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是分享赚钱的机会
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招商要满脑袋思考的第一个问题是
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我要少赚钱
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这个少赚钱是指少赚利润
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第二个
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我要帮助我的合作伙伴多赚钱
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是指帮助他们多赚利润
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而你得什么现金流
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来告诉我
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对不对第二个需要思考的是回本
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回本回本
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回本是你永远要思考的第一战略
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第三个所有招商模式
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必须设计至少不低于5条回本路径来
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一个人的手大概有几个手指
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不是大概
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是确定是不是
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确定有几个手指
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五个手指来
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因此的话
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你在设计招商模式的时候
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有5条回本路径
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第一条没回来
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第二条回了
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第二条没回
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第三条回了
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三条没回
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4条回了
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或者5条同时都回了
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本钱回来了
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不管投你多少钱
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回来了等于是你兑现了你的约定
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你承担了你的责任
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这个时候
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这个时候对方也很安全
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你也很安全
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来告诉我是不是这样子啊
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对啊好的
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各位
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招商就是招募商业合作伙伴啊
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我们课程保证在6点半准时结束
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大家准时去用餐
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各位可不可以啊
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啊
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好
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那么真正的招商
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各位一定要建立庞大的销售网络
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因此
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所有商业模式要想成立
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有两个前提条件
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要么你有用户数
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京东淘宝滴滴美团
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第二要么你有庞大的渠道数
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而咱们传统公司
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更多的需要思考的是渠道数
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来省代是渠道
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地贷是渠道
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总代是渠道
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加盟店是渠道
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你没有渠道
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你谈什么商业模式
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所以就是全中国教商业模式的老师啊
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都如牛毛
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第一首先看这个老师他
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自己有没有结果
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如果他自己都没有拿到很好的结果
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一个教商业模式的老师
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自己都没有获得财富自由
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他有什么资格教你呢
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来你们告诉我
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对还不对
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所以有些人就说
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老师啊你不要动不动给我谈钱
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你不要动不动给我谈赚钱啊
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你你你不要动不动给我讲嗯
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这个财富等等
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我说
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不是我是想跟你汇报一件事情
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就是老师存在的价值是传道授业
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什么
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解惑
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解惑我给你传的道
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我自己都没得到
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那我讲的道
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我讲的商业模式
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知道那纯属胡说八道
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来你们说对还不对
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对对啊
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所以你可能不太了解
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很多教商业模式的老师
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自己都很穷的
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自己都很穷的
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这是真的
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一个教商业模式的老师
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自己都没有获得巨大财富自由
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那怎么教你呢
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你你觉得对不对
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这第一个
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第二个
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所有商业模式必须依托于招商和融资
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就这么说
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模式要拿来卖
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那卖给渠道就叫招商
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卖给股东就叫融资
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我们明天全天就在给你讲股权融资
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怎么样卖股权融资
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无中生有
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那杀伤力就更大了
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你知道吗
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来拍拍旁边肩膀
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来给我说
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离开招商谈商业模式
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等于太监上青楼
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吹牛逼可以
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他落不了地呀
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开干不行啊
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啊你说对还不对
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对青楼女子说相公
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时辰已到
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咱们开始吧
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结果那个那个什么太监
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继续吟诗作赋
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为什么呀
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落不了地
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你知道吗
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核心点就在这里啊啊
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来听好了
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公司的转型升级不是产品
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而是模式
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上次老板跟我一聊天
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老师我我我
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讲商业模式转型我说你转啥型
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我不想做服装了
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做服装真不行
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老师啊哎呀
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人啊一个月买不了几回服装
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真的复购率不行啊
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我得转型了
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老师我说你想干啥
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我想干饭店
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我说你大哥
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你这不叫转型
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你这叫转行
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来告诉我
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是不是这个道理
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哦你服装店没整明白
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你整饭店你就能整明白了
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不一定吧
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来告诉我
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是不是这个道理
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对啊都是店呐
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店的逻辑是一样的呀
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对啊你要搞清楚啊
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对吧所以
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模式设计出来了之后
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怎么卖
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怎么变现啊
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到底是招商
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还是融资
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还是做会员
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怎么卖卖给谁
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谁来卖你都得把它规划出来
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同时你记住
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只要有只要有庞大的销售渠道
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任何商业模式都成立
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只要没有渠道
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任何商业模式都没戏
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都没戏所以
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你怎样帮助企业
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帮助你的企业快速遭遇千家代理商
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1,000家加盟店
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你记住量速度
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速度领先快速复制批量复制速度优势
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以快制慢
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太重要了
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我跟你讲
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模式思维认知
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来拜拜
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拿过来
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好的商业模式必须是反着来的
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甚至是反人性的
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其实这个世界要想吸引贵人
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要想成就
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要想成功
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都得要反人性
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啥叫反人性
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别人自私你无私
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别人逃避你面对
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别人小气你大气
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别人找借口你担责任
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来告诉我
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是还不是啊
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你就完全不一样
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你就完全不一样
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这就是逻辑啊
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这叫思维啊来
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好的商业模式呢
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一定要懂得以终为始
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以终为始
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站在终点去布局你的起点
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而且一定要懂得以小博
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大
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而且要以快治
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治慢而且要以少
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胜什么
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胜多
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而且要以棋为谋
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以棋为谋
209
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很奇妙啊
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所以叫以棋为谋
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而且要
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谋定什么
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00:07:33,800 –> 00:07:36,100
矛定后动
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00:07:36,766 –> 00:07:40,500
先胜什么后
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先胜而后后战
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先胜后战
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矛定后动
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好的商业模式一定要这样
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还要移花接木
220
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还要借父生子
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这是这是好的商业模式的逻辑
222
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钱是反过来的
223
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知道吗
224
00:08:05,133 –> 00:08:07,100
这套逻辑非常非常重要
225
00:08:07,866 –> 00:08:09,500
记住测一下
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招商不等于卖货
227
00:08:11,566 –> 00:08:13,533
招商不等于开招商会
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招商等于招人
229
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招什么人
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招更多合伙人
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招更多加盟商
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招更多帮我卖的人
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这就叫招商
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会招商的公司
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我跟你讲啊
236
00:08:25,400 –> 00:08:28,166
一干什么事都不用自己出钱的
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第二还不用自己干活的
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因为好的商业模式就是坐庄抽水
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不干活吗
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那不会招商的公司啊
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我跟你讲啊
242
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任何事都自己出钱
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任何事都自己去干
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亲力亲为
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太累了知道吗
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太累了这核心
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所以缺资金
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00:08:51,400 –> 00:08:53,800
大库存大库存
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00:08:54,133 –> 00:08:56,333
而且缺少现金流
250
00:08:56,666 –> 00:08:57,733
这是最大的问题
251
00:08:57,800 –> 00:09:00,533
你之所以公司缺少现金流
252
00:09:01,066 –> 00:09:01,733
有库存
253
00:09:01,733 –> 00:09:04,300
我认为主要原因是招商能力缺失
254
00:09:04,300 –> 00:09:05,700
渠道建设能力缺失
255
00:09:05,700 –> 00:09:07,200
为什么各位
256
00:09:07,466 –> 00:09:12,266
因为招商是收现金的代名词啊
257
00:09:12,666 –> 00:09:14,766
招商都是先收钱的
258
00:09:14,966 –> 00:09:16,733
所以你不会招商
259
00:09:16,733 –> 00:09:18,300
你没有设计招商模式
260
00:09:18,300 –> 00:09:20,566
所以你就收不到很多的现金啊
261
00:09:20,566 –> 00:09:22,966
然后你就有有应收款呢
262
00:09:23,733 –> 00:09:24,266
来各位
263
00:09:24,266 –> 00:09:25,800
请问是不是这个道理啊
264
00:09:26,466 –> 00:09:27,266
对啊
265
00:09:27,933 –> 00:09:30,066
所以你得设计招商规划
266
00:09:30,133 –> 00:09:31,866
你得具备招商逻辑
267
00:09:31,900 –> 00:09:33,600
你得还懂得招商设计
268
00:09:33,600 –> 00:09:35,000
你还有招商运营
269
00:09:35,200 –> 00:09:36,100
招商是啥
270
00:09:36,466 –> 00:09:38,066
来跟我重复一下这句话
271
00:09:38,066 –> 00:09:39,000
加深一下印象
272
00:09:39,000 –> 00:09:39,933
各位可不可以
273
00:09:40,866 –> 00:09:41,666
还可不可以
274
00:09:42,266 –> 00:09:44,200
来你们累坏了是不是
275
00:09:44,966 –> 00:09:46,333
这个听课累不累
276
00:09:48,400 –> 00:09:50,300
不累节奏太快了是吧
277
00:09:51,666 –> 00:09:53,066
今天才第二天呢
278
00:09:53,066 –> 00:09:55,333
你知道明天课程几点结束吗
279
00:09:56,466 –> 00:09:57,533
明天得10点多
280
00:09:58,600 –> 00:09:59,400
对
281
00:09:59,966 –> 00:10:01,200
我的我的
282
00:10:01,200 –> 00:10:02,066
课程每次都是这样
283
00:10:02,066 –> 00:10:03,266
内容有升级的
284
00:10:03,300 –> 00:10:04,333
因为又要给你讲