1
00:00:00,266 –> 00:00:01,500
你得好好的思考
2
00:00:02,066 –> 00:00:02,866
理解了吗
3
00:00:02,866 –> 00:00:05,866
所以你的目标是让你的账上有钱
4
00:00:05,866 –> 00:00:06,466
来跟我说
5
00:00:06,466 –> 00:00:08,166
有钱比赚钱更重要
6
00:00:10,133 –> 00:00:13,866
第三个模型叫靠用户赚钱
7
00:00:14,566 –> 00:00:16,133
什么叫靠用户赚钱
8
00:00:16,533 –> 00:00:23,133
就是你要经营用户的终身价值
9
00:00:23,900 –> 00:00:26,133
经营用户终身价值
10
00:00:26,900 –> 00:00:28,666
经营用户终身价值
11
00:00:29,533 –> 00:00:31,333
这个就更牛逼了
12
00:00:32,400 –> 00:00:33,200
呃
13
00:00:33,900 –> 00:00:38,300
今天市场上80%的老板没有赚到这个钱
14
00:00:38,500 –> 00:00:39,900
为什么没有赚到这个钱
15
00:00:39,900 –> 00:00:41,766
是因为市场上80%的老板
16
00:00:41,766 –> 00:00:43,966
没有看到这个钱
17
00:00:44,500 –> 00:00:45,600
来送你一句话
18
00:00:45,600 –> 00:00:48,066
来跟我说我赚不到我看不到的钱
19
00:00:48,200 –> 00:00:52,700
我赚不到我赚不到我想不到的钱
20
00:00:54,566 –> 00:00:56,266
你赚的每一分钱
21
00:00:56,266 –> 00:01:00,300
都源自于你对这个时代认知的变现
22
00:01:00,333 –> 00:01:02,133
你亏的每一分钱
23
00:01:02,166 –> 00:01:06,300
都源自于你对这个时代的认知有缺陷
24
00:01:06,766 –> 00:01:07,966
所以各位
25
00:01:08,666 –> 00:01:12,533
京东就是玩的先投再融的市值最大化
26
00:01:12,566 –> 00:01:14,900
冲着公司的股票去的
27
00:01:14,900 –> 00:01:16,866
冲着这个公司值钱去的
28
00:01:16,866 –> 00:01:21,133
这叫做赚用户的重复消费的钱
29
00:01:21,300 –> 00:01:23,000
所以这是第三种公司
30
00:01:23,000 –> 00:01:24,800
叫做靠用户赚钱
31
00:01:24,800 –> 00:01:27,500
举例说明京东来
32
00:01:27,566 –> 00:01:29,000
它有三个代表的公司
33
00:01:29,266 –> 00:01:31,066
第一靠产品赚钱
34
00:01:31,066 –> 00:01:32,533
就比如说长虹电器
35
00:01:32,733 –> 00:01:33,866
靠模式赚钱
36
00:01:33,866 –> 00:01:36,133
比如说国美苏宁爵位
37
00:01:36,200 –> 00:01:37,766
而靠用户赚钱
38
00:01:37,766 –> 00:01:39,500
比如说京东来
39
00:01:39,666 –> 00:01:40,600
你有没有发现
40
00:01:41,800 –> 00:01:45,200
京东一开始都是靠补贴
41
00:01:45,366 –> 00:01:47,266
来直接锁定用户
42
00:01:47,300 –> 00:01:49,733
让用户产生足够粘性
43
00:01:49,800 –> 00:01:51,366
让用户产生依赖
44
00:01:51,466 –> 00:01:53,400
让你从线下卖上线上
45
00:01:53,500 –> 00:01:55,666
然后把对手的苏宁
46
00:01:55,666 –> 00:01:58,766
把对手的国美的店变成自己的体验店
47
00:01:59,066 –> 00:02:01,066
然后慢慢的形成用户依赖
48
00:02:01,066 –> 00:02:02,200
形成用户粘性
49
00:02:02,300 –> 00:02:04,800
然后以用户围绕用户来赚钱
50
00:02:04,800 –> 00:02:05,266
来告诉我
51
00:02:05,266 –> 00:02:06,066
对不对对
52
00:02:06,366 –> 00:02:07,133
什么叫卖什么
53
00:02:07,133 –> 00:02:07,666
不是卖什么
54
00:02:07,666 –> 00:02:08,300
什么叫赚什么
55
00:02:08,300 –> 00:02:09,066
不是赚什么
56
00:02:09,066 –> 00:02:09,866
举例说明
57
00:02:10,100 –> 00:02:12,900
京东电器是不靠电器来赚钱的
58
00:02:13,133 –> 00:02:15,200
也就是说刘
59
00:02:15,200 –> 00:02:19,800
强东是在马云是在国美
60
00:02:19,900 –> 00:02:22,800
是在苏宁的眼皮底下长大的
61
00:02:22,800 –> 00:02:23,600
强大的
62
00:02:24,466 –> 00:02:26,000
如果刘强东
63
00:02:26,100 –> 00:02:28,966
一开始就靠家用电器来赚钱
64
00:02:29,100 –> 00:02:30,133
我给你说
65
00:02:30,300 –> 00:02:32,300
国美苏宁早都把他弄死了
66
00:02:32,300 –> 00:02:33,400
你们告诉我对不对
67
00:02:34,566 –> 00:02:37,500
那苏宁的张晋东
68
00:02:38,100 –> 00:02:41,400
那国美的黄光裕会说
69
00:02:41,400 –> 00:02:43,533
兄弟你想死哥也不能拦你啊
70
00:02:44,466 –> 00:02:46,200
所以他不靠电器来赚钱
71
00:02:46,200 –> 00:02:47,966
他靠电器来圈人
72
00:02:48,500 –> 00:02:50,900
圈人把人圈过来做
73
00:02:50,933 –> 00:02:52,466
开始卖后端产品了
74
00:02:52,566 –> 00:02:53,866
服装图书
75
00:02:53,900 –> 00:02:54,800
什么手机
76
00:02:55,133 –> 00:02:56,866
什么女人的化妆品
77
00:02:57,333 –> 00:02:58,866
什么所有产品全来了
78
00:02:58,866 –> 00:03:00,100
所以形成京东商城
79
00:03:00,100 –> 00:03:01,333
来告诉我是不是这个道理
80
00:03:01,766 –> 00:03:02,333
所以说
81
00:03:02,333 –> 00:03:04,533
我会慢慢的给你带入这个逻辑
82
00:03:04,733 –> 00:03:07,166
来设计商业模式
83
00:03:07,366 –> 00:03:08,733
它是有一大中心
84
00:03:08,800 –> 00:03:10,733
三大关键和六大步骤的
85
00:03:10,733 –> 00:03:12,533
我们在吃饭之前
86
00:03:12,533 –> 00:03:14,666
我讲到6点半准时
87
00:03:14,800 –> 00:03:15,966
大家准时用餐
88
00:03:15,966 –> 00:03:17,100
6点半准时用餐
89
00:03:17,100 –> 00:03:18,900
我们用餐的时间只有一个小时的时间
90
00:03:18,900 –> 00:03:19,733
你6点半用餐
91
00:03:19,733 –> 00:03:20,733
7点半就得回来
92
00:03:20,733 –> 00:03:22,666
我晚上还给你讲两个小时的内容
93
00:03:22,666 –> 00:03:24,133
我晚上不超过10点钟
94
00:03:24,133 –> 00:03:26,000
我保证第一天就让你听着有感觉
95
00:03:26,000 –> 00:03:29,266
有收获有成长有改变有启发有灵感
96
00:03:29,266 –> 00:03:32,333
对可不可以来听到此刻为止
97
00:03:32,333 –> 00:03:34,400
你觉得这个内容没有浪费你时间的
98
00:03:34,400 –> 00:03:36,366
请举手没有浪费你时间的好
99
00:03:36,366 –> 00:03:38,133
太棒了对
100
00:03:38,500 –> 00:03:40,500
设计所有商业模式
101
00:03:41,333 –> 00:03:43,366
它是有一大中心和三大观念的
102
00:03:43,466 –> 00:03:46,766
来设计商业模式的中心点是什么
103
00:03:46,900 –> 00:03:47,933
各位写上
104
00:03:48,200 –> 00:03:51,766
改变原有的平面的单一的盈利结构
105
00:03:51,966 –> 00:03:55,700
迈向立体的组合的多元的盈利结构
106
00:03:55,900 –> 00:03:57,466
各位能记多少就记多少
107
00:03:57,466 –> 00:03:58,266
没有关系
108
00:03:58,266 –> 00:03:59,333
如果真的记不下来
109
00:03:59,333 –> 00:04:00,100
就认真听
110
00:04:00,100 –> 00:04:01,800
反正最后我都会把文字给到大家
111
00:04:01,800 –> 00:04:02,266
可以好
112
00:04:02,266 –> 00:04:03,866
还是不好啊
113
00:04:03,866 –> 00:04:05,166
不要那么累啊
114
00:04:05,166 –> 00:04:06,066
你们别记得
115
00:04:06,066 –> 00:04:07,266
太累体验感不好下
116
00:04:07,266 –> 00:04:08,933
次都不来了啊
117
00:04:09,133 –> 00:04:10,600
这个尽量
118
00:04:10,600 –> 00:04:11,800
这个课还是要来听三遍
119
00:04:11,800 –> 00:04:13,300
不要听一遍就给我绝交了
120
00:04:13,300 –> 00:04:15,266
各位好不好啊
121
00:04:15,266 –> 00:04:16,566
所以这个很重要
122
00:04:16,900 –> 00:04:17,700
来
123
00:04:18,400 –> 00:04:21,200
过去原有的平面的单一的盈利结构
124
00:04:21,200 –> 00:04:22,966
不就是卖产品赚差价吗
125
00:04:22,966 –> 00:04:24,300
好像很多传统老板
126
00:04:24,300 –> 00:04:25,700
除了卖产品赚差价
127
00:04:26,600 –> 00:04:28,000
就没别的钱可赚了
128
00:04:28,000 –> 00:04:28,533
来告诉我
129
00:04:28,533 –> 00:04:29,500
有没有这样的老板
130
00:04:29,600 –> 00:04:30,266
有
131
00:04:30,266 –> 00:04:31,700
这太恐怖了
132
00:04:32,266 –> 00:04:34,766
这太不可思议了啊
133
00:04:34,766 –> 00:04:36,133
怎么可能这么干呢
134
00:04:36,366 –> 00:04:38,533
所以这是很可怕的事情
135
00:04:38,800 –> 00:04:39,600
来各位
136
00:04:40,100 –> 00:04:43,766
迈向多元的立体的组合的盈利结构
137
00:04:44,866 –> 00:04:47,266
来想设计商业模式
138
00:04:47,266 –> 00:04:50,400
必须要寻求更多盈利增长点
139
00:04:50,900 –> 00:04:52,133
而各位
140
00:04:52,200 –> 00:04:54,900
这个盈利增长点一定是来自于前端
141
00:04:54,900 –> 00:04:55,700
还是后端
142
00:04:56,933 –> 00:04:57,333
后端来
143
00:04:57,333 –> 00:04:59,700
跟我说前端获取流量
144
00:05:00,100 –> 00:05:01,700
前端获取流量
145
00:05:01,700 –> 00:05:03,600
后端多为变现
146
00:05:04,000 –> 00:05:05,466
后端多为变现
147
00:05:05,700 –> 00:05:06,533
所以各位老板
148
00:05:06,533 –> 00:05:07,466
今天赚钱呢
149
00:05:07,466 –> 00:05:08,900
有一个赚钱的公式
150
00:05:09,100 –> 00:05:10,533
各位今天赚钱的
151
00:05:10,533 –> 00:05:11,333
先不用翻
152
00:05:11,466 –> 00:05:12,500
今天赚钱呢
153
00:05:12,500 –> 00:05:14,700
有一个赚钱的公式啊
154
00:05:14,700 –> 00:05:15,133
给大家写
155
00:05:15,133 –> 00:05:16,166
哎这次就可以
156
00:05:16,166 –> 00:05:16,966
咱们有那个软件
157
00:05:16,966 –> 00:05:17,933
可以马上就调过来了
158
00:05:17,933 –> 00:05:18,733
是不是
159
00:05:18,900 –> 00:05:20,466
太棒了你怎么做到的这车
160
00:05:22,000 –> 00:05:22,800
啊
161
00:05:24,500 –> 00:05:25,700
换了个软件是吧
162
00:05:26,133 –> 00:05:26,700
啊好
163
00:05:26,700 –> 00:05:28,100
太棒了提出表扬
164
00:05:29,766 –> 00:05:30,333
奖1,000分
165
00:05:30,333 –> 00:05:31,333
是吧好
166
00:05:31,333 –> 00:05:33,266
奖1,000分啊
167
00:05:33,300 –> 00:05:38,133
来赚钱等于流量加变现
168
00:05:39,133 –> 00:05:40,566
来跟我说
169
00:05:40,566 –> 00:05:44,333
赚钱等于流量加变现
170
00:05:46,600 –> 00:05:48,133
来今天你缺不缺
171
00:05:49,466 –> 00:05:52,100
获取流量的能力和方案
172
00:05:53,166 –> 00:05:57,300
缺不缺让企业持续变现的方法跟方案
173
00:05:58,266 –> 00:05:59,500
来因此
174
00:05:59,500 –> 00:06:00,733
今天要赚钱
175
00:06:00,733 –> 00:06:02,766
老板要两手抓
176
00:06:03,366 –> 00:06:04,866
两手都要硬
177
00:06:04,900 –> 00:06:05,666
而两手抓
178
00:06:05,666 –> 00:06:07,900
抓什么第一个抓流量
179
00:06:08,200 –> 00:06:10,800
前端要干嘛呢
180
00:06:10,966 –> 00:06:14,366
前端要打开
181
00:06:15,400 –> 00:06:16,566
来跟我说
182
00:06:16,566 –> 00:06:17,933
前端打开
183
00:06:19,933 –> 00:06:20,800
立体的
184
00:06:22,166 –> 00:06:27,066
多维的多维的0成本的低成本的
185
00:06:27,166 –> 00:06:29,100
低成本的流量入口
186
00:06:30,066 –> 00:06:31,266
后端打通
187
00:06:32,766 –> 00:06:39,100
持续的立体的组合的变线出口
188
00:06:40,666 –> 00:06:44,500
所以你得前端打开流量入口
189
00:06:44,733 –> 00:06:47,266
后端打通变现出口
190
00:06:47,400 –> 00:06:50,800
你前端的天网叫互联网
191
00:06:50,900 –> 00:06:52,500
地网叫加盟连锁
192
00:06:52,533 –> 00:06:53,933
人网叫会员裂变
193
00:06:53,933 –> 00:06:54,866
你都得打通
194
00:06:54,866 –> 00:06:56,200
所以这3天我都会教你
195
00:06:56,200 –> 00:06:57,733
天网地网人网
196
00:06:57,933 –> 00:06:59,900
后端你还得拿过来变现
197
00:06:59,900 –> 00:07:01,966
招商变现会员变现
198
00:07:01,966 –> 00:07:04,533
股权变现代理权变现
199
00:07:04,766 –> 00:07:06,566
所以你前端有流量
200
00:07:06,566 –> 00:07:07,366
后端能变现
201
00:07:07,366 –> 00:07:08,066
你还缺钱吗
202
00:07:08,066 –> 00:07:09,366
你不会缺钱的
203
00:07:09,666 –> 00:07:11,766
你今天是缺赚钱的思维
204
00:07:12,100 –> 00:07:14,133
缺赚钱的模式
205
00:07:14,333 –> 00:07:15,566
缺赚钱的模型
206
00:07:16,000 –> 00:07:18,200
如各位利乐包装
207
00:07:19,800 –> 00:07:21,566
呃大家喝的那个方盒的
208
00:07:21,566 –> 00:07:22,866
你喝的所有的牛奶
209
00:07:22,866 –> 00:07:24,300
蒙牛伊利光明
210
00:07:24,300 –> 00:07:26,133
你喝的所有的牛奶的包装
211
00:07:26,500 –> 00:07:29,266
几乎全中国80%的包装市场
212
00:07:29,266 –> 00:07:30,866
都来自于利乐包装
213
00:07:31,100 –> 00:07:32,966
来听说过利乐包装的请举手
214
00:07:33,133 –> 00:07:36,000
过去利乐包装是卖包装机械的
215
00:07:36,200 –> 00:07:39,266
由于它的包装机械很贵很贵很贵
216
00:07:39,600 –> 00:07:42,900
所以一直打不开中国的什么市场
217
00:07:43,166 –> 00:07:44,966
所以后来他改变了
218
00:07:44,966 –> 00:07:46,533
叫机器不要钱
219
00:07:46,533 –> 00:07:47,800
赚耗材的钱
220
00:07:48,200 –> 00:07:50,366
他拿机器过去来赚钱
221
00:07:50,366 –> 00:07:52,266
他现在拿机器来圈人
222
00:07:52,466 –> 00:07:54,066
拿机器来圈客户了
223
00:07:54,166 –> 00:07:58,333
来他让伊利牛奶蒙牛光明
224
00:07:58,333 –> 00:07:59,100
全中国的
225
00:07:59,100 –> 00:08:02,966
各个城市的牛奶的包装机械
226
00:08:02,966 –> 00:08:03,966
不叫钱了
227
00:08:03,966 –> 00:08:06,133
能不能迅速的去占领市场
228
00:08:06,133 –> 00:08:06,600
来告诉我
229
00:08:06,600 –> 00:08:07,400
能不能
230
00:08:07,933 –> 00:08:09,400
所以你要思考
231
00:08:09,400 –> 00:08:11,333
你的产品如何快速占领市场
232
00:08:11,333 –> 00:08:11,500
来
233
00:08:11,500 –> 00:08:15,366
给我说我的产品如何快速占领市场
234
00:08:15,466 –> 00:08:17,100
如何快速占领市场
235
00:08:17,333 –> 00:08:18,933
我想请问你是收费容易
236
00:08:18,933 –> 00:08:19,966
还是免费容易
237
00:08:20,866 –> 00:08:21,933
是收的贵容易
238
00:08:21,933 –> 00:08:23,133
还是收的便宜容易
239
00:08:24,766 –> 00:08:25,866
所以你就明白了
240
00:08:25,866 –> 00:08:29,100
你总要拿过来一款产品来圈人
241
00:08:29,766 –> 00:08:32,300
然后这个时候呢
242
00:08:32,300 –> 00:08:33,766
他赚耗材的钱
243
00:08:33,900 –> 00:08:35,500
他跟所有的牛奶
244
00:08:35,500 –> 00:08:41,700
乳制品公司签了后端的分成协议
245
00:08:41,733 –> 00:08:44,100
我给你供应1,000万的设备
246
00:08:44,300 –> 00:08:47,333
你答应我得用我家指定的包材
247
00:08:47,333 –> 00:08:48,133
一个亿
248
00:08:49,366 –> 00:08:50,133
如果你没完成
249
00:08:50,133 –> 00:08:51,533
在未来5年8年之内
250
00:08:51,666 –> 00:08:53,000
你要补我多少钱
251
00:08:53,166 –> 00:08:53,700
同时
252
00:08:53,700 –> 00:08:57,733
他家所有机器只识别他家指定的耗材
253
00:08:57,866 –> 00:08:59,566
就他家指定的包装材料
254
00:08:59,566 –> 00:09:01,366
如果你换了别人家的包装材料
255
00:09:01,366 –> 00:09:02,666
直接死机
256
00:09:04,133 –> 00:09:06,600
而且死机之后要重装系统
257
00:09:07,266 –> 00:09:08,766
重装系统还要另外收费
258
00:09:08,766 –> 00:09:09,566
这是真的
259
00:09:10,000 –> 00:09:11,566
这真的不跟你开玩笑
260
00:09:11,600 –> 00:09:13,100
来我想请问你
261
00:09:13,133 –> 00:09:15,733
他卖机器是不是赚一次性的钱
262
00:09:16,466 –> 00:09:18,566
他耗材是不是赚持续性的钱
263
00:09:19,100 –> 00:09:22,500
来卖机器是不是一次一生一次的生意
264
00:09:22,933 –> 00:09:25,666
来卖耗材是不是一生一世的生意
265
00:09:26,500 –> 00:09:27,300
所以
266
00:09:28,466 –> 00:09:29,366
你要明白
267
00:09:30,133 –> 00:09:34,200
你们家的产品要重新做设计
268
00:09:34,600 –> 00:09:37,000
你们家的产品要重新做设计
269
00:09:37,500 –> 00:09:40,533
知道吗你们家的产品要做组合
270
00:09:40,533 –> 00:09:41,866
要其中设计
271
00:09:41,866 –> 00:09:45,866
一款产品拿来建渠道
272
00:09:47,600 –> 00:09:49,000
养渠道知道吗
273
00:09:49,000 –> 00:09:50,166
拿来建渠道
274
00:09:50,166 –> 00:09:50,966
养渠道
275
00:09:51,866 –> 00:09:52,666
养渠道
276
00:09:53,333 –> 00:09:55,500
哪一款产品拿来建团队
277
00:09:56,933 –> 00:09:57,733
养团队
278
00:09:59,966 –> 00:10:02,466
哪个团队拿来自己赚
279
00:10:04,266 –> 00:10:04,800
股东赚