1
00:00:00,166 –> 00:00:01,900
5个啊就杀伤力太大了
2
00:00:01,900 –> 00:00:07,166
来还有叫不花钱开1,000家连锁店模式
3
00:00:07,533 –> 00:00:09,100
而且保证每个店都赚钱
4
00:00:09,100 –> 00:00:10,166
你可能不敢相信
5
00:00:10,300 –> 00:00:11,533
真的不花自己的钱
6
00:00:11,533 –> 00:00:13,000
可以开1,000家连锁店
7
00:00:13,000 –> 00:00:14,533
你看这是模式来
8
00:00:14,533 –> 00:00:16,533
下一个就要把客户变成业务员
9
00:00:17,200 –> 00:00:19,100
开发客户背后的四大功能
10
00:00:19,733 –> 00:00:20,300
传播功能
11
00:00:20,300 –> 00:00:20,800
消费功能
12
00:00:20,800 –> 00:00:22,800
经营功能和投资功能啊
13
00:00:22,800 –> 00:00:25,333
下一个叫消费即投资
14
00:00:26,400 –> 00:00:28,533
让客户在你家花的每一笔钱
15
00:00:28,733 –> 00:00:29,800
他是消费款
16
00:00:29,900 –> 00:00:32,200
同时还能给他转换成什么投资款
17
00:00:32,533 –> 00:00:33,733
那这个就牛逼了
18
00:00:33,800 –> 00:00:37,900
比如说请问有没有客户这个呃
19
00:00:37,900 –> 00:00:39,733
在你家你是开饭店的
20
00:00:39,733 –> 00:00:41,933
那总共在你家总共呃
21
00:00:41,933 –> 00:00:43,066
一年消费
22
00:00:43,366 –> 00:00:44,366
在你家用餐
23
00:00:44,366 –> 00:00:46,266
在你家吃饭吃了3万块钱
24
00:00:46,266 –> 00:00:47,366
来告诉我有没有可能
25
00:00:48,300 –> 00:00:49,566
来告诉我有没有看到有
26
00:00:49,566 –> 00:00:51,666
所以那我们就设计个模式
27
00:00:51,766 –> 00:00:53,466
让客户在你家吃
28
00:00:53,600 –> 00:00:55,533
在你家交3万块钱
29
00:00:55,766 –> 00:00:57,400
让你家交3万块钱
30
00:00:57,533 –> 00:01:01,366
成为你家的这个消费型股东啊
31
00:01:01,366 –> 00:01:03,800
成为你家的消费型股东
32
00:01:04,166 –> 00:01:05,733
那成为你家消费者股东呢
33
00:01:05,733 –> 00:01:06,533
第一
34
00:01:07,266 –> 00:01:08,333
可以吃3万
35
00:01:08,700 –> 00:01:10,466
就可以吃3万啊
36
00:01:10,466 –> 00:01:12,700
一年之内或一年半之内可以吃3万
37
00:01:12,766 –> 00:01:13,733
第二个呢
38
00:01:13,800 –> 00:01:15,566
现场还可以拿走3万
39
00:01:16,066 –> 00:01:17,000
第三个呢
40
00:01:17,066 –> 00:01:19,500
还可以赚3万啊
41
00:01:19,600 –> 00:01:20,566
第四个呢
42
00:01:20,566 –> 00:01:21,800
还可以返3万
43
00:01:22,366 –> 00:01:23,300
也就是说白了
44
00:01:23,300 –> 00:01:24,866
你在我家只要交3万块钱
45
00:01:24,866 –> 00:01:26,166
你可以吃回去3万块钱
46
00:01:26,166 –> 00:01:27,100
全额消费
47
00:01:27,133 –> 00:01:27,600
消费
48
00:01:27,600 –> 00:01:30,133
你还可以拿走3万块钱的价值和好处
49
00:01:30,133 –> 00:01:31,900
你还可以赚到3万块钱
50
00:01:31,933 –> 00:01:33,666
同时还给你返回去3万块钱
51
00:01:33,666 –> 00:01:35,166
请问你交不交这3万
52
00:01:36,000 –> 00:01:37,066
来教的请举手
53
00:01:37,266 –> 00:01:40,100
10,000%给你做到100% 来
54
00:01:40,100 –> 00:01:41,300
想不想知道怎么操作
55
00:01:42,100 –> 00:01:43,500
想写上核爆思维吗
56
00:01:44,800 –> 00:01:46,933
这这核爆思维彻底给你讲明白了
57
00:01:46,933 –> 00:01:48,333
就这么简单啊
58
00:01:48,333 –> 00:01:49,466
核爆思维教你做不到
59
00:01:49,466 –> 00:01:50,400
把脑袋拧下来
60
00:01:50,400 –> 00:01:51,366
把脑袋拧下来
61
00:01:51,566 –> 00:01:52,566
给你当球踢
62
00:01:52,700 –> 00:01:54,500
就这么自信啊
63
00:01:54,666 –> 00:01:55,266
有人说老师
64
00:01:55,266 –> 00:01:56,066
真的吗
65
00:01:56,766 –> 00:01:57,900
真的假不了
66
00:01:58,366 –> 00:02:00,966
假的呢真不了哎
67
00:02:00,966 –> 00:02:02,800
这是谁的杯子啊
68
00:02:02,800 –> 00:02:03,933
怎么放这里来了
69
00:02:04,166 –> 00:02:06,566
所以说这个东西杀伤力老大了
70
00:02:06,566 –> 00:02:08,966
下一个叫联合干大事
71
00:02:10,100 –> 00:02:12,266
今天做事情啊
72
00:02:12,266 –> 00:02:13,500
不能只靠自己的力量
73
00:02:13,500 –> 00:02:16,333
而要靠一群人的力量
74
00:02:16,333 –> 00:02:17,533
来大家告诉我对不对
75
00:02:18,366 –> 00:02:22,533
下一个叫跨界做整合
76
00:02:23,400 –> 00:02:26,066
叫跨界做整合啊
77
00:02:26,133 –> 00:02:28,366
下一个叫资本助裂变
78
00:02:29,766 –> 00:02:30,966
资本助裂变
79
00:02:31,700 –> 00:02:32,400
那下一个呢
80
00:02:32,400 –> 00:02:34,400
叫分拆提速度
81
00:02:34,766 –> 00:02:36,900
把大象装到冰箱里
82
00:02:36,900 –> 00:02:38,400
总共分几步
83
00:02:38,566 –> 00:02:40,166
这个项目太大了
84
00:02:40,166 –> 00:02:42,733
我怎么把它大的分拆小的
85
00:02:42,866 –> 00:02:44,100
然后把它分拆了
86
00:02:44,100 –> 00:02:45,366
把速度提升起来
87
00:02:45,700 –> 00:02:49,766
把公司如何做到彻底的这个平台化
88
00:02:49,800 –> 00:02:52,100
把部门变成公司化
89
00:02:52,100 –> 00:02:53,933
把员工变成创客化
90
00:02:54,100 –> 00:02:56,900
把每个部门变成独立的盈利单元
91
00:02:56,933 –> 00:02:59,266
把每个部门变成独立的盈利点
92
00:02:59,733 –> 00:03:00,900
那就是用分拆
93
00:03:00,900 –> 00:03:01,800
分拆提速度
94
00:03:01,800 –> 00:03:03,266
那这杀伤力非常大
95
00:03:03,333 –> 00:03:04,533
下一个叫破点模式
96
00:03:04,533 –> 00:03:05,966
破点啊
97
00:03:06,000 –> 00:03:08,333
下一个叫防火墙模式
98
00:03:08,533 –> 00:03:10,766
防火墙不是为了防别人
99
00:03:11,266 –> 00:03:13,300
防火墙是为了保护自己
100
00:03:13,333 –> 00:03:14,733
这栋楼失火了
101
00:03:15,700 –> 00:03:18,500
有一个间房永远不着火
102
00:03:18,500 –> 00:03:20,533
因为这一间房很安全
103
00:03:20,566 –> 00:03:22,133
因为这一间房是防火
104
00:03:22,133 –> 00:03:24,200
什么防火墙
105
00:03:24,533 –> 00:03:25,766
下一个叫烟雾弹
106
00:03:26,333 –> 00:03:28,900
所以好的商业模式要懂得迷惑对手
107
00:03:29,100 –> 00:03:31,333
烟雾弹是为了迷惑对手
108
00:03:31,466 –> 00:03:33,500
防火墙是为了保护自己
109
00:03:33,533 –> 00:03:35,566
还有另外一个叫护城河
110
00:03:35,566 –> 00:03:38,966
是为了建立竞争壁垒啊
111
00:03:38,966 –> 00:03:41,366
复成和市建立壁竞争壁垒
112
00:03:41,400 –> 00:03:43,700
所以全中国二十大商业模式
113
00:03:43,966 –> 00:03:44,900
刀刀见血
114
00:03:45,133 –> 00:03:46,100
剑剑封喉
115
00:03:46,100 –> 00:03:47,066
剑锋所指
116
00:03:47,066 –> 00:03:47,933
所向披靡
117
00:03:47,966 –> 00:03:49,700
所以陈老师每个月开一起这个班
118
00:03:49,700 –> 00:03:50,300
每个月一起
119
00:03:50,300 –> 00:03:51,800
每个月一起啊
120
00:03:51,866 –> 00:03:52,933
就是场场爆满
121
00:03:52,966 –> 00:03:54,366
每一场100多人有
122
00:03:54,366 –> 00:03:55,466
的时候比这次人还多
123
00:03:55,466 –> 00:03:57,000
知道吗每个月都开一次
124
00:03:57,000 –> 00:03:57,800
为什么呀
125
00:03:58,066 –> 00:03:59,866
因为转介效率太高了
126
00:04:00,200 –> 00:04:01,266
老板学了之后
127
00:04:01,266 –> 00:04:02,866
还还还就就放心了
128
00:04:02,866 –> 00:04:03,500
哇太牛了
129
00:04:03,500 –> 00:04:04,600
这是给股东报
130
00:04:04,933 –> 00:04:06,266
带着核心高管来
131
00:04:06,300 –> 00:04:07,900
老板自己学完之后回去
132
00:04:08,166 –> 00:04:10,066
变现模式变现等等
133
00:04:10,066 –> 00:04:11,066
杀伤力太大了
134
00:04:11,066 –> 00:04:11,800
也就说
135
00:04:11,800 –> 00:04:13,600
假设你的人生为自己做一个决定
136
00:04:13,600 –> 00:04:15,300
仅仅只投资12.8万
137
00:04:15,533 –> 00:04:17,333
可以把二十大模式学到
138
00:04:17,466 –> 00:04:19,500
彻底的转变盈利方式
139
00:04:19,966 –> 00:04:21,000
升级盈利路径
140
00:04:21,133 –> 00:04:22,533
不去赚看得见的钱
141
00:04:22,533 –> 00:04:24,133
而要赚这些看不见的钱
142
00:04:24,133 –> 00:04:26,200
我所有给你设计的这25个模式
143
00:04:26,200 –> 00:04:27,500
全部都是赚看不见的钱
144
00:04:27,500 –> 00:04:30,133
来请问这个对你来讲有没有价值啊
145
00:04:30,966 –> 00:04:32,133
那价值太大了
146
00:04:32,133 –> 00:04:33,200
来你觉得有价值的
147
00:04:33,200 –> 00:04:34,600
请举手请举手
148
00:04:34,766 –> 00:04:35,800
完全不一样了
149
00:04:35,933 –> 00:04:37,333
理解吗啊
150
00:04:37,333 –> 00:04:37,733
好了
151
00:04:37,733 –> 00:04:43,333
第二个写上叫改变原有的交易结构
152
00:04:43,733 –> 00:04:47,666
将原有利益分配重新做调整啊
153
00:04:47,666 –> 00:04:48,666
这个非常重要
154
00:04:48,966 –> 00:04:50,733
来我们把这句话先重复一下
155
00:04:50,733 –> 00:04:51,800
我将给你解释
156
00:04:51,800 –> 00:04:52,500
来跟我说
157
00:04:52,500 –> 00:04:54,333
改变原有交易结构
158
00:04:54,900 –> 00:04:57,600
改变原有交易结构
159
00:04:58,200 –> 00:05:00,800
把原有的利益分配
160
00:05:01,200 –> 00:05:03,733
把原有的利益分配
161
00:05:03,966 –> 00:05:05,133
重新做调整
162
00:05:05,300 –> 00:05:06,566
重新做调整
163
00:05:07,666 –> 00:05:07,900
所以
164
00:05:07,900 –> 00:05:12,166
这是设计商业模式的一套底层逻辑啊
165
00:05:12,166 –> 00:05:13,366
这个杀伤力呢
166
00:05:13,800 –> 00:05:16,733
太大太大太大了
167
00:05:16,966 –> 00:05:17,766
啊
168
00:05:17,966 –> 00:05:18,933
所以来
169
00:05:18,933 –> 00:05:19,933
我们首先来思考一下
170
00:05:19,933 –> 00:05:21,966
什么叫交易结构啊
171
00:05:21,966 –> 00:05:23,266
什么叫交易结构
172
00:05:23,466 –> 00:05:24,266
各位
173
00:05:24,866 –> 00:05:31,166
传统的交易结构是从厂家到省代
174
00:05:31,733 –> 00:05:33,100
从省代到地带
175
00:05:33,100 –> 00:05:34,066
从地带到现代
176
00:05:34,066 –> 00:05:34,866
从现代到门店
177
00:05:34,866 –> 00:05:36,200
从门店到顾客
178
00:05:36,300 –> 00:05:37,766
而这种交易结构呢
179
00:05:37,766 –> 00:05:39,166
在今天来讲已经out了
180
00:05:39,166 –> 00:05:40,133
为什么来
181
00:05:40,133 –> 00:05:42,400
为什么说这种交易结构绝对是错误的
182
00:05:42,566 –> 00:05:45,366
为什么任何一种商业模型
183
00:05:45,666 –> 00:05:47,066
任何一种商业模型
184
00:05:47,066 –> 00:05:49,800
它必须符合这个时代的趋势来
185
00:05:49,800 –> 00:05:50,500
大家告诉我
186
00:05:50,500 –> 00:05:51,300
对还不对
187
00:05:51,533 –> 00:05:53,666
就过去很牛逼的模式
188
00:05:53,666 –> 00:05:54,333
有没有可能对
189
00:05:54,333 –> 00:05:56,300
今天一点都不管用了
190
00:05:56,966 –> 00:05:57,566
来告诉你们
191
00:05:57,566 –> 00:05:58,866
可能再有一个
192
00:05:58,866 –> 00:06:01,000
为什么这个时代要学商业模式啊
193
00:06:01,133 –> 00:06:02,566
因为生意不好做了
194
00:06:02,566 –> 00:06:04,500
因为卖产品赚差价不好赚了
195
00:06:04,500 –> 00:06:05,900
所以说玩模式了
196
00:06:06,100 –> 00:06:07,300
这个东西很简单啊
197
00:06:07,466 –> 00:06:08,266
你看
198
00:06:09,133 –> 00:06:13,000
过去天天以产品为中心
199
00:06:13,266 –> 00:06:14,966
因此我们认为能赚钱的
200
00:06:14,966 –> 00:06:17,933
就是手里有一个什么好产品
201
00:06:18,133 –> 00:06:19,200
所以有一个好产品
202
00:06:19,200 –> 00:06:20,666
以产品为中心
203
00:06:20,766 –> 00:06:25,300
透过营销来增加收入啊
204
00:06:26,000 –> 00:06:27,933
透过管理来干嘛
205
00:06:28,866 –> 00:06:30,666
降低成本
206
00:06:31,366 –> 00:06:34,866
所以收入减成本等于什么
207
00:06:35,866 –> 00:06:36,566
利润
208
00:06:36,566 –> 00:06:41,300
所以追求的是利润率怎么样最大化
209
00:06:42,200 –> 00:06:43,333
追求利润最大化
210
00:06:43,533 –> 00:06:46,333
而这套逻辑在今天走不通了
211
00:06:46,366 –> 00:06:48,100
所以我让你换道超车
212
00:06:48,100 –> 00:06:49,300
换到什么道上呢
213
00:06:49,333 –> 00:06:50,700
换到以什么为中心
214
00:06:51,733 –> 00:06:53,100
换到以模式为中心
215
00:06:53,300 –> 00:06:56,333
当你以模式为中心的时候
216
00:06:56,700 –> 00:06:57,866
你就知道了
217
00:06:57,866 –> 00:07:00,500
你追求的不再是利润率最大化
218
00:07:00,500 –> 00:07:01,466
你追求的是什么
219
00:07:01,466 –> 00:07:02,266
最大化
220
00:07:03,000 –> 00:07:05,200
现金流
221
00:07:05,966 –> 00:07:09,200
那追求现金流最大化怎么追求呢
222
00:07:09,533 –> 00:07:11,333
各位追求现金流最大化
223
00:07:11,333 –> 00:07:12,600
其实只有两种方式
224
00:07:12,866 –> 00:07:15,700
第一个透过招商的方式来
225
00:07:15,700 –> 00:07:18,333
请问招商是不是先收钱
226
00:07:19,166 –> 00:07:20,133
来第二个
227
00:07:20,133 –> 00:07:22,600
请问融资是不是先收钱
228
00:07:23,400 –> 00:07:25,500
所以透过招商干嘛呢
229
00:07:25,666 –> 00:07:28,333
透过招商来跟我说招代理
230
00:07:29,933 –> 00:07:30,766
建渠道
231
00:07:32,500 –> 00:07:33,566
通过融资呢
232
00:07:33,566 –> 00:07:35,100
来跟我说融资金
233
00:07:36,533 –> 00:07:37,400
融人才
234
00:07:38,533 –> 00:07:42,900
然后这个时候形成一套模式来
235
00:07:42,900 –> 00:07:43,866
什么模式呢
236
00:07:43,866 –> 00:07:45,566
形成一套招融模式
237
00:07:45,566 –> 00:07:48,166
就招商模式融资模式
238
00:07:48,266 –> 00:07:50,466
加你自己的商业模式
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00:07:50,500 –> 00:07:52,133
所以商业模式
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我们主要是考虑
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是自己赚钱的商业模式
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00:07:55,366 –> 00:07:56,966
而融资模式
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00:07:56,966 –> 00:07:59,733
主要是研究股东赚钱的模式
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00:07:59,766 –> 00:08:03,266
招商模式主要是研究渠道赚钱的模式
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00:08:03,533 –> 00:08:04,900
所以说你
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首先
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00:08:05,733 –> 00:08:09,466
融资模式和招商模式是帮别人赚钱的
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00:08:09,466 –> 00:08:12,933
模式是帮别人赚钱啊
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帮别人赚钱
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00:08:14,100 –> 00:08:17,333
来招商模式是帮自己赚钱
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00:08:17,366 –> 00:08:18,566
所以我想请问你
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00:08:18,666 –> 00:08:20,066
你觉得在今天
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00:08:20,066 –> 00:08:23,100
我们首先第一要搞清楚
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让自己赚钱的模式是什么
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第二个
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还要搞清楚让别人赚钱的模式是什么
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来告诉我对还不对
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来告诉我是还不是
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是对啊
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00:08:32,300 –> 00:08:35,466
这个核心是非常重要的啊
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00:08:35,466 –> 00:08:37,866
来各位听到此刻你能理解的请举手
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好手放下
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00:08:39,900 –> 00:08:41,366
因此各位
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我给你讲了设计商业模式
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00:08:43,900 –> 00:08:45,766
第二个叫改变原有交易结构
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你发现传统的交易结构
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为什么他out了呢
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来你发现传统的交易结构是工厂
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到省代到地贷到县贷
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到总代啊
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到到到门店吧
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咱好解释一下
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然后再到消费
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什么
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消费者来
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00:09:07,866 –> 00:09:10,300
工厂收了省代300万
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00:09:11,333 –> 00:09:14,766
于是工厂给省代的产品是2.5折
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00:09:15,000 –> 00:09:16,600
打个比方来
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省代收了地代这个150万
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00:09:20,366 –> 00:09:23,866
然后省代给地代的产品是3.5折
281
00:09:24,500 –> 00:09:27,300
然后第一代收了现代80万
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00:09:27,533 –> 00:09:30,766
然后呢第一代给现代的产品是4.5折
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00:09:30,933 –> 00:09:33,066
现代收了门店30万
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00:09:33,466 –> 00:09:33,900
然后呢
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00:09:33,900 –> 00:09:37,066
现在给门店的产品的成本是5.5折
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00:09:37,166 –> 00:09:38,533
门店给消费者
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00:09:38,700 –> 00:09:39,966
然后呢是全价
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00:09:39,966 –> 00:09:43,000
然后同样一个产品5.5折也550块钱
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00:09:43,000 –> 00:09:45,000
到了消费者这里卖1,000块
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00:09:45,066 –> 00:09:45,866
来请问
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00:09:45,966 –> 00:09:49,133
传统的生意模型是不是四个字叫层层
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什么
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层层加价
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而我告诉你
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在互联网
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互联网的本质是去中间化
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去中间化那