1
00:00:00,166 –> 00:00:01,300
叫金融收入
2
00:00:01,566 –> 00:00:03,466
你可以理解为叫金融收入
3
00:00:03,566 –> 00:00:05,766
你也可以理解为叫资金占用
4
00:00:05,900 –> 00:00:06,966
也就说白了
5
00:00:06,966 –> 00:00:08,300
这里面看不见的钱
6
00:00:08,300 –> 00:00:11,166
其中有一有一种钱是不叫资金占用
7
00:00:11,900 –> 00:00:12,866
来告诉我对不对
8
00:00:13,266 –> 00:00:13,900
资金占用
9
00:00:13,900 –> 00:00:15,866
所以你们到荷包里面去听吧
10
00:00:15,866 –> 00:00:16,900
我们每一条呢
11
00:00:16,900 –> 00:00:18,200
都给你讲的很清楚
12
00:00:18,266 –> 00:00:19,133
到了荷包里面
13
00:00:19,133 –> 00:00:20,700
我还会给你讲空手套白狼
14
00:00:20,766 –> 00:00:24,466
总共呢我们是给你研究了36种钱
15
00:00:24,466 –> 00:00:28,066
叫如何赚到看不见的36种钱
16
00:00:28,366 –> 00:00:29,266
中小企业
17
00:00:29,400 –> 00:00:30,200
副标题叫
18
00:00:30,200 –> 00:00:33,566
中小企业如何赚到看不见的36种钱
19
00:00:33,666 –> 00:00:36,000
然后呢你们帮我想一想
20
00:00:36,000 –> 00:00:37,666
我这个书应该叫什么书名
21
00:00:37,666 –> 00:00:38,666
我一直没想好
22
00:00:38,666 –> 00:00:39,700
有的时候无关生智
23
00:00:39,700 –> 00:00:40,500
局外生位
24
00:00:40,566 –> 00:00:41,900
如果你们帮我想的名
25
00:00:41,900 –> 00:00:42,733
想的最好
26
00:00:42,800 –> 00:00:43,866
直接加
27
00:00:44,866 –> 00:00:45,966
直接加2,000分
28
00:00:46,666 –> 00:00:48,066
帮我想一想这个书名
29
00:00:48,333 –> 00:00:49,133
各位行不行
30
00:00:50,100 –> 00:00:50,733
最后一天晚上
31
00:00:50,733 –> 00:00:53,133
我是对你单独服务啊
32
00:00:53,133 –> 00:00:53,933
单独服务
33
00:00:54,133 –> 00:00:55,133
各位好是吧
34
00:00:55,333 –> 00:00:56,133
特别服务
35
00:00:56,466 –> 00:00:58,733
辅导服务
36
00:01:00,000 –> 00:01:01,100
是在课堂上
37
00:01:01,100 –> 00:01:02,800
又是在是在
38
00:01:02,800 –> 00:01:04,200
是在一起
39
00:01:04,200 –> 00:01:06,600
集集体又不是在在房间
40
00:01:06,600 –> 00:01:08,900
你害怕啥啊
41
00:01:09,066 –> 00:01:11,366
就这个逻辑来对
42
00:01:11,733 –> 00:01:14,933
麦当劳的加盟店的盈利结构是巨无霸
43
00:01:14,933 –> 00:01:15,566
引流产品
44
00:01:15,566 –> 00:01:16,066
你看了吗
45
00:01:16,066 –> 00:01:17,300
无力那个巨无霸
46
00:01:18,000 –> 00:01:19,766
巨无霸知道那个巨无霸的请举手
47
00:01:20,333 –> 00:01:21,400
那玩意不赚钱
48
00:01:21,400 –> 00:01:25,200
第二汉堡包走量的微粒薯鸡
49
00:01:25,366 –> 00:01:27,666
薯条炸鸡配餐
50
00:01:27,666 –> 00:01:30,066
中利饮料暴利
51
00:01:30,400 –> 00:01:33,966
所以你发现你公司有没有设计无利
52
00:01:33,966 –> 00:01:35,500
微利中利暴利产品
53
00:01:35,500 –> 00:01:36,900
你想哪个产品都暴利
54
00:01:36,900 –> 00:01:37,866
这个逻辑不对的
55
00:01:37,866 –> 00:01:39,466
所以不要一开始就赚钱
56
00:01:39,766 –> 00:01:40,900
不要赚所有人的钱
57
00:01:40,900 –> 00:01:43,133
不要所有产品都赚钱
58
00:01:43,133 –> 00:01:44,400
所以这叫赚钱战略
59
00:01:45,500 –> 00:01:49,200
赚钱战略叫三步花钱战略
60
00:01:49,200 –> 00:01:51,900
把钱花在最能解决客户相信的地方
61
00:01:51,933 –> 00:01:54,500
把钱花在最能解决人才相信的地方
62
00:01:54,600 –> 00:01:57,300
把钱花在最能解决渠道相信的地方
63
00:01:57,466 –> 00:01:59,366
最能解决渠道相信的地方
64
00:01:59,366 –> 00:02:01,366
这个时候就找到更多人帮你卖
65
00:02:02,366 –> 00:02:04,166
最能解决客户相信的地方
66
00:02:04,166 –> 00:02:06,066
是找到更多人到你家买
67
00:02:06,400 –> 00:02:08,066
最能解决人才相信的地方
68
00:02:08,066 –> 00:02:09,300
是有人帮你干事
69
00:02:10,066 –> 00:02:11,700
所以你的钱不是乱花的
70
00:02:11,700 –> 00:02:13,200
来大家告诉我是不是这个道理
71
00:02:13,933 –> 00:02:17,333
所以京东是拿家用电器来引流的
72
00:02:17,900 –> 00:02:21,366
所有500强公司都有两个特点
73
00:02:21,600 –> 00:02:23,266
叫皮包公司
74
00:02:23,266 –> 00:02:25,566
轻资产挂着羊头
75
00:02:27,200 –> 00:02:28,000
卖狗肉
76
00:02:28,600 –> 00:02:30,866
皮包公司都是轻资产
77
00:02:31,333 –> 00:02:32,900
所有500强都是轻资产
78
00:02:32,900 –> 00:02:35,200
你不要觉得500强都都都很大
79
00:02:35,200 –> 00:02:37,100
不是我再告诉你们
80
00:02:37,100 –> 00:02:39,866
房地产开发公司的本质都是皮包公司
81
00:02:40,166 –> 00:02:42,100
房地产开发公司的钱用的谁的
82
00:02:44,000 –> 00:02:44,800
来
83
00:02:46,666 –> 00:02:48,133
一用的银行的
84
00:02:48,133 –> 00:02:50,666
第二用的未来的业主的
85
00:02:50,666 –> 00:02:51,466
第三
86
00:02:51,733 –> 00:02:54,666
房地产开发商的楼盘是不是自己建的
87
00:02:55,333 –> 00:02:59,066
不是他是不是找到了建筑商
88
00:02:59,066 –> 00:03:00,800
建筑公司给他建筑来
89
00:03:00,866 –> 00:03:02,366
房屋的楼盘的设计
90
00:03:02,400 –> 00:03:05,000
是不是找到了设计院来
91
00:03:05,066 –> 00:03:06,733
房屋的水电是不是外包
92
00:03:07,366 –> 00:03:10,600
房屋的销售是不是有销售公司来
93
00:03:10,733 –> 00:03:11,800
这个房地产
94
00:03:11,900 –> 00:03:13,566
最后啊
95
00:03:13,566 –> 00:03:15,533
物业是不是有单独的物业公司
96
00:03:15,966 –> 00:03:16,966
来告诉我对不对
97
00:03:17,666 –> 00:03:18,366
所以我跟你说
98
00:03:18,366 –> 00:03:20,800
房地产开发公司的本质也是皮包公司
99
00:03:20,800 –> 00:03:22,366
你不要觉得那些公司是重资产
100
00:03:22,366 –> 00:03:24,966
错的所以这就叫把看得见的钱分掉
101
00:03:24,966 –> 00:03:27,066
赚背后看不见的钱
102
00:03:27,066 –> 00:03:28,200
第二个最重要
103
00:03:28,266 –> 00:03:29,900
我们再讲5分钟就可以去吃饭了
104
00:03:29,900 –> 00:03:30,700
各位好是吧
105
00:03:30,966 –> 00:03:31,600
好
106
00:03:31,600 –> 00:03:32,366
来跟我说
107
00:03:32,366 –> 00:03:34,133
改变原有交易结构
108
00:03:36,466 –> 00:03:37,000
声音大点
109
00:03:37,000 –> 00:03:38,666
改变原有交易结构
110
00:03:38,933 –> 00:03:40,766
改变原有交易结构
111
00:03:40,766 –> 00:03:42,366
将原有利益分配
112
00:03:42,800 –> 00:03:44,300
将原有利益分配
113
00:03:44,500 –> 00:03:45,900
重新做调整
114
00:03:46,066 –> 00:03:47,166
重新做调整
115
00:03:47,966 –> 00:03:48,366
来各位
116
00:03:48,366 –> 00:03:50,066
什么叫交易结构
117
00:03:50,500 –> 00:03:53,566
交易就是买卖交易的
118
00:03:53,566 –> 00:03:54,600
结构不同
119
00:03:54,966 –> 00:03:56,666
那么利益的分配不同
120
00:03:56,666 –> 00:03:58,266
商业模式就会带来不同
121
00:03:58,266 –> 00:04:00,566
我今天上午给大家
122
00:04:00,566 –> 00:04:01,933
今天下午讲了一句话
123
00:04:01,933 –> 00:04:04,600
我说商业模式变来变去
124
00:04:04,666 –> 00:04:06,500
商业模式主要从两个维度变
125
00:04:06,500 –> 00:04:08,466
第一个叫做交易结构
126
00:04:08,566 –> 00:04:11,566
第二个叫做利益什么分配
127
00:04:11,900 –> 00:04:13,800
第二个叫做利益分配
128
00:04:13,966 –> 00:04:17,866
因此各位所有的中小民营企业
129
00:04:18,400 –> 00:04:20,400
所有的中小民营企业老板
130
00:04:20,500 –> 00:04:22,333
我们要想转型的话
131
00:04:22,500 –> 00:04:25,166
各位我们必须要做
132
00:04:25,166 –> 00:04:30,900
你公司的十大交易结构的调整
133
00:04:31,300 –> 00:04:32,366
十大交易结构
134
00:04:32,366 –> 00:04:33,733
这是陈老师原创的
135
00:04:33,733 –> 00:04:34,866
十大交易结构
136
00:04:35,300 –> 00:04:36,766
十大交易结构
137
00:04:37,166 –> 00:04:38,800
这个在陈老师的核报上
138
00:04:38,800 –> 00:04:40,700
会给你讲的淋漓尽致
139
00:04:40,800 –> 00:04:41,866
清清楚楚
140
00:04:42,400 –> 00:04:43,300
明明白白
141
00:04:43,566 –> 00:04:46,400
就是对比我的核报而言
142
00:04:46,600 –> 00:04:49,200
我讲的生态全是渣渣
143
00:04:49,933 –> 00:04:50,900
就全豆腐渣
144
00:04:50,966 –> 00:04:52,566
对就是精髓
145
00:04:53,333 –> 00:04:56,133
核心几乎都在哪里
146
00:04:57,166 –> 00:04:58,800
核爆炸真的
147
00:04:58,800 –> 00:05:00,366
我都不愿意讲生态的东西
148
00:05:00,366 –> 00:05:03,066
我都觉得生态太太毛毛雨
149
00:05:03,266 –> 00:05:04,100
我一讲核爆
150
00:05:04,100 –> 00:05:05,133
我都兴奋的不行
151
00:05:05,133 –> 00:05:06,133
你知道我一讲完之后
152
00:05:06,133 –> 00:05:07,500
我自己有时候回看录像
153
00:05:07,500 –> 00:05:09,333
我说他妈的这小子挺有才
154
00:05:10,700 –> 00:05:12,300
我就我就自我欣赏
155
00:05:12,300 –> 00:05:13,100
你知道吗
156
00:05:13,166 –> 00:05:14,066
你知道为什么吗
157
00:05:14,066 –> 00:05:15,666
就每次生发很多内容啊
158
00:05:15,666 –> 00:05:17,166
就太不一样了
159
00:05:17,600 –> 00:05:19,200
那东西讲完真核爆
160
00:05:19,200 –> 00:05:19,700
我跟你说
161
00:05:19,700 –> 00:05:20,400
就是就是
162
00:05:20,400 –> 00:05:21,366
面对核爆思维
163
00:05:21,366 –> 00:05:23,066
再回头看我的生态盈利
164
00:05:23,166 –> 00:05:24,166
小米加步枪
165
00:05:24,466 –> 00:05:25,566
全小米加步枪
166
00:05:26,200 –> 00:05:28,133
就这个逻辑啊
167
00:05:28,133 –> 00:05:30,266
来给你们看看
168
00:05:30,933 –> 00:05:32,000
所有商业模式
169
00:05:32,000 –> 00:05:33,900
必须改变原有的交易结构
170
00:05:33,900 –> 00:05:35,966
将原有利益分配重新做调整
171
00:05:35,966 –> 00:05:38,100
来怎么改变原有交易结构
172
00:05:38,100 –> 00:05:38,900
第一个
173
00:05:39,500 –> 00:05:40,933
从招聘
174
00:05:41,800 –> 00:05:47,766
各位写上从招聘到招招商
175
00:05:49,133 –> 00:05:50,533
从招聘到招商
176
00:05:51,766 –> 00:05:53,133
从招聘到招商
177
00:05:53,900 –> 00:05:55,466
过去天天研究招聘
178
00:05:56,200 –> 00:05:57,133
招了一堆人
179
00:05:57,133 –> 00:05:58,400
光知道花你的钱
180
00:05:58,400 –> 00:06:00,066
而要要求研究招商
181
00:06:00,400 –> 00:06:02,133
招一堆人帮你收钱
182
00:06:02,200 –> 00:06:03,366
知道吗第二个
183
00:06:03,866 –> 00:06:06,866
从投资到融资
184
00:06:07,200 –> 00:06:11,666
第二个从投资到融资
185
00:06:12,766 –> 00:06:15,133
从投资到融资来
186
00:06:15,133 –> 00:06:16,866
投资把钱变少
187
00:06:17,066 –> 00:06:18,666
融资把钱干嘛
188
00:06:19,300 –> 00:06:20,766
把钱变多啊
189
00:06:20,766 –> 00:06:21,733
这里可以记一下
190
00:06:21,733 –> 00:06:23,066
那那上面不用记啊
191
00:06:23,066 –> 00:06:24,566
来第三个
192
00:06:26,333 –> 00:06:28,800
从重资产到哪里
193
00:06:30,200 –> 00:06:31,366
到轻资产
194
00:06:31,366 –> 00:06:33,100
所以陈老师要给你讲
195
00:06:33,100 –> 00:06:35,500
轻资产转型的整个底层逻辑
196
00:06:35,666 –> 00:06:37,600
叫从重资产到轻资产
197
00:06:37,733 –> 00:06:41,566
第四个叫从所有权到什么
198
00:06:42,733 –> 00:06:49,133
太棒了从所有权到使用权
199
00:06:49,733 –> 00:06:51,533
所有权到使用权来
200
00:06:51,900 –> 00:06:56,166
第五个叫做从利润率到什么
201
00:06:57,800 –> 00:07:04,933
对从利润率到现金流
202
00:07:05,200 –> 00:07:06,100
这第五个
203
00:07:06,266 –> 00:07:12,133
第六个写上从卖货到什么
204
00:07:13,366 –> 00:07:15,900
从卖货到卖人
205
00:07:16,666 –> 00:07:23,733
从卖货到卖人第七个是从产品到什么
206
00:07:24,800 –> 00:07:26,933
从产品到模式
207
00:07:28,466 –> 00:07:29,966
来第八个
208
00:07:30,933 –> 00:07:33,700
写上从成本到收入
209
00:07:34,500 –> 00:07:38,066
把你的成本变成别人的什么
210
00:07:39,400 –> 00:07:40,933
来变成别人的收入来
211
00:07:40,933 –> 00:07:41,733
举例
212
00:07:42,100 –> 00:07:44,333
你自己开店是不是你的成本
213
00:07:45,466 –> 00:07:47,100
但是我居然收别人的钱
214
00:07:47,100 –> 00:07:48,933
让别人做我的直管店
215
00:07:48,933 –> 00:07:51,000
直营托管店海澜之家
216
00:07:51,133 –> 00:07:54,000
把自己开店的成本变成加盟店的收入
217
00:07:54,700 –> 00:07:55,966
把自己开厂的成本
218
00:07:55,966 –> 00:07:58,166
我靠变成别的工厂的收入
219
00:07:58,166 –> 00:08:00,400
我只需要给你做个三三三模式
220
00:08:00,400 –> 00:08:01,933
你还得给我交保证金
221
00:08:01,933 –> 00:08:03,866
我还能赚你的现金流
222
00:08:03,866 –> 00:08:05,733
我还可以赚你的资金占用
223
00:08:05,733 –> 00:08:08,266
是不是把成本面收入来告诉我
224
00:08:08,266 –> 00:08:09,300
是不是嘛是
225
00:08:09,466 –> 00:08:11,066
来第九个
226
00:08:12,566 –> 00:08:17,566
第九个写上从分钱到收钱
227
00:08:18,766 –> 00:08:19,766
从分钱
228
00:08:21,733 –> 00:08:23,166
到收钱
229
00:08:24,700 –> 00:08:27,566
第10个写上从就业
230
00:08:29,100 –> 00:08:29,900
到什么
231
00:08:31,000 –> 00:08:32,500
从就业到创业
232
00:08:33,133 –> 00:08:35,400
这是陈老师核报里面的杀手锏
233
00:08:35,400 –> 00:08:37,900
陈老师的核报里面教你十大交易结构
234
00:08:37,900 –> 00:08:40,200
二十大商业模式六化转型模式
235
00:08:40,300 –> 00:08:41,000
空手套白狼
236
00:08:41,000 –> 00:08:41,800
底层逻辑
237
00:08:41,866 –> 00:08:43,366
说白了对比我的核报
238
00:08:43,366 –> 00:08:44,600
再回头看我的生态
239
00:08:44,866 –> 00:08:47,166
全渣渣真的全渣渣这
240
00:08:47,166 –> 00:08:48,133
全是小意思
241
00:08:49,000 –> 00:08:50,200
这个逻辑你不学
242
00:08:50,200 –> 00:08:51,166
你想好了
243
00:08:51,166 –> 00:08:52,933
这三天你好好的琢磨琢磨
244
00:08:53,000 –> 00:08:55,000
如果你只听我的生态
245
00:08:55,666 –> 00:08:57,066
你不学我的核爆
246
00:08:57,533 –> 00:08:58,200
对不住了
247
00:08:58,200 –> 00:08:59,766
下次我重点开发你的同行
248
00:08:59,766 –> 00:09:00,600
来上我的课
249
00:09:01,700 –> 00:09:02,866
反正成就不了你
250
00:09:02,866 –> 00:09:04,000
就成就你的同行
251
00:09:04,466 –> 00:09:05,366
对好还是不好
252
00:09:05,366 –> 00:09:07,266
好这没办法呀
253
00:09:07,466 –> 00:09:10,366
来跟我说从招聘到招商
254
00:09:12,733 –> 00:09:14,266
从投资到融资
255
00:09:14,666 –> 00:09:15,466
从投资到融资
256
00:09:15,866 –> 00:09:17,666
从重资产到轻资产
257
00:09:17,966 –> 00:09:21,266
从重资产到轻资产从所有权到使用权
258
00:09:23,300 –> 00:09:24,933
从利润率到现金流
259
00:09:26,900 –> 00:09:28,500
从卖货到卖人
260
00:09:28,766 –> 00:09:29,900
从卖货到卖人
261
00:09:30,266 –> 00:09:31,900
从产品到模式
262
00:09:32,200 –> 00:09:35,100
从产品到模式从成本到收入
263
00:09:35,400 –> 00:09:38,066
从成本到收入从分钱到收钱
264
00:09:38,200 –> 00:09:39,666
从分钱到收钱
265
00:09:39,666 –> 00:09:41,100
从就业到创业
266
00:09:41,366 –> 00:09:42,700
从就业到创业
267
00:09:42,700 –> 00:09:44,366
你看啊你们过去呢
268
00:09:44,366 –> 00:09:45,366
活在左边
269
00:09:45,500 –> 00:09:46,766
而我是活在哪
270
00:09:47,566 –> 00:09:50,366
右边咱俩是活在两极的
271
00:09:50,866 –> 00:09:52,000
说白了为什么
272
00:09:52,000 –> 00:09:52,800
听我的课
273
00:09:52,933 –> 00:09:55,700
有些人听我的课听得好兴奋
274
00:09:56,066 –> 00:09:57,866
哎呀老师讲的太好了
275
00:09:57,900 –> 00:09:59,200
有些人听我的课
276
00:09:59,400 –> 00:10:00,566
大家小组1分享
277
00:10:00,566 –> 00:10:01,200
另外一个哎呀
278
00:10:01,200 –> 00:10:02,733
太好了老师的脸太收获了
279
00:10:02,733 –> 00:10:04,800
太大了另外一个人在那一脸懵逼的