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市值360亿
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绝味你真的觉得绝味的鸭脖好吃吗
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就3个特点
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又咸又麻
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有辣但不影响老板成为百亿富豪
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绝味开了1万多家加盟店
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而如果你是做乳鸽的
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咱把爵位那1万家店
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卖你家的乳鸽
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卖你家的烧鸡
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卖你家的猪蹄
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卖你家的奶茶
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你立刻也市值百亿
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你现在思考的是
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不要思考如何做到市值百亿
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你现在思考的是
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如何用两三年开出了1万多家店
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来告诉我
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对还不对
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这1万多家店都是你的什么
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都是你的渠道
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这是靠模式
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因此
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各位设计商业模式到底应该怎么设计
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我将跟跟你讲
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设计商业模式的一大中心
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三大关键和六大步骤
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设计商业模式必须把一大中心
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六大关键啊
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六大步骤把它搞清楚
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设计商业模式有一个中心点
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必须围绕这个中心点
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而这个中心点是什么呢
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这个中心点是这样一句话
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叫做
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改变原有的平面的单一的盈利结构
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迈向多元的立体的组合的盈利结构
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我们呢把这句话读一下
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让大家呢感触一下这句话
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我将给你设计背后的交易结构
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和底层逻辑
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你慢慢的就会触摸到商业模式的真相
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不出意外的话
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今天这一天内容就让你知道
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商业模式到底是什么个逻辑
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商业模式的整个路径就把它出来了
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各位好还是不好好
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来跟我说
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改变原有的
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改变原有的平面的
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平面的单一的盈利结构
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单一的盈利结构
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迈向立体的
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迈向立体的
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多元的多元的组合的盈利结构
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那我想请问大家为什
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么说你是
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你的生意是原有的
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平面的单一的
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因为你原来都已经单一到
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你只靠卖产品赚差价了
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你就是卖产品赚点差价
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你只靠主营业务
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卖服装就赚服装的钱
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卖衣服就赚衣服的钱
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卖化妆品就赚化妆品的钱
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就卖产品就赚差价
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那我就告诉你
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在市场上
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靠卖产品赚差价的生意这么多
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你怎么能不堵车呢
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你太堵了呀
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因为你赚的钱跟对手赚的钱一样
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那怎么能不堵车呢
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只有一点
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你可以把产品卖的更贵叫微信
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上次一个老板非得跟我较劲
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老师啊你这么讲不对
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我也能把这个纯净水卖成天价
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我说来大哥讲一讲他
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陈老师很简单
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比如说我把这瓶水卖给李嘉诚
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我把李嘉诚弄到撒哈拉沙漠
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叫撒哈拉沙漠
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我让李嘉诚到撒哈拉沙漠7天不喝水
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李嘉诚已经奄奄一息
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此时我出现了
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我说李先生
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请问要水还是要命
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李先生说我要命
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那可以李嘉诚先生
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请你把你财富的1/2
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或者请你给我50亿
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请你给我10个亿的财富
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我就给你这瓶水
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否则你就死路一条
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所以说陈老师
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这个水是可以卖成天价的
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我说牛逼
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他说
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就是啊这个水我都能卖成天价
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我说我靠
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大哥你的假设不成立
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最关键的问题是
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你怎么把李嘉诚弄到撒哈拉沙漠
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哈哈哈
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李嘉诚知道他妈上撒哈拉沙漠没好事
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第一他不跟你去
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第二他跟着去
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他妈带着保镖带着水去
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大哥来同意的
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掌声鼓励
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你记住吧
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这个世界很多
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你们不要看
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抖音上那个你们不要
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看刷抖音就能解决问题
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特别是你刷商业模式类的课
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你不要看
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你看看修道的课还好
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你刷商业模式的类的课
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看抖音上东西学不到东西
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为什么因为基本上都是断章取义
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以偏概全
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碎片思维
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你真正想解决问题
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必须走进线下系统课程
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来告诉我
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对不对
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汽车加一次油能不能开上10万公里
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手机充一次电能不能待机三年
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不能
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你只听我
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生态盈利能不能解决企业所有问题
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不能解决不了啊
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你得你这个课听完了之后
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你也不要轻易回去用
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我跟你说
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因为这个课有些东西你逻辑上是通的
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但是系统的方案我没给你整通
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你你你用很危险
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我跟你说
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你一听就懂
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你一用就废
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我告诉你
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你用出来的问题
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我是不负责任的
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因为有很多bug
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有很多坑
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你感觉挺好
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你回去一用
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你发现没那么简单
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你没有系统的方案
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你不能出招来
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你告诉我对还不对
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这个很重要的啊
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所以说这核心关键点来
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你要想设计模式
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一定要寻求后端更多盈利增长点
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叫后端的盈利增长点
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举例说明
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利乐包装
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你今天喝的那个牛奶
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你今天喝的伊利
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你今天喝的那个蒙牛
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那些所有牛奶
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他们的外包装盒
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都是用的利乐包装的
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利乐包装呢
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原来一直卖机器
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结果卖不出去
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为什么因为卖机器他妈太贵了
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结果一个机器动则几百万上千万
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结果这些饮料公司
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这些牛奶公司都买不起
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后来他改变了
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机器不要钱
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机器不要钱
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机器可以先给你安装你
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只需要付10%的款就行了
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但是我给你安装了机器
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你得使用我指定的包材
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我指定的包装材料
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我指定的耗材
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而且最后他们做到了
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利乐包装机器
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必须只能使用利乐指定的包材
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如果你换了别的包材
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直接死机
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他家的机器只识别他家的指定包材
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来你告诉我这个可不可以
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我想请问你
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卖机器是不是一次性的生意来
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卖耗材是不是持续性的生意
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所以利乐利乐包装机器机械厂公司
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跟卖牛奶的牛奶乳制品企业签合同
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约定10年之内
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你使用多少包材来抵扣我的机器的钱
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就行了所以我先给你安装机器
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迅速切入
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00:06:18,666 –> 00:06:21,533
因为卖机器是赚一次性的钱
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而卖耗材是赚永久持续的钱
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所以来跟我说
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要把一生一次的生意
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升级为一生一世的生意
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对了
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你不能让客户给你发生一生一次
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而要发生一生仪式
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也就说白了
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你要学会先圈人
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然后再盈利
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先圈人
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我先把我的机器让更多人用上
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先用上只要你用上
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你就跑不掉了啊
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就这个逻辑
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就像我用生命给你保证
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这三天的课程
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我给你的价值绝对不会低于1万块钱
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就是我会给你讲很多干货
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包括我还会开放提问环节
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但是如果我直接问你1万块钱
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你就不来了
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你说我靠
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他妈的市场上还有那么多免费的客户
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还给你交1万块钱
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呸拜拜吧你们
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我就只收你980
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先把你圈进来
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然后我才有机会
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结果你来都不来
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我就没机会
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那有人说老师
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你能不能免费呢
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能但是免费呢无
236
00:07:34,566 –> 00:07:37,000
法过滤学习意愿的客户
237
00:07:38,266 –> 00:07:40,600
如果说980都不掏的人
238
00:07:40,800 –> 00:07:44,933
往往他要么来到这里是找资源的
239
00:07:44,933 –> 00:07:46,366
要么是来到这里我的同行
240
00:07:46,366 –> 00:07:47,200
过来搞客户的
241
00:07:47,200 –> 00:07:48,100
搞资源的
242
00:07:48,300 –> 00:07:52,866
那么他要么是经过其他平台的测试
243
00:07:52,866 –> 00:07:54,600
他已经交过几十万的学费
244
00:07:54,766 –> 00:07:57,133
所以这个时候证明他是有学习的认知
245
00:07:57,266 –> 00:07:58,733
他是有付费的意愿的
246
00:07:58,800 –> 00:08:00,800
要么是他愿意投资980的
247
00:08:00,800 –> 00:08:03,333
这叫做过滤学习意愿
248
00:08:03,333 –> 00:08:04,600
来你告诉我对还不对
249
00:08:05,133 –> 00:08:06,766
这核心学习不收费
250
00:08:06,800 –> 00:08:07,866
永远学不会
251
00:08:08,600 –> 00:08:09,400
对还不对
252
00:08:09,600 –> 00:08:11,200
所以先圈钱啊
253
00:08:11,200 –> 00:08:14,266
再盈利所以说改变盈利结构好了
254
00:08:14,333 –> 00:08:16,966
那么设计商业模式的三大关键
255
00:08:16,966 –> 00:08:18,466
第一大关键是什么呢
256
00:08:18,566 –> 00:08:20,666
把看得见的钱分掉
257
00:08:21,100 –> 00:08:23,566
赚背后看不见的钱
258
00:08:24,133 –> 00:08:25,566
这一句话特别重要
259
00:08:26,700 –> 00:08:29,000
叫把看得见的钱分掉
260
00:08:29,300 –> 00:08:31,566
赚背后什么看不见的钱
261
00:08:31,566 –> 00:08:35,300
来我们来看一下麦当劳的收入来源
262
00:08:35,500 –> 00:08:36,666
麦当劳来
263
00:08:36,733 –> 00:08:38,500
知道麦当劳的请举手
264
00:08:39,366 –> 00:08:41,133
设计商业模式麦当劳的数来源
265
00:08:41,133 –> 00:08:45,600
第一门店的加盟费和保证金
266
00:08:45,600 –> 00:08:46,733
这是他赚的钱
267
00:08:46,933 –> 00:08:49,966
来看看他赚的看不见的钱有哪些啊
268
00:08:51,500 –> 00:08:54,966
我们今天所有的生意
269
00:08:55,133 –> 00:08:56,566
看得见的钱
270
00:08:57,266 –> 00:08:59,366
今天看得见的钱
271
00:08:59,400 –> 00:09:03,533
好像你今天只有产品差价
272
00:09:04,066 –> 00:09:06,933
你赚的你只是赚差价
273
00:09:07,166 –> 00:09:07,700
来
274
00:09:07,700 –> 00:09:10,100
请问看得见的钱几乎就是产品差价
275
00:09:10,100 –> 00:09:11,133
来告诉我对不对
276
00:09:11,366 –> 00:09:13,500
那我们来看看看不见的有哪些
277
00:09:13,800 –> 00:09:14,700
看不见的
278
00:09:15,000 –> 00:09:17,600
来看不见的第一个加盟费
279
00:09:18,700 –> 00:09:19,533
加盟费
280
00:09:20,400 –> 00:09:22,733
第二个保证金
281
00:09:23,600 –> 00:09:24,966
第二个保证金
282
00:09:24,966 –> 00:09:27,366
我会慢慢的给你去思考啊
283
00:09:27,533 –> 00:09:28,333
来
284
00:09:28,733 –> 00:09:30,333
我们来继续讲内容
285
00:09:34,533 –> 00:09:35,333
你会发现
286
00:09:35,500 –> 00:09:39,700
麦当劳是要收加盟费和保证金的
287
00:09:39,733 –> 00:09:43,866
第三个麦当劳这个品牌给你用
288
00:09:44,133 –> 00:09:46,066
我是否要给你授权费
289
00:09:46,666 –> 00:09:48,333
我授权费不受固定的
290
00:09:48,333 –> 00:09:49,466
我按照营
291
00:09:49,466 –> 00:09:51,133
业额的4.5%
292
00:09:51,133 –> 00:09:53,766
就你今天营业额1万块钱
293
00:09:53,866 –> 00:09:56,133
我的品牌授权费就是450
294
00:09:56,200 –> 00:09:58,933
你明天营业额2万就900
295
00:09:59,066 –> 00:10:00,800
你后天营业额3万
296
00:10:01,533 –> 00:10:02,333
你就是900
297
00:10:02,333 –> 00:10:04,333
再加450 你就1,350