1
00:00:00,200 –> 00:00:01,700
从卖货到卖人
2
00:00:01,866 –> 00:00:06,500
第七个是从成本到什么到收入
3
00:00:06,600 –> 00:00:10,766
要把你的成本变成别人的什么收入
4
00:00:11,066 –> 00:00:13,733
所以不要学会降低成本
5
00:00:13,733 –> 00:00:17,133
而要学会删除成本转移成本外包成本
6
00:00:17,133 –> 00:00:18,266
成本变收入
7
00:00:18,366 –> 00:00:19,466
成本变收益
8
00:00:19,466 –> 00:00:21,166
处处见哎
9
00:00:21,166 –> 00:00:22,133
处处见效应
10
00:00:22,166 –> 00:00:23,066
这第七个
11
00:00:24,066 –> 00:00:25,533
来第八个
12
00:00:25,666 –> 00:00:27,766
必须从产品升级
13
00:00:27,766 –> 00:00:29,400
为什么模式
14
00:00:29,566 –> 00:00:30,800
所以不要卖产品了
15
00:00:30,800 –> 00:00:31,700
而要卖什么
16
00:00:32,466 –> 00:00:33,733
而要卖模式了
17
00:00:33,800 –> 00:00:34,566
所以来给我说
18
00:00:34,566 –> 00:00:35,700
产品到模式
19
00:00:37,066 –> 00:00:38,766
对产品的模式来
20
00:00:38,866 –> 00:00:42,600
第九个从就业到创业
21
00:00:42,600 –> 00:00:44,133
你过去天天研究就业
22
00:00:44,133 –> 00:00:45,200
这个逻辑是错的
23
00:00:45,200 –> 00:00:46,500
今天必须对内对外
24
00:00:46,500 –> 00:00:48,333
必须设计创业合伙人模式
25
00:00:48,466 –> 00:00:49,166
来跟我说
26
00:00:49,166 –> 00:00:50,466
从就业到创业
27
00:00:50,900 –> 00:00:52,866
从就业到创业
28
00:00:53,100 –> 00:00:55,900
对了第九个是从就业到创业
29
00:00:55,933 –> 00:00:58,000
然后第十个各位
30
00:00:58,366 –> 00:01:00,733
是从分钱
31
00:01:02,666 –> 00:01:04,466
到收钱
32
00:01:04,733 –> 00:01:07,400
你的逻辑过去是错的
33
00:01:07,600 –> 00:01:12,300
来你有没有给外部的合作伙伴谈
34
00:01:12,300 –> 00:01:13,200
怎么分钱
35
00:01:13,366 –> 00:01:14,533
把茶也喝了
36
00:01:14,533 –> 00:01:15,900
把饭也吃了
37
00:01:15,933 –> 00:01:17,300
把歌也唱了
38
00:01:17,466 –> 00:01:19,600
把把把脚也洗了
39
00:01:20,000 –> 00:01:21,533
然后合同也签了
40
00:01:21,533 –> 00:01:23,200
最后对方无疾而终
41
00:01:23,200 –> 00:01:24,300
啥事没给你干
42
00:01:24,466 –> 00:01:26,100
签个合同也没启动他的资源
43
00:01:26,100 –> 00:01:26,766
不了了之
44
00:01:26,766 –> 00:01:27,933
有没有来
45
00:01:27,933 –> 00:01:29,300
有这种经历的请举手
46
00:01:29,800 –> 00:01:30,600
你知道为什么吗
47
00:01:30,600 –> 00:01:31,766
因为你没收他的钱
48
00:01:31,766 –> 00:01:33,200
他不把这个事当回事
49
00:01:33,300 –> 00:01:34,166
因为钱在哪
50
00:01:34,166 –> 00:01:36,566
心在哪因为交钱就等于交心
51
00:01:36,600 –> 00:01:38,266
因为收钱就等于收心
52
00:01:38,333 –> 00:01:39,266
因为钱在哪里
53
00:01:39,266 –> 00:01:40,000
心在哪里
54
00:01:40,000 –> 00:01:40,566
来告诉我
55
00:01:40,566 –> 00:01:41,366
对还不对对
56
00:01:41,566 –> 00:01:44,133
你知道你的员工为什么没有积极性吗
57
00:01:44,133 –> 00:01:46,466
你知道你员工为什么加加加个班
58
00:01:46,466 –> 00:01:47,700
就在那里抱怨吗
59
00:01:48,333 –> 00:01:49,600
是因为你没收他的钱
60
00:01:49,600 –> 00:01:50,933
你就给他谈分钱了
61
00:01:50,933 –> 00:01:52,566
他的思维是就业思维
62
00:01:52,733 –> 00:01:53,933
而不是创业思维
63
00:01:54,333 –> 00:01:55,400
所以说白了
64
00:01:55,400 –> 00:01:56,466
在座的各位老板
65
00:01:56,500 –> 00:01:59,600
全中国讲股权激励的课的老师很多
66
00:01:59,866 –> 00:02:01,933
某某藏老师某
67
00:02:01,933 –> 00:02:04,133
单老师某某某老师
68
00:02:04,266 –> 00:02:06,100
我告诉你在座的各位老板
69
00:02:07,200 –> 00:02:10,166
我认为你们不缺分钱的胸怀
70
00:02:10,300 –> 00:02:12,333
你们不缺分钱的格局
71
00:02:12,500 –> 00:02:16,100
你们缺的是如何设计一个收钱的模型
72
00:02:16,100 –> 00:02:18,000
之后再给他分钱
73
00:02:18,366 –> 00:02:20,666
分钱应该是分对人
74
00:02:20,666 –> 00:02:21,466
分什么人
75
00:02:21,500 –> 00:02:23,133
分能给我交钱的人
76
00:02:23,133 –> 00:02:24,366
谁给我掏钱
77
00:02:24,366 –> 00:02:25,700
我再给谁分钱
78
00:02:25,700 –> 00:02:27,000
他不给我掏钱
79
00:02:27,066 –> 00:02:29,600
我怎么证明他对我有意愿
80
00:02:29,600 –> 00:02:31,166
他对我这个事有信心
81
00:02:31,166 –> 00:02:32,766
他对我这个事有决心
82
00:02:32,866 –> 00:02:35,533
如果我把钱分给一个对我这个事
83
00:02:35,533 –> 00:02:36,533
对我这个项目
84
00:02:36,533 –> 00:02:38,900
对我这个生意没信心没决心
85
00:02:38,900 –> 00:02:40,166
不看好的人
86
00:02:40,466 –> 00:02:41,766
分了也白分
87
00:02:42,066 –> 00:02:42,600
来告诉我
88
00:02:42,600 –> 00:02:42,966
对还不对
89
00:02:42,966 –> 00:02:43,766
对
90
00:02:44,100 –> 00:02:46,300
马云有没有收18罗汉的钱
91
00:02:47,666 –> 00:02:48,266
来同意
92
00:02:48,266 –> 00:02:49,466
有收钱的请举手
93
00:02:49,533 –> 00:02:52,666
马云那肯定收了啊
94
00:02:52,733 –> 00:02:54,766
那马云18罗汉把房子卖了
95
00:02:55,166 –> 00:02:56,700
把把私房钱拿过来了
96
00:02:56,700 –> 00:02:57,800
都交给马云了
97
00:02:58,000 –> 00:02:59,366
然后跟着马云一起创业
98
00:02:59,500 –> 00:03:00,566
为什么18罗汉
99
00:03:00,700 –> 00:03:03,200
你真的以为18罗汉很牛逼吗
100
00:03:03,466 –> 00:03:04,800
那是马云成功了
101
00:03:04,800 –> 00:03:06,266
阿里巴巴上市了
102
00:03:06,333 –> 00:03:07,600
所以老板上市了吗
103
00:03:07,600 –> 00:03:08,266
吹什么牛逼
104
00:03:08,266 –> 00:03:09,100
都牛逼告诉我
105
00:03:09,100 –> 00:03:09,900
对还不对
106
00:03:10,200 –> 00:03:12,333
那18个罗汉没有像你想象的那么
107
00:03:12,333 –> 00:03:13,266
你那么牛逼
108
00:03:13,266 –> 00:03:15,000
想到你妈房租交不起来了
109
00:03:15,000 –> 00:03:16,200
妈水电费交不出来了
110
00:03:16,200 –> 00:03:17,133
物业费交不出来了
111
00:03:17,133 –> 00:03:18,066
马云说兄弟们
112
00:03:18,166 –> 00:03:19,300
工资发不出来了啊
113
00:03:19,300 –> 00:03:20,200
工资发不出来了
114
00:03:20,200 –> 00:03:21,933
但是我们公司将来能上市的
115
00:03:22,200 –> 00:03:22,866
那个时候嘛
116
00:03:22,866 –> 00:03:24,100
员工都不知道啥叫上市
117
00:03:24,100 –> 00:03:24,766
是个概念
118
00:03:24,766 –> 00:03:25,966
将来你们都会成为百亿
119
00:03:25,966 –> 00:03:26,766
百亿富豪
120
00:03:26,933 –> 00:03:30,666
所以说你们你们把钱借给公司
121
00:03:30,700 –> 00:03:31,900
公司好给你们发工资
122
00:03:32,533 –> 00:03:34,266
你们把结婚的钱给到我
123
00:03:34,333 –> 00:03:36,700
你们把这个私房钱拿出来
124
00:03:36,900 –> 00:03:39,766
所以马云都是把18罗汉的钱收进来了
125
00:03:39,766 –> 00:03:40,700
所以叫收钱
126
00:03:40,700 –> 00:03:41,500
等于什么
127
00:03:42,366 –> 00:03:43,166
收心
128
00:03:44,266 –> 00:03:44,866
来告诉我
129
00:03:44,866 –> 00:03:45,666
对还是不对
130
00:03:46,600 –> 00:03:48,566
这个世界很多观点都是错的
131
00:03:48,566 –> 00:03:49,366
我跟你讲
132
00:03:49,500 –> 00:03:51,966
想当年蒙牛的牛根生讲了这样一句话
133
00:03:51,966 –> 00:03:57,200
蒙蒙蒙牛牛根生他说才聚人善
134
00:03:57,733 –> 00:04:00,333
财善人巨
135
00:04:01,866 –> 00:04:03,766
那为什么蒙牛出局了呢
136
00:04:04,133 –> 00:04:05,166
那为什么牛根生
137
00:04:05,166 –> 00:04:08,100
最后因为三聚氰胺事件
138
00:04:08,400 –> 00:04:11,866
最后导致牛根生作为创始人
139
00:04:12,533 –> 00:04:13,700
还要退出呢
140
00:04:13,933 –> 00:04:15,500
这个逻辑是错的
141
00:04:16,900 –> 00:04:17,666
来跟我说
142
00:04:17,666 –> 00:04:19,866
财聚财聚
143
00:04:20,066 –> 00:04:21,333
人才会聚
144
00:04:21,800 –> 00:04:22,766
人才会聚
145
00:04:22,800 –> 00:04:24,800
财散财散
146
00:04:24,900 –> 00:04:26,200
人一定会散
147
00:04:26,500 –> 00:04:27,533
人一定会散
148
00:04:28,366 –> 00:04:29,500
你仔细想想
149
00:04:29,566 –> 00:04:31,600
你把他的财聚到你的手里
150
00:04:31,600 –> 00:04:33,333
你把人一定会聚到你的手里
151
00:04:33,333 –> 00:04:35,666
因为人是要追逐利益的
152
00:04:36,933 –> 00:04:38,366
你财都散了
153
00:04:38,600 –> 00:04:40,166
那人也给你散了呀
154
00:04:40,966 –> 00:04:41,866
告诉我对不对
155
00:04:42,466 –> 00:04:43,666
那逻辑都错的
156
00:04:43,666 –> 00:04:45,366
你你想想啊
157
00:04:45,666 –> 00:04:46,466
对不对
158
00:04:47,133 –> 00:04:49,000
有些企业家讲话
159
00:04:49,600 –> 00:04:51,700
只是为了证明他多有格局
160
00:04:52,133 –> 00:04:54,200
并不见得对你来讲很实用
161
00:04:55,066 –> 00:04:57,466
很可用来告诉我对还是不对
162
00:04:58,266 –> 00:05:00,200
只有我比较真实
163
00:05:00,200 –> 00:05:01,900
我不在乎你怎么看我
164
00:05:02,666 –> 00:05:05,133
反正你看我是谁你就是谁
165
00:05:05,400 –> 00:05:08,100
你看我是个小人你就是
166
00:05:08,900 –> 00:05:11,533
你看我有高度你就有高度
167
00:05:11,966 –> 00:05:14,066
你看我是鬼你就是鬼
168
00:05:14,133 –> 00:05:16,866
你看我是佛你就是佛啊
169
00:05:16,866 –> 00:05:19,400
你看我有大碍你就有大碍
170
00:05:19,400 –> 00:05:22,066
你看我说这个老师很商业化
171
00:05:22,066 –> 00:05:22,733
很利益化
172
00:05:22,733 –> 00:05:23,733
那是因为你商业化
173
00:05:23,733 –> 00:05:24,600
你利益化
174
00:05:24,933 –> 00:05:26,300
所以你才看到我商业化
175
00:05:26,300 –> 00:05:27,666
利益化来告诉我
176
00:05:27,666 –> 00:05:28,066
对还不对
177
00:05:28,066 –> 00:05:29,700
对你看我土
178
00:05:31,600 –> 00:05:33,700
所以我们都很土啊
179
00:05:34,166 –> 00:05:38,533
所以说我是你的一面镜子
180
00:05:39,300 –> 00:05:40,500
你很讨厌我
181
00:05:41,066 –> 00:05:42,800
是因为你从我身上看到了
182
00:05:42,800 –> 00:05:44,666
你很讨厌的你自己
183
00:05:45,733 –> 00:05:46,700
所以不能讨厌我
184
00:05:46,700 –> 00:05:48,100
讨厌我等于讨厌自己
185
00:05:48,533 –> 00:05:49,066
来告诉我
186
00:05:49,066 –> 00:05:49,866
对还不对
187
00:05:49,933 –> 00:05:50,933
你看好我
188
00:05:50,933 –> 00:05:52,166
等于你看好你自己
189
00:05:52,166 –> 00:05:52,600
来告诉我
190
00:05:52,600 –> 00:05:52,966
对还不对
191
00:05:52,966 –> 00:05:55,300
对啊这这很重要啊
192
00:05:55,600 –> 00:05:59,266
所以说各位来跟我说先收钱
193
00:06:00,900 –> 00:06:01,700
再分钱
194
00:06:01,933 –> 00:06:02,766
再分钱
195
00:06:02,800 –> 00:06:03,533
你们过去的
196
00:06:03,533 –> 00:06:04,166
逻辑错了
197
00:06:04,166 –> 00:06:05,466
天天研究怎么分钱
198
00:06:05,466 –> 00:06:06,866
哎呀我想给店长分钱
199
00:06:06,866 –> 00:06:08,200
哎呀我想给股东分钱
200
00:06:10,133 –> 00:06:13,200
你直不愣登的先不收了他的钱
201
00:06:13,200 –> 00:06:14,466
先不收他入股金
202
00:06:14,466 –> 00:06:15,533
也不收他保证金
203
00:06:15,533 –> 00:06:16,733
就把钱分给他了
204
00:06:17,166 –> 00:06:18,533
人家不一定看好你
205
00:06:18,533 –> 00:06:20,566
这个事你把钱分了
206
00:06:20,966 –> 00:06:22,400
人该走也会走
207
00:06:22,400 –> 00:06:24,333
人该没动力也没动力
208
00:06:24,400 –> 00:06:25,533
来告诉我对不对
209
00:06:25,966 –> 00:06:29,400
那马云马云是先收了18罗汉的钱
210
00:06:29,933 –> 00:06:32,466
所以才收了18罗汉的心
211
00:06:32,733 –> 00:06:33,666
什么18罗汉
212
00:06:33,666 –> 00:06:35,366
你你这是后来成功了吗
213
00:06:35,366 –> 00:06:38,166
想当年都是找不到工作的18个流浪汉
214
00:06:38,166 –> 00:06:38,966
我跟你说
215
00:06:39,766 –> 00:06:40,966
听懂掌声鼓励
216
00:06:46,000 –> 00:06:47,500
这个雷军
217
00:06:47,500 –> 00:06:49,266
小米在创业的时候
218
00:06:49,700 –> 00:06:54,000
小米雷军刚开始一估值就是10个亿
219
00:06:54,000 –> 00:06:55,566
就我公司按10个亿来估值
220
00:06:55,566 –> 00:06:56,733
雷军按10个亿
221
00:06:57,333 –> 00:06:58,900
雷军按10个亿估值呢
222
00:06:59,333 –> 00:07:03,533
这个时候雷军在估值的时候
223
00:07:03,866 –> 00:07:04,766
估了10个亿
224
00:07:04,933 –> 00:07:05,300
此时
225
00:07:05,300 –> 00:07:09,500
雷军找到了他的一个这个认识的朋友
226
00:07:09,500 –> 00:07:10,300
叫林斌
227
00:07:11,266 –> 00:07:11,900
这个林彬呢
228
00:07:11,900 –> 00:07:15,333
是就职于现在小米也是500强
229
00:07:15,533 –> 00:07:17,666
而想当年的微软公司也是500强
230
00:07:17,666 –> 00:07:19,600
他是微软公司的核心股东
231
00:07:19,733 –> 00:07:21,600
这个林彬
232
00:07:22,133 –> 00:07:23,733
然后他问林总
233
00:07:23,733 –> 00:07:25,500
他说你看好我的公司吗
234
00:07:26,466 –> 00:07:27,333
大家看好啊
235
00:07:27,400 –> 00:07:29,100
你对我公司有信心吗
236
00:07:29,533 –> 00:07:31,933
他有啊你对我有信心吗
237
00:07:32,200 –> 00:07:32,800
当然有啊
238
00:07:32,800 –> 00:07:35,100
你想当年是金山独霸的董事长
239
00:07:35,133 –> 00:07:38,866
你被誉为中国的雷布斯
240
00:07:39,100 –> 00:07:41,133
你被誉为董事长专业户
241
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所以我对你对公司超有信心
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然后雷军说是真的吗
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对方说当然
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那你愿意投资吗
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对方说愿意
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好
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你投个8,000万进来吧
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呃给你半个月的时间
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请你把美国的豪宅卖掉
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请你把微软公司的股票全部抛掉
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带着8,000万现金投资我小米
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我保证你将来100倍的回报
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所以这个人真的
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真的这么做了
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所以给雷军投了8,000万人民币
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然后雷军当时估值10个亿
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他投的8,000万
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到今天来讲已经变成了179个亿
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当时的8,000万变成今天的179个亿
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所以说还不止
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因此我想告诉你
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这个投资决策正不正确
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怎么证明他有信心
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怎么证明他有决心
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雷军说你如果对我有信心
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如果你对你自己有信心
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如果你对自己很有决心
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请把股票卖掉
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请把豪宅卖掉
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回国跟我一起共创大业
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对方说可以啊
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当他做了这个决定的那一刻
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当他万一愿意
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把8,000万投到小米的那一刻
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就注定这个人的心被收了
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这个人的魂被收了
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这个事必成
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00:09:00,866 –> 00:09:02,200
各位同意的请举手
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你倒好都不收人家钱
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把股权都给了你
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公司的股权怎么那么不值钱呢
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你怎么那么大气呢
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你给我点得了
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你给我我还不一定要
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如果你没有好的商业模式
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来告诉我
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对还不对
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对
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来跟我说先收钱
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先收钱
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再分钱再分钱
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没有分没有收钱的分钱模式全是扯淡
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没有任何意义
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所以我想请问你在今天
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先思考怎么收到对方钱
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再思考怎么让对方赚到更多钱
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所以说咱们过去来
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把这个翻过
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咱们过去更多的是天天琢磨
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我怎么给股东分钱
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怎么给店长分钱
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呃怎么给厨师分钱
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怎么给我员工分钱
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你收他们钱了吗
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我怎么给上游下下游分钱
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你没收他的钱
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你所有的发心
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你所有的大爱
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你所有的利他
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所有的成就之心
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对方感知不到
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对方感受