1
00:00:00,500 –> 00:00:04,533
所以第三个麦当劳赚的钱叫做授权费
2
00:00:05,066 –> 00:00:06,200
叫做授权费
3
00:00:07,300 –> 00:00:08,533
这个是看得见
4
00:00:08,533 –> 00:00:09,966
这个是看不见的钱
5
00:00:10,066 –> 00:00:12,866
第三个叫做授权费
6
00:00:13,600 –> 00:00:16,666
第三个叫做授权费啊
7
00:00:16,866 –> 00:00:17,666
授权费
8
00:00:18,533 –> 00:00:21,500
来我们来看看第四个
9
00:00:22,266 –> 00:00:26,066
第四个麦当劳赚的钱叫地产租金
10
00:00:27,166 –> 00:00:29,666
地产租金什么意思呢
11
00:00:29,666 –> 00:00:32,766
各位麦当劳其实本质上来讲
12
00:00:32,766 –> 00:00:34,333
它不是一家餐饮公司
13
00:00:34,600 –> 00:00:37,766
麦当劳的本质它是一家房地产公司
14
00:00:37,766 –> 00:00:39,300
它是一家二手房东
15
00:00:39,366 –> 00:00:40,300
什么意思呢
16
00:00:40,300 –> 00:00:42,100
各位我给大家讲你就明白了
17
00:00:42,100 –> 00:00:44,000
举例说明麦当劳
18
00:00:45,400 –> 00:00:47,866
万达广场要想请麦当劳
19
00:00:47,866 –> 00:00:49,266
在这里开个麦当劳
20
00:00:49,766 –> 00:00:51,533
麦当劳会给万达谈
21
00:00:52,133 –> 00:00:55,500
你给我多长时间的免租期
22
00:00:56,000 –> 00:00:57,266
免租期二
23
00:00:57,400 –> 00:00:59,533
你给我多少钱的装修费
24
00:01:00,133 –> 00:01:02,500
第三你能给我租多少年
25
00:01:02,966 –> 00:01:05,500
这个时候万达为什么把它愿意引过去
26
00:01:05,533 –> 00:01:07,966
包括很多的综合体
27
00:01:08,066 –> 00:01:09,366
商业综合体
28
00:01:09,400 –> 00:01:11,000
为什么愿意让万达过
29
00:01:11,000 –> 00:01:13,500
为什么万愿意让麦当劳和肯德基过去
30
00:01:13,733 –> 00:01:16,766
因为麦当劳过去能给他带去流量
31
00:01:16,766 –> 00:01:18,866
因为麦当劳本身自带流量
32
00:01:18,866 –> 00:01:19,366
来告诉我
33
00:01:19,366 –> 00:01:20,166
对还不对
34
00:01:20,533 –> 00:01:24,266
那么因此麦当劳打个比方
35
00:01:24,933 –> 00:01:26,900
他到了一个商业综合体
36
00:01:27,266 –> 00:01:29,500
总共租了300平
37
00:01:29,733 –> 00:01:30,966
这300平呢
38
00:01:31,066 –> 00:01:33,933
人家麦当劳牛逼到什么程度
39
00:01:34,000 –> 00:01:35,866
比如说咱们这位同学
40
00:01:35,866 –> 00:01:37,566
他是商业综合体的老板
41
00:01:37,700 –> 00:01:41,333
然后他会给麦当劳两年的免租期
42
00:01:41,900 –> 00:01:44,733
然后还得给麦当劳装修费
43
00:01:45,466 –> 00:01:48,200
还得给麦当劳免一年半的物业费
44
00:01:48,200 –> 00:01:50,600
麦当劳才这么牛逼的去好了
45
00:01:50,600 –> 00:01:53,100
等于是麦当劳的前两年基本没有成本
46
00:01:53,100 –> 00:01:53,966
来告诉我对不对
47
00:01:54,400 –> 00:01:55,933
同时麦当劳会给他谈谈
48
00:01:55,933 –> 00:01:57,933
老板你得给我签15年的合同
49
00:01:57,966 –> 00:01:59,700
前5年没有免租期
50
00:01:59,733 –> 00:02:01,366
而且把价格给你压的很低
51
00:02:01,400 –> 00:02:04,266
后10年然后租金的递增
52
00:02:04,500 –> 00:02:05,600
递增的会很少
53
00:02:05,600 –> 00:02:07,066
当麦当劳干了两年
54
00:02:07,066 –> 00:02:08,766
把生意做爆了之后
55
00:02:09,200 –> 00:02:11,100
麦当劳就会把他的店卖掉
56
00:02:11,100 –> 00:02:11,600
来跟我说
57
00:02:11,600 –> 00:02:13,500
麦当劳不是卖汉堡赚钱
58
00:02:16,366 –> 00:02:18,000
是卖店赚钱
59
00:02:19,800 –> 00:02:22,466
就是我的这个生意的流水给你看
60
00:02:22,566 –> 00:02:23,800
杨总看看我这个流水
61
00:02:23,800 –> 00:02:25,066
看看我这个店的生意好不好
62
00:02:25,066 –> 00:02:25,600
好好了
63
00:02:25,600 –> 00:02:28,733
我把这个店打包卖给你800万
64
00:02:29,133 –> 00:02:30,600
我把我的客户也卖给你了
65
00:02:30,600 –> 00:02:33,266
我把我这个店的这个硬件设施
66
00:02:33,266 –> 00:02:33,900
也卖给你了
67
00:02:33,900 –> 00:02:35,100
我把我的品牌也给你用了
68
00:02:35,100 –> 00:02:36,000
你给我800万
69
00:02:36,000 –> 00:02:37,766
我保证你在两年之内
70
00:02:37,766 –> 00:02:39,400
这800万一定能赚回去
71
00:02:39,400 –> 00:02:42,066
而且你产生的每一笔盈利
72
00:02:42,166 –> 00:02:43,466
你都得给我交
73
00:02:43,466 –> 00:02:44,733
租金他要当二房东了
74
00:02:44,733 –> 00:02:47,000
比如说他从一一手房东租过来的
75
00:02:47,000 –> 00:02:49,300
一个月的租金是8万
76
00:02:49,300 –> 00:02:50,800
他可能给你是16万
77
00:02:50,800 –> 00:02:52,133
甚至说给你是20万
78
00:02:52,133 –> 00:02:53,733
他给我的租金递增很少
79
00:02:53,733 –> 00:02:54,933
我给你递增了很多
80
00:02:54,966 –> 00:02:57,400
他给我的是我先来的很低的价格
81
00:02:57,400 –> 00:02:59,933
但我给你是市场的正常价格
82
00:03:00,000 –> 00:03:00,800
市场的价格
83
00:03:00,800 –> 00:03:01,366
同样的面积
84
00:03:01,366 –> 00:03:02,400
已经租30万了
85
00:03:02,400 –> 00:03:03,266
一个月啊
86
00:03:03,266 –> 00:03:06,333
一年一年已经租这个这个这个80万了
87
00:03:06,333 –> 00:03:07,066
我就给你80万
88
00:03:07,066 –> 00:03:08,600
但我可能拿他的只有30万
89
00:03:08,600 –> 00:03:09,200
各位听懂了
90
00:03:09,200 –> 00:03:10,000
请听懂
91
00:03:10,300 –> 00:03:13,866
所以麦当劳玩的是不是租赁费
92
00:03:13,900 –> 00:03:15,533
说白了就等于
93
00:03:15,533 –> 00:03:21,100
麦当劳赚了房地产中介公司的钱
94
00:03:21,133 –> 00:03:22,866
来这个叫什么费
95
00:03:24,700 –> 00:03:25,533
这叫什么费
96
00:03:26,500 –> 00:03:28,200
这个叫做租赁费
97
00:03:28,200 –> 00:03:30,200
我还要把我的这个
98
00:03:30,533 –> 00:03:32,700
我要把我的商铺租给你来
99
00:03:32,700 –> 00:03:35,200
这个赚的钱是不是叫租赁费啊
100
00:03:35,200 –> 00:03:36,333
可不是租金
101
00:03:36,333 –> 00:03:38,000
地产租金不就叫租赁费吗
102
00:03:38,333 –> 00:03:39,900
来第四个写上租赁费
103
00:03:41,400 –> 00:03:43,066
第四个写上租赁费
104
00:03:43,466 –> 00:03:46,933
租赁啊租赁费啊
105
00:03:46,933 –> 00:03:48,466
租赁费租赁费
106
00:03:48,466 –> 00:03:49,766
我写的字有点乱啊
107
00:03:49,766 –> 00:03:50,933
你们要看好
108
00:03:51,066 –> 00:03:53,266
来第五个
109
00:03:53,400 –> 00:03:54,766
金融收入
110
00:03:55,666 –> 00:03:57,933
3.5万家加盟店
111
00:03:58,733 –> 00:03:59,866
营业额都
112
00:03:59,866 –> 00:04:00,933
从总部走
113
00:04:01,333 –> 00:04:02,466
所以你看看
114
00:04:02,466 –> 00:04:05,933
我是下午给你们讲的那个育多超市
115
00:04:06,000 –> 00:04:08,666
陈老师发现他的品牌不牛逼
116
00:04:08,666 –> 00:04:10,000
只能占用15天
117
00:04:10,000 –> 00:04:12,866
你知道麦当劳占用多少天吗
118
00:04:13,166 –> 00:04:14,666
一个月呀
119
00:04:15,766 –> 00:04:19,866
全球3.5万家加盟店的钱全怼到总部
120
00:04:20,533 –> 00:04:22,100
一个月之后再给你
121
00:04:22,133 –> 00:04:23,066
但是给你的时候
122
00:04:23,066 –> 00:04:24,666
下一个月又占用了
123
00:04:24,866 –> 00:04:25,466
来告诉我
124
00:04:25,466 –> 00:04:27,366
这是不是叫资金占用
125
00:04:28,066 –> 00:04:28,666
来告诉我
126
00:04:28,666 –> 00:04:29,800
是不是资金占用
127
00:04:30,500 –> 00:04:31,533
送你一句话
128
00:04:33,066 –> 00:04:35,566
你把这句话一个字都不少的给我写上
129
00:04:35,566 –> 00:04:37,100
来跟我说全世界
130
00:04:38,400 –> 00:04:39,933
最好的融资手段
131
00:04:40,300 –> 00:04:42,066
最好的融资手段
132
00:04:42,100 –> 00:04:43,300
就是资金占用
133
00:04:45,200 –> 00:04:46,900
来跟我说全世界
134
00:04:48,300 –> 00:04:49,900
最好的融资手段
135
00:04:52,300 –> 00:04:53,600
就是资金占用
136
00:04:55,666 –> 00:04:55,933
他
137
00:04:55,933 –> 00:04:59,333
是不是占用所有下游的门店的现金流
138
00:04:59,333 –> 00:04:59,800
告诉我是
139
00:04:59,800 –> 00:05:00,600
还不是
140
00:05:01,133 –> 00:05:03,400
所以说来第五个
141
00:05:03,400 –> 00:05:04,966
他赚的钱是什么呢
142
00:05:05,100 –> 00:05:07,266
第五个赚的钱叫资金占用
143
00:05:07,800 –> 00:05:11,500
第五个赚的钱叫资金占用
144
00:05:12,466 –> 00:05:13,700
叫资金占用
145
00:05:14,133 –> 00:05:14,933
资金占用
146
00:05:15,366 –> 00:05:16,200
资金占用
147
00:05:16,400 –> 00:05:17,533
来各位
148
00:05:18,100 –> 00:05:20,900
麦当劳加盟店的盈利结构是
149
00:05:20,900 –> 00:05:22,800
巨无霸不挣钱
150
00:05:22,933 –> 00:05:24,366
巨无霸是引流产品
151
00:05:24,500 –> 00:05:26,166
这么好的产品啊
152
00:05:26,200 –> 00:05:27,133
卖的很便宜
153
00:05:27,200 –> 00:05:28,000
引流产品
154
00:05:28,133 –> 00:05:29,933
同时汉堡是走量的
155
00:05:29,933 –> 00:05:32,533
威力薯条是中利
156
00:05:33,066 –> 00:05:34,500
饮料居然是暴利
157
00:05:34,500 –> 00:05:35,300
你看了吗
158
00:05:35,333 –> 00:05:36,333
盈利是要设计的
159
00:05:36,333 –> 00:05:38,300
叫无利微利中利暴利
160
00:05:38,533 –> 00:05:40,600
引流粘性盈利延伸
161
00:05:40,666 –> 00:05:42,133
所以为什么我刚才跟你这么讲
162
00:05:42,366 –> 00:05:43,166
知道了吗
163
00:05:43,800 –> 00:05:47,900
所以京东把家电当做引流产品
164
00:05:47,966 –> 00:05:50,966
如果京东一开始靠家电来赚钱
165
00:05:51,600 –> 00:05:53,700
苏宁和国美早都弄死他了
166
00:05:53,700 –> 00:05:54,800
你告诉我对还不对
167
00:05:55,733 –> 00:05:56,266
你知道吗
168
00:05:56,266 –> 00:05:58,300
我们家的摄像机买了三年了
169
00:05:58,500 –> 00:06:00,366
我得马上再升级一个新的设备
170
00:06:00,366 –> 00:06:03,000
我们家的摄像机在国美苏宁
171
00:06:03,000 –> 00:06:04,466
我看了两天
172
00:06:04,466 –> 00:06:05,400
在四年前
173
00:06:06,100 –> 00:06:08,100
呃这两个设计现金一个是4万多
174
00:06:08,100 –> 00:06:09,066
一个是3万多
175
00:06:09,200 –> 00:06:10,666
但啊一个是4万多
176
00:06:10,666 –> 00:06:11,666
我看完之后
177
00:06:11,666 –> 00:06:14,000
我又从京东上搜同样的款式
178
00:06:14,133 –> 00:06:15,966
结果京东比我在国美
179
00:06:15,966 –> 00:06:18,400
苏宁看的省了4,700块钱
180
00:06:18,533 –> 00:06:21,933
于是我就很猥琐的在了京东下的订单
181
00:06:22,733 –> 00:06:24,900
我很猥琐的在京东下的订单
182
00:06:25,000 –> 00:06:26,466
来你也干过这个事的
183
00:06:26,466 –> 00:06:28,766
请举手这不很正常吗
184
00:06:28,800 –> 00:06:29,966
来告诉我对不对啊
185
00:06:30,133 –> 00:06:30,766
你知道吗
186
00:06:30,766 –> 00:06:31,566
京东多狠吗
187
00:06:31,566 –> 00:06:32,866
我操京东把国美
188
00:06:32,866 –> 00:06:34,966
苏宁变成了他的线下体验店
189
00:06:35,266 –> 00:06:37,500
妈体验完了再在他那里下订单
190
00:06:37,933 –> 00:06:39,000
来告诉我有没有
191
00:06:39,266 –> 00:06:41,666
如果他从一开始靠卖家电赚钱呢
192
00:06:41,966 –> 00:06:44,466
你知道张晋东啊
193
00:06:44,700 –> 00:06:47,766
就是肃宁的张晋东和国美的黄光裕
194
00:06:47,766 –> 00:06:48,766
会怎么说吗
195
00:06:49,400 –> 00:06:50,700
兄弟你要想死
196
00:06:50,700 –> 00:06:51,966
哥也不能拦你
197
00:06:52,400 –> 00:06:52,966
来告诉我
198
00:06:52,966 –> 00:06:53,766
对还不对
199
00:06:54,500 –> 00:06:55,600
所以所有500强
200
00:06:55,600 –> 00:06:57,066
你不要觉得他们很牛逼
201
00:06:57,300 –> 00:07:00,133
所有500强公司都是做的这个这个模型
202
00:07:00,200 –> 00:07:00,800
来给我说
203
00:07:00,800 –> 00:07:02,400
皮包公司轻资产
204
00:07:04,566 –> 00:07:05,900
挂着羊头卖狗肉
205
00:07:07,700 –> 00:07:09,133
我再问你们一句话
206
00:07:09,333 –> 00:07:11,666
房地产公司是真正的皮包公司
207
00:07:11,666 –> 00:07:12,533
你们信不信信
208
00:07:13,400 –> 00:07:15,666
来为什么说房地产公司是皮包公司
209
00:07:15,666 –> 00:07:16,566
钱是谁的
210
00:07:16,866 –> 00:07:17,933
银行的
211
00:07:18,000 –> 00:07:19,900
银行的啊
212
00:07:20,000 –> 00:07:24,133
来建筑是不是外包销售
213
00:07:24,133 –> 00:07:25,200
销售公司是不外包
214
00:07:25,200 –> 00:07:26,600
是物业
215
00:07:26,600 –> 00:07:28,266
是不是物业外包对
216
00:07:28,300 –> 00:07:31,600
来这个建筑还分一包二包
217
00:07:32,000 –> 00:07:33,700
还有什么三包
218
00:07:33,933 –> 00:07:34,533
设计
219
00:07:34,533 –> 00:07:37,500
是不是有建筑设计业给你促销出图纸
220
00:07:37,533 –> 00:07:39,900
园林绿化是不是有园林绿化公司
221
00:07:39,900 –> 00:07:40,533
专门给他做
222
00:07:40,533 –> 00:07:41,333
是不是外包
223
00:07:41,400 –> 00:07:42,200
对
224
00:07:42,500 –> 00:07:44,666
不要觉得动不动那房地产公
225
00:07:44,666 –> 00:07:46,533
房地产公司也是轻资产
226
00:07:46,533 –> 00:07:47,900
也是皮包公司啊
227
00:07:48,066 –> 00:07:49,933
知道吗第二个我们先不讲
228
00:07:50,100 –> 00:07:51,666
来我先给大家总结一下
229
00:07:51,666 –> 00:07:52,966
看不见的钱有哪些
230
00:07:52,966 –> 00:07:53,966
来记住
231
00:07:54,000 –> 00:07:55,400
看不见的钱有这些
232
00:07:55,533 –> 00:07:56,366
来第一个
233
00:07:56,400 –> 00:07:57,866
来跟我说加盟费
234
00:07:58,100 –> 00:07:58,900
加盟费
235
00:07:59,566 –> 00:08:00,500
保证金
236
00:08:01,933 –> 00:08:02,766
授权费
237
00:08:03,066 –> 00:08:03,900
授权费
238
00:08:04,066 –> 00:08:04,900
租赁费
239
00:08:05,166 –> 00:08:05,933
租赁费
240
00:08:05,933 –> 00:08:07,000
资金占用
241
00:08:07,133 –> 00:08:07,933
资金占用
242
00:08:08,200 –> 00:08:09,066
第六个来
243
00:08:09,066 –> 00:08:10,466
给我写会员费
244
00:08:11,933 –> 00:08:12,533
来写
245
00:08:12,533 –> 00:08:13,866
第6个叫会员费
246
00:08:13,966 –> 00:08:16,466
第7个叫手续费
247
00:08:17,166 –> 00:08:18,900
第7个叫手续费
248
00:08:19,200 –> 00:08:21,900
第8个叫过路费
249
00:08:22,766 –> 00:08:24,200
第8个叫过路费
250
00:08:25,000 –> 00:08:27,600
来第9个叫停车费
251
00:08:29,500 –> 00:08:33,066
对第10个叫加油费
252
00:08:34,766 –> 00:08:36,500
第10个叫加油费
253
00:08:37,533 –> 00:08:39,800
第十一个叫保护费
254
00:08:40,900 –> 00:08:42,366
我说的保护费
255
00:08:42,400 –> 00:08:44,333
不是说黑社会收的保护费
256
00:08:44,733 –> 00:08:45,600
也就说白了
257
00:08:45,600 –> 00:08:46,900
我把这个地盘给你了
258
00:08:46,900 –> 00:08:47,666
你这个地盘
259
00:08:47,666 –> 00:08:49,566
3公里之内我不开第二家店
260
00:08:49,600 –> 00:08:50,566
如果3公里之内
261
00:08:50,566 –> 00:08:51,800
我再开另外一个店的话
262
00:08:51,800 –> 00:08:54,133
那对你的流量也会产生竞争
263
00:08:54,133 –> 00:08:55,200
所以这叫保护费
264
00:08:55,200 –> 00:08:56,400
各位听懂我的意思吗
265
00:08:56,933 –> 00:08:58,200
来对
266
00:08:58,333 –> 00:08:59,000
就这个逻辑
267
00:08:59,000 –> 00:08:59,566
叫保护费
268
00:08:59,566 –> 00:09:00,200
你想多了
269
00:09:00,200 –> 00:09:02,133
不是原来的那个保黑社会的保护费
270
00:09:02,133 –> 00:09:03,733
不是啊对
271
00:09:03,866 –> 00:09:06,100
叫保护费来第十
272
00:09:07,733 –> 00:09:09,866
12个叫扣点费
273
00:09:10,600 –> 00:09:11,733
叫扣点费
274
00:09:13,100 –> 00:09:14,933
扣点费然后来
275
00:09:14,933 –> 00:09:19,566
第1112来第13个
276
00:09:19,666 –> 00:09:21,100
写上叫专利费
277
00:09:22,400 –> 00:09:25,266
啊叫专利费啊
278
00:09:25,266 –> 00:09:26,400
专利费来
279
00:09:26,400 –> 00:09:28,333
你们猜还有什么费用
280
00:09:29,400 –> 00:09:32,266
对了第14个在哪里写呢
281
00:09:32,266 –> 00:09:33,066
翻过来吧
282
00:09:33,266 –> 00:09:34,066
啊
283
00:09:34,100 –> 00:09:38,200
第14个叫培训费
284
00:09:38,866 –> 00:09:41,533
来第14个叫培训费来
285
00:09:41,533 –> 00:09:43,566
你们猜还有什么猜
286
00:09:44,133 –> 00:09:45,100
猜不出来就蒙
287
00:09:45,100 –> 00:09:46,100
蒙不出来就走
288
00:09:46,966 –> 00:09:48,300
啊什么费
289
00:09:49,666 –> 00:09:53,866
什么来写上叫物料费
290
00:09:55,366 –> 00:09:56,166
物料费
291
00:09:56,366 –> 00:09:58,866
来第16个叫损耗费
292
00:09:59,966 –> 00:10:00,866
损耗费
293
00:10:01,333 –> 00:10:02,133
啊
294
00:10:02,466 –> 00:10:04,333
损耗费来第17个