1
00:00:00,166 –> 00:00:01,866
你们是中央党校毕业的
2
00:00:02,466 –> 00:00:03,366
谁也不得罪
3
00:00:03,600 –> 00:00:05,000
来先写上啊
4
00:00:05,000 –> 00:00:06,533
先写上高成本
5
00:00:07,933 –> 00:00:09,300
对我知道你不理解
6
00:00:09,300 –> 00:00:10,533
你不理解就对了
7
00:00:10,700 –> 00:00:11,933
你不理解很正常
8
00:00:12,266 –> 00:00:16,533
来高成本高品类高诱惑高价值
9
00:00:16,733 –> 00:00:18,133
来第五个
10
00:00:18,333 –> 00:00:19,300
来高价格
11
00:00:19,300 –> 00:00:20,133
还是低价格
12
00:00:22,266 –> 00:00:23,166
低价格
13
00:00:23,933 –> 00:00:25,133
低价格
14
00:00:25,766 –> 00:00:27,900
低价格低价格
15
00:00:28,266 –> 00:00:29,800
知道吗低价格
16
00:00:30,333 –> 00:00:32,466
来第六个
17
00:00:33,200 –> 00:00:34,933
第六个来
18
00:00:35,366 –> 00:00:38,866
你设计的这套爆品
19
00:00:38,933 –> 00:00:42,866
跟你的后端的产品是有关还是无关
20
00:00:43,933 –> 00:00:46,200
所以写上叫相关联
21
00:00:47,366 –> 00:00:48,866
相关联是联想的联
22
00:00:48,866 –> 00:00:49,766
还是那个联
23
00:00:49,766 –> 00:00:50,766
联联队的联
24
00:01:07,600 –> 00:01:09,166
相关联还差一个
25
00:01:09,333 –> 00:01:10,333
第七个是啥来着
26
00:01:10,333 –> 00:01:11,333
我怎么忘了呢
27
00:01:11,566 –> 00:01:12,600
啊第七个
28
00:01:12,766 –> 00:01:13,966
来再给大家重复一下
29
00:01:13,966 –> 00:01:19,133
高价值高诱惑高品类高成本
30
00:01:19,133 –> 00:01:19,933
好了第七个
31
00:01:19,933 –> 00:01:21,066
想到了第七个
32
00:01:21,066 –> 00:01:22,000
第六个写到这里
33
00:01:22,000 –> 00:01:23,266
这里是第七个啊
34
00:01:23,566 –> 00:01:25,300
第七个第六个
35
00:01:25,533 –> 00:01:26,200
写上哎
36
00:01:26,200 –> 00:01:26,766
我有点忘了
37
00:01:26,766 –> 00:01:27,166
你们来点
38
00:01:27,166 –> 00:01:28,300
掌声就响起来了
39
00:01:32,066 –> 00:01:35,366
来这个产品最好是大多数人需要
40
00:01:35,366 –> 00:01:36,966
还是极少部分人需要
41
00:01:38,100 –> 00:01:40,200
写上刚需类
42
00:01:40,500 –> 00:01:41,533
刚需类
43
00:01:42,300 –> 00:01:44,400
刚需类刚需
44
00:01:45,333 –> 00:01:46,333
刚需啊
45
00:01:46,700 –> 00:01:48,200
刚需类第7个
46
00:01:48,266 –> 00:01:49,133
写上相关联
47
00:01:49,133 –> 00:01:50,766
来大家重复一下
48
00:01:50,800 –> 00:01:52,500
来跟我说高价值
49
00:01:52,800 –> 00:01:53,700
高价值
50
00:01:53,800 –> 00:01:54,666
高诱惑
51
00:01:54,766 –> 00:01:55,533
高诱惑
52
00:01:55,533 –> 00:01:56,400
高品类
53
00:01:56,600 –> 00:01:57,300
高品类
54
00:01:57,300 –> 00:01:58,133
高成本
55
00:01:58,300 –> 00:01:59,066
高成本
56
00:01:59,066 –> 00:01:59,900
低价格
57
00:01:59,933 –> 00:02:00,666
低价格
58
00:02:00,666 –> 00:02:01,466
刚需类
59
00:02:02,333 –> 00:02:03,133
相关联
60
00:02:03,700 –> 00:02:06,366
来这是设计的流量爆品的7大关键
61
00:02:06,500 –> 00:02:08,966
只要你把这7大关键设计出来
62
00:02:08,966 –> 00:02:12,700
你就能把你的流量变成留下来的量
63
00:02:12,766 –> 00:02:14,466
来你要的是这个流量
64
00:02:14,466 –> 00:02:15,600
还是要的是这个流量
65
00:02:16,566 –> 00:02:20,000
来光说流传留存下来的流量
66
00:02:20,733 –> 00:02:21,766
对了来
67
00:02:21,866 –> 00:02:24,466
如果你不理解什么叫高成本
68
00:02:24,466 –> 00:02:25,466
我想请问你
69
00:02:26,533 –> 00:02:28,700
客户没有相信你之前
70
00:02:29,600 –> 00:02:31,866
你该花的钱要花
71
00:02:31,866 –> 00:02:33,066
不能节省成本
72
00:02:33,066 –> 00:02:34,000
我告诉你
73
00:02:34,000 –> 00:02:34,766
你记住
74
00:02:34,766 –> 00:02:38,333
低成本往往有的时候等于低品质
75
00:02:38,400 –> 00:02:41,500
你记住我不相信原材料成本很
76
00:02:41,500 –> 00:02:44,500
低能够设计生产出来高价值的产品
77
00:02:44,500 –> 00:02:45,133
你们告诉我
78
00:02:45,133 –> 00:02:45,533
对还不对
79
00:02:45,533 –> 00:02:46,333
对
80
00:02:47,066 –> 00:02:49,733
来这个课程虽然你只花了980
81
00:02:50,266 –> 00:02:53,866
但是这个课程我可能用了很多的心血
82
00:02:53,900 –> 00:02:56,166
我用最简单的方式让你能理解
83
00:02:56,166 –> 00:02:59,333
为什么如果这个课程我讲的不卖力
84
00:02:59,466 –> 00:03:01,900
如果这个课程我讲的不实在
85
00:03:01,933 –> 00:03:04,533
如果这个课程我给你讲的没感觉
86
00:03:04,666 –> 00:03:07,166
可能你给我交个980就拜拜了
87
00:03:07,333 –> 00:03:08,733
你不会给我付费学
88
00:03:08,733 –> 00:03:09,600
后面的课的
89
00:03:09,700 –> 00:03:10,766
体验感也不好
90
00:03:10,766 –> 00:03:12,000
会场也不咋地
91
00:03:12,133 –> 00:03:13,666
音乐声音也不行
92
00:03:14,000 –> 00:03:16,366
所以我们就没有了后面合作的机会
93
00:03:16,466 –> 00:03:18,300
而我第一次跟你的合作
94
00:03:18,300 –> 00:03:20,200
是为了建立你对我信任的
95
00:03:20,200 –> 00:03:21,200
因此的话
96
00:03:21,200 –> 00:03:23,500
我必须把该花的钱花掉
97
00:03:23,666 –> 00:03:25,266
可能你不太了理理解
98
00:03:26,166 –> 00:03:28,666
那这个钱如果你不花的话
99
00:03:28,666 –> 00:03:30,400
客户给你交钱是没有安全感的
100
00:03:30,400 –> 00:03:31,766
你们告诉我是不是这个道理
101
00:03:32,166 –> 00:03:33,666
对这一点很重要
102
00:03:34,133 –> 00:03:35,200
我说一句更难听的话
103
00:03:35,200 –> 00:03:36,500
为什么很多成功学的老师
104
00:03:36,500 –> 00:03:38,966
开课之前要把劳斯莱斯停在门口呢
105
00:03:39,666 –> 00:03:41,600
你说谁还买不起个劳斯莱斯啊
106
00:03:41,866 –> 00:03:43,166
那那才几个钱呢
107
00:03:43,500 –> 00:03:44,733
所以说我告诉你
108
00:03:44,900 –> 00:03:47,000
最高境界不是自己买个劳斯莱斯
109
00:03:47,000 –> 00:03:47,900
有本事
110
00:03:48,066 –> 00:03:50,666
你能够让那些听过你课的那些老板
111
00:03:50,666 –> 00:03:52,500
通过学习落地买个劳斯莱斯
112
00:03:52,500 –> 00:03:53,300
那才牛逼
113
00:03:53,500 –> 00:03:54,000
来告诉我
114
00:03:54,000 –> 00:03:54,800
对还不对
115
00:03:55,266 –> 00:03:56,066
对对啊
116
00:03:56,066 –> 00:03:57,533
你能不能让你的人才
117
00:03:57,533 –> 00:03:58,933
跟着你的员工买车
118
00:03:59,133 –> 00:04:00,333
所以这是5年前
119
00:04:00,333 –> 00:04:01,333
跟着我的员工都买车
120
00:04:01,333 –> 00:04:02,100
后来都不拍照
121
00:04:02,100 –> 00:04:03,300
打开照片看看
122
00:04:03,300 –> 00:04:04,300
我5年前的员工
123
00:04:04,300 –> 00:04:05,100
都都都
124
00:04:05,533 –> 00:04:06,166
公司都送车
125
00:04:06,166 –> 00:04:07,100
陈老师都送车
126
00:04:07,100 –> 00:04:08,366
我不送他那豪车
127
00:04:08,600 –> 00:04:10,700
我觉得他人生第一部车代步就行了
128
00:04:10,700 –> 00:04:12,533
不能给他买个奔驰宝马奥迪的
129
00:04:12,533 –> 00:04:13,200
要那个面子
130
00:04:13,200 –> 00:04:15,500
虚荣心然后老师能拿过来肇事我
131
00:04:15,500 –> 00:04:17,333
说不用你们就买个20来万的车
132
00:04:17,466 –> 00:04:19,466
买个十几万二三十万的车开着就行
133
00:04:19,733 –> 00:04:22,066
所以说我的起心动念很重要啊
134
00:04:22,066 –> 00:04:23,100
来这这都是东西
135
00:04:23,100 –> 00:04:24,300
我送的这都好多年了
136
00:04:24,300 –> 00:04:25,500
这都5年前送的啊
137
00:04:25,766 –> 00:04:27,066
这是我妹妹刚才
138
00:04:27,066 –> 00:04:29,566
这我妹妹那这个这是我妹夫啊
139
00:04:30,133 –> 00:04:31,466
这哥们在我公司当助教
140
00:04:31,466 –> 00:04:32,066
我靠 6个月
141
00:04:32,066 –> 00:04:32,966
没有一分钱业绩
142
00:04:32,966 –> 00:04:34,866
但牛逼把我妹妹给成交了
143
00:04:34,866 –> 00:04:37,533
哈哈哈你知道吗
144
00:04:37,666 –> 00:04:39,800
就是学的我的成交经历
145
00:04:39,800 –> 00:04:41,566
送给你们的总裁成交经历啊
146
00:04:41,766 –> 00:04:43,200
我靠我妹妹都怀孕了
147
00:04:43,200 –> 00:04:44,466
我是最后一个知道的
148
00:04:44,500 –> 00:04:45,766
哈哈哈
149
00:04:45,766 –> 00:04:47,200
那你说这哥们牛不牛逼啊
150
00:04:48,133 –> 00:04:48,300
那
151
00:04:48,300 –> 00:04:51,200
直接把我的内容直接用到我妹妹身上
152
00:04:51,200 –> 00:04:51,766
妈也有效
153
00:04:51,766 –> 00:04:52,566
也落地啊
154
00:04:52,566 –> 00:04:53,766
哈哈哈
155
00:04:53,766 –> 00:04:54,600
你知道吧
156
00:04:54,700 –> 00:04:56,333
来再看那个
157
00:04:56,333 –> 00:04:57,666
这陈老师讲的车
158
00:04:57,700 –> 00:05:01,200
那直接那直接他妈给我妈谈判
159
00:05:01,200 –> 00:05:02,966
那他妈他爸都很有能量
160
00:05:03,166 –> 00:05:05,133
直接谈判在济南买房子
161
00:05:05,133 –> 00:05:06,966
因为我当时我妹妹在济南嘛
162
00:05:07,566 –> 00:05:09,700
这买房子不能光我家出钱
163
00:05:10,533 –> 00:05:12,000
我老我我我妈说
164
00:05:12,000 –> 00:05:14,666
那你一般来讲只都得男方出钱买房
165
00:05:14,666 –> 00:05:16,400
那你济南的房子得200万
166
00:05:16,400 –> 00:05:18,066
那你们家也得出一点
167
00:05:19,000 –> 00:05:21,966
我我妈说这这那那你咋办
168
00:05:21,966 –> 00:05:22,733
这个对不对
169
00:05:22,733 –> 00:05:24,466
我们小孩在一起了
170
00:05:24,466 –> 00:05:25,733
这这这都公平的
171
00:05:25,933 –> 00:05:28,466
我妈说行吧行吧
172
00:05:28,466 –> 00:05:29,200
我出一点
173
00:05:29,200 –> 00:05:31,766
我看看能不能让他大哥也给他出一点
174
00:05:31,900 –> 00:05:34,000
哈哈哈他大哥不就是我吗
175
00:05:34,000 –> 00:05:34,766
哈哈哈
176
00:05:34,766 –> 00:05:34,966
来
177
00:05:34,966 –> 00:05:37,600
为什么我妈这么谈判没有没有能量了
178
00:05:37,600 –> 00:05:38,933
因为人家
179
00:05:39,066 –> 00:05:39,466
人家
180
00:05:39,466 –> 00:05:41,900
那小子妈关键岗位有他自己的人了
181
00:05:41,966 –> 00:05:42,933
哈哈哈
182
00:05:42,933 –> 00:05:44,800
这里这里有他的人了
183
00:05:45,100 –> 00:05:46,066
来告诉我对还不对
184
00:05:46,066 –> 00:05:47,466
对这不是他
185
00:05:47,466 –> 00:05:48,666
你放他干啥呀
186
00:05:48,666 –> 00:05:49,466
翻过来吧
187
00:05:49,466 –> 00:05:51,100
关掉吧啊
188
00:05:51,300 –> 00:05:52,466
所以我跟你说
189
00:05:52,466 –> 00:05:55,133
我这是那个时候都给他们做了奖励啊
190
00:05:55,133 –> 00:05:56,133
来各位
191
00:05:57,266 –> 00:05:58,400
如果你不明白这个逻辑
192
00:05:58,400 –> 00:05:59,300
我给你讲一个案例
193
00:05:59,300 –> 00:06:00,066
你就听懂了啊
194
00:06:00,066 –> 00:06:02,300
仔细听举例来
195
00:06:02,300 –> 00:06:04,333
翻过啊先不用翻了
196
00:06:04,366 –> 00:06:09,000
a和b都是开小龙虾馆的
197
00:06:09,000 –> 00:06:10,133
都是开小龙虾的
198
00:06:10,133 –> 00:06:11,900
我明天会给你讲的更通透啊
199
00:06:11,933 –> 00:06:13,000
都是开小龙虾的来
200
00:06:13,000 –> 00:06:15,766
听好了a家的龙虾呢
201
00:06:17,266 –> 00:06:18,566
成本是
202
00:06:19,533 –> 00:06:21,733
成本是68
203
00:06:22,366 –> 00:06:24,500
成本68卖多少钱呢
204
00:06:24,733 –> 00:06:28,166
卖687888 卖98 来
205
00:06:28,166 –> 00:06:29,900
他家的成本是68
206
00:06:30,166 –> 00:06:34,800
卖98来假设毕家的店是你家的店
207
00:06:35,066 –> 00:06:36,466
你家的龙虾呢
208
00:06:36,466 –> 00:06:37,700
个头比他家大
209
00:06:37,700 –> 00:06:38,766
肉比他家多
210
00:06:38,766 –> 00:06:40,666
你家的成本是78来
211
00:06:40,666 –> 00:06:41,200
一般来讲
212
00:06:41,200 –> 00:06:41,966
你会卖多少钱
213
00:06:41,966 –> 00:06:42,900
正常情况下
214
00:06:42,966 –> 00:06:44,933
正常情况会卖108
215
00:06:44,933 –> 00:06:46,800
是不是卖108 来
216
00:06:46,800 –> 00:06:50,066
你看他家68+30918
217
00:06:50,100 –> 00:06:51,533
你家78+30
218
00:06:51,533 –> 00:06:54,166
卖108来请问这是不是正常来
219
00:06:54,166 –> 00:06:55,866
同意的请举手来
220
00:06:55,900 –> 00:06:56,400
这个时候
221
00:06:56,400 –> 00:06:57,900
客户上你家问老板
222
00:06:58,533 –> 00:07:00,466
为什么你家龙虾108呀
223
00:07:01,266 –> 00:07:02,800
为什么人家家才98呀
224
00:07:02,866 –> 00:07:04,133
他家龙虾个头小
225
00:07:04,133 –> 00:07:05,900
他家龙虾肉不不如我家多
226
00:07:05,900 –> 00:07:07,066
他家龙虾都是垃圾
227
00:07:07,300 –> 00:07:09,133
他家龙虾都不如我家新鲜
228
00:07:09,133 –> 00:07:10,100
我家成本高
229
00:07:10,100 –> 00:07:11,266
因此我家卖的贵一点
230
00:07:11,266 –> 00:07:12,100
是不是很正常
231
00:07:12,533 –> 00:07:12,966
来高手
232
00:07:12,966 –> 00:07:14,700
对不对啊
233
00:07:15,566 –> 00:07:17,866
我告诉你的是这套逻辑
234
00:07:17,866 –> 00:07:18,666
对不对呢
235
00:07:18,700 –> 00:07:21,466
对的而这套逻辑叫竞争逻辑
236
00:07:21,533 –> 00:07:22,800
啥叫竞争逻辑
237
00:07:22,866 –> 00:07:24,200
就是竞争逻辑
238
00:07:24,200 –> 00:07:25,166
就说白了
239
00:07:25,266 –> 00:07:27,566
你还在给对手比价格
240
00:07:28,100 –> 00:07:29,866
这套逻辑在今天是错的
241
00:07:30,000 –> 00:07:30,800
什么意思
242
00:07:31,100 –> 00:07:34,200
而真正的高手是怎么玩呢
243
00:07:34,266 –> 00:07:36,866
就是我家的价
244
00:07:37,066 –> 00:07:39,900
我家的品质
245
00:07:40,200 –> 00:07:43,100
我家的产品的品质比对手家好
246
00:07:43,366 –> 00:07:47,400
我家的价格居然比对手家干嘛更低
247
00:07:48,200 –> 00:07:50,066
啥意思就是说白了
248
00:07:50,866 –> 00:07:53,266
我家的龙虾的成本是78
249
00:07:53,266 –> 00:07:54,466
我只是打个比方
250
00:07:54,466 –> 00:07:55,966
实际操作当中不是这样的
251
00:07:55,966 –> 00:07:56,933
我只是举个比方
252
00:07:56,933 –> 00:07:57,866
各位能不能理解
253
00:07:57,933 –> 00:07:59,466
我家的成本是78
254
00:07:59,466 –> 00:08:00,300
但是我家卖是
255
00:08:00,300 –> 00:08:01,133
卖多少钱呢
256
00:08:01,466 –> 00:08:02,333
卖88
257
00:08:03,500 –> 00:08:05,600
这个时候你知道会换来什么呢
258
00:08:06,066 –> 00:08:10,133
会换来客户到你家吃完88的龙虾之后
259
00:08:10,133 –> 00:08:11,166
直接说卧槽
260
00:08:12,666 –> 00:08:13,466
88
261
00:08:13,966 –> 00:08:15,900
我原来吃他妈98的
262
00:08:17,100 –> 00:08:18,400
都没你家个头大
263
00:08:18,400 –> 00:08:19,733
都没见你家新鲜
264
00:08:19,733 –> 00:08:21,200
都没没你家肉多
265
00:08:21,400 –> 00:08:22,066
哎呀妈呀
266
00:08:22,066 –> 00:08:23,500
这这可以哦
267
00:08:23,533 –> 00:08:27,566
于是他回去给你口碑宣传
268
00:08:27,866 –> 00:08:28,766
啥叫爆品
269
00:08:28,766 –> 00:08:30,466
叫引爆顾客口碑
270
00:08:30,466 –> 00:08:32,600
而且卖爆的产品叫做爆品
271
00:08:32,766 –> 00:08:35,100
结果我吃完了这个龙虾回来
272
00:08:35,100 –> 00:08:36,400
面对我的这一群朋友
273
00:08:36,400 –> 00:08:37,800
比如说这组是我的朋友
274
00:08:37,966 –> 00:08:40,566
干嘛以后吃龙虾到他家店啊
275
00:08:40,933 –> 00:08:42,100
我靠可以哎
276
00:08:42,500 –> 00:08:44,133
88个头大
277
00:08:44,133 –> 00:08:45,366
新鲜啊哎
278
00:08:45,366 –> 00:08:47,533
我是不是免费的做了这个店的
279
00:08:47,533 –> 00:08:48,733
免费的宣传员
280
00:08:48,733 –> 00:08:49,533
免费的业务员
281
00:08:49,533 –> 00:08:50,400
免费的广告
282
00:08:50,400 –> 00:08:50,900
来告诉我
283
00:08:50,900 –> 00:08:51,700
对不对对
284
00:08:52,333 –> 00:08:54,200
而记住
285
00:08:54,200 –> 00:08:55,966
这叫做双胜逻辑
286
00:08:56,166 –> 00:08:56,800
也就是说
287
00:08:56,800 –> 00:08:58,900
你过去做生意是竞争逻辑
288
00:08:58,900 –> 00:08:59,766
啥意思呢
289
00:08:59,933 –> 00:09:02,333
也就说我凭什么卖108
290
00:09:02,333 –> 00:09:05,533
因为一分钱一分货
291
00:09:05,666 –> 00:09:08,100
因为在你的眼里有这么一个认知
292
00:09:08,200 –> 00:09:09,766
叫便宜没好货
293
00:09:09,766 –> 00:09:11,800
好货不便宜
294
00:09:11,800 –> 00:09:14,500
一分钱一分货
295
00:09:14,533 –> 00:09:15,566
我告诉你
296
00:09:15,566 –> 00:09:16,366
错了
297
00:09:16,700 –> 00:09:18,166
今天这个时代
298
00:09:18,266 –> 00:09:21,900
人们追求的是又好又便宜
299
00:09:21,900 –> 00:09:24,366
物美还得价廉
300
00:09:25,066 –> 00:09:26,300
举例小米手机
301
00:09:27,066 –> 00:09:29,866
小米手机是苹果机的功能
302
00:09:29,933 –> 00:09:31,066
三代机的价格
303
00:09:31,066 –> 00:09:31,566
来告诉我
304
00:09:31,566 –> 00:09:33,600
有没有就这个逻辑啊
305
00:09:33,766 –> 00:09:35,600
所以这个时代已经变了
306
00:09:35,666 –> 00:09:37,933
因此你追求的是双胜逻辑
307
00:09:37,933 –> 00:09:38,800
什么叫双胜
308
00:09:38,866 –> 00:09:41,766
就是品质上我要竞争
309
00:09:42,333 –> 00:09:44,066
我价格上还要竞争
310
00:09:44,066 –> 00:09:45,366
我品质上升了
311
00:09:45,366 –> 00:09:46,866
我价格上还要升了
312
00:09:46,866 –> 00:09:48,066
那你说老师
313
00:09:50,333 –> 00:09:52,166
我的高成本
314
00:09:53,066 –> 00:09:54,866
我还搞了个他妈低价格
315
00:09:54,866 –> 00:09:56,000
我赚什么钱
316
00:09:56,300 –> 00:09:59,800
对各位小龙虾馆
317
00:10:00,100 –> 00:10:02,300
就要用龙虾来确认
318
00:10:02,533 –> 00:10:04,333
我要产生后端的收益