1
00:00:00,500 –> 00:00:01,600
人才重不重要
2
00:00:01,900 –> 00:00:02,666
重要
3
00:00:02,666 –> 00:00:03,466
对呀
4
00:00:03,466 –> 00:00:05,100
你不舍得为人才买单呀
5
00:00:05,766 –> 00:00:07,766
对不对人家砸个360万
6
00:00:07,900 –> 00:00:08,566
你还羡慕
7
00:00:08,566 –> 00:00:10,333
林总2,800家店
8
00:00:10,933 –> 00:00:12,466
人家砸了360万
9
00:00:12,600 –> 00:00:15,000
你26.8还还纠结呢
10
00:00:16,466 –> 00:00:17,733
来告诉我对还不对啊
11
00:00:17,733 –> 00:00:18,533
对
12
00:00:18,533 –> 00:00:19,466
你你想看
13
00:00:19,466 –> 00:00:21,066
这能行吗啊
14
00:00:21,200 –> 00:00:22,866
所以渠道架构
15
00:00:22,866 –> 00:00:23,500
形式突破
16
00:00:23,500 –> 00:00:24,366
引流粘性
17
00:00:24,466 –> 00:00:26,133
这些都得设计啊啊
18
00:00:26,133 –> 00:00:27,800
地网微商化设计啊
19
00:00:27,900 –> 00:00:29,533
来形式怎么设计
20
00:00:29,766 –> 00:00:30,933
直营联营
21
00:00:30,933 –> 00:00:31,866
加盟直管
22
00:00:31,866 –> 00:00:33,500
所有模式全按上
23
00:00:33,500 –> 00:00:34,600
全给你设计出来
24
00:00:34,700 –> 00:00:35,500
直接套模板
25
00:00:35,500 –> 00:00:36,500
我给你套模板
26
00:00:36,933 –> 00:00:37,966
价格怎么设计
27
00:00:38,933 –> 00:00:40,366
预先框定消费者
28
00:00:40,400 –> 00:00:41,866
预先消费金额设计
29
00:00:41,866 –> 00:00:43,000
以静制动
30
00:00:43,000 –> 00:00:44,300
以退为进
31
00:00:44,300 –> 00:00:45,533
步步为营
32
00:00:46,000 –> 00:00:47,466
知道吗谋定后动
33
00:00:47,533 –> 00:00:49,200
先胜而后战
34
00:00:50,000 –> 00:00:50,966
不是你要求人
35
00:00:50,966 –> 00:00:51,600
而是要别人
36
00:00:51,600 –> 00:00:54,166
干嘛求你让别人来
37
00:00:54,166 –> 00:00:56,333
求你叫求你卖我
38
00:00:56,500 –> 00:00:58,333
求你卖我这个北京吧
39
00:00:58,400 –> 00:01:00,100
求你卖我这个广州吧
40
00:01:00,133 –> 00:01:02,066
求你让我加个加盟你吧
41
00:01:02,166 –> 00:01:03,066
这才叫牛逼
42
00:01:03,066 –> 00:01:04,366
这才叫主动权啊
43
00:01:04,500 –> 00:01:05,733
这才叫招商啊
44
00:01:06,166 –> 00:01:07,600
所以这是核心关键点啊
45
00:01:07,700 –> 00:01:08,800
无数人不会招商
46
00:01:09,600 –> 00:01:12,900
这是逻辑上巨大的错误
47
00:01:13,666 –> 00:01:15,766
逻辑上巨大的错误啊
48
00:01:15,933 –> 00:01:18,500
真的一定要搞清楚这个核心关节点
49
00:01:18,666 –> 00:01:19,766
运营商也要设计啊
50
00:01:19,766 –> 00:01:20,566
目标数字
51
00:01:20,566 –> 00:01:21,966
时间人群启动啊
52
00:01:22,133 –> 00:01:22,866
职能团队
53
00:01:22,866 –> 00:01:24,200
后台股权怎么设计啊
54
00:01:24,300 –> 00:01:25,933
利益裂变奖励众筹啊
55
00:01:25,933 –> 00:01:28,333
布料物料步骤财富啊
56
00:01:28,333 –> 00:01:30,500
这个财务人群怎么设计啊
57
00:01:30,500 –> 00:01:31,600
你要达到多少金额
58
00:01:31,600 –> 00:01:32,566
你要收多少家代理
59
00:01:32,566 –> 00:01:33,500
你要开多少家店
60
00:01:33,500 –> 00:01:34,600
你要搜多少家店
61
00:01:34,600 –> 00:01:35,866
你要造就多少富豪
62
00:01:35,866 –> 00:01:37,100
你要锁定什么人群
63
00:01:37,100 –> 00:01:38,266
你要用什么方式来启动
64
00:01:38,266 –> 00:01:39,533
你都得把它设计出来
65
00:01:39,966 –> 00:01:41,000
你不把这个东西设计
66
00:01:41,000 –> 00:01:42,166
别人怎么跟你合作呢
67
00:01:42,166 –> 00:01:43,700
你怎么收别人的钱呢
68
00:01:43,900 –> 00:01:45,500
你收别人的钱
69
00:01:45,566 –> 00:01:46,766
对你而言
70
00:01:47,400 –> 00:01:48,866
你要替他考虑
71
00:01:48,866 –> 00:01:51,133
站在他的角度去解决他的问题
72
00:01:51,166 –> 00:01:51,966
解除他的
73
00:01:51,966 –> 00:01:53,133
顾虑来告诉我
74
00:01:53,133 –> 00:01:53,933
对不对
75
00:01:54,666 –> 00:01:55,800
对了这是非常核心
76
00:01:56,100 –> 00:01:57,000
就比如说
77
00:01:57,066 –> 00:01:57,533
陈老师
78
00:01:57,533 –> 00:02:01,966
辅导了一个这个做APP的互联网公司
79
00:02:01,966 –> 00:02:05,566
做APP老师你懂APP吗
80
00:02:06,966 –> 00:02:08,133
我说我懂啊
81
00:02:08,766 –> 00:02:10,066
你哪里懂啊
82
00:02:11,266 –> 00:02:13,100
我说我哪里其实都不懂
83
00:02:14,466 –> 00:02:15,966
他说那你怎么辅导我呢
84
00:02:16,366 –> 00:02:17,866
我说我懂模式啊
85
00:02:18,800 –> 00:02:20,466
于是他问了我几个问题
86
00:02:20,466 –> 00:02:21,966
我说你这个APP在哪里
87
00:02:21,966 –> 00:02:24,133
他的APP的名字叫诸葛驾到
88
00:02:24,533 –> 00:02:25,766
你们从网上能搜的到的
89
00:02:25,766 –> 00:02:26,366
你们可以下载
90
00:02:26,366 –> 00:02:27,566
叫诸葛驾到
91
00:02:28,266 –> 00:02:30,500
诸葛驾到这个老板姓江
92
00:02:31,266 –> 00:02:32,300
自己搞了一栋楼
93
00:02:32,800 –> 00:02:35,800
然后在威海来打开他的产业园
94
00:02:35,800 –> 00:02:36,733
那三栋楼
95
00:02:37,866 –> 00:02:39,100
然后没有证
96
00:02:39,366 –> 00:02:40,533
是工业用地
97
00:02:40,866 –> 00:02:42,600
结果他把建成了产业园
98
00:02:42,933 –> 00:02:44,166
做的非常高大上
99
00:02:44,466 –> 00:02:45,600
你们知不知道
100
00:02:45,600 –> 00:02:48,166
一个海滨城市威海
101
00:02:48,166 –> 00:02:49,700
本身威海人就不多
102
00:02:49,700 –> 00:02:50,266
来告诉我
103
00:02:50,266 –> 00:02:51,933
对还不对啊
104
00:02:53,200 –> 00:02:57,966
这三栋楼自己建起来花了小一个亿
105
00:02:58,866 –> 00:03:00,200
地皮倒不贵
106
00:03:00,700 –> 00:03:01,733
卖不出去
107
00:03:02,166 –> 00:03:04,066
我给他设计了个模式
108
00:03:04,400 –> 00:03:05,266
不到三个月
109
00:03:05,266 –> 00:03:07,200
全清盘一个都不剩
110
00:03:07,200 –> 00:03:09,766
全清盘他说老师给你留一截
111
00:03:10,066 –> 00:03:11,800
结果之后他说老师你也用不着
112
00:03:11,800 –> 00:03:12,733
我就没给你留
113
00:03:14,733 –> 00:03:15,533
就这样子
114
00:03:15,566 –> 00:03:17,066
陈老板啊
115
00:03:17,966 –> 00:03:18,766
钱卖完
116
00:03:19,200 –> 00:03:20,566
这就是模式的力量啊
117
00:03:20,666 –> 00:03:22,066
这是我给他的增值服务
118
00:03:22,066 –> 00:03:22,900
来关掉吧
119
00:03:22,966 –> 00:03:25,266
因为当时他给我交了49万
120
00:03:25,266 –> 00:03:27,566
他是我最后一个咨询案的
121
00:03:27,666 –> 00:03:31,133
49万的价格498,000498,000
122
00:03:32,566 –> 00:03:33,366
你知道吗
123
00:03:33,666 –> 00:03:35,000
他给我交这个钱之前
124
00:03:35,000 –> 00:03:36,166
他给我讨价还价
125
00:03:36,200 –> 00:03:38,500
他说老师啥也别说了
126
00:03:38,500 –> 00:03:39,600
你知不知道国美
127
00:03:39,600 –> 00:03:40,466
我说知道
128
00:03:40,533 –> 00:03:43,000
国美电器的一个总顾问姓赵
129
00:03:43,166 –> 00:03:45,300
那个赵老师精通商业模式
130
00:03:45,333 –> 00:03:46,700
刚有别人引荐给我
131
00:03:46,700 –> 00:03:48,566
这个赵老师只需要36万
132
00:03:48,566 –> 00:03:49,900
你却49万8
133
00:03:50,200 –> 00:03:51,500
所以说老师啥也别说了
134
00:03:51,500 –> 00:03:52,300
我支持你
135
00:03:52,300 –> 00:03:53,600
我说老师给你36万
136
00:03:53,600 –> 00:03:54,733
直接给我做了算
137
00:03:54,733 –> 00:03:55,533
了我说别
138
00:03:56,066 –> 00:03:57,266
我说你找赵老师
139
00:03:57,400 –> 00:03:58,166
他说为啥
140
00:03:58,166 –> 00:03:58,866
我说你找他
141
00:03:58,866 –> 00:04:00,466
做完早晚有一天还会找我的
142
00:04:00,466 –> 00:04:02,200
你放心我早晚有一天等到你
143
00:04:02,533 –> 00:04:03,500
但是我不打折
144
00:04:03,500 –> 00:04:04,266
他说为啥
145
00:04:04,266 –> 00:04:06,500
我说你希望我对你的服务打折吗
146
00:04:06,500 –> 00:04:08,400
你希望我对你的品质打折吗
147
00:04:08,400 –> 00:04:09,200
他说那不行
148
00:04:09,200 –> 00:04:11,066
我说那你希望我的服务不打折
149
00:04:11,066 –> 00:04:11,966
品质不打折
150
00:04:11,966 –> 00:04:13,000
辅导不打折
151
00:04:13,000 –> 00:04:14,966
那希望价格也不能打折
152
00:04:15,133 –> 00:04:17,366
他的APP烧了2,000万
153
00:04:17,700 –> 00:04:18,666
都没有烧出来
154
00:04:18,666 –> 00:04:21,666
用户这个APP是啥东西呢
155
00:04:23,066 –> 00:04:24,600
它这个APP呢
156
00:04:24,933 –> 00:04:30,133
主要是针对驾校的一款智能机器人
157
00:04:30,500 –> 00:04:31,900
智能机器人
158
00:04:31,900 –> 00:04:33,600
而这个机器人呢
159
00:04:33,700 –> 00:04:40,100
是能够帮助驾校的教练去辅助教练
160
00:04:40,466 –> 00:04:44,000
辅助教练指导驾校的学员
161
00:04:44,166 –> 00:04:45,366
快速拿到驾照
162
00:04:45,366 –> 00:04:48,266
学车的有了那个机器人装上
163
00:04:48,266 –> 00:04:49,600
他可以自动刹车
164
00:04:49,900 –> 00:04:51,133
车自动拐弯
165
00:04:51,133 –> 00:04:52,866
碰到路障自动停车
166
00:04:53,100 –> 00:04:54,000
自动提醒
167
00:04:54,133 –> 00:04:57,200
就不用教练坐在副驾驶上
168
00:04:57,200 –> 00:04:58,366
一直呆着了
169
00:04:58,366 –> 00:05:01,966
他能代替教练的这个教学功能
170
00:05:01,966 –> 00:05:03,900
各位理解了吧那么呢
171
00:05:05,266 –> 00:05:10,600
他需要驾校的老板去做他的
172
00:05:10,600 –> 00:05:15,366
a智能诸葛驾到智能APP的运营中心
173
00:05:15,533 –> 00:05:16,866
也就一个驾校
174
00:05:17,066 –> 00:05:21,400
大概只需要投十万块到30万就可以了
175
00:05:21,400 –> 00:05:23,400
按规模但是呢
176
00:05:23,666 –> 00:05:24,966
他的定位错了
177
00:05:24,966 –> 00:05:27,300
为什么因为他的广告词叫做
178
00:05:27,300 –> 00:05:30,066
一款可以取代教练的
179
00:05:32,066 –> 00:05:33,600
APP APP
180
00:05:34,866 –> 00:05:35,866
智能机器人
181
00:05:36,100 –> 00:05:37,300
来我想请问你
182
00:05:37,966 –> 00:05:42,600
一款可以取代教练的智能机器人来
183
00:05:42,600 –> 00:05:44,200
假设我是驾校教练
184
00:05:44,200 –> 00:05:45,266
我愿不愿意推
185
00:05:45,566 –> 00:05:46,200
愿意
186
00:05:46,200 –> 00:05:47,300
你他妈都取消我
187
00:05:47,300 –> 00:05:48,200
我他妈都
188
00:05:48,333 –> 00:05:49,400
你他妈都能取代我
189
00:05:49,400 –> 00:05:50,666
我他妈让你来
190
00:05:50,666 –> 00:05:52,333
我在我驾校都不出现
191
00:05:53,166 –> 00:05:55,466
所以说他的定位错了
192
00:05:55,466 –> 00:05:56,266
我给他改
193
00:05:56,266 –> 00:06:01,733
我说一款能够解放教练双手
194
00:06:01,933 –> 00:06:03,766
解放教练时间
195
00:06:03,900 –> 00:06:07,400
同时能够加速学员得拿
196
00:06:07,400 –> 00:06:10,500
到驾照的智能机器人来
197
00:06:10,500 –> 00:06:12,366
请问这种定位是不是好很多
198
00:06:12,400 –> 00:06:13,200
对
199
00:06:13,300 –> 00:06:14,100
第二
200
00:06:14,900 –> 00:06:16,600
他过去的逻辑是错的
201
00:06:16,766 –> 00:06:19,566
他想着收驾校的老板的钱
202
00:06:19,566 –> 00:06:21,666
不对我说你应该干嘛
203
00:06:21,666 –> 00:06:24,566
你应该想办法收教练的钱
204
00:06:25,000 –> 00:06:26,666
就是把教练
205
00:06:26,866 –> 00:06:31,300
变成你这个苏格驾到APP的合伙人
206
00:06:31,300 –> 00:06:32,100
为什么
207
00:06:32,300 –> 00:06:35,466
因为学员到底是听驾校老板的
208
00:06:35,466 –> 00:06:36,533
还是听教练的
209
00:06:37,200 –> 00:06:39,000
因为教练在跟学员接触
210
00:06:39,000 –> 00:06:39,766
我是教练
211
00:06:39,766 –> 00:06:41,300
我教练跟学员接触
212
00:06:41,300 –> 00:06:41,900
而且
213
00:06:41,900 –> 00:06:44,400
如果我这个教练对这个学员服务好
214
00:06:44,400 –> 00:06:46,100
那么这个学员拿到驾照之后
215
00:06:46,100 –> 00:06:48,300
还可能给我这个教练介绍新学员
216
00:06:48,300 –> 00:06:49,766
如果我对他服务不好
217
00:06:49,766 –> 00:06:53,366
他如果这个这个这个学到了驾照之后
218
00:06:53,366 –> 00:06:54,366
终于也用不着我了
219
00:06:54,366 –> 00:06:55,533
甚至会把我的微信拉黑
220
00:06:55,533 –> 00:06:56,200
直接给我拜拜
221
00:06:56,200 –> 00:06:56,600
来告诉我
222
00:06:56,600 –> 00:06:57,400
对还不对对
223
00:06:57,966 –> 00:06:59,300
所以说我说一
224
00:07:00,166 –> 00:07:02,800
你应该把教练变成合伙人
225
00:07:02,900 –> 00:07:05,700
第二你应该想办法
226
00:07:05,866 –> 00:07:07,066
去找到
227
00:07:07,066 –> 00:07:10,766
手里有认识驾校老板的资源的人
228
00:07:10,800 –> 00:07:12,100
做城市合伙人
229
00:07:12,100 –> 00:07:14,100
比如把威海卖掉收100万
230
00:07:14,100 –> 00:07:15,533
别把深圳卖掉收200万
231
00:07:15,533 –> 00:07:16,333
比如说他
232
00:07:16,666 –> 00:07:17,733
他在深圳有资源
233
00:07:17,966 –> 00:07:18,766
有什么资源呢
234
00:07:18,766 –> 00:07:20,400
认识深圳所有驾校的老板
235
00:07:20,400 –> 00:07:21,200
那你交100万
236
00:07:21,200 –> 00:07:22,533
我让你赚回来300万
237
00:07:22,566 –> 00:07:25,366
你只需要把驾校的老板叫过来
238
00:07:25,366 –> 00:07:26,266
开招商会
239
00:07:26,300 –> 00:07:29,000
让驾校的老板不需要花一分钱
240
00:07:29,100 –> 00:07:31,733
只需要把驾校的老板手里的教练
241
00:07:31,733 –> 00:07:32,333
组织起来
242
00:07:32,333 –> 00:07:33,466
我们开招商会
243
00:07:33,466 –> 00:07:35,200
我们收教练的钱
244
00:07:35,366 –> 00:07:37,800
然后让教练赚钱
245
00:07:37,800 –> 00:07:38,966
让教练回本
246
00:07:38,966 –> 00:07:41,200
而且我们的这个智能APP
247
00:07:41,533 –> 00:07:42,800
解放教练的时间
248
00:07:42,800 –> 00:07:44,066
解放教练的双手
249
00:07:44,066 –> 00:07:46,133
而且在设计会员模式
250
00:07:46,266 –> 00:07:49,766
让教练再把收到教练的1万多块钱
251
00:07:49,766 –> 00:07:51,900
把它设计成n多个会员
252
00:07:51,933 –> 00:07:53,800
再把它卖给这些学员
253
00:07:53,866 –> 00:07:56,300
这些学员只需要交660块
254
00:07:56,300 –> 00:07:57,966
钱只需要交980块钱
255
00:07:57,966 –> 00:07:59,533
只需要交365块钱
256
00:07:59,533 –> 00:08:00,766
就可以买10场
257
00:08:00,933 –> 00:08:02,100
解放教练的双手
258
00:08:02,100 –> 00:08:02,600
在那里
259
00:08:02,600 –> 00:08:05,933
用智能机器人来那里辅助你学车
260
00:08:05,966 –> 00:08:08,066
辅助你这个开车停车
261
00:08:08,066 –> 00:08:10,466
那请问对于学员而言
262
00:08:10,500 –> 00:08:13,533
我已经交了你4,000块钱的驾照的费了
263
00:08:13,533 –> 00:08:15,100
我再花个五百八百一千
264
00:08:15,100 –> 00:08:15,900
已经不是问题了
265
00:08:15,900 –> 00:08:16,933
来告诉我对还不对
266
00:08:18,000 –> 00:08:18,800
而且
267
00:08:19,466 –> 00:08:23,566
所有教练交的钱都会给驾校的老板分
268
00:08:23,733 –> 00:08:26,900
所有学员交的钱都会给驾校的老板分
269
00:08:26,900 –> 00:08:28,766
为什么因为是老板的教练
270
00:08:28,766 –> 00:08:29,700
是老板的学员
271
00:08:29,700 –> 00:08:30,733
是驾校老板的学员
272
00:08:30,733 –> 00:08:31,600
来告诉我对不对
273
00:08:31,800 –> 00:08:33,933
当我把这个模式给他改过来的时候
274
00:08:33,933 –> 00:08:37,333
请问驾校老板愿不愿意来
275
00:08:37,366 –> 00:08:38,500
教练愿不愿意
276
00:08:38,966 –> 00:08:41,500
因为教练增加了收入
277
00:08:41,533 –> 00:08:43,766
而且每个教练就收一万多块钱
278
00:08:44,066 –> 00:08:47,566
所以但是谁找驾校的老板呢
279
00:08:47,600 –> 00:08:50,066
就是这个城市合伙人
280
00:08:50,066 –> 00:08:52,133
那么驾校的老板只需要交保证金
281
00:08:52,133 –> 00:08:53,800
每个驾校老板交保证金给谁
282
00:08:53,800 –> 00:08:55,066
交给城市合伙人交
283
00:08:55,266 –> 00:08:56,733
然后等我把这个模式全部给他
284
00:08:56,733 –> 00:08:57,333
设计完了之后
285
00:08:57,333 –> 00:08:58,700
结果第一场招商会
286
00:08:59,066 –> 00:09:02,200
我给他现场收了 210万
287
00:09:02,366 –> 00:09:04,533
而且那一场奇烂无比
288
00:09:04,800 –> 00:09:06,100
就是没有做策划
289
00:09:06,100 –> 00:09:07,000
到了那里之后
290
00:09:07,000 –> 00:09:07,666
掌声有请
291
00:09:07,666 –> 00:09:08,933
总裁讲话
292
00:09:09,000 –> 00:09:09,900
董事长讲话
293
00:09:09,900 –> 00:09:11,066
技术总裁讲话
294
00:09:11,133 –> 00:09:11,800
结果我一看
295
00:09:11,800 –> 00:09:15,466
妈给我整个牌子叫营销总监陈江桐
296
00:09:16,900 –> 00:09:18,333
你说你都不塑造我
297
00:09:18,333 –> 00:09:19,533
你又让我招商谁
298
00:09:19,533 –> 00:09:21,600
谁屌我我最后一个上场嘛
299
00:09:21,600 –> 00:09:23,100
主持人说掌声有请
300
00:09:23,100 –> 00:09:26,133
我们诸葛驾到APP开发公司
301
00:09:26,133 –> 00:09:27,566
营销总监陈江桐
302
00:09:27,566 –> 00:09:28,966
陈总上台分享
303
00:09:29,266 –> 00:09:30,666
那些教练看我都不理我
304
00:09:30,700 –> 00:09:31,900
我给气死了
305
00:09:31,966 –> 00:09:33,000
就这个样讲法
306
00:09:33,000 –> 00:09:34,200
我讲了3个小时
307
00:09:34,200 –> 00:09:35,600
帮他收了210万
308
00:09:35,600 –> 00:09:36,933
你们觉得还可以吗
309
00:09:36,933 –> 00:09:39,100
可以后来我把录像留下来
310
00:09:39,100 –> 00:09:39,966
让他把我的录
311
00:09:39,966 –> 00:09:41,200
像敲成讲稿
312
00:09:41,400 –> 00:09:43,566
全国各地培养讲师去招商
313
00:09:43,700 –> 00:09:46,866
一个投了2,000万都一直在亏损
314
00:09:46,866 –> 00:09:49,066
在深圳南山区办公的老板
315
00:09:49,066 –> 00:09:50,133
他有钱比较任性
316
00:09:50,133 –> 00:09:51,166
还有船舶厂
317
00:09:51,533 –> 00:09:53,700
通过我给他设计的招商模式
318
00:09:53,733 –> 00:09:55,333
到今天为止
319
00:09:55,500 –> 00:09:58,766
他的诸葛驾到的APP虽然烧了2,000万
320
00:09:58,800 –> 00:10:00,333
但是通过我教的方式
321
00:10:00,333 –> 00:10:01,533
在这两年的时间
322
00:10:01,533 –> 00:10:02,700
总共到目前为止
323
00:10:02,700 –> 00:10:04,333
他告诉我收了接近两个亿了