04:57,566
我就定位讲商业模式
130
00:04:57,566 –> 00:04:59,100
因为在15年的时候
131
00:04:59,100 –> 00:05:00,766
我就预测到未来
132
00:05:00,900 –> 00:05:03,266
只有商业模式才能帮助到老板
133
00:05:03,266 –> 00:05:05,900
峰回路转起死回生
134
00:05:06,000 –> 00:05:10,900
无中生有以小博大谋定后动
135
00:05:11,300 –> 00:05:15,466
先胜后战借富升职移花接木
136
00:05:15,766 –> 00:05:17,600
我认为只有商业模式
137
00:05:17,600 –> 00:05:20,200
所以我就扎根到这个地方
138
00:05:20,300 –> 00:05:22,800
然后接近8年的时间
139
00:05:22,800 –> 00:05:25,166
我8年只专注于一件事
140
00:05:25,333 –> 00:05:27,466
请问什么叫专家
141
00:05:27,700 –> 00:05:30,466
专家是领域之内全都懂
142
00:05:30,566 –> 00:05:32,166
领域之外啥都不懂
143
00:05:32,333 –> 00:05:33,166
这叫专家
144
00:05:33,333 –> 00:05:33,666
所以
145
00:05:33,666 –> 00:05:36,133
我在模式上已经给你研究的太通了
146
00:05:36,900 –> 00:05:37,966
通到什么程度
147
00:05:38,166 –> 00:05:39,400
通到你给我一讲
148
00:05:39,500 –> 00:05:41,133
我就大脑里有框架
149
00:05:41,166 –> 00:05:42,800
我就知道我应该怎么给你搞
150
00:05:43,133 –> 00:05:43,933
你知道吗
151
00:05:43,933 –> 00:05:45,166
这非常非常重要
152
00:05:45,366 –> 00:05:46,200
那有人说
153
00:05:46,200 –> 00:05:49,900
老师你的全案这7天能给我整明白吗
154
00:05:49,900 –> 00:05:50,566
我给你吹个牛
155
00:05:50,566 –> 00:05:53,900
可能你不相信我的全案7天
156
00:05:53,900 –> 00:05:54,900
我说实话
157
00:05:55,133 –> 00:05:57,200
等我拿到你调研表的那一刻
158
00:05:57,933 –> 00:05:59,166
两天都足够了
159
00:05:59,500 –> 00:06:01,000
两天就两天
160
00:06:01,000 –> 00:06:03,133
我都能把方案给你整的明白的
161
00:06:03,400 –> 00:06:04,000
那有人说
162
00:06:04,000 –> 00:06:05,533
老师那两天都够
163
00:06:05,533 –> 00:06:07,133
你为什么要搞7天呢
164
00:06:07,700 –> 00:06:09,466
因为毕竟我卖你268,000
165
00:06:09,466 –> 00:06:10,466
如果值两天交付
166
00:06:10,466 –> 00:06:12,366
你不是觉得有点贵和不值吗
167
00:06:12,466 –> 00:06:14,333
哈哈哈
168
00:06:20,200 –> 00:06:21,500
这是第一个哎
169
00:06:21,500 –> 00:06:23,066
告诉我我讲的真不真实
170
00:06:24,166 –> 00:06:24,966
第二个
171
00:06:25,933 –> 00:06:27,933
我必须给你推演
172
00:06:28,466 –> 00:06:29,566
就是给你推演
173
00:06:29,566 –> 00:06:30,333
给你倒推
174
00:06:30,333 –> 00:06:31,266
给你推演
175
00:06:31,500 –> 00:06:32,600
就是说白了
176
00:06:32,800 –> 00:06:36,200
我给你设计出来的方案
177
00:06:36,200 –> 00:06:37,666
本身是没有用的
178
00:06:38,500 –> 00:06:43,533
这个方案假设你不了解它背后的原理
179
00:06:44,266 –> 00:06:47,300
假设你不了解他背后的底层逻辑
180
00:06:47,700 –> 00:06:53,466
假设你只是知其然不知其所以然
181
00:06:53,700 –> 00:06:58,566
以及你不知道这个方案背后的信念
182
00:06:59,000 –> 00:07:01,066
就是你可能就不推
183
00:07:01,266 –> 00:07:03,666
那么这个方案就会大打什么
184
00:07:05,933 –> 00:07:09,933
所以我其实两天把方案全都给你出来
185
00:07:10,266 –> 00:07:12,400
我其实只是一天给你出一个
186
00:07:12,400 –> 00:07:14,300
出两个我就给你推理
187
00:07:14,966 –> 00:07:15,900
为什么要这么搞
188
00:07:15,900 –> 00:07:17,000
我给你推理
189
00:07:17,166 –> 00:07:18,800
我还要给你讲原理
190
00:07:18,933 –> 00:07:20,766
我还得给你搭建信念
191
00:07:20,766 –> 00:07:21,700
告诉你就得这么干
192
00:07:21,700 –> 00:07:24,166
你这么干一定能是融脑汁100% OK
193
00:07:24,166 –> 00:07:25,133
我要搭建信念
194
00:07:25,133 –> 00:07:26,366
讲原理搞推理
195
00:07:26,500 –> 00:07:28,300
还要不故意
196
00:07:28,300 –> 00:07:30,266
还要故意不告诉你答案
197
00:07:30,333 –> 00:07:32,966
必须让你自己做方案来
198
00:07:32,966 –> 00:07:34,700
你自己做完方案之后
199
00:07:34,700 –> 00:07:35,966
我再找出来问题
200
00:07:35,966 –> 00:07:36,966
帮你优化
201
00:07:37,000 –> 00:07:38,266
和我直接给你的
202
00:07:38,266 –> 00:07:39,533
你的感觉一不一样
203
00:07:39,566 –> 00:07:40,366
不一样
204
00:07:40,900 –> 00:07:44,666
因为我直接给你的成就感在我这里
205
00:07:44,666 –> 00:07:45,966
而我讲原理
206
00:07:45,966 –> 00:07:46,766
我讲推理
207
00:07:46,766 –> 00:07:47,566
让你填空
208
00:07:47,566 –> 00:07:48,500
让你这么做
209
00:07:48,666 –> 00:07:50,100
成就感在你身上
210
00:07:50,100 –> 00:07:50,900
最后你心里想
211
00:07:50,900 –> 00:07:52,366
卧槽这是我的作品
212
00:07:52,366 –> 00:07:54,700
我他妈亲自做出来的方案
213
00:07:55,133 –> 00:07:56,333
太牛逼了
214
00:07:57,066 –> 00:07:57,566
来告诉我
215
00:07:57,566 –> 00:07:58,966
是还不是是
216
00:07:58,966 –> 00:08:01,166
对啊我昨天晚上辅导的那个老板
217
00:08:01,166 –> 00:08:01,966
给你们看看
218
00:08:02,100 –> 00:08:03,866
昨天晚上我两点钟都在辅导他
219
00:08:03,866 –> 00:08:04,666
一点多给他辅导
220
00:08:04,666 –> 00:08:05,600
拿我那个手机来
221
00:08:06,133 –> 00:08:07,500
你知道我有多用心吗
222
00:08:07,500 –> 00:08:08,566
你在别的老师那里
223
00:08:08,566 –> 00:08:09,766
你你想多了吧
224
00:08:09,766 –> 00:08:10,733
你在别的老师那里
225
00:08:10,733 –> 00:08:11,533
商业模式那里
226
00:08:11,533 –> 00:08:12,966
你交个268,000
227
00:08:13,733 –> 00:08:14,900
连微信都不跟你互动
228
00:08:14,900 –> 00:08:15,700
我跟你说
229
00:08:15,866 –> 00:08:17,300
真的因为客户太多
230
00:08:17,300 –> 00:08:19,466
没时间服务你啊
231
00:08:19,566 –> 00:08:22,166
所以我不承诺
232
00:08:22,600 –> 00:08:23,533
但是我承诺了
233
00:08:23,533 –> 00:08:24,366
我必须得兑现
234
00:08:24,366 –> 00:08:26,066
因为我认为我对你的承诺
235
00:08:26,200 –> 00:08:28,500
等于是我向你欠下的债
236
00:08:28,500 –> 00:08:29,066
来告诉我
237
00:08:29,066 –> 00:08:29,466
对还不对
238
00:08:29,466 –> 00:08:31,700
对我可以不承诺我
239
00:08:31,700 –> 00:08:32,766
可我原来承诺多了
240
00:08:32,766 –> 00:08:34,000
我说24小时服务吗
241
00:08:34,000 –> 00:08:35,300
真有人夜里打电话
242
00:08:36,400 –> 00:08:39,166
所以说各位你要明白
243
00:08:39,366 –> 00:08:40,500
这个很重要
244
00:08:40,600 –> 00:08:41,566
你看看啊
245
00:08:41,800 –> 00:08:44,200
这老板你看我昨天几点辅导他的
246
00:08:44,566 –> 00:08:46,166
这个老板
247
00:08:47,333 –> 00:08:49,300
他呃
248
00:08:49,500 –> 00:08:50,766
这个商业计划书
249
00:08:50,766 –> 00:08:52,066
我把原理搞出来了
250
00:08:52,066 –> 00:08:53,666
商业计划书他自己做的
251
00:08:53,866 –> 00:08:55,066
然后自己做完了
252
00:08:55,066 –> 00:08:56,066
我又给他审的
253
00:08:56,600 –> 00:08:58,466
然后啊老开心了
254
00:08:58,466 –> 00:08:59,300
他说老师
255
00:08:59,666 –> 00:09:02,800
哎呀我说你是目前商业计划书当中
256
00:09:02,800 –> 00:09:05,166
做的我认为是比较满意
257
00:09:05,300 –> 00:09:07,566
让我认为是呃
258
00:09:07,566 –> 00:09:08,200
目前来讲
259
00:09:08,200 –> 00:09:10,966
我说是可以作为我这里的一个榜样
260
00:09:11,366 –> 00:09:12,066
来推动的
261
00:09:12,066 –> 00:09:13,766
我觉得你做的是非常OK的
262
00:09:14,000 –> 00:09:15,900
所以我就给他讲了呀
263
00:09:16,300 –> 00:09:17,866
那因此各位
264
00:09:18,400 –> 00:09:19,000
我就这么说
265
00:09:19,000 –> 00:09:20,200
你们有没有这种感觉
266
00:09:20,566 –> 00:09:23,200
就是你看你的儿子好帅的
267
00:09:23,200 –> 00:09:25,066
请举手你看你自己儿子很帅
268
00:09:25,466 –> 00:09:26,533
来手放下来
269
00:09:26,533 –> 00:09:28,500
你看你女儿长得好漂亮的
270
00:09:28,500 –> 00:09:29,666
请举手来
271
00:09:29,666 –> 00:09:31,100
请问我会不会
272
00:09:31,100 –> 00:09:32,566
我看我儿子也这样
273
00:09:33,133 –> 00:09:33,600
来告诉我
274
00:09:33,600 –> 00:09:34,000
对还不对
275
00:09:34,000 –> 00:09:37,700
对所以我也是看我儿子很帅啊
276
00:09:38,333 –> 00:09:39,166
其实
277
00:09:40,666 –> 00:09:43,000
在别人眼里可能也没那么帅啊
278
00:09:43,100 –> 00:09:44,133
你说白了
279
00:09:44,300 –> 00:09:45,333
在我眼里
280
00:09:45,966 –> 00:09:47,000
你看我就知道了
281
00:09:47,000 –> 00:09:47,800
能有多帅
282
00:09:48,966 –> 00:09:50,100
但是那不重要
283
00:09:50,166 –> 00:09:52,000
我看着帅他就够了
284
00:09:52,566 –> 00:09:53,200
来你告诉我
285
00:09:53,200 –> 00:09:54,000
是还不是啊
286
00:09:54,566 –> 00:09:56,766
对啊我看着帅是最重要的
287
00:09:57,100 –> 00:09:58,066
你们说是还不是啊
288
00:09:58,066 –> 00:09:59,366
是对啊
289
00:09:59,566 –> 00:10:00,333
这微信太多了
290
00:10:00,333 –> 00:10:02,666
不知道他都放哪去了啊
291
00:10:02,866 –> 00:10:04,100
下午给你们展示吧