1
00:00:00,300 –> 00:00:01,000
给我开下门
2
00:00:01,000 –> 00:00:01,800
找个人
3
00:00:16,733 –> 00:00:17,200
好来
4
00:00:17,200 –> 00:00:19,166
双手举过头顶来
5
00:00:19,166 –> 00:00:20,133
掌声尖叫声
6
00:00:20,133 –> 00:00:20,933
来一下
7
00:00:21,600 –> 00:00:22,666
来找5个同学
8
00:00:22,666 –> 00:00:24,300
尽早拥抱一下告诉他
9
00:00:24,300 –> 00:00:28,333
晚上好你我都是商业模式设计专家
10
00:00:36,400 –> 00:00:36,700
好来
11
00:00:36,700 –> 00:00:38,733
请坐啊
12
00:00:39,466 –> 00:00:41,133
来啊
13
00:00:41,133 –> 00:00:42,333
各位亲爱的同学们
14
00:00:42,333 –> 00:00:44,900
大家晚上好好啊
15
00:00:44,900 –> 00:00:46,133
好非常好
16
00:00:46,933 –> 00:00:47,500
越来越好
17
00:00:47,500 –> 00:00:48,966
是吧啊
18
00:00:48,966 –> 00:00:50,766
太棒了那你们加200分
19
00:00:50,766 –> 00:00:52,466
其他所有组各加200分
20
00:00:52,766 –> 00:00:53,566
啊
21
00:00:54,900 –> 00:00:56,533
上次一个老板说陈老师
22
00:00:56,800 –> 00:00:56,900
这这
23
00:00:56,900 –> 00:00:58,133
这各加200分
24
00:00:58,133 –> 00:00:59,400
这不等于没加吗
25
00:00:59,966 –> 00:01:02,000
他感觉是不一样的呀
26
00:01:02,900 –> 00:01:03,800
我很大气的
27
00:01:03,800 –> 00:01:04,400
我跟你说
28
00:01:04,400 –> 00:01:06,100
反正加分也没什么成本
29
00:01:07,066 –> 00:01:09,200
来告诉我对不对啊
30
00:01:09,300 –> 00:01:10,300
好你看
31
00:01:10,700 –> 00:01:11,533
这个都讲过了
32
00:01:11,533 –> 00:01:12,566
他还在放一页
33
00:01:12,666 –> 00:01:13,500
所以你知道吗
34
00:01:13,500 –> 00:01:14,866
学习不交费
35
00:01:14,966 –> 00:01:16,100
永远学不会
36
00:01:16,100 –> 00:01:16,933
我的助教
37
00:01:16,933 –> 00:01:17,500
我的工作人员
38
00:01:17,500 –> 00:01:18,600
听100遍都没用
39
00:01:18,600 –> 00:01:19,800
因为他们没花钱
40
00:01:20,500 –> 00:01:21,733
我还得发工资
41
00:01:22,066 –> 00:01:23,400
我还得包住
42
00:01:23,800 –> 00:01:25,066
我还得承担成本
43
00:01:25,066 –> 00:01:26,333
所以他们都不知道讲到哪
44
00:01:26,333 –> 00:01:27,400
他们是从来不关心的
45
00:01:27,400 –> 00:01:28,533
来你们告诉我对不对
46
00:01:28,933 –> 00:01:30,766
来告诉我对不对啊
47
00:01:30,766 –> 00:01:32,066
这核心关键点啊
48
00:01:32,200 –> 00:01:36,266
来所以我们上午给大家讲到了啊
49
00:01:36,266 –> 00:01:37,266
下午给大家讲到了
50
00:01:37,266 –> 00:01:38,766
就是设计商业模式啊
51
00:01:39,566 –> 00:01:41,466
有三大这个关键
52
00:01:41,466 –> 00:01:45,266
第一个叫把看得见的钱怎么样分掉
53
00:01:45,366 –> 00:01:46,700
赚背后怎么样
54
00:01:47,133 –> 00:01:49,500
看不见的钱
55
00:01:49,566 –> 00:01:52,666
所以这个我今天给大家讲了两句话
56
00:01:52,700 –> 00:01:53,700
这两句话呢
57
00:01:53,700 –> 00:01:55,500
你们听起来很有道理
58
00:01:55,500 –> 00:01:57,166
但是呢最后呢
59
00:01:57,166 –> 00:01:59,366
你们又不一定能够接受
60
00:01:59,366 –> 00:02:01,200
第一个我说不靠
61
00:02:02,533 –> 00:02:04,100
主营业务怎么样
62
00:02:05,700 –> 00:02:07,266
不靠主营业务盈利
63
00:02:09,133 –> 00:02:10,300
不靠什么
64
00:02:12,333 –> 00:02:15,900
对不靠产品啊差价
65
00:02:17,866 –> 00:02:21,733
赚钱啊不靠产品差价赚钱
66
00:02:22,800 –> 00:02:25,700
不靠主营业务盈利来
67
00:02:26,000 –> 00:02:27,933
所以很多人听完之后
68
00:02:27,966 –> 00:02:28,866
他说卧槽
69
00:02:29,333 –> 00:02:30,733
陈江桐老师哎
70
00:02:30,766 –> 00:02:32,600
我他妈不靠主营业务盈利
71
00:02:32,600 –> 00:02:33,966
我他妈不靠产品赚钱
72
00:02:33,966 –> 00:02:34,533
我靠什么赚
73
00:02:34,533 –> 00:02:35,800
钱我靠你啊
74
00:02:36,366 –> 00:02:37,300
他很恼火
75
00:02:37,500 –> 00:02:38,300
因此
76
00:02:38,766 –> 00:02:41,666
主营业务产品差价叫看得见的钱
77
00:02:41,666 –> 00:02:42,333
你会发现
78
00:02:42,333 –> 00:02:43,966
你也赚看得见的钱
79
00:02:44,000 –> 00:02:45,600
对手也赚看得见的钱
80
00:02:45,600 –> 00:02:48,566
而这些看得见的钱就很敏感
81
00:02:49,166 –> 00:02:50,200
就不好赚
82
00:02:50,466 –> 00:02:51,866
这条路就很难
83
00:02:51,966 –> 00:02:53,266
这条路就很苦
84
00:02:53,333 –> 00:02:54,466
这条路就很堵
85
00:02:54,466 –> 00:02:54,933
来告诉我
86
00:02:54,933 –> 00:02:55,733
对不对对
87
00:02:56,133 –> 00:02:58,266
所以你得想办法赚
88
00:02:58,266 –> 00:03:01,766
我们下午讲到的那些看不见的钱
89
00:03:01,766 –> 00:03:02,566
什么手续费
90
00:03:02,566 –> 00:03:03,533
什么会员费
91
00:03:04,000 –> 00:03:06,200
对不对什么保证金啊
92
00:03:06,200 –> 00:03:07,400
什么资金占用
93
00:03:07,533 –> 00:03:08,566
什么加盟费
94
00:03:08,733 –> 00:03:09,700
什么授权费
95
00:03:10,466 –> 00:03:11,166
所以
96
00:03:11,166 –> 00:03:16,900
当你把后端看不见的钱设计的很清晰
97
00:03:18,133 –> 00:03:21,066
而且逻辑上可行
98
00:03:21,333 –> 00:03:24,000
叫逻辑怎么样可行
99
00:03:24,466 –> 00:03:29,566
然后同时能够先收到别人的钱
100
00:03:29,733 –> 00:03:31,466
你先收到别人的钱
101
00:03:31,566 –> 00:03:36,200
而且别人因为把这个点给到他更多
102
00:03:36,366 –> 00:03:38,500
所以你赚的是看不见的
103
00:03:38,700 –> 00:03:40,766
而你的合作伙伴赚的是看得见的
104
00:03:40,766 –> 00:03:42,366
这个时候两边就互补
105
00:03:42,466 –> 00:03:45,166
所以这样彼此就不矛盾
106
00:03:45,333 –> 00:03:46,600
彼此就能互补
107
00:03:46,666 –> 00:03:51,500
所以这样就更有利于把这个事干成
108
00:03:51,800 –> 00:03:53,966
把这个钱赚到来
109
00:03:53,966 –> 00:03:54,600
大家告诉我
110
00:03:54,600 –> 00:03:55,400
对还不对
111
00:03:56,300 –> 00:03:57,733
所以你要明白
112
00:03:57,800 –> 00:03:59,766
因此呢老师
113
00:03:59,900 –> 00:04:01,066
我想请问你
114
00:04:01,333 –> 00:04:04,133
怎么样具体的赚看不见的钱呢
115
00:04:05,066 –> 00:04:07,133
具体的赚看不到的钱啊
116
00:04:07,866 –> 00:04:09,266
他有20个方法
117
00:04:09,533 –> 00:04:13,066
他有20个模式来赚看不见的钱
118
00:04:13,133 –> 00:04:16,600
我呢给大家看一看有哪20个模式
119
00:04:17,100 –> 00:04:17,900
大哥
120
00:04:18,733 –> 00:04:19,533
大哥
121
00:04:19,866 –> 00:04:22,333
该打开我的荷宝思维那二十大模式了
122
00:04:22,600 –> 00:04:24,866
来所以各位
123
00:04:24,866 –> 00:04:26,600
那二十大模式是什么呢
124
00:04:26,666 –> 00:04:27,933
这二十大模式
125
00:04:27,933 –> 00:04:31,066
全部是教你们赚看不见的钱啊
126
00:04:31,066 –> 00:04:32,333
那二十大模式呢
127
00:04:32,900 –> 00:04:37,400
是我的商业模式的方案设计班
128
00:04:37,733 –> 00:04:39,800
这个是商业模式的策略班
129
00:04:40,100 –> 00:04:42,333
这个是商业模式的方案班
130
00:04:42,500 –> 00:04:43,733
就是操作班
131
00:04:43,966 –> 00:04:47,700
是核爆思维 5.0啊
132
00:04:47,700 –> 00:04:49,266
现在已经升级成5.0了
133
00:04:49,333 –> 00:04:50,300
这个内容啊
134
00:04:50,300 –> 00:04:52,066
坦率说是横空出世
135
00:04:52,466 –> 00:04:53,366
以终为始
136
00:04:53,366 –> 00:04:54,466
矛盾后动
137
00:04:54,933 –> 00:04:55,933
先胜而后战
138
00:04:55,933 –> 00:04:59,333
我们会教给你20个模式来供你参考
139
00:04:59,333 –> 00:05:01,900
总有一款去适合你
140
00:05:01,966 –> 00:05:02,566
第一个呢
141
00:05:02,566 –> 00:05:03,800
讲分化模式
142
00:05:03,966 –> 00:05:06,066
就是怎么做分化啊
143
00:05:06,066 –> 00:05:06,800
第二个呢
144
00:05:06,800 –> 00:05:08,100
教你加码模式
145
00:05:08,100 –> 00:05:09,166
如何做加码
146
00:05:09,333 –> 00:05:09,966
第三个呢
147
00:05:09,966 –> 00:05:11,366
教你如何做贴现
148
00:05:11,600 –> 00:05:12,500
就是贴现模式
149
00:05:12,500 –> 00:05:13,366
也叫倒贴
150
00:05:14,100 –> 00:05:16,666
倒贴你们就是在商业模式当中
151
00:05:16,666 –> 00:05:18,733
有一个模式叫交叉补贴
152
00:05:19,466 –> 00:05:20,900
交叉补贴呀
153
00:05:21,133 –> 00:05:21,933
啊
154
00:05:22,500 –> 00:05:24,200
交叉补贴
155
00:05:25,200 –> 00:05:28,666
来请问这个早期的时候
156
00:05:28,666 –> 00:05:32,066
联通移动有没有推出一个
157
00:05:32,066 –> 00:05:33,566
充话费送什么
158
00:05:34,800 –> 00:05:36,133
充话费送手机
159
00:05:36,666 –> 00:05:39,533
其实他是在用话费产生的收益
160
00:05:39,533 –> 00:05:40,566
来补贴了什么
161
00:05:41,300 –> 00:05:42,266
手机的成本
162
00:05:42,533 –> 00:05:44,500
它是用花费来补贴给手机厂商
163
00:05:44,500 –> 00:05:45,400
是由手机
164
00:05:45,600 –> 00:05:48,566
然后手机厂商跟联通公司
165
00:05:48,566 –> 00:05:49,866
或移动公司合作
166
00:05:49,900 –> 00:05:51,933
他们彼此设计了一个交易结构
167
00:05:51,933 –> 00:05:54,000
和设计了一个什么利益分配
168
00:05:54,066 –> 00:05:57,200
就是用a赚的钱来补贴什么b
169
00:05:57,333 –> 00:05:58,366
所以这叫贴现
170
00:05:59,000 –> 00:06:01,333
再比如说这个产品卖不出去
171
00:06:01,333 –> 00:06:02,533
我们能不能送
172
00:06:02,800 –> 00:06:04,466
我们能不能卖不出去
173
00:06:04,466 –> 00:06:04,966
我们就送
174
00:06:04,966 –> 00:06:06,533
不好卖的我们就拿来送
175
00:06:06,600 –> 00:06:08,500
我们怎么样做交叉补贴
176
00:06:08,566 –> 00:06:11,566
所以这样的商商业模式啊来
177
00:06:11,566 –> 00:06:15,900
再有一个就是如何做空手套模式
178
00:06:16,766 –> 00:06:18,766
这个呢我们主要是给你讲
179
00:06:19,066 –> 00:06:22,266
空手套白狼的底层操作
180
00:06:22,266 –> 00:06:24,566
就是具体怎么套一栋楼
181
00:06:25,400 –> 00:06:26,900
具体怎么套一块地
182
00:06:27,166 –> 00:06:30,166
具体怎么套一栋房啊
183
00:06:30,200 –> 00:06:32,600
具体怎么套别人的工厂
184
00:06:32,700 –> 00:06:35,400
就是一个3,000万的工厂
185
00:06:35,400 –> 00:06:38,966
如何不花一分钱把它收回来为你所用
186
00:06:39,200 –> 00:06:41,166
所以这个就杀伤力老大了
187
00:06:41,300 –> 00:06:45,566
所以就包括我们那个下午的这个
188
00:06:45,566 –> 00:06:48,766
李明宇李总做农业展览的
189
00:06:48,933 –> 00:06:50,600
就这套模式啊
190
00:06:50,600 –> 00:06:51,500
下一个呢
191
00:06:51,533 –> 00:06:53,333
叫盲点交易模式
192
00:06:53,400 –> 00:06:54,300
盲点交易
193
00:06:55,466 –> 00:06:56,266
忙点交易
194
00:06:56,866 –> 00:06:57,466
下一个呢
195
00:06:57,466 –> 00:06:58,900
叫以租代售
196
00:06:59,400 –> 00:07:04,733
以租代售就是像我讲的这个
197
00:07:04,933 –> 00:07:07,533
下午给你讲的利乐包装
198
00:07:07,666 –> 00:07:10,366
利乐包装典型的就是以租代售
199
00:07:10,466 –> 00:07:13,000
就是这个设备卖给你太贵了
200
00:07:13,000 –> 00:07:15,933
你不买等于我先租给你10年
201
00:07:16,166 –> 00:07:18,166
你只需要在这10年之内
202
00:07:18,366 –> 00:07:20,866
用你使用的包材
203
00:07:20,866 –> 00:07:24,500
来抵扣我的设备的租金
204
00:07:24,566 –> 00:07:27,166
或设备的购买费用就可以了
205
00:07:27,166 –> 00:07:29,200
来请问这叫不叫以租代售的模型
206
00:07:29,200 –> 00:07:30,100
来告诉我叫不叫
207
00:07:30,900 –> 00:07:33,666
我把这样的模式给你设计出来
208
00:07:33,666 –> 00:07:35,700
比如说这个房子不好卖
209
00:07:35,900 –> 00:07:36,766
那没关系
210
00:07:36,933 –> 00:07:38,333
你只要租10年
211
00:07:39,266 –> 00:07:40,666
租10年付10年的租金
212
00:07:40,666 –> 00:07:42,333
我至今在给你返租
213
00:07:42,700 –> 00:07:47,500
同时我还能够把这个房子
214
00:07:47,500 –> 00:07:50,066
变成所有钱给你
215
00:07:50,300 –> 00:07:51,300
那这个就牛逼了
216
00:07:51,300 –> 00:07:53,300
比如说陈老师辅导一个房地产公司
217
00:07:53,500 –> 00:07:55,800
产值80个亿的房地产啊
218
00:07:55,800 –> 00:07:56,800
他房子不好卖
219
00:07:57,200 –> 00:07:59,400
结果我说你拿来这个假设
220
00:07:59,400 –> 00:08:00,000
买一套房子
221
00:08:00,000 –> 00:08:01,700
30年之后再把钱全返给你
222
00:08:01,700 –> 00:08:02,933
返给业主
223
00:08:02,933 –> 00:08:03,766
请问好不好卖
224
00:08:03,766 –> 00:08:04,766
瞬间卖飞了
225
00:08:04,866 –> 00:08:05,500
半年的时间
226
00:08:05,500 –> 00:08:06,700
2,000套房全清盘
227
00:08:06,700 –> 00:08:08,400
我待会给你讲讲怎么做到的
228
00:08:08,400 –> 00:08:09,733
各位你们觉得好还是不好
229
00:08:09,733 –> 00:08:10,366
好好
230
00:08:10,366 –> 00:08:11,500
你听完老兴奋了
231
00:08:11,500 –> 00:08:12,900
我跟你讲啊
232
00:08:12,900 –> 00:08:16,700
所以来下一个叫连环返租模式啊
233
00:08:16,700 –> 00:08:18,533
下一个叫上瘾模式
234
00:08:18,900 –> 00:08:20,100
就你的商业模式
235
00:08:20,100 –> 00:08:21,466
得让客户重复消费
236
00:08:21,600 –> 00:08:24,400
一定要把它设计成一生一世的生意
237
00:08:24,466 –> 00:08:27,166
而不是一生什么一次的生意
238
00:08:27,166 –> 00:08:28,200
大家告诉我对不对
239
00:08:28,500 –> 00:08:30,333
所以下一个叫毒品模式
240
00:08:30,333 –> 00:08:31,866
毒品啊
241
00:08:31,866 –> 00:08:33,200
就是不仅上瘾
242
00:08:33,266 –> 00:08:35,366
而且还要中毒啊
243
00:08:35,366 –> 00:08:36,133
叫毒品
244
00:08:36,133 –> 00:08:41,666
所以要把你的产品经营成爆品啊
245
00:08:41,666 –> 00:08:44,000
所以各位记住
246
00:08:45,100 –> 00:08:46,366
产品不牛逼
247
00:08:46,900 –> 00:08:48,300
爆品才厉害
248
00:08:48,666 –> 00:08:50,500
所以把产品升级为爆品
249
00:08:50,500 –> 00:08:51,800
我今天有没有讲到
250
00:08:51,800 –> 00:08:53,800
爆品的这个设计步骤
251
00:08:53,800 –> 00:08:54,733
来告诉我有没有
252
00:08:55,700 –> 00:08:56,466
爆品是引
253
00:08:56,466 –> 00:08:58,066
爆顾客口碑卖爆了
254
00:08:58,366 –> 00:08:59,200
这还不牛逼
255
00:09:00,133 –> 00:09:00,733
牛逼的是
256
00:09:00,733 –> 00:09:05,333
让客户对你家的产品流连忘返浴霸
257
00:09:06,766 –> 00:09:08,600
你见过那个吸毒的那个人
258
00:09:08,600 –> 00:09:09,800
没见到过那个吸毒
259
00:09:09,800 –> 00:09:10,600
哎呦求求你了
260
00:09:10,600 –> 00:09:11,500
来一口求求你
261
00:09:11,500 –> 00:09:13,066
来一口就是客户说我求你了
262
00:09:13,066 –> 00:09:14,266
把你产品卖给我
263
00:09:14,533 –> 00:09:17,000
所以把你的产品经营成正能量的
264
00:09:17,000 –> 00:09:17,800
什么
265
00:09:18,300 –> 00:09:20,366
毒品经营的正能量的
266
00:09:20,366 –> 00:09:21,133
毒品我家
267
00:09:21,133 –> 00:09:23,500
我说的这个毒品是加引号的
268
00:09:23,566 –> 00:09:25,366
各位你们觉得这个厉不厉害
269
00:09:25,766 –> 00:09:26,200
厉害
270
00:09:26,200 –> 00:09:27,333
那你太牛了
271
00:09:27,333 –> 00:09:29,000
我跟你讲啊
272
00:09:29,133 –> 00:09:30,866
所以从产品来跟我说
273
00:09:30,866 –> 00:09:33,366
从产品到爆品
274
00:09:34,133 –> 00:09:35,900
从爆品来
275
00:09:35,900 –> 00:09:36,300
声音大点
276
00:09:36,300 –> 00:09:38,800
从爆品到毒品
277
00:09:38,933 –> 00:09:39,666
到毒品
278
00:09:39,666 –> 00:09:41,966
再给你设计毒品模式啊
279
00:09:41,966 –> 00:09:42,133
这这这这
280
00:09:42,133 –> 00:09:43,700
这都是陈老师原创
281
00:09:43,700 –> 00:09:44,333
我跟你说
282
00:09:44,333 –> 00:09:46,466
真的这么多年服务了很多老板之后
283
00:09:46,466 –> 00:09:47,666
慢慢摸索啊
284
00:09:47,666 –> 00:09:49,133
找到的这套逻辑啊
285
00:09:49,133 –> 00:09:50,333
那杀伤力太大了
286
00:09:50,333 –> 00:09:52,133
知道吗总共给你20道模式
287
00:09:52,133 –> 00:09:53,266
每次都讲不完
288
00:09:53,333 –> 00:09:54,300
每次20道模式
289
00:09:54,300 –> 00:09:57,366
基本上就现场调查家人们最喜欢听啥
290
00:09:57,566 –> 00:09:59,166
讲15个每次都讲15个
291
00:09:59,166 –> 00:10:01,366
因为四天的内容讲的非常细
292
00:10:01,400 –> 00:10:02,366
有的时候就讲不完
293
00:10:02,366 –> 00:10:03,366
这次讲这15个
294
00:10:03,366 –> 00:10:04,333
下次讲那10